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The Biz Growth Podcast

The Biz Growth Podcast

By Cedric Potvin
Biz Growth is a podcast dedicated to helping small, medium, and large businesses stay up to date on the best strategies and tactics to thrive in such a competitive landscape. We discuss topics like Content Marketing, Facebook Ads, B2B Marketing, B2C marketing, and more!
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Currently playing episode

SEO in B2B w/ Geoff Atkinson

The Biz Growth Podcast

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Don't Be a Know It All, Be a Learn It All w/ Bryan Clayton
In this episode, Cedric speaks with Bryan Clayton who is the CEO & Co-Founder of Greenpal about how important it is to know all of the basics when it comes to business including sales, marketing, service, and so on. If you're a small business owner or thinking about starting your own business make sure you listen to this episode!
20:28
December 3, 2020
Videos Are The New Normal w/ Jonas De Cooman
In this episode, I speak to Jonas De Cooman the Co-Founder & CEO of Spott about how videos have become the new normal. We also talk about why the majority of the population prefers to consume content in a video, and how we can use that to our advantage to grow your business.
22:23
December 3, 2020
New Podcast Name: The Biz Growth Podcast
Hi everyone! We wanted to announce that this podcast is now called The Biz Growth Podcast.
00:31
November 30, 2020
B2B Doesn't Need To Stand For "Boring To Boring"
In this episode, we talk to Guillaume Moubeche CEO of Lemlist about how B2B Doesn't Need To Stand For "Boring To Boring"! We talk about one of our favorite topics - personalization and how to do it at scale and still stand out from your competitors. Listen to this episode if you want to take your cold and warm outreach to the next level!
17:23
October 14, 2020
What it Takes To Close an Enterprise Deal w/ Eddie Patzsch
Eddie Patzsch from Roll Works shares some strategies and tactics that they've used while closing some of their biggest deals. We all know how long the enterprise sales cycles can be, so in this episode, Eddie explains at what point in the sales cycle your team should be using these 2 "out of the box" personalization tactics to help close the deal! 
14:17
September 9, 2020
Why Salespeople Need to Become Better Marketers w/ James
James Crisp is the senior sales director at Turtl, a platform that enables marketers and salesmen to personalize content at scale that people actually read! Although James is in sales, his point of view stems strongly from that of marketers. As the “not enough qualified leads” phenomenon continues, James has taken the initiative to further understand the process behind marketing.  He explains how he has adopted social selling, invested in marketing courses, and actively joins the conversation with potential customers in order to become a better salesman and brand representative.
18:55
August 26, 2020
SEO in B2B w/ Geoff Atkinson
Geoff Atkinson is the CEO at Huckabuy, a software that automates key Google initiatives, like dynamic rendering and structured data markup, to create the perfect crawl experience and drive organic channel growth for businesses. In this episode, Geoff tells us how B2B companies can improve their Search Engine Optimization efforts by using dynamic rendering and structured data.
15:54
June 29, 2020
Coping With Quarantine In the Corporate World
Prash Kotecha is the founder of StressToSuccess, where he helps leaders and business owners unlock productivity and increase resilience to lead their teams and life with empathy and increase engagement throughout the organization.  We touch on some of the common questions we've all been asking ourselves lately. How does quarantine affect our mental health and wellbeing when we are working from home? How can we cope with these differences? How can leaders better lead their teams through times of uncertainty?  With Prash's experience in the corporate world and a strong mindset, his guidance is sure to provide some actionable steps to answer these questions! You can learn more about Prash and his offerings at StressToSuccess.co.
33:16
May 19, 2020
Kick ABM Off Right: 4 Tips
Justin Keller is the VP of Marketing at Terminus, the leading account-based marketing platform. In this episode, he shares 4 things he's learned while running an ABM program that can help you kick off your ABM program right. We talk about whether sales or marketing should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.
23:25
May 5, 2020
3 Landing Page Strategies to Reduce Sales Cycles (before they even book a demo)
Pedro Cortés touches on the biggest problems in SaaS marketing. Because right now, SaaS companies are not CLEARLY explaining what their product does and why their visitors would get a ton of value from using it. Pedro tells us how to explain the product perfectly on your website to boost your conversions, how to position your product as the only perfect solution in your market (through some clever positioning strategies), and how to fix inconsistencies in your messaging that is costing you big time. You can learn more about Pedro at cortes.design.
23:03
April 27, 2020
3 Ways To Turn Your Demo Process Into a Conversion Machine
Matt Wolach is the owner and sales coach at Xsellus and has just over a decade of experience in the SaaS field. In this episode, he shares some information any salesperson could benefit from because we dive deep into 3 ways to turn your demo process into a conversion machine.  You'll learn how just 1 change in your sales process can increase conversions by over 400% and an in-depth explanation of “The Perfect D.E.A.L” demo structure" and more! An episode you definitely don't want to sleep on!
20:16
April 17, 2020
Book Meetings Easier With AI w/ Chris Ake
Chris Ake has been through it all when it comes to prospect communication throughout his multiple businesses. Cold calling, email, text, LinkedIn, content marketing. But one time-consuming task that could be automated is actually booking and rescheduling meetings. Now, rather than going from one platform, to email, to deciding what time works well for the both of you, etc., Chris tells us how you can use AI platforms like Sidekick AI to facilitate booking meetings, rescheduling and canceling with simplicity. 
15:02
April 10, 2020
Using Video For Sales & Marketing W/ Lorna Earnshaw
Lorna Earnshaw is an Online Marketing Consultant and Coach, Video Marketing Coach and Amazon Best Seller Author of “Speak Out to Close". We had a great chat and she shared her passion and expertise for helping entrepreneurs close more deals from the stage and on video! As the world becomes more isolated due to COVID-19, the need for video will continue to rise, and should be used in every business, big or small. In this episode, learn how you can build a powerful brand message by interviewing your ideal audience, and how to truly speak to their emotions to help with the sales and marketing process. You can learn more about Lorna and her profession at Lornavocals.com
21:45
April 2, 2020
Getting Started With ABM w/ Steve Levey
What an insightful conversation with Steven Levey who runs the ABM program at Sail Point. In this episode, he shares his experience in implementing account-based marketing for the first time and important KPI's and how to get your entire team on board. Looking to implement an Account-Based Marketing (ABM) strategy? Visit www.vertexmarketingagency.com and connect with an ABM specialist today!
25:53
March 30, 2020
Growing through customers w/ Oliver Bridge
In this episode we talk to Oliver Bridge, the head of marketing and growth at Bonjoro about how Bonjoro achieved growth through customers rather than focusing on lots of top of funnel activities. We also share the importance of 1 on 1 personilization with the help of videos. You can get free access to Bonjoro’s video funnel playbook with over 30 proven video funnels to convert more customers and turn them into superfans of your business. Here: https://bit.ly/videofplaybook
18:40
March 25, 2020
Running the entrepreneur Marathon w/ Janis Sprenne
In the marathon to success, Janis Sprenne and I spoke about his journey as a startup entrepreneur. Beginning as an agency owner, Janis is now the founder of Fulfilli, a platform to develop any digital project or task by world-class experts. With his experience, he shares some of the best ways to remain grounded in a business that requires such hard work.
30:38
March 13, 2020
Breaking Through The Online Noise With Text Messaging w/ Josue Sanchez
Our attention is constantly being bombarded by ads, emails, LinkedIn messages and more. During this episode, I talk to Josue Sanchez, the CMO of ReplyBuy about leveraging text messaging to break through the online noise and build meaningful relations ships with your prospects.
26:41
March 9, 2020
Make the plan and stick to it w/ Nikolas Nikolaides
Nikolas is the founder of HeyOliver, the marketing automation software that helps your business grow faster, convert more visitors, and run automated, targeted and personalized marketing campaigns. In this episode we spoke about the importance of making a plan and sticking to it. Whether this is a plan to keeping up with your work-life balance or your marketing strategy, this is key!
27:32
February 18, 2020
Focus More On The Customer, Less on The Product w/ Andrew Ganin
We talked with the founder of Active Chat, Andrew Ganin about the importance of being customer-centric, setting priorities and delivering value above all else.
22:02
January 21, 2020
Reshaping Your Vision To Fit The Market w/Radek Kaczyński
Such a fun conversation with Radek Kaczyński, the founder and CEO of Bouncer. Just over 2 years ago, Radek quit his corporate job to seek an opportunity for entrepreneurship. His goal was to build rapidly, learn by doing and commercialize as soon as possible — but may be easier said than done! In this episode, Radek talks about the different bumps in the road that has led Bouncer to where it is today... the most reliable email verification system on the market.
37:36
January 14, 2020
Bootstrap, onboard, then refine w/ Hasan Toprakkaya
We spoke with the founder of sociality.io, Hasan Toprakkaya. Having started 4 companies in the past, his best piece of advice to startups is to not spend too much time refining small details before you even have a customer base. Listen to hear more about his take on growing a SaaS!
40:27
January 7, 2020
Sales Personalization w/ Shawn Finder
We spoke with Shawn Finder, CEO of Autoklose about the importance of personalization in any sort of outreach done for your ideal prospects. What everyone must consider is that in order to catch someone's attention, you need to do things out of the norm... And using social platforms is a great way to implement unique social selling tactics. Listen to the episode and find out how you can stand out!
15:55
December 17, 2019
Step-By-Step To Creating An Ideal Customer Profile w/ Cedric Potvin
In this episode, Cedric Potvin will share with you step-by-step on how to create your Ideal Customer Profile (ICP). Determining your ideal customer allows you to figure out who you should be targeting with your marketing and sales efforts. Make sure to connect with Cedric on LinkedIn here: https://www.linkedin.com/in/cedric-potvin-82ab09178/
05:22
December 10, 2019
Follow Your “Gut” Feeling w/ Rees Vinsen
In this episode, we talk to Rees Vinsen who, at just 22 years old is the founder of multiple companies including Adduco. We talk about the importance of focusing your time on the right things in life. How finding a unique balance between listening to your “gut” feeling and feedback from the people around you is essential. But, that the most important part of scaling a software company is really listening to feedback from your actual customers.
34:07
December 3, 2019
Finding What Makes You Tick w/ Ben Dell
In this episode, we talk to Ben Dell who is the founder of multiple SaaS companies including MissingLettr. We talk about how important it is to find the things you are good at and what you're passionate about rather than believing you are the only one who can complete the task at hand. Might sound cliche, but he is also a firm believer that all lessons he has learned in the past, whether good or bad, has to lead him to the man he is today.
33:18
November 26, 2019