C-E-OVER-IT

This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space.

Time Stamps:

• 00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products.
• 01:00 - 03:18: Introduction to the "Digital Product Disruptor" course.
• 03:19 - 05:36: Carli’s recent reading adventures and book recommendations.
• 05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes.
• 12:03 - 15:23: Importance of audience engagement pre-launch.
• 15:24 - 20:09: Real-life anecdotes from previous launches.
• 20:10 - 24:57: Strategic content planning for launches.
• 24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback.
• 29:41 - 34:22: Learning from failures and the flexibility needed during launches.
• 34:23 - 37:29: Reflections on creating a successful launch environment.
• 37:30 - 39:33: Importance of community and fun in building trust during launches.

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Episode Summary

In this empowering episode, host Carli Anna sits down with Marissa Burgett and Kenzie Green from The Brief Collective to tackle the spicy topics of financial success and the anti-10K month movement in the creative industry. Discover how breaking financial taboos and embracing a community mindset can lead to greater success and fulfillment in creative fields.

Timestamps

00:00 Introductions

08:05 Our fave business books.

14:41 Anti-10K movement preys on insecurities.

17:23 Stop belittling ourselves and others, empower instead.

24:59 Ignorance leads to unintentional inappropriate behavior.

31:52 Emotional discounting affects creative delivery and resentment.

32:48 Undercharging devalues work and harms everyone involved.

40:58 High income doesn't eliminate new problems.

46:53 Encourage creatives to lead with internal wealth.

50:40 Don't assume, success comes from hard work.

54:46 Personal energy crucial, not just curriculum.

01:02:18 Believe in self, invest in education, succeed.

• Breaking Stereotypes: Understanding the damaging impact of the anti-10K month sentiment and how it limits financial aspirations.
• Community Empowerment: How shifting from a mindset of competition to one of collaboration fosters a stronger and more supportive creative industry.
• Redefining Success: Emphasizing the importance of incorporating financial health into the definition of success in creative professions.

Resources Mentioned:

Books:

• "If Hearts Had Training Wheels" - A poetry book mentioned by Marissa, reflecting the creative inspiration behind their work.
• "Diary of a CEO" - Recommended by Kenzie for insights into business and personal development.

Connect with the Guests:

The Brief Collective

Episode Summary: Carli Anna embarks on a thought-provoking journey, challenging the traditional marketing funnel's relevance in today's dynamic consumer environment. She advocates for a shift towards a marketing ecosystem approach, emphasizing flexibility, understanding, and the integration of fast and slow marketing strategies. Drawing parallels from personal experiences, Carli highlights the importance of adapting to individual needs, both in life and in marketing.

Takeaways:

• The Marketing Funnel is Obsolete: The linear progression of the traditional funnel fails to capture the complex, non-linear nature of modern consumer behavior.
• Embrace the Marketing Ecosystem: A holistic approach that acknowledges multiple entry and exit points for consumer interaction.
• Balance Fast and Slow Marketing: Utilize fast marketing for immediate engagement and slow marketing for long-term relationship building.
• Quarter-Based Planning: A strategic framework that allows for comprehensive, phased marketing efforts.
• Flexibility and Understanding are Key: Adapt marketing strategies to meet the diverse and evolving needs of the consumer base.

Chapters

• [00:00:00] Introduction: Carli Anna introduces the episode's theme and objectives.
• [00:03:50] The Downfall of the Marketing Funnel: Discussion on why the marketing funnel no longer serves its purpose in a modern context.
• [00:10:25] Introduction to the Marketing Ecosystem: Explaining the concept of the marketing ecosystem and its advantages over the traditional funnel.
• [00:17:40] Personal Anecdote - Learning from Life: Carli shares personal stories, drawing parallels between life lessons and marketing adaptability.
• [00:25:15] Implementing the Ecosystem Approach: Detailed strategies for adopting an ecosystem approach in marketing plans.
• [00:33:30] Fast vs. Slow Marketing: Breaking down the differences and how to effectively balance both in your strategy.
• [00:41:45] Quarter-Based Planning Explained: How to structure your marketing efforts on a quarterly basis for maximum impact.
• [00:50:20] Conclusion and Call to Action: Summarizing the episode's key points and encouraging marketers to embrace the ecosystem approach.

Recommended Resources:

Summary

In this episode, Carli Anna and Taylor Torres discuss various topics including creating a newsletter and podcast outside of business, creating content that connects with your audience, balancing motherhood and entrepreneurship, the importance of asking for help, involving children in communication and decision-making, and the myth of balance and prioritizing feelings. In this conversation, Carli Anna discusses how personal stories can be incorporated into sales, the importance of creating connections for sales success, and the role of dialogue in the sales process. She also shares where listeners can find more information about her work.

Takeaways

In this episode, the host, Carli Anna, returns to the podcast after a hiatus and provides a big recap of the year 2023. She discusses personal life changes, including a move from Utah to Idaho, and reflects on the challenges of navigating personal crises as an entrepreneur. Karlie also shares her favorite snacks and book recommendations, reviewing the books 'Crescent City 3' and 'Red Rising'. In this conversation, Carli Anna discusses various experiences she had throughout the year. She talks about hosting a retreat at her house and enjoying outdoor activities in her neighborhood. Carli Anna also shares her training journey for a marathon and the lessons she learned from it. She then opens up about a significant falling out with family, highlighting the emotional toll it took on her. Lastly, she recounts her struggles with accountants and the challenges she faced in getting her taxes done.

Takeaways

• Personal life changes can have a significant impact on business and require navigating challenges as an entrepreneur.

• Snacks and tracks: Finding enjoyment in food and books can provide a welcome break from the demands of work.

• Book recommendations: 'Crescent City 3' received a negative review, while 'Red Rising' was highly praised.

• Moving to a new location can bring both excitement and challenges, but finding a supportive community and a safe environment can make the transition worthwhile. Creating space for retreats and outdoor activities can be fulfilling and enjoyable.

• Training for a marathon can be a rewarding and transformative experience.

• Family conflicts can be emotionally challenging and may require setting boundaries.

• Dealing with unreliable accountants can be frustrating and may require assertiveness in seeking refunds or resolution.

Chapters

00:00 Introduction and Excitement to Continue the Podcast

01:05 Recap of 2023 and Personal Life Changes

06:00 Book Review: Crescent City 3 and Red Rising

13:22 Advertisement for 10KGG

14:04 Personal Growth in 2023

15:26 Moving to Idaho and Settling In

26:01 Training for a Marathon

34:00 Falling Out with Husband's Family

42:15 Accountant Troubles

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We’ve been doing digital products for about 4 years now. All your questions that you had about creatives and passive income. Is passive income really passive? How do we create something that’s actually different? We’re answering it all in todays episode!

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We’ve been doing digital products for about 4 years now. All your questions that you had about creatives and passive income. Is passive income really passive? How do we create something that’s actually different? We’re answering it all in todays episode!

Connect with Carli Anna at…

We’re taking a piece of last week's 10KGG workshop and putting it in podcast form. This is honestly one of my fave episodes i’ve recorded yet so jump in if you’re ready to talk about freelance boundaries, saying no to more things, not feeling guilty about the boundaries and all about how to do it in the most kind way possible.

Like more of what you’re listening to in this episode? Join 10KGG for monthly workshops and guest experts like this on different topics!

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All your submissions for why people didn't want to work with you!

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All the submitted questions you guys asked!! 

BMM IS ON SALE THIS WEEK ONLY!! Get $200 off and free coaching!

Talking about the icky gross things that businesses do that make us feel slightly uncomfy and just in general are not fun. This is a fun light-hearted episode that I can’t wait to hang out with you on!

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Getting a lil vulnerable with this episode as we talk about postpartum depression, things not working out in our business and when it all comes together. I’ve learned that the past 8 years of things that I thought weren’t working out in my favor were actually all leading to one amazing thing. So when you feel like things aren’t coming for you, listen to this episode.

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Today we’re playing devil’s advocate a little bit with authenticity and talking about the idea that you don’t have to show every aspect of your life for the sake of *authenticity*. Maybe the more boundaries we draw around our business, the more room we create to live a more full and honest life.

Join us in the gang and create a wealthy and fun business!!

Former 10KGG student, Kayla. Chatting with Kayla from Literary & Co all about how we feel about AI written copy? We love the avatar character filters but, AI written content is a whole mess in it’s own.

Also

1. Tips for creating more human content
2. Being more authentic in your relationships
3. Where to us AI and not

Follow along with Kayla:

Here's my best guess at what 2023 marketing is going to look like!

Join us in the gang and create a wealthy and fun business!!

From gaslighting to straight-up fraud here we go!

Join us in the gang and create a wealthy and fun business!!

Today, I'm sharing how I set my company up for success so I could take a break and take care of myself. Listen and let me know what you think!

Sign up for happy high ticket designer here:

This year was absolutely crazy and we’re so excited to talk through it all with you. Through a pregnancy, getting sued, hiring our first employee, come talk and hang out with us!

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Links:

Links:

Chaitra shares the vulnerable side of what it looks like to book 10k+ websites and all the mistakes she made getting there.

Links:

Everything from my hot takes on tiktok trends to business mindset traps I’m so over.

Links:

Not necessarily red flags but things that when a client says on the sales call that just make us feel… ick.

Links:

If you’re feeling burnt out and in survival mode give this a listen for something inspirational

Links:

Carlianna.co

Connect with Carli Anna at…

Connect with Carli Anna at…

Connect with Carli Anna at…

Connect with Carli Anna at…

We tracked the worst client stories that we could find on the internet to read to you guys. From confusing a magazine with a website to wanting to pay in Sunday dinners, we found the most terrifyingly horrible stories for you all.

Life Update & snacks/tracks segment ends at 18 minutes

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This week Carli is going through the worst rebrands of all time and having fun while talking about them. Tropicana? Doritos going minimal?? Yep, we’re chatting about it all.

Life Update & snacks/tracks segment ends at 22 minutes.

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This week I’m giving you the pep talk you NEED. If you’re feelin a lil imposter syndrome, can’t stop comparing yourself to the designer next door or you just don’t feel like you’re good enough. LISTEN TO THIS. You don’t need to do more and being anything more to have a profitable and fun business. Just DIFFERENT!

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Today we’re sharing the trash business advice you’ve been given and the absolute pieces of gold advice. Join us while we laugh at the terrible advice and soak in what’s ACTUALLY helped business owners get where they need to.

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Culturally photographers, graphic designers, artists, we just don’t make a lot of money? But, How many times have you heard that your job is easily replaceable? But who’s fault is it? Popular blogs will tell you that it’s “creatives not being assertive enough” or “creatives building themselves into a box”. And I’m calling bullcrap on it. Today we’re diving into the idea of where the norm of starving artists came from and how to change the narrative for good!

Links:

Ya, we’ve all heard of how to avoid burnout as a creative but what about identifying the root cause of it?? And for the love of all that’s good can we normalize being burnt out? For Kenzie and me, it’s a constant balancing act. There are so many more ways to be burnt out and the normal tips that work for some people don’t work for everybody. Join us as we chat about the reality of burnout and what ACTUALLY helps it.

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Kenzi and I have both hated Instagram and loved TikTok but it's not ALL it's cracked up to be. Listen to hear all about our experience on TikTok and how it's impacted us both negatively and positively.

Kenzi's Education:

We reviewed the trends that you love and hate? Gradients, watercolor logos & more!

Make sure to sign up for clientfest with Ariel and I happening this Sunday the 17th!

Answering all of the que's today!! From how to talk about money on sales calls, to not comparing your successes to others. We're diving deep into everything you wanted info on!

You guys shared all of your biggest mistakes with me over on the gram and today we're talking about it! From losing all of the final files to calling a client that unknowingly fired you.

Work with me!