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Clickbait & Switch

Clickbait & Switch

By CloudRaker

Cutting through the bullshit of digital marketing and advertising can be a full time job. We’ll do that work for you and let you know what you need to know, what you should ignore, and what you should really be paying attention to from the world’s biggest players. This podcast is brought to you by CloudRaker, a Creative & Technology agency based in Montreal and Toronto and is hosted by Associate Creative Director Mark Dolynskyj & Strategy Director Gisela Sleizer.
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2021: Week 03 | Bitmojis Get a Socially Distanced Graduation

Clickbait & SwitchJan 19, 2021

00:00
13:04
2021: Week 29 | Clickbait & Vacation

2021: Week 29 | Clickbait & Vacation

Clickbait & Switch is going on a summer break! We'll be back in a couple of weeks - so stay tuned! 

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). 

Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment and to Noah Prévost who is our stellar producer. 

Jul 20, 202100:45
2021: Week 28 | We ask a Retail Prescriptor what sectors were left behind by the COVID-19 acceleration
Jul 14, 202111:06
2021: Week 27 | How TikTok Took Over the World

2021: Week 27 | How TikTok Took Over the World

On today’s show, we explore where TikTok came from, how trends take off, and where do they go next?

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, The Guardian, The Intercept, TechCrunch, GWI, and Bloomberg.

Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.

Jul 06, 202121:16
2021: Week 26 | What’s happened so far this year?

2021: Week 26 | What’s happened so far this year?

On today’s show, we look at how six months down in 2021 there are some key trends to note, ignore, and follow closely.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Michael Geist, The Verge, NPR, Social Minds Hub.

Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment.

Jun 29, 202117:06
2021: Week 25 | Ronaldo Makes Coke Take a Dive

2021: Week 25 | Ronaldo Makes Coke Take a Dive

On today’s show, we explore how ads will follow you into your virtual worlds, Twitch gets all wet, and how Ronaldo can cause Coke’s value to dive by $4B with a wave of his hand.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, Tech Crunch, Facebook News Blog, Axios, Social Media Today, Bloomberg, Social Minds, Reuters, Games Industry Week and SVG Europe.

Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.

Jun 23, 202115:56
2021: Week 24 | Trailers, But Make it Fashion

2021: Week 24 | Trailers, But Make it Fashion

On today’s show, Pinterest Shopping is the mall of the future, TikTok might DeepFake the US, and premium fashion is making your driveway the new runway.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, AdWeek, Robb Report, Bloomberg, E Online, and WARC

Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.

Jun 15, 202115:46
2021: Week 23 | The Minority Report is Coming

2021: Week 23 | The Minority Report is Coming

On today’s show, Google subtly hints at the future of interfaces, TikTok goes old-school radio star, and your next way to shop or sell might be via chat.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here
https://bit.ly/CRemailSignUp 

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, Yalo's website, WhatsApp's blog, CNBC, AdWeek, the Spotify Newsroom, 9 to 5 Mac and YouTube's blog.

Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.


Jun 08, 202114:56
2021: Week 22 | Amazon, M.D. Might Do House Calls

2021: Week 22 | Amazon, M.D. Might Do House Calls

On today’s show, Instagram adds more shoppable features, Zoom still thinks it’s 2020, and Amazon wants to become the USA's favourite doctor…


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, Business Insider, Amazon’s Newsroom, Instagram’s Blog, LinkedIn news, Digital Information world and The Verge.

Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.

Jun 01, 202114:01
2021: Week 21 | Retail Battle Lines are Drawn

2021: Week 21 | Retail Battle Lines are Drawn

On today’s show, Snap announces cool new stuff, Twitter has lame stuff leaked, and Google unveils its retail plan to take on Amazon.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Digital Trends, Zdnet, AdWeek, The Verge, TechCrunch, Snapchat for Business, Snap’s Newsroom, and Facebook’s newsroom.

Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.

May 26, 202116:47
2021: Week 20 | Shop Around the Clock on TiKTok

2021: Week 20 | Shop Around the Clock on TiKTok

On today’s show, TiKTok wants in on in-app shopping in a big way, Elon is giving the SEC heart palpitations, and government’s are still trying to regulate social media.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on TechCrunch, Bloomberg, The Guardian, Datenschutz Hamburg, Week in Review Newsletters, and the TikTok Newsroom.


Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.

May 18, 202115:40
2021: Week 19 | The Hunt for a Not-so-Red October

2021: Week 19 | The Hunt for a Not-so-Red October

On today’s show, Mark and Gisela put on deerstalker hats and look at how Snapchat is hunting creators, app makers are hunting tech companies, Rapchat is hunting rappers, and Twitter is hunting recurring revenue streams.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Next Web, WARC, Twitter’s blog, Facebook’s newsroom, Snapchat’s Newsroom, Rapchat’s website, TechCrunch and The Drum.

Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.

May 11, 202116:58
2021: Week 18 | Everyone is now officially a brand

2021: Week 18 | Everyone is now officially a brand

On today’s show, Mark and Gisela look at Instagram’s move to win over content creators, more social platforms get an audio feature, and there’s a new competitor to Amazon Prime.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles Engadget, Hype Beast, TechCrunch, Social Minds platform, AdWeek, the TikTok Newsroom, Instagram’s Business Blog, CNN and Pixel8.

Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.

May 04, 202113:57
 2021: Week 17 | Amazon stores, Parler, and Facebook are back, baby!

2021: Week 17 | Amazon stores, Parler, and Facebook are back, baby!

On today’s show, Mark and Gisela break down how Amazon is about to take over brick and mortar, how Apple gives in to the Far Right, and how Facebook might be cool again???


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Facebook’s Newsroom, The Next Web, The BBC, Market Watch, Bloomberg, Tech Crunch, The Amazon Blog, and WARC.

Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.

Apr 27, 202114:29
2021: Week 16 | A DIFFERENT GREEN FOR 420

2021: Week 16 | A DIFFERENT GREEN FOR 420

On today’s show, Mark and Gisela discuss Pinterest’s spring cleaning, Nike looks to greenify itself, and how greenhouse emissions might be coming to a package near you.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp 

Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on the Nike website, Wall Street Journal, Forbes, Spotify’s newsroom, The New York Times, Bloomberg, ICIS, The Unsplash blog, the TikTok blog, and Snapchat’s Newsroom.

Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.


Apr 21, 202114:48
Mojo Moments Excerpt | Tony Chapman discusses why brands and marketing need unique emotional positioning to succeed
Apr 16, 202114:22
2021: Week 15 | You can now pay creators on Clubhouse, we discuss Volv’s biases, and Burberry is creating stylish skins for Honour of Kings
Apr 13, 202114:55
2021: Week 14 | LinkedIn gets creator mode, we debate Discord, and vintage clothes are going mainstream in Toronto

2021: Week 14 | LinkedIn gets creator mode, we debate Discord, and vintage clothes are going mainstream in Toronto

On today’s show, Mark and Gisela talk about how LinkedIn is laying the foundation for its upcoming Marketplace and how Facebook is getting into newsletters, whether there is a quick win for marketers on Discord, and discuss if the future of retail will be used.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, Facebook’s Newsroom, LinkedIn’s blog, WARC, and How Stuff Works.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Apr 07, 202115:16
2021: Week 13 | The Hudson’s Bay, YouTube, and supply chain madness float our boat this week

2021: Week 13 | The Hudson’s Bay, YouTube, and supply chain madness float our boat this week

On today’s show, Mark and Gisela discuss Hudson’s Bay new online Marketplace, YouTube’s beta testing an auto-detect feature, and the busted global supply chain.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The New York Times, Lloyds List, Bloomberg, AdWeek, Reuters, Apple Insider and The Verge.

Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Mar 30, 202112:15
 2021: Week 12 | Snapchat helps you to find your next fit, Facebook’s got tricks up its sleeves, and it’s raining NFT talk with a first person account

2021: Week 12 | Snapchat helps you to find your next fit, Facebook’s got tricks up its sleeves, and it’s raining NFT talk with a first person account

On today’s show, Snapchat wants to be your dressing room, Facebook is connecting VR to your wrists, we’re going to say hi and bye to Paramount+ and we’ll get a first person account of NFT mining.

Mar 24, 202130:35
2021: Week 11 | It’s NFT Time

2021: Week 11 | It’s NFT Time

On today’s show, Mark and Gisela discuss how Snap’s getting its groove back, Instagram future might include audio, and why are NFTs all the rage.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on  The Verge, Tech Crunch, Ad Age, Global News, the BBC, the YouTube channel Simply Explained, Everest Pipkin blog, Mashable, and LinkedIn Daily News.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Mar 16, 202112:39
2021: Week 10 | Marketing’s No-Cookie Diet

2021: Week 10 | Marketing’s No-Cookie Diet

On today’s show, Mark and Gisela dive into the world of internet cookies, online tracking, and where a cookie-less future might take us.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


We mentioned a blog post by David Temkin from Google, it’s this one: https://blog.google/products/ads-commerce/a-more-privacy-first-web/


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Marketing Dive, TechCrunch, AdWeek, The Message, Vovia, Warc, The Drum, Digiday, Google’s Blog, and Google Sandbox.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Mar 09, 202120:12
2021: Week 09 | Show Us The Money

2021: Week 09 | Show Us The Money

On this week’s show Mark and Gisela discuss TikTok’s self-serve ad manager for Canada, Spotify’s new monetization plan for podcasters, Tween nostalgia for non-instant photos, and LinkedIn’s big swing into the world of freelancers.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The information, Social Media Today, The New York Times, The Drum and the Spotify Blog,


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Mar 02, 202110:21
2021: Week 08 | Facebook and Australia Play Chicken

2021: Week 08 | Facebook and Australia Play Chicken

On today’s show, we review moves to make advertising more accessible, LinkedIn publishing an E-Zine, and how Australia might just rescue its news publishers from the jaws of Google and Facebook.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


To learn more about accessibility in design look at https://mismatch.design/


The Ontario’s guide to making website’s accessible is here https://www.ontario.ca/page/how-make-websites-accessible


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Chain emails, The Drum, Mismatch, LinkedIn’s Business Centre,


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Feb 23, 202113:54
2021: Week 07 | The EU Goes Bureaucrazy

2021: Week 07 | The EU Goes Bureaucrazy

On today’s show, Mark and Gisela explore how TikTok is now besties with Universal Music, why Pinterest has a widget, how to promote Clubhouse with ClubLink, and why the EU wants to end ad targeting once and for all.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on TechCrunch, Social Media Today, TikTok Newsroom, the EDPS’ website.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Feb 16, 202111:08
2021: Week 06 | Google Unveils a New Kind Of Cookie

2021: Week 06 | Google Unveils a New Kind Of Cookie

On today’s show, Mark and Gisela explore the new social app Yoni Circle, Facebook is crossing its streams with Instagram Reels, and Google’s new ad targeting technique.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on WARC, TechCrunch, Social Media Today, and Digiday.

Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Feb 09, 202111:29
2021: Week 05 | Twitter Whips Out Its Wallet... Again

2021: Week 05 | Twitter Whips Out Its Wallet... Again

On today’s show, Mark and Gisela explore how Vimeo’s lead gen improved without selling out, how Instagram has given us a new dashboard to ignore, and Twitter gets out its wallet one more time.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Morning Brew, The Twitter Blog, The Verge, Tubefilter, and The New York Times.

Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Feb 02, 202110:08
2021: Week 04 | Paging Dr. YouTube

2021: Week 04 | Paging Dr. YouTube

On today’s show, Mark and Gisela explore how Pinterest is expanding its ecommerce features offer with a new AR filter, YouTube is developing medical content, Snapchat rolls out their version of pre-rolls, and we’ll introduce you to potentially the future of social media governance: Bluesky.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Pinterst’s Newsroom, The Drumm, TechCrunch, The YouTube Blog, Your Undivided Attention Podcast, The Merriam Webster Dictionary

Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Jan 26, 202110:36
2021: Week 03 | Bitmojis Get a Socially Distanced Graduation

2021: Week 03 | Bitmojis Get a Socially Distanced Graduation

On today’s show, Mark and Gisela discuss Bitmoji University, Google blurring the search result boundaries with social content, “Honk” the app, and 6 tech trends we think will play a role this year in retail.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Shira Ovide’s explanation of WhatsApp’s data collection policies confusion can be found here: http://nyti.ms/3bDnozO

Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Forbes, Edutopia, TechCrunch, and Shopify’s blog, and Google Support Centre.

Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Jan 19, 202113:04
2021: Week 02 | The Sweet Sounds of 2021

2021: Week 02 | The Sweet Sounds of 2021

On today’s show, Mark and Gisela discuss the buzz word “e-tail”, how Facebook is freaking out at Apple, and more moves in the “audio content” world.

This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on New York Times, The Verge, Tech Crunch, The Drum, Facebook Newsroom, Social Media Today, AdWeek, Forbes, ScreenRant, Amazon Newsroom, WARC

Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Jan 12, 202112:23
2021: Week 01 | Gisela’s Crystal Ball for 2021

2021: Week 01 | Gisela’s Crystal Ball for 2021

This week Mark and Gisela discuss 2021. What’s here to stay, what’s changing, and what’s next.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Jan 05, 202115:06
2020: Week 52 | Who’s Wearing Who in Wearables

2020: Week 52 | Who’s Wearing Who in Wearables

This week Mark and Gisela discuss: Wearables. They go through the steps that lead us to today’s landscape, why COVID pushed them even more mainstream, and who’s wellness is really at stake.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Dec 22, 202012:03
2020: Week 51 | YouTube Takes Aim at Trolls

2020: Week 51 | YouTube Takes Aim at Trolls

This week Mark and Gisela discuss: Twitter and Snapchat’s more harmonious union, Facebook finally gets sued by the US government, & YouTube takes aim at the Trolls.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Dec 15, 202011:08
2020: Week 50 | Kustomer is right for Facebook

2020: Week 50 | Kustomer is right for Facebook

This week Mark and Gisela discuss: why Facebook bought Kustomer, why Spotify is testing - who could have guessed it? - a Story-like feature, and where the cool kids are hanging these days.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Dec 08, 202009:25
2020: Week 49 | Sherwin-Williams gives TikTok star a pink slip

2020: Week 49 | Sherwin-Williams gives TikTok star a pink slip

This week Mark and Gisela discuss: Pinterest getting into online events, Instagram expanding ‘Guides’ and branded content capabilities, Snapchat launching a feature called Spotlight and finally we’ll talk about the epic failure by the people running Sherwin-Williams paint.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on LinkedIn news, The Verge, Snap’s Blog, Protocol, Instagram for Business blog, TechCrunch, Digiday, and Buzzfeed.

Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Dec 02, 202011:15
2020: Week 48 | Shopify Goes Green for Black Friday

2020: Week 48 | Shopify Goes Green for Black Friday

This week Mark and Gisela discuss: which companies are going green for Black Friday, Netflix is testing linear TV, and many platforms are making changes that are testing their users’ patience. 


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Nov 26, 202011:06
2020: Week 47 | NBC Wants To Be The Shipping Channel

2020: Week 47 | NBC Wants To Be The Shipping Channel

This week Mark and Gisela discuss: YouTube wants to be Spotify territory, TikTok wants to be YouTube, Instagram wants to be TikTok, and NBC wants to be The Shopping Channel.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Nov 17, 202012:24
2020: Week 46 | Can Con Goes Digital

2020: Week 46 | Can Con Goes Digital

This week Mark and Gisela discuss: WhatsApp Payments, Snapchat changes, more challenges to Apples App store policies, and Canadian Content Politics while almost completely avoiding the US election … almost.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Nov 13, 202012:35
2020: Week 45 | Shop Tok

2020: Week 45 | Shop Tok

This week Mark and Gisela discuss: the newest of Snapchat’s filters and their possible implications, a paradigm shift in translation AI thanks to Facebook, a new Google blunder, and how Shopify and TikTok are combining to rule the world.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Nov 13, 202008:17
2020: Week 44 | The People vs. Google

2020: Week 44 | The People vs. Google

This week Mark and Gisela discuss: Nike dips its toe into politics, WhatsApp catches up with its users, and the US Government is suing Google.


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Nov 13, 202009:44
2020: Week 43 | WTF Nasa?

2020: Week 43 | WTF Nasa?

This week Mark and Gisela discuss: Spotify is getting better for creators, Zoom now allows you to monetize …  and your next content shoot could be… in space?


This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp 


Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. 


Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Nov 13, 202009:52
The Trailer | Here’s what to expect from us

The Trailer | Here’s what to expect from us

CloudRaker’s Associate Creative Director Mark Dolynskyj & Digital Strategist Gisela Sleizer breakdown the biggest news of the week and their implications for digital marketers around the world.

Nov 05, 202001:09