Turn Advertising Into Business Growth With Charles Kirkland

If 2020 taught us anything it is that change is happening faster and faster. The average consumer has gotten a lot smarter. Now they can smell ads from a 1 mile away.

The same ad format that worked last year is failing this year. In order to make social media work you need to adjust your marketing strategy to stop sounding like a used car salesman. Start sounding like news and become the trusted adviser your prospects are looking for.

We all have landing and sales pages we poured our heart and soul into that have failed to convert as expected.

We have tweaked, edited, and refined them until they are the world's best landing and sales pages -- or at least we think so.

This is something that will happen to everybody at some point in your digital marketing career.

So how do we troubleshoot these low converting pages?

Before you start taking an ax to the sales page like a crazy lumberjack, here are a few things to check to determine what needs to be done and if anything needs to be done.

Learn more about Charles at

When it comes to making sales online it takes work. It's not as easy as throwing up some ads on Google and Facebook and hoping for the best.

You have to understand these factors at a minimum about your buyer:

What is the pain point?

What do they need to believe to buy?

What else have they tried that failed?

Why are you any different?

What is their awareness level?

Once you can answer these questions, you’re ready to start creating ads.

But here is where things go totally haywire for most people.

Creating ad copy and compelling images comes from knowing your buyer and being able to create a compelling argument on why they should say YES to you.

This is where the art of advertising comes in. You are not the only person selling to them in your market.

If your ads and images aren’t creative, you end up looking and sounding like everybody else and that's the kiss of death.

Prospects will tune you out like a static-filled AM station in the middle of the night.

If you want us to help run your ad campaigns click below to read the details.