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Clickbait & Switch

Clickbait & Switch

By CloudRaker
Cutting through the bullshit of digital marketing and advertising can be a full time job. We’ll do that work for you and let you know what you need to know, what you should ignore, and what you should really be paying attention to from the world’s biggest players. This podcast is brought to you by CloudRaker, a Creative & Technology agency based in Montreal and Toronto and is hosted by Associate Creative Director Mark Dolynskyj & Strategy Director Gisela Sleizer.
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2021: Week 06 | Google Unveils a New Kind Of Cookie

Clickbait & Switch

2021: Week 06 | Google Unveils a New Kind Of Cookie

Clickbait & Switch

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Week 15 2021 | You can now pay creators on Clubhouse, we discuss Volv’s biases, and Burberry is creating stylish skins for Honour of Kings
On today’s show, Mark and Gisela talk about how clubhouse now has payments, Volv is an app that sounds like a body part, and Burberry is keeping it fresh with outfits for video games. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp If you want to check out the Burberry virtual store we discuss, here’s the link https://burberry-ginza.com/ Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, TechCrunch, Spark Toro, Burberry, BBC, The Verge, and Fashion United. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.
14:55
April 13, 2021
Week 14 2021 | LinkedIn gets creator mode, we debate Discord, and vintage clothes are going mainstream in Toronto
On today’s show, Mark and Gisela talk about how LinkedIn is laying the foundation for its upcoming Marketplace and how Facebook is getting into newsletters, whether there is a quick win for marketers on Discord, and discuss if the future of retail will be used. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, Facebook’s Newsroom, LinkedIn’s blog, WARC, and How Stuff Works. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
15:16
April 7, 2021
Week 13 2021 | The Hudson’s Bay, YouTube, and supply chain madness float our boat this week
On today’s show, Mark and Gisela discuss Hudson’s Bay new online Marketplace, YouTube’s beta testing an auto-detect feature, and the busted global supply chain. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The New York Times, Lloyds List, Bloomberg, AdWeek, Reuters, Apple Insider and The Verge. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
12:15
March 30, 2021
2021: Week 12 | Snapchat helps you to find your next fit, Facebook’s got tricks up its sleeves, and it’s raining NFT talk with a first person account
On today’s show, Snapchat wants to be your dressing room, Facebook is connecting VR to your wrists, we’re going to say hi and bye to Paramount+ and we’ll get a first person account of NFT mining.
30:35
March 24, 2021
2021: Week 11 | It’s NFT Time
On today’s show, Mark and Gisela discuss how Snap’s getting its groove back, Instagram future might include audio, and why are NFTs all the rage. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on  The Verge, Tech Crunch, Ad Age, Global News, the BBC, the YouTube channel Simply Explained, Everest Pipkin blog, Mashable, and LinkedIn Daily News. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
12:39
March 16, 2021
2021: Week 10 | Marketing’s No-Cookie Diet
On today’s show, Mark and Gisela dive into the world of internet cookies, online tracking, and where a cookie-less future might take us. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp We mentioned a blog post by David Temkin from Google, it’s this one: https://blog.google/products/ads-commerce/a-more-privacy-first-web/ Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Marketing Dive, TechCrunch, AdWeek, The Message, Vovia, Warc, The Drum, Digiday, Google’s Blog, and Google Sandbox. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
20:12
March 9, 2021
2021: Week 09 | Show Us The Money
On this week’s show Mark and Gisela discuss TikTok’s self-serve ad manager for Canada, Spotify’s new monetization plan for podcasters, Tween nostalgia for non-instant photos, and LinkedIn’s big swing into the world of freelancers. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The information, Social Media Today, The New York Times, The Drum and the Spotify Blog, Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
10:21
March 2, 2021
2021: Week 08 | Facebook and Australia Play Chicken
On today’s show, we review moves to make advertising more accessible, LinkedIn publishing an E-Zine, and how Australia might just rescue its news publishers from the jaws of Google and Facebook. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To learn more about accessibility in design look at https://mismatch.design/ The Ontario’s guide to making website’s accessible is here https://www.ontario.ca/page/how-make-websites-accessible Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Chain emails, The Drum, Mismatch, LinkedIn’s Business Centre, Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
13:54
February 23, 2021
2021: Week 07 | The EU Goes Bureaucrazy
On today’s show, Mark and Gisela explore how TikTok is now besties with Universal Music, why Pinterest has a widget, how to promote Clubhouse with ClubLink, and why the EU wants to end ad targeting once and for all. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on TechCrunch, Social Media Today, TikTok Newsroom, the EDPS’ website. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
11:08
February 16, 2021
2021: Week 06 | Google Unveils a New Kind Of Cookie
On today’s show, Mark and Gisela explore the new social app Yoni Circle, Facebook is crossing its streams with Instagram Reels, and Google’s new ad targeting technique. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on WARC, TechCrunch, Social Media Today, and Digiday. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
11:29
February 9, 2021
2021: Week 05 | Twitter Whips Out Its Wallet... Again
On today’s show, Mark and Gisela explore how Vimeo’s lead gen improved without selling out, how Instagram has given us a new dashboard to ignore, and Twitter gets out its wallet one more time. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Morning Brew, The Twitter Blog, The Verge, Tubefilter, and The New York Times. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
10:08
February 2, 2021
2021: Week 04 | Paging Dr. YouTube
On today’s show, Mark and Gisela explore how Pinterest is expanding its ecommerce features offer with a new AR filter, YouTube is developing medical content, Snapchat rolls out their version of pre-rolls, and we’ll introduce you to potentially the future of social media governance: Bluesky. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Pinterst’s Newsroom, The Drumm, TechCrunch, The YouTube Blog, Your Undivided Attention Podcast, The Merriam Webster Dictionary Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
10:36
January 26, 2021
2021: Week 03 | Bitmojis Get a Socially Distanced Graduation
On today’s show, Mark and Gisela discuss Bitmoji University, Google blurring the search result boundaries with social content, “Honk” the app, and 6 tech trends we think will play a role this year in retail. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Shira Ovide’s explanation of WhatsApp’s data collection policies confusion can be found here: http://nyti.ms/3bDnozO Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Forbes, Edutopia, TechCrunch, and Shopify’s blog, and Google Support Centre. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
13:04
January 19, 2021
2021: Week 02 | The Sweet Sounds of 2021
On today’s show, Mark and Gisela discuss the buzz word “e-tail”, how Facebook is freaking out at Apple, and more moves in the “audio content” world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on New York Times, The Verge, Tech Crunch, The Drum, Facebook Newsroom, Social Media Today, AdWeek, Forbes, ScreenRant, Amazon Newsroom, WARC Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
12:23
January 12, 2021
2021: Week 01 | Gisela’s Crystal Ball for 2021
This week Mark and Gisela discuss 2021. What’s here to stay, what’s changing, and what’s next. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
15:06
January 5, 2021
2020: Week 52 | Who’s Wearing Who in Wearables
This week Mark and Gisela discuss: Wearables. They go through the steps that lead us to today’s landscape, why COVID pushed them even more mainstream, and who’s wellness is really at stake. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
12:03
December 22, 2020
2020: Week 51 | YouTube Takes Aim at Trolls
This week Mark and Gisela discuss: Twitter and Snapchat’s more harmonious union, Facebook finally gets sued by the US government, & YouTube takes aim at the Trolls. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
11:08
December 15, 2020
2020: Week 50 | Kustomer is right for Facebook
This week Mark and Gisela discuss: why Facebook bought Kustomer, why Spotify is testing - who could have guessed it? - a Story-like feature, and where the cool kids are hanging these days. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
09:25
December 8, 2020
2020: Week 49 | Sherwin-Williams gives TikTok star a pink slip
This week Mark and Gisela discuss: Pinterest getting into online events, Instagram expanding ‘Guides’ and branded content capabilities, Snapchat launching a feature called Spotlight and finally we’ll talk about the epic failure by the people running Sherwin-Williams paint. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on LinkedIn news, The Verge, Snap’s Blog, Protocol, Instagram for Business blog, TechCrunch, Digiday, and Buzzfeed. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
11:15
December 2, 2020
2020: Week 48 | Shopify Goes Green for Black Friday
This week Mark and Gisela discuss: which companies are going green for Black Friday, Netflix is testing linear TV, and many platforms are making changes that are testing their users’ patience.  This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
11:06
November 26, 2020
2020: Week 47 | NBC Wants To Be The Shipping Channel
This week Mark and Gisela discuss: YouTube wants to be Spotify territory, TikTok wants to be YouTube, Instagram wants to be TikTok, and NBC wants to be The Shopping Channel. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
12:24
November 17, 2020
2020: Week 46 | Can Con Goes Digital
This week Mark and Gisela discuss: WhatsApp Payments, Snapchat changes, more challenges to Apples App store policies, and Canadian Content Politics while almost completely avoiding the US election … almost. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
12:35
November 13, 2020
2020: Week 45 | Shop Tok
This week Mark and Gisela discuss: the newest of Snapchat’s filters and their possible implications, a paradigm shift in translation AI thanks to Facebook, a new Google blunder, and how Shopify and TikTok are combining to rule the world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
08:17
November 13, 2020
2020: Week 44 | The People vs. Google
This week Mark and Gisela discuss: Nike dips its toe into politics, WhatsApp catches up with its users, and the US Government is suing Google. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.
09:44
November 13, 2020
2020: Week 43 | WTF Nasa?
This week Mark and Gisela discuss: Spotify is getting better for creators, Zoom now allows you to monetize …  and your next content shoot could be… in space? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.  Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
09:52
November 13, 2020
The Trailer | Here’s what to expect from us
CloudRaker’s Associate Creative Director Mark Dolynskyj & Digital Strategist Gisela Sleizer breakdown the biggest news of the week and their implications for digital marketers around the world.
01:09
November 5, 2020