In 2020 Pinterest came out with several big changes to their best practices.

Historically, their move towards what we now know as “fresh” Pins started when they essentially put Board Booster out of business.

Board Booster worked by looping your Pins over and over again across different boards and group boards. It was a set-and-forget system that many people found worked well for them to build their Pinterest profiles.

Problem was, this created a user-experience that wasn’t in line with Pinterest’s goals. Pinterest wants relevant, useful, new content for their users to see in their feeds - not the same old viral pins seen over and over.

So while Pinterest officially came out with the fresh Pins guidelines early 2020, this shift in best practices had been brewing for quite some time.

TL;DR - fresh Pins means a new graphic or video that hasn’t been seen before. That means more Canva work for you to have lots of templates. Make it easier on yourself with our Done-For-You Canva Pin Templates.