The Assorted Digital Ramblings Podcast

By ClickThrough Marketing

There's always something to ramble about in marketing. Join Chris and Olivia as they detail life at a digital marketing agency, find expert opinions on both the latest news and historic happenings and much more. Brought to you by ClickThrough Marketing.

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#19 - The Big Talking Points from 2023 - AI, Political Instability and a Cost of Living Crisis and their Impact on Marketing

The Assorted Digital Ramblings PodcastDec 18, 2023

00:00

01:04:51

#19 - The Big Talking Points from 2023 - AI, Political Instability and a Cost of Living Crisis and their Impact on Marketing

2023 has been another tough year for marketing. The rise of AI, political instability across the globe and of course in the UK and the cost of living crisis have all had major impacts on our industry. Join Chris and Liv as they walk through the big talking points from the past annum and as we say goodbye to Olivia as she moved on to pastures new.

This podcast is brought to you by ClickThrough Marketing, a Digital Performance Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.

Thanks for listening!

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Podcast produced by Regan Foy.

Podcast edited by Tom Parkes.

All content is correct at the time of recording.

Dec 18, 202301:04:51

#18 - Thready or Not - The Arrival of Threads and the Ever Changing Social Media Landscape as Twitter becomes X

Threads has arrived and Twitter's changing - Social Media as we know it is evolving right in front of our eyes. What can we expect for the future of Elon's platform, and how can Threads catch up? What does it mean for marketers? Learn more in the latest episode of The Assorted Digital Ramblings podcast.

Thanks for listening!

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TIMESTAMPS:

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00:00 - Introduction

05:35 - What is Threads?

09:30 - Why was Threads launched?

11:00 - Is Threads a finished product?

12:30 - Why launch an unfinished product?

14:00 - What's wrong with Twitter?

20:00 - What's missing from Threads?

23:30 - Why was Threads so popular at launch?

27:15 - What are the similarities between Twitter and Threads?

29:00 - The Twitter Blue problem

36:00 - Why are users migrating away from Twitter?

38:00 - Will Threads need to relaunch as hype drops?

40:00 - Threads and its impact on marketing

47:00 - The evolution of Social Media

51:00 - Fragmenting communities across platforms

55:00 - What should businesses do on Social Media in the current landscape?

58:00 - The impending arrival of 'X', Elon's "Everything App".

1:08:00 - Where will Social Media be in the next five years?

1:12:00 - Wrapping up and outro

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Podcast edited by Tom Parkes. All content is correct at the time of recording.

Aug 02, 202301:17:33

#17 - No Control - We Let ChatGPT Guide our Podcast on Marketing

The Assorted Digital Ramblings podcast becomes artificially intelligent as Chris and Olivia find themselves talking through no specific subject as ChatGPT guides the podcast this month.

The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.

Thanks for listening!

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TIMESTAMPS

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00:00 – Introduction

06:25 – Developments in AI

09:20 – Latest trends and best practices in Social Media

12:00 – Organic Social Media

14:40 – Influencer marketing

21:35 – Video Marketing

27:00 – AI Powered Marketing Tools

31:30 – Voice Powered Search

34:00 – Augmented Reality

39:00 – Data Analytics

43:00 – A/B Testing

44:30 – Data Privacy

47:00 – Branding and Storytelling

52:30 – Marketing and Ethics

59:30 – Social Media Ethics

1:02:00 – ChatGPT’s Random Questions

1:04:00 - Outro

Feb 28, 202301:05:59

#16 - Does This Help? - Google's Helpful Content Update, ChatGPT and the Impending Battle

Content warning: There is discussion about needles and blood early into the episode - skip to 7:10 to miss this.

The Assorted Digital Ramblings podcast returns for 2023, as Chris and Olivia welcome Beth to discuss all things Helpful Content Update and ChatGPT. Find answers to what Google's Helpful Content Update is, discussion on websites using AI tools for content, uses for ChatGPT and much more.

Thanks for listening!

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TIMESTAMPS

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00:00 - Introduction

07:10 - What is the Helpful Content Update?

08:20 - The difference between the August and December rollouts

09:20 - What should you look for after an algorithm update?

12:30 - Google's stance on AI written content

14:40 - Writing towards the Helpful Content Update

18:30 - Collaboration and integration between Content and SEO

21:10 - Can you tell who has written content?

23:00 - The impact of poor content

23:30 - What should you do if your content is poor?

27:00 - The update's machine learning approach

30:00 - Writing for niche clients and honing research skills

35:00 - Using ChatGPT for research and ideation

37:00 - The future of Content and SEO

43:00 - Other uses for ChatGPT

44:40 - Research into Anti-AI machine learning

48:00 - Making the most of EAT

50:00 - Outro

Jan 31, 202356:52

#15 - 2022 Year in Review - Marketing During War, Recession and Winter World Cups

The latest episode of The Assorted Digital Ramblings Podcast sees Chris and Olivia take a look back at 2022 and how it has had an impact on the marketing industry. They explore the Winter World Cup, Elon Musk, strikes, the cost of living, Queen Elizabeth's death and much more.

Thanks for listening!

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TIMESTAMPS

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00:00 - Introduction

03:00 - The Winter World Cup

04:20 - Does team performance have an impact on spend?

07:00 - Peak and Black Friday

08:30 - Was Black Friday a success?

14:00 - Noticing impacts ahead of peak

15:00 - Striking in the UK and impact on marketing

21:00 - Elon Musk's purchase of Twitter

22:00 - Businesses pulling back on advertising

26:00 - Will Twitter become less prominent for paid social?

28:20 - The Cost of Living Crisis

29:20 - Impact of the Cost of Living on marketing

33:00 - Cost of Living has brought automation to the fore

36:00 - Looking on the bright side

38:25 - UK Government instability and economic impact

40:00 - The Death of Queen Elizabeth and the reactive marketing response

43:00 - UK heatwave and the Lionesses roaring to success

49:00 - The invasion of and war in Ukraine

50:00 - Consuming war via Social Media and shorts

54:00 - The rise of AI services on the Internet

55:00 - How useful is AI and is it the future?

57:00 - The growth of short video

1:00:22 - Reflecting on a year of The Assorted Digital Ramblings

1:02:40 - Marketing predictions and general predictions for 2023

1:06:20 - Favourite Christmas songs

1:07:30 - Outro

Dec 22, 202201:08:13

#14 - Marketing in Motion - Peak Periods and Major Sporting Events Influencing Marketing

The latest episode of The Assorted Digital Ramblings Podcast is here! Olivia returns to host alongside Chris as Alex is welcomed to the podcast to talk about peak and major sporting events as we gear up towards the World Cup.

The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.

Thanks for listening!

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Timestamps

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00:00 - Introduction

4:20 - Introducing our guest

7:40 - Is football coming home?

10:00 - Variables affecting peak this year

13:50 - How should people have prepared for peak?

16:00 - Advice on planning for peak

17:30 - Optimistic or pessimistic for Black Friday?

22:00 - Has Black Friday lost its edge?

29:00 - Could peak be utilised better by non e-Commerce businesses?

30:40 - Is there such thing as too much during Black Friday?

37:20 - Is peak enjoyable?

39:00 - Ideal clients during Black Friday

41:00 - How much peak has changed over the years

45:00 - A major sporting event during peak

47:20 - How do other sporting events compare?

49:20 - England vs USA and the impact

52:00 - Black Friday Strategies eBook

53:00 - Adaptable marketing collateral and marketing during controversy

54:00 - Taking a stance and Brewdog

58:00 - Do brands need to share their opinion?

1:00:00 - Marketing in football terms

1:03:00 - Which footballer would you be?

1:05:00 - Favourite football chants

1:09:00 - World Cup winner predictions

1:11:00 - Outro

Nov 17, 202201:12:17

#13 - Behave Yourself! - Behavioural Science, Influencing Buyers and More

The latest episode of The Assorted Digital Ramblings Podcast sees Stef return as a host, but this time alongside Chris as Olivia suns herself in Croatia. They welcome Sarah back to the podcast to talk all things behavioural science in marketing.

Thanks for listening!

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Timestamps

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0:00 - Introduction

2:20 - What is behavioural science?

5:30 - Do marketers forget they are consumers?

7:00 - Adjusting behaviours in different climates

10:00 - Can behaviour change in the long-term?

13:00 - Data vs. People

14:40 - Adjusting strategies based on consumer psychology

19:00 - Segmenting and creating personas

25:00 - Do personas differ across channels?

28:00 - Applying behavioural science across different channels

30:00 - Pairing data and personas

32:00 - Can it be applied in B2B marketing?

34:00 - Theorising the behaviour of those who work in marketing

38:00 - Reflecting on personal behaviour

41:00 - Outro and discussion

Oct 27, 202247:47

#12 - Pod on Pods – Why Podcasts Should Be a Part of Your Marketing Strategy

It's podception! The latest episode of The Assorted Digital Ramblings Podcast sees Chris return as host, as he and Olivia delve into the world of Podcasts and their overlap with marketing with our podcast producer Regan.

Thanks for listening!

Sep 26, 202201:09:22

#11 – Purse Strings – Why A Marketing Agency is Cost Effective in a Recession

The latest episode of The Assorted Digital Ramblings Podcast sees a small change, as host Chris heads to the guest hot seat and Stef steps in to host alongside Olivia to talk all things recession marketing. There's talk about learning from 2008, how to prepare for the inevitable and the feelings of consumers during a recession, as well as much more.

Thanks for listening!

Aug 10, 202259:46

#10 – Proud – Pride Month Marketing, Rainbow Washing and Inclusivity

Hosts Chris and Olivia are joined by special guest Jordan in the latest episode of The Assorted Digital Ramblings Podcast to talk all things Pride Month marketing. There's talk about why Pride content matters, rainbow washing, inclusivity in campaigns, and much more.
Timestamps:

[0:00] - Introduction
[5:45] - Introducing our guest
[10:20] - What is Pride Month?
[11:10] - What is Pride for business and rainbow washing
[14:30] - How can brands have a positive impact during Pride?
[16:10] - Top tips for communicating allyship and accountability
[18:30] - Having a clear reason for Pride content
[21:00] - Avoiding being overzealous and "hijacking" pride
[25:00] - Why Pride has seemingly grown exponentially
[30:00] - Companies who get it right during Pride
[34:00] - Is a token effort better than no effort at all?
[35:40] - Should companies be self-critical in preparing for Pride?
[41:35] - Making sure marketing is inclusive
[44:00] - Representation vs. Tokenism
[45:00] - How can brands ensure they are inclusive?
[46:40] - LGBTQ+ representation in media
[50:50] - How can employers better support LGBTQ+ employees?
[55:00] - Random question(s) of the month
[1:01:00] - Outro

The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!

Jun 28, 202201:01:43

#9 - The Culture Club - HR, Staff Culture and Nurturing People

Hosts Chris and Olivia are joined by special guest Debbie in the latest episode of The Assorted Digital Ramblings Podcast to discuss all things Human Resources and Operations. Expect talk on mental health, hybrid working, part-time contracts and "happiness highs", as well as much more.

Timestamps:

[0:00] - Introduction
[3:00] - Introducing our guest
[10:50] - Best Companies awards
[12:00] - An introduction to HR
[17:30] - Developing a thick skin
[19:00] - Past experiences and getting into HR & Operations
[24:00] - Handling the pressures of HR
[26:40] - Having an impact on employees
[29:30] - Adapting to an evolving culture
[31:30] - Operating during COVID-19
[34:30] - Creating company culture in a hybrid world
[37:00] - Hybrid-working and bringing culture to life
[46:00] - Seeing good culture in other businesses and culture red flags
[48:10] - Negative impacts on culture and challenging behaviour
[50:00] - Manipulative companies and false positives
[51:50] - Mental health among staff
[54:00] - Spotting when someone is struggling
[55:45] - Happiness highs and the recipe for happiness
[1:00:00] - Amusing HR stories
[1:02:40] - Random question of the month
[1:06:20] - Outro

Thanks for listening!

May 26, 202201:06:46

#8 - Internet International - International Marketing, Localisation and Obstacles

Hosts Chris and Olivia are joined by special guest Alison in the latest episode of The Assorted Digital Ramblings Podcast to discuss all things International Marketing. There's talk about language, localisation, Brexit and the pandemic, as well as much more.

Apr 29, 202258:55

#7 - Social Butterflies - Paid Social, Platforms and Common Mistakes

Hosts Chris and Olivia are joined by special guest Amy in the latest episode of The Assorted Digital Ramblings Podcast. There's discussion around Paid Social Media, social media platforms and common mistakes by brands, the importance of quality assurance and toxic traits, as well as much more in this Digital Marketing podcast.

Mar 31, 202201:07:38

#6 - Convert Us - Conversion Rate Optimisation and Data-Led Design

Hosts Chris and Olivia are joined, later than planned, by special guest Al in the latest episode of The Assorted Digital Ramblings podcast. There's discussion around Conversation Rate Optimisation, Data-Led Design and UX, as well as much more. Expect topics like conversion killers, website pain points, and Al's history in the world of Drum & Bass.

Mar 14, 202201:04:07

#5 - Influence - Digital PR, Backlinks and Media Relations

Hosts Chris and Olivia are joined this month by special guest Jennie, in the latest episode of The Assorted Digital Ramblings podcast. There's discussion about Digital PR and Outreach, influencers, backlinks and their benefits outside of PR, relationships with journalists and much more. Expect discussion about Jennie's Swedish heritage, PR gaffes and how you'd work on finding PR attention for a stolen potato statue.

Jan 31, 202201:04:01

#4 - Cost Per Christmas - Festivities, Paid Media and Peak Periods

Hosts Chris and Olivia are joined this month by special guest Sarah in the latest episode of The Assorted Digital Ramblings podcast. There's discussion about Digital Paid Media, which includes PPC, Social Media, Display and Amazon, peak periods like Christmas and Black Friday and more. Expect topics covering yuletide, user psychology and... favourite plane crashes?

Dec 16, 202101:10:43

#3 - King Content - Content, Integration and Black Friday

Hosts Chris and Olivia are joined by special guest Stef in this latest episode of The Assorted Digital Ramblings podcast. There's talk about why content is so important and why it should be integrated across all channels. There's also discussion surrounding Black Friday, and how early in the year planning should commence. Prepare for lots of content marketing talk, and for a number of mentions of Manchester City star Jack Grealish's calves.

Nov 11, 202101:07:05

#2 - Optimistic Optimising - Modern SEO and Looking Back to Black Hat

Join hosts Chris and Olivia and special guest Rory in the latest episode of The Assorted Digital Ramblings podcast. Discussion revolves around SEO and some of the biggest issues faced in the modern climate, the days of Black Hat SEO and a bit of talk about agency sitcoms - where former Norwegian footballer John Arne Riise gets a surprise mention.

We apologise for the slight audio discrepancies in this episode!

Oct 13, 202101:00:09

#1 - Agency Urgency - Working at a Marketing Agency and Work-Life Balance

Welcome to the first ever episode of The Assorted Digital Ramblings podcast! Join hosts Chris and Olivia, and special guest Megan, as they discuss everything about working at a marketing agency, managing work-life balance alongside hobbies and children, the different pathways into working in Digital Marketing and much more. There's plenty of digital discussion, lots of rambling and a few interesting questions to be answered...

Sep 24, 202159:38