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Classy on the Outside

Classy on the Outside

By Classy on the Outside
Welcome to Classy on the Outside, where we shed some light on the silent struggles of entrepreneurs.

And yes, sometimes we swear.

Sharing awkward, funny and just plain real stories of being in business is more than just entertaining. It opens the door on the weird, unexpected stuff behind owning a business (impostor syndrome, solopreneur loneliness, client issues, pricing and so much more!) so we all feel a little less alone and more empowered to succeed.

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Impostor Syndrome & The Inner D-Bag with Lauren Bacon

Classy on the Outside

Impostor Syndrome & The Inner D-Bag with Lauren Bacon

Classy on the Outside

When to Say 'No' to a Project
As a business owner, how do you know when to say 'no' to a project or a prospect? There are some common red flags to watch out for, and we're discussing them on today's podcast episode. (show notes here) an example from my writing business There's nothing quite like a story or an example to help illustrate a point, and today's topic is no exception. By day, I run a marketing and writing freelance business and recently made the decision to step away from a project with a new prospect that seemed really promising. project red flags While I'm not providing any identifying details, there are some red flags that popped up with this prospect. You probably have a completely different type of business than I do, but these signs will help you identify which projects or prospects you should say no to. If you're having some trouble deciding whether you should take on a project, take a look at the interaction you've had with the prospect so far. Here's a checklist for you: Does their process make sense and do they stick to what they say they are going to do? Are they asking for or expecting anything for free? Is their rate of compensation or pay low? Are they willing to negotiate? trusting your no It's totally okay to turn down a project! You're well within your rights, and even your duties, as a business owner. If you choose to say no to working with a prospect or new client, just be tactful about it.
April 15, 2020
How to Adjust to Working From Home
With the current COVID-19 pandemic, do you suddenly find yourself working from home and unsure how to adjust? I put together this episode to help you more quickly adjust to working out of your house, so grab your headphones and listen up. working from home in a pandemic The world is a crazy place these days. As I work on this episode, the COVID-19 pandemic is happening and me and my hubby are staying home as much as possible. We're very fortunate in that we both have been working from home for quite some time. And, for the fact that we're able to work from home in the first place--there are so many people right now that must be at work. Medical workers, emergency and law enforcement, and retail or warehouse workers. These people are amazing and I think I can speak for all of us when I say THANK YOU. That seems rather inadequate but, it's all I got right now. newbies to working from home Now, for those of you who have been told to work from's it going for you? I know it can be a HUGE challenge to adapt to a home office, especially if you have kids or are an extrovert who thrives on being around people. Let's talk about some tips and advice on how to help yourself go a little less crazy (just being honest!) while you get your shit done at home. create a dedicated work space I know you likely don't have a spare room in your house, waiting empty, on the off chance that one day the world would freak out and you'd have to suddenly begin working out of your home. But, you likely have a corner somewhere in your house or apartment that you can carve out that you can dedicate to your work hours. If you're having trouble coming up with something, check out this helpful little article. create a work routine Having a semi-consistent routine to follow is going to be a sanity saver for you right now. I have a morning routine I follow and I share it with you in the episode. Create your own habits to help yourself out as you adjust to your new home office. pick a quitting time You need to set limits on your time. Sticking to set work hours will help you create boundaries between work and life as you navigate this odd time. Be smart about it and adjust it when needed, but try to give yourself a time to be done with work for the day. Otherwise, you're going to burn out. turn on the radio Thanks to my friend Heidi for inspiring this tip! If you live alone or find yourself missing the buzz of a typical office, turn on the radio. It will add background noise and, strangely enough, help you feel less lonely. Make lists Keep yourself on track by making a list every week with three columns. Keep track of what has to be done this week, what should be done this week, and what would be a bonus if you got done this week. keep to standard meal times Trust me when I tell you that grazing while working at home is super easy to do. Picking out times of the day to eat will help you cut back on this bad habit. It likesly won't eliminate it, if you're anything at all like me, but it will help. What's your work from home advice? How are you navigating the opportunity to work from home? Tell me by dropping a comment below or heading to Facebook to start a conversation. Stay safe and stay healthy!
March 23, 2020
Pricing as Female Entrepreneurs - Ashley Quinto Powell
Note: please excuse the audio ‘skips’ here and there. Zoom was freaking the eff out during this call. Pricing is such a huge topic for freelancers and entrepreneurs alike. There are so many variables and so many ways to unwittingly undercharge. In keeping with the theme of pricing your services appropriately, today’s guest, Ashley Quinto Powell, joins us to talk more about pricing. Sales, self-advocacy & pricing Whether you work for a company or organization and need help negotiating your salary, or you’re a solopreneur who needs help asking for prices that reflect your value, this episode is for you. Ashley is a salary negotiation coach and speaker (and lots of other cool things) who jam-packs this episode with tips, tricks and tidbits about pricing. Why is it so hard to talk pricing? There are all kinds of people who struggle with talking about pricing. For this episode, we’re mostly focusing on female entrepreneurs in particular. However, anyone can learn from Ashley’s tips. Sometimes, we’re just raised to be polite and not speak up. This is especially true for us Midwestern ladies in business, am I right? And if you’re in Minnesota, you’ll totally understand the concept of “Minnesota nice” which is actually kind of passive-aggressive, weirdly. To effectively talk about money and pricing, we should keep these things in mind and learn to negotiate a little differently in order to be comfortable and effective. You Sell Like You Buy Seriously, this quote stopped me in my tracks. Who are my bargain shoppers out there? I know I am proud to be a coupon-clipper and someone who loves a good deal. So it makes sense that I sell like I buy—I’m always looking for deals, so therefore I expect that everyone else is looking for deals also. Instead of providing discount prices that don’t reflect your value, be like Louis Vuitton. How do you know if you’re not charging enough? Ashley helps us discover if we’re not charging enough with some fresh new advice that complements our previous episodes on pricing. Ashley recommends reflecting on whether you are booked out for months. If you are, you are likely not charging enough. Tips to stop undercharging and set appropriate prices If you discover that you are, in fact, undercharging, Ashley offers up some additional advice to help you set prices that are more appropriate. Instead of asking yourself “How much do I need this project to make me?”, ask whether the price reflects what value your customer receives from you. If you aren’t sure where to start out with rates as a freelancer, pick something and slowly increase the rate with each client that says yes. If there’s a project that isn’t that exciting to you, ask yourself what price would get you excited to do it. Then ask for that price. The budget question As entrepreneurs and freelancers, we’re all familiar with the awkwardness that can happen around the question of pricing, proposals and asking our clients or prospects for their budget. Oftentimes, clients won’t give us a number if we outright ask for their budget for the project. Instead, ask them where they’d like you cap the proposal. That will likely elicit a more specific response from them and leave you less uncomfortable asking about money. Pricing and Female Entrepreneurs Now you’re armed with even more helpful knowledge and advice on how to set your rates. Go out there and ask for what you’re worth with confidence this week!
March 17, 2020
Tips on Pricing - Hannah Martin
Setting prices is seriously a struggle, am I right? You're the business owner, so you get to pick your pricing. How do you prevent yourself from undercharging though? And are there some tips to help you figure out if your pricing is too low? Undercharging in business, revisited This episode answers all those questions--and more. Back in 2018, I interviewed Hannah Martin of Talented Ladies Club. We talked for over an hour about lots of business-related topics, including the pricing struggle. After careful consideration, I chose an impactful segment of that original podcast episode for your listening pleasure today. Seriously, if you're a business owner looking for some tips on pricing in your business, have a listen to this mini-episode. When you have more time, you can check out all the other amazing information in the full episode. Oh, and don't forget to download this guide to help you figure out if you're undercharging for your work. tips to assess if your pricing is too low It's not always easy to know whether your pricing is too low. Hannah has some tips to help you determine whether or not you're undercharging. These tips include asking these questions: Are you happy? Are your clients taking advantage of you? Do you have boundaries? Are you trying to guess what your client can afford? Are you people-pleasing? Flip the script on pricing discounts If you've determined your pricing is too low at this point, don't worry. Hannah has some pure gold in the form of common sense wisdom to help you out. Plus, she gives us some solid advice on how to answer people who asks for discounts. Her advice? Flip the script. If someone asks you for free or discounted work, stop and consider how they would answer if you asked them to do work for you for free. They'd probably say no, right? Well, so should you! There are always extenuating circumstances but in general, your business can't survive for long on pricing that's too discounted. So don't feel obligated to give away or undervalue your work. speaking of pricing and discounts Here's where one of those extenuating circumstances comes in: the launch of a brand new product or service. I'm talking more specifically about my new online course, Podcasting 101. It's my way of helping you cut through the confusion of beginning a podcast, and I help you go from idea to launch. Since it's new, you have the opportunity to lock in a huge discount. But only if you sign up for the waitlist so you'll be one of the first to try it out. (Do it now!) more about pricing and undercharging It's hard to believe that so much helpful information is packed into this short episode, isn't it? Head over to the show notes for the full-length episode for more helpful advice about pricing. It'll blow your mind!
February 25, 2020
Top 5 Perks of Running Your Business from Home
There are plenty of tough things that pop up for entrepreneurs that work from home, but there are plenty of good things too. Let's explore the top five perks of running your business from home in today's episode. work from home in your pjs No list of perks about working from home is complete without mentioning the fact that working your business from your home means you can wear your pajamas. Can I get a hell yeah from my fellow Minnesotans?! Winter is brutal and there's nothing like getting shit done during a blizzard while I'm in my pjs, working away on my business in cozy warmth. The flexibility of running a business My personal favorite of all the perks that come with working from home? Flexibility. I can run errands during the day when no one else is around and it's glorious. I can work early in the morning or late at night or on the weekend. Or maybe not even at all if I decide to clear my schedule and take a little break. Ah-mazing. entrepreneurs can say no You run your own business so you call the shots. That includes saying no to clients, potential clients and other people you deal with throughout the course of doing business. You don't have a boss looking over your shoulder and telling you that you have to do something "because I said so." (Insert eye roll here, am I right?) set your own business pricing I know a lot of us entrepreneurs struggle with setting our prices, but it is kind of an amazing perk. You can be flexible with them if you want to, or stick to your guns. It's totally up to you! your business day is more productive Working in an office comes with so many distractions! Working from home means no parade of coworkers through your office, looking for a venting session (again). You can do your work and do it well, typically in a fraction of the stereotypical '9 to 5' workday that comes with most full time jobs. exciting podcast announcement Now that you remember why you love working from home so much, check this out: I'm going to help you launch your very own podcast. And I'm going to give you a steep discount! I'm rolling out a podcasting course that will help you take your podcast from idea to launch and have created a waitlist for those who want some guidance in starting their podcast. Head over here and drop your name and email into the short form to lock in your discounted rate. Easy!
February 18, 2020
Can Introverts be Entrepreneurs? - Adria DeCorte, Part 2
Can introverts be successful entrepreneurs? {Spoiler alert: abso-freakin-lutely!} Adria DeCorte joins us again this week for a discussion about being introverted as an entrepreneur, the pressures and challenges that come with that and a few tips on overcoming those challenges. Grab your headphones, fellow introverts! Do you have to be extroverted to own a business? I asked Adria this question because some days, it seems like you really "should" be an extrovert if you're in business for yourself. From selling to phone calls to networking and everything in between, some days an introvert just can't win! Of course, you do not have to be extroverted in order to be an entrepreneur. It can feel that way, but Adria and I talk about a few things that will help our fellow introverted entrepreneurs. tips on owning your introversion First of all, let's start with owning our introverted tendencies and making them work for us rather than against us. Adria has some great tips on this that she shares in the podcast, but here are a few highlights: Play to your strengths Your value is not in your performance Let yourself show up Practice compassion for your voice It's okay to be imperfect the fear of being judged as an introvert is real A lot of people are afraid of being judged, but introverts especially seem to have a deeper or more prevalent fear of this. You can listen to Adria describe how this has impacted her in the show. She also shares even more helpful advice on how to overcome this fear: Be (compassionately) you Everything is growth--there are no 'mistakes' See your own worth reading material for introverted entrepreneurs There is a lot of great information packed into this short episode, so I encourage all my fellow introverts to listen in. (Put your headphones in, I know you've been looking for an excuse to tune out the rest of the world anyway!) One other helpful little tip that Adria discusses is the book Quiet. (Yes, if you click this link and buy something I get a little commission. But I've read the book and actually own it so I do recommend it.) It's all about how introverts can use their tendencies to their own advantage in business and in life. Check it out after you listen to the podcast!
February 11, 2020
Clarify Your Business Message - Adria DeCorte, Part 1
Do you have clear messaging for your business? If not, you could be losing out on opportunities to connect with the people you want to work with. Learn how to clarify your business message with help from the amazing Adria DeCorte on this week's podcast episode. Episode Notes: Introduction of the podcasts Do you remember the fabulous podcast episode from 2019 that featured Jenna and Ashley from Eff Perfect? (If you don't, I highly recommend taking some time to listen to it!) Jenna reached out to me recently to introduce another amazing podcaster, Adria DeCorte. I'm so glad Jenna introduced us over email, because she's dropping some amazing tips on clarifying your business message today! what does it mean to clarify your business message? We probably all know by now that connecting with the people you want to work with is kinda important. (Okay, really important.) Does it ever feel like there are barriers in the way of that connection though? One way to cut through a lot of those barriers is to make sure that your business messaging is clear and that it conveys the mission or the reason behind your work. what will clarifying your business message do for your business? Once you have a clearer message about what you're doing with your business, it's amazing what can happen. Put simply, having that clear messaging can communicate the value in your work and can help position you as a leader in your field or your industry. What if you don't have a clear message? We know what a clear business message can do for your business, but what happens if you have a message that's unclear? Or maybe no message at all? One side effect could be that it's hard for you to let people see you. I don't know about you, but that sure resonates for me and my business! Having an unclear message also means you likely can't communicate with your target audience quite as easily. It won't feel as natural, which all adds up to missing out on those connections. Tips on clarifying your business messaging Adria isn't leaving her fellow female entrepreneurs hanging! She's got you covered with a few tips on how to start clarifying your business messaging: Take your 'expert' hat off for a moment Look through the eyes of the people you're trying to connect with Avoid jargon/flowery language that your potential clients likely won't naturally use Determine your potential clients' worries and concerns Channel all of that into your business message to create connections things to remember about the process First and foremost, remember this quote from Adria: Clear over clever.  If you remember nothing else from this episode, remember this. Your business will also benefit from you remembering that clarifying your messaging isn't a quick process. It's going to take some time and it's not necessarily all that simple. Plus, it's evolving so it will change as your business changes. Do you have a clear business message, or is this something you're working toward? Join me on Facebook for this and more great conversations! Links mentioned in the show: Adria's podcast Messenger type quiz Adria on Instagram 
February 4, 2020
Stop What Doesn't Work for Your Business in 2020
What's your least favorite thing about your business? What makes you want to run for the hills? Listen in as we explore what to stop doing that doesn't work for your business in 2020. Then, join the conversation with other podcast listeners.
January 28, 2020
New Year's Resolutions Check-In
Are you someone who makes resolutions and sticks to them? Or do they fizzle out at the end of the month? Perhaps you're like me, a New Year's resolution rebel who refuses to set them! No matter what, you'll want to tune in to this episode as your gentle reminder not to fall into the trap of comparison and crushing expectations. Listen in and head to the show notes to let me know which type you are. 
January 21, 2020
Lessons from Taking a Business Break
What can you learn from taking a little break in business? There are plenty of lessons to be learned, as it turns out. Listen in as we dive into my own break from podcasting and what you can do for you and your business in 2020. 
January 14, 2020
Podcast Plan for the New Year
It's a brand new year and the podcast is back for more real-on-the-inside episodes! Listen to find out what you can expect from the new episodes in 2020 and why you might be surprised by a few new things. Don't forget to sign up to be a VIP Insider. 
January 7, 2020
Getting Curious about Entrepreneurs & Anxiety
Anxiety creeps up in a lot of ways for business owners. Listen to this episode for a common example of how anxiety can pop up for you as an entrepreneur and learn a simple exercise to help you get the root cause of it. And, it's the last planned episode for 2019 so be sure to binge-listen to the 50+ episodes already released. Stay in touch in the meantime as well. 
November 18, 2019
How to Cope with Anxiety as an Entrepreneur - Vikki Louise
How do you cope with anxiety as an entrepreneur? We've all got some degree of some type of anxiety, so it's a quest that applies to all business owners. Actually, anxiety is basically unavoidable as entrepreneurs. But coping with it while you run your business is definitely possible. Today's guest is Vikki Louise, an anxiety coach and host of the F*ck Anxiety & Get Sh*t Done Podcast, who helps other business owners by giving them the tools and the foundation they need to manage their anxiety.
November 5, 2019
Help for Multi-Passionate Entrepreneurs
If you haven't heard the term "multi-passionate entrepreneur" before, it basically refers to people who have lots and lots of different interests. (It's a Marie Forleo-ism!) These interests or passions are generally unrelated, or seemingly unrelated. It can be good but can also keep entrepreneurs feeling stuck or paralyzed by options. Tune in for help and visit the show notes for even more resources.
October 28, 2019
Creating One Business from Multiple Passions - Zanetta Kok
As human beings, we typically have more than one thing we're interested in or super passionate about. It can seem impossible though to create one business or one brand out of those multiple interests--especially when they're not really related. But here's some good news: combining multiple passions into one successful business is totally achievable! Today's guest, Zanetta Kok, who founded Kitty Town Coffee is a shining example of this. She joins us to talk about her entrepreneurial journey in bringing her two passions to life in one fabulous business. Grab the links in the show notes to easily connect with her.
October 22, 2019
When is it Time to Try Something New?
You ever get stuck in a rut within your business? Sometimes, as entrepreneurs, we can get stuck without even knowing it--which kinda sucks, actually.  It might be from fear of trying new things or because we tend to make up "rules" for ourselves and stick to them. But it's so important to give yourself permission to try something new. It will do great things for your business, even if the new thing turns out to be a flop. Tune in for more, and sign up if you're interested in the free content at the end.
October 15, 2019
Dress Your Business Message - Toi Sweeney
What does it mean to "dress your message" in your business? Listen to this episode with Toi Sweeney, author of Secrets of a Well Dressed Brand, to find out! Toi is a kick-ass female entrepreneur who has an amazing sense of style. Not only that, but she was a speaker at the RISE Conference, she's been featured on Forbes, and has been a guest on several other podcasts (including Rachel Hollis' show). As always, grab the links mentioned in the show over at the show notes section of Classy on the Outside.
October 8, 2019
It's October: Have You Hit Your Business Goals?
October 1st: what is the first thing you think of? Fall colors? Pumpkin spice lattes? A slower pace? Or, is your immediate reaction a panicky, oh-no-time-is-running-out-and-my-business-isn't-on-track? If this last one sounds more like you because you haven't quite hit your business and professional goals, then this episode is for you. Tune in for five steps to check in with yourself and gain some perspective about not being on track to hit your business goals for 2019.
October 1, 2019
How to Go From Soul-Sucking Day Job to Energized Entrepreneur - Katrina Widener
How do you go from being stuck at a soul-sucking day job to being an energized entrepreneur? Today's guest, Katrina Widener, fills us in on her journey into entrepreneurship and gives us a few pointers about being aligned with our businesses. For the links Katrina mentioned (and a few more helpful resources!) head to the show notes. 
September 24, 2019
Business and Politics: Do They Mix?
Do you mix business and politics? Or do you keep your political beliefs completely separate from your public persona, and therefore your business? This episode is not a discussion on political views. Instead, this podcast episode is kickstarting the conversation with a few questions about whether you as an entrepreneur talk politics. Listen in and then join the conversation on Instagram!
September 17, 2019
Entertainment with a Side of Transformation and Manifestation with Justin Webb
This episode is a little different. It's more for your entertainment than anything. Yes, there are some business and personal development takeaways and you'll find some inspiration woven throughout the episode. But today's guest, Justin Webb, is a voiceover artist and fellow podcaster so in addition to the relaxing sounds of a professional voiceover artist, you will also be entertained by funny stories, travel tidbits and--if you hang out til the very end of the episode--a rather crazy story about my trip to NYC and what happened there. You'll definitely want to read the show notes so you fully appreciate the last ten minutes or so of the episode!
September 10, 2019
The "Big" Podcast Reveal: Business Lessons Learned
You ever build up something so much that you're terrified of it? Tune in to hear what happened when I finally announced that I was doing this podcast for female entrepreneurs. I'm also sharing some lessons learned to inspire you to tell the world about your own business venture or hobby or side hustle. 
August 27, 2019
Productivity Tips for Female Entrepreneurs with Jodi Womack
Do you wish you could be more productive as a business owner or side hustler (or both)? Tune in to hear from Jodi Womack, author of the book Get Momentum. She drops her number one productivity tip for female entrepreneurs in addition to discussing ways that fellow business owners can be more productive--and finally stop procrastinating on those big business projects. (Link to her book located in the podcast show notes.)
August 20, 2019
The Business of Podcasting: a behind-the-scenes look
We need more honesty about the entrepreneurial journey. Do you agree? If so, you'll want to listen to this episode which is an exploration of some successes and disappointments in the first year of this podcast. As always, it's honest and real. In fact, you'll hear about revenue and social media stats in addition to some intangible stuff about the business and podcast. Enjoy! 
August 13, 2019
From People Pleasing to Confident Solopreneur with Kathy Frogosa
What does it take to go from a people pleasing perfectionist to a confident solopreneur? Kathy Frogosa of Frogosa's Elite Solutions joins us this week to talk about her experience with this journey. She shares her humor and a long list of great resources that helped her out along the way. Listen in to grab her tips and get the summary over in the show notes.
August 6, 2019
Self Care Ideas for Business Owners
The last thing the world needs is another cheesy list of ideas for business owners that's a mile long because someone needed to take up space on the internet. Today's episode includes an in-depth example on trying out a new self care idea, complete with examples of potential pitfalls to help you avoid wasting your time. Once you're done listening, grab a free (and practical and concise) list of self care ideas to help you find what works for you.
July 30, 2019
The Importance of Self Care in Business with Adam Dince
Self care isn't just another over-used term. It's actually a really important concept to understand--and practice--if you run a business. Adam Dince joins us this week to talk about self care, give examples of it and offer up five great starter tips that are completely reasonable and logical. There's also details about a free resource that can help you if you're feeling stuck or burnt out. 
July 23, 2019
What Happens When a Perfectionist is Honest in Business
All kinds of things happen when a perfectionist starts being honest in business. (And no, I'm not advocating that anyone lie.) This episode is about admitting that you don't have all the answers, all the time. You'd be surprised at the doors it can open up. Take a listen and join the conversation!
July 16, 2019
Burning Your Business Model to the Ground with Laura Pennington Briggs
Sometimes we solopreneurs and freelancers have to burn it all down to start fresh. Today's guest shares her story and illustrates the amazing results that can materialize once you have the courage to burn down a business model that no longer serves you. Read more over on the podcast Show Notes.
July 9, 2019
What to Do When You Feel Stuck
As an entrepreneur, feeling stuck is especially tough. If you've ever been spinning your wheels and feeling stuck, tune in to this episode. You'll find some helpful advice and a free PDF download to start uncovering your awesome-ness in order to move yourself, and your business, forward. 
June 25, 2019
The Courage to Create Your Life with Andi Eaton
As a published author (times 2!), traveling creatIve director and consultant Andi Eaton knows a thing or two about the courage it takes to create and live the life you love. Tune in to hear what's it's really like to write a book and her advice for aspiring writers and those with big goals.
June 18, 2019
Classy on the Outside, Awkward on the Inside
You asked for it, you got it! Join me on this week's episode where I share out some of the reasons why I have earned the title CAO (Chief Awkwardness Officer). And don't leave me hanging! Join the conversation over at the Podcast Insiders group where you just might get to hear even more hilariously awkward situations that will totally make you feel more normal!
June 11, 2019
Fear & Your Business with Jane Mountain
In today's episode, Jane Mountain of My Five Acres joins us to talk about fears. As entrepreneurs, we've all got 'em! The key is figuring out whether or not they're helpful or unhelpful fears and determining how to move past them. Jane shares her wisdom and finishes up by telling us her top 3 tips for dealing with fear when it creeps up in her business. 
June 4, 2019
Show Yourself Some Grace
What happens when you come back from a vacation and are on the go, non-stop and now it's another short week with too much to do? All together now: Stress! But instead of freaking out, try showing yourself some grace when you have too much going on. Take a listen to this short episode, then join the conversation to tell us how you're going to hold yourself to a standard of grace instead of perfectionism.
May 28, 2019
From Burnt Out to Abundant with Audree Kate
What do you get when you have three businesses, you say yes to everything and you try to make everyone happy? Burnt out, that's what! Audree Kate Lopez talks to us about how in the world she managed to create abundance instead of burn out while staying sane and enjoying it all. Pop over to the show notes for all the links and to get on the VIP Insiders list. 
May 14, 2019
I Can Do This...But Should I?
It can be way too easy to get sucked into the trap of doing something just because you technically can. But, just because you CAN doesn't mean you SHOULD. If you're a people-pleaser, a perfectionist or someone who has just said 'yes' too many times and are feeling lost in your business: grab your headphones and listen! Then come join the COTO Insiders conversation.
May 7, 2019
Business Beliefs, Boundaries & Balance with Tara Wagner
What do beliefs have to do with boundaries and balance in business? Plenty! Tara Wagner joins us to discuss the importance of mindset, setting boundaries and whether that work/life balance thing is really possible. Tune in for all of this and more, especially if you've ever felt burnt out or resentful of your own business. Then, head to the show notes for your chance to become a Classy on the Outside VIP Insider.
April 30, 2019
Perfection is a Killer
Fellow perfectionists, listen in on round 2 as I dive into some examples of how perfectionism kills off creativity and new ideas. This quick episode will help spur you on to take action on that thing in your business you've been putting off. And if you want an accountability partner, head to the show notes and drop your email in the form. 
April 23, 2019
How to Fail at Being Perfect with Eff Perfect
This one's for you, my fellow entrepreneurial perfectionists! Listen in with Jenna and Ashley of Eff Perfect as we discuss the signs of perfectionism and what to do about them when they start creeping in. This episode is practical with tips and advice but it's also funny! When you're done listening, head over to the show notes where there just might be a little somethin' somethin' waiting for you. 
April 16, 2019
10 Questions to Get Clarity in Your Business
Are you feeling 'stuck' somewhere within your business? In today's episode, we'll walk through 10 questions to help you get some clarity in your business, get out of your own head and finally get un-stuck. First, be sure to grab the free 10-question exercise and have it handy. Then, grab your headphones and a pencil as we help you get some clarity in your business! 
April 9, 2019
Pivot, Quit or Succeed with Louise Henry
If you've ever found yourself contemplating a shift in your business or thinking about shutting it down and starting a new venture, do yourself a favor and tune in. Louise Henry joins us to discuss her three different businesses and how she decided when to make changes, when to shut some things down and how she started new businesses. She also drops some advice on staying focused, asking for help and getting uncomfortable.  There's a free bonus waiting for you in the show notes as well. 
April 2, 2019
Stop Justifying Your Business
Have you ever gotten frustrated with something new that you're trying out in your business? It's hard enough trying something outside of our comfort zones but to make matters worse, sometimes it feels like we have to justify our actions as small business owners. If you've ever had that urge to explain or justify why you're not perfect at something, listen up. There's no need to justify whatever it is you're doing in your business! Do you agree? Weigh in on the conversation. 
March 26, 2019
Courage in Business with Allison Nelson
Allison Nelson joins us today to discuss having courage in business. You as a fellow entrepreneur will totally get this, because courage is a must for being in business. You've got to have the courage to admit it when you're wrong, when you need to say no and even to take control of your own schedule. Spoiler alert: if you tune in, you're also going to get some really practical and real-life tips on how to use timeblocking to create more white space in your schedule. (Can I get a heck yes?!) Get the links over at
March 19, 2019
Having Fun in Your Business
Are you allowing yourself to have fun in your business? Or are you of the mindset that work shouldn't be fun?  Listen in to find out what limiting belief may be at play and learn tips to fight the guilt that comes with it. Plus, dare to take the challenge and set yourself up for some fun next week!
March 15, 2019
Working from Home with Karima Neghmouche
Working from home comes with a ton of perks. But...things can get awkward too.  Karima Neghmouche dishes on her go-to tactics to push past her inner critic, about getting ready for the day and why it's totally okay to be multi-passionate. Plus, she shares her number one tip to help you get started on the path of better self-care. (Spoiler alert: it's not at all cheesy and it's totally doable!) Listen in as Karima and I chat, then head over to the show notes for more and to join the conversation. 
March 5, 2019
From "No" to "I've Got This" with Dr. Darria
Doctor, author, consultant making regular appearances on CNN, Fox News and The Dr. Oz there anything Dr. Darria Long Gillespie doesn't do?  Well, tune in to find out! Dr. Darria chats with me about all things business, health and life including her top 3 tips on staying productive while working from home.  Check out the show notes for all the links. 
February 19, 2019
Dealing with Overwhelm
Feeling overwhelmed? I get you. Solopreneurs have a TON of stuff to do, all the time. And no one else to do it for you!  Take a listen to this short little episode and head on over to the show notes for a FREE checklist to help you deal with that overwhelmed feeling. 
February 18, 2019
Understanding the Impostor Complex with Tanya Geisler
By now you know about Impostor Syndrome, but do you really understand it?  Tanya Geisler joins us today to dissect the Impostor Complex (it's actually not a 'syndrome') and she offers up some wisdom for those of us that deal with it on the daily. If you tune in, you're going to find out:  -6 behavior cues to watch for -12 lies (and one truth!) about the Impostor Complex -3 objectives of the Complex -And, why it's actually good news that you feel like an impostor Head on over to the show notes to join the conversation and get the links and resources mentioned on the show. Oh, and are you on our VIP list yet? 
February 7, 2019
From Pain to Purpose: Jaymie Gerena's Transformational Journey
If you've ever felt that you just don't fit in or that you're not 'enough,' then this, my friend, is a must-listen episode for you.  Join in as Jaymie Gerena shares her transformational journey from pain to purpose that began with a very dark time, then moved into a serious look inward and ultimately involved having the courage to change.  Get the show notes and be sure to sign up for regular email updates after you listen! 
January 28, 2019
End of Year Recap
Even though it's getting to be the end of January, it's not too late to look back at your year and do a recap!   What can these end of year recaps tell you? Well, for one thing it will really help you celebrate your successes if you're someone who doesn't often pause to celebrate the 'wins' in life and business. More than that, it reminds you how far you've come and helps set the tone for your new year.  Not sure what even counts? Tune in for some ideas both big and small, then list your own successes to look back on next January! Want to be the first to know when free business tools are available or when fun new things get created? Sign up for the occasional email delivered right to you!
January 22, 2019
Impostor Syndrome & Owning Your Brilliance
Have you ever been confused about how to figure out your strengths?  Or whether that voice you hear is your inner critic or your intuition? Then this episode is for you!  Heather Whelpley joins us with a fresh perspective on Impostor Syndrome and how women can get clear on their strengths to minimize that inner critic and own their brilliance. Plus, she shares one simple but powerful action step you can take to get clear on your own strengths (yes, you've got them!).  Want even more? Grab the FREE exercise complete with an email script in the show notes.
January 15, 2019
What are you waiting for?
Do you ever find yourself waiting?  Waiting on perfection. Waiting on the new year. Waiting until you feel 'ready.'  Stop!  It's a struggle to stop waiting and start doing sometimes, especially for those of us who are perfectionists. If you're finding yourself interminably waiting to do something in your business or your life, listen in for some encouragement.  Now, how can we encourage you in your business? Drop a comment and tell us what one thing you can do today to move it forward! 
December 31, 2018
Building Businesses: A roller coaster journey
What does it look like to build several (!) successful online businesses? As anyone who has ever been in business knows, the journey of owning and running a business doesn't always go the way you might think. Kate Boyd will fill you in on how she built her businesses and provide a behind-the-scenes look at her journey from college to her current company and everything in between, including what she calls her "Eeyore Days."  Kate not only shares her story but she also highlights some tips and advice that helped her along the way. Anyone who's thinking of starting a business or trying something new needs to listen in on Kate's honest and real story! Show notes here.
December 26, 2018
Two Easy Tweaks to Get Your Christmas Spirit Back
Feeling frazzled, hurried and just kind of ‘blah’ about Christmas this year? I get it. That’s why I took a suggestion from one of my closest friends and recorded this quick little episode on the fly this Christmas morning. Take 5 and get two easy tweaks to help you enjoy the holidays before they’re over for the year. (PS Merry Christmas!!)
December 25, 2018
5 Tips to Handle Stress
Business, to-do lists, personal situations, and holidays...they all add up to stress sometimes. But what do you do when there are things you're worried about that are over and above everyday stress? While I'm no expert at handling stress like a completely healthy adult (just bein' real!), I am making progress on my coping skills. Today's short episode focuses on five things I do to help myself deal more effectively with those bigger sources of stress. What else would you add? Join the conversation in the show notes.
November 27, 2018
Undercharging in Business: The Underlying Factors
Coming up with pricing for your business is tough stuff! On the surface, it may seem easy to set pricing and stick to it. But as any business owner or freelancer knows, there are oh-so-many factors and potential pitfalls surrounding pricing. How do you know if you're undercharging or undervaluing your work? What happens if you are? And are you 'crossing the line' when it comes to your proposals and clients? In this episode, Hannah Martin and I delve into a wealth of topics centered around the idea of pricing. We talk about everything from the importance of passion and purpose in business to what happens when you haven't valued your work enough. This episode is full of wisdom and connection, complete with some (of course!) goofy moments like me getting my times zones screwed up and Hannah's cat making an appearance or two. You will love it because it's real! And because Hannah is just plain awesome. Show notes here.
November 9, 2018
Wracne: a rant
This is a rant that's not entirely business related. It's short and to the point, plus I have a feeling it's rather relevant to most you agree?
November 3, 2018
Loneliness & Boundaries: The Struggles of Entrepreneurs
Picture this: you've finally started that business you have dreamed of and you're working from home. Literally a dream come true since it's exactly what you worked for! But why does it feel so lonely?! Join Jamie Van Cuyk and me as we discuss this not-so-uncommon feeling of extreme loneliness and what to do about it--and the guilt that comes with it. Jamie also shares some insights into time blocking, time management, boundary setting and networking. We cover a lot of ground in this one so hang on to your hats and enjoy the ride!  Show notes: Yes, my internet did conk out on me during this but Jamie handled it flawlessly and we were able to keep rolling. Ah, the life of a work-from-home entrepreneur, eh?!
October 24, 2018
Avoiding the Negative Spiral Road
You know that feeling when little things just keep going wrong in your day? Technology fails, the internet conks out on you during a live video a business owner working from home, you get me. I started going down that negative thought spiral and here's what I did to stop it from going further and trashing the rest of my day. What feedback do you have on this process? Have you tried something similar?
October 16, 2018
Impostor Syndrome & The Inner D-Bag with Lauren Bacon
"I'm not good enough." "I'm so stupid, why do I always do that?!" "What right do I have to be here? I'm no expert!" Do these thoughts sound familiar? Well, my friend, you just might have an inner douchebag. Or impostor syndrome. Perhaps even both (the horror!). Before you despair, take a listen to this episode where the amazing Lauren Bacon talks with me about her struggle with impostor syndrome, why that inner d-bag might actually be okay and all sorts of insightful and entertaining morsels related to business and women. When you're done, go tell that inner d-bag who's boss! Show notes here.
October 5, 2018
Awkward Adventures in a Classy Town
Have you ever found yourself somewhere you just knew you were out of your league? Join me in laughing as I share my awkward Vail adventures, then tell me what experiences you’ve had that are similarly awkward. Who knows, you may be featured on an upcoming episode 😉
September 10, 2018
4 Tips to Get Your Business Brain on Track
Did you identify with yesterday’s episode and you’ve been in the place where you’re trying to work on your business but just can’t get out of your own head? Well then yesterday’s rant becomes today’s helpful tip! Today’s episode has 4 helpful tips to help you rise above that negative internal chatter and get back to working on your business and moving toward your goals. Drop a comment below and share what you found helpful in these situations!
August 21, 2018
Business Planning: Getting Out of Your Head
Have you ever sat down to create a vision for your company? Or started a business plan? If you have, then you know the frustrations that can come with it. How do you get out of your own head to get your thoughts down on paper? Tell me, because I realllly need some pointers!!
August 20, 2018
Cheez-Its: A Happy Accident in Business
What does a YouTube channel, a business woman and Cheez-It dust have in common? The perfect combination of classy on the outside and real on the Inside! Sometimes, happy accidents do happen in business.
August 13, 2018
Awkward Business Situations
Hey fellow business owners and entrepreneurs, have you ever been in an awkward business situation? You know the kind I mean: it’s embarrassing, mortifying and totally your own doing. Listen in, then tell me about one of your own! (Please? Seriously...don’t leave a gal hanging out here!)
August 13, 2018
Classy on the Outside, Real on the Inside
Calling all business owners and entrepreneurs! Do you ever feel like you project this amazingly confident and poised business person who has her stuff together, but internally you feel alone and maybe a little crazy? Listen to this explanation of the COTO movement and tell me what you think!
August 13, 2018