Stay Hungry - Marketing Podcast
Breaking down all things marketing, design and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights and expert advice that you can apply to your business. #StayHungry
#142 - Creating Killer Content with Jake Buchanan from The Prince’s Trust
Joel chats to Jake Buchanan, head of content at The Prince’s Trust about creating killer content, dealing with celebrities, and making sure you stay on brand.
May 24, 2021
#141 - Tackling the World of Marketing - Your Questions Answered
On the latest episode of the Stay Hungry podcast, Joel tackles questions on marketing from Codebreak's apprentice, Ben. Who dives into Joel's thoughts about the marketing world and what it takes to be a part of a company like Codebreak.
May 17, 2021
#140 - Get to Know a Marketing Assistant
In the latest episode of Stay Hungry, Joel talks to our newest marketing assistant at Codebreak, Martha. Get to know her, how she's been finding Codebreak and what she has found out about her colleagues so far.
May 10, 2021
#139 - Joining a Marketing Company
Joel welcomes marketing assistant, Bee, to the Codebreak Crew and shares some exciting news about Codebreak’s bestselling book, ‘Stay Hungry’.
April 26, 2021
#138 - Aligning Your People With Your Organisation's Mission
On this week's episode of the Stay Hungry podcast, Joel welcomes Greg Ballard, Founder and CEO of Five C Consulting, based just outside of Washington DC. Together they are discussing how business owners and leaders can align their people with their organisation's mission!
April 06, 2021
#137 - Building Millennial Brands with Kelsey Moreira
Joel welcomes Kelsey Moreira from the awesome cookie dough company, Doughp, to the Stay Hungry Podcast. Kelsey was named in the Forbes 30 Under 30 and featured on the US TV show, Shark Tank. They talk marketing to millennials, mental health in the workplace, Chip the cat and much more! Don't miss this one.
March 22, 2021
#136 - Succeed or Learn: Testing and Measuring in Marketing
Joel and Andy talk about the importance of testing and measuring in marketing and of those businesses that are so afraid to fail, that they just freeze. Learn how to nurture a success culture in your marketing.
March 15, 2021
#135 - Making an Impact
This week, Andy and Joel discuss what 'making an impact' in business really means, what this means for your marketing, and how you as a business owner can make a positive impact in your industry.
March 08, 2021
#134 - Marketing Q&A
In this week's episode of the Stay Hungry podcast, Joel takes questions from the listeners in a special marketing question and answers episode.
March 01, 2021
#133 - Consistency or Die
Joel and Fergus chat about why consistency is so important in marketing. You know those brands that chop and change their campaigns all the time? Don't be like that!
February 22, 2021
#132 - Focusing on Your Niche with YouTuber FM Dale
Joel welcomes YouTuber FM Dale to the Stay Hungry Podcast. They discuss the importance of focusing on your business’s niche and not trying to be everything to everyone.
February 15, 2021
#131 - Stop Listing Your Features, Nobody Cares!
Andy and Joel at Codebreak discuss how to differentiate your business and make people more likely to buy from you.
February 08, 2021
#130 - The Six Words That Will Kill Any Business
That deadly phrase, ‘We’ve always done it this way’. Andy and Joel discuss why being stuck in your ways can really harm your business.
February 01, 2021
#129 - Mistakes Businesses Make With Their Marketing
This week on the Stay Hungry podcast, Andy and Joel are discussing some of the common mistakes they see businesses make with their marketing.
January 25, 2021
#128 - You Can't Please All of the People All of the Time
On this week's episode of the Stay Hungry podcast, Andy and Joel are discussing why it is important businesses owners know that they aren't going to be able to please everyone... and they shouldn't want to!
January 18, 2021
#127 - 2021: Market or Die
We're back, it's 2021 and on this week's episode of the Stay Hungry podcast, Andy and Joel are laying down why, this year, it is more crucial than ever to properly market your business!
January 11, 2021
#126 - Are You Making the Most of the Sale Season?
On this week's episode of the Stay Hungry podcast, Joel and Andy are here to discuss how you can get ahead of your competitors and make the most of the sale season!
December 21, 2020
#125 - What the Heck Is the KISS Principle?
On today's episode of the Stay Hungry podcast, Andy and Joel are discussing the KISS Principle (Keep It Super Simple). Find out how you can apply this principle to improve your marketing...
December 14, 2020
#124 - Results Based Marketing
On this week's episode of the Stay Hungry podcast, Joel and Andy are discussing results based marketing. What do you want to get out of your marketing? And is your strategy geared to deliver the results you need?
December 07, 2020
#123 - Working From Home and What That Means for Businesses! With Special Guest JJ Caffey, Founder & CEO of Order In
On this week's very special episode of the Stay Hungry podcast, Joel is joined by special guest JJ Caffey, Founder & CEO of Order In, a remote work company based in San Francisco. Together they are discussing home working and what that could mean for businesses.
November 30, 2020
#122 - If You're Not in Front of Your Customers, Somebody Else Is
On this week's episode of the Stay Hungry podcast, Joel and Andy are here to talk about the importance of being in front of your customers. If you're not prioritising your visibility, you leave the door open for your competitors to get ahead!
November 23, 2020
#121 - Why SEO is ****
On this week's episode of the Stay Hungry podcast, Andy & Joel are sitting down remotely for a 'work from home podcast'. This time they are discussing why sinking all your time and energy into SEO isn't the best use of your time!
November 16, 2020
#120 - Why Lockdown is an Advertising Opportunity
On this week's episode of the Stay Hungry podcast, Joel and Andy are talking about why lockdown can be seen as an advertising opportunity for your business!
November 09, 2020
#119 - Ahead of the Game: Getting Sh*t Done
This week on Stay Hungry: Ahead of the Game, Joel and Andy are talking discussing how you can get into a mindset that helps you get things done!
November 05, 2020
#118 - Burying Your Head in the Sand
On today's episode of the Stay Hungry podcast, Andy & Joel are sitting down to discuss the damage that burying your head in the sand can do to your business.
November 02, 2020
#117 - Ahead of the Game: Christmas Is Coming... How Can You Prepare Yourself & Your Business?
On this episode of Stay Hungry - Ahead of the Game, Andy and Fergus are talking about the C word... Christmas! It's coming, and this year, it's going to be different, so how can you prepare yourself and your business for Christmas 2020?
October 29, 2020
#116 - Software as a Service Marketing, with Special Guest Mike Grinberg, CEO of Proofpoint
On this week's very special episode of the Stay Hungry podcast, Joel is joined by Mike Grinberg, CEO of Marketing Agency, Proofpoint, based in Minneapolis. Together they are discussing marketing for SaaS businesses.
October 26, 2020
#115 - Ahead of the Game: Enjoying the Fruits of Your Labours
On this episode of the Stay Hungry Podcast - Ahead of the Game, Joel and Andy are discussing the importance of finding enjoyment in the work you do!
October 22, 2020
#114 - Heavy Metal Marketing 🤟
On today's episode of the Stay Hungry Podcast, Andy and Joel are sitting down to discuss what we can learn about marketing... from heavy metal 🤟
October 19, 2020
#113 - Ahead of the Game: Maintaining Your Mental Health While Working Hard
On this episode of the Stay Hungry Podcast - Ahead of the Game, Joel is joined by Codebreak's Technical Manager Fergus, to discuss things that you can do to take care of yourself mentally while you are working hard.
October 15, 2020
#112 - Print Is Not Dead
On today's episode of the Stay Hungry Podcast, Andy and Joel are sitting down to tell you that print is not dead.... Find out how print can be used to make your brand stand out from competitors and help you foster connections with your clients!
October 12, 2020
#111 - Ahead of the Game: Stop Doing It for the LOLs
On this episode of the Stay Hungry Podcast - Ahead of the Game, Andy & Joel are discussing the purpose behind your content. Is your content actually benefiting your business? Are you getting the right kind of engagement?
October 08, 2020
#110 - Acquiring New Customers Without Having to Rely on Cold Calling, Networking & Begging for Referrals with Brandon Cockrell
Joel is joined by Brandon Cockrell from Linchpin Sales Interactive for today's very special episode of the Stay Hungry Podcast! Together they are diving into how you can start building your leads and sales, without depending on cold calls, networking and referrals.
October 05, 2020
#109 - Ahead of the Game: Thinking Differently
On this episode of the Stay Hungry Podcast - Ahead of the Game, Andy & Joel are talking about thinking differently and how it can help you set yourself apart from the competition!
October 01, 2020
#108 - The Customer Is Not Always Right
This time on the Stay Hungry Podcast, Andy & Joel are here to tell you that, contrary to popular belief, the customer is not always right.... But how do you know when you need to stand your ground?
September 28, 2020
#107 - Ahead of the Game: Impostor Syndrome... Do You Fit In?
On this week's episode of Stay Hungry - Ahead of the Game, Andy & Joel are talking about Impostor Syndrome and the fact that, at one time or another, most business owners and professionals feel that they don't fit in....
September 24, 2020
#106 - What Can Movies Teach Us About Marketing with Sarah Braud
On today's very special episode of the Stay Hungry podcast, Joel is joined by Sarah Braud, a writer, brand & marketing consultant and keynote speaker based in Nashville, Tennessee who loves talking about how entrepreneurs and leaders can use storytelling devices to connect with audiences. They discuss how we can learn about effective marketing from films.
September 21, 2020
#105 - Ahead of the Game: Who Do You Hang Around With?
On this week's episode of Stay Hungry - Ahead of the Game, Andy & Fergus are discussing the impact of the people you surround yourself with. How can you curate your friendship group to best benefit your mindset?
September 17, 2020
#104 - Every Business Needs a Lead Magnet!
Do you have a lead magnet for your business? If you don't... why not? On this week's episode of the Stay Hungry podcast, Andy & Joel are here talk about why this is such a crucial element of your marketing!
September 14, 2020
#103 - Ahead of the Game: With Great Power Comes Great Responsibility
Uncle Ben once said, "With great power comes great responsibility".... This week on Stay Hungry - Ahead of the Game, Andy and Joel are here to discuss what that can mean in business and what you can do to empower yourself and your team!
September 10, 2020
#102 - Next Level Marketing With Special Guest Chris Thomas, Founder of Yonder Agency!
On this very special episode of the Stay Hungry podcast, Joel is joined by Chris Thomas, Founder of Yonder Agency, based in Atlanta, Georgia. They cover everything marketing learning, content repurposing and real American BBQ!
September 07, 2020
#101 - Ahead of the Game: How Exercise Can Help Your Business Mindset
This week on Stay Hungry - Ahead of the Game, join Andy and Joel as they discuss the role of exercise when it comes to building a strong business mindset!
September 03, 2020
#100 - You're Starting a Business Tomorrow... GO!
This one's a biggie... we've reached 100 EPISODES! 🎉 Andy & Joel have decades of business experience between them, but what would they do if they started all again tomorrow?! Join them in the 100th episode as they chat about some great podcast memories, their favourite podcasts (aside from the Stay Hungry Podcast...) and give thanks to you lot - the listeners!
August 31, 2020
#99 - Ahead of the Game: Stepping Out of Your Comfort Zone
This week, on the Stay Hungry - Ahead of the Game podcast, Andy and Joel discuss getting out of your comfort zone. It's so important, yet such a difficult thing to overcome. “A ship is safe in harbour, but that's not what ships were built for.” - John A. Shedd, American author and professor
August 27, 2020
#98 - Do You Need a Marketing Agency?
This week on the Stay Hungry podcast, Joel and Andy are talking about marketing agencies... do you need one? Find out what an agency can do for you!
August 24, 2020
#97 - Ahead of the Game: Picking Yourself up After a Setback
On this week's episode of Stay Hungry - Ahead of the Game, Andy and Joel are sitting down to discuss setbacks and how you can pick yourself back up and keep moving forward!
August 20, 2020
#96 - Women in Marketing
On this week's episode of the Stay Hungry podcast, Georgia sits down with Joel to talk about women in marketing, how to be brave with your creative voice and stop apologising for the insight you offer!
August 17, 2020
#95 - Ahead of the Game: Who are we and why should you care? - Part 2
Following on from last week's episode of Stay Hungry - Ahead of the Game, Andy & Joel continue their stories of who they are and how they came to create Codebreak!
August 13, 2020
#94 - If You Build It, They Will Come... or Will They?
On this week's episode of Stay Hungry, Andy and Joel are discussing the problems with the 'Field of Dreams' approach to marketing. This famous ideology could be damaging your business....
August 10, 2020
#93 - Ahead of the Game: Who are we and why should you care?
In this episode of Stay Hungry - Ahead of the Game, get to know Andy and Joel a bit better, as they interview each other and share who the hell they really are!
August 06, 2020
#92 - Brand Ambassadors, Company Culture and Thriving During Difficult Times with Emily Leyland
On this week's episode of the Stay Hungry podcast, Joel is joined by Emily Leyland from Fresh Perspective Resourcing. We covered so much ground! Brand ambassadors, video content, Linkedin, feminism, and the d***heads that haunt your DMs 🤯
August 03, 2020
#91 - Ahead of the Game: The Power of Positivity
Join us for another episode of Stay Hungry: Ahead of the Game, where Andy and Joel go head to head to discuss the power of a positive attitude in business!
July 30, 2020
#90 - Don't Do Facebook Ads? You're Missing a Trick!
On this week's episode of the Stay Hungry podcast, Joel and Andy sit down to explain why, if you are a business that isn't using Facebook ads, you are missing a trick. Find out exactly what makes Facebook so special and what you might be missing out on....
July 27, 2020
#89 - Ahead of the Game: Celebrate Your Wins!
Andy and Joel go head to head to discuss the importance of celebrating your little victories. So much focus for business owners is on the bad things that happen that often you can forget to see all the good going on. And remember, stay hungry!
July 23, 2020
#88 - The New Economy and How Lockdown Has Been for Businesses
On this week's podcast, Joel is joined by Rob, Alex and Dave from ChadStone, to discuss the new economy, what lockdown has been like for businesses and what ChadStone has coming up in the future!
July 20, 2020
#87 - Live Q&A: Everything About SEO, Blogs & Websites
In case you missed this week's Facebook Live Q&A, we've turned it into a podcast for your listening pleasure! This week, Joel was answering your questions about SEO!
July 16, 2020
#86 - Targeted Marketing
This week we've stepped up the production value of the podcast with brand new, professional, audio equipment 🤟 And first to play with the new toys are Andy & Joel, who sat down to discuss the world of targeted marketing.
July 13, 2020
#85 - Live Q&A: Everything About Mindset
In case you missed this week's Facebook Live Q&A, we've turned it into a podcast for your listening pleasure! Andy was answering your questions about mindset and why it is a crucial tool used by productive and successful people!
July 09, 2020
#84 - Future Marketing Talent
On this week's episode of the Break It Down podcast, Joel sits down with Evie to discuss her journey to become a marketing apprentice at Codebreak. What has her apprenticeship entailed so far and what does the future look like for marketing talent?
July 06, 2020
#83 - Live Q&A: Email Marketing.
In case you missed this week's Facebook Live Q&A, we've turned it into a podcast for your listening pleasure! Joel was answering your questions about email marketing.
July 02, 2020
#82 - Marketing: A Cost Or An Investment?
In this week's episode of the Break It Down podcast, Andy, Joel and Georgia sat down to discuss the question; is your marketing a cost or an investment? The way you look at your marketing and how much you spend on it is crucial to understanding the importance of it. Listen to find out more!
June 29, 2020
#81 - Live Q&A: Everything About Brand Voice and How to Find Yours
Did you miss this week's Facebook live Q&A? Never fear, you can listen in and catch up now! This time, Andy went live to help answer your questions about brand voice.
June 25, 2020
#80 - Video Content for Business with Special Guest, Jake Buchanan, Head of Content at The Prince’s Trust
The Prince’s Trust’s Head of Content, Jake Buchanan, joins Joel on the Break It Down podcast to talk all things content creation. Struggling with generating marketable content for your business? This episode is for you!
June 22, 2020
#79 - Live Q&A: Everything About Google My Business
In case you missed it, we turned Tuesday’s Live Q&A into a podcast for you. This week, Joel sat down to discuss getting the most from your Google My Business.
June 18, 2020
#78 - Confidently Promote Yourself Online with Dale Edwards
On this week's episode of the Break It Down podcast, Joel is joined by actor, Dale Edwards, to discuss having the confidence to promote yourself online. Podcasts, vlogs, YouTube presenting and more. They cover a lot of ground in this one!
June 15, 2020
#77 - Live Q&A: Everything About Business Networking
In case you missed it, we turned Tuesday’s Live Q&A into a podcast for you, for your listening pleasure! This week, Andy sat down to discuss business networking, both online and offline.
June 11, 2020
#76 - Our Favourite Ever TV Ads
On this week's episode of the Break It Down podcast, Andy and Joel talk about their favourite ever ads and how thinking outside the box can be a fantastic marketing catalyst for your business.
June 08, 2020
#75 - Live Q&A: Everything About Promotional Merchandise
Did you miss this week's Facebook live Q&A? Never fear, you can listen in and catch up now! This week, Joel went live to talk about keeping your business infront of your prospects all year round.
June 04, 2020
#74 - Looking After Your Marketing Health with Ash Downing
Ash Downing, strength and conditioning trainer to Team GB Olympic athletes and owner of Shrewsbury-based Salopia Health & Performance, joins Joel on the podcast to discuss looking after the health of your marketing. What has lockdown meant for the fitness industry? How do you protect your business ready for the other side?
June 01, 2020
#73 - Live Q&A: Everything About Generating Leads
In case you missed it, we turned Tuesday’s Live Q&A into a podcast for you, for your listening pleasure! This week, Andy sat down to chat about generating leads for your business.
May 28, 2020
#72 - Targeting Your Niche
In this week's episode of the Break It Down podcast, join Joel & Fergus as they discuss the importance targeting your niche when marketing your business!
May 25, 2020
#71 - Live Q&A: Let's Talk Blogging
In Codebreak's recent Facebook Live Q&A, Andy was answering your questions about blogging! What does blogging achieve, how to start and much more...
May 21, 2020
#70 - Style Over Substance? Make Sure That Your 'Pretty Marketing' Actually Works!
In this week's episode of the Break It Down podcast, join Andy & Joel as they take a look into 'pretty marketing'. What makes a campaign effective and how can you make sure that your marketing isn't just pretty?
May 18, 2020
#69 - Live Q&A: Everything You Need to Know About Making Videos for IGTV
On our recent Facebook Live Q&A, Joel came to your screens to discuss the amazing world of IGTV. What content works best, how to film for IGTV and much more...
May 14, 2020
#68 - Your Customer Experience, How Can You Go Above & Beyond for Your Clients?
In this week's episode of the Break It Down podcast. Joel & Evie are here to discuss customer experience. How can you make sure that working with you is a positive experience for your clients?
May 11, 2020
#67 - Live Q&A: Everything You Need to Know About Marketing Your Business Remotely
On our recent Facebook Live Q&A, Andy sat down to answer some of your questions around how you can best market your business remotely. Hopefully Andy's advice will be found useful by businesses trying to keep themselves out there during the UK lock-down.
May 07, 2020
#66 - How Can Big Data Impact Your Marketing?
On this week's episode of the Break It Down podcast, join Andy and Joel as they sit down to discuss big data... What is it? What does it do? And how can you use it to boost your marketing?
May 04, 2020
#65 - Live Q&A: Everything You Need to Know About Creating Your Own Vlog Series
On our recent Facebook Live Q&A, Joel sat down to answer all your questions on creating a professional Vlog for your business. How to get started, what to watch out for and some pro tips.
April 30, 2020
#64 - Is Remote Working the New Norm? with Mark Lloyd
Special guest, Mark Lloyd joins Joel to talk remote working and business practises during the current crisis. Mark brings his extensive experience from the computer games industry to this geektastic pod. Topics range from his work on the Grand Theft Auto series to running a development team. Interested in best business practises or the games industry? You won't want to miss this!
April 27, 2020
#63 - Live Q&A: Everything You Need to Know About Hosting Your Own Podcast
On our recent Facebook Live Q&A, Andy sat down to answer all your questions on podcasts. How can a podcast benefit your business? And how can you get into podcasting?
April 23, 2020
#62 - Are You Marketing Your Ecommerce Business the Right Way?
On this weeks episode of the Break It Down podcast, Joel, Fergus & Evie are sitting down to discuss the amazing world of Ecommerce marketing. What makes it different, what tools do you have available and how can you make your shop stand out?
April 20, 2020
#61 - Live Q&A: Everything You Need to Know About Running Ads on Facebook
On our recent Facebook Live Q&A, Joel shared his knowledge of Facebook advertising. Check out everything you could possibly want to know about running Ads on Facebook.
April 16, 2020
#60 - Marketing Your Business During the Coronavirus Crisis
On this week's episode of the Break It Down podcast, Andy, Joel & Evie sit down and discuss everything businesses can be doing to market themselves during the Covid-19 crisis.
April 14, 2020
#59 - Live Q&A: Everything on Copywriting
This week on our Facebook Live Q&A, Andy is answering all of your questions on copywriting! Find out the true power of copy as Andy shares his knowledge and expertise...
April 09, 2020
#58 - Lead Generation, What It Is, How It Works & How to Do It
This week join Andy, Joel & Georgia on the latest episode of the Break It Down podcast. This time the team are breaking down lead generation. What is it? And how can you build campaigns that drive leads for your business...
April 06, 2020
#57 - Live Q&A: Everything on Marketing for Ecommerce Businesses
Do you run an ecommerce business? Well this week on the Facebook Live Q&A, Joel is discussing how you can maximise your marketing.
April 02, 2020
#56 - Work From Home the Right Way
Just like many other UK workers, the Codebreak team have been flung into full time work from home... On this week's episode of Break It Down, Joel, Fergus & Emily are sharing their advice for productive & healthy home working.
March 30, 2020
#55 - Live Q&A: Everything LinkedIn
On this week's Facebook live Q&A, Andy & Joel are answering all of your questions about LinkedIn! Have a listen and find out how to get the most out of the platform for your business.
March 26, 2020
#54 - People Buy People... so Tell Us What You Are All About
What makes a prospective client choose one business over another? Well, there's a lot that can factor into that decision.... However, one thing that you can always count on is that people buy people. On this week's podcast join Andy and Evie as they discuss how to market your business by putting the face of your team out there.
March 23, 2020
#53 - Live Q&A: Everything Branding & Design
Joel & Andy are once again sitting down to answer your marketing questions on this special episode of the podcast, recorded from our Facebook Live Q&A. This time we asked for all of your questions around branding & design.
March 19, 2020
#52 - How Can Childhood Nostalgia Impact Your Marketing?
Everyone remembers the 'good old days' right? And even tho, what makes those days 'good' may differ from person to person. We all have things from our childhoods that we respond to. This week on the podcast Andy and Joel are sitting down to talk about nostalgia's place in your marketing and how you can connect with your audience using the powerful tool of shared childhood nostalgia!
March 16, 2020
#51 - Live Q&A: Everything Instagram for Business
Join Andy and Joel for a live Q&A answering questions about how you can best use Instagram for business.
March 12, 2020
#50 - You Had Better Keep That Promise
What damage does breaking a promise really do to your business? On this week's episode of the Break It Down podcast, Joel and Georgia are talking accountability and how breaking a promise could be a huge mistake!
March 09, 2020
#49 - What Are People Saying About Your Business?
Reviews, what are people saying about you? And if they aren't saying anything... why not? On this week's podcast, Andy and Evie are taking a look at the value of reviews for your marketing, how to use a good review and how to handle a bad one.
March 02, 2020
#48 - Don't Just Post Anything on Social Media
Are you seriously going to post that? But why? This week on the podcast, Jen, Evie, Emily & Georgia are sitting down to discuss what content is valuable on social media and what you should really avoid posting.
February 24, 2020
#47 - Stop Trying to Please Everybody!
You don’t need everybody to like you and not everyone is going to want to use your service or product… Joel and Fergus are here this week to help you find your niche target audience!
February 17, 2020
#46 - Get Creative With Your Social Content
What makes you stand out on Social Media? Are you being creative or are just jumping from trend to trend? On this week's podcast, Andy, Joel and Fergus are diving into what makes good content so good and how you can get creative with what you put out on your social?
February 10, 2020
#45 - And Your Mission Is, Should You Choose To Accept It, To Get As Many Email Opens As You Can!
You have one chance to capture your customers' attention in their inbox. Then, the mission is to keep them long enough to read it… How do you do this? Fergus and Jenny give you a few pointers for a successful campaign.
February 03, 2020
#44 - Are You the Missing Link(edIn)?
LinkedIn is cool? Andy, Joel, Evie and Fergus sit down to discuss how you can get the most out of your LinkedIn experience and why so many people get it wrong... Share what you know, start conversations and don't be a d**k!
January 27, 2020
#43 - What's Your Story, Instagram?
Did you know that Instagram Stories are now becoming more popular than the actual Instagram stream? Thankfully, we did! So, Emily, Fergus, Jenny and our new Digital Marketing Apprentice, Evie, sat down to discuss all the good things that can come with Instagram Stories, plus, we’ve mixed a few top tips in there for good measure.
January 20, 2020
#42 - A Long Time Ago On a Podcast Far Far Away...
Turmoil has engulfed the office, the dramatic conclusion to the third trilogy of the Star Wars franchise has landed. Concerns are rising as fans battle with the ongoing Disneyfication of their beloved universe. Hoping to resolve the matter, Andy, Joel and Fergus are looking at what businesses can learn about marketing from the iconic films. Were the original movies the perfect metaphor for delegation? Are the new movies divisive enough to capture an audience? Was Jar Jar Binks just a clever ploy to sell toys to children?
January 13, 2020
#41 - What's In Store For The Marketing World in 2020?
Happy New Year! Not only are we welcoming a new year and a whole new decade, but we're also welcoming a new member to the team, Georgia. She is our new Digital Marketing Executive and on her second day, we got her involved in a podcast! Georgia sits with Codebreak co-founder, Joel, to discuss the marketing trends that might be taking 2020 by storm, and some little tips that you could use for your business.
January 06, 2020
#40 - You’ve Received A Bad Review, What Would You Do?
Some business owners think a bad review is the end of the world! Don't get us wrong, bad reviews certainly aren't great, but it's how you deal with them that's important. Our Social Media Stars, Becca and Jen, have dealt with a few iffy reviews, so who better to give you some helpful chunks of advice!?
December 30, 2019
#39 - Tis The Season For A Festive Podcast
It's the week before Christmas and the team are feeling the festive spirit! 🎄 Join Becca, Jenny, Fergus, Emily and Joel for an ultimately Christmassy podcast. On the agenda, we have Christmas dinners, moist makers, Facon, Christmas Eve traditions and 100% Christmas chit chat! Merry Christmas from the Codebreak team!
December 23, 2019
#38 - Team Talk With Team4You!
If you were a chocolate bar, what chocolate bar would you be? That is one of the questions Nick and Jess from Team4You ask potential candidates during their interviews. They've got a whole host of tips, advice and marketing questions they want answers to, so we invited them on to the podcast. Nick, Jess and Codebreak co-founder, Joel, discuss all things marketing, recruitment and marketing for a recruitment company.
December 16, 2019
#37 - Getting In Front Of The Camera With Dale Edwards
Have you ever wondered why you can talk for hours with your mates, but as soon as someone sticks a camera in your face, you freeze? On this episode, Codebreak co-founder, Joel, is joined by experienced actor and presenter, Dale Edwards, who is here to share his on screen tips to get you out of your head and killing it on camera!
December 09, 2019
#36 - Ho Ho Hold On, You've Not Started Your Festive Marketing?!
Episode 36 - Ho Ho Hold On, You've Not Started Your Festive Marketing?! It's December, so if you're not immersed into your festive marketing by now, what's going on?! People start shopping, booking parties and reserving their space for Christmas lunch earlier and earlier each year. So, being prepared, trusting your targeting and getting your content right is vital months before the big day. Becca, Fergus and Emily give you their advice on how to make the festive season a great season for your business!
December 02, 2019
#35 - "Alexa, Play Codebreak's Podcast Featuring Nigel Creaser"
Published voice expert, Nigel Creaser, sits with Codebreak co-founder, Joel, to discuss all the possibilities that voice-activated devices bring. What about using it for your business? Not many companies are making the most of these little smart devices, it's definitely something you should be looking into.
November 25, 2019
#34 - What Are Personalised Videos? We Asked Martin Chambers!
Martin Chambers, the owner of Think Video, popped in to discuss all things personalised video with Codebreak Co-founder, Joel. As a big advocate of video here at Codebreak, we wanted to hear all the juicy info about personalised videos and really pick Martin's brain!
November 18, 2019
#32 - It's Beginning To Look A Lot Like Christmas!
Welcome to a special edition of the Codebreak, Break It Down podcast! Fergus, Jenny, Emily and Becca are getting into the festive spirit and discussing all the Christmas adverts that we've laid eyes on. John Lewis, Argos, Aldi, Sainsbury's, Asda, Ikea and more! Join us for our top tinsel talk all about Christmas!
November 14, 2019
#33 - Let's Disrupt Your Marketing Featuring ChadStone
Codebreak co-founder, Joel, is joined by three special guests from ChadStone Accountancy & Tax. Rob, Alex and Dave are all about breaking outside the norm of an Accountancy practice. A trait we admire a great deal at Codebreak, so, who better to talk to about disruptive marketing!
November 11, 2019
#32 - Let's Talk Company Newsletters!
How often do you receive a company newsletter? Can you see why one would be a great marketing tool for your business? Maybe you think people won’t be interested in your business? Well, we can honestly say, in the nicest way possible, you're wrong. People love to see people! So, if you offer a little insight into your team and yourself, along with helpful tips, your newsletter is sure to be a hit! Becca, Emily, Jenny and Fergus talk you through the top tips for a tip-top company newsletter...
November 04, 2019
#31 - Delving Into Facebook Portal
Facebook's latest gadget, Portal, is switching the video call game up! They are making it smarter and so much more natural to make video calls. Codebreak co-founder, Joel and digital marketing geek, Fergus give you the low down on the new device and whether or not they'll be purchasing one!
October 28, 2019
#30 - You Better Not Forget LinkedIn!
LinkedIn is seen as the professional social network. It's a bit different to Facebook, Twitter and the others, but, it's certainly not one to forget! It's definitely not all about recruitment and job offers as some people think. It's a great platform for making connections, showcasing your brand and showing your expertise. So, are you making the most of it? Social media star, Becca, and our smart-cookie operations manager, Jenny, discuss all things LinkedIn, the gym and Piers Morgan?!
October 21, 2019
#29 - Don't Miss Your Hook For Facebook!
Andy's back, and he's delving straight into the world of Facebook Ads with Digital Marketing Exec, Fergus. Facebook Ads are constantly updating, whether it's the advertising guidelines, advert design or even the newsfeed algorithm, you need to keep yourself up to speed on this changing landscape. Now, after a recent update, you have just three lines to hook your audience in on mobile ads, so you best make it good!
October 14, 2019
#28 - It's All About Emojis!
The difference an emoji can make to a sentence is quite surprising. Imagine a sentence ending with a full stop, then imagine the same sentence with a smiley face at the end - incredible stuff. But knowing whether to use them for your business can be a tough call. Depending on your industry, they might be perfect, but it might not work for your target audience. Becca, Emily, Fergus and Jenny give you the low down on emojis...
October 07, 2019
#27 - A Podcast About Podcasts!
It seems like a pretty obvious subject, but we’re big fans of a podcast. They’re great for humanising your brand and getting your expertise across in a casual way. They are also easy to do! Becca, Jenny, Emily, and Fergus talk about podcasts… after an in-depth chat about their ironing habits...
September 30, 2019
#26 - Our Top Tips For Video Marketing!
Is video marketing something you'd like to do for your business? Take it from Jenny, Becca and Fergus, it's really not as hard as you think! Video is the hottest social media trend, that businesses should really be getting on board with. If you don't know where to start, have a listen to some of our top tips for making your videos look professional.
September 23, 2019
#25 - What Are Your Brand Values?
First things first, does your company have brand values? If not, why not? Brand values shouldn't just be something you write on the wall for people to see, it should be the way your company works. Codebreak co-founder, Joel, has a chat with social media star, Becca, about the Codebreak values and what they mean to us.
September 16, 2019
#24 - Let's Work On Your Emails!
There are over 247 billion emails sent everyday, so you need to make yours stand out! We talk a lot about social, but we love email marketing. Social media star, Becca and operations manager, Jenny, want to help you work on your email campaigns. Not only are they great for keeping in touch with your customers, but that regular reminder can put you at the front of your reader's mind. If email marketing isn't part of your marketing strategy, it really should be.
September 09, 2019
#23 - Are You Being Followed?
No, we're not trying to be creepy, we mean on your social media channels. Are they follow-worthy? Our social stars, Jenny and Becca chat with office wonder woman, Emily about what kind of things your followers like to see. Are you posting good content? How often are you posting?
September 02, 2019
#22 - All Things Creativity!
Have you heard of the paperclip test? Before starting this podcast, think about ten things you can do with a paperclip, apart from clipping paper together. Now, how do you get into your creative mindset? Does it come quite naturally, or does it take doing another task for an idea to pop up? Codebreak co-founder, Joel, digital geek, Fergus and social media star, Becca discuss how we get creative. Sometimes it's not the first idea that is the winner, sometimes it's the 25th, or sometimes it's a mix up of four different ideas pushed into one.
August 26, 2019
#21 - What's Going On In The World Of Marketing?
Brands all over are fighting with one another to stand out. It's a competitive world, so brands are thinking outside of the box with their latest marketing campaigns and strategies. Office wonder woman, Emily and social media star, Becca discuss their absolute favourites. Featuring Coca-Cola, LinkedIn and Domino's Pizza, Shrewsbury!
August 19, 2019
#20 - Easy SEO Fixes
Search Engine Optimisation is a biggie when it comes to digital marketing. As co-founder, Joel says "SEO was considered some sort of witchcraft" but it's really not. He's joined by Digital Marketing Geek, Fergus, and they give you their easy SEO wins! With just a few simple practices, you can rank above your competitors and become a search engine's best friend...
August 12, 2019
#19 - We Love Blogs!
Here at Codebreak, we love our blogs! They're not just great for getting your expertise across in a professional way, they offer so much more. And the best thing is, they don't even have to take up too much of your time! Listen to our regular bloggers, Becca, Jen and Fergus rave about their love for blogging - and take away some top tips!
August 05, 2019
#18 - Our Instagram Masterclass
One billion people are using Instagram every month. Which, when you think about it, is a huge potential audience for your content! If your plan is to get your business in front of as many people as possible, you might need a hand. Our Social Media superstars, Becca and Jenny run through a few of their best tips for Instagram success!
July 29, 2019
#17 - One For The Foodies - Vegetarians & Pret's New Direction
You may have heard the news about Pret a Manger purchasing Eat. Office wonder-woman Emily, is a huge fan of Pret so she's backing this new business venture. But with this, Pret are moving further into the vegetarian market. Digital Marketing Geek, Fergus is a big fan of his red meat, but is partial to a veggie meal. Is Pret a Manger changing too much, or is about time they got more involved with the vegetarian market?
July 22, 2019
#16 - Style Over Substance. Getting Your Website Right!
Our Co-founder, Joel and Digital Exec, Fergus talk web design. Style, substance, usability. Does your website portray your business effectively? Does it communicate your values? Does it work hard for your organisation? Listen in for some top web design insights.
July 15, 2019
#15 - Wow, Social Media Has Changed Again?!
Have you ever woke up to see a different Facebook style? Or noticed that Instagram has played around with their newsfeed? We certainly have! Social Media is constantly changing, even just the little things. Hear from Social Media exec, Becca and Instagram Queen, Emily about all the recent updates and why it's important to keep on top of the changing social landscape.
July 08, 2019
#14 - The Changing Face Of Facebook
Facebook has had a facelift. But, not everyone has it just yet. Sit tight though, you might be next! In the meantime, you can hear about the highlights from digital marketing geek, Fergus and our superstar operations manager, Jenny.
July 01, 2019
#13 - The Power Of Print!
Don't forget about print! There are so many options with print. Co-founder and all around print lover, Joel has a chat with Social Media star, Becca about why print is now more important than ever. First impressions count and inventive uses of print are a great way to get your business noticed.
June 24, 2019
#12 - Putting The Pressure On Andy & Joel
We think it's about time Codebreak co-founders, Andy and Joel were in the hot seat! Office Wonderwoman, Emily, asks the burning questions that really dig deep into what Codebreak is about. The merge of previous businesses, Squeak and Key 3 Media seemed like common sense after many years of working alongside each other. Ultimately, it's all about helping people and having fun!
June 17, 2019
#11 - "Hey, this PR stunt is a great idea!"
PR Stunts. Are they good or are they bad? Have you considered one for your business? PR Stunts can be good fun. Take KFC's Virtual Influencer posting all over Instagram - that worked a treat! Social media star, Becca and our outstanding operations manager, Jenny, give you an insight into some of their favourite stunts. Becca's being the NowTV 10ft Jeff Goldblum statue in London. She says it's because she likes Jurassic Park but we're not so sure...
June 10, 2019
#10 - Wait, Instagram TV is a thing?!
Have you been keeping up to date with your Instagram TV watching? No? Well, you're not the only one! Instagram are doing a big push on their Instagram TV section and publishing sneak peaks of the current trends on timelines. Social Media Star, Becca and Instagram Queen, Emily get together to exchange views on whether IGTV is here to stay or if it's going to fall behind. Watch this space...
June 03, 2019
#9 - Vegetarians, Flexitarians and Beyond Meat!
Co-founder, Andy and Digital Marketing Geek, Fergus pick apart the foodie market and discuss the hype that surrounds Beyond Meat - a plant based meat maker that can be found on supermarket shelves and is hitting the ground running! Is this the future of food?
May 27, 2019
#8 - Get Your Target Market Right!
No-one should know your product or service better than you do. So, have you got your target market on point? Co-founder, Joel, Digital Marketing Geek, Fergus and the office wonder woman, Emily explore target markets for all sorts of businesses. Are you a niche business, or do you have a very wide customer base? Or, do you just not know where to begin with determining your target market?
May 20, 2019
#7 - What The Hell Is A Rebrand?
Have you ever thought, "What the hell is a rebrand?" but never wanted to actually ask someone? Well, we are here to solve that age old question and cut out the crap! Codebreak co-founder, Joel chats with our Social Media Star, Becca about all things rebranding - it's not just about colour schemes and fonts, you know!
May 13, 2019
#6 - A Marketing Grilling with ChadStone Accountancy
Special guests Rob, Alex and Dave from ChadStone Accountancy and Tax get free reign to grill Joel on all things marketing. Want to know what marketing technique will be best for you? No idea how much you should be spending on marketing? Joel doesn't pull any punches with his answers in this in-depth episode!
May 06, 2019
#5 - Don't Diss Facebook!
Facebook gets a lot of stick, but should you believe everything you read about it? Resident digital marketing geek, Fergus and our superstar operations manager, Jenny tell you their favourite things about Facebook and why you shouldn't be leaving it behind.
April 29, 2019
#4 - Bring In An Expert - Marketing To Benefit Your Business
In this episode digital marketing geek, Fergus and Codebreak co-founder, Joel discuss bringing in a marketing consultant to benefit your business. Could bringing in an expert save you money? Be less risky? And ultimately bring more ideas and knowledge to the table?
April 22, 2019
#3 - Landing Pages Q&A
Emily asks Fergus some of her budding questions about landing pages and their importance to having effective marketing campaigns.
April 15, 2019
#2 - Our 5 Top Tips For The Perfect Instagram Post
Emily and Becca discuss their five top tips for the perfect Instagram post. Including some of their favourite little tricks to encourage engagement and brand awareness.
April 08, 2019
#1 - A Holistic Approach To Marketing
Andy and Joel discuss how to take a more holistic approach to your marketing. Unifying efforts across all your campaigns on and offline.
April 01, 2019