Billions of searches are happening online every single day, and you can show up for hundreds or thousands of them. Rising in the search engine ranks doesn’t require luck — it just takes a bit of strategy to ensure your business gets found.
On October 15, Brenda Newhouse — owner of Newhouse Studios Web Strategy — brought her talk on how to “Get Found in Search Engines” to our screens to help you master search engine optimization (SEO) on your business website.
We’re all living in a world that’s impacted by COVID-19. While this can mean a lot of uncertainty, understanding how to put your business on the right path can help you not only survive, but conquer these trying times.
On October 14, we invited Eric Strafel — CEO of SUMMi7, corporate executive and business mentor — to provide a high-level view of strategic planning, so you can build back better. Get the tips from his webinar, “Envisioning a New Normal,” below.
If forward is the only direction you want your business to go, you as a business owner may need to take a step back and examine what you want to achieve at your core.
Mindfulness is a powerful tool when you’re an entrepreneur, especially when you’re faced with struggles that are rocking your business. And no one knows this better than Ashley LaRae Sampson — a business advisor, mindfulness leader and founder of StylePHX.
Understand how to create your competitive advantage through proper strategy development. Ensure your strategy direction will pass the fundamental tests of a sound business strategy. Learn how to position your business in a way to establish true competitive advantage required for long-term growth and success.
The internet is a complex world, in which millions of processes are happening at every second — and if you’re not a tech wiz, all of it may boggle your mind. The good news is, business owners like you just have to understand the basics to successfully scale your online presence.
On October 8, we invited Jacy Smith, award-winning techie and business development specialist at Perimeter83, to provide her must-know internet basics. Get insights from her webinar, “Understanding the Interwebs (aka the Internet),” below!
If you’re wondering what robots can do for your business, you may be asking the wrong question. The right question is, what can’t they?
Automation helps you unlock endless possibilities by taking away the boring, repetitive tasks and helping you focus on what you’re good at — as well as what you love to do.
But before you can free up time, you need to train your robots. Jenny Poon, founder of CO+HOOTS and self-proclaimed automation nut, suggests spending three hours per week to start setting up your system. Once you do, you’ll have much more free time and a happier work life.
Whether you run a small business or you are your own business, personal branding matters. People connect more deeply with other humans, and as the face of your business, you need to be hyper-aware of the image you’re projecting — and be able to leverage it for your benefit.
On October 7, we invited Tisha Marie Pelletier, chief experience officer (CEO) of Tisha Marie Enterprises, to provide her tips on “Developing Your Personal Brand to Stand Out and Grow Your Business.” Get a complete summary of what she covered below!
Communication Tools for Small Businesses - Are you tired of putting out fires that result from a lack of communication? This seminar is a crash course in how verbal and non-verbal communication can improve employee retention, sales, and productivity for small businesses.
Looking for simple solutions to manage regional, cultural, and ethnic differences at work? Confused with your changing company culture after the pandemic? This dynamic seminar provides small business owners with a matrix for understanding cultures, in the ways people think, learn, and work.
Understanding Competition - Understand how to properly view competition to elevate your competitive advantage. Many business entities believe competing to be the best is the answer. Understand why competing to be the best is ultimately a destructive path for your business. Look at competition from a different perspective to position your business for long-term growth and success.
Your connections make your business. No matter what type of business you own, building relationships and strengthening them over time is one of the most sustainable marketing methods you can use. But how do you start forming those relationships in the first place?
On October 1, we invited Kristi Lee, chief innovation officer of Elevate Your Business, to help you start building meaningful connections. Here are her “5 Tips To Network Like A Pro”:
We all want to set our companies on autopilot once in a while, but our business goals can’t achieve themselves. Getting (and staying) on the right track takes a careful thinking and hands-on strategy that spurs your team into action.
On September 30, Steve Thompson — CEO of operations consulting firm SteveZT and co-founder of The Surf Network — to present his webinar, “Building (and Executing) Your Action Plan.” This summary of his talk will guide you through his tips for creating a plan that drives results.
Not all of us can speak legalese, but when you own a business, it’s important to make sure you’re running it legally and right.
It’s not always as easy as it seems. U.S. businesses are governed by regulations that you may not even consider. That’s why we invited Brint Hiatt, attorney at HPS Law Group, to give you all the must-know tips for running a sound business that limits liability and prepares you for growth.
The COVID-19 pandemic disrupted businesses all around the world, but now more than ever, you need to shift back into action. When you need to get out of a rut, your company depends on you to stay calm, make a plan and take action.
On September 24, Marcus Browne — business analyst at the Maricopa SBDC — brought his expert business development knowledge to our screens to help you make smart decisions and get back on your feet in any emergency.
Here are the four key steps that Marcus highlights for “Getting Back to Business”:
You have great employees, but do you have a great team? No matter how skilled your team members are, poor communication can hold your entire organization back. In order to work together and grow, you need to understand key communication strategies and implement them into your business.
To help you out, we invited Eden Sunshine, founder of the Level 7 System, to speak on “Mastering the Art of Team Communications.” Read a complete summary of his September 23 webinar below!
Research and development is constantly happening in businesses, across many industries. While R&D may be associated with pharmaceuticals and big science experiments, your own business may be more involved in it than you think — which means you may already qualify for R&D tax credits.
According to Tiffany Bisconer, director of Acena Consulting, any business that’s making products or processes better, faster or cheaper could be eligible to claim R&D tax credits. These credits are an under-utilized resource because R&D can be such a natural part of staying competitive.
However, if you start identifying your eligible business activities today, you could be putting your revenue to better use. This summary of Tiffany’s talk, “R&D Tax Credits: What you need to know,” will show you how.
Most of us probably didn’t anticipate a global pandemic as the next obstacle in our paths, but in situations like these, success is often measured by how well we’re able to overcome the roadblocks in our path. The strategies you choose and the actions you take can help your business come out stronger than it ever was before.
On September 17, we invited Robin S. Reed, principal partner at EmFluent, to present “The 5 A's For Overcoming Obstacles In Business.” From his webinar, you’ll learn about the steps you need to take to survive, no matter what challenges you’re faced with.
Customers are spending more time online than ever, and as a business owner, you need to be where your customers are. If you haven’t already, you need to start implementing digital marketing tactics to amplify your brand and lead your industry.
On September 16, we invited Ryan Knoll — founder of house cleaning service Tidy Casa — to present his key “Marketing Ideas to Implement Today.” Ryan has over a decade of experience leading search engine optimization (SEO) initiatives.
Keep reading for his three key marketing strategies and how you can put them into action.
Money may seem like the most important business need around, but without a great financial strategy, all the money in the world won’t be enough.
On September 15, we invited Stephanie Sims, founder of Finance-Ability, to help you understand where your money is actually going and what you can do to grow. Get the tips from her helpful webinar, “Stop the Money Madness."
The details are in the data. Visit Mesa, along with their marketing agency, HAPI, will lead an introduction to understanding your data and teach easy ways to track insights that will help you target your desired market more effectively. Learn how to set up weekly reports on Google Analytics Facebook and Instagram Insights and, more importantly, digest the data that matters most to you.
The best business decisions are informed ones. This session will present the following:
• Understanding how traffic flows to your site
• Consumer behavior acquisition
• Discover your highest performing pages online and how to maintain growth
• Get the latest trends in online behavior
• Optimize your marketing based on real time data How to build your content online to match popular search terms
The COVID-19 crisis has been particularly hard on small and medium businesses. In this interactive lab, learn how to use Facebook and Instagram in new ways to reach customers during and beyond the COVID-19 crisis — both locally and from afar. We'll share examples of how other SMBs are using social media and creativity to reach customers and drive revenue.
You’ll learn how to: Increase your social media following & bottom line through Facebook, Instagram, and user-generated content , get rights to your top-performing UGC to drive more purchases to your digital store , leverage your partners to get more exposure , use low-cost marketing ideas like Instagram & Facebook live to build an audience & build loyal customers.
When your customers understand your brand, your business is more likely to stick in their heads. Your brand is essential for helping you stand out. When your brand has a clear purpose, you get more than awareness — you get customer loyalty, too.
According to Robin Bramman — founder of Brandtini (a brand agency and academy) and chief operating officer of CO+HOOTS — great branding starts with creating context and clarity. In her September 10 webinar, “How to Build a Purpose Driven Brand that Sparks Loyalty,” she provides the knowledge you need to begin an effective branding process today.
Collaborators and quality leads won’t just come to you on their own. If you want to build connections in your area, you need to network — and always do so with intention.
Even with more businesses online than ever, networking remains an incredibly important tool for growing your business. You are no longer limited to meeting people in-person, with the internet around, so you can start growing your business through networking at literally any time.
On September 9, we invited professional speaker Tisha Marie Pelletier — who is also a business mentor, brand builder and the chief experience officer (CEO) of Tisha Marie Enterprises — to provide her key tips for making every networking opportunity count.
Read our summary of her talk, “Purposeful Networking: Tips to Build & Boost Your Biz,” below.
When you own a local business, you need to get familiar with Google. This search engine is the go-to resource for local shoppers who are seeking your products or services—and even better, shoppers who are ready to buy within one day.
Making sure your brand shows up on Google and Google Maps searches first requires you to get on Google My Business (GMB) and optimize your listing.
Stephanie Erickson—an SEO professional and the owner of Erickson Built—will guide you through “How to Optimize Your GMB Listing & Outrank Your Competition,” one step at a time.
Searches take place every single second from all over the world. When COVID-19 rose, it brought with it an even deeper dive into the digital space.
There’s no more turning back from digital marketing for any business these days. That’s why we invited Kris Jonson — owner of digital ad agency Upward Haus and co-founder MTBBOXX, a subscription service for mountain bikers — to help you dive into the world of online promotions the right way.
Read below for tips from his September 4 talk, “Small business digital strategies for a post-pandemic America.
As professionals across hundreds of industries continue to move further onto the web, LinkedIn has become the home for all things networking. If your goal is to nurture leads for your B2B business or become an industry expert, LinkedIn is the ideal home base for your brand, too.
On August 26, we invited Tom Bukacek — founder and CEO of digital marketing agency Sinova Solutions— to provide his “7 Steps To Generating Leads Using LinkedIn,” summarized below.
No matter what kind of business you run, you need to understand your financials to know where you’re at and where you’re headed. Luckily, you don’t have to be a math wiz to handle the basics of accounting.
When you take the time to plan for your future, using more than your checkbook as a guide, you can avoid the biggest reasons for business failure.
To help you figure out where to start, we invited Cristina Garza — founder of Accountingprose, CannaComply and Kaya Insights — to give you the run-down on “How to Capture and Conquer Your Financials.
Getting the word out about your brand isn’t always easy on a small business budget. It can feel like everything costs money. Luckily, there are great practices you can implement to use your marketing budget wisely, no matter how limited it is.
On August 27, we invited Ashley Oakes Scott, founder of AOS Marketing, to present her helpful talk, “The Almost-Free Guide to Promoting Your Business.” With a background in public relations, advertising and much more in diverse industries, Ashley has tips to help almost any brand.
Running a business would be easier if we had superpowers, but since we can't clone ourselves 100 times, having a great team is the next best thing.
No business owner can be everywhere at once. This is why employees are an essential part of your success story. Rebekah Goldman, owner of Taking the Wheel Consulting, says your team helps you reach customers better and faster, so you can earn and grow — as long as you know how to lead one.
With over 20 years in the food and beverage industry, managing everything from operations to profitability, Rebekah is the professional team-builder who will show you how to do so.
In her August 25 talk, “Maximizing Profits by Leading Rockstar Teams,” she breaks down effective leadership into six steps.
When times are tough, it's the people behind your brand that keep your business at its best. Your job is to make sure your employees are supported enough to support you.
Great human resource practices are key to business survival, especially when you're faced with challenges (which may include a certain global pandemic). According to Teresa Marzolph, founder of HR support company Culture Engineered, HR aligns what employees do with how you need your company to perform.
Even if you outsource to a bookkeeper, Jennifer says knowing your stuff is essential. Paying attention to your business — and always having a plan and backup plan — can help you guide your provider, maximize deductions and catch errors before it’s too late.
As we settle further into these pandemic times, the right actions for businesses to take are becoming more clearly defined. This means that you need to give your policies an update to keep your team safe and liability low before your grand reopening.
No matter what’s happening in the world, marketing is a basic necessity for growth. When you’re operating in a time of uncertainty, smart marketing is the ultimate key to maximizing your budget.
At the heart of great marketing is always market research. That’s why we invited 20-year media veteran Liz Scott to offer her pro tips and suggested research tools.
Unique times call for unique measures and the COVID-19 pandemic is definitely creating one of those times. To successfully weather this storm — as well as any challenges you may face in the future — you need to know how to shift your planning between the short-term and long-term.
We invited Pamela Slim, the co-founder of K'é Main Street Learning Lab and a multi-book author, to explain how you can make planning a regular part of your operations. Pamela has 24 years of experience as a consultant, especially for entrepreneurs.
Get the tips from her talk — “Get your business back on track with clear and simple planning”
The rules are constantly changing and with the recent extension of the PPP loans, you'll want to make sure you know what is forgivable and what is not before submitting your forgiveness form. Leave with a full list of what you need to have in place before your loan can be forgiven and details on the most recent updates on regulations.