Breaking down all things marketing, design and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights and expert advice that you can apply to your business. #StayHungry
In the latest episode of Stay Hungry, Joel talks to our newest marketing assistant at Codebreak, Martha. Get to know her, how she's been finding Codebreak and what she has found out about her colleagues so far.
On this week's episode of the Stay Hungry podcast, Joel welcomes Greg Ballard, Founder and CEO of Five C Consulting, based just outside of Washington DC. Together they are discussing how business owners and leaders can align their people with their organisation's mission!
Joel welcomes Kelsey Moreira from the awesome cookie dough company, Doughp, to the Stay Hungry Podcast. Kelsey was named in the Forbes 30 Under 30 and featured on the US TV show, Shark Tank. They talk marketing to millennials, mental health in the workplace, Chip the cat and much more! Don't miss this one.
Joel and Andy talk about the importance of testing and measuring in marketing and of those businesses that are so afraid to fail, that they just freeze. Learn how to nurture a success culture in your marketing.
On this week's episode of the Stay Hungry podcast, Andy and Joel are discussing why it is important businesses owners know that they aren't going to be able to please everyone... and they shouldn't want to!
On this week's episode of the Stay Hungry podcast, Joel and Andy are discussing results based marketing. What do you want to get out of your marketing? And is your strategy geared to deliver the results you need?
On this week's very special episode of the Stay Hungry podcast, Joel is joined by special guest JJ Caffey, Founder & CEO of Order In, a remote work company based in San Francisco. Together they are discussing home working and what that could mean for businesses.
On this week's episode of the Stay Hungry podcast, Joel and Andy are here to talk about the importance of being in front of your customers. If you're not prioritising your visibility, you leave the door open for your competitors to get ahead!
On this week's episode of the Stay Hungry podcast, Andy & Joel are sitting down remotely for a 'work from home podcast'. This time they are discussing why sinking all your time and energy into SEO isn't the best use of your time!
On this episode of Stay Hungry - Ahead of the Game, Andy and Fergus are talking about the C word... Christmas! It's coming, and this year, it's going to be different, so how can you prepare yourself and your business for Christmas 2020?
On this week's very special episode of the Stay Hungry podcast, Joel is joined by Mike Grinberg, CEO of Marketing Agency, Proofpoint, based in Minneapolis. Together they are discussing marketing for SaaS businesses.
On this episode of the Stay Hungry Podcast - Ahead of the Game, Joel is joined by Codebreak's Technical Manager Fergus, to discuss things that you can do to take care of yourself mentally while you are working hard.
On today's episode of the Stay Hungry Podcast, Andy and Joel are sitting down to tell you that print is not dead.... Find out how print can be used to make your brand stand out from competitors and help you foster connections with your clients!
On this episode of the Stay Hungry Podcast - Ahead of the Game, Andy & Joel are discussing the purpose behind your content. Is your content actually benefiting your business? Are you getting the right kind of engagement?
Joel is joined by Brandon Cockrell from Linchpin Sales Interactive for today's very special episode of the Stay Hungry Podcast! Together they are diving into how you can start building your leads and sales, without depending on cold calls, networking and referrals.
On this week's episode of Stay Hungry - Ahead of the Game, Andy & Joel are talking about Impostor Syndrome and the fact that, at one time or another, most business owners and professionals feel that they don't fit in....
On today's very special episode of the Stay Hungry podcast, Joel is joined by Sarah Braud, a writer, brand & marketing consultant and keynote speaker based in Nashville, Tennessee who loves talking about how entrepreneurs and leaders can use storytelling devices to connect with audiences. They discuss how we can learn about effective marketing from films.
On this week's episode of Stay Hungry - Ahead of the Game, Andy & Fergus are discussing the impact of the people you surround yourself with. How can you curate your friendship group to best benefit your mindset?
Do you have a lead magnet for your business? If you don't... why not? On this week's episode of the Stay Hungry podcast, Andy & Joel are here talk about why this is such a crucial element of your marketing!
Uncle Ben once said, "With great power comes great responsibility".... This week on Stay Hungry - Ahead of the Game, Andy and Joel are here to discuss what that can mean in business and what you can do to empower yourself and your team!
On this very special episode of the Stay Hungry podcast, Joel is joined by Chris Thomas, Founder of Yonder Agency, based in Atlanta, Georgia. They cover everything marketing learning, content repurposing and real American BBQ!
This one's a biggie... we've reached 100 EPISODES! 🎉 Andy & Joel have decades of business experience between them, but what would they do if they started all again tomorrow?! Join them in the 100th episode as they chat about some great podcast memories, their favourite podcasts (aside from the Stay Hungry Podcast...) and give thanks to you lot - the listeners!
This week, on the Stay Hungry - Ahead of the Game podcast, Andy and Joel discuss getting out of your comfort zone. It's so important, yet such a difficult thing to overcome. “A ship is safe in harbour, but that's not what ships were built for.” - John A. Shedd, American author and professor
On this week's episode of the Stay Hungry podcast, Georgia sits down with Joel to talk about women in marketing, how to be brave with your creative voice and stop apologising for the insight you offer!
On this week's episode of the Stay Hungry podcast, Joel is joined by Emily Leyland from Fresh Perspective Resourcing. We covered so much ground! Brand ambassadors, video content, Linkedin, feminism, and the d***heads that haunt your DMs 🤯
On this week's episode of the Stay Hungry podcast, Joel and Andy sit down to explain why, if you are a business that isn't using Facebook ads, you are missing a trick. Find out exactly what makes Facebook so special and what you might be missing out on....
Andy and Joel go head to head to discuss the importance of celebrating your little victories. So much focus for business owners is on the bad things that happen that often you can forget to see all the good going on. And remember, stay hungry!
This week we've stepped up the production value of the podcast with brand new, professional, audio equipment 🤟 And first to play with the new toys are Andy & Joel, who sat down to discuss the world of targeted marketing.
In case you missed this week's Facebook Live Q&A, we've turned it into a podcast for your listening pleasure! Andy was answering your questions about mindset and why it is a crucial tool used by productive and successful people!
On this week's episode of the Break It Down podcast, Joel sits down with Evie to discuss her journey to become a marketing apprentice at Codebreak. What has her apprenticeship entailed so far and what does the future look like for marketing talent?
In this week's episode of the Break It Down podcast, Andy, Joel and Georgia sat down to discuss the question; is your marketing a cost or an investment? The way you look at your marketing and how much you spend on it is crucial to understanding the importance of it. Listen to find out more!
The Prince’s Trust’s Head of Content, Jake Buchanan, joins Joel on the Break It Down podcast to talk all things content creation. Struggling with generating marketable content for your business? This episode is for you!
On this week's episode of the Break It Down podcast, Joel is joined by actor, Dale Edwards, to discuss having the confidence to promote yourself online. Podcasts, vlogs, YouTube presenting and more. They cover a lot of ground in this one!
Ash Downing, strength and conditioning trainer to Team GB Olympic athletes and owner of Shrewsbury-based Salopia Health & Performance, joins Joel on the podcast to discuss looking after the health of your marketing. What has lockdown meant for the fitness industry? How do you protect your business ready for the other side?
In this week's episode of the Break It Down podcast, join Andy & Joel as they take a look into 'pretty marketing'. What makes a campaign effective and how can you make sure that your marketing isn't just pretty?
On our recent Facebook Live Q&A, Andy sat down to answer some of your questions around how you can best market your business remotely. Hopefully Andy's advice will be found useful by businesses trying to keep themselves out there during the UK lock-down.
Special guest, Mark Lloyd joins Joel to talk remote working and business practises during the current crisis. Mark brings his extensive experience from the computer games industry to this geektastic pod. Topics range from his work on the Grand Theft Auto series to running a development team. Interested in best business practises or the games industry? You won't want to miss this!
On this weeks episode of the Break It Down podcast, Joel, Fergus & Evie are sitting down to discuss the amazing world of Ecommerce marketing. What makes it different, what tools do you have available and how can you make your shop stand out?
This week join Andy, Joel & Georgia on the latest episode of the Break It Down podcast. This time the team are breaking down lead generation. What is it? And how can you build campaigns that drive leads for your business...
Just like many other UK workers, the Codebreak team have been flung into full time work from home... On this week's episode of Break It Down, Joel, Fergus & Emily are sharing their advice for productive & healthy home working.
What makes a prospective client choose one business over another? Well, there's a lot that can factor into that decision.... However, one thing that you can always count on is that people buy people. On this week's podcast join Andy and Evie as they discuss how to market your business by putting the face of your team out there.
Joel & Andy are once again sitting down to answer your marketing questions on this special episode of the podcast, recorded from our Facebook Live Q&A. This time we asked for all of your questions around branding & design.
Everyone remembers the 'good old days' right? And even tho, what makes those days 'good' may differ from person to person. We all have things from our childhoods that we respond to. This week on the podcast Andy and Joel are sitting down to talk about nostalgia's place in your marketing and how you can connect with your audience using the powerful tool of shared childhood nostalgia!
What damage does breaking a promise really do to your business? On this week's episode of the Break It Down podcast, Joel and Georgia are talking accountability and how breaking a promise could be a huge mistake!
Reviews, what are people saying about you? And if they aren't saying anything... why not? On this week's podcast, Andy and Evie are taking a look at the value of reviews for your marketing, how to use a good review and how to handle a bad one.
Are you seriously going to post that? But why? This week on the podcast, Jen, Evie, Emily & Georgia are sitting down to discuss what content is valuable on social media and what you should really avoid posting.
What makes you stand out on Social Media? Are you being creative or are just jumping from trend to trend? On this week's podcast, Andy, Joel and Fergus are diving into what makes good content so good and how you can get creative with what you put out on your social?
You have one chance to capture your customers' attention in their inbox. Then, the mission is to keep them long enough to read it… How do you do this? Fergus and Jenny give you a few pointers for a successful campaign.
LinkedIn is cool? Andy, Joel, Evie and Fergus sit down to discuss how you can get the most out of your LinkedIn experience and why so many people get it wrong... Share what you know, start conversations and don't be a d**k!
Did you know that Instagram Stories are now becoming more popular than the actual Instagram stream? Thankfully, we did! So, Emily, Fergus, Jenny and our new Digital Marketing Apprentice, Evie, sat down to discuss all the good things that can come with Instagram Stories, plus, we’ve mixed a few top tips in there for good measure.
Turmoil has engulfed the office, the dramatic conclusion to the third trilogy of the Star Wars franchise has landed. Concerns are rising as fans battle with the ongoing Disneyfication of their beloved universe.
Hoping to resolve the matter, Andy, Joel and Fergus are looking at what businesses can learn about marketing from the iconic films.
Were the original movies the perfect metaphor for delegation? Are the new movies divisive enough to capture an audience? Was Jar Jar Binks just a clever ploy to sell toys to children?
Happy New Year! Not only are we welcoming a new year and a whole new decade, but we're also welcoming a new member to the team, Georgia. She is our new Digital Marketing Executive and on her second day, we got her involved in a podcast!
Georgia sits with Codebreak co-founder, Joel, to discuss the marketing trends that might be taking 2020 by storm, and some little tips that you could use for your business.
Some business owners think a bad review is the end of the world! Don't get us wrong, bad reviews certainly aren't great, but it's how you deal with them that's important. Our Social Media Stars, Becca and Jen, have dealt with a few iffy reviews, so who better to give you some helpful chunks of advice!?
It's the week before Christmas and the team are feeling the festive spirit! 🎄
Join Becca, Jenny, Fergus, Emily and Joel for an ultimately Christmassy podcast. On the agenda, we have Christmas dinners, moist makers, Facon, Christmas Eve traditions and 100% Christmas chit chat!
Merry Christmas from the Codebreak team!
If you were a chocolate bar, what chocolate bar would you be? That is one of the questions Nick and Jess from Team4You ask potential candidates during their interviews. They've got a whole host of tips, advice and marketing questions they want answers to, so we invited them on to the podcast. Nick, Jess and Codebreak co-founder, Joel, discuss all things marketing, recruitment and marketing for a recruitment company.
Have you ever wondered why you can talk for hours with your mates, but as soon as someone sticks a camera in your face, you freeze? On this episode, Codebreak co-founder, Joel, is joined by experienced actor and presenter, Dale Edwards, who is here to share his on screen tips to get you out of your head and killing it on camera!
Episode 36 - Ho Ho Hold On, You've Not Started Your Festive Marketing?!
It's December, so if you're not immersed into your festive marketing by now, what's going on?!
People start shopping, booking parties and reserving their space for Christmas lunch earlier and earlier each year. So, being prepared, trusting your targeting and getting your content right is vital months before the big day.
Becca, Fergus and Emily give you their advice on how to make the festive season a great season for your business!
Published voice expert, Nigel Creaser, sits with Codebreak co-founder, Joel, to discuss all the possibilities that voice-activated devices bring. What about using it for your business? Not many companies are making the most of these little smart devices, it's definitely something you should be looking into.
Martin Chambers, the owner of Think Video, popped in to discuss all things personalised video with Codebreak Co-founder, Joel. As a big advocate of video here at Codebreak, we wanted to hear all the juicy info about personalised videos and really pick Martin's brain!
Welcome to a special edition of the Codebreak, Break It Down podcast! Fergus, Jenny, Emily and Becca are getting into the festive spirit and discussing all the Christmas adverts that we've laid eyes on. John Lewis, Argos, Aldi, Sainsbury's, Asda, Ikea and more! Join us for our top tinsel talk all about Christmas!
Codebreak co-founder, Joel, is joined by three special guests from ChadStone Accountancy & Tax.
Rob, Alex and Dave are all about breaking outside the norm of an Accountancy practice. A trait we admire a great deal at Codebreak, so, who better to talk to about disruptive marketing!
How often do you receive a company newsletter? Can you see why one would be a great marketing tool for your business? Maybe you think people won’t be interested in your business? Well, we can honestly say, in the nicest way possible, you're wrong.
People love to see people! So, if you offer a little insight into your team and yourself, along with helpful tips, your newsletter is sure to be a hit!
Becca, Emily, Jenny and Fergus talk you through the top tips for a tip-top company newsletter...
Facebook's latest gadget, Portal, is switching the video call game up! They are making it smarter and so much more natural to make video calls.
Codebreak co-founder, Joel and digital marketing geek, Fergus give you the low down on the new device and whether or not they'll be purchasing one!
LinkedIn is seen as the professional social network. It's a bit different to Facebook, Twitter and the others, but, it's certainly not one to forget!
It's definitely not all about recruitment and job offers as some people think. It's a great platform for making connections, showcasing your brand and showing your expertise. So, are you making the most of it?
Social media star, Becca, and our smart-cookie operations manager, Jenny, discuss all things LinkedIn, the gym and Piers Morgan?!
Andy's back, and he's delving straight into the world of Facebook Ads with Digital Marketing Exec, Fergus.
Facebook Ads are constantly updating, whether it's the advertising guidelines, advert design or even the newsfeed algorithm, you need to keep yourself up to speed on this changing landscape. Now, after a recent update, you have just three lines to hook your audience in on mobile ads, so you best make it good!
The difference an emoji can make to a sentence is quite surprising. Imagine a sentence ending with a full stop, then imagine the same sentence with a smiley face at the end - incredible stuff. But knowing whether to use them for your business can be a tough call. Depending on your industry, they might be perfect, but it might not work for your target audience.
Becca, Emily, Fergus and Jenny give you the low down on emojis...
It seems like a pretty obvious subject, but we’re big fans of a podcast. They’re great for humanising your brand and getting your expertise across in a casual way. They are also easy to do!
Becca, Jenny, Emily, and Fergus talk about podcasts… after an in-depth chat about their ironing habits...
Is video marketing something you'd like to do for your business? Take it from Jenny, Becca and Fergus, it's really not as hard as you think! Video is the hottest social media trend, that businesses should really be getting on board with. If you don't know where to start, have a listen to some of our top tips for making your videos look professional.
First things first, does your company have brand values? If not, why not? Brand values shouldn't just be something you write on the wall for people to see, it should be the way your company works. Codebreak co-founder, Joel, has a chat with social media star, Becca, about the Codebreak values and what they mean to us.
There are over 247 billion emails sent everyday, so you need to make yours stand out! We talk a lot about social, but we love email marketing. Social media star, Becca and operations manager, Jenny, want to help you work on your email campaigns. Not only are they great for keeping in touch with your customers, but that regular reminder can put you at the front of your reader's mind. If email marketing isn't part of your marketing strategy, it really should be.
No, we're not trying to be creepy, we mean on your social media channels. Are they follow-worthy? Our social stars, Jenny and Becca chat with office wonder woman, Emily about what kind of things your followers like to see. Are you posting good content? How often are you posting?
Have you heard of the paperclip test? Before starting this podcast, think about ten things you can do with a paperclip, apart from clipping paper together.
Now, how do you get into your creative mindset? Does it come quite naturally, or does it take doing another task for an idea to pop up? Codebreak co-founder, Joel, digital geek, Fergus and social media star, Becca discuss how we get creative. Sometimes it's not the first idea that is the winner, sometimes it's the 25th, or sometimes it's a mix up of four different ideas pushed into one.
Brands all over are fighting with one another to stand out. It's a competitive world, so brands are thinking outside of the box with their latest marketing campaigns and strategies. Office wonder woman, Emily and social media star, Becca discuss their absolute favourites. Featuring Coca-Cola, LinkedIn and Domino's Pizza, Shrewsbury!
Search Engine Optimisation is a biggie when it comes to digital marketing. As co-founder, Joel says "SEO was considered some sort of witchcraft" but it's really not. He's joined by Digital Marketing Geek, Fergus, and they give you their easy SEO wins! With just a few simple practices, you can rank above your competitors and become a search engine's best friend...
Here at Codebreak, we love our blogs! They're not just great for getting your expertise across in a professional way, they offer so much more. And the best thing is, they don't even have to take up too much of your time! Listen to our regular bloggers, Becca, Jen and Fergus rave about their love for blogging - and take away some top tips!
One billion people are using Instagram every month. Which, when you think about it, is a huge potential audience for your content! If your plan is to get your business in front of as many people as possible, you might need a hand. Our Social Media superstars, Becca and Jenny run through a few of their best tips for Instagram success!
You may have heard the news about Pret a Manger purchasing Eat. Office wonder-woman Emily, is a huge fan of Pret so she's backing this new business venture. But with this, Pret are moving further into the vegetarian market. Digital Marketing Geek, Fergus is a big fan of his red meat, but is partial to a veggie meal. Is Pret a Manger changing too much, or is about time they got more involved with the vegetarian market?
Our Co-founder, Joel and Digital Exec, Fergus talk web design. Style, substance, usability. Does your website portray your business effectively? Does it communicate your values? Does it work hard for your organisation? Listen in for some top web design insights.
Have you ever woke up to see a different Facebook style? Or noticed that Instagram has played around with their newsfeed? We certainly have! Social Media is constantly changing, even just the little things. Hear from Social Media exec, Becca and Instagram Queen, Emily about all the recent updates and why it's important to keep on top of the changing social landscape.
Facebook has had a facelift. But, not everyone has it just yet. Sit tight though, you might be next! In the meantime, you can hear about the highlights from digital marketing geek, Fergus and our superstar operations manager, Jenny.
Don't forget about print! There are so many options with print. Co-founder and all around print lover, Joel has a chat with Social Media star, Becca about why print is now more important than ever. First impressions count and inventive uses of print are a great way to get your business noticed.
We think it's about time Codebreak co-founders, Andy and Joel were in the hot seat! Office Wonderwoman, Emily, asks the burning questions that really dig deep into what Codebreak is about. The merge of previous businesses, Squeak and Key 3 Media seemed like common sense after many years of working alongside each other. Ultimately, it's all about helping people and having fun!
PR Stunts. Are they good or are they bad? Have you considered one for your business? PR Stunts can be good fun. Take KFC's Virtual Influencer posting all over Instagram - that worked a treat! Social media star, Becca and our outstanding operations manager, Jenny, give you an insight into some of their favourite stunts. Becca's being the NowTV 10ft Jeff Goldblum statue in London. She says it's because she likes Jurassic Park but we're not so sure...
Have you been keeping up to date with your Instagram TV watching? No? Well, you're not the only one! Instagram are doing a big push on their Instagram TV section and publishing sneak peaks of the current trends on timelines. Social Media Star, Becca and Instagram Queen, Emily get together to exchange views on whether IGTV is here to stay or if it's going to fall behind. Watch this space...
Co-founder, Andy and Digital Marketing Geek, Fergus pick apart the foodie market and discuss the hype that surrounds Beyond Meat - a plant based meat maker that can be found on supermarket shelves and is hitting the ground running! Is this the future of food?
No-one should know your product or service better than you do. So, have you got your target market on point? Co-founder, Joel, Digital Marketing Geek, Fergus and the office wonder woman, Emily explore target markets for all sorts of businesses. Are you a niche business, or do you have a very wide customer base? Or, do you just not know where to begin with determining your target market?
Have you ever thought, "What the hell is a rebrand?" but never wanted to actually ask someone? Well, we are here to solve that age old question and cut out the crap! Codebreak co-founder, Joel chats with our Social Media Star, Becca about all things rebranding - it's not just about colour schemes and fonts, you know!
Special guests Rob, Alex and Dave from ChadStone Accountancy and Tax get free reign to grill Joel on all things marketing. Want to know what marketing technique will be best for you? No idea how much you should be spending on marketing? Joel doesn't pull any punches with his answers in this in-depth episode!
Facebook gets a lot of stick, but should you believe everything you read about it? Resident digital marketing geek, Fergus and our superstar operations manager, Jenny tell you their favourite things about Facebook and why you shouldn't be leaving it behind.
In this episode digital marketing geek, Fergus and Codebreak co-founder, Joel discuss bringing in a marketing consultant to benefit your business. Could bringing in an expert save you money? Be less risky? And ultimately bring more ideas and knowledge to the table?