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Amazon Advertising PPC Podcast - Highway to Sell

Amazon Advertising PPC Podcast - Highway to Sell

By Clear Ads - Amazon Seller Advertising Specialists
Amazon Ads Highway to Sell is a fortnightly podcast helping Amazon sellers, private label sellers and FBA businesses master the Amazon advertising platform. Through our wealth of experience we provide regular insight about how to use seller central alongside your Amazon PPC and Amazon Demand Side Platform (DSP) ads. Find out how to improve RoAS, ROI and much more.

In each episode we will;
Share industry insights and tips
Provide strategic advice
Share real stories, interviews and recommendations for your campaigns
Answer your questions

Subscribe so you never miss an episode!
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Currently playing episode

36. Keyword Research Made Simple

Amazon Advertising PPC Podcast - Highway to Sell

38. How do I stop my PPC ads cannibalising my organic sales?
This week we are discussing techniques that ensure PPC advertising doesn’t damage your organic sales. We define organic sales vs PPC advertising sales. How do you distinguish where the sales originated from? Where can you find this data within the Amazon platform? What can cause your organic sales to clash with your PPC advertising? Can you really damage organic sales? Or is this just a myth? And what are the symptoms? How do you reverse the damage to recover your organic sales? And what should you then do to adjust your PPC ad campaigns to ensure you don’t cause more harm than good? Why does this happen? And how can you avoid it in the first place? Are there any specific tools that you can use to assist with avoiding these pitfalls? If you could suggest 3 key things to monitor to ensure that you don’t damage your organic sales what would they be? What examples can you give of this happening and the ways in which you have seen a decent recovery from it? If someone has seen this happening to their products but doesn’t see how they can resolve the issue can they come to us and book our expertise to resolve the issue on their behalf and how would they go about this? What size of account does it need to be and who would they need to contact? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website and we will be happy to hear from you.
September 15, 2022
37. 15 Things About Amazon Selling We're Tired of Hearing
Have you ever thought if I hear that question one more time I’m just going to scream? Well this week we are discussing the 15 things about Amazon selling we’re tired of hearing?  So that if you come across these key questions you can send them to this podcast and they can get all the answers to the 15 most common questions about Amazon advertising that are likely to come up… Are Amazon ad campaigns worth it? Can I advertise on Amazon if I don’t sell on Amazon? What is the most profitable way to sell on Amazon? What is Amazon PPC? How long does it take for Amazon PPC to work? How many keywords should I use with my Amazon Ads? Is it free to advertise on Amazon? Why is advertising on Amazon important? What is Amazon DSP advertising? Where do Amazon DSP adverts show? Does Amazon use Programmatic advertising? How do I run an effective ad on Amazon? What is the best time to run ads on Amazon? Why can’t I get my products to no 1 in my category? How can I increase my sales without spending more money? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website and we will be happy to hear from you.
September 01, 2022
36. Keyword Research Made Simple
In this episode we explore everything keyword research.  What are keywords and why do they matter? What tools are built into the Amazon Ads platform that will help identify appropriate keywords for my product? What third party tools work well for doing keyword research? (H10 etc) and what are their limitations. How much does SEO and a good product listing have an effect on placement vs keywords focused ads? What is the best approach to managing keywords - broad match or exact match and why does it matter? Is grouping keywords helpful or does it just make things harder to manage in the long run? What examples can you give of keyword research done really well? And really badly? What can we expect in terms of support for keyword research from the Clear Ads team? Who chooses the keywords? The brand/ product owner or the agency? Who is best placed to advise best? The expert on the product or the expert on ads? If you would like to know more about keyword research and other Amazon Advertising topics. Why not head over to our blog: And feel free to book a call with us on our website if you are interested in us working on your advertising strategies with you.
August 18, 2022
35. The Amazon Listing Honeymoon Period
This week we are discussing what the Amazon honeymoon period is and how you can make the most of this period. What is a honeymoon period? How long does it last?  And is that the same for all brands and across both PPC and DSP? Why is understanding this period of time so important? How can an advertiser benefit from this?  What should they be doing during this time to make the most of it? Where can I go to read more about this topic? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website and we will be happy to hear from you.
August 04, 2022
34. What we learnt from Amazon Prime Day 2022
This week we discussed what we learned from Amazon prime day 2022. Every year we prepare well in advance, and after each, we review what went well and what didn’t quite go as well as we expected so that we know for next year and other prime-related events what we could improve on. For those of you who missed prime day, didn’t have a Prime account and therefore didn’t realize this opportunity existed, it is a 2-day event with offers and discounts for members of Amazon Prime. Sellers have the opportunity to target Amazon Prime customers for two days with their best offers and deals. It’s a great way to gain visibility and potentially increase sales for a short period of time. So how did we do this Prime Day? Was Amazon Prime Day a resounding success or was it costly and time-consuming? Did we find any trends on what was working well? And things that weren’t so good? What tools do we use to analyze our Prime Day successes against competitors? How can sellers do this for themselves? And why is it beneficial for sellers to use us for advertising and analyzing sales over these periods? What key takeaways would you note down for the next Amazon Prime event? And when is that… Just a quick reminder for people about the November Prime event and when to put key reminder dates in their diaries that sort of thing. Thank you for listening. If you enjoyed this episode we would love you to share it with other Amazon sellers so that they too can benefit from all the interesting insights that we share. And if you or someone you know is interested in having us work on an advertiser account, book a call with us through our website or  and we will see if we can help you achieve your advertising goals.
July 21, 2022
33. The Anatomy of a Great Amazon Advertising Bid Strategy
Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and Ronald Katamba. We are back with another instalment of Highway to Sell where we discuss key topics and experiences with our in-house advertising team. In this week's episode, we are going to deep dive into what makes for a great bid strategy. The key topics covered in this episode are as follows:  What would you say are the key elements of a fairly standard bid strategy? What are the things that people can get too hung up over? Is the devil in the detail? Is it all about structuring your bids? Or is it more about understanding the algorithms, or the categories you are bidding on? When looking at keywords are there any simple ways to really optimise these and any specific tools that you use to identify really good ones? If you could give an example of a great bid strategy what example would you give and why? What made it so great? And no saying because you created it! ;) Are there any particular techniques that are new in this space that might also be really useful to try out? Where do you learn about this stuff? If someone wanted to request you for managing their accounts what do they need to do? Contact us through the book a call link on and request a call. We will review your requirements and see if we are the right fit for you and the magic happens after that! If you enjoyed this episode please share it with your friends, colleagues and other Amazon sellers who you think would find it really useful. We love to hear your feedback so please do let us know what you think of it on social media.
July 07, 2022
32. Get Primed and ready for Amazon Prime Day 2022
Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and Ronnie Katamba. We are back with another instalment to our Highway to Sell series where we discuss key topics and experiences with our in-house advertising team. In this week's episode, we are going to deep dive into preparing for Amazon Prime Day. Amazon Prime day is the biggest online retail holiday of the year and it is back again this year on the 12th and 13th of July. Sellers and shoppers know that this 48-hour event is a great way to capitalize on increased marketplace traffic and score steep deals and discounts, respectively. Prime Day 2021 saw a staggering $11B of goods sold, which translates to nearly $4M a minute. Now, who wouldn’t want to be part of that! Prime Day 2020 and 2021 experienced challenges, and this year will be no different. Sellers are feeling the effects of inflation including Amazon’s new 5% fuel surcharge, actions taken by Amazon to rid of ageing FBA inventory in anticipation of Prime Day, and recent inventory limits imposed by Amazon, which have added to a feeling of uncertainty—and many brands are wondering whether or not spending and sales will be as successful as previous Prime Days. This is why it is important to prepare well and adjust your strategy to make the most of your budget. Sign up to our regular newsletter for more tips and info on how to make the most of Amazon Advertising
June 23, 2022
31. Industry Spotlight: Elizabeth Greene
Elizabeth Greene is the co-founder of Junglr Agency – an Amazon PPC optimization agency. Today Elizabeth is joined by George Meressa the founder of Clear Ads and together they discuss various aspects of PPC advertising optimisation. You can also find many other optimisation tips on the Clear Ads blog:
May 19, 2022
30. Webinar: Amazon Ads Goals & Metrics - What do they mean and how can you use them?
Learn from industry experts Lazar Žepinić from Sellers Alley, Destaney Wishon from Better AMS and Michael Erickson-Facchin from Ad Badger This webinar is designed for Amazon Sellers to deep dive into metrics that can help drive Amazon sales through advertising. Learn what metrics are key for making the right decisions based on the business goals that you have along with many tips and tools that are used by industry experts. Clear Ads are delighted to bring together some of the brightest Amazon focused advertising agency minds from around the world to help you learn from their experiences and expertise. By the end of this webinar podcast you will have a much better understanding of what you need to do to increase sales and grow your Amazon business.
April 29, 2022
29. TACOS, ACOS & other KPI's
We are back with another instalment to our series ‘PPC roundtable’ where Clear Ads’ own expert account managers discuss all things Amazon PPC and uncover our best insights to help sellers make the most of their advertising. In this week's episode we will be discussing TACoS, ACoS and other KPI metrics, so let's jump straight into it. What are TACOS & ACOS and KPI's How these stats affect the way you manage and work with your campaigns Optimisation insights And Much More If you want to find out even more about this topic we are running a PPC metrics webinar session on the 28th April. Register here to attend:
April 14, 2022
28. Top Tips & Trends in Amazon PPC
Get ahead of the crowd this week and pick up tips, tricks and trends that will help you with your Amazon advertising strategies. On this weeks episode we delve into the detail on: Costs of advertising - How can you buck the trends? PPC trends New ad types and what's working well Video ad tips Best tools for ad management Good Audits vs Bad Audits - How can you tell the difference Grab our ebook guides here for even more great content to help your business grow -
March 24, 2022
27. Industry Insights - Jon Tilley from ZonGuru
On this week's episode we welcome Jon Tilley CEO of ZonGuru and a previous Amazon seller. Jon began his entrepreneurial journey in 2014 when he launched multiple private label brands on Amazon, which were all successful. He then went on to co-found ZonGuru, an Amazon FBA tool suite to help sellers achieve the same success. In this episode we discuss: Journey of Zonguru Discussion of ZonGuru and the suite of tools that are available to sellers How these tools have developed over time to suite sellers suits Discussion of best practices for a seller. Product research, using data to formulate decisions Discussion on Amazon education and how ZonGuru educates sellers If you found this episode interesting you may also enjoy our Top 10 Amazon PPC Tools blog post.
March 10, 2022
26. Industry Spotlight - Yoni Mazor from GETIDA
Yoni is the CGO & Co-Founder of GETIDA. Yoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with billions of dollars of transactions managed daily. Yoni also comes with military intelligence experience, having served in the IDF Special Navy Intelligence. In this episode, we discuss various different techniques, tips and tricks that sellers can use to identify to save on costs through reimbursements and eligible refunds. Useful Links: - Get $400 in Free FBA Reimbursements
February 24, 2022
25. Industry Spotlight - Nick Penev from Hello Tax
In this week's episode, we welcome Nick Penev, Partnership Manager at Hello Tax, a VAT Compliance company for eCommerce and online sellers. Hello Tax helps people to put their VAT compliance on Autopilot with their All-In-One VAT solution as well as taking care of VAT Registrations and VAT Filings. As Amazon sellers all have to handle VAT in one way or another, Hello Tax work with Amazon sellers to help make this process easier by taking the reins. In this episode we cover: The ins and outs of tax and VAT How tax differs between retail and online Top tips for managing tax Pitfalls and challenges and how to overcome them Further resources Useful Links Hello Tax Website - - Remember to use your 15% discount code CLEARADS New Marketplaces Ebook -
February 17, 2022
24. Industry Spotlight - Emma Schermer Tamir from Marketing by Emma
In this week's episode, we welcome Emma Tamir, co-founder and CEO of Marketing by Emma, a company that has helped over 1,000 businesses from around the world boost their sales and build their brands online. Marketing by Emma helps sellers with all things e-commerce. This includes Amazon listing creation, optimisation and storefront content, Walmart listing copy and many more. Alongside this, they specialise in consulting and team training for e-commerce skills.
February 04, 2022
23. PPC Roundtable: Featuring Darrell Paterson and Laura McCaul
In today's episode we are joined by Darrell Paterson and Laura McCaul the co-founders of Sponsored Profit. Tune in to hear us discuss how Amazon sellers can make the most of the latest PPC advertising tools, strategies and approaches to meet their goals in 2022. George, Sophie, Laura and Darrell discuss the benefits of the tools that are available through the Amazon ads platform today and share how to best utilise these to improve your performance metrics. Subscribe today to never miss an episode! Episode Outline Intro 2021 Amazon PPC in Review PPC Predictions for 2022 Key Strategies to Consider in 2022 Top Tips and Tricks for Q1 Useful Links Grab our Ultimate Guide to PPC advertising for free here: Find out more about Sponsored Profit here:
January 27, 2022
22. Industry Spotlight - Andri Sadlak
In today's Industry Spotlight episode we are joined by Andri Sadlak, who has been an entrepreneur and an Amazon seller for many years. Tune in to hear George and Andri discuss the importance of; Building a community around your brand Andri’s brand exit The mastermind that Andri is part of and much more! Subscribe today to never miss an episode!
January 14, 2022
21. Industry Spotlight - Rael Cline
In today's episode we are joined by Rael Cline, CEO and Co-Founder of Nozzle. Tune in to hear us discuss the tool Nozzle and how Amazon sellers can access more data to make informed decisions. George, Tom and Rael discuss the benefits of the tool and how understanding this data can allow you to understand important metrics such as customer lifetime value (LTV). Subscribe today to never miss an episode!
January 05, 2022
20. Industry Spotlight - Omar Angri from Margin Business
Today join George Roberts and Tom Waghorn as they interview the founder and managing director of Margin Business, Omar Angri. Margin Business is a global e-commerce consulting firm that focuses on helping brands grow internationally on Amazon. Listen closely as Omar tells of the importance of understanding the culture of your target consumers and how doing so can elevate sales. As well as where to start when trying to break into new marketplaces. Subscribe today to never miss an episode!
December 10, 2021
19. Industry Spotlight - Matt Parker from the Pinformative Group
George and Tom are joined this week by Matt Parker from the Pinformative Group. Tune in for a special appearance from George Meressa! Matt talks about his journey in e-commerce, how he ended up selling on Amazon, the wide variety of e-comm channels he takes advantage of and his new journey into Pinterest. This is a can't miss episode!
November 25, 2021
18. Common Biggest Mistakes Made by Amazon Sellers
This week George, Tom, and Helen discuss common mistakes Amazon sellers make and their top tips to avoid them. These range from being well stocked and why; letting data guide your decisions; making the benefits of your product clear; and so much more!  Subscribe so you never miss an episode! 
November 08, 2021
17. Industry Spotlight: Benjamin Webber
George and Tom are joined this week by Benjamin Webber who has successfully launched over 2000 products on Amazon! They talk about: Product listing optimisation Utilising client reviews Product sourcing Q4 strategy Make sure to subscribe so you never miss a future episode!
October 21, 2021
16. Industry Spotlight - with Vince Montero from Helium 10
In today's episode we are joined by Vince Montero a PPC product manager for Helium 10, and one of the spearheads of the new ad platform at ADtomic. He highlights the importance of advertisers understanding their own advertising and the positive impact of this when using available third party tools. Vince also shares some beneficial PPC tips as well as his excitement for the upcoming Helium 10 enhancements. 
October 04, 2021
15. Is it Time for DSP?
In this weeks episode George Roberts, Tom and Helen discuss the numerous benefits of Amazon's DSP. Tune in to hear; Who Amazon's DSP is available to How to utilise the features available  Top tips and much more Tune in and subscribe so you never miss an episode!
September 20, 2021
14. Industry Spotlight - PPC Scope with Brian Johnson
In today's episode we are joined by Brian Johnson, one of the founders of canopy management and a PPC expert. He recounts his journey into PPC, discusses his facebook groups, and his advice for PPC success. 
September 08, 2021
13. Industry Spotlight - Destaney Wishon from BetterAMS
In this great episode we are joined by Destaney Wishon, ‘Queen of LinkedIn’. She shares about her journey into PPC, her working style and experience in the space, as well as some of her own advertising strategy. 
July 30, 2021
12. Industry Spotlight - Brent Zahradnik from AMZ Pathfinder
George & Tom are joined this week by special guest Brent Zahradnik from AMZ Pathfinder. Tune in to hear Brent's journey through Amazon advertising, thoughts on remote working and under utilised areas of the Amazon advertising platform. Subscribe today to never miss another episode.
June 24, 2021
11. Industry Spotlight- Sean Smith from PPC AMS Accelerator
George Roberts is joined this week by Clear Ads CEO George Meressa and special guest Sean Smith. Sean is the Founder of PCC AMS Accelerator, a fantastic course designed to help Amazon Sellers grow their brand, decrease ACoS and increase sales! Tune in to hear more about this amazing course and Sean's journey in the Amazon space. Hear insights from him about being a seller himself, common mistakes that sellers make, and even how he takes care of his own body and mind. Subscribe today to never miss another episode.
May 26, 2021
10. Industry Spotlight - Lazar Žepinić from Sellers Alley
This week George & Tom kick off a new series called "Industry Spotlights". In this series, we will be hosting very special guests from the world of Amazon Advertising. They will be sharing their journey in the world of PPC and even sharing their top tips to help you navigate the advertising landscape. Our first guest is Lazar Žepinić from Sellers Alley. Lazar goes into depth about growing his agency from a one-man team, to a team of 75 in the space of 2 years!  We discuss how sellers have had to adapt and learn quickly during the COVID-19 pandemic, mistakes that he often sees Sellers make with their PPC, and the hot topic: Amazon's DSP! Subscribe today to never miss a future episode!
May 19, 2021
9. Top Tips About Bid Strategy
Join us this week as George, Tom & Helen dive into the details about the different bidding strategies available to you on Amazon. From the automated bid strategies on offer to you when setting up a new campaign, to increasing your bids depending on where the ads are being placed. This is the episode for you if you want to reduce your wasted spend and find those optimum bids!
May 04, 2021
8. Why You Should Spend More Time Thinking About Match Types
Join George & Tom this week as they discuss the importance of thinking about which match types you should be using. When should you use broad, phrase & exact match? Does it matter which match type you use with negative keywords? Are there different levels of targeting within automatic campaigns? Subscribe today to stay up to date with all the top PPC tips and never miss a future episode
April 20, 2021
7. Meet the Team - George Meressa
George and Tom are joined by a very special guest this week. George Meressa is the Director of Clear Ads and has been in Digital advertising since 2009, working on a wide range of services including Google, Amazon, Bing, LinkedIn and Facebook pay per click platforms. He has worked with thousands of advertisers across the world in numerous industries and sectors. Join us today as he discusses his journey through digital marketing, how he set up his own company and has navigated the landscape over the last decade.  From challenges to success stories, George has plenty of insights for new and seasoned sellers.
April 06, 2021
6. How To Save Money On Amazon Ads
This week George & Tom are joined by Ronnie as they discuss the best ways to ensure you are saving money while running your ads on Amazon. From setting out your account and campaign goals early on to ensuring you have distributed your budgets sensibly with daily caps, we highlight all the areas you can look into to avoid unnecessarily wasted spend. Be sure to subscribe so you never miss an episode!
March 23, 2021
5. Signs You Need An Amazon Ads Agency
George, Sophie, Levi & Tom discuss the telltale signs that you may need an Amazon Ads agency. Be that lack of time or knowledge, we unpack numerous reasons why it might be time to outsource your advertising to a PPC agency Subscribe today to never miss an episode.
February 17, 2021
4. Undeniable Reasons to Love Amazon Advertising
Join George, Sophie & Tom in their discussion about why you need to be taking advantage of Amazon advertising today. We discuss the power of Amazon's reach, branding and instant results. Subscribe today to never miss an episode.
February 17, 2021
3. How To Crush Amazon PPC in 2021 - Part 2
Tune in to hear our top tips on How to Crush Amazon PPC in 2021! Our host George Roberts is joined by our panel Tom & Helen who will discuss: Campaign structure TACoS vs ACoS Keywords and match types How often should you optimize your account This is the final part of a two-part special! Subscribe so you never miss an episode!
February 08, 2021
2. How To Crush Amazon PPC in 2021 - Part 1
Tune in to hear our top tips on How to Crush Amazon PPC in 2021! Our host George Roberts is joined by our panel Tom, Sophie & Ariam who will discuss: Recommended Strategy - Including bidding and keyword research How to decide on an appropriate budget for your campaigns Main benefits of Amazon PPC and how this compares to other platforms And much more! This is a first of a two part special! Subscribe so you never miss an episode!
January 25, 2021
1. New Year New DSP
Tune in to our very first podcast where co hots George Roberts and Tom Waghorn give you the rundown on Amazon's Demand Side Platform! We'll discuss: What Amazon DSP is and who can use it What the benefits are Which audiences can you target and much more! Subscribe so you never miss an episode! 
January 11, 2021
Highway to Sell - Trailer
Highway to Sell will be a fortnightly podcast delving in to Amazon advertising. We will share industry strategies, tips and tricks to help you navigate Amazon's eco system. Our first episode 'New Year New DSP' will be launching on Monday 11th January. Subscribe today and we'll see you then! Visit
January 05, 2021