The Big Leap Podcast
By CleverTap
The Big Leap PodcastSep 22, 2021
Let’s Talk Retention | Episode 3 - Sumit Jasoria, Co-founder & CEO of Newme
Dive into the world of fast fashion with Sumit Jasoria, Co-founder & CEO of Newme and Abhinay Jain, Director of Product-led Growth, CleverTap in the latest episode of Let's Talk Retention!
Listen to the podcast to discover
- the early journey of Newme, how it started
- their vision, and team dynamics
- Why Tech comes first before fashion at NewMe
- Target audience insights and challenges faced
- Customer engagement and retention strategies
- And the thrilling story behind opening their very first offline store
Don't miss this insightful discussion on building brand loyalty in the fashion world! #customerengagement #fashionindustry #indianfashion
Let’s Talk Retention | Episode 2 - Richa Sethi, Co-founder & CEO, GetLitt
Welcome to the second episode of our #CleverTapforstartup series - ‘Let’s Talk Retention’!
Our guest today is a seasoned entrepreneur with a strong passion for making stories accessible & fun for children - Richa Sethi, Co-founder & CEO, GetLitt. Listen to this podcast, as she deep dives into how she founded GetLitt and gave it a gamified approach for inspiring children to read! Tune in to uncover the success of GetLitt’s retention and engagement strategies!
#CleverTapforstartups #LetsTalkRetention #StartupVibes
About us CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clev... Instagram: / clevertapofficial Twitter: / clevertap
Tobias Boerner’s Recipe For Successful Hyper-Personalization and Building Customer Trust Early
Though Tobias Boerner has been fasting since 2019, his app has done the opposite, feasting on effective growth and retention practices for years to reach over 26 million users worldwide. Our host Peggy Anne Salz chews on some techniques that established Fastic as the world's leading intermittent fasting app with Tobias in this Big Leap episode. Co-Founder and CEO of Fastic, Tobias has a passion for marketing and a laser focus on growth. In the episode, he explains how he bakes these passions into his retention recipe and perfects personalization to reach a customer app rating of 92%.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Fastic, a renowned intermittent fasting app
03:37 - Building trust during the onboarding process
06:30 - How to satisfy customer personalization cravings
11:57 - Climbing the rungs of the personalization ladder
15:23 - AI's role in a good customer journey
17:44 - Delivering communications when they count
19:52 - How retention keeps the growth wheel turning
22:54 - A small action that made a big impact
25:23 - Rapid-fire Q&A
How Rooter Harnessed Customizable Client Care To Become Google Play’s #1 App
How did Piyush Kumar grow Rooter to a #1 app on Google Play with 16.2 million monthly users while maximizing monetization every step of the way? Our host Peggy Anne Salz sat down with Rooter's Founder and CEO this week to discuss his strategy to rocket Rooter, India's leading game and Esports streaming platform with 16.2 million monthly users and 1.2 million creators, to the top of the app store. Kumar reveals how he is building an "ecosystem for growth," cultivating a thriving community of gaming enthusiasts who, in turn, attract a large and loyal audience of their peers. This dynamic keeps user acquisition costs low (organic accounts for over 55% of all app downloads) and brand attraction high (Rooter counts deals with over 100 top brands, including Mountain Dew). In this episode, Kumar shares the approach to advertising, product development, and creator care that drives high retention and ensures Rooter's growth model remains "extremely sustainable."
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies, and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Rooter: India's leading game and eSport streaming platform
03:08 - Work-life balance leading to better work performance
05:42 - What would Piyush tell his younger self?
07:23 - How has Rooter pivoted its strategy over the years?
09:54 - Grow an audience by giving them the best tools and support for content creation
16:40 - Take monetization seriously and start early
21:20 - "The biggest factor of growth is your customer acquisition cost"
24:33 - Adaptable personalization
29:07 - Who helps Rooter listen to its audience?
32:55 - Rapid-fire Q&A
36:10 - Piyush's Golden Rule for retention
Building Trust And Engagement Through Customer Involvement with Cardiogram’s Stacy Earl
Customer trust and a great value proposition are musts for mobile health apps. Cardiogram by Ilumivu has both. In this episode, our host, Peggy Anne Salz, sits down with Cardiogram’s VP of Marketing, Stacy Earl, to learn how this healthcare app uniquely approaches customer education to build retention and growth. “You've gotta show the value of the product early on, especially as the economy's tightening down,” Stacy says. Throughout the episode, Stacy divulges how Cardiogram differentiates itself from free options to move customers down the funnel and shares her trick for boosting customer engagement and reaching app users on all channels.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Welcome Stacy Earl, growth marketing expert
03:52 - An app to predict and prevent heart concerns
05:07 - How does Cardiogram differentiate its offering from free data?
08:19 - It pays off to involve your customers in new development
12:42 - Design for personalization from the start
15:48 - Your app needs a MarTech solution and a patient, creative person
19:42 - Reach people on their preferred channel, not yours
21:32 - What does a good engagement experience look like to Stacy?
22:38 - Stacy's biggest personal mistake turned great lesson
24:21 - Great customer relationships = easier conversion
Vernesa Cutuk On Building Retention In Your Sleep And The Value Of Predictability
CRM Marketing Specialist Vernesa Cutuk joins Peggy Anne Salz in this episode to talk about how Sleep Cycle — your one-stop-shop for improving and understanding your sleep — bakes retention into its brand. The Sweden-based subscription app has a unique approach to segmentation and customer data mapping that keeps its customers coming back for more. Throughout the episode, Vernesa discusses this strategy and how Sleep Cycle combines engagement campaigns with conversion ones to build trust and deepen user engagement. Vanessa also reveals what she believes is a secret power tool for CRM leaders, while Peggy shares a few early data points from Clever Tap's Subscription App Data Science Report.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - What about Vernesa's eclectic life makes her a better CRM
02:33 - Sleep Cycle's value proposition: Helping you get better at sleeping
06:51 - Innovative approaches to habit-forming
09:43 - Staying on top of nerdy features for the sleep data lovers
11:41 - How do you segment people based on their sleep?
15:54 - Sleep Cycle’s tricks to moving people through the funnel
19:10 - Your audience might not respond to that email campaign
22:04 - The do's and don'ts of brand tone
23:48 - How Sleep Cycle builds trust with its users and deepens engagement
25:59 - Baking retention into your brand
27:22 - What should CRM leaders know about what's coming next?
Raw Authenticity And Value-Based Marketing Saves Lives At Mindful Mamas
Mindful Mamas doesn’t refer to its app users as audiences or customers or even consumers. They’re just moms. And they are the center of all the brand’s operations. Our host Peggy Anne Salz sits down with Jillian Lee Stout, Co-founder and CPO of Mindful Mamas, in this episode. The pair discuss the Denver-based startup focused on mindfulness & mental health for mothers at every stage and how it has perfected retention and hyper-personalization by constantly asking, “How well are we serving mom?” Jillian shares Mindful Mamas' unique approach to habit-forming features, how the brand retains a 50% email open rate, and a campaign where moms unsubscribed because they weren’t receiving push notifications.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies, and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers, and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Orchestrating a mindful group of moms
04:56 - Connecting with the vulnerability-first approach
07:46 - The campaign where people subscribed because of the push notifications
10:16 - An approach to habit-forming features that saves lives
17:32 - Treating each mom like an individual client
20:48 - It's not marketing; it's a feature
25:45 - Listen to your customers and then dig deeper
29:35 - Using CHATGBT for market research
31:16 - The next step for Mindful Mamas
Let’s Talk Retention | Episode 1 - Vaibhav Gupta, CEO, ChefKart
Welcome to the first episode of our new podcast series, ‘Let’s Talk Retention’, where we focus on the challenges of early-stage startups. Here we speak to founders of promising startups and get their perspectives on growth, and retention strategies.
Listen in as our guest, Vaibhav Gupta, Co-Founder and CEO of ChefKart, shares his entrepreneurial experience in creating ChefKart and how 'Retention' became one of their strongest growth levers.
About us
CleverTap – World's #1 Retention Cloud helps growth teams understand, segment & engage their users for increased retention, CLV & campaign ROI. The platform, trusted by 2000 customers, is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
To know more about CleverTap for Startups and get access to our exclusive community for startup founders, check out this page
Aurélie Genet On Inventive Mindsets and Focused Frameworks For Sustainable Retention
The best retention strategy is long-term and company-wide. This is the view of Aurélie Genet, a product marketing leader who has pioneered retention efforts and user acquisition strategies at companies like Flo Health, Skyscanner, and Trainline. In this episode, she talks with our host Peggy Anne Salz about her Growth Triangle—a simple framework for robust retention—and the importance of intellectual honesty. Aurélie encourages companies to be candid about their product, their competitors, and how they fit into the world and their industry. Most importantly, though, she reminds marketers that user empathy and context, not tricks and “get rich quick” schemes, are the foundations of a strong retention strategy.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Developing user empathy
03:44 - A case study in unconventional retention strategy
07:54 - How to find your leaky business buckets
10:17 - The growth triangle framework and intellectual honesty
14:22 - Understanding user context + what realtime data matters?
16:49 - Marketing and Product teams should optimize the next best actions
22:32 - Get in touch with your customers’ desires and fears
24:46 - Shaping the problem-solving retention mindset
27:50 - How marketers can get timing right
30:31 - Aurelie's chief source of inspiration
Retain Customers By Making Marketing Fun Again With OTB Digital’s Jarrett Thomas
Jarrett Thomas has generated over 5 million organic views on LinkedIn and closed $2 million deals on his couch. With his strategy, you can, too. Our host Peggy Anne Salz chats with Jarrett in this episode about the power of the personal brand and how envisioning digital differently skyrocketed Jarrett’s sales. Brands can no longer buy customer loyalty or connections. Instead, people want to buy from people. Therefore, Jarrett encourages marketers to step onto the sales floor to truly understand their customers and bring their whole selves to work. He and his team at OTB Digital, a creative agency that helps businesses with video content and creative marketing strategies, urge brands to incentivize personal branding and get curious about what differentiates them from competitors. Jarrett retains customers effortlessly with his daily LinkedIn posts and believes other brands can do the same—even on a limited budget. “LinkedIn is the biggest highway in the world,” Jarrett says. “And you get to put a billboard up every day.”
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Introducing Jarrett
01:59 - Make marketing fun again
03:29 - The power of a personal brand
07:01 - Are you ready to take the road less traveled?
11: 17 - Focus on the four Cs
14:14 - How to retain the community you just built?
16:17 - What hasn't Jarrett tried, and what is social selling?
19:58 - Change your mindset to change your sales
23:22 - Let your employees get bit by the LinkedIn bug
25:40 - Bring your whole self to work
27:10 - "More Than A Title"
Danielle Vona On Cooking Up Mouth-Watering Engagement Rates
Customer retention and engagement must be earned. Bloomin' Brands, the parent company of casual dining restaurants like Outback Steakhouse and Carrabba's Italian Grill builds their bloomin' base with a simple motto: "wherever you are, whenever you want it." This week, Peggy Anne Salz chats with Danielle Vona, Senior VP and CMO of Bloomin' Brands, on combining digital and physical assets to connect culture and business performance. In this episode, Danielle details limited edition NFTs, symbiotic influencer relationships, and the dining rewards program that keep Outback's customer retention hot and have resulted in 314 million impressions and 94 million dollars in earned media.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - Blooming with high energy and innovation at Bloomin' Brands
03:10 - OutBack's approach to social and the success of the Teammates Program
10:57 - Using NFT to connect culture and business performance
14:49 - Reimagining No Rules, Just Right and the Dine Rewards Program
19:46 - Keeping customer retention hot with real-time engagement
22:58 - "You have to earn space on someone's phone"
25:00 - Test, test, test, and lean into change.
Data-Driven Testing And User Psychology Are The Keys To Subscription Growth, Says Phiture’s Andy Carvell
Attracting subscribers to your mobile app is only one hurdle in growing your business. You have to keep them paying for that subscription, month after month, and year after year. What better person to offer advice on customer retention than Andy Carvell, Partner and Co-founder of growth consultancy Phiture, who developed one of the first mobile games early in his career? In this episode, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz speaks with Andy about his secrets for optimizing subscription revenue. He says it’s a mix of user psychology, plus data-driven testing – lots of it.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - From shooting games to shooting star consultancy
05:19 - Optimizing commitment: subscription apps’ next top model
08:59 - User research + data-driven testing
11:01 - The bigger the change, the better the results
12:40 - Playing the LTV long game
14:17 - Conversion rate optimizers: hold on to your trigger finger OR The trials and tribulations of subscription app marketing
17:06: Hunting for a highly valuable user
19:46 - Personalize everything
21:51 - Explaining PPR: Positive Pulse Ratio
22:59 - The power of a “Hey, it’s us again” email
26:39 - Free learning with Future Academy
28:28 - Andy’s #1 tip for optimizing mobile subscription revenue
Times Internet’s Vivek Girotra on Increasing FinTech App Retention and Meeting Engagement Goals
If you want your FinTech app to thrive, perfect your lifecycle marketing system. That’s what Times Internet’s VP of Growth Marketing, Vivek Girotra, recommends. In this episode recorded late last year, our host Peggy Anne Salz questions Vivek on best practices for FinTech apps to increase user retention and meet engagement goals. Vivek implores marketers to leverage market cycles, personalize communications, and get creative with metrics while he announces Abound – a neobank for Indian expats who live outside the subcontinent.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 Vivek’s approach to FinTech
06:17 Adjusting product based on market research
09:03 Fintech apps as underlying UA campaigns
12:33 The US loves super stores, but will it love a super app?
15:22 Leveraging cricket and the macrocycle
18:33 The five Ws
21:51 Reducing FinTech churn
23:20 How Times Internet increases “customer stickiness”
26:51 Moving customers down the funnel
29:23 Blending a metric smoothie
31:38 Marketers: stop being lazy
33:53 Invest in brand marketing at the right time
34:58 Announcing Abound
How Streaming Platform ZEE5 Global Goes Beyond A/B Testing To Achieve Stellar Results
How did ZEE5 build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a simple drag-and-drop. In this episode our host Peggy Anne Salz speaks with Vinay Iyengar, Vice President - Head of User Growth and B2C revenue at ZEE5 Global. He delves into what he calls “ABC testing” and reveals the real metrics marketers must track. He also takes on a world tour of local tastes and how simple tweaks can make ad creatives more appealing and effective.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00:00 - The latest and greatest at C5
02:45 - Pricing: To personalize or not personalize?
06:49 - LTV—The Mother of Metrics
10:20 - Cracking the code to measurement and perfect personalization
14:31 - Goodbye AB Testing. Hello ABC.
18:26 - 🎵 Automation and Segmentation sitting in a tree…amplifying engagement perfectly 🎵
19:59 - Effective communication methods based on global region
24:01 - Proof that content really is king
27:33 - The value of real-time analytics
29:26 - Your golden tickets to high customer retention
Listen Or Die: Ecommerce Giant Meesho On Why You Need To Hear What Your Customers Are Telling You In The App And Everywhere Else
Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In this episode, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of following a disruptive strategy that puts lower pricing ahead of convenient commerce, effective push notifications and how to deliver shopping experiences that are off the charts.
“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
00: 00 - Kirti Varun Avasarala: What differentiates a great business leader?
03:44 - Redefining the core shopping experience with live-streaming commerce
05:52 - To disrupt the market, you need to know your customer base
08:45 - Listen or Die: Meesho’s Company Motto
10:52 - Gamifying e-commerce
14:29 - Invisible tech and simple UX: a case study in knowing your target audience
17:53 - The sweet spot for push notifications
22:47 - Four orders in the first four months: identifying the habit formation point
27:15 - Product-led growth and evolving personalization
29:31 - Rapid-fire: selling to the masses and Kirti’s golden rule of retention
3 top tips from CMO Scott Dodson
What’s the biggest mistake people make about retention? How do you improve retention, and deliver the value your marketing promises? And in a busy and noisy world, how do you communicate your value succinctly?
In this brief “top tips” session with former CMO of Play Magnus Group Scott Dodson, we chat about “flat retention,” brand value, and the magic of activation.
Insights from a chess game CMO
Very few companies are founded by a world champion. Even fewer are founded by a grandmaster of chess. In this episode of CleverTap Engage we’re chatting with Scott Dodson, until very recently CMO at Play Magnus Group, a company founded by 5-time world chess champion and grandmaster since the age of 13 Magnus Carlsen.
The company is on a mission to define the future of chess, and it starts with deep user engagement in their app. We chat about how Dodson has used a well-considered influencer marketing strategy, segmentation and pre-segmentation strategy, and personalized recommendation to outgrow the competition.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Being the avengers
1:53 Queen’s Gambit: a huge organic push
5:31 Utilizing partnerships for growth
8:21 Influencer marketing
17:20 Pre-segmentation
20:06 NFT trophies
22:17 Being a growth-focused CMO
26:03 Insanely successful strategies
3 top tips from Liftoff's Chief Marketing Officer, Dennis Mink
How do you capture attention immediately? What’s the hardest thing about mobile marketing? And what is the golden rule of customer and user engagement?
In this brief chat with Liftoff CMO Dennis Mink, we discover his top tips for marketing success, based on 15 years of marketing experience seeing many changes in the adtech space.
3 top tips from Bayer’s Chief Marketing & Digital Officer, Patricia Corsi
We ask Bayer’s chief marketing officer and chief digital officer Patricia Corsi to answer 3 questions in 5 minutes or less:
- You have an amazing career arc. What would you tell your younger self?
- What is the most valuable career lesson you ever learned?
- What do brand marketers need to know about performance marketing, and performance marketers need to know about brand?
Here are her — somewhat surprising — answers!
Customer & user retention
How can you make your customer the hero? And what are the benefits?
In this CleverTap Engage we chat with the chief marketing officer of Liftoff. In a busy and volatile adtech ecosystem with almost zero ability for customer lock-in, he found a way to triple client retention.
How?
By creating the Mobile Heroes program that has delivered massive value for his customer first, and his own company second.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Making your customer your hero
5:30 The value of elevating your customers or users
9:50 Where to start
11:50 B2B and mobile
14:30 Building communities
18:00 Going further
22:04 It starts with you
23:50 From psychology to marketing
3 top marketing tips from iHeartMedia Media CEO Conal Byrne
We ask the CEO of iHeartMedia 3 key questions:
- What is the #1 motivation for podcast listeners?
- What is the best marketing advice you ever got?
- What is the best marketing advice you were ever forced to deliver?
Here are his answers, in 5 minutes or less.
Mixed-channel commerce, customer retention, and the golden rule of engagement
We chat with the CMO of Africa’s biggest single-brand retailer about digital transformation, mixed-channel commerce, customer retention, and -- yes, we went there -- the metaverse. We also ask PEP CMO Beyers van der Merwe what is most important for a brand to convey, and his most important tool for improving customer retention.
Bayer CMO Patricia Corsi on engaging and retaining users
Could being uncomfortable be the key to acquiring, engaging, and retaining new users? In this episode we chat with Bayer CMO and Chief Digital Officer Patricia Corsi on comfort zones, stepping out of them, and making a significant impact with your marketing.
That includes engagement and retention.
Corsi, who does at least one thing every week to make herself uncomfortable, talks about how she’s used comfort zone escape routes to drastically change marketing for Bayer’s 100s of brands and businesses. She also chats with hosts John Koetsier and Peggy Anne Salz about personalization, the metaverse, motivating customers, and applying creativity to even the most traditional verticals.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 One job
2:02 Comfort zones
4:45 Trying new things (for brands)
8:18 Challenges in the health sector
13:06 Individualization
16:01 Rewriting rules at TikTok
21:53 One moment that changed everything
23:08 Number 2 in peace - more brand courage
24:59 Activating brand loyalty and retention
30:34 Brands and the metaverse
32:58 Golden rule of retention
Podcasts, marketing, metaverse
500 million monthly downloads is not small. And that’s just the beginning of Conal Byrne’s ambitions. He’s the CEO of iHeartMedia’s Digital Audio Group, and he’s pretty sure that marketers are underestimating what audio can accomplish.
And the metaverse, too.
In this episode of CleverTap Engage hosts John Koetsier and Peggy Anne Salz chat with Byrne about growth, engagement, and partnerships. We also discuss scaling and the very best marketing advice he ever received.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Audience targeting
2:30 Growth when you’re already huge
5:37 World-building for audiences and customers
8:43 Moving to the metaverse via Roblox
13:22 NFTs for content, community, and collectibles
20:41 Most brands are on mute
24:35 Segmentation, customization, personalization
29:23 Golden rule of retention
Top 3 tips from Thomas Zimmerman, CMO of Europe’s largest ride-sharing company
3 tips from the CMO of Free Now on …
- Designing mobile experiences for maximum impact
- What growth marketers most need to change today
- The golden rule of engagement
Thomas Zimmerman, CMO of Europe’s largest ride-sharing company, tells co-hosts John Koetsier and Peggy Anne Salz his top 3 tips for mobile success.
And (bonus!) he also discusses the most rewarding marketing initiative he’s ever done PLUS the funniest SNAFU he’s ever seen in marketing: talking to Google about mobile.
Europe’s top ride-sharing app
How do you invent the future of mobility in the heart of Europe, when Uber and Lyft are at the top of everyone’s minds? A good start is bringing iconic brands like BMW and Mercedes together to create a ride-sharing experience that is exactly what Europeans want.
In this episode of CleverTap Engage we chat with Thomas Zimmerman, the CMO of FREE NOW, one of the top ride-sharing companies on the planet with over 56 million customers in 170 cities. We chat about generating traction, building volume, and differentiating from competitors. We also get insight into how Free Now segments customers, engages users, and personalizes offers.
Plus, of course, we learn how leading marketing at a gaming company has prepared Zimmerman for being the CMO of a massive ride-sharing company.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Something old and something new
2:30 BMW, Mercedes, and a startup
6:01 Differentiating from competitors
8:30 Has performance marketing peaked?
11:40 New channels
13:30 Segmentation: easier than gaming?
15:20 Metrics for engaged users
16:40 Personalizing user experiences
22:15 From games to ride-sharing
How G.R.E.A.T. products drive engagement and retention
Is your product great? Maybe, but is is also G.R.E.A.T.?
In this CleverTap Engage we chat with Jessy Hanley, VP of Marketing at Intuit, about how truly great products drive massive user engagement and high retention. The key: a product lifecycle that moves through 5 stages: Greet, Ramp, Evolve, Amplify, and Treasure.
We also chat about the dangers of averages … heart metrics and head metrics … and the “happy path” for customers.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Is your product great?
3:01 From top of funnel to retention
7:49 Segmentation
13:07 Messaging that doesn’t suck
15:50 GREAT products
19:30 The customer happy path
23:11 Emotion and engagement
31:16 Cost of acquisition vs retention
37:38 Magnetic user experiences
Top 3 mobile user retention tips from Ibotta CMO Rich Donahue
How do you maximize impact, sustain growth, and boost user engagement? This is 5 minutes with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases.
We ask Donahue:
- How do you design mobile experiences for maximum impact?
- What do growth marketers most need to change today?
- What is your Golden Rule of (user) Engagement?
And, of course, we have some fun and ask Donahue about the changes he made during Covid lockdown, the most rewarding marketing initiative he’s ever created, and the funniest SNAFU in digital marketing he’s ever seen …
What 2.5 billion purchases reveal about customer loyalty
What can 40 million customers and 2.5 billion annual purchases teach us about customer loyalty in the age of mobile? In this episode of CleverTap Engage, we chat with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases.
And, of course, helps retailers and brands build more loyalty with their customers.
Donahue shares insights on:
- E-commerce post Covid
- Apple’s ATT and iOS 15
- Rewards-as-a-Service for customer loyalty
- Top signs of high-intent customers
- Location-based deals
- Segmentation by customer mindset and customer moments
- Brand vs performance
- What will never change about marketing
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Customer buying behavior
2:30 Cash back for shopping data
5:30 Retail and emerging from Covid
8:30 Apple’s ATT and iOS marketing
10:30 First-party data
13:01 Rewards as a service
16:20 Signals of high-intent purchasers
18:01 Location-based marketing
20:45 Segmentation: shopper mindsets and moments
25:05 Performance vs brand marketing
Top 3 retention marketing tips from IncredibleBank CMO Leslie Osman
We ask IncredibleBank CMO Leslie Osman three key questions:
- What do most marketers forget about personalization?
- How do you re-engage customers without annoying them?
- What is your golden rule of customer engagement?
And then, just for fun, we ask for the best advice she did NOT take, the career move she wishes she had made, and the funniest marketing mistake she ever saw.
Real-time loyalty rewards
What does rewarding loyalty in real time do for customer retention? According to IncredibleBank CMO Leslie Osman, it treats your customers the way Google, Netflix, and our instant satisfaction digital world has trained them to expect.
And that increases retention.
In this episode we learn how real-time rewards improve results in ultra-competitive sectors. We chat about old-school customer service and new-school digital impact. And we discuss which communications customers (and app users) want to get and why … as well as how AI is helping marketers personalize and customize those communications.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Rewarding loyalty in real time
2:20 New school vs old school customer experience
6:10 Competitors you might not think of
7:35 The basics of rewarding loyalty
9:15 Immediate gratification … for fintech?
12:30 Data-driven customer communication channels
15:30 Sending messages customers want to receive
16:50 Customize messages to customers
18:01 Using AI for customer engagement
22:10 Customer loyalty in the digital age
Retention at center of growth engine
Brian Balfour is the CEO of Reforge and the former VP of Growth at Hubspot. He knows growth marketing and retention marketing. So when he says retention is at the center of the growth engine, people sit up and listen.
In this episode of CleverTap Engage, Brian talks about retention, benchmarks, measurement, some of the best examples of retention he’s ever seen, and whether you can engineer in retention or not. One thing he’s found? Category leaders always have the highest retention. And, when you drill down, retention is at the center of the growth engine. It improves both acquisition and monetization, drives LTV, increases what you can afford to spend on CAC, and demonstrates long-term health and strength in an app business.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Are benchmarks bogus?
2:25 Category leaders have the highest retention
5:30 Know who you’re targeting AND who you’re not
7:20 Frustrations with benchmarks
16:10 Measuring LTV
19:05 Retention is an output
25:10 Can you engineer in retention?
29:50 Strategies for mobile growth
34:00 What do marketers understand least about retention
37:55 ‘I WAS STUPID’
42:52 Defining and keeping your ‘marginal audience’
47:51 Where does retention fit in the org chart?
Boosting cross-channel commerce
How do you boost sales, boost engagement, boost retention, and rebrand … all during a global pandemic?
For the CMO of Africa’s biggest single-brand retailer, it’s all about moving where your customers demand. And they move quickly, especially when shutdowns interfere with in-person shopping. Mixing channels, enhancing mobile booking and sales, and being available in channels like WhatsApp make the difference.
PEP sells 760 million items a year in 300 million transactions: not an easy business to turn on a dime. In this episode we chat about how PEP segments customers in 12 countries speaking 11 languages, engages with all of the via local initiatives, boosts loyalty, and uses mobile to enhance the customer experience both for in-store and at-home shoppers.
We also chat about loyalty, global supply chain issues, rebranding, and … of course … the hot topic of the day: metaverse.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Deeper customer engagement
1:34 Marketing during a global pandemic
6:31 Channels that matter, including WhatsApp
10:47 Metaverse and marketing
12:16 Is loyalty dead?
14:22 Earning loyalty and segmenting customers
20:59 Rebranding during Covid
iOS-subscriptions
iOS 14 and 15 are huge course corrections on how Apple is building its mobile operating systems. The former head of Google’s iOS app explains what’s changed, why, and how it impacts which apps can be successful in this edition of CleverTap Engage.
His name is Nick Hobbs. After Google, he built a subscription news service which was acquired by Twitter, where he currently works in product. The key, Hobbs says, is that Apple has redesigned iOS to privilege ongoing user/customer relationships. In other words: subscription apps. The difference is between apps that are focused on aggregating and selling attention versus those that are focused on delivering value.
App developers, publishers, and marketers who pick up on the differences will be those who are mostly likely to win in this new era.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Introduction
2:00 A fundamental change
4:37 Subscription apps: news
5:55 Creating great digital products
8:03 Creating radically superior services
10:17 Subscriptions versus eyeballs
12:12 Retention first?
13:45 Subscriptions and Gen Z
18:14 Understanding user needs
22:33 Sharp decision points for subscription apps
28:33 Retention for subscription apps
How to become an iconic brand, with TOMS CMO Ian Stewart
How do you build an iconic brand?
Chief marketing officer Ian Stewart has led marketing at MTV, Coke, and Converse before taking the reins at the iconic shoe company TOMS. He’s created lasting brand value wherever he’s gone. In this 5 minutes with Engagement Experts, we chat with him about surfing, Asia, the biggest turning point in his career, and how to build iconic brands.
The secret?
If you want to be iconic, you have to celebrate the icon. And in fact there’s a growth strategy for iconic brands that is exactly the opposite of what most marketers think it should be. Check out this quick hit with Ian Stewart for a mini-MBA in marketing!
Purpose, influencers, retention at TOMS
TOMS makes shoes. They also make a difference, changing 100 million lives by donating ⅓ of profits to good causes. In this episode of CleverTap Engage we chat with Ian Stewart, the CMO and chief digital officer of TOMs.
He’s led marketing teams at MTV, Coke, UGG, and Converse, and is an avid surfer. But he’s also an expert retention marketer, brand strategist, funnel designer, and influencer marketing expert.
In this episode, we chat about selling via purpose, using influencer marketing in a totally new way, running different funnels for different customer segments, reinventing a brand, and boosting retention in tough times.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Reinventing a brand
1:48 Brand transformation
4:20 Changing a model
6:10 Balancing purpose and profit
8:37 CMO and CDO: chief digital officer
13:18 Surviving a pandemic, supply chain, and more
17:52 Influencer marketing, redefined
21:41 Customer retention and 2 funnels
25:33 Segmenting customers at TOMS
27:41 Marketing partnerships that work
Magic in marketing: your biggest source of competitive advantage
What does Tesla’s “dog mode” say about the company? What about DoubleTree’s cookie on the bed.
In this episode of CleverTap Engage, we meet the master of the dark arts of marketing, Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
It turns out that while we need science and data and testing in modern marketing, we also need magic. And the trick is to foster the magic while still learning from the science. Rory discusses customer journeys, direct marketing, behavioral science, fear of rejection, and why marketing shouldn’t attempt to imitate the physical sciences in its degree of certainty.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 The dark arts of marketing
1:38 Customer journey and retention
4:35 Direct marketing
7:15 Behavioral science
11:16 A/B testing
16:16 The killer feature
18:20 Brand delight attributes: dog mode
24:37 Competitive advantage
28:26 Marketing in a pandemic
30:12 Doing favors for brands
35:07 Loyalty and retention
38:03 Marketing is a way of looking at the world
42:57 The danger of quantification
46:08 The $900 vacuum
47:32 Bees and data
52:02 The value of discovery
10 Golden Rules of Customer Engagement
What if we had 10 of the best marketers on the planet each provide their best tip for customer engagement? Top executives from brands like IBM, Mastercard, N26, Clorox, Verizon, Acorns, Rovio, and HelloFresh? Well, that’s exactly what we did.
The result: the 10 golden rules of customer engagement.
Rovio COO Kieran O’Leary talks about understanding user motivations. HelloFresh chief brand officer Emma Baines talks about showing up, consistently, day after day. IBM global head of Watson Advertising and The Weather Channel Sheri Bachstein talks about maximizing value for subscription apps. And Mastercard CMO Raja Rajamannar shares how much bigger a brand is than just a logo.
Here is the best of CleverTap Engage from 2021: enjoy!
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
1:09 Sheri Bachstein, The Weather Company, an IBM Business
2:27 Raja Rajamannar, Mastercard
6:10 Katherine Melchior Ray - formerly Babbel, Shiseido
8:59 Patrick Stal, N26
10:41 Vivian Chang, Clorox DTC
12:48 Pearl Servat, Visible
14:43 James Moorhead, Acorns
16:52 Kieran OLeary, Rovio
19:28 Ashley Fauset, Maple Media
22:06 Emma Baines, HelloFresh
Segmentation & subscriptions for 200 apps & hundreds of millions of users at Maple Media
How do you drive more subscriptions in your mobile app? Segmentation is one answer, and you can learn a lot about both segmentation and subscriptions when you manage over 200 apps with hundreds of millions of users.
In this episode of CleverTap Engage, we chat with the VP of Marketing for Maple Media, Ashley Fauset. She manages marketing for literally hundreds of apps, is already building off-App-Store payment processing in view of the Epic Games-Apple lawsuit result, and is running lifecycle marketing for high-value app users in probably 10 different verticals.
Her secret?
Experimentation. Action. Quick learnings. And aligning product, marketing, and messaging to drive engagement, retention, and ultimately … revenue.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clev...
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapof...
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 200 apps
2:07 What is Maple Media?
4:15 Aligning product and marketing
7:47 iOS 14.5, iOS 15, and IDFA
11:04 Value of user data
13:24 High-value users
14:55 Subscriptions & price elasticity
19:04 Segmentation & personas
23:15 Taking in-app payments in-house
24:26 App bundles
26:15 Biggest learnings
28:58 Golden rule of engagement
5 minutes with Ashley Fauset, VP Marketing at Maple Media
Maple Media has over 200 apps with hundreds of millions of users in dozens of verticals. Somehow, VP of marketing Ashley Fauset manages to not only keep them all straight but keep them all growing.
Hosts John Koetsier and Peggy Anne Salz interviewed Ashley in-depth in a previous episode, but here's a little bit more personal and quick glimpse into what makes her tick, what drives engagement, her top tip for being successful in mobile marketing, and some of the most challenging as well as most rewarding chapters in her career.
Plus, of course, Ashley's top tip for boosting mobile user retention.
Enjoy!
5 minutes with Emma Baines, chief brand officer of HelloFresh
"5 minutes with" is a quick peek into the lives of marketing leaders. We ask a few more personal questions than in our full-length CleverTap Engage episodes. In this chat with the chief brand officer of HelloFresh, hosts John Koetsier and Peggy Anne Salz ask her about creative, growth, business impact, engagement, and retention.
Topics we cover:
- What was the most impactful creative you ever experienced in an ad?
- What was the most difficult part of HelloFresh almost doubling in size in a year?
- How do you know when you have the creative just right?
- What is the hard-core bottom-line business impact of amazing creative?
- What is the best mobile app experience you remember?
- What is your top tip for boosting mobile user retention?
HelloFresh: 84% growth via creative, segmentation, customer journey
How do you grow 84% in a year and deliver 600 million meals globally? A lot has to go right, but you certainly have to have your branding and segmentation in order … and a good understanding of your customer journey.
HelloFresh’s Global Director of Creative Services Emma Baines joins us for a chat through a pandemic year: mind-blowing growth, a creative refresh that was both desperately needed and -- thanks to COVID -- unfortunately timed, and creative that ties together the customer journey from ad to subscription to payment to delivery to consumption.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
5 minutes with Kieran O'Leary, COO of Rovio
We just had the incredible Kieran O'Leary, COO of Rovio on for a full episode of CleverTap Engage. "5 minutes with" is a quick peak into the lives of marketing leaders via a few more personal questions.
What we ask:
When your parents ask what you do, what do you say?
Favorite work moment of all time?
What’s the best example of mobile user engagement you have personally experienced?
Ever imagined you’d be where you are right now?
What is the most important thing a C-level exec can do to help their company grow?
What do you want people to feel when they close a Rovio game?
Your name for those who are in your app: users, customers, players, or people?
What is your top tip for marketers who want to boost customer retention?
5 minutes with James Morehead, CMO of Acorns
We recently had James Morehead on for a full episode of CleverTap Engage. "5 minutes with" is a quick peak into the lives of marketing leaders via a few more personal questions.
What we ask:
When your grandparents ask what you do, what do you say?
Favorite work moment of all time?
What’s the best recent example of customer engagement you personally experienced?
Is any CMO ever really, truly, completely satisfied with their logo?
What is the most important thing a CMO can do?
How do you want customers to feel when they close the Acorns app?
How often do you want people to open the Acorns app?
What is your top tip for marketers who want to boost customer retention?
Rovio CTO Kieran O'Leary on engagement, retention, and winning for over a decade
How do you win in mobile for over a decade? How do you keep on churning out apps and games that succeed, year after year, and keep players engaged and retained for over a decade?
No-one knows how better than Rovio.
Rovio was founded in 2003: an eternity ago by mobile standards. Its iconic Angry Birds app was launched in 2009, hit over two billion downloads by 2014 and spawned multiple movies plus app spinoffs. Angry Birds 2, launched in 2015, has over 100,000 players who have been playing the game for more than six years.
In this episode of CleverTap Engage, we chat with Rovio chief operating officer Kieran O'Leary. He’s been the director of growth, VP of marketing, left marketing at Outfit7 and Gameloft, and kicked off his career at Ubisoft and IBM. He shares his insights on mobile engagement, mobile retention, the interplay between engagement and retention, and how Rovio has been incredibly successful at getting and keeping players.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Winning in mobile
1:44 Irish or French?
2:26 How to stay on top
3:59 Acquisition versus retention
5:45 Good engagement vs bad
8:46 When do you cut your losses?
10:33 Why Rovio bought Ruby Games
12:28 Key ingredient for mobile success
13:46 What can brands learn from game publishers?
Gamification and personalization: how Acorns achieves 99% retention
Can you imagine mobile user retention of 99%? For most mobile marketers and developers, that’s fantasy land. Most who are struggling to boost engagement and retention have 10-20% user retention after a month, if they’re lucky.
While it’s true fintech is a unique space, Acorns CMO James Moorhead reveals how he uses segmentation, gamification, and a sophisticated messaging and CRM strategy to fully engage every user and achieve almost unheard-of user retention numbers.
We also discuss:
The biggest hurdle with getting users to engage
How to give users tiny hits of dopamine to boost retention
The best way to manage pricing
How segmentation impacts product: your in-app experience
The leaky bucket
Treating individuals individually
The importance of real-time feedback
Granular customer journey mapping
And more ...
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clevertap
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapofficial
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Identifying customer pain points
1:47 James Morehead, CMO of Acorns
4:30 Growth of fintech
5:58 Engagement & loyalty
8:43 Gamification
11:06 Personalization & dopamine hits
13:01 Pricing & transparency
14:25 Segmentation
16:32 Mobile user retention
18:52 Mobile CRM and personalization
21:09 Metrics of growth
23:20 Customer journey mapping
24:53 Be our next guest
Verizon’s Visible: differentiation, Kevin Bacon, & customer engagement
Ever felt six degrees from success? Visible Head of Brand Marketing Pearl Servat walks us through fixing customer engagement, winning with influencer marketing, and building engagement and retention through segmentation.
And hiring Kevin Bacon, of course.
Visible is a new kind of telecom, owned by Verizon, with a customer-centric brand and marketing. Getting and keeping mobile users is core to their strategy, along with an unconventional way of connecting with and retaining customers.
Servat talks about her long history in Hollywood, and:
- Trend-spotting
- Making influencer marketing work
- Differentiating in undifferentiated verticals
- Fostering loyalty and retention
- Building community
- Making customers your fans
- Engaging customers in a movement
- Being a role model as a woman and a tech executive
In this episode of CleverTap Engage, John Koetsier and Peggy Anne Salz get Visible’s top tips for winning, growing, and keeping your customers in tough, challenging markets.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clev...
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapof...
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Breaking through the noise
2:52 Entertainment to tech
6:42 Hiring Kevin Bacon
8:24 CMO advice: brand marketing partnerships
11:00 Measuring influencer marketing
14:39 Community-centric marketing
19:01 Fostering customer loyalty and retention
23:23 Social media marketing via IRL events
27:48 Differentiation and segmentation
29:25 Women leading in tech
Winning direct-to-consumer with Clorox VP of Growth Vivian Chang
How do you win in direct-to-consumer? Clorox VP of Growth Vivian Chang is taking the consumer giant’s 50+ brands straight to the people with data science, predictive modeling, and deep data-driven insights.
That means moving from general demographics to more precise psychographics to build subscriptions, work hand-in-hand with existing retail channels, and give millennial consumers the ultimate in convenience.
And that requires building a holistic data pool across the CPG enterprise level and connecting all the dots from mobile and CRM and retail.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
Our Socials
LinkedIn: https://www.linkedin.com/company/clev...
Twitter: https://twitter.com/CleverTap
Instagram: https://www.instagram.com/clevertapof...
Facebook:https://www.facebook.com/clevertap
CHAPTER TIMESTAMPS
0:00 Intro
4:26 CPG to DTC
7:02 Data synergies across the enterprise
9:04 Demographics to psychographics
12:51 Anatomy of an engaged customer
15:04 Personalization
17:26 Surround sound marketing
19:15 Retention & engagement
20:18 Marketing team structure
23:13 The future of marketing data
25:42 Solving channel conflict
27:46 Advice for CMOs
Magical brands and stellar customer experiences with Patrick Stal, VP of Global Marketing at N2, a fast-growing fintech startup
Patrick Stal, VP of Global Marketing at N26, a fast-growing mobile bank with 8 million customers across 25 countries, shares valuable lessons to create “stellar customer experience,” encourage loyalty and build brands to last.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
0:00 Intro
1:25 Fintech app explosion
2:54 - Surviving the surge
4:36 Needs-based segmentation
5:35 Democratizing customer ownership
7:31 Is loyalty dead?
8:32 The switching challenge
11:37 Magical brand experiences
13:05 No brand without performance
15:25 Digital gets physical
16:25 Customers crave optimism
Vision, velocity values: CMO Katherine Ray from Babble, Gucci, Nike, Louis Vuitton on leading marketing in 2021
Katherine Melchior Ray, former CMO of Babbel, is a marketing expert with an interesting take on leading in turbulent times. Katherine’s motto is, “Never waste a crisis.” In this episode, learn how she looks at disruption, what her “Three Vs for CMOs” are, and how she applied all of this by making subscriptions free for students during the pandemic.
Ray, who's writing a book on marketing, has led marketing teams for top brands like Babbel, Shiseido, Hyatt, Tommy Hilfiger, Gucci, Louis Vuitton, and Nike.
It may not be 2020 anymore, but the world is still very much in crisis mode. Some countries are reopening thanks to high rates of vaccination. Other countries are still in the grips of the battle with COVID-19. Put it all together, and we see a fairly chaotic world in constant change. That’s hard — and the impacts of COVID are horrific — but it’s also a time when consumers are changing habits, switching loyalties, and swapping brands.
The result is an opportunity for change in spite of the difficult circumstances.
Video: https://www.youtube.com/watch?v=nYmKaO9WMkg
Blog post: https://clevertap.com/blog/clevertap-engage-babbel-shiseido-cmo/