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Windermere Coaching Minute

Windermere Coaching Minute

By Windermere Coaching

A weekly quick format podcast where we talk with Windermere agents who bring creative ideas, power strategies, and successful routines to light . Each episode we will talk to a Real Estate Professional to learn what they have done that allowed them to be better then they were yesterday. Enjoy.
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Episode #5. One aspect of getting and selling listings is keeping your process consistent and cutting edge.

Windermere Coaching MinuteMar 10, 2021

00:00
25:16
Season 7 Episode #8 How to Massively Increase Your Real Estate Business Through Referrals: Agent-to-Agent and Sphere Strategies.

Season 7 Episode #8 How to Massively Increase Your Real Estate Business Through Referrals: Agent-to-Agent and Sphere Strategies.

I'm so excited today to have my wife Stevie here. She's going to be talking to you all about referrals. Specifically, we're going to be talking about increasing your business through referrals in two different avenues. One is agent to agent, the other one is sphere. And so we just want to give you some ideas around on how you can increase your business because we know that having other avenues of business in today's market is very important. It's great to get those calls when you get referred, but are you enhancing those channels and doing everything you can? So she's going to give you some great tips. So Stevie, thanks for being on the podcast today.


• Statistics show 63% of sellers and 38% of buyers found their real estate agent through a referral from friends or family, indicating the power of referrals.


• Building a referral-based business has a higher return (3 referrals to 2 closings) compared to other marketing and advertising methods.


• For agent-to-agent referrals:

- Know your market's feeder areas and migration patterns

- Diversify social media content to engage potential referral partners

- Get involved in real estate organizations and events

- Attend industry conferences and masterminds

- Nurture your referral partner database like top clients


• For sphere of influence referrals:

- Have upfront conversations about expecting referrals

- Host client events and allow attendees to bring guests

- Include referral reminders in your engagement plans

- Offer workshops/classes and partner with other professionals

- Incentivize referrals with gifts, recognition, and rewards


• Set goals for incoming and outgoing referrals each year and review them regularly.


• Implement at least one new referral generation idea within 20 days while it's fresh.



Mar 27, 202427:53
Season 7 Episode #7. "Realtor Social Media Mastery: How Patrick Uses Facebook and Instagram to Build His Brand and Get Referrals"

Season 7 Episode #7. "Realtor Social Media Mastery: How Patrick Uses Facebook and Instagram to Build His Brand and Get Referrals"

In this podcast Joe Galindo hosts Patrick De Leon as our guest. Patrick is a broker with the Windermere Yarrow Bay office in Kirkland, Washington. The discussion focuses on how Patrick uses social media platforms like Facebook and Instagram to build his brand and business as a real estate agent.


Key points:


- Facebook and Instagram are the primary platforms Patrick uses for their wide reach and user engagement.

- He shares a mix of real estate content (listings, market updates) and personal/lifestyle posts to connect with his audience.

- Tactics include testimonial videos set to music, humorous real estate-themed videos/reels, and casual glimpses into his daily life.

- Consistent posting 2-3 times per week, with daily Instagram stories, helps stay top-of-mind.

- Posting between 1-2 pm Pacific time tends to get the highest viewership.

- Social media presence has helped Patrick get referrals from other agents in his office.

- He monitors his sphere's social media for life milestones to personally acknowledge (birthdays, babies, etc.)


Patrick's email (patrick@windermere.com) for anyone seeking more tips on social media for real estate.


Host: Joe Galindo

Guest: Patrick De Leon (Windermere Yarrow Bay office broker)

Mar 18, 202433:32
Season 7 Episode #6. "The Open House Master: How Christopher Rigby Turns Open Houses into Client Goldmines Through Unparalleled Preparation and Professionalism"

Season 7 Episode #6. "The Open House Master: How Christopher Rigby Turns Open Houses into Client Goldmines Through Unparalleled Preparation and Professionalism"

Christopher Rigby is a highly successful real estate agent with Windermere, who has been coaching with Michael Fanning for some time. He has been in the industry for 12 years and primarily works in the Mukilteo area and Harbor Point. He has close to a 100% hit ratio for getting clients from his open houses.


  • Christopher stands out for his exceptional professionalism and attention to detail when conducting open houses
  • He does extensive research on the area, homes, and market trends to be an expert resource for potential clients
  • Christopher spends time and money creating high-quality marketing materials and packets for open house visitors
  • His open house preparation includes setting up numerous directional signs, timing his setup process, and ensuring the home is presentable
  • Christopher's goal is to get at least one new client from every open house he conducts
  • He attributes his success to consistency, focusing on a specific area, and providing value to potential clients
  • Christopher dresses professionally in a suit and tie for all client interactions, setting a tone of expertise
  • He manages his time effectively, working a 40-hour week while still dedicating time to his family
  • Christopher believes in an abundance mindset, investing in his business with the expectation of a strong return
  • He manifests success by setting specific goals and maintaining a positive, confident attitude


Christopher Rigby's top 3 points:


1. Extensive preparation and research to position himself as the neighborhood expert

2. High-quality, professional marketing materials and presentation

3. Engaging directly with potential clients to understand their needs and provide value


His contact information:


Cell Phone: 425-220-0621

Mar 11, 202448:38
Season 7 Episode #5 The Sustainable Real Estate Agent: How to Shift from Transactional to Referral-Based for Long-Term Business Success

Season 7 Episode #5 The Sustainable Real Estate Agent: How to Shift from Transactional to Referral-Based for Long-Term Business Success

In this episode Michael talks about the power of top of mind in building a referral based business.


1. Referral-based agents build sustainable businesses versus transactional agents relying on bought leads. Referral agents focus on long-term care and value for clients, becoming the hub for their needs.


2. Referrals have higher conversion ratios (3 to 2) than cold outreach (2000 to 1), along with higher retention since agents stay connected. They also incentivize clients to refer more and have the highest ROI.


3. People don't refer due to simply forgetting, lacking recent contact, no incentives offered, non-urgent client need, poor past referral experiences due to lack of follow up. Overcome through consistency, education, promotions, value, and referral programs.


4. Be top of mind by having recency of interactions via check-ins, property reviews, newsletters. Be relevant to client interests as a homeowner resource. Build relationship strength via events. Create distinctiveness with signature programs. Contact frequency is key.


5. Most agents lose contact after transactions close, failing to follow up. Referrals require intention, consistency, and value-added communication on an ongoing basis instead of at closing.


6. Have segmented follow-up checklists for buyers/sellers at 1 week, 1 month, 3 months post-close. Include gift cards, neighborhood info emails, invitations to client events, among other value additions.


7. Use relationship builders like FORD (asking about Family, Occupation, Recreation, Dreams) to understand clients better. This grows trust and advocacy.


8. Don’t cut corners - customized mailings, relationship building events, and high-touch coordination require effort. This shows clients they are valued, increasing loyalty.


9. Social media primes clients by regularly exposing them to your brand. Value-add real estate videos establish expertise over time as subscribers see you more.


10. Author Stacey Brown Randall provides referral advice in “Getting Referrals Without Asking” book and Roadmap to Referrals podcast that agents can learn from.

Feb 19, 202425:06
Season 7 Episode #4 "Get Comfortable with Being Uncomfortable: The Proven Benefits of Embracing Daily Challenges"

Season 7 Episode #4 "Get Comfortable with Being Uncomfortable: The Proven Benefits of Embracing Daily Challenges"

In this episode Michael Fanning talks about doing hard things daily.


Here are suggested show notes for the podcast transcript:


Show Notes


- Doing hard things daily builds mental toughness and promotes personal growth. Pushing yourself outside your comfort zone forces you to expand your skills and abilities.


- Facing challenges head-on boosts confidence through achieving "micro wins." Meeting difficult situations builds genuine self-confidence and belief in your abilities.


- Hard, meaningful work brings deep satisfaction and prevents stagnation. Easy, mindless tasks often leave you feeling unfulfilled.


- Building resilience through small adversities creates coping strategies to handle life's bigger problems. Developing "mental calluses" builds the mentality to keep moving forward.


- Surmounting difficulties provides opportunities and possibilities that may not have been accessible otherwise. Breaking barriers allows others to achieve the same.


- Obstacles engage problem-solving abilities and push you to find innovative solutions. Necessity breeds invention.


- Pushing yourself leads to mastery and excellence. Doing hard things daily is the only proven path to developing expertise and elite skills.


- Overcoming adversity injects value and makes successes more meaningful. Taking the easy road is comfortable but not fulfilling.


- Find a "growth group" and build a support system with people also challenging themselves. Use coaching for accountability and encouragement when you feel like quitting.


- Identify the hard things in your business and commit to doing them daily. Consistent practice on the edge of your abilities leads to breakthroughs.

Contact Michael fanning@windermere.com

Feb 12, 202415:19
Season 7 Episode #3 Becoming a Client Whisperer: Lessons on Service from a Generational Agent

Season 7 Episode #3 Becoming a Client Whisperer: Lessons on Service from a Generational Agent

Introduction

- Joe Galindo a Windermere coach is hosting the Windermere Coaching Minute podcast.

- His guest today is Travis Stewart, an 18-year veteran in the Puget Sound real estate market. Travis has been with Windermere Real Estate for 11 years.

Travis' Background

- After high school, Travis did professional wakeboarding for 2 years then returned home in 2004 to figure out his career path.

- He started working in the appraisal business in 2005 after meeting some contacts through college.

- Travis got experience quickly by shadowing experienced appraisers, learning how to evaluate home values. He toured over 1,800 homes in 7 years as an appraiser trainee and certified appraiser.

- The appraisal work gave him insight into how different factors like school zones, upgrades, condition etc impact property value. It also taught him the difference between cost and value.

- He saw the market shift from hot seller’s market to increased refinancing during the 2008 housing crisis. His role changed from delivering good news about equity to being the bearer of bad news about lower appraisals.

Learning from His Mom

- Travis initially didn't want to work with his mom when starting in real estate sales but saw the value in her focus on relationships and genuine care for clients.

- She treats clients like close friends, not just transactions. This was different than Travis' dad who was in car sales and had customers.

- His mom fulfills the need of the client in front of her in that moment, not worrying about the outcome. Travis learned the power of relationships in real estate from her.

Going Above and Beyond

- Travis shares a story about spending hours digging through bushes to find a buried septic tank lid for clients selling a home. He leveraged his inspection knowledge to save the deal. This exemplifies fulfilling client's needs.

Transaction Types

- There are relational transactions with people you know well vs. transactional deals with less connection. Open houses can lead to great relational clients.

Seeing Homes

- It's very valuable for agents to tour homes to understand pricing, see different neighborhoods, observe layouts and condition. Virtual tours don't replace onsite experience.

Kitchen Remodels

- Travis notes kitchen upgrades don't always increase value equal to their cost. Buyers may not like the finishes or see the same value.

Gifts from Appraising

- His appraisal experience taught Travis about depreciation over time. A remodel done years ago likely lost some value relative to its initial cost.

Working with Family

- After appraising and title work, Travis joined his mom in real estate sales. She needed help expanding her business and exiting in the future.

- He hesitated to work with her at first but now sees the value in focusing on client relationships vs. transactions.

Referral Power

- Travis shares an example of past clients who moved to Texas but still refer Seattle-area friends to him years later. Ongoing communication maintains those referral relationships.

Client Events

- He hosts an annual holiday party with Santa for over 100 clients as a thank you and community builder. People look forward to it each year.

- They also do smaller events like corn mazes and wakeboarding at his home to stay connected.

Ongoing Communication

- Travis stressed the importance of staying in touch with clients year-round through calls, texts, stopping by, etc. This maintains the relationships.

Gifting Strategy

- He is strategic in gifting clients he knows well vs. his entire database. Does personal gifts with handwritten notes.

- Travis has used services like ClientGiant but found generic gifts weren't received as well. He customizes based on the client.

Action Steps

- Reach out to Travis with any questions at his email or website.

- Implement similar strategies of relationships, events, and gifts into your business.

Contact Travis Stewart. ⁠https://travisstewartre.com/

Feb 05, 202442:32
Season 7 Episode #2. "RISE and Shine: Boosting Your Real Estate Business with Consistent Professionalism"

Season 7 Episode #2. "RISE and Shine: Boosting Your Real Estate Business with Consistent Professionalism"

Introduction

- The speaker is Michael Fanning, a real estate coach with Windermere Real Estate. covering specifics on being Professional and going above and beyond.

- Fanning begins by noting agents are independent contractors without mandates on service levels. However, successful companies in other industries provide consistent service. Real estate agents should focus on professionalism and consistency.


- He states agents worry about getting paid less, but should focus on bringing value rather than the commission gap. The book "Go Giver" says your worth is based on how much more service you provide than payment you receive.


Avoiding Commoditization

- Fanning explains commoditization is when services become interchangeable and competition is on price rather than quality/features.


- Real estate agents experience this when clients see them as the same and focus only on commission prices.


- Fanning states agents should have a "value edge" to avoid being commoditized.


Moments of Truth

- Fanning introduces "moments of truth" - brief interactions when customers form impressions about brands.


- He outlines 3 key moments: the initial research phase (Zero Moment), first experience with service (First Moment), and experience after purchase (Second Moment).


- Optimizing these moments through marketing and service is key to winning customer loyalty.


Key Touchpoints for Providing Value

- Fanning gives examples of touchpoints agents can optimize:


- Having a consistent sales process


- Communication schedule and expectations


- Regular market research and conveying market expertise


- Professional website, voicemail, email signatures to build brand


- Strong negotiation skills to get the best deal


- Leveraging sphere of influence for referrals and resources


- Providing guidance through choices/consequences, not opinions


- Preparing for a smooth closing


- Staying connected post-closing for referrals and business from past clients


Conclusion

- Fanning concludes agents should run a professional business, use company resources, believe in themselves, and provide high service levels.


- This will create value during key moments of truth, build loyalty and referrals, and create an abundance mindset.


- With an exodus of agents, clients will migrate to those providing consistent quality experiences.


Ninja Selling Book

Windermere Coaching

Michael Fanning fanning@windermere.com

Jan 29, 202427:43
Season 7 Episode #1. Unstoppable: The Keys to Consistently Winning 40+ Weeks and Achieving Your Goals

Season 7 Episode #1. Unstoppable: The Keys to Consistently Winning 40+ Weeks and Achieving Your Goals

- Michael Fanning, host of the Windermere coaching minute podcast, shares tips on how to crush your goals and dreams in 2024. He provides strategies to help his coaching clients achieve work/life balance and success.


- Break your big, intimidating goals down into smaller, bite-sized, achievable steps. For example, instead of focusing on running one full marathon, focus first on successfully running a 5K, then 10K, half marathon, etc. Set mini-goals along the way.


- Use tools to track your progress daily or weekly, such as a planner, journal, app, or whiteboard. Tracking provides satisfaction as you see progress, which boosts motivation to keep going. Real estate agents: track your activities, phone calls, property views, etc.


- "Win" at least 40 out of 52 weeks in a year by tracking activities and achieving your targets consistently. Hold yourself accountable. If you miss a target, make sure it's intentional, like taking time off. Don't unintentionally lose weeks by getting distracted or discouraged.


- Get accountability through an accountability partner, mastermind group, or coach. Reporting to someone gives an extra push when you want to slack off. Consider hiring a coach to hold you accountable to agreed upon activities.


- Be patient and give yourself grace. Nobody's perfect. If you slip up, get back on track the very next day. Don't dwell on small setbacks. Change takes time. Persist.


- Maintain a positive mindset through intentional morning and evening routines. For example, exercise, meditate, read, listen to podcasts in the morning. In the evening, follow the "3-2-1" rule - stop eating 3 hours before bed, stop working 2 hours before, get off screens 1 hour before.


- Take care of your body through proper sleep. Let your mind unwind before bed to "park" your brain. Good sleep regulates cortisol, clears the mind, and reduces stress. Follow healthy evening routines.

Jan 08, 202417:45
Season 6 Episode #9. Preparing for Your Real Estate End Game: Succession Planning Strategies to Future-Proof Your Business

Season 6 Episode #9. Preparing for Your Real Estate End Game: Succession Planning Strategies to Future-Proof Your Business

In this episode Michael talks with Gretchen Adams on Real Estate and succession planning.


1. Gretchen Adams has been a real estate agent since 2004 and currently holds her license with Red Key Real Estate in St. Louis. She is also a coach with Ninja.


2. Gretchen has noticed that real estate agents often do a poor job documenting processes and preparing for retirement/transitioning their business to someone else. This inspired her to create a “legacy project” focused on real estate succession planning.


3. The four pillars of real estate succession planning she discusses are: identifying readiness, business evaluation, selection/qualification of a successor, and developing a transfer strategy.


4. Proper business evaluation involves documenting all systems, processes, relationships and other facets of the real estate business to accurately determine its worth. This is often the most difficult and resisted part.


5. Selection and qualification involves vetting potential acquiring agents to ensure an alignment of values, trust, and service quality to facilitate a smooth transition.


6. The ideal transition time frame is around 3 years, with the retiring agent slowly phasing out as the acquiring agent phases in through blending of operations, joint marketing, introductions, etc.


7. Payment structures vary case by case based on role of retiring agent, service quality, etc. Often involves an upfront payment and minimum payout by year 3 with ongoing communication about money.


8. Those lacking ability to delegate relationships/businesses are more likely to change their mind and want to remain partially involved, complicating transitions.


9. Taking The Lead Today is Gretchen’s succession planning coaching business launching in January 2023, involving individual and group learning programs.


10. Even agents not nearing retirement should understand these succession planning principles to increase their business’ future value and saleability.


Contact Gretchen. Cell 314-852-5537

Dec 18, 202326:31
Season 6 Episode #8 "iPhone and Android Tricks to Work Smarter: Sean Werner Shares Tips for Real Estate and Mortgage Pros"

Season 6 Episode #8 "iPhone and Android Tricks to Work Smarter: Sean Werner Shares Tips for Real Estate and Mortgage Pros"



Michael Fanning, host of Windermere Coaching Minutes podcast, welcomes guest Sean Werner from Paramount Residential Mortgage.


Sean has been a lender for 26 years but loves learning new technology and techniques.


Two years ago Sean learned iPhone tricks from BombBomb that they didn't know.


Sean realized text shortcuts on iPhones are very valuable for real estate/mortgage industries.


He created a class to teach text replacements, screen recording, shortcuts, and contact cards.


Digital business cards like Link and Popple require multiple steps to save a contact.


iPhone text replacement feature lets you save a full contact as a phrase. Typing the shortcut text sends the full contact.


This allows Sean to text his full contact info to everyone he meets in seconds.


Sean recommends everyone add details like profession, title, etc to their phone contacts.


Use phone notes for private info like passwords, not shared via contact card.


Add past customer details like month/year they closed, interest rate, sales price to search later.


Record videos and upload privately to YouTube. Turn YouTube link into a text replacement shortcut phrase.


Texting video links this way makes you more relevant to clients.


Take Sean's class to learn more iPhone tricks to work smarter as a real estate/mortgage professional.


Add captions to videos to increase views and engagement on social media.


Use multiple platforms like Facebook, Instagram, YouTube to share videos.


Send Happy Birthday videos via Facebook birthdays for exposure.


Sean is happy to teach iPhone tricks. Text him at 253-07-4501.


Michael and Sean want listeners to learn to work smarter using technology.


Let me know if you need any other details added or removed from this summary.

Nov 06, 202321:57
Season 6 Episode #7 "Supporting Families in Need: The Windermere Foundation Comedy Night Fundraiser"
Oct 24, 202315:55
Season 6 episode #6. Relationships Over Transactions: A People-First Approach to launch your career in Real Estate.

Season 6 episode #6. Relationships Over Transactions: A People-First Approach to launch your career in Real Estate.

Today's Call is the Windermere Coaching Minute Podcast. Devon Kruse is our guest today. We'll talk about how she went from zero to 60 in his career. What might help other people that are newer, newer to real estate launch their career.

Here are 15 key points from the interview between Joe Galindo and Devon Kruse:


1. Devon got into real estate after witnessing a real estate transaction during the pandemic. She was drawn to the people-centric nature of the business.


2. Devon started her career at the beginning of the pandemic in 2020, so most of her initial business was conducted over Zoom. This made it challenging as real estate is an in-person business.


3. In her first year, Devon completed 8 transactions. 4 were from her personal sphere, 2 were referred by other brokers, and 2 were co-listings where she got experience.


4. Currently in year 3, Devon has about 150 people in her database. It's a mix of family, friends, past clients and referrals.


5. Devon sends monthly e-newsletters, quarterly mailers, and hosts 2 in-person events per year to her database. She meets more frequently with her A's and B's.


6. Devon has around 4-5 "hot" leads at a time that she communicates with multiple times per week. Her "warm" list is larger and she checks in less frequently.


7. Devon looks for life changes and pain/pleasure motivators on social media to identify potential leads. But she tries not to be opportunistic.


8. Devon completed the 28 Day Challenge which focuses on morning routine, business goals, and database segmentation. This helped give her focus when starting out.


9. Devon tracks everything in Google sheets - her database, value items sent, and upcoming actions. She reviews it weekly.


10. Devon attends a weekly Wednesday mastermind meeting for accountability and idea sharing. This has been very valuable for her learning.


11. A key advice Devon has it to focus on your database, be consistent in your follow up, and network with others in the industry.


12. Devon had an excellent mentor that she met with weekly and could call anytime in her first year. This was crucial to her success.


13. In her first year, Devon completed 8 transactions - 6 that she got paid on. 4 were from her sphere, 2 referred, 2 co-listings.


14. Devon focuses on providing value, education and being a resource for clients rather than traditional sales pitching.


15. Consistency in communication is key - even if people don't respond, putting your name in front of them regularly matters.


Contact Devon Kruse dkruse@windermere.com. Cell (425) 681-9347

Oct 16, 202337:36
Season 6 Episode #5 28 Years Building New Homes: Dana Adams on Working with Builders and Developers.

Season 6 Episode #5 28 Years Building New Homes: Dana Adams on Working with Builders and Developers.

Joe Galindo host our podcast today with our guest Dana Adams Who is a Master certified new construction specialist, master certified negotiation expert, and a graduate of the University of Washington. She's also the author of a book and companion guide called Live Your Gift. Today's Call will focus on her background in helping builders and developers.


Here are 10 key points from the conversation between host Joe Galindo and guest Dana Adams:


- Dana Adams has 28 years of experience in real estate and is a specialist in new construction.


- Dana got interested in new construction early in her career when she started sitting new home models on the weekends. This led to mentorship from an expert agent who helped her learn the business.


- Dana has represented over 25 builders in her career, with several long-term relationships spanning decades.


- Finding suitable land is a key challenge in new construction. Dana focused on specific geographic areas she knew well to find qualified land efficiently.


- Working with reputable builders is crucial for maintaining your reputation as an agent.


- Dana always ensured she got paid on the land sale upfront, rather than waiting to list the finished homes.


- Builders use supplemental addendums that supersede standard real estate forms, like allowing inspections but not making the sale contingent.


- Most builders allow some minor cosmetic upgrades if caught early in the construction process.


- Accompanying buyers to new construction sites is important to register them and represent their interests.


- Fostering relationships over time with builders, listing agents, and buyers leads to repeat business.


Contact Dana Adams. Danavadams@windermere.com Cell 425.466.3262

Oct 10, 202340:14
Season 6 Episode #4 Thriving in Turbulent Times: How Real Estate Trusted Advisors Outperform the Market.

Season 6 Episode #4 Thriving in Turbulent Times: How Real Estate Trusted Advisors Outperform the Market.

Here is a summary of each speaker's key points and contact information from the conversation:


- Michael Fanning (fanning@windermere.com): Introduced the topic and guests. Discussed the importance of mindset, planning, and consistency.


- Nick Hansen (hansenrecoaching@gmail.com): Provided context on why the guests were chosen and the focus on results and outperforming the market. Emphasized the importance of investing in coaching.


- David Hogan (425-890-3318): Focused on follow up with past clients and social media. Discussed the importance of mindset and having a morning routine.


- Jason Shut (text/email/call): Discussed having a niche, presenting a positive narrative, and hiring the right staff.


- Gina Wygham (425-770-0803): Talked about building confidence, hosting client events, and being proactive with potential listings.


- Lisa McNally (253-455-6769): Emphasized consistency in marketing and increasing activities when the market slowed down.


- Xana Grandonetti (509-987-4646): Focused on mindset, maximizing marketing touches, and planning trips for work-life balance.


- Christopher Rigby (425-220-0621): Discussed the power of consistency, planning, and positivity.


- Kyle Fox (253-777-9890): Noted the importance of database management, real estate conversations, the Ninja Planner, and work-life balance.


The key themes were having a consistent routine, mindset, hiring the right staff, and maintaining work-life balance.

Oct 02, 202352:51
Season 6 Episode #3. Authenticity Sells Homes: How Real Estate Agents are Using Social Media to Attract Their Ideal Clients.

Season 6 Episode #3. Authenticity Sells Homes: How Real Estate Agents are Using Social Media to Attract Their Ideal Clients.

Michael Fanning has Michelle Cook and Cameron Boone on today's Windermere's coaching minute. Both of them are active on social media. Fanning wants to see how both can help other real estate agents use social media tools.


Here are 10 key bullet points from the conversation:


1. Michelle started doing social media in early 2022 to increase her real estate presence. She learned by watching other creators on TikTok and figuring out what works.


2. Cameron started social media more than 2 years ago, slowly building up his presence. He recently hired someone to help with consistency.


3. Michelle finds real stories - not generic day-in-the-life - grab people's attention on social media. Cameron spotlights local areas and businesses.


4. Both have had strangers recognize them out in public from their social media, showing it increases their visibility.


5. Consistency is key. Posting 3-5 times per week works well. Batch filming content helps.


6. Michelle gets most business directly from TikTok. Her clients span ages 20s to 60s. Cameron currently sees more traction on Instagram.


7. Being authentic, not perfect, resonates with people. Share your personality.


8. Michelle says don't worry about age/gender - your vibe attracts your tribe. Cameron says build confidence on camera gradually.


9. Have fun with it! Do something adventurous or funny. Don't take yourself too seriously.


10. Be willing to put yourself out there. You will find your niche and people who appreciate your content.


Michelle says: "Before I film a video I ask myself who's this for?"


Cameron says: "I want people to take something away from my videos, right, and be authentic. Taking the time to go the extra mile to be authentic and to bring value to whoever is watching, providing value."


Cameron says: "Why do you like your favorite social media users so much?" He says it's because they're authentic and genuine. He says people connect with that because it's real.


Cameron adds: "Just don't take yourself too seriously. Have fun with it."


The pair have been doing video for a while. What would be their advice to people wanting to get started? Pick up your phone. Find a couple different types that you enjoy watching that you think you could recreate. You'll find your own style.


Cameron says: "I think confidence in front of the camera and just putting yourself out there is key. It evolved from that into, obviously, my day job, which is real estate. Just kind of breaking that ice with something that you're passionate about."


Fanning concludes: "All right, you guys. I'm always looking forward to the new stuff that you post, so keep it going. And if you like what we're doing, please share it, pass it on, give us a rating. Have a great day."


Contact Michelle Cook. 206.351.4260

@michellecookkitsaprealtor.

Contact Cameron Boone. 435.776.6891

@cameronboone_realestate

Sep 25, 202334:28
Season 6 Episode #2. Building a Real Estate Business on Referrals and Relationships with Jeanette Eide.

Season 6 Episode #2. Building a Real Estate Business on Referrals and Relationships with Jeanette Eide.

podcast conversation between host Joe Galindo and guest Jeanette Eide:


1. Jeanette Eide is a broker at Windermere Real Estate's Northeast Kirkland office. She started her career in 2002 and joined the Northeast office around 2015. You can reach Jeanette at jeanetteide@windermere.com


2. Jeanette and her team close around 30 transactions per year, with the majority being past clients and referrals.


3. Jeanette got into real estate because she wanted to work in the service industry and was impressed by the last agent her parents worked with when they moved to America.


4. Jeanette loves understanding her clients' unique needs and situations. She finds this exciting about real estate.


5. Listening is key - really hearing what buyers and sellers want is so important. Jeanette stressed that every client is different.


6. Jeanette has around 150 people in her sphere of influence database. She constantly adds and deletes people from it.


7. 95% of Jeanette's business comes from referrals and repeat clients. She doesn't pay for leads.


8. Jeanette started her team around year 10 of her career when she got very busy. Experienced mentors encouraged her to hire help.


9. Jeanette's assistant Amy handles social media, marketing, CRM management, and more. She brings creativity that complements Jeanette.


10. A benefit of having a team for Jeanette is being able to take Thursdays completely off. She sets this expectation with clients upfront.

Sep 04, 202338:42
Season 6 Episode #1 Leveraging AI to Enhance Real Estate Marketing: Insights from Industry Experts. Todd Steinberg and Sandy Dodge.

Season 6 Episode #1 Leveraging AI to Enhance Real Estate Marketing: Insights from Industry Experts. Todd Steinberg and Sandy Dodge.

Todd Steinberg (Director of Education at Windermere) uses AI like ChatGPT for scripts and responses. He notes careful prompting is key for useful, on-brand output in the desired tone. Practicing with AI-generated scripts sharpens agent skills.

Sandy Dodge (Windermere Copywriter) uses AI for marketing content and preparation. Framing prompts around proven philosophies gives better results than general queries. Sandy emphasizes AI's constant feedback to refine content and planning.

AI writing tools like ChatGPT and Claude show promise for real estate content like listings and posts. But agents must craft prompts carefully and provide context to get high-quality, on-brand output. Techniques: provide an initial draft for refinement, have AI adopt a professional voice, prompt for desired tone. Always review output critically, edit and re-prompt until polished.

AI can summarize sources into blog posts, citing properly to accelerate drafting. Provide articles for synthesis. Prompt to highlight facts, quotes, statistics attributed properly.

AI quickly brainstorms outlines, frameworks for humans to build on. Prompt for campaign touchpoints or blog post topic headings to stimulate direction.

For SEO, AI can suggest meta titles, headings, descriptions. Compare to SEO tools, refine and test options. Use AI to ideate but not solely decide.

Given Excel calculation basics, AI generates formulas or macros to automate analysis. Accelerates spreadsheet creation.

AI roleplaying sharpens responses by acting as different personalities, scenarios. Practice proven systems.

Frame prompts around proven philosophies and industry frameworks for better output. Remind AI you are a professional.


Key takeaways: Guide AI prompts carefully for quality content. Review and refine output critically. Accelerate tasks like summarizing, outlining, automating. Roleplay with AI to sharpen skills. Prompt AI based on proven industry philosophies and systems.

In 4000 chars, this summarizes how carefully implemented AI can help real estate agents like Todd and Sandy work smarter by generating high-quality content, accelerating tasks, roleplaying practice, and more. Key is thoughtful prompting, framing around proven systems, and critical review.

Aug 21, 202336:16
Season 5 Episode #10 Building Real Estate Client Relationships That Last - Insights from Top Agent Heather Dolin

Season 5 Episode #10 Building Real Estate Client Relationships That Last - Insights from Top Agent Heather Dolin

The Windermere Coaching Minute podcast featuring Heather Dolin:

The Windermere Coaching Minute - August 9, 2023

Guest: Heather Dolin, Real Estate Agent Host: Joe Galindo

Introduction: Joe introduces Heather Dolin, a top-producing real estate agent with over 15 years of experience. Heather shares insights on building long-lasting client relationships and driving referral business.

Staying in Consistent Touch with Clients:

  • Heather emphasizes the importance of staying top of mind with clients, especially past ones who could provide referrals.
  • She sends handwritten notes to check in and show she cares. Notes showcase her personal touch.
  • A printed newsletter goes out quarterly to update clients on her latest listings and market trends.
  • Small gifts are mailed to top clients, things like cookies, gift cards, and coffee mugs with her branding.
  • Heather also calls clients directly to touch base. Having genuine conversations nurtures relationships.
  • All efforts lead to more referrals as clients remember Heather and think of her first when friends need an agent.

Creating Her Newsletter:

  • Heather writes and designs the newsletter herself rather than outsourcing it.
  • She enjoys the creative process and sharing her authentic message.
  • The newsletter is written on airplanes as Heather returns from vacations. This downtime sparks inspiration.
  • Content includes listings she's excited about, local community news, market updates, and her family life.
  • The goal is providing value, not overtly promotional material. This establishes trust.

Gifts for Top 25 Clients:

  • Heather identifies her top 25 clients who've generated the most business.
  • These VIPs receive special quarterly gifts as a thank you for their loyalty and referrals.
  • Gifts are thoughtful items Heather herself enjoys receiving. This ensures they will delight clients.
  • Examples include baked goods, gift cards to nice restaurants, and high-end chocolates.
  • Her annual pie giveaway with homemade baked pies is always a huge hit.
  • Gift-giving strengthens relationships and keeps Heather top of mind.

Setting Client Expectations:

  • Heather provides detailed buyer and seller guides to set expectations upfront.
  • The guides outline every step of the process so clients know what to expect.
  • This transparency and guidance builds trust in Heather's service.
  • Heather credits trust as the #1 reason clients choose her to represent them.

Contact Info:

  • Heather's email is the best way to reach her for follow up questions. hdolin@windermere.com
Aug 14, 202331:49
Season 5 Episode #9. "The AI Agent: Sol Villarreal's Wisdom for Realtors on Understanding ChatGPT"

Season 5 Episode #9. "The AI Agent: Sol Villarreal's Wisdom for Realtors on Understanding ChatGPT"

In this episode, real estate agent Sol Villarreal joins us to discuss the capabilities and limitations of ChatGPT and other AI systems. Sol provides his perspective as a Realtor (in his capacity as an SKCR and WR board member) navigating this new technology.

Key topics covered:

  • Brief background on ChatGPT - what it is, how it works
  • Potential uses for ChatGPT and AI in real estate
  • Generating listing descriptions. Creating outlines, and creating formulas for Google sheets and Excel. 
  • Limitations of ChatGPT - lacks real world knowledge
  • Concerns about misinformation, bias, errors
  • Ethical implications of using AI, need for human oversight
  • Future outlook - how might AI evolve and impact real estate
  • Sol's thoughts on integrating AI as a realtor
  • Advice for realtors considering using ChatGPT/AI
  • Questions from Michael about ChatGPT's capabilities

Key Take aways

  • Leverage advanced conversational AI like ChatGPT 4, Claude 2, poe for coherent, nuanced responses.
  • Check out Google's tool is called SGE, its utility is for more-factual searches rather than conversations.
    • SGE, Bard, and Bing Chat are distinct from GPT-4 and Claude 2 in that SGE, Bard, and Bing Chat are connected to the internet, so they can give you real-time information (as opposed to the other models that don't have any news or information from after their cutoff dates in 2021/2022). "Natural language and conversations" are the specialty of GPT-4, Claude 2, Bard, and Bing Chat.
  • Use generative AI like DALL-E 2 and Midjourney to create listing images and marketing visuals.
  • Stay up to date on AI via the Hard Fork podcast and other emerging systems.
  • Remember these tools have flaws - fact check and use ethically.
  • AI should enhance human skills, not replace realtor roles and judgment.
  • Balance utilizing AI's capabilities with understanding its limitations.
  • With the right mindset and approach, AI can help realtors work smarter and provide better experiences.
  • This is just the beginning - AI will rapidly evolve in the coming years. Keep learning and assessing how to integrate it into real estate.

The key is leveraging AI thoughtfully while focusing on the irreplaceable human touch of a realtor's guidance and expertise.

Contact Sol Villarreal at sol@windermere.com

 

Aug 07, 202348:15
Season 5 episode #8. How do you support and encourage 60+ real estate agents on a daily and weekly basis?

Season 5 episode #8. How do you support and encourage 60+ real estate agents on a daily and weekly basis?

In this episode Michael talks with Mike Connolly and Rob Scarber with Windermere Kirkland. Mike has been in real estate since 1985 and Rob is newer to the business with 5.5 years and comes from the world of Restaurant management which is an industry where people skills are necessary.


1. Power of not just asking agents to do something but you do it yourself.

2. Showing up daily and being connected to your agents in business and life.

3. Creating culture through community and events.

4. Enhancing skills through training and education.

5. Having enough support for your office.


To contact Mike Connolly mconnolly@windermer.com

cell 425.765.2597


To Contact Rob Scarber robscarber@windermere.com

cell 206.406.4500

Jul 17, 202330:48
Season 5 Episode #7. The power in having clients sign in at an open house.

Season 5 Episode #7. The power in having clients sign in at an open house.

In this episode Michael talks to Amanda Sandley. Amanda works as a Windermere Broker in Kirkland WA. She has been in the business for 10 weeks and is one of Windermere Coaching clients. A month ago our path calls were all about having better open houses. Amanda was on one of the calls when she took notes about making sure to always have your open guest sign in. Learn how having guest sign in can help you to find buyers and sellers. Amanda had a great experience when she got her guest to sign in.

To contact Amanda, you can email her at. amanda@standleyhomes.com

Jul 03, 202320:38
Season 5 Episode #6. Your true worth is about what you give not what you get with Matthew Chapman.

Season 5 Episode #6. Your true worth is about what you give not what you get with Matthew Chapman.

In this episode Michael talks with Matthew Chapman a 7 year Windermere Bellevue real estate agent.

Matt is a big believer that we were designed to contribute to the world's greatest needs together rather than as individuals. While his family has been in the real estate business for 30 years, his previous career was in the non-profit sector. Matt has a whole new approach to giving back, one that truly empowers clients to make a change in the world. 

Contact Matthew https://www.chapmanhomeshq.com/

Cell 206-501-8484


Jun 28, 202323:20
Season 5 Episode #5. Gina Weigum talks about the power of face to face engagement with her clients. Don't complicate it and be authentic.

Season 5 Episode #5. Gina Weigum talks about the power of face to face engagement with her clients. Don't complicate it and be authentic.

In this episode Michael talks to Gina Weigum with 9 years in the Real Estate business and having great work life success. She is married and the mom of two teenage boys and so her schedule gets busy. She realized that she loves a great party. Here superpower is getting together with her clients 4 times a year by hosting fun get togethers where she genuinely gets to connect with her clients doing something she loves.

We know that real estate is a contact sport and Gina has figured out how to do this on a regular basis.


Contact Gina Weigum. ginaweigum@windermere.com

Jun 19, 202337:28
Season 5 Episode #4. The power of being consistent with routines, keeping it simple, and being coached with Christopher Rigby.

Season 5 Episode #4. The power of being consistent with routines, keeping it simple, and being coached with Christopher Rigby.

In this episode Michael talks to Christopher Rigby with Windermere Everett South. A 11-year professional Christopher has committed to running a great daily routine. Due to his consistent commitment to keeping it simple and doing the 20% that gives him an 80% return he is on track to have one of his best years in real estate.

In this episode Christopher talks about the power of the morning routine, the need to always bring your A game and to make sure you have a coach that is there to at time inspire you to go and push beyond your limits.

Christopher's contact. Cell 425-220-0612

crigby@windermere.com

Jun 05, 202342:01
Season 5 Episode #3. The power of being so confident and dialed in you can't be denied with Laurann Turner.

Season 5 Episode #3. The power of being so confident and dialed in you can't be denied with Laurann Turner.

In this episode Michael talks to Laurann Turner. She started her real estate career in 2018 with Windermere in Layton Utah. She has attended Ninja 3 times and coached with Windermere Coaching for 1 full year. In this episode listen to her dedication to systems, routines, and dedication to providing the highest level of services to all her clients.

Laurann understands the need for confidence and mindset. she is honest by saying it's not easy but when done correctly it is highly rewarding. In fact, when you are sending out an amazing energy of confidence and trust it is amazing what you will attack. For Laurann she attracted a significant other.

She also has accomplished what she set out to do on her life list and is a mentor to many agents in her company. It is always a pleasure to talk to Laurann as you will quickly realize as her energy and enthusiasm is off the charts.

To learn more about Laurann's systems she can be reached at Laurann@winutah.com

May 22, 202345:21
Season 5 Episode #2. Open houses are a great source of business if you have a consistent process.

Season 5 Episode #2. Open houses are a great source of business if you have a consistent process.

In this episode Michael talks to Lisa Peterson about her awesome open house process. Lisa started her career in Real Estate in 2017. She attended a Ninja Installation in 2022 and has been coaching with Windermere Coaching for a year. She is in the Maple Valley 4 corners office. She has very consistent business and she attributes it to being accountable for here daily actions. She also has a great process when it comes to working her open houses weather it is her listing or not. By raising the bar and going above and beyond for her clients she is able to do what only 6% of our industry is willing to do.



If you would like to contact Lisa she can be reached at lisapeterson@windermere.com or calling her at 253-455-6769

May 15, 202337:44
Season 5 Episode #1. How can you become the trusted sources for real estate with your colleagues in the real estate community using facebook?

Season 5 Episode #1. How can you become the trusted sources for real estate with your colleagues in the real estate community using facebook?

In this episode Michael talks to Jennifer Belmore a 10-year Real Estate agent with Windermere in Vancouver WA and Portland Or. Jennifer is married and a mother of 2 teenage boys. Early on in her career she realized there is a lot to know to get started in real estate and so to help other new agents she started creating useful information in a group on Facebook. This Facebook group grew and today is a valuable resource to brokers in Jennifer's market area. Her private group is called Vancouver WA haves and wants.

She has topics for each day of the week and here information is created to help brokers become more informed with real estate situations and resources. I love the saying that when we know better, we do better.

This is a great example of someone using technology, social media, and the collective brain power of many to help other brokers do better.

If you want to contact Jennifer for more information or to join her group, she can be reached at

360-624-7090

jennifer@jenniferbelmore.com

May 08, 202324:48
Season 4 Episode #10. When the student is ready the teacher will appear.

Season 4 Episode #10. When the student is ready the teacher will appear.

In this episode Michael talks with Shay Ryan-Blakeslee. Shay started her real estate career in 2019 and coached with me for close to a year then she attended a Ninja installation in the fall of 2021. With very young kids and coming from a corporate job into being an independent contractor in real estate routine was going to be a big need for Shay.

Shay was quick to start running the ninja habits and we always say when things are going well it is easy to be consistent but when things get difficult that is when the real work starts.

In Jan 2023 The Windermere Columbia River Gorge offices took a huge hit when they lost their fearless leader Kim Salvensen-Pauly to cancer.

This was difficult for everyone and required that individuals step up and continue to build on the amazing culture and professionalism that Kim Salvensen-Pauly and Kim Chamness had worked so hard to create.

Now with Kim C. Rachel Broughton and Shay working together they are helping their agents have amazing business and work life balance.

Shay shared how Ninja was the foundation for the habits and routines that allowed them to carry on and help hold the office accountable during difficult times.

Two items that Shay really holds onto are Gratitude’s and starting her day early.

She also Mentioned a great book. Manifest by Roxie Nafousi and I’m excited to read this book.


To contact Shay Ryan-Blakeslee

Cell 503-819-6419

srblakeslee@windermere.com

Apr 10, 202333:03
Season 4 Episode #9. A look at Ninja before, during and after with a recent student Peri Erickson Brown.
Apr 03, 202335:59
Season 4 Episode #8 When you commit to a process and show up daily it's not unreasonable to have an 800% increase in your business.
Feb 27, 202332:12
Season 4 Episode #7. Controlling your fear, single tasking, and creating balance in your days.
Feb 20, 202339:57
Season 4 Episode #6. How did Shelli become #2 in production and #6 in her MLS over the course of a year? It wasn't a silver bullet; it was committing to herself.
Feb 06, 202320:16
Season 4 Episode #5. Surprising and delighting clients, setting your business on fire with Ninja and coaching with Lisa Peterson.
Jan 16, 202336:40
Season 4 Episode #4. Winning your day begins with an early start. What does an early start look like?

Season 4 Episode #4. Winning your day begins with an early start. What does an early start look like?

In this episode Michael talks with Christopher Rigby with Windermere Everett M2. Christopher has been in real estate since 2012 in the Mukilteo Everett area of Washington state. He has steadily increased his income and created better work life balance each year. Early in life Christopher received his Eagle Scout and this ability to accomplish things that few do became a mindset for him.

Fast forward to his work life balance. Christopher starts his days at 2:30 AM. having a 6,4 and 1 year old he understands that to get things accomplished he needs to have his own time. Each morning he starts with a 5k run and the day unfolds from there. Best part is when the regular agent is rolling into the office Christopher is just about to end his workday and spend time with family.

I’m not suggesting we all get up at 2:30 but just what if you were that person that became great at a solid morning routine. Listen how Christopher did it.


Contact Christopher. crigby@windermere.com or his cell at 425.220.0621

Jan 09, 202332:37
Season 4 Episode #3. What top coaching clients do to outperform the pack in work and life.
Jan 02, 202319:57
Season 4 Episode #2. The power of doing social media for real estate correctly and not overthinking it.
Dec 26, 202239:48
Season 4 Episode #1. Words are powerful. Here are some ideas on what to say and what not to say.

Season 4 Episode #1. Words are powerful. Here are some ideas on what to say and what not to say.

In this episode Michael goes over some words and phrases that you may want to remove from your vocabulary. Remember when we speak it is powerful. We can speak in ways that minimize us or build us up. We can say things that cause others to become defensive, or we can embrace others. We can suggest things unconsciously without even knowing it.

Michael goes over some common words and phrases that are used in our industry that we may want to replace with the suggestion made.

Dec 20, 202217:25
Season 3 Episode #8. In this new market everything is the same but very different. Kristin Munger's perspective.

Season 3 Episode #8. In this new market everything is the same but very different. Kristin Munger's perspective.


In this Episode Michael talks with Kristin Munger. Kristin has been in the Greater Seattle area as a Real Estate Trusted Advisor for 18 years. She said this market is like the weather when sailing a boat. If you know how to sail well the weather may be different but you know what to do. She has worked in all types of markets. Kristin talks about the need for consistency and having a great process when it comes to working with buyers and sellers. As a realtor it is your job to help your client achieve their real estate goals. She achieves this by creating great relationships with her clients. By using the Ninja system and having process that are consistent she can have a strong referral base year after year.

Communication, and market knowledge is key to being the best advisor for your clients.

No matter what market we are in the Realtor that runs their business like a business and stays connected to their people will thrive year after year.

Also take time for yourself. Making time to have life along with good business is important.

Contact Kristin Munger. Kristinmunger@windermer.com

Website. https://kristinmunger.com/

Oct 31, 202239:42
Season 3 Episode #7. You have a choice daily about the energy you carry with you.

Season 3 Episode #7. You have a choice daily about the energy you carry with you.

In this episode Michael talks to Nicole Mangina. Nicole has been in the Real Estate business with Windermere for 25 years and is so excited about the market we are in today. Nicole understands the power she has by controlling and choosing what energy she brings to her days. Nicole understands controlling your thoughts, breathing, and the people you choose to be around has a big impact on the energy you put out into the world. We all have the power of choice. When we chose to come from a place of abundance and optimism it is boundless in what we can create for ourselves. 


We talk about how we see our world.

Using breathing and changing space to change your energy.

What are you doing in the morning and evenings?

What are some resources. 

Abraham Hicks https://www.youtube.com/user/abrahamhicks

Dr. Joe Dispenza https://www.youtube.com/hashtag/joedispenzameditation

Nicole Mangina's site. https://successperspective.com/

James Clear https://jamesclear.com/contact

Oct 11, 202234:32
Season 3 Episode #6. The power Ninja has on not only your business but on your life within just a year or so after attending.

Season 3 Episode #6. The power Ninja has on not only your business but on your life within just a year or so after attending.

In this episode Michael talks to Vinnie Gopalakrishnan a real estate broker in Naperville Il with Baird and Warner. Vinnie took ninja early in his career. 2020.

Some of the insight he will share with you is how he realized that real estate isn't as much about making a sale as it is about building strong relationships with you clients.

Vinnie also discovered his why and began to change not only his way of thinking but started to add more consistent routines into his days, and weeks. He started to see a change mentally as well as physically.

He is a great example of what you can do if you walk out of a Ninja and simply begin to apply the daily and weekly habits. The Ninja 9.


Contact Vinnie at vinnie.gopal@bairdwarner.com


Sep 19, 202225:43
Season 3 Episode #5. How having a coach helped Tyler Freed create work life balance and become and better Broker and Owner.
Sep 12, 202232:16
Season 3 Episode #4. The power of using a buyer's agency agreement 100% of the time.
Sep 05, 202238:05
Season 3 Episode #3. Listen how having a great Listing Launch process nets sellers more money and creates referral business for the Realtor.

Season 3 Episode #3. Listen how having a great Listing Launch process nets sellers more money and creates referral business for the Realtor.

In this Episode Michael talks with Tracie Gulit, and David Hogan. Tracie and David share their listing launch ideas. Each of them starts with a detailed checklist that is shared with their clients. It gives very clear steps as to what needs to be done. It also helps keep them on task and making sure they are consistent and not missing anything.

We talk Pre inspections and why it is so important. In fact, David says. " I hope we do them always and that doesn't change." Pre-Inspections put the seller in a power position because they are listing their property knowing what may come up on a buyer inspection and also being able to fix some items putting their home in a better light for the potential buyers.

The power of staging. Homes need to look appealing to all types of buyers. When a home is staged by and expert it is allowing the buyers to see the true potential of the home.

Professional photography. All homes get professional photos and video. These homes need to shine online. Many homes in order to make the final cut need to show well in an online setting.

Great ongoing communication with the seller as they navigate the dynamics of the market in Pre, and Post time frames. Tracie talks about the data points she shares with her clients, so they are aware of the activity happening on their home.

Always setting clear expectations and setting weekly communication schedules.

They also talk about the power of the Windermere Ready program and how doing all of this is much like an interview process for future sellers. When they have an amazing process, they are being watched by other potential sellers which leads to future business.

It you would like to reach out to either Realtor see contact info below. 

Tracie Gulit she can be reached at 360.201.6433. IG is @traciegulithomes

David Hogan 425.890.3318.  IG @davidhoganhomes




Aug 15, 202254:58
Season 3 Episode #2. As the market shifts we need to shift as well. 3 ideas on helping sellers in this shifting market.
Aug 01, 202231:08
Episode #1. The power of not just taking the Ninja Installation but truly becoming a Ninja based on consistent Identity based habits and believing in yourself. .

Episode #1. The power of not just taking the Ninja Installation but truly becoming a Ninja based on consistent Identity based habits and believing in yourself. .

In this Episode Michael talks with Autumn Etheredge from Tampa/St Pete Florida. Autumn became a full-time agent in May 2014. Every year her volume hovered around 4-5 million. January 2019, she attended her first installation. Her big scary goal was to close 10 million that year which at the time she thought was impossible. In 2019 She was pregnant with her second child and had a toddler at home. She gave birth to a son in October and closed over 14 million that year. That's when she knew that anything was possible and that as cheesy as it sounded THE SYSTEM WORKS!

She took the installation again in 2021 and increased her volume to 20 million and again TSW. 

In 2022 she attended her 3rd installation where I was the guide and again, she increased her dollar volume to 30 million. She was also closing her biggest listing YTD for $4,225,000. 

Flash forward to now 3 installations behind her and over 32m closed already in 2022, She can proudly say she is a Ninja for life.

The key points I took away from this conversation were.

1. Believe in your ability to do it

2. Use the system and you won't be perfect but stay consistent

3. It is great to take Ninja more than once

4. Don't do everything yourself, Autumn has a TC and a team member helping her.



To contact Autumn Etheredge.  IG @tampaliving

Email aetheredge@smithandassociates.com

Cell 813.777.0468

Jul 25, 202224:54
Episode #9. How Ashely's previous podcast help other become more vulnerable and open to life challenges.
Jul 18, 202232:23
Episode #8. Understanding your value wedge and being able to effectively articulate it to your sellers.
Jul 11, 202240:13
Episode #7. Using technology to enhance your business and client experience. "Remarkable"
Jun 21, 202228:54
Episode #6 Moving from Chicago to Seattle and only knowing 2 people. How Ninja was a base to help Brooks Glenn build a successful business in 4 years.

Episode #6 Moving from Chicago to Seattle and only knowing 2 people. How Ninja was a base to help Brooks Glenn build a successful business in 4 years.

In this episode Michael talks to Windermere Broker Brooks Glenn. Brooks was a real estate agent in Chicago for many years then decided to move to Seattle in 2018. Upon arriving in Seattle, he began working as a Broker for our Windermere Shoreline office. Very quickly he discovered a positive culture, and a suggestion was made to attend a Windermere Ninja Installation. I remember when Brooks took the installation because it was very apparent that he was an individual that was going to run with the knowledge he was going to get over the 4 days of that program.

When Brooks arrived in Seattle, he knew 2 people and was really starting over from scratch. He says this was his opportunity to start fresh and build a business based on a strong platform. Ninja gave him a process and a methodology that would not just help him build a great business and life but also carry him through 2 years of Covid and come out of that and continue to thrive.

Brooks talks about staying connected to your clients and fellow colleagues. He believes very much in having intention and making sure you have a routine. He also knows that we may fall off the routine from time to time but getting right back to is what is important. There are many people that have A-ha moments in life which is great an A-ha moment does not do you any good if you do not follow it up with Action. Brooks acted right out of the gates, and you can see the success it brought to him.


Brooks also love to sing and he is a member of the Seattle Men’s Chorus

Click here for upcoming shows. https://www.seattlechoruses.org/


Contact Brooks Glenn  https://www.brooksglenn.com/


Jun 13, 202232:18
Episode #5. From the book the Gap and the Gain. 6 questions to ask when faced with big decisions.
Jun 02, 202210:42