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Shared Best Practices for Business Building

Shared Best Practices for Business Building

By Casey Bourque - VP Marketing at Web Design Phoenix

This podcast is about sharing first hand accounts of what’s working well (and what isn’t) for real world businesses (including my own) so that you can fast track to best fit solutions. I believe leaning on real world data helps businesses do more of what's working, and less of what isn't. Sounds simple, but competing favorably in whatever space you're in requires agility & continuous refinement. My agency (Web Design Phoenix) serves as an "outsourced digital marketing department" for ~50 different companies. Here are my takeaways for building a great business and an amazing life for yourself.
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Easy blog format for humans and for search engines

Shared Best Practices for Business BuildingFeb 14, 2022

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02:35
Photography tips specifically for website and brand building

Photography tips specifically for website and brand building

Small businesses often want to take on basic photography themselves. Over the years we’ve noticed some common mistakes, and some simple things that people can do to greatly improve the imagery around their brand. In this episode, we cover concepts around composition, lighting, focus, depth of field, landscape versus portrait, and other uses for your photography to help you build your business.
Feb 24, 202213:43
Simple SEO trick for finding topics to write about

Simple SEO trick for finding topics to write about

What do I write about? Just do a Google search using a search phrase that your ideal prospects might be asking about. If you scroll down the page you’ll see a section entitled people also ask. There a series of questions and if you hit the toggle button the answers and a link to a website will appear. As you do this, more questions appear. These are awesome questions to answer on your website and help your website move up and search rankings.
Feb 24, 202203:27
How to creat content your audience will give a shit about

How to creat content your audience will give a shit about

It’s time to Audit The Contant on your website, and figure out what your audience will care about, and what they’re not going to give a shit about. Let’s get rid of the stuff nobody cares about, and replace it with high value, helpful, compelling content. It’s not as tough as it sounds.
Feb 22, 202205:23
Social media posting: The value of posting content that lives on the social platform itself

Social media posting: The value of posting content that lives on the social platform itself

Many companies write blog articles, then simply post on social media with links back to those articles. While this may serve to help drive traffic to your website, it doesn’t usually do a lot in the way of building awareness and actually driving consumption of that content. Be mindful of the mix of your posts in terms of back link kind of posts, versus posts that bring portions of those articles for users to consume directly on the platforms themselves. It makes the content really easy for people to consume, and increases the chances that they’re going to see it and read it.
Feb 17, 202206:07
Branding versus sales - How you measure success can impact your companies reputation

Branding versus sales - How you measure success can impact your companies reputation

Brand building is all about improving your reputation. Building trust, and authority helps people know that your company is worth doing business with. The problem is, it’s a very long-term play. It takes a long time to build up a good reputation. If your company is overvaluing short term sales metrics, perhaps monthly or quarterly revenue numbers, your marketing and sales teams are going to have a really difficult time committing to Brand building. They will inevitably fall back into a direct sales approach, which conserve to sabotage the long-term health of the company.
Feb 16, 202206:50
What are backlinks and how do they impact my websites search ranking?
Feb 15, 202208:59
New opportunity in your space? Here’s how to go get it
Feb 15, 202207:16
Try Canva - easy to use graphic design software for small businesses and do-it-yourselfers

Try Canva - easy to use graphic design software for small businesses and do-it-yourselfers

We always recommend Canva for our smaller clients, or those who are interested in taking on some graphic design work themselves. There is a free version that allows you to use templates and launch professional grade graphics pretty quickly and easily.
Feb 15, 202201:54
How to use social media to amplify con tent on your website
Feb 15, 202205:22
Easy blog format for humans and for search engines
Feb 14, 202202:35
Simple Marketing Content Audit - Are you company centric or customer centric?

Simple Marketing Content Audit - Are you company centric or customer centric?

We know that we need to identify with our customers in order to create compelling content. Despite this fact, many companies default to talking about themselves. “We offer this service, we sell this product, we’re expert in this”. A better approach is to understand what questions, challenges, problems, ambitions that your ideal customers have, and then address those in your marketing materials. This helps you build trust, deliver value, and grow authority in your space. It’ll also set you apart from your competition, because most companies aren’t doing this. Audit your existing content as to whether or not you’re using first person, or second person in your language. If you’re seeing a lot of “I/we” in your messaging, then you’re probably talking about yourself too much. If you’re using a lot of “you/your” in your language, you’re probably doing a better job of identifyingWith the perspective of your audience.
Feb 14, 202205:12
Shared Best Practices for Business Building - What is it and who is it for?

Shared Best Practices for Business Building - What is it and who is it for?

This podcast is a curation of all of our agency experience in serving as an outsourced marketing department for companies in all sorts of industries. I want to share what’s working well (and what isn’t) so that you can make more informed decisions and fast track towards best fit solutions for your own company.
Feb 14, 202201:35