CEO ConVo

Tasha McCaskiel, the founder of Black Girls In Media, shares how to network like a PR professional and how she grew her network to over 15,000 members.

SHOW PAGE: https://ceoconvo.com/tasha-mccaskiel/

Today's episode stems from our last week's conversation with our guest Myss Stephens. We talked about how to network solo and social cues to pay attention to when you are networking. 

So, let's take a moment to dive a little deeper. Then, listen as I give you my 3-power plays that will enable you to relax and maximize any networking opportunity. Ultimately, I'll give you a scenario of a potential real-world example and how to play it cool.

SHOW PAGE: https://ceoconvo.com/bailey-sessoms-10/

In this episode, Master Trainer Myss Stephens shares three seemingly logical social cues to use when networking that many overlook. Plus, you’ll learn the tag-team approach introverts can use to make it easier to push outside their comfort zone when looking to make connections.

SHOW PAGE: https://ceoconvo.com/myss-stephens/

Have you ever wondered how to network effectively on your level? Of course, leveling up doesn’t always mean being in a room with influential people. But what are you doing if you find yourself in these rooms? Are you there to be known and seen? Or are you there to make genuine connections?

Having relationships with top-level entrepreneurs doesn’t mean it automatically equates to money-making opportunities.

Listen as I share three power plays to help you network on your level and leverage your current network into more business.

SHOW PAGE: https://ceoconvo.com/how-to-network-on-your-level/

Networking is about fostering relationships, sharing resources, and acquiring sources to grow your brand. So, we asked Sara Alepin of District Bliss, a community for creatives who want to expand their network, to share her tips for mastering the art of networking. And ensuring you get an ROI.

SHOW PAGE: https://ceoconvo.com/sara-alepin/

Getting your customers’ attention may seem like it’s getting harder to do. So, it’s easy to see why some brands turn to experiential marketing. But what exactly does experiential marketing mean? How can you incorporate it into your brand’s marketing plan? How do you identify, reach, and engage your audience? Master marketer Karen Baker of 7 Concepts, gives us the skinny for ways to engage customers using branded experiences to make a memorable impact.

SHOW PAGE: https://ceoconvo.com/karen-baker/

She’s helped Laura Mercier Cosmetics, Sunday Riley, Cover FX, and Eighteen B with building positioning stories and marketing campaigns to catapult the brands to success. That’s why we called on marketing expert Chelsi Oestreich, co-owner of Kinko, to share some advice she’s used to building some notable beauty brands from the ground up.

Click the player above to listen as Chelsi shares what she’s learned over the years to help you get your marking on track.

SHOW PAGE: https://ceoconvo.com/chelsi-oestreich/

As an entrepreneur, do you know how to use LinkedIn to get noticed by potential clients? Do you know how to connect and add value? Better yet, do you even know how to manage your connections? Author of “Digital Marketing for Results: How to Focus on What Matters,” Chris N. West has traveled internationally to share his skills with global brands like Mercedes, Google, and Canon. He took a moment from his travels to chat with us about how to get linked on Linkedin.

SHOW PAGE: https://ceoconvo.com/chris-n-west/

Are the days of old-school marketing a thing of the past? Well, according to Emmy Award-winning producer Don Napoleon, it’s how he’s  built his A-list clientele, including Twenty Century Fox and DreamWorks Pictures. He shares what tactics continue to work for him and how social media plays a supporting role in his marketing mix.

SHOW PAGE: https://ceoconvo.com/don-napoleon/

Branding expert and co-founder of Maroon Oak, a free online platform for women entrepreneurs, Pooja Krishna, shares some of the same great advice she’s given her top clients, including GE Capital. Listen as she takes us step-by-step and sheds some light on brand building for entrepreneurs.

SHOW PAGE: https://ceoconvo.com/pooja-krishna/

Are you considering creating a new brand identity or rebranding your company this year? Well, before you design that logo, pump the breaks. Branding coach Toni Brown, founder of Skye Media Group, shares some crafty ways to set yourself apart from the competition, reach your target audience, and become profitable. But note that these brand elements will require some sweat equity, but it’s something you shouldn’t do business without.

SHOW PAGE: https://ceoconvo.com/toni-brown/