If you are thinking about rebranding your church, this will be the perfect place to learn about the branding process and the steps that will get you results to see more first-time guests. In this episode, we are unpacking the story behind the Christwalk Church rebrand. You'll learn how to create a brand rather than design a logo. I will also show you three things an effective logo design needs to have.
SHOW NOTE
Find out your Target Audience
The church in its spiritual form is acceptable to all, but we definitely have our mandate to a specific calling. As a pastor or church leader, you should be able to cut through the noise and meet your specific audience. How do we do this? in some of my courses, I normally do ask some questions during the branding process, examples are-
what is the mission and vision of the church, what are you trying to accomplish as a church in a community, and what do you do to help that vision become a reality.
Out of these answers, then we can start formulating the right logo, the best color, and the ideal front for your branding process.

Analyzing Christwalk Logo
A lot of the decisions came from the idea of the vacation area
the two arrows pointing up signifies a follow sign, of course, we're pointing people towards God leading them to Jesus the church vision is a follow me mentality "if you find Jesus, go find someone and point them to Jesus"
the circle-shaped was chosen because the church is more relational some churches are more structural, so one thing to put in mind is also the ideal of your church
The color skim we chosen kind of signify the area which is more of a beach vibe, the brown, green, white
The front we choose is a really simple front kinda trendy but not too trendy really simple and not gonna be outdated in about 10 to 15years of style

Also, just a tip-up, trying the logo of things like t-shirt, mug cups,s and a bunch of items is really a great idea. you can see what we do with the christ walk church. I totally encourage that for pastors.

CONCLUSION

People judge a book by its cover, so we need to get our branding and marketing right as a church.

Visitors will decide within minutes of visiting your church If we want to carry the good news of the gospel, we need to embrace good branding.
Check out churchbrandguide.com
The membership is where I leverage my years of experience to serve as your virtual communications director to help you build a brand that attracts people to your church and causes them to stick.

This is a great way to get training so you can eventually hire a position with someone who is qualified.

In the membership, you’ll be able to join me on an interactive Zoom video call as I take you step-by-step through building a communications strategy for your church. You’ll also be invited into an exclusive group to get resources to help you build your custom brand strategy.

I hope you take some next steps to change the results you have been seeing! Please apply the on-ramp idea I shared in this post.

Join me in the membership if you would like greater guidance.
https://checklist.churchbrandguide.com/Freechecklistresource

022- How Publishing Can Build Your Church’s Brand with Michelle Gines