ChurchMediaHQ

ChurchMediaHQ

By Must Increase
We equip church leaders to maximize their impact through the power of communication. ChurchMediaHQ provides weekly teaching and monthly media resources for free at ChurchMediaHQ.com

Produced by the team at Must Increase, Inc.
Where to listen
Apple Podcasts Logo
Breaker Logo
Castbox Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
PodBean Logo
RadioPublic Logo
Spotify Logo
Stitcher Logo
Timeless Hope in Hopeless Times: Part 3 - It Is Finished
Timeless Hope in Hopeless Times: Part 3 - It Is Finished 
09:15
April 6, 2020
Reach More People Online This Easter
SIGN UP FOR FREE AT https://cmhq.cc/WatchEaster At this point, you've probably already faced the facts– Easter is going to be different this year than you'd originally envisioned. And let's go ahead and admit, it's disappointing. You had big plans and were excited about having families join you at your church this Easter. But, what if this was actually an opportunity to reach more people than ever before with the message of the gospel SIGN UP FOR FREE AT https://cmhq.cc/WatchEaster My team and I have released a handful of resources these past few weeks, but this is the one we believe will help your church the most in preparing your Easter online experience. This is an online solution that equips your church leadership to host an online Easter experience and empowers your church members to digitally invite others to join your church online for Easter SIGN UP FOR FREE AT https://cmhq.cc/WatchEaster Full disclosure– We are still putting the final touches on this resource. We've crammed what would normally require months of development into just under 2 weeks, but we are on track to have everything finalized by tomorrow (Friday, April 3). That said, be sure to sign up now. That way we have what we need to get everything set up for your church at launch.
05:06
April 2, 2020
Timeless Hope in Hopeless Times: Part 2 - Call It Out
Timeless Hope in Hopeless Times: Part 2 - Call It Out
09:56
March 30, 2020
What’s up with that last episode? (Bonus content)
Sign up for LetsConnect.Church at http://cmhq.cc/letsconnect
09:24
March 24, 2020
Timeless Hope in Hopeless Times: Part 1 - The Limiting Factor
Timeless Hope in Hopeless Times: Part 1 - The Limiting Factor
16:15
March 23, 2020
How Your Church Can Apply the Elements of Story
Welcome back to Church Media HQ for another episode to help you grow in your marketing and outreach! In this episode, Bo and Matt break down the essential elements of a good story and discuss how you as a church leader can apply these simple principles to all areas of your church marketing and outreach.
23:41
March 16, 2020
Resurrection Easter Series
Welcome back for another episode of ChurchMediaHQ! Today we're releasing a brand new resource to help your church have a powerful Easter Sunday!
36:33
March 9, 2020
The Power of Story
Thank you for joining us for another episode of ChurchMediaHQ! This week's teaching discusses the power of storytelling and how it can be applied to your church. Luke breaks down the “Storybrand Framework" which is the elements of a good story and teaches how church leaders could and should be using these principles in their marketing and outreach materials.
24:08
March 2, 2020
Everything Communicates
Welcome back to ChurchMediaHQ for another weekly teaching! This week we will continue our topic of communication culture by diving deeper into the topic that "Everything Communicates". This theory simply that everything in your church from the church website all the way down to the trash cans in your lobby are communicating something to your church family and to your first time visitors.
22:25
February 24, 2020
Your Communication Culture Part 2
Welcome back to ChurchMediaHQ for part 2 of Your Communication Culture! 
21:29
February 17, 2020
Your Communication Culture Part 1
Types of Communication show notes:  Non-existent communication You are always communication if you try or not Those who do not actively manage their communication may as well be intentionally seeking to destroy their perception to the community. RESULT: Stagnation and eventual decline in the growth of your church Out of touch communication These are churches that use marketing messaging and methodology that does not connect with those who the church should be reaching Tends to be more inner focused than outward focused Uses “Christian-ese” terminology to reach non-Christians RESULT: A church transfer based congregation. Your assembly is comprised primarily of believers that chose to attend your church because they have attended a church like yours before. Poorly invested (mismanaged) communication Churches that invest into ineffective marketing methods Many times these are churches that actually have sufficient or even abundant resources but has leadership with poor management skills and practices Not conscious about how their resources are being invested Spend valuable time, money, and energy trying to increase effectiveness without strategic though RESULT: A constant feeling of “spinning your wheels” in your outreach and marketing efforts. Your church may have healthy attendance and gradual growth when you could be experiencing capacity attendance with explosive growth. An inability to connect with the outside world ultimately results in the inability to connect the unreached with the gospel
21:50
February 17, 2020
Welcome to Church Media HQ
Welcome to Church Media HQ! 
04:10
February 3, 2020
050 - Changes on the Way in 2020
It's a New Year and new things are on the horizon for the Must Increase podcast! Stay tuned for a whole new show featuring all new segments, topics and free resources to help you improve your church year round! 
01:55
January 13, 2020
049 - Building a Volunteer Media Team
Happy New Year from the Must Increase team! We want your church's media to reach new heights in 2020, so in this first episode of the year we are discussing how to Build a Volunteer Media team. Every church, no matter how small, has members with talent that can help you build a media team and make 2020 your best year yet. Listen in as we give tips and tricks to create your team. Go! 
19:38
January 6, 2020
048 - Best of the Must Increase Podcast 2019
The year has come to a close and 2019 was a great year for the Must Increase podcast! This week's episode features the best interviews and segments from the podcast in the last year! 
29:36
December 30, 2019
047 - Messiah Short Film - New Must Increase Production
Merry Christmas from all of us here at Must Increase! Recently on the podcast we shared the audio and video of our Christmas short film Nativity. We received so much positive feedback that we decided to share our brand new Christmas film for 2019 with you as well! For the best quality experience, please visit the Must Increase YouTube channel or mustincrease.com/podcast so you can watch the video as well as hear. Enjoy and Merry Christmas! 
17:37
December 23, 2019
046 - 21 Ideas to Make Christmas Special: Part 2
Christmas is just 10 days away! 
25:51
December 16, 2019
045 - 21 Ideas to Make Christmas Special: Part 1
Christmas at your church is coming fast! 
24:47
December 9, 2019
044 - Nativity Short Film Narrative
Merry Christmas from the Must Increase team! To celebrate the beginning of the Christmas season, we wanted to do something a little different to jumpstart the spirit of Christmas. Today our podcast is the narrative from our recent Christmas film entitled, Nativity. 
14:24
December 2, 2019
043 - Church Appreciation Week: Black Friday Deals
It's Church Appreciation Week at Must Increase! We wanted to take a whole episode to say "Thank You" to our listeners by offering some special "Black Friday Deals" that will help your church reach more people this holiday season! The full list of deals and offers can be found at mustincrease.com/deals
30:01
November 25, 2019
042 - The New Year is Coming – It's Time to Set Some Goals!
Ever set a "New Years Resolution" in January only to forget about it two months later? Yeah that happens to all of us. It's hard to believe that 2019 is coming to a close with 2020 just around the corner! In this episode of the Must Increase podcast, we dive into the what each new year brings for us, a fresh start. The upcoming 2020 is your year to get those church projects done that you've had on your list for months! Set some goals, make a timeline, grab your favorite energy drink and get it done with a little help from the Must Increase Team. We're cheering for you! 
26:08
November 18, 2019
041 - The Holidays Are Full of Opportunities
The holiday season is full of opportunities to reach others with the gospel of Christ. Far too often, churches and pastors focus on having first time guest visit their church during the holidays, but forget to make a powerful impression that on that visitor that makes them come again the following Sunday! In this episode of the Must Increase podcast, the Must Increase team expounds on the opportunities that comes with the holiday season and how you can convert those "first time visitors" into faithful and active members!
25:21
November 11, 2019
040 - Your Game Plan for the Holiday Season
Christmas is just around the corner! While you're still enjoying the fall weather and thinking about your Thanksgiving dinner coming up soon, Christmas is quickly approaching for your church!  If there is ever a time for us to go above and beyond and plan a special service for our community, it's Christmastime! This week on the Must Increase Podcast, we stress the importance of getting ahead of the game and begin planning your Christmas service now! Have a good plan in place and take the stress out of planning for Christmas at your church! RESOURCES IN THIS EPISODE - Christmas Film package at http://ChurchMediaHQ.com - FREE Monthly Graphics and more at http://MustIncrease.com/Monthly
24:26
November 4, 2019
039 - Answering Questions from Our Listeners
This episode is dedicated to answering questions that our listeners have sent our way over the past few months. We want to say a huge "Thank You" to our listeners and a special thank you to those that sent their questions to podcast@mustincrease.com RESOURCES IN THIS EPISODE - Christmas Film package at http://ChurchMediaHQ.com - FREE Monthly Graphics and more at http://MustIncrease.com/Monthly
25:31
October 28, 2019
038 - Avoid This Classic Oversight (Level 7/7)
Success is not automatic Check out the FREE Seven Levels of Creative Media Downloadable Guide at https://mustincrease.com One of the greatest hindrances to effective marketing is believing the lie that your media can be put on auto-pilot. But is this true for any other area at your church? Can you just assume that the bathrooms will automatically stay clean? Or that the sound system will just work? Or that your sermon will just write itself? Without the right procedures in place, none of this just happens. We look at the final of the Seven Levels in this episode of the Must Increase Podcast and discuss the importance of always adjusting and improving in the ever-changing space of creative media. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Downloadable Guide at https://bit.ly/2k3iGD3 - Get 7 days of CreativeTeamPro for FREE - https://CreativeTeamPro.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi
24:14
October 21, 2019
Bonus Episode: Pre-order Your Christmas Package!
Believe it or not, Christmas is just around the corner! Of course every Sunday is special when it comes to church, but if there is one time of year we should strive to produce a powerful service to celebrate our Savior, it's Christmastime! Pre-Order your Christmas Package and begin planning your special Christmas service today!  churchmediahq.com 
05:42
October 15, 2019
037 - Why Is Your Design So Ugly? (Level 6/7)
Ensuring your new idea is fully implemented Check out the FREE Seven Levels of Creative Media Downloadable Guide at https://mustincrease.com Let’s say you’ve dug in and done the work to develop messaging that is clear and centric to who you are trying to reach. You’ve spent hours working with a designer to create all the aspects of your visual identity. Then next Sunday you find that the bulletin is still loaded with insider church jargon and sports blinding neon colors, Comic Sans typeface, and classic Windows ‘98 clip art. When it comes to any aspect of your media, you will face circumstances like this. The transitional phase after introducing a new logo, website, etc. involves a learning curve for others as well as potential resistance from some. You will have to take steps to enforce your new brand to see full implementation of your idea. This episode of the Must Increase Podcast features level 6 of the Seven Levels as we discuss the essential component of making your brand the new standard at our church. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Downloadable Guide at https://bit.ly/2k3iGD3 - Get 7 days of CreativeTeamPro for FREE - https://CreativeTeamPro.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi
29:29
October 14, 2019
036 - Perception is Reality (Level 5/7)
Making a powerful first impression Check out the FREE Seven Levels of Creative Media Downloadable Guide at https://mustincrease.com You have probably driven by a restaurant that appeared to be run down and thought, “That place is gross; I’ll never eat there.” You never took the time to ask someone who had been there or look the Yelp reviews. For all you know, it may serve award-winning local cuisine, but that doesn’t matter. Regardless of how truly amazing the restaurant may be, your initial perception of that place has forever cemented your reality that it’s gross. Even if your church’s messaging is clear and understandable, you must ensure that it makes a powerful first impression on those who need it. You have to manage the perception of others through visual communication that meets the same standard of excellence as the One who makes your message so impactful. Level 5 of the Seven Levels is all about the visual representation of your church and is our topic on this episode of the Must Increase Podcast. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Downloadable Guide at https://bit.ly/2k3iGD3 - Get 7 days of CreativeTeamPro for FREE - https://CreativeTeamPro.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi
30:12
October 7, 2019
035 - What Are You Trying to Say? (Level 4/7)
Crafting a message that communicates value Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com Have you ever gotten into a conversation with someone who is too smart for you? You know, like the technician you called to fix your internet who used big techy words the whole time you were on the phone, but you could care less as long as you can just use WiFi again. After the call, you’re confused and hope you never have to speak to him again . A lot of unchurched people perceive your church in the same way you do that technician. Too many churches are using confusing messaging in our marketing. Some claim their communication is cute and clever when it’s truthfully just confusing. Others expect the outside to learn the language only understood by those already inside. Many believe that as long as they have trendy designs and popping videos, the specifics of their message really doesn’t matter. All of these approaches are not only incorrect, but they are detrimental to effective outreach. As we explore the fourth of the Seven Levels, this episode of the Must Increase Podcast is all about an essential paradigm shift you must have in order to take your outreach to the next level. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3 - The FREE Fall Media Bundle http://FallMediaBundle.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi
27:12
September 30, 2019
034 - The Formula for Failure (Level 3/7)
Great Idea - Action Plan = Epic Fail Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com Let’s look at an all-too-common scenario amongst most visionary leaders. The leader thinks up that Game-changing Idea. The leader pitches Game-changing Idea to his team. The meeting gets pumped to see how Game-changing Idea is going to change everything. And in as little as 1 month, Game-changing Idea is dead. What went wrong with this scenario? Who dropped the ball? Was Game-changing Idea really not that great after all? The core issue here is that both the leader and the team believed a popular deception– thinking ahead is not the same as acting ahead. We’ve all been deceived like this before whish is why a great idea is nothing without a solid plan. We discuss planning to succeed as we dive into Level 3 of the Seven Levels in the latest episode of the Must Increase Podcast. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3 - The FREE Fall Media Bundle http://FallMediaBundle.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi
27:15
September 23, 2019
033 - That Make or Break Moment (Level 2/7)
Next level results require next level commitment Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com No matter what you set out to do, every endeavor eventually presents a challenge that serves as the moment that defines your ultimate success or failure. Many times, the problem is not if a good or bad decision was made, but rather that no decision was made at all. After all, a decision to not move forward is in all actuality a decision to step backward. Level 2 of the Seven Levels is the one that most leaders get stuck on or never see through because it involves a new level of commitment. You’re no longer just researching or experimenting; you are actually making a serious investment of time, energy, and resources into making your ideas come to life. In this episode, we discuss the crucial part of the Seven Level process that will make or break the achievement of your goal. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3 - The FREE Fall Media Bundle http://FallMediaBundle.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi
26:54
September 16, 2019
032 - I Don’t Even Know Where to Begin (Level 1/7)
But getting started is actually the easiest part. Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point? Level 1 of the Seven Levels of Creative Media is a guaranteed starting point that can be applied to any situation. It’s also an incredibly simple step to take and one that you’ve likely already done many times before. The obstacle many face this first level is valuing its importance and understanding how to get the most out of it. Join us in this episode of the Must Increase Podcast as we discuss the first of the Seven Levels of Creative Media. RESOURCES IN THIS EPISODE - The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3 - The FREE Fall Media Bundle http://FallMediaBundle.com - Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi
29:41
September 9, 2019
031 - Taking Your Creative Media, Marketing, and Outreach to the Next Level
Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com The most challenging aspect of improving anything is knowing where to start and how to get to your ultimate goal. You can find a step-by-step process for pretty much anything you want to do such as losing weight, building wealth, or growing professionally. But there seems to be no clear, simple plan for improving your creative media and marketing— until now. In this episode, we introduce the Seven Levels of Creative Media, a proven plan that can take any apset of your media from nothing to amazing. While this plan is unconventional and would receive criticism from some creative "experts," this process is proven to work and provides you with sure direction to take your church's media to the next level. Resources in this episode: The FREE Seven Levels of Creative Media Video Series - https://mustincrease.com The FREE Fall Media Bundle - http://FallMediaBundle.com Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi
29:22
September 2, 2019
030 - A Look Back: Branding Your Church with Drew Schettler
Welcome to the last episode of our "Look Back" series . We hope you have enjoyed these highlights from the best episodes of the Must Increase podcast. This is a look back to the very first official episode of the podcast where we talk to the talented Drew Schettler regarding church branding. When it comes to branding, there is more to a good brand than a nice logo and fancy graphics.  In this episode, Drew shares some practical tips for branding your church in areas you might overlook but are just as, if not more important than the actual logos and graphics themselves. Enjoy!
32:53
August 26, 2019
029 - A Look Back: What is Cultural Outreach with Andrew Browning
In this episode we continue featuring our best episodes of the Must Increase podcast. Today we feature our special guest, pastor Andrew Browning of New Hope Baptist Church in Torrington, CT. Andrew is also the co-host of the Leading in the Gospel podcast with Cary Schmidt. 
31:53
August 19, 2019
028 - A Look Back Part 2 - Marketing Your Big Days with Jeremy Lenentine
It's time to look back to some of the best episodes of the Must Increase podcast! Throughout the month of August we will be highlighting four of our highest ranked episodes because they are worth a second listen! In this episode, we sit down with Jeremy Lenentine of Gospel Light Baptist Church to discuss how you can maximize your big days by marketing them correctly to your community. 
25:11
August 12, 2019
027 - A Look Back Part 1 - Outsourcing Church Media with Joel Norris
It's time to look back to some of the best episodes of the Must Increase podcast! Throughout the month of August we will be highlighting four of our highest ranked episodes because they are worth a second listen! In this episode, originally episode 04, we sit down with Joel Norris of Frankin Road Baptist Church and discuss the benefits of outsourcing your church media verses having an in house employee. Hope you enjoy this look back!
26:33
August 5, 2019
026 - Good Design is NOT Enough with Matt Leckron (Part 2)
Welcome to Part 2 of our talk with our newest team member, Matt Leckron. Matt is our new head designer here at Must Increase and in this episode we continue our talk with him where he discusses some practical things you can do to enhance your church brand. Matt and Luke take the time to highlight the benefits of creating one liners, the importance of what your designs communicate and more to help show you that Good Design is NOT Enough!  Remember if you have a question regarding church branding or marketing, you can email those to podcast@mustincrease.com and your question may get answered on the next episode! Thank you for your interest in the Must Increase Podcast where our mission is to increase His name through your church! 
23:45
July 29, 2019
025 - Good Design is NOT Enough with Matt Leckron (Part 1)
Technology is constantly being improved and upgraded. If your goal to just get the latest and greatest, you will never keep up. If you're always trying to save a few bucks by purchasing equipment that's old or lacking features, you will find that your technology can't keep up.  In this episode of the Must Increase podcast, we unpack some of things to look for and understand as you purchase computers and software for your church media department, and also introduce you to the newest member of our team, Matt Leckron. Matt is our new head designer here at Must Increase so we sit down with him to talk about his philosophy of design and how we can apply it to churches. When we think of top American brands such as Nike or McDonalds, what do these brands messaging have in common? Their position their products to add VALUE to your life. Whether it's a shoe that will keep your feed comfortable all day or a dollar sandwich that saves you money, both of those products adds value to your life by what it offers. Even if those brands had the greatest designs, they would not be as successful if they didn't market themselves in a way that adds value to your life. How can you apply this concept to your church?. Simply put, churches that have good designs and sharp media are a dime a dozen. They're everywhere. But do you know what is not everywhere, a church that markets themselves in such a way that offers value to someones life. If someone is in need of a good church, the church that looks good will not be enough to draw them in. What will draw them in is your church's message that tells them that your church is a place where they can build godly relationships, or help them with their addiction, or help their children grow spiritually because of the weekly kids programs offered by your church. What do all these things have in common? They add VALUE to someones life. Listen in as Matt Leckron teaches that "Good Design is NOT Enough".  In this episode, we unpack some of things to look for and understand as you purchase computers and software for your church media department. Download 25+ FREE Church Graphics at SummerMediaBundle.com Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts! iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi mustincrease.com/podcast
22:45
July 22, 2019
024 - Using the Right Technology for the Right Application
Technology is constantly being improved and upgraded. If your goal to just get the latest and greatest, you will never keep up. If you're always trying to save a few bucks by purchasing equipment that's old or lacking features, you will find that your technology can't keep up.  In this episode, we unpack some of things to look for and understand as you purchase computers and software for your church media department. Download 25+ FREE Church Graphics at SummerMediaBundle.com Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts!  iTunes: https://apple.co/2DVghQI Spotify: https://spoti.fi/2tpOUcM Google: https://goo.gl/f51DEi mustincrease.com/podcast
25:14
July 15, 2019
023 - The Purpose of a Church Website with Pastor Ryan Hayden
What Should Your Website Do? What's NOT on your website is just as important as what is A church's website is often the first point of contact a potential visitor will have with your church which means you need to make sure that the first impression is a pleasant and memorable one. So what is the primary purpose of a church website? In episode 23 of the Must Increase podcast, we sit down with Pastor Ryan Hayden who is a skilled web developer and has made dozens of church websites. Ryan explains the mission of a church website and what a good quality site should and should not include.
16:17
July 8, 2019
022 - Practical Video Equipment with Drew Schettler
Producing a good quality video can be done with just a few simple tools and very little skill. In this episode we sit down with our good friend Drew Schettler of Meridiem Films and have a round table discussion on the topic of basic video tools that your church staff can use to produce good quality video for your church or ministry. 
32:13
July 1, 2019
021 - Building a Livestream System with Guest Mark Lenentine
Must Increase Podcast episode 021. Livestreaming your church service is slowly becoming commonplace among churches today and is actually expected by most first time guest. A large majority of first time guest will visit a church website first and almost always will watch a service online before visiting the church physically. "People want to explore a place digitally before they visit it physically". In this episode, we speak with Mark Lenentine as he shares his philosophy and technical know how in the livestream space. 
22:25
June 24, 2019
020 - Choosing Technology for Specific Needs with Special Guest Matt Haese
In this episode of the Must Increase Podcast, we sit down with Matt Haese, the IT Director of Frankin Road Baptist Church in Murfreesboro, TN. 
29:48
June 17, 2019
019 - Using Media in Your Children's Ministry: Part 2/2
Media not only bombards our youth, it is part of who they are. Media such as YouTube, movies, social media, and Netflix are a part of our youth's genetic makeup and it is here to stay. Today's youth has never known a world without wifi, iPhones, social media and Apple music, and it is up to you to reach your youth with the tools of their generation. In this episode of the Must Increase podcast, we break down how all this media saturation influences your children's and youth ministries and how you can effectively use these tools for the glory of God.  Watch our past Kids Films at https://mustincrease.com/kids/
21:28
June 10, 2019
018 - Using Media in Your Children's Ministry: Part 1/2
Media not only bombards our youth, it is part of who they are. Media such as YouTube, movies, social media, and Netflix are a part of our youth's genetic makeup and it is here to stay. Today's youth has never known a world without wifi, iPhones, social media and Apple music, and it is up to you to reach your youth with the tools of their generation. In episode 18 of the Must Increase podcast, we break down how all this media saturation influences your children's and youth ministries and how you can effectively use these tools for the glory of God.  Watch our past Kids Films at https://mustincrease.com/kids/
24:48
June 3, 2019
017 - What is Cultural Outreach? with special guest Andrew Browning
In this episode of the Must Increase Podcast, our good friend, Andrew Browning of the Leading in the Gospel podcast, talks to us about his experience with Cultural outreach. Even though we may be trying to share the same message, the cultures in which we share that message may not be the same. One method of outreach that is effective in one part of the country may not be as effective in another. Please listen in as Andrew shares his views and experience on how you can use your regions culture to reach your community.  Remember to receive your FREE resource at summermediabundle.com Leading in the Gospel Podcast: http://inthegospel.com/podcast/ Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
33:32
May 27, 2019
016 - Summer Outreach Part 2
Summer Outreach Part 2! Summer is just around the corner! It is very natural to view summer as a downtime and to experience a drop in church attendance, but the summertime can be used to focus on something more important than numerical growth. Summertime is the perfect time of year to analyze and make changes to your current ministries, begin brainstorming for your fall outreach, or even start that church project you've been putting off all year! When it comes to summer, set your expectations accordingly and use this time of year to your advantage to increase the quality of your ministries.  Remember to receive your FREE resource at summermediabundle.com Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
26:29
May 20, 2019
015 - Summer Outreach: Part 1
Summer is just around the corner! It is very natural to view summer as a downtime and to experience a drop in church attendance, but the summertime can be used to focus on something more important than numerical growth. Summertime is the perfect time of year to analyze and make changes to your current ministries, begin brainstorming for your fall outreach, or even start that church project you've been putting off all year! When it comes to summer, set your expectations accordingly and use this time of year to your advantage to increase the quality of your ministries.  Remember to receive your FREE resource at summermediabundle.com Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
19:50
May 13, 2019
014 - Answering Questions from Our Listeners: Featuring YOU
We've been looking forward to this question and answer episode and now it's finally here! We would like to thank you for your interest and participation in our podcast because this episode would not be possible without the feedback and questions sent in from you, our listeners.  Remember to receive your FREE resource at summermediabundle.com Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
27:46
May 6, 2019
013 - Mother's Day: The Sleeping Giant Sunday
The Easter season is finally over, but this is no time to pump the brakes on your outreach efforts! Coming up in just two weeks is a sleeping giant of an opportunity known as Mother's Day! Mother's Day is the 3rd most attended church event of the year finishing right behind Easter Sunday and the Christmas season. Don't miss out on this huge opportunity! In this episode we highlight a few small things you can do on this special Sunday to capitalize on the Sleeping Giant Sunday, Mother's Day!  Don't forget your FREE summer media bundle! SummerMediaBundle.com Watch this episode on video at https://youtu.be/b4ngcBC9cv4 Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
26:45
April 29, 2019
012 - Easter Sunday Feedback and Follow Up Processes
The biggest and potentially most stressful Sunday of the year is finally behind us, but the work is not done! Even if Easter Sunday was a success at your church, you need to take the time to gather feedback on your special day and begin making plans for next year!  In episode 12 of the Must Increase Podcast, we walk you through the importance of getting feedback from both your church members and visitors regarding your Easter services. We also discuss how you can empower your church people to become part of a powerful visitor follow up process that will turn your first-time visitors into returning guests! Check out these products below to help you get started with your email marketing campaigns! mailerlite.com mailchimp.com  Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
24:47
April 23, 2019
011 - Last Minute Check List for Easter Sunday
Here it is! The final episode of our "Best Easter Ever" podcast series, brought to you by our friends at theswapp.io.  With Easter Sunday just days away, there are a few last minute logistical things you should check to make sure everything is in place for this big day. In episode 011 of the Must Increase Podcast, we will go through a "Service Prep List", to help you confirm every detail of your Easter program is planned out and your team is ready to have its "Best Easter Ever!" Get your FREE Service Prep List at mustincrease.com/preplist Download FREE Easter service template samples at http://bit.ly/planmyservice Get your FREE Easter Outreach Checklist at http://bit.ly/easterchecklist Learn more about our sponsor theSWAPP.io at http://bit.ly/the-swapp Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
26:11
April 15, 2019
010 - Easy Tips for Social Media Outreach
In Episode 010 of the Must Increase podcast, we continue with Part 6 of the "Best Easter Ever" podcast series, brought to you by our friends at theswapp.io. As the countdown to Easter continues, you may be wondering what are some easy, last minute outreach ideas that can help your church have its best Easter ever. In this episode, we take time to discuss simple things a church can do using its website, social media, emails, and text messaging to digitally reach guests for Easter Sunday. We hope this insight will help you and your church have its "Best Easter Ever!" Free SMS marketing tool - Remind.com Free email marketing tools - mailchimp.com, mailerlite.com Easter Outreach Package - mustincrease.com/easter Download FREE Easter service template samples at http://bit.ly/planmyservice Get your FREE Easter Outreach Checklist at http://bit.ly/easterchecklist Learn more about our sponsor theSWAPP.io at http://bit.ly/the-swapp Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
29:17
April 8, 2019
009 - Creating an Impactful Experience on Easter with Drew Schettler
In Episode 009 of the Must Increase podcast, we continue with Part 5 of the "Best Easter Ever" podcast series, brought to you by our friends at theswapp.io. Today we look back to our interview with Drew Schettler as he shares his experience as a church media director and how you can create an impactful Easter service with the help of your church members and a little creativity. Easter Sunday may be the one and only chance you and your church members have to make a guest feel welcome as well as present the gospel in a compelling and impactful way. We hope this insight will help you and your church have its "Best Easter Ever!". Download FREE Easter service template samples at http://bit.ly/planmyservice Get your FREE Easter Outreach Checklist at http://bit.ly/easterchecklist Learn more about our sponsor theSWAPP.io at http://bit.ly/the-swapp Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
29:03
April 1, 2019
008 - Planning Your Easter Sunday Service
In Episode 08 of the Must Increase Podcast, we continue with Part 4 of our "Best Easter Ever" podcast series, brought to you by our friends at theSWAPP.io. As the countdown to Easter continues, we hope that you have begun the preliminary steps to planning your BEST EASTER EVER at your church. Today we take some time to sit down in a roundtable discussion with Joel Norris and Justin Pearson of Franklin Road Baptist Church to hear their insight and process for planning a big day like Easter and specifically the actual Easter Sunday morning service itself.  First time guest Justin Pearson is the Music Director of Franklin Road and plays a key role in the planning and executing of large musical and dramatic productions on special Sundays throughout the year. Listen in as Luke, Joel, and Justin share their thoughts on how you can create a powerful Easter Sunday production that will ensure your church having  their BEST EASTER EVER! Download FREE Easter service template samples at http://bit.ly/planmyservice Get your FREE Easter Outreach Checklist at http://bit.ly/easterchecklist Learn more about our sponsor theSWAPP.io at http://bit.ly/the-swapp Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
33:41
March 25, 2019
007 - Getting Your Church Excited for Easter
Easter is the biggest Sunday of the year, but how do you get your congregation excited for this big day? In this 3rd Episode of the Must Increase podcast Easter Series, you will receive insight on how to mobilize your church people and get them excited about inviting others to your Easter service.  Join us as we look back to previous episodes to highlight our best content on reaching your community for Christ.  Get your FREE Easter Outreach Checklist here- http://bit.ly/easterchecklist Learn more about our sponsor theSWAPP.io at http://bit.ly/the-swapp Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
27:56
March 18, 2019
006 - How the Power of Video Can Enhance Your Message
Video- how can churches use it effectively? In this episode of the Easter podcast series, we will take the time to explore the power of video and how churches can harness its power to enhance their services. From announcement videos that highlight upcoming events to dramatic short films that bring the Bible to life, video can be used to enhance your church's message and leave a lasting impact that your congregation they will not soon forget. Listen in as the Must Increase Team helps you have the Best Easter Yet by harnessing the POWER OF VIDEO.  Get your FREE Easter Outreach Checklist here- http://bit.ly/easterchecklist Learn more about our sponsor theSWAPP.io at http://bit.ly/the-swapp Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
22:34
March 11, 2019
005 - Personal Outreach Using Digital Tools
Personal Outreach should be at the heart of every church. While door to door soul winning can be an effective outreach tool, the logistics of the task can be overwhelming. SWAPP (soul winning app) is a digital platform that can help churches simplify and streamline their door to door outreach. This episode is the first episode of our new Easter podcast series. A new episode will be released every Monday leading up to Easter Sunday to help prepare your church to have its best Easter yet!  Get your FREE Easter Outreach Checklist here- http://bit.ly/easterchecklist Follow the link below to get started with this free digital outreach tool- http://bit.ly/the-swapp Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
24:35
March 4, 2019
Bonus Episode - Easter Short Film - Resurrection
Easter: the most attended Sunday of the year. With Easter Sunday approaching quickly, churches and pastors should begin planning now for potentially their biggest Sunday of the year. Churches have just one opportunity to make a great first impression on their guest and first time visitors on this special Sunday. This task can be overwhelming, but you can make the decision to plan now and be prepared! In this bonus episode, we discuss our latest short film Resurrection. This short film is part of an Easter Outreach Package that is designed to enhance the gospel message on Easter Sunday. Go to mustincrease.com/easter to learn more.  PODCAST LISTENER EASTER OUTREACH PACKAGE GIVEAWAY - https://bit.ly/2tBaT0g Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton
14:50
February 25, 2019
004 - Outsourcing Church Media with Joel Norris
For the majority of churches and ministries, having a full time staff member solely dedicated to handling all of the  media needs of the church is just a dream. Too often a church's media needs such as print materials, branding and keeping the church website current can all fall by the wayside due to lack of staff and other components of ministry that are considered a higher priority. Church media can simply be overwhelming, but have you ever considered outsourcing? In this episode, we talk to Joel Norris of Franklin Road Baptist Church in Murfreesboro, Tennessee as he shares his experience on outsourcing and shows how outsourcing could be the best option for your church media.  THANK YOU FOR SUBSCRIBING AND SHARING! Get 15 days of Creative Team Pro for just $1 at creativeteampro.com Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclaytonandinstagram.com/jlukeclayton
26:12
February 18, 2019
Bonus Episode - What Does Must Increase Do?
Must Increase offers a great variety of media services and products that can help a church grow their ministry. In this 2nd bonus episode of the Must Increase Podcast, Luke and Bo take some time to discuss these services and products in more detail. Every church is at a different level in their use of media and therefore have different needs. Luke and Bo share their process of determining a church's next step in their media and share their recommendations of what to do next.  THANK YOU FOR SUBSCRIBING AND SHARING! Get 14 days of Creative Team Pro for just $1 at creativeteampro.com Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclaytonandinstagram.com/jlukeclayton
20:30
February 11, 2019
003 - Outreach and Guest Followup with Jeremy Lenentine
LISTEN IN ITUNES, SPOTIFY, OR GOOGLE In this episode of the Must Increase Podcast, we continue our interview with Jeremy Lenentine, the outreach pastor of Gospel Light Baptist Church. Jeremy stresses the importance of a guest follow up process and how churches can retain guest by getting them involved in different aspects of their ministry. By having simple processes in place, a first time guest can be transformed into a faithful and active member of your church.  THANK YOU FOR SUBSCRIBING AND SHARING! Get 14 days of Creative Team Pro for just $1 at creativeteampro.com Have a part in shaping the future of the podcast. If you would like to know more about certain church media and marketing topics, have questions or feedback, you can send those comments to podcast@mustincrease.com Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclaytonandinstagram.com/jlukeclayton Connect with Bo at instagram.com/producer_bo
24:12
February 4, 2019
002 - Marketing Your Big Days with Jeremy Lenentine
LISTEN IN ITUNES, SPOTIFY, OR GOOGLE In this episode, we discuss the importance of preparing for those big Sundays throughout the year that are almost guaranteed to have visitors such as Christmas and Easter. We only have one opportunity to make a first impression to our visitors through our service, our materials and our follow up process. Listen in as Jeremy Lenentine of Gospel Light Baptist Church shares his insight and processes for "Marketing Your Big Days". THANK YOU FOR SUBSCRIBING AND SHARING! Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton andinstagram.com/jlukeclayton Connect with Bo at instagram.com/producer_bo
29:25
January 11, 2019
Bonus Episode - Telling a Story with Your Marketing
In our first bonus episode, Luke discusses the power of using a story to market your church. THANK YOU FOR SUBSCRIBING AND SHARING! Have a part in shaping the future of the podcast. Complete this survey and be entered to win a $100 AMAZON GIFT CARD! Click here: goo.gl/pXeksE Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton Connect with Bo at instagram.com/producer_bo
15:26
December 20, 2018
001 - Branding Your Church with Drew Schettler
For the first official episode of the podcast, Luke sits down with creative expert Drew Schettler of Meridiem Films to discuss thinking outside the box when it comes to branding your church. THANK YOU FOR SUBSCRIBING AND SHARING! Be sure to register for the FREE church marketing online experience at mustincrease.com/2019. You could win 90 days of FREE custom creative service from Must Increase! Have a part in shaping the future of the podcast. Complete this survey and be entered to win a $100 AMAZON GIFT CARD! Click here: goo.gl/pXeksE Connect with Must Increase at mustincrease.com, twitter.com/mustincrease, instagram.com/mustincrease, and facebook.com/mustincrease Connect with Drew at meridiemfilms.com, instagram.com/meridiemfilms, and facebook.com/meridiemfilms Connect with Luke at twitter.com/jlukeclayton and instagram.com/jlukeclayton Connect with Bo at instagram.com/producer_bo
34:28
December 11, 2018
Preview Episode
The preview episode of the Must Increase Podcast! Let us know what you think. Complete this survey and be entered to win a $100 AMAZON GIFT CARD! Click here: https://goo.gl/pXeksE
13:34
November 2, 2018