Ahead of the Curve with Coco Mocoe
By Coco Mocoe
Ahead of the Curve with Coco MocoeMar 26, 2024
Taking a break. Follow me on YouTube ❤️
This is not goodbye, but see you later ❤️
This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene.
The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops.
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Join the #AheadOfTheCurve discord here
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Email: cocomocoe@gmail.com
TikTok Ban 2024: Why it feels real this time & what will happen to creators
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Join the Discord here: https://discord.gg/PjJuA7JehE
Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!
Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978
Email: cocomocoe@whalartalent.com
CNN: "House passes bill that could lead to US ban of TikTok"
#TikTokBan #Marketing
"Why trends go viral": What I learned from "The Tipping Point" by Malcolm Gladwell
Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond.
In this episode, we discuss 3 of my major takeaways after reading the book:
- The power of repetition or "The Blues Clues Effect"
- The power of reverse marketing or "The Barbara Streisand Effect:
- The power of ritual or "The Airwalk Effect"
Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy.
Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj
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Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!
Email: cocomocoe@whalartalent.com
Creator Advice: "How to get out of a shadowban on TikTok"
Subscribe to Coco's YouTube channel 📺
Follow Coco Mocoe on social media:
Join the Discord here: https://discord.gg/PjJuA7JehE
Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!
Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm (Reesa Teesa's 10 minute series takes over!)
You can listen to my episode about the success of Reesa Teesa and her "Who the F Did I Marry?" series here
Email: cocomocoe@whalartalent.com
Billie Eilish vs. TikTokers + “Who the F Did I Marry?” Series Changes TikTok Algorithm Forever
"The Tipping Point" by Malcolm Gladwell: amzn.to/3UN5D7L
In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her?
Let me know your thoughts in the reviews!
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Email: cocomocoe@whalartalent.com
How women took over the NFL: From Taylor Swift to Alix Earle
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Follow Coco Mocoe on social media @cocomocoe
For business inquiries, email: cocomocoe@whalartalent.com
Summary of Episode:
The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico.
This year more than ever, the NFL had their eyes set on a female audience. This came with the addition of player’s girlfriends in the stands like Alix Earle, Taylor Swift and Hailee Seinfield. Alix Earle was even a presenter at the NFL Honors ceremony in Vegas a few days ahead of the superbowl and her boyfriend is Miami Dolphin’s wide receiver Braxton Berrios.
While in Vegas this week, there was chatter that the NFL expected this to be the most watched Super Bowl in history. Thanks to the female fans tuning in for a look at Taylor Swift. And boy was there a show! She had Blake Lively, Ice Spice and Lana Del Rey in her box and there was even betting sites that had entire bets based around how many times the camera would pan to her during the game.
There was also a 49’ers wife who made headlines, Krysten You-Sh-Check. Wife of full back Kyle You-Sh-Check. She went viral online for creating custom pieces to wear to games in support of Kyle. In fact, she was propositioned by Brittany Mahomes to create a look for her and she sent Brittany a jacket for Taylor Swift, as well. Stressing that it was no pressure. If Taylor wanted to wear it then great.
Taylor showed up to one of the Kansas City play-off games in the jacket and the story went viral. Because of the exposure from this moment, she turned this into a licensing deal with the NFL (according to USA Today). She inked the first women-led licensing deal with the NFL which means she can sell merch using their team logos. She told Today that this has been in the works for years but the exposure of Taylor Swift wearing one of her creations catapulted her.
A puffer vest that she is auctioning for the National Breast Cancer Foundation currently has a bid of $52,000+.
This also leads us to the shift towards female-focused advertising at the super bowl this year. It typically caters to men or tows an even line. But this year, they knew the Swift fans were watching.
The first commercial to hit the screen was for the upcoming Wicked movie featuring Ariana Grande. I could be mistaken but you don’t often see movie trailers as commercials at the Superbowl. Especially one for a movie coming out almost a year later and one that is a musical adaptation with two female leads.
This was also the first year that two beauty brands went toe-to-toe. E.l.f.and NYX. Both very different commercials. I am fascinated at Elf’s aggressive approach to marketing the last year or so. They had a superbowl spot last year with Jennifer Coolidge. They built a world in Roblox and were all over the new Mean Girls movie. In a way that was off-putting, in my opinion. I love elf but it was the first time I felt an adverse reaction to them. Their commercial featured a Judge Judy bit.
The NYX commercial was simpler and featured Cardi B. It was to promote their duck lips plumper. At the end, it showed a QR code and the longer commercial was much more NSFW. I actually liked the ad. It felt like a secret treat for those who got to the QR code quick enough.
Another commercial that I loved was with Beyonce for Verizon. At the end of it, she hinted at new music. A few moments later, she dropped two new country singles, "Texas Hold 'Em" and "16 Carraiges". There is a rise of “off-camera” experiences when it comes to the best superbowl ads. People know that other’s are watching the superbowl on their phones
Thank you for reviewing the podcast and sharing it with a friend! Tune in every Monday for a pop culture and marketing deep dive.
TikTok vs. UMG, Taylor Swift at the Grammy's
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Thank you for reviewing the podcast!
Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on stage, Victoria Monet wins for "Best New Artist" of the year and more!
We also cover the biggest tech story of the week which was that Universal Music Group pulled all of their artists from the TikTok music library; which includes, Ariana Grande, Taylor Swift, Miley Cyrus, Lana Del Rey, SZA and more. What does this mean for the future of the music industry and how new artists are discovered on social media?
Listen to the latest episode of #ShareYourScreen with Sulinna Ong from Spotify here: https://open.spotify.com/episode/2znWBVShVCGJY93yTjHkFJ?si=loBTe87iQFiSuKukhl3hCA
Cody Fry's interview with Rolling Stones about his music being pulled off TikTok by UMG: https://www.rollingstone.com/music/music-features/cody-fry-universal-music-tiktok-fight-1234959520/
For business inquiries, email: cocomocoe@whalartalent.com
The TMZ Interview (ft. Wyld Young)
Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more.
Follow Wyld Young on socials:
Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941
Thank you for watching, rating and subscribing to the podcast ❤️ Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco
Follow Coco Mocoe on TikTok and Instagram: instagram.com/cocomocoe
EMAIL: cocomocoe@whalartalent.com
TAGS: grammys tmz entertainment news megan thee stallion hiss nicki minaj big foot the weeknd will smith interview celebrity news tmz sza lana del rey best new artist album of the year
Creator Advice: "Your fear of getting hate is stopping you from going viral"
Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. Here is how I have learned to grow self-confidence even at times when I fall into the trap of reading awful things people are saying. It happens to everyone online so it is not personal! I hope this helps someone ❤️ SOURCES: "I faked a scandal online for attention" by Marley Jaxx https://www.youtube.com/watch?v=z13TFm-tlTo Bria Jones Podcast, "because of I love you": https://youtu.be/SKtUfVHnEDE?si=sTvp1fenrhqbV4IW EMAIL: cocomocoe@whalartalent.com
Thank you for watching, rating and subscribing to the 'Ahead of the Curve with Coco Mocoe' podcast ❤️ Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco Follow Coco on TikTok and Instagram: instagram.com/cocomocoe tiktok.com/@cocomocoe #InfluencerMarketing #CreatorMarketing
The "Mean Girls" Review
Did the world need a “Mean Girls” musical movie? Let's discuss... Tina Fey comes back to the big screen with a “Mean Girls” musical remake based on the Broadway play. The new movie features an all-star cast like Renee Rapp, Auli’i Cavalhro, Jaquel Spivey, Avantika, Angouri Rice, Christopher Brinley and Bebe Wood. Lot’s of reviews are coming in about the movie. Here are my thoughts from a media perspective and how the public’s response to this movie will shape the industry in the next few years. LINKS ⬇️ Listen to Coco on the “TSC: Him & Her’s” podcast here Listen to Coco on the “Big Name B*tches” podcast here Watch "Share Your Screen" with Nicky Reardon and Coco Mocoe on the @NickyandCoco channel here
Source: Watch “Hollywood Has a Musical Problem” here SOCIALS ⬇️ Join the Discord here Follow Coco Mocoe on TikTok & Instagram (@cocomocoe)
For business inquiries or interviews, email Coco’s team: cocomocoe@whalartalent.com
Saltburn Analysis: "Barry Keoghan Deserves the Oscar"
"Saltburn" Spoiler Alerts Ahead! 🚨
Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it.
Topics discussed:
- Who is Emerald Fennell and her connection to Margot Robbie?
- Comparing the ending of “Saltburn” to “Leave the World Behind”
- Symbolism of the moth and Oliver
- Oliver correcting Fairleigh about the poet Lord Byron
- The symbolism of mirrors
- The symbolism of red rooms
- Oliver’s strained relationship with his parents
- The symbolism of their costumes
- The foreshadows of death during the lunch scene
- Unanswered questions after the movie
Emerald Fennell’s interview in NME magazine: https://www.nme.com/features/film-interviews/emerald-fennell-saltburn-director-oxford-university-3540076
Saltburn IMDB: https://www.imdb.com/title/tt17351924/
Podcast episode about Succession and the Kardashians: https://podcasts.apple.com/us/podcast/why-the-kardashians-are-turning-their-show-into-a/id1603953369?i=1000613986207
My second show with Nicky Reardon, “Share Your Screen”: https://www.youtube.com/@NickyandCoco
TLDR; GIVE BARRY KEOGHAN THE OSCAR ✨
#Saltburn #JacobElordi #BarryKeoghan
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Hi I'm Coco Mocoe! Welcome to my show, "Ahead of the Curve". I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com Follow Coco on social media: instagram.com/cocomocoe/tiktok.com/@cocomocoe
Why audiences want quality over relatability in 2024 (ft. Koosha Nouri) Pt. 2
Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trendy the last few years? Let's discuss!
Welcome to the season finale of #AheadOfTheCurve with Coco Mocoe! Today's episode is part 2 with top beauty brand strategist and creator, Koosha Nouri.
What will be the next big trend on TikTok and beyond in 2024? High-def content. We see this growing on beauty tok with creators like Monet McMichael. But where does it go back to? One of the top creators in the beauty space -- Jackie Aina. Will beauty filter fatigue lead to the renaissance of high def, 4k videos on social media? And what will happen to celebrity brands like Rare Beauty by Selena Gomez, Kylie Cosmetics by Kylie Jenner and Fenty Beauty by Rihanna as the beauty space becomes fatigued with so many celebrity brands popping up left and right?
Let's talk! You can find Koosha Nouri on socials here: tiktok.com/@kooshaaainstagram/kushin/ youtube: @kooshaaa Thank you for watching, rating and subscribing to the podcast ❤️ Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco Follow Coco on TikTok and Instagram: instagram.com/cocomocoe
EMAIL: cocomocoe@whalartalent.com
TAGS: Jackie Aina, Monet McMichael, Meredith Duxbury, Alix Earle, Mikayla Noguiera, Tati Westbrook, Selena Gomez, Rihanna, Kylie Jenner
How to be a viral beauty influencer in 2024 (ft. Koosha Nouri) Pt. 1
Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends? Today's episode is with top beauty brand strategist & creator, Koosha Nouri! He is a wealth of information when it comes to brands, best practices, how to go viral in the beauty space and more. You can find Koosha on socials here: tiktok.com/@kooshaaa instagram/kushin/ youtube: @kooshaaa We discuss topics such as; - The rise and fall of the YouTube beauty space - The TikTok gold rush with creators like Mikayla Noguiera, Meredith Duxbury and Monet McMichaels becoming beauty brand darlings - How to go viral on TikTok, YouTube and Instagram as a beauty influencer - What is next for celebrity beauty brands like Rare Beauty and Kylie Cosmetics? - What do beauty brands look for when choosing what influencers to work with? Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow Coco on TikTok and Instagram: instagram.com/cocomocoe tiktok.com/@cocomocoe EMAIL: cocomocoe@whalartalent.com
The Origin of "Millennial Cringe" (ft. @freddiesroommate)
Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. Today’s video is featuring Justin Jordan aka @freddiesroommate from TikTok! You can listen to his podcast “Decoding Reality” here: https://shows.acast.com/63c77fa7e4b41d00114b74a4 Topics discussed in this episode of #AheadOfTheCurve with Coco Mocoe are: - “Leave the World Behind” on Netflix - Superhero & Marvel Fatigue - The Golden Bachelor - Who is Boxxy? - The origin of “millennial cringe” - Glee & The Glee Project Read the whole article on “millennial cringe” on meltwater’s site here: https://www.meltwater.com/en/blog/millennial-cringe -- Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369 Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ Follow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videos Join the Discord here: https://discord.gg/wTg3PtBkjs EMAIL: cocomocoe@whalartalent.com TAGS: Boxxy, Millennials, Gen-Z, Gen Alpha, Cringe, Millennial Cringe
2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast)
Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come.
You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732
You can watch the “Infinite Scroll” YouTube video with me here: https://www.youtube.com/watch?v=hp1d_uSLdhE&pp=ygUPaW5maW5pdGUgc2Nyb2xs
Time Stamps + Topics:
- Meet the Infinite Scroll podcast 0:00
- Mikayla Noguiera’s Lashgate 5:00
- Addison Rae Leaving TikTok - 15:50
- Ruby Franke & Colleen Ballinger - 27:40
- Dylan Mulvaney’s Budlight Fall Out - 41:15
- Emma Chamberlain’s Podcast Criticism - 50:00
Thank you so much for listening! Share the podcast with a friend who loves pop culture and marketing just as much as we do.
Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369
Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ
Follow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videos
Join the Discord here: https://discord.gg/wTg3PtBkjs
EMAIL: cocomocoe@whalartalent.com
Is Barstool Sports the next BuzzFeed?
Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. Thank you so much for listening to the podcast, subscribing to my channel and for sharing your favorite episodes with a friend who loves marketing and pop culture as much a we do. Let's hit 500 reviews on Spotify by the end of 2023!
This episode is based fully on opinion. I encourage everyone to do their own research, as alway! TAGS: Dave Portnoy, Barstool Sports, Jenna Marbles, Alex Cooper, Call Her Daddy, BuzzFeed, Quinta Brunson, The Try Guys, Marketing, Pop Culture -- Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com
How Selena Gomez Became Gen-Z's Favorite Pop Star (ft. @adamtheflop)
How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all.
Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu
Follow @adamtheflop on TikTok, Instagram and YouTube
Follow Coco Mocoe on TikTok, Instagram and YouTube
Here is the great deep dive I mention early on in the video. It is from creator @rxbeccarose // Video: https://www.youtube.com/watch?v=YOGBT2eino4&pp=ygUab2ggaXRzIGp1c3QgcmViZWNjYSBzZWxlbmE%3D
Thank you for subscribing to my YouTube channel and for reviewing the podcast, wherever you listen! Send it to a friend who loves talking about Selena Gomez as much as we do ❤️
Celebrity "SEO" Conspiracies: From Taylor Swift's "Jet" to Hailey Bieber "Mean Girl" (ft. Fluently Forward)
Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”.
Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385
Follow Shannon on TikTok: https://www.tiktok.com/@fluentlyforward
Thank you for subscribing and reviewing the podcast! Share it with a friend who loves pop culture and marketing as much as we do!
Email: cocomocoe@whalartalent.com
Find Coco Mocoe on your favorite socials by searching @cocomocoe
Subscribe to the ‘Ahead of the Curve’ podcast on YouTube: https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ
Millennials Vs. Gen-Z: Whose digital footprint will be more "cringe" as time goes on?
Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that?
From the cup song to Hogwarts houses to boxxy - millennials at least have culture! Let’s discuss.
The viral TikTok that inspired this video was from @freddiesroommate on TikTok about the history of millennial cringe and the creator "boxxy" aka Catie Wayne.
Examples of tiktokers making videos about millennials: @biancascaglione and @snarkymarky
https://discord.gg/FWjnNmCnRu
Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco
For potential interviews or partnerships, email: cocomocoe@whalartalent.com
Why did everyone want Glossier to fail?
Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she?
Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier.
What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in.
My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective!
TIME STAMPS:
Introduction - 0:00
The Glossy Book + Author - 2:20
Emily Weiss - 4:38
“Into the Gloss” - 7:15
Glossier - 12:47
Glossier’s Height - 16:26
Celebrity Name Drops - 22:40
Glossier’s Mistakes - 26:18
How can Glossier become “cool” again? - 35:10
Follow Coco on social media:
Instagram: instagram.com/cocomocoe
TikTok: tiktok.com/@cocomocoe
YouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_
Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp
Thank you for listening to ‘Ahead of the Curve with Coco Mocoe’ wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert’s perspective.
You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC
For business inquiries, email: cocomocoe@whalartalent.com
How a viral pickle sweatshirt made TikTok Shop millions (ft. Jess Slone)
For more celebrity and creator interviews, marketing insights and TikTok trends - subscribe to the channel!
Follow Bad Addiction Boutique:
tiktok.com/@badaddictionboutique
instagram.com/badaddictionboutique
"Why is the pickle sweatshirt taking over TikTok?" Today Show Article: www.today.com/food/trends/pickle-sweatshirt-tiktok-rcna100656
Buy the pickle sweatshirt:
shopbadaddiction.com/products/pickle-jars-sweatshirt
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You can find more episodes of “Ahead of the Curve with Coco Mocoe” wherever you find your favorite podcasts or on YouTube.
Tune in weekly for pop culture news, marketing trends and interviews with people making waves on the internet.
Follow Coco on socials:
tiktok.com/@cocomocoe
instagram.com/cocomocoe
For business inquiries, email: cocomocoe@whalartalent.com
TAGS: #JessSlone #BadAddictionBoutique #PickleSweatshirt #TikTokShop #MikaylaNoguiera #FashionTrends #Entrepreneurship #Interview
Breaking Down the Biggest Scandals of 2023 w/ Molly McPherson (P.R. Crisis Expert)
Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. You can follow Molly McPherson on social media here: instagram.com/molly.mcpherson tiktok.com/@mollybmcpherson You can listen to Molly McPherson’s P.R. podcast, “Indestructible PR Podcast”: https://podcasts.apple.com/us/podcast/indestructible-pr-podcast-with-molly-mcpherson/id1441897190 TIME STAMPS: 0:00 - 1:28 = Introduction 1:28 - 11:30 = The definition of “public relations” and her PR career 11:30 - 16:20 = Do celebrities reach out because of her videos? 16:20 - 24:00 = Mila Kunis & Ashton Kutcher 24:00 - 27:40 = Will & Jada Smith 27:40 - 31:30 = Lizzo Lawsuit 31:30 - 37:00 = Colleen Ballinger 37:00 - 45:15 = Creator’s Vs. Celebs PR Responses 45:15 - 51:10 = Ellen Degeneres Thank you for rating the podcast on your favorite platforms and subscribing to my YouTube channel for exclusive video content from each interview! Follow Coco Mocoe on socials:
tiktok.com/@cocomocoe https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ
Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com
Bobbi Althoff: How a mom-influencer created the top rap podcast overnight
The Trevi Moran Interview
Today we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music. Here is my sit-down interview with the rising pop star. Hope you enjoy! Follow Trevi Moran on YouTube: https://www.youtube.com/trevimoran
Subscribe to the #AheadOfTheCurve podcast channel Listen to the episodes back on your favorite podcast platforms (Spotify, Apple & Google) Follow Coco on social media: tiktok.com/@cocomocoe instagram.com/cocomocoe TIME STAMPS: 1. Intro & the viral Mac store videos 0:00 - 5:47 2. “X factor” audition 5:47 - 10:15 3. Dealing with hate as young as 12 y.o. 10:15 - 15:25 4. Opening up about addiction 15:25 - 17:25 5. Creating O2L 17:25 - 23:23 6. Opening up about addiction pt. 2 23:23 - 35:37 7. How Trevi signed to Angelica Cob 35:37 - 39:05 8. Signing to a record label 39:05 - 40:57 9. Trevi’s upcoming music 40:57 - 44:45 10. What makes Trevi’s music so unique 44:45 - 45:37 11. Would Trevi go on another talent show 45:37 - 50:32 For business inquiries, email: cocomocoe@whalartalent.com
Taylor Swift & Travis Kelce: Why is everyone obsessed with "PR" relationships? (ft. @simplysimone)
Today we are talking to pop culture expert @simplysimone from TikTok (300k+) all about the trending topics right now. Is Taylor Swift and Travis Kelce a “PR relationship”? How did Olivia Rodrigo break the Disney pop star curse? Could Beyonce be going for an EGOT? Why did Kim Kardashian announce the Usher as the Superbowl Halftime performer? And why is ‘Love is Blind’ season 5 so messy? You can follow @simplysimone on TikTok here! TIME STAMPS: Introduction 0:00-3:56 Taylor Swift & Travis Kelce 3:56-10:49 Olivia Rodrigo 10:49-20:41 Beyonce EGOT? 20:41-25:29 Usher Super Bowl Announcement 25:29-31:31 ‘Love is Blind’ Season 5 31:31-45:28 What artist is next to blow up 45:28-48:36 -- Join the discord for #AheadOfTheCurve with Coco Mocoe: https://discord.gg/n6qc4gcYf5 Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com
Greg Goodfried: From managing the D’Amelio family to creating Lonelygirl15
You can watch old videos from the original Lonelygirl15 youtube channel here: www.youtube.com/@UCVEfyEuLJpgw_y4jSgV8Rtg
Did you know the man who created Lonelygirl15 is the same man who has managed the D'Amelios since their rise to fame in 2020?
Today we are interviewing top talent manager, Greg Goodfried. I call him the "Tom Brady" of the internet. I have never met someone with a better resume and genuine curiosity for the world and the art of storytelling.
For business inquiries, email cocomocoe@whalartalent.com
Join the #AheadOfTheCurve discord here: discord.gg/n6qc4gcYf5
TIME STAMPS:
Introduction 0:00 - 1:05
The Origin of LG15 1:05 - 3:50
How they cast “Bree” aka Jessica Rose 3:50 - 7:20
How to go viral 7:20 - 8:07
Why they created LG15 8:07 - 10:20
The business model of LG15 10:20 - 12:20
The first LG15 video 12:20 - 14:50
The cult elements of LG15 14:50 - 17:35
The moment someone recognized LG15 17:35 - 19:05
LG15 was first brand deal on YouTube 19:05 - 24:10
How the fans found out LG15 wasn’t real 24:10 - 27:50
What happened after LG15 was revealed 27:50 - 30:00
How Greg got into talent management 30:00 - 31:08
Could there be a LG15 today 31:08 - 33:20
The Grand Finale of LG15 33:20 - 39:21
How Greg signed the D’Amelios 39:21 - 46:10
Why certain people become famous 46:10 - 50:10
The moment I realized TikTok would be big 50:10 - 51:43
Greg’s favorite thing about each D’Amelio 51:43 - 53:57
Dancing With The Stars 53:57 - 55:30
Charli D’Amelio in 5 years from now 55:30 - 56:40
D’Amelios Vs. Kardashians 56:40 - 59:23
Predictions about the internet 59:23 - 1:03:41
Thank you for watching, commenting and subscribing! ❤️
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TAGS: lonelygirl15, charli d'amelio, the d'amelio show, greg goodfried, dixie d'amelio, d'amelio hulu, landon barker, podcast, interview, influencers, celebrity, entertainment news, kardashians, kuwtk, ahead of the curve, coco mocoe
Ashton Kutcher Situation Gets Worse, Drew Barrymore’s “Apology”, + VMA’s 2023 was a Mess
What a WILD week for celebrities! It seems like everyone is in a race to the bottom of the barrel. This episode was going to be solely dedicated to the 2023 VMA's but we had lots of other things to cover at the end. Here is a list of all the artists that performed at the 2023 VMA's: https://www.mtv.com/vma/performers Ashton Kutcher resigns from Thorn after him and Mila Kunis wrote letters of support for Danny Masterson: https://www.nbcnews.com/news/us-news/... Drew Barrymore pauses show until end of strike: https://www.nytimes.com/2023/09/17/arts/television/drew-barrymore-show-pause-writers-strike.html Everything expressed is my personal opinion. -- TIME STAMPS: 1. Introduction 0:00 to 3:00 3. The History of the VMA’s 3:00 to 9:25 4. 2023 VMA’s 9:25 to 15:15 5. Mila Kunis, Ashton Kutcher 15:15 to 18:00 6. Lizzo’s Comeback 18:00 to 19:12 7. Drew Barrymore vs. Jimmy Fallon 19:12 to 21:25 8. Billboard launches TikTok Top 50 Chart 21:25 to 23:11 9. Dunkin’ Donuts & Ice Spice collab 23:11 to 25:26 10. Olivia Rodrigo VMA performance 25:26 to 27:41
-- Join the #AheadOfTheCurve discord chat here: https://discord.gg/n6qc4gcYf5 For business inquiries, email: cocomocoe@whalartalent.com
The Holly Madison Interview
Holly Madison on "Ahead of the Curve with Coco Mocoe".
Written and produced by Coco Mocoe
For business inquiries and bookings, email: cocomocoe@whalartalent.com
From TanaCon to Hype House: The Biggest Moments on the Internet w/ Taylor Lorenz (author of Extremely Online)
Pre-Order #ExtremelyOnline here: https://www.amazon.com/exec/obidos/ASIN/1982146869?tag=extremelyonlinecom
Did you know YouTube was originally a dating app?! I didn’t know either but I learned that in Taylor Lorenz’s new book ‘Extremely Online’.
Taylor Lorenz is a journalist who has written some of the most viral stories about the internet on New York Times, Washington Post, The Atlantic and more. You can learn more about her and her stories here.
A few topics that Talyor and I discuss in this episode are:
- How Lonelygirl15 changed the internet forever
- Why ‘industry plants’ are not actually a real thing
- The origins of YouTube & the first VidCon convention
- The genius of Logan & Jake Paul (for better or for worse)
- Why does YouTube promote problematic people like Colleen Ballinger (and now Ruby Franke)?
- The era of Emma Chamberlain, Tana Mongeau & TanaCon
- Taylor Lorenz coverage of Hype House (Charli D'Amelio, Addison Rae, etc)
- The genius of Famous Birthdays
"Ahead of the Curve with Coco Mocoe" is a podcast about marketing, pop culture and rising internet trends + stars. You can find Coco Mocoe on your favorite socials media apps here:
Instagram: @cocomocoe
TikTok: @cocomocoe
LinkedIn: @cocomocoe
YouTube: @cocomocoe
Join the Discord and chat about the internet's biggest stories here: https://discord.gg/k94JJmqc
For business inquiries, email cocomocoe@whalartalent.com
Streamy's 2023 Review: What it foreshadows about the creator space + Dillon Danis goes below the belt
The Streamy's 2023 aired last night and featured nominees like H3 podcast, Alix Earle, Brittany Broski, Logan Paul and more. Here are my thoughts on what it foreshadows about the creator space and why I think the Streamy's will eventually hit a more prestigious level - once they have this one ingredient.
I also talk about the controversy surrounding Taylor Swift impersonator, Ashley Leechin (noitsashley13) who pulled a prank recently by pretending to be Taylor Swift and leading to a mob. Article here.
I also touch on the Dillon Danis controversy with Logan Paul. He has attempted to shame Paul's fiance, Nina Agdal, in a smear campaign ahead of their boxing match. Article here.
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Thank you for listening! You can hear more on the Share Your Screen podcast.
For business inquiries, email cocomocoe@whalartalent.com
The Danger of Fame: Taylor Swift fans show up outside wedding rehearsal + times fans killed celebrities
UPDATE: A day after this episode went up, a video surfaced online of Drew Barrymore's lifelong stalker rushing the stage with her and Renee Rapp at an event. Read more about the story here.
Fame is one of the most dangerous things that can happen to a person.
You may have seen videos of fans swarming a small restaurant in New Jersey that Taylor Swift was spotted inside of. Here is why that normalizes the stalking behavior to those with the worst of intentions. Plus the shifts in culture and legislation that I hope happens to protect these people from the worst of the stalkers.
Plus we talk about celebrities who have tragically died because of fame; from John Lennon to Princess Diana to Selena and more.
Here is the TikTok that I referenced that sparked this discussion.
Here is an article about the fans who showed up to stalk Taylor Swift outside of Jack Antonoff's wedding rehearsal in New Jersey.
You can find me on your favorite social media platforms @cocomocoe
For business inquiries, email cocomocoe@whalartalent.com
Bethenny Frankel calls for reality star union and receives support from SAG-AFTRA (Marketing Expert Reacts)
Bethenny Frankel has been speaking out against the treatment of reality stars recently and says she was inspired by the WGA and SAG-AFTRA strikes. While there was some initial pushback, it seems that she is gaining momentum. SAG-AFTRA publicly expressed support to Bethenny and reality stars fight to unionize against networks like Netflix, NBC Bravo and more.
I recently talked about the treatment and exploitation of reality stars on an episode of #ShareYourScreen with Nicky Reardon. You can watch the slideshow, deep dive here. You can also listen to Share Your Screen wherever you find your favorite podcasts.
Momentum has been growing for reality stars and their fight for better treatment during and after filming. This comes after former 'Love is Blind' star, Nick Thompson, filed a lawsuit against Netflix last year and launched U.C.A.N. (Unscripted Cast Advocacy Network). There seem to be many parallels with how reality stars are treated across multiple networks - hinting at an institutional problem that needs change.
TAGS: Real Housewives VPR Vanderpump Rules Bravo Love is Blind Big Brother CBS Survivor MTV Teen Mom Reality TV SAG-AFTRA Union Strike Nick Thompson Bethenny Frankel Marketing PR Public Relations Lawsuit Pop Culture News
I got the statistics about reality TV programming from gitnux
For business or interview inquiries, email cocomocoe@whalartalent.com
BookTok Drama Leads to Harrassment of Real-Life Hockey Player, Kai Cenat Riot & Cardi B "Mic" on eBay (Marketing Expert Reacts)
Thank you so much for listening to, rating and sharing the podcast! Send it to all your marketing friends.
In today's episode, we react to these topics from a marketing perspective. Everything is based on opinion.
1. BookTok Drama (5:05)
InTheKnow posted a great article recapping all of the booktok drama that went down this last week, if you want to read the full article. In short, a TikToker by the name of Kierra Lewis began fixating on hockey players after reading the smut novel 'Pucking Around' by Emily Rath.
She began posting videos of real-life hockey players, one of which was Alex Wennberg. The videos became increasingly sexual and the Seattle Kraken hockey team even flew her out to the Stanley Cup. There she posted vulgar videos of players which could be seen as sexual harassment, in my opinion. TikToker, @mynameismarines, posted now deleted videos from Kierra Lewis in which Lewis talked about players strokes, her holes, and filmed hockey players without their consent during stretches with sexual commentary over the videos.
Wennberg's wife eventually spoke out against the harassment that her husband and other players faced as a result of Lewis' videos. Seattle Kraken unfollowed Lewis and deleted all their booktok videos. Lewis claimed that the team used booktok for clout, insinuating that players should be okay with her sexually suggestive videos because it gave them 'fame'.
This is all based on my own opinion of the situation. Let me know what your thoughts are.
2. Kai Cenat Riot (33:00)
Twitch Streamer, Kai Cenat, tried to hold a PS5 giveaway in NYC last Friday and it quickly turned into a riot. The situation led to legal ramifications for Kai and his team. He was arrested and released Saturday morning but has to go to court. The charges are 'inciting a riot' among other things.
Here are my thoughts on why live-streamers hold a specific type of fame and can turn out an audience that is sometimes bigger than A-List, 'mainstream' stars.
The riot felt like Tanacon 2.0 but somehow even worse. Here is an article by AP recapping the event.
3. Cardi B Microphone (51:00)
Cardi B was recently performing in Vegas and threw her microphone at an audience member who splashed water on her. Where the story sparked my interest was TMZ reported that the microphone was being listed on eBay and is currently going for $99,900. The bids end tomorrow (Tuesday).
But in my opinion, the microphone has yet to be verified. There are no identifiable features on the eBay listing. There are other listings on eBay claiming to be the same exact microphone. How do we know it is legit?
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Thank you for listening to 'Ahead of the Curve with Coco Mocoe'. You can find Coco on social media (@cocomococe). Tune in every Monday morning for trending pop culture news from a marketing perspective.
For business inquiries or guest appearances, email cocomocoe@whalartalent.com
Doja Cat: When Celebrities Turn on Their Fans (ft. @nicky.reardon)
Listen to Nicky and Coco's new show 'Share Your Screen' on YouTube, Spotify or Apple Podcasts!
Follow Nicky on TikTok @nicky.reardon
In this episode, we talk about the science behind fandoms. Refinery29 wrote a great article about this topic.
We specifically focus on the fandoms around Doja Cat and Taylor Swift and their differing approach to handling that relationship.
For business inquiries, email: cocomocoe@whalartalent.com
Barbie: How Mattel Rebranded "The Most Hated Doll" in America ("Tiny Shoulders" Documentary)
Just a few years ago, Barbie was seen as a polarizing and sometimes hated figure - as documented in the 2018 documentary "Tiny Shoulder". Fast forward to 2023, Barbie could be argued as one of the most universally loved brands in the lead up to the release of the movie starring Margot Robbie and Ryan Gosling.
But how did Mattel do it? To understand the branding of Barbie, we must first dive into her history. Did you know that the founder of Barbie, Ruth Handler, created the doll because she felt like only giving young girls baby dolls indoctrinated them into motherhood?
There is a great article about Ruth Handler, the mother of Barbie, on Tablet Magazine (read here)
You can watch "Tiny Shoulders" on Hulu.
This episode is a deep dive into Mattel and the polarizing history of Barbie in the lead up to the 2023 movie. The reason I do not spend much time discussing the Barbie movie is because I stand with the SAG-AFTRA & WGA strike. This is more about the brand behind the doll, Barbie, and is not to be mistaken as a promotional piece of content for the movie.
For business inquiries, email: cocomocoe@whalartalent.com
You can find Coco Mocoe on your favorite social platforms by searching @cocomocoe
The talent manager behind your favorite reality stars (ft. Courtney Bagby Lupilin)
Today's episode is on a guilty pleasure of mine, which is reality stars! Meet Courtney Bagby Lupilin (@courtneybagby), the founder of Little Red Management. She works as a talent manager to some of the biggest reality stars to come out of The Bachelor, Love is Blind, Teen Mom and more.
Some topics we cover are:
1. How does she know what stars will have the biggest audience once a show ends
2. How do reality stars make money and stay in the limelight even after their season has come and gone
3. She talks about a reality star who was fired from a network show then re-hired
4. We talk about what people do once their fame fades away
5. We talk about why so many reality stars are turning to podcasting
6. She talks about why some stars go broke and what they do afterwards
You can find Courtney on TikTok (@courtneybagby)
For business inquiries, email cocomocoe@whalartalent.com
Thank you for listening and rating my podcast!
How Threads changed the social media landscape overnight (ft. Sara McCord)
Mark Zuckerberg finally gets a win with Threads and Elon Musk does not appear to be happy. Plus, Threads seems to have changed the social media landscape over night. In a world where everyone is chasing short-form video, does this mark the move away from that?
Sara McCord is a marketing and communications professional who I found on TikTok. She brought great thoughts to this discussion.
You can find Sara McCord's blogpost on the topic here or find her on TikTok @SaraJMcCord
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Here is the article from NYT about the launch of Threads: https://www.nytimes.com/2023/07/06/technology/threads-downloads-twitter.html
Here is the article from TechCrunch about how Twitter has managed since Elon Musk took over: https://techcrunch.com/2023/07/06/elon-musk-twitter-everything-you-need-to-know/
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For business inquiries, email: cocomocoe@whalartalent.com
Why I Left BuzzFeed (A Love Letter to the Last 3 Years)
When you are listening to this, I will be in Cannes Lion in the south of France. Thank you for all the opportunities you have afforded me as my audience. I have gone from an entry-level marketing employee to traveling the world to talk about marketing to some of the most brilliant people in the industry.
Thank you, thank you, thank you. I hope I make you proud as my audience.
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cocomocoe@whalartalent.com
The Renaissance of YouTube & Long-Form Digital Media (w. @MichaelAndMatt)
Are people growing tired of short-form videos, like TikToks and Reels? That is a loaded question with no right or wrong answer. But I do predict that we are about to see a resurgence of YouTubers and long-form media, like podcasting, as people seek out more substance than 10 second videos.
Today I got to speak to Michael Lindsay and Matthew Schueller (@michaelandmatt) who grew their platform on YouTube and are now launching a podcast about their surrogacy and their fatherhood journey as a same-sex couple. You can listen to new episodes of 'Who's Your Daddy?' every Thursday!
Mr. Beast talks about the resurgence of YouTube in his interview from the Colin & Samir podcast here.
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For business inquiries, email: cocomocoe@whalartalent.com
“The Idol”: Is Life Imitating Art with Lily Rose-Depp? (ft. @jasminedarya)
“The Idol” recently premiered on HBO Max featuring Lily Rose-Depp, The Weeknd, Jennie Kim and more. It is created by Sam Levinson who also created “Euphoria” and has been hit hard by critics, at one point having 10% on Rotten Tomatoes.
I personally liked the first episode and I am interested to see more. Here is an article from Hollywood Reporter on Lily Rose-Depp's defense of the show.
I talk to Jasmine Darya in this episode about the intersection of celebrities and fashion. And how the use fashion as a tool to elevate their image. We compare the old money approach of Sofia Richie vs the new age, somewhat exploitative approach of Lily Rose Depp on ‘The Idol’.
Follow Jasmine on TikTok (@jasminedarya)
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Thank you for reviewing the podcast!
The Many Missteps of a Tarte Brand Trip (ft. @culturework)
Today’s episode is with media & branding expert @culturework who I found after her coverage of the Tarte F1 trip debacle that took over the FYP recently. Here is an article by Refinery29 that summarizes what happened, for extra reference.
Her insights were super valuable and I wanted to dive deeper with her to highlight the often unfair treatment of POC creators - not just by algorithms but by brands, as well.
We also discuss the ‘Horses’ restaurant drama that started in West Hollywood and took over the internet. In this, we dive into the ethics of reporting on often gory crimes and where to draw the line when discussing true crime.
Everything in this podcast is our opinion based on the public videos shared by the discussed party. Everything is alleged.
You can find more about @CultureWork via her newsletter or TikTok.
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For business inquiries and podcast sponsor requests, email cocomocoe@whalartalent.com
Why the Kardashian’s are turning their show into a real-life Succession (ft. @alegría.irl)
This was an episode for the history books! I found Alegría on TikTok when she posted a TikTok about Succession and the Kardashians. I had to have her on the podcast to pick her brain even further.
Find Alegría on social:
TikTok: @alegría.irl
Instagram: @wawa.jpg
In this episode, we talk about:
- The Kardashians potentially modeling their new season on Hulu after Succession
- The idea of class and wealth in the U.K vs. the U.S.
- The representation of class systems in the Succession characters
- The idea of nepo-babies vs influencers
- The TikTok algorithm and how they randomize your virality so it feels like gambling
- How the cast of Succession reflects different members of the Kardashians
- Gen Alpha being the first generation to not know their own handwriting
- The idea that visuals are a new form of language on the internet
- The commodification of growing old
For business inquiries or interview requests, email: cocomocoe@whalartalent.com
Vanderpump Rules: What the cast zodiac signs say about their personalities + finale reaction
For context, here are the cast zodiac signs from what I could find online:
Virgo: Lisa Vanderpump, Lala Kent, Raquel Leviss
Cancer: Ariana Maddix, Tom S*ndoval, Jax Taylor, Stassi Schroeder
Aquarius: James Kennedy, Kristen Doute, Charli
Capricorn: Katie Maloney, Ally Lewber
Taurus: Scheana Shay
Libra: Tom Schwartz
Gemini: Andy Cohen
No Leos, Aries or Scorpios on this cast
You can listen to my deep-dive episode on the original Scandoval when it broke and why it took over the world from a media-perspective here
If you like the podcast, you will love my socials:
Instagram: @cocomocoe
TikTok: @cocomocoe
YouTube: Coco Mocoe
For business inquiries and sponsorships, email: cocomocoe@whalartalent.com
Shirah Benarde: How she made $40k from TikTok & had one of the fastest deals in Shark Tank history (NightCap)
Have you ever watched Shark Tank and wondered about the behind-the-scene details or what happens to the contestants after they strike a deal with a shark? Today's episode is with Shirah Benarde (@shirahbenarde). She and her brother founded the anti-roofie scrunchie brand, NightCapIt (@nightcapit). They had one of the fastest deals in Shark Tank history with Lori Griener.
Here is the NightCap site if you want to purchase protection for your drinks!
Here is a viral clip from their episode of Shark Tank!
We talk about how she made $40k from TikTok alone in the 6 weeks leading up to their pitch on Shark Tank. We talk about her Gen-Z focused branding strategy (community over perfection) and how she grew her brand to almost 500k on TikTok at the time of posting this episode. And we talk about her plans to branch the company out in to the music and college space.
This was such a fun interview and I hope you enjoy listening as much as I enjoyed chatting with Shirah!
The book I referred to in the middle of the podcast is linked here. It has been almost a decade since I read the book so my recollection may have been fuzzy and I am not a mental health professional! I encourage you to read the book yourself to fact check me, as always!
Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.
If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.
Met Gala 2023: The Subliminal Messages Behind the Most Memorable Looks
In this episode, we delve into the 2023 Met Gala - the most highly anticipated fashion event of the year. Join us as we discuss the stunning red carpet looks, the most talked-about celebrity appearances, and the overarching cultural themes that defined the event. From the fashion-forward to the controversial, we break down every aspect of this unforgettable evening, providing insights and commentary that you won't want to miss. Tune in for a deep dive into the Met Gala 2023, and discover all the highlights and memorable moments from this iconic night in the fashion world.
Here is an article from Vogue on all the Met Gala looks
Some looks that stood out to me were from Kylie Jenner, Emma Chamberlain, Rihanna, Pedro Pascal and more! Not only do we talk about the theme, which was Karl Lagerfeld, but we also discuss what celebs did NOT attend - which can be just as telling.
Thank you so much for listening to this episode and giving it a rating! We are climbing the Entertainment News & Pop Culture charts. THANK YOU!
Let me know who you want me to interview in the future!
Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.
If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.
@caroreyrey: The Rise of Latinx Representation in Hollywood + Working with Celebs like Zendaya & Justin Bieber
Today's episode pulls back the curtain of Hollywood with Carolina Reynoso (@caroreyrey). Her and I met at our day job (BuzzFeed) and she has since gone on to film viral videos on red carpets like the Oscar's, meet Steven Spielberg, attend every exciting red carpet in the past year and much more.
We talk about how she got her foot in the door to the industry. How she started out by working with celebrities like Zendaya and Justin Bieber. And her passion, which is Latinx representation in media.
Here is an article by Axios about the Latinx moviegoer population vs Latinx representation in media: https://www.axios.com/2022/03/31/latinos-hollywood-representation-movies
Follow Carolina Reynoso (@caroreyrey) on social media here:
Watch her on the PeroLike YouTube channel here: https://www.youtube.com/@PeroLike
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If you love the podcast, you will love my socials! Search 'Coco Mocoe' on your favorite apps to find me and connect.
Instagram: @cocomocoe
TikTok: @cocomocoe
YouTube: Coco Mocoe
LinkedIn: Coco Mocoe
For business inquiries, email: cocomocoe@whalartalent.com
Coachella 2023: Frank Ocean Makes History in the Worst Way Possible
Coachella 2023 was one of the most dramatic years the festival has ever seen, in the worst way possible. And this time it wasn't the influencers who got the most hate; but surprisingly, one of the most anticipated headliners in Coachella history.
In this episode, we talk about Frank Ocean's disappointing performance (or lack thereof) as the Sunday headliner. What exactly went wrong and the advice I would give him on repairing his image from a marketing standpoint. Is Frank Ocean an example of the "rubber band" theory in marketing going too far?
Variety magazine wrote an in-depth article about what went wrong with Frank Ocean's Coachella performance, which you can find here.
Let me know what you think of this episode in the comments of my recent TikTok about this whole debacle!
If you like the podcast, you will love my socials!
TikTok: @cocomocoe
YouTube: Coco Mocoe
Instagram: @cocomocoe
LinkedIn: Coco Mocoe
'Love is Blind' Season 4 Finale: How Netflix saved a dying franchise (w Grace Reports)
The couples who are featured in the wedding finale are:
1. Chelsea and Kwame
2. Micah and Paul
3. Tiffany and Brett
4. Bliss and Zack
Follow Grace Report on YouTube, TikTok and Instagram for more reality TV recaps and deep dives.
Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows.
Let me know who you want me to interview in the future!
Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.
If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.
Timm Chiusano: How a Marketing Exec Became TikTok's Favorite Vlogger
Today's episode is with one of TikTok's favorite vloggers, Timm Chiusano (@timmchiusano). He has been compared to one of the greatest vloggers and storytellers of all time, Casey Neistat. We talk about his rise on the app, his background working in media and winning an Emmy while he was at ESPN, his process for creating his most viral vlogs, his thoughts on the future of influencer brand collabs and more.
My favorite thing about Timm is his ability to remain curious. So often, people think they must have a video planned out or educate in every second in order to provide value. But Timm's videos act as a reminder that sometimes people just want companionship and don't go on social media to be lectured at. Usually, that is what they are escaping by opening their phones.
Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows.
Let me know who you want me to interview in the future!
Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.
If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.
@JZEats: Why Selena Gomez & Paris Hilton have gotten involved with this specific niche of content creation (& why these creators are so lucrative compared to others)
Today we sit down with a 10-year veteran creator, JZ Eats. I wanted to chat with her because she represents the one niche of creator that is one of the most lucrative niches on the internet - even the biggest celebrities, like Selena Gomez and Paris Hilton, have dipped their toes in.
And that would be food creators! Whether it is on Instagram, TikTok, YouTube or Pinterest - they remain some of the highest paid and highest engaged niche out of all creator-types. We dissect why that is in this episode.
Hear her advice and story on the podcast today.
More recipes on the JZ Eats website: https://jz-eats.com/
The recipe she suggested:
Lemon Orzo Salad With Garlic Butter Shrimp - JZ Eats
Follow her on Instagram and TikTok (@JZEats)
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Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.
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