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Build Your Business Website with Squarespace
Learn how to use Squarespace to quickly create an effective business website, also what elements your business website should include, and ways to build good SEO.
September 21, 2022
Inflation Reduction Act - What Small Business Owners Need to Know
Inflation Reduction Act - What Small Business Owners Need to Know
September 12, 2022
Build a Brand to Rule them All
Listen to, Build a Brand to Rule them All. Create better branding for your organization by understanding what branding is, how to tell your brand story, and the importance of strategy and technique.
August 05, 2022
Gaining an EDGE on Sustainability
Tune in to learn about Avondale’s plan for creating a sustainable and resilient city and how your business can gain an EDGE in the green economy. Shaped by community input, the City of Avondale has released a Draft Community Sustainability Plan with strategies to grow the green economy, accelerate clean modes of transportation, improve building efficiency and renewable energy, enhance resilience to extreme heat, ensure a reliable water supply, increase access to fresh food for all, leverage waste as a resource, and promote a healthy environment. Avondale is ripe with talent and innovation, with many businesses already taking action to operate more sustainably and reaping the benefits. You’ll leave this webinar with a better understanding of key climate risks our region faces and pick up some tips and tools to help you take advantage of sustainable opportunities.
August 03, 2022
WordPress vs. Shopify vs. Squarespace
Listen to: WordPress vs Shopify vs Squarespace.  WordPress, Shopify, and Squarespace are among the most popular web solutions available for businesses. Brenda Newhouse goes over the features and functionality of each web service to help organizations choose the right web solution for their needs. Brenda is a web consultant and strategist, who also teaches at Mesa Community College
July 22, 2022
Business EDGE - Putting Avondale EDGE to Work for You
Cutting EDGE. Leading EDGE. Avondale EDGE. We're here to help you find YOUR business EDGE! From concierge services and free online toolkits to networking events and industry awards, tune in to learn about all the resources at your fingertips, not just this month, but all year long!
May 31, 2022
Automate the Grind and Reclaim Your Time
Listen to, "Automate the Grind and Reclaim Your Time." Get insight into the mindset it takes to reclaim your time through automation. Learn where to start when automating tasks for your business, how to calculate the cost of the time you’re currently wasting, and some tools to help automate basic tasks.
May 18, 2022
Rethink Hiring - Tactical Advice for Small Business Owners
In a time being dubbed as the “Great Resignation,” employees are leaving their jobs in droves. For small business owners, hiring and retaining employees is an important component of scaling their business. Small business owners must make smart decisions about hiring and learn new strategies to help them be successful in the process. Whether you are just starting out and looking to grow your team or looking for a fresh perspective on how to approach hiring in today’s market, our panel discussion will provide candid insights about hiring from entrepreneurs just like you. You’ll hear stories from other small business owners about the challenges they’ve faced, learn about how they were able to grow their teams successfully and leave with new tactics to help you as you grow your team.
May 13, 2022
Business EDGE - Building Momentum - State of the City
It’s full steam ahead as Avondale builds upon the momentum from the last year. Join Mayor Weise as he shares highlights from 2021 that continue to drive success for our city today and into the future. Learn about private and public investments that support a vibrant local economy and a thriving business community. Q&A moderated by Kenneth Chapa, Economic Development and Tourism Director for the City of Avondale.
April 29, 2022
CANVA for Business
In this workshop, we will explain what Canva is and how it can be utilized by business owners and entrepreneurs for graphic design projects for all platforms! Canva is a very budget-friendly tool that everyone should be using now!
April 22, 2022
Employer EDGE: Promoting the Culinary Arts Scholarship to Your Restaurant & Hospitality Employees
The City of Avondale, in collaboration with Estrella Mountain Community College (EMCC) and the Maricopa Community Colleges Foundation, is excited to announce the new Avondale EDGE Culinary Scholarship! This scholarship is for students who are pursuing degrees or certifications in Culinary Arts. Our goal is to create and maintain a strong culinary/hospitality workforce, as the industry was severely impacted by the COVID-19 pandemic. All current and prospective EMCC students can qualify for assistance with tuition, books, equipment, and uniforms. As an Avondale business in the food and hospitality industries, we want to share this exciting opportunity with you to pass along to your employees seeking to further their education. The scholarship will be available for the Fall 2022 semester. With the deadline to apply quickly approaching, join this webinar to learn more about the scholarship; how use this as an employee attraction and retention tool; and current and future opportunities related to the Local EDGE HUUB platform. Presenters: Paula Livingston, M.Ed. – Dean of Instruction and Occupational Education, Estrella Mountain Community College; Cheryl Covert, MBA – Assistant Director, City of Avondale
April 15, 2022
Business Plans vs. Action Plans
In this workshop with the East Valley Hispanic Chamber of Commerce & Gabriel Ortiz of Primero Negocios, we will cover the key reasons why a business needs to have a Business Plan, how to create one, and the difference between a Business Plan and Action Plan.
April 15, 2022
Perform Better Under Pressure Toolkit
Listen to "Perform Better Under Pressure Toolkit" Create your custom action plan to cut feelings of pressure and anxiety in high-stress situations with new stress management techniques.
April 12, 2022
5 Resources Every Mesa Business Needs to Know NOW
As a business owner, it's vital for you to know where you can find answers and support in your community. The City of Mesa's Economic Development Department has been working hard to not only bring you access to resources but to also provide direct connections to organizations in your community that are also here to serve you.
March 21, 2022
Stop Wingin’ It: How to Successfully Build a Systems-Driven Business
Listen to, Stop Wingin’ It: How to Successfully Build a Systems-Driven Business. A systems-driven approach can create ease in hiring and training processes, more success in obtaining clients, and more efficient business operations internally and externally. Being systems-driven means that the business has adopted a culture that embraces the idea that the key to the success of the business is dependent on the quality of its systems and, in order to improve the business, it improves the systems.
March 11, 2022
Homebuying for the Self-Employed
Listen to, Homebuying for the Self-Employed. Buying a home can be difficult. Knowing what you need to qualify for a mortgage and what documents you need can be overwhelming. During this webinar, our expert will give you the knowledge and tools you’ll need to become a homeowner in the simplest terms. You’ll even get an exercise to practice to calculate your qualifying income.
February 07, 2022
2021 Year-End Tax Planning Moves for Business Owners
Get insight into different tax planning moves you can take to lower taxes and set your business up for success in 2022.
December 15, 2021
What Your Bank Really Looks for in Business Loan Applications
Applying for loans isn’t always as straightforward as it seems. Listen to James Christensen give you insight into what banks are looking for on loan applications, how to pick the right lender, and tips for completing the application. James is the president of a local bank and is experienced with helping small businesses navigate finances.
December 15, 2021
How to "read your audience's mind" by writing persuasive copy that connects, convinces, and converts
When the digital landscape is oversaturated with advertisement and website copy, consumers begin to feel tired of seeing the same brand messaging over and over again. Listen to Jon Reyes share copywriting skills that will effectively persuade, convince and convert your target audience. Jon Reyes is a freelance copywriter with experience in advertisements, websites, and social media.
November 24, 2021
How To Stand Out Without Standing On Your Head
Having a clear brand voice, style and mission is the key to success. Listen to, "How To Stand Out Without Standing On Your Head" as Dennis Gable, walks you through tangible exercises of how to define your personal and/or business' brand identity and why it’s important to differentiate yourself from others. 
November 03, 2021
4 Unconventional Ideas for Making Business Better
In a highly competitive market, creative problem solving can lead to business growth and fulfillment that you didn’t know could be achieved. Listen to “4 Unconventional Ideas for Making Business Better,” as website developer and expert business consultant Tanya Moushi gives you some out-of-the-box strategies that will help you innovate on your business practices. 
October 25, 2021
Design Thinking of Entrepreneurs
Design thinking is a methodology used to solve complex problems and a great strategy to use when innovating on your business and an existing service or product. Listen to, “Grow with Google: Design Thinking For Entrepreneurs,” with Gabriel Ortiz of Primero Negocios as he walks you through what design thinking is, the steps of this process, and how to apply it to your business.
October 18, 2021
Grow with Google- Use YouTube to Grow Your Business
YouTube is the second largest search engine in the world. With billions of monthly users, this platform is undoubtedly a powerful tool for small businesses. But in order to use it well, you need the right tips. Listen to, “Grow with Google: Use YouTube to Grow Your Business,” as Gabriel Ortiz of Primero Negocios takes you through the best steps you can take to build your YouTube presence.
October 05, 2021
Why Cybersecurity Risk Matters for Businesses
The more we spend our time online, the more important cybersecurity becomes. According to Damilare D. Fagbemi, founder of Resilience Software Security, cyberattacks cost businesses $1 trillion every year. And nowadays, even small businesses — the backbone of our economy — are getting targeted by cyberattacks, in part due to their inability to handle them. Listen to, “Why Cybersecurity Risk Matters for Businesses,” Damilare explained how to assess, prioritize and prevent risk.
September 27, 2021
Read This Before You Sign! The Essentials Of The Most Common Business Contracts
Contracts are a powerful tool in the business setting. They can help you set expectations, take advantage of opportunities and protect you against risk. Knowing which ones you need and what they entail can help you run a more effective and protected business. We invited Michele Leonelli and Mick McGirr of Phocus Law to help you understand some of the business contracts that you should consider creating. Listen now to get tips from their webinar, “Read This Before You Sign! The Essentials Of The Most Common Business Contracts."
September 24, 2021
Grow with Google: Make Better Business Decisions with Analytics Updated
If you ever look at the numbers behind your business and wonder what they all mean, Google Analytics may be the perfect tool for you. It can help you interpret and understand data, so you can make better decisions. And with the help of Gabriel Ortiz, founder of Primero Negocios, you navigate the tool well. Listen to “Make Better Business Decisions with Analytics,” here are a few key definitions to understand: Data includes the facts and stats collected from users Analytics involves the patterns or trends in data Insights are novel, credible and actionable takeaways that unlock new opportunities
August 16, 2021
Art of Honesty - How To Have Difficult Conversations
Being a people-pleaser is natural. No one wants to cause trouble or get in trouble. But when pleasing the masses prevents you from being fully honest, all you’re doing is delaying the truth and your connection. Managing what we’re saying — and tip-toeing around certain truths we want to omit — is stressful. And while honesty can also be hard, Chrisa Zindros Boyce from Handel Group has tips to help you have more genuine conversations in your professional and personal life, so you can have better quality relationships. Get the tips from her talk, “Art of Honesty - How To Have Difficult Conversations,” by listening now.
August 09, 2021
Cost Effective Solutions to Increase Employee Retention & on the Job Focus
Your employees are your company’s key assets. Your business needs them present — both physically and mentally. To help you reduce churn and increase productivity on your team, we invited Katherine Creed of C.T. & Associates to walk you through “Cost-Effective Solutions to Increase Employee Retention & On-the-Job Focus.” Listen to a summary of her talk.
July 26, 2021
Get Your Local Business on Google Search & Maps
Getting your local business to show up on Google search and Google Maps is key to gaining local leads or driving traffic to your store. And when you show up, you want your online presence to impress. Setting up your Google My Business profile can help you do both. Listen to “Get Your Local Business on Google Search & Maps,” a webinar from Gabriel Ortiz, founder of Primero Negocios.
July 21, 2021
Grow with Google: Make Your Website Work for You, Part 2
Creating a search-friendly website can help you take your business to the next level. And when your site is built to convert visitors too, rapid business growth may be in your future. We invited Gabriel Ortiz of Primero Negocios to continue his lessons on improving your website with “Grow with Google - Make Your Website Work for You, Part 2.”
July 07, 2021
Getting Paid: Contract Clauses to Help You Get Your Money
When you run your own business long enough, you’ll likely encounter at least one client who fails to pay on time. When clients don’t meet deadlines, legal contract clauses can protect your business from major losses. We invited Tabitha Myers, managing attorney at Midtown Law, to guide you through seven key clauses you should include in your contracts.
June 24, 2021
How to Survive (& Thrive) During Stressful Times
Getting positive can transform your work life. It’s proven through the field of positive psychology. According to Shannon Dolan, CEO and founder of Happy at Workouts, happy teams can help companies achieve three times their current revenue growth. But to effectively use psychology, you need to take a more intense, practical approach than just implementing yoga and meditation. We invited Shannon to present her talk on “How to Survive (& Thrive) During Stressful Times,” so you can stay happy and high-performing no matter what you’re facing. She provided a number of happiness habits that can help you optimize your creativity, logic and talent. You’ll learn about the three “dragons” you need to overcome to achieve more.
June 14, 2021
5 Online Legal Hacks Every Business Owner Should Know
Setting up your business properly now can save you the headache of fixing mistakes later. And with plenty of resources available online, it’s simple to save your future self money and time. On May 25, we invited Burt Skiba, founding partner at HPS Law Group, to provide “5 Online Legal Hacks Every Business Owner Should Know.” With his strategies and techniques, you can reduce the amount of attorney’s fees you pay as your business grows.
May 27, 2021
How to Build a Business Around Your Intellectual Property
You’ve got a brilliant invention — great! But now, it’s time to build your business. To actually profit off your new idea, you need to protect your intellectual property, choose a business structure, and more. Burt Skiba and Brint Hiatt, founding partner at HPS Law Group, offered their tips on “How to Build a Business Around Your Invention.” 
May 20, 2021
SizeUp Mesa Training
The City of Mesa is investing in a new business analytics tool that’s built for small businesses. SizeUp is an enterprise-grade tool that can help you understand your business performance, get to know the ecosystem you’re operating, and optimize your marketing budget — all without hiring an in-house business analyst. On May 13, Mario Ubalde, director of customer success at SizeUp, provided a live demo of the business intelligence tool to help you navigate it.
May 20, 2021
Grow With Google: Reach Customers Online with Google
With billions of searches happening every day, Google is easily a key place for businesses to advertise. Customers need your help, and if you can provide it, you can stand out. We invited Gabriel Ortiz of Primero Negocios to help you learn the best ways to reach your target audience with Google.
May 12, 2021
Prepare su solicitud para el Fondo de Revitalización de Restaurante
Prepare su solicitud para el Fondo de Revitalización de Restaurante
May 05, 2021
How the Law Can Help You Build Equity in a Brand
A great brand can add immense value to your business. Add “Prada” to any purse and it may be worth over $1,000. While much of this value comes from marketing and product or service quality, legal strategy is also essential for helping you hone in on your brand equity. We invited Clark Proffitt and Burt Skiba, founding partners at HPS Law Group, to discuss legal considerations you should keep in mind when building your brand.
May 05, 2021
Preparing Your Restaurant Revitalization Fund Application
Restaurants, bars, and similar businesses were some of the hardest hit businesses during the COVID-19 pandemic. Now, they’re getting a chance to thrive again. The long awaited Restaurant Revitalization Fund is here to help businesses keep their doors open in the long term. We invited Laura Suarez, program director at Prestamos Women’s Business Center, to walk you through “Preparing Your Restaurant Revitalization Fund Application.”
May 05, 2021
Grow with Google: Make Your Website Work For You
Your website is a powerful tool that can help you achieve your business goals. If you design it right, it can help you expand your reach and achieve the results you want. We invited Gabriel Ortiz, founder of digital marketing agency Primero Negocios, to help you “Make Your Website Work For You.”
April 29, 2021
How to Mess Up Your Small Business - Case Studies in What Not to Do
In business and in life, it’s always ideal to learn from others’ mistakes, rather than your own. Legal issues can be especially time-consuming and costly — and they can even cost you your business. We invited Brint Hiatt and Clark Proffitt, founding partners at HPS Law Group to provide some case studies of real-life (anonymized) businesses that screwed up, as well as tips on how you can avoid the same mistakes.
April 29, 2021
Understanding Privilege
Speaking about privilege can be uncomfortable. Still, its importance is immense. Only when by acknowledging the reality can we build better workplaces, improve society, and improve ourselves. According to Tyreek Moore, president of diversity at Handel Group, you need to face discomfort to grow. With this summary of his talk, “Understanding Privilege,” you can start to have uncomfortable conversations that drive change.
April 29, 2021
How to Engage Customers Through the Power of Story
Storytelling is a powerful tool that can help you level up your brand, copy and all your marketing channels. People love stories, and your ideal clients will flock to you if you offer a good one. To help you build your storytelling skills, we invited Anebi Agbo, founder and CEO of Eikon Labs, to speak on “How to Engage Customers Through the Power of Story.” Get the essential tips from his talk, demo and Q&A now.
April 29, 2021
5 Steps to Marketing Your Service-Based Business Online
Service-based businesses are facing a new normal. Even as the world starts to open back up again, we’re continuing to accelerate into a digital-first world. In order to reach and exceed pre-pandemic levels of success, service providers must embrace new habits and understand their customers better. We invited seasoned marketing professional Dorothy Wolden to provide her tips for marketing service-based businesses online.
April 13, 2021
How To Effectively Use Video Marketing To Build Your Brand
According to Tom Bukacek founder and CEO of Sinova Solutions, most customers prefer video content. And nowadays, most online traffic is gained from video marketing, which boosts conversions, too. The best part is, all you really need are a camera or smartphone, a tripod or stand, a quiet room and good lighting to make effective videos for your brand. Here what you should know from Tom’s talk, “How To Effectively Use Video Marketing To Build Your Brand.”
March 26, 2021
What the Latest Stimulus Bill Means for your Business
The American Rescue Plan of 2021 has passed, which means businesses and individuals have new financial considerations to keep in mind. To help you navigate the many changes brought by this new plan — from unemployment benefit updates to tax credit changes — as well as updates to business funding, we invited Jennifer Mansfield, founder of JJMansfield, to speak on all you need to know.
March 19, 2021
Grow with Google: Learn the Basics of Google Ads
Just about everyone uses search engines these days, and Google is by far the most popular one. For business owners, advertising on Google is now one of the best ways to get your business discovered and sell your products or services. We invited Google ads expert Gabriel Ortiz of Primero Negocios to help you “Learn the Basics of Google Ads.”
March 18, 2021
5 Reasons to Start Inbound Marketing in 2021
No one wants to be cold called by an irrelevant company anymore. TV ads and direct mail can be just as bad. There’s a reason why outbound marketing is called “interruption marketing.” In 2021, inbound marketing is the solution that your customers want — and that you need to succeed. We invited Dan Tyre — employee No. 6 at HubSpot, angel investor, and author (among other titles) — to present his talk, “5 Reasons to Start Inbound Marketing in 2021.”
March 10, 2021
The State of Social Media 2021
In 2021, it’s pretty clear that social media isn’t going anywhere. Most U.S. consumers are on at least one social media channel these days, and they’re spending hours plugged in. As a business owner, staying up-to-date with trends on social is key to taking your marketing to the next level. We invited Vincent Orleck, social media manager at the ASU Knowledge Enterprise and president of Social Media Club Phoenix, to bring you up to speed with the “2021 State of Social Media.” Here’s what he has to say about where social media is headed and how your business can stay relevant.
March 06, 2021
How To Generate Leads On Facebook Without Using Websites
Generating leads is crucial for any business. Facebook is one of the best marketing platforms to help you do so. But if you don’t have a website to drive customers to — or you want to reduce the hassle of sending users to another platform — you may be wondering if lead gen on the platform is still possible. The answer is yes. We invited Tom Bukacek, founder and CEO of Sinova Solutions, to give you a complete run-through of how to use Facebook’s lead generation ad feature to gain leads without a site of your own.
March 06, 2021
Organize Your Business for Success in 2021
When you want to set the stage for a successful business, the best thing you can do is get it right from the start. To help you nail your launch, Robin Reed — CEO of the Black Chamber of Arizona and principal partner at EmFluent — provided a handful of key tips in his talk, “Organize Your Business for Success in 2021.” 
February 02, 2021
PPP Round 2
Paycheck Protection Program loans are back. Thanks to legislation passed in December 2020, businesses across the United States may be able to access more and improved funding to support them during tough times. Jennifer Mansfield, founder of JJMansfield, guides us through everything you need to know about PPP round two.
February 02, 2021
Gestión de la cadena de suministro
Tips on how to better manage the product from raw material, production, transport and logistics, agencies and branches, warehouse or warehouse, sale, fracture, and distribution and delivery to the customer.
January 08, 2021
Understanding E-Commerce
Developing a successful site, understanding Search Engine Optimization (SEO), and other online marketplaces.
January 07, 2021
Start at the End: How to Lead Your Team through Change
We all know 2020 has been a year of immense change — and the change certainly won’t stop the moment it becomes 2021. In the midst of any shift, great business leaders are the ones who step up to ensure they and their teams are prepared for every next step. On December 8, we invited Paula Cizek, chief research officer of NOBL, to empower you to tackle change with grace.
January 07, 2021
Brand Survival - During and After 2020
As we look back on 2020, we all know it’s been an undoubtedly difficult year for businesses. The good news is, when we look back even further, we know that our economy and businesses have experienced these same downturns before — and many brands have survived. Dustin Diehl, director of strategy at WHYFOR, emphasizes the importance of responding, not reacting. In his talk, “Brand Survival - During and After 2020,” he explains how to act in tough times without resorting to knee-jerk reactions that could break your business.
January 07, 2021
Sales for Non-Sales Folks
Without sales, none of us would be in business—but that doesn’t mean you have to feel pushy and over-the-top salesy to do it successfully either. On November 24, we invited Tish Times, owner of Tish Times Networking and Sales, to present her tips on “Sales for the Non-Sales Folks.” Before you start reading this summary of her webinar, Tish recommends getting in the mindset that you are enough. You bring something valuable to the world, so you are capable of serving, not just selling to others.
January 07, 2021
5 Career Blindspots
Feeling stuck in your career or frustrated with a team member who isn’t using their full potential? Burnout happens to the best of us. But before you jump into a new opportunity (then another, then onto the next), it’s time for you to challenge yourself to shift your perspective and consider what’s really missing. We invited Juan Kingsbury, founder and talent strategist of Career Blindspot, to guide you through the “5 Career Blindspots” that may make you feel less fulfilled in your career.
January 07, 2021
Small Business Leadership: Engaging Employees
Small businesses face a wide variety of challenges and situations. One of the most important things to focus on however is the engagement of your employees. Attend this session to learn tools and best practices to exhibit true business leadership in engaging your staff to benefit your business long term. You'll learn from examples of companies local and national that have stepped up to lead through growing strong company cultures that will help benefit your company's bottom line, retain staff, and grow a positive reputation as a local business.
January 07, 2021
Comercio electronico
Mesa CARES seminario web de 'comercio electrónico'
January 07, 2021
Selling In the Time of COVID-19
Businesses will learn to create practical plans for increased sales by defining target customers, evaluating the sales process, establishing sales goals, database management, and sales tips.
January 07, 2021
Adapting in the Midst of Change
The COVID19 pandemic is hitting the economy hard, especially small businesses. Learn what you can do as a business owner to pivot your business and not just survive, but thrive, during these challenging times with specific tactics you can use today.
January 07, 2021
Adaptacion en medio del cambio
Aprenda lo que puede hacer como dueño para ajustar su negocio y no solo sobrevivir, sino prosperar, durante estos tiempos difíciles con tácticas específicas que puede comenzar a usar hoy!
January 07, 2021
Advanced E-Commerce Audio
Businesses will learn the importance of content, keywords, and conversations, utilizing analytics, understanding local and global competition, advertising, and leveraging social media and linking sites.
January 07, 2021
Comercio Electronico Avanzado
Aprenderán la importancia de su contenido en línea, las palabras clave y las conversaciones, utilizando análisis, comprendiendo la competencia local y global, la publicidad y aprovechando de sus redes sociales y la importancia de los sitios de enlace.
January 07, 2021
Comprenda el seguro para su negocio
Explorarán los tipos de cobertura comercial disponibles para las pequeñas empresas. Aprenderá sobre los requisitos básicos y las recomendaciones para ayudar a proteger su negocio.
January 07, 2021
Understanding Business Insurance
Businesses will explore the many types of business coverage available to small businesses, including basic requirements and recommendations to help safeguard assets.
January 07, 2021
Ethical Decision Making in the Internet Age
Businesses will learn to understand business ethics and the common mistakes made by small businesses, understanding implications of decision making especially in the internet and “review” age, internal code of conduct, and reputation management.
January 07, 2021
Tomando decisiones eticas en la era de internet Audio
Aprenderán a comprender la ética empresarial y los errores comunes cometidos por las pequeñas empresas. Comprenderá las implicaciones de cada decisión que tome y cómo afecta todo a la reputación de su negocio, especialmente en la era de Internet.
January 07, 2021
Alivio Financiero - Spanish
Many businesses across the country are already in debt from COVID. In this webinar, you will learn how to identify if your business needs help and what the process is. On the other hand, you will also learn to identify what would be the best financial relief for your company.
December 02, 2020
5 Ways to Communicate Your Product/Service Authentically
As a consumer, you’re probably tired of all the sales pitches and ads flying at you each day. Your customers are, too. What businesses don’t give enough of is authenticity, so when you know how to put your heart and soul into your sales, you have the potential to sell anything. According to Hailey Yatros — author, keynote speaker and owner of Conscious Coaching — the companies that excel are out to make a difference. Going back to why you started and connecting with people on an emotional level are the strategies that really sell.
December 02, 2020
Facebook Live 101
When you want to build relationships with your customers, showing the real, authentic you is one of the best moves you can make—and there’s no better way to do so than getting on camera, live. On November 18, we invited Ashley Oakes Scott, founder of AOS Marketing, to give you actionable insight on how to use Facebook Live for your growing business. Get the summary of her talk, “Facebook Live 101,” below.
November 19, 2020
Redefining Safety: How to Prioritize Cleanliness at Work
The impact of COVID-19 on businesses around the world has clearly been enormous and odds are, your business has been affected by the pandemic, too. We can’t prevent what already occured, but we can move forward by making plans to operate safely. That’s why we invited Dr. Scott Ostdiek — co-founder and chief medical officer of WorkingAware, which offers post-pandemic infection control solutions — to provide his tips on “Safer Business Operations in the Time of Pandemic and Beyond.” Scott has over 22 years in practice, during the majority of which he’s worked with infections.
November 18, 2020
2020 Year End Tax Planning
It's never too soon to start thinking about taxes—especially in a strange tax year like 2020. This upcoming tax season is heavily impacted by COVID-19, as well as other major legislation that has passed. Jennifer Mansfield, founder of JJMansfield, takes you through everything you need to know about “2020 Year-End Tax Planning” in her webinar.
November 13, 2020
How To Grow Your Business With Video Marketing
Video is king in the online world. If you’re marketing your business in the 21st century, you need this digital medium to take the lead. That’s why we invited Taylor Wellman, co-owner of video production company Financial Potion, to guide you through “How To Grow Your Business With Video Marketing.”
November 12, 2020
How to Turn Email into Sales without Spamming, Annoying, or Frustrating Your Customers and Leads
Email marketing is a powerful tool. Despite all the fancy new marketing channels that have risen over the years — from social media to SMS — email remains the channel that gets the best results. According to Arvell Craig, founder of Chatbot Funnels and Design That Speaks, every dollar you spend on email marketing can get you $44 back.
November 11, 2020
5 Crucially Overlooked Hiring Questions
Hiring wrong is pretty easy to do. The good news is, hiring right isn't exactly hard. The most important thing you need to do is ask the right questions, so you can figure out if your candidate is actually fit to do the job that needs to be done. According to Juan Kingsbury, founder and talent strategist at Career Blindspot, the right questions will help you find people who can succeed and really value the real role.
November 05, 2020
Leadership vs. Management
You may have what it takes to lead and manage a team, but just as important as having these two skills is knowing when to use them. Although the terms are often used interchangeably, leadership and management are two unique processes. Knowing how to apply the right one at the right times is essential for scaling the ladder as a professional or scaling your business as an owner — whichever is your goal.
October 30, 2020
Leading Innovation Pivot or Perish
 Pivot or Perish - Pivot or perish...the need for businesses to lead through innovation is always prevalent, even more so in times like the present considering COVID-19.  Understand how to approach innovation efforts.  Don’t let your business rely on innovation luck.  Leave that to your competition.
October 29, 2020
Widespread Solutions to Stress Management
Employee Relations: Widespread Solutions to Stress Management - Understanding how to identify the sources of stress and incorporating realistic coping strategies into the work environment in a post-Covid-19 workplace will help organizations enhance overall performance and improve morale.  This session is designed to help participants identify workplace stressors and develop a stress management plan.
October 29, 2020
Disaster Preparedness and Continuity Planning
Continuity Planning can be important when a crisis like Covid-19 strikes, but does it help my business in other areas as well?  This session will help small business owners understand how and why having a Continuity Plan is so important.
October 28, 2020
Using Google Analytics to Grow Your Business
A successful website is a definite must-have in the 21st century. But in order to maintain and improve your site’s performance, you need to understand how people are finding it, as well as where you have opportunities to be found. That’s where Google Analytics comes in. Google Analytics is a free tracking tool that gives you tremendous insight into your website traffic. To help you fully utilize the tool, we invited Brenda Newhouse, owner of Newhouse Studios Web Strategy, to guide you through “Using Google Analytics to Grow Your Business.”
October 26, 2020
Simplify your Sales Cycle in 6 Steps
As much as you love delivering your services, you can’t do so without getting revenue in return. The fact is, money matters — and a great sales pipeline can help you make it. Maisha Hagan — a career and personal development coach and the owner of Beauty & the Boss — said a sales pipeline helps you organize and maximize sales opportunities. It also prevents lost leads, lack of follow-through or lack of follow-up.
October 26, 2020
Recover Faster by Maximizing Your Business’s Position on Google
Recover Faster by Maximizing Your Business’s Position on Google
October 26, 2020
Get Found in Search Engines
Billions of searches are happening online every single day, and you can show up for hundreds or thousands of them. Rising in the search engine ranks doesn’t require luck — it just takes a bit of strategy to ensure your business gets found. On October 15, Brenda Newhouse — owner of Newhouse Studios Web Strategy — brought her talk on how to “Get Found in Search Engines” to our screens to help you master search engine optimization (SEO) on your business website.
October 16, 2020
How to Start an e-Commerce Business or Integrate e-Commerce in Your Current Business
Expand your customer base from local to regional to international.
October 15, 2020
Learn about the tool that will help you manage your team more efficiently and remotely
The ability to have a central platform where calendars, documents, contacts etc are shared with everyone.
October 15, 2020
Envisioning a New Normal
We’re all living in a world that’s impacted by COVID-19. While this can mean a lot of uncertainty, understanding how to put your business on the right path can help you not only survive, but conquer these trying times. On October 14, we invited Eric Strafel — CEO of SUMMi7, corporate executive and business mentor — to provide a high-level view of strategic planning, so you can build back better. Get the tips from his webinar, “Envisioning a New Normal,” below.
October 15, 2020
How to Align Your Brand with your Most Authentic, Ideal Self
If forward is the only direction you want your business to go, you as a business owner may need to take a step back and examine what you want to achieve at your core. Mindfulness is a powerful tool when you’re an entrepreneur, especially when you’re faced with struggles that are rocking your business. And no one knows this better than Ashley LaRae Sampson — a business advisor, mindfulness leader and founder of StylePHX.
October 15, 2020
Strategy Development
Understand how to create your competitive advantage through proper strategy development.  Ensure your strategy direction will pass the fundamental tests of a sound business strategy.  Learn how to position your business in a way to establish true competitive advantage required for long-term growth and success.
October 14, 2020
Learn How Important Design Is For Your Business
Why graphic design is important to your business.
October 14, 2020
Understanding the Interwebs (aka the Internet)
The internet is a complex world, in which millions of processes are happening at every second — and if you’re not a tech wiz, all of it may boggle your mind. The good news is, business owners like you just have to understand the basics to successfully scale your online presence. On October 8, we invited Jacy Smith, award-winning techie and business development specialist at Perimeter83, to provide her must-know internet basics. Get insights from her webinar, “Understanding the Interwebs (aka the Internet),” below!
October 09, 2020
How to run your business with robots
If you’re wondering what robots can do for your business, you may be asking the wrong question. The right question is, what can’t they? Automation helps you unlock endless possibilities by taking away the boring, repetitive tasks and helping you focus on what you’re good at — as well as what you love to do. But before you can free up time, you need to train your robots. Jenny Poon, founder of CO+HOOTS and self-proclaimed automation nut, suggests spending three hours per week to start setting up your system. Once you do, you’ll have much more free time and a happier work life.
October 08, 2020
Developing Your Personal Brand to Stand Out and Grow Your Business
Whether you run a small business or you are your own business, personal branding matters. People connect more deeply with other humans, and as the face of your business, you need to be hyper-aware of the image you’re projecting — and be able to leverage it for your benefit. On October 7, we invited Tisha Marie Pelletier, chief experience officer (CEO) of Tisha Marie Enterprises, to provide her tips on “Developing Your Personal Brand to Stand Out and Grow Your Business.” Get a complete summary of what she covered below!
October 08, 2020
Communication Tools for Small Businesses
Communication Tools for Small Businesses - Are you tired of putting out fires that result from a lack of communication? This seminar is a crash course in how verbal and non-verbal communication can improve employee retention, sales, and productivity for small businesses.
October 07, 2020
Flatten the Curve: Riding the Waves of Diversity and Change
Looking for simple solutions to manage regional, cultural, and ethnic differences at work? Confused with your changing company culture after the pandemic? This dynamic seminar provides small business owners with a matrix for understanding cultures, in the ways people think, learn, and work.
October 07, 2020
Business Plan Coaching
Preparing a business plan post Covid-19. This session will assist small business owners create a business plan that is usable and relevant.
October 07, 2020
Understanding Competition
Understanding Competition - Understand how to properly view competition to elevate your competitive advantage.  Many business entities believe competing to be the best is the answer.  Understand why competing to be the best is ultimately a destructive path for your business.  Look at competition from a different perspective to position your business for long-term growth and success.
October 07, 2020
5 Tips to Network Like a Pro
Your connections make your business. No matter what type of business you own, building relationships and strengthening them over time is one of the most sustainable marketing methods you can use. But how do you start forming those relationships in the first place? On October 1, we invited Kristi Lee, chief innovation officer of Elevate Your Business, to help you start building meaningful connections. Here are her “5 Tips To Network Like A Pro”:
October 02, 2020
Building (and Executing) Your Action Plan
We all want to set our companies on autopilot once in a while, but our business goals can’t achieve themselves. Getting (and staying) on the right track takes a careful thinking and hands-on strategy that spurs your team into action. On September 30, Steve Thompson — CEO of operations consulting firm SteveZT and co-founder of The Surf Network — to present his webinar, “Building (and Executing) Your Action Plan.” This summary of his talk will guide you through his tips for creating a plan that drives results.
October 01, 2020
Take Your Business Seriously: Legal Basics For Entrepreneurs
Not all of us can speak legalese, but when you own a business, it’s important to make sure you’re running it legally and right. It’s not always as easy as it seems. U.S. businesses are governed by regulations that you may not even consider. That’s why we invited Brint Hiatt, attorney at HPS Law Group, to give you all the must-know tips for running a sound business that limits liability and prepares you for growth.
September 30, 2020
Getting Back to Business
The COVID-19 pandemic disrupted businesses all around the world, but now more than ever, you need to shift back into action. When you need to get out of a rut, your company depends on you to stay calm, make a plan and take action. On September 24, Marcus Browne — business analyst at the Maricopa SBDC — brought his expert business development knowledge to our screens to help you make smart decisions and get back on your feet in any emergency. Here are the four key steps that Marcus highlights for “Getting Back to Business”:
September 25, 2020
Mastering the Art of Team Communications
You have great employees, but do you have a great team? No matter how skilled your team members are, poor communication can hold your entire organization back. In order to work together and grow, you need to understand key communication strategies and implement them into your business. To help you out, we invited Eden Sunshine, founder of the Level 7 System, to speak on “Mastering the Art of Team Communications.” Read a complete summary of his September 23 webinar below!
September 24, 2020
R&D Tax Credits What you need to know
Research and development is constantly happening in businesses, across many industries. While R&D may be associated with pharmaceuticals and big science experiments, your own business may be more involved in it than you think — which means you may already qualify for R&D tax credits. According to Tiffany Bisconer, director of Acena Consulting, any business that’s making products or processes better, faster or cheaper could be eligible to claim R&D tax credits. These credits are an under-utilized resource because R&D can be such a natural part of staying competitive. However, if you start identifying your eligible business activities today, you could be putting your revenue to better use. This summary of Tiffany’s talk, “R&D Tax Credits: What you need to know,” will show you how.
September 23, 2020
The 5 A's For Overcoming Obstacles In Business
Most of us probably didn’t anticipate a global pandemic as the next obstacle in our paths, but in situations like these, success is often measured by how well we’re able to overcome the roadblocks in our path. The strategies you choose and the actions you take can help your business come out stronger than it ever was before. On September 17, we invited Robin S. Reed, principal partner at EmFluent, to present “The 5 A's For Overcoming Obstacles In Business.” From his webinar, you’ll learn about the steps you need to take to survive, no matter what challenges you’re faced with.
September 22, 2020
3 Marketing ideas to implement today
Customers are spending more time online than ever, and as a business owner, you need to be where your customers are. If you haven’t already, you need to start implementing digital marketing tactics to amplify your brand and lead your industry. On September 16, we invited Ryan Knoll — founder of house cleaning service Tidy Casa — to present his key “Marketing Ideas to Implement Today.” Ryan has over a decade of experience leading search engine optimization (SEO) initiatives. Keep reading for his three key marketing strategies and how you can put them into action.
September 17, 2020
Stop the Money Madness
Money may seem like the most important business need around, but without a great financial strategy, all the money in the world won’t be enough. On September 15, we invited Stephanie Sims, founder of Finance-Ability, to help you understand where your money is actually going and what you can do to grow. Get the tips from her helpful webinar, “Stop the Money Madness."
September 16, 2020
Understanding Your Customer, Why Data Insights Matter
The details are in the data. Visit Mesa, along with their marketing agency, HAPI, will lead an introduction to understanding your data and teach easy ways to track insights that will help you target your desired market more effectively. Learn how to set up weekly reports on Google Analytics Facebook and Instagram Insights and, more importantly, digest the data that matters most to you.  The best business decisions are informed ones. This session will present the following:   •        Understanding how traffic flows to your site  •        Consumer behavior acquisition •        Discover your highest performing pages online and how to maintain growth  •        Get the latest trends in online behavior   •        Optimize your marketing based on real time data  How to build your content online to match popular search terms
September 14, 2020
User Generated Content and How Customer Photos Boost Your Bottom Line
The COVID-19 crisis has been particularly hard on small and medium businesses. In this interactive lab, learn how to use Facebook and Instagram in new ways to reach customers during and beyond the COVID-19 crisis — both locally and from afar. We'll share examples of how other SMBs are using social media and creativity to reach customers and drive revenue.      You’ll learn how to:     Increase your social media following & bottom line through Facebook, Instagram, and user-generated content , get rights to your top-performing UGC to drive more purchases to your digital store , leverage your partners to get more exposure , use low-cost marketing ideas like Instagram & Facebook live to build an audience & build loyal customers.
September 14, 2020
How to Build a Purpose Driven Brand that Sparks Loyalty
When your customers understand your brand, your business is more likely to stick in their heads. Your brand is essential for helping you stand out. When your brand has a clear purpose, you get more than awareness — you get customer loyalty, too. According to Robin Bramman — founder of Brandtini (a brand agency and academy) and chief operating officer of CO+HOOTS — great branding starts with creating context and clarity. In her September 10 webinar, “How to Build a Purpose Driven Brand that Sparks Loyalty,” she provides the knowledge you need to begin an effective branding process today.
September 14, 2020
Purposeful Networking Building & Boosting Your Business
Collaborators and quality leads won’t just come to you on their own. If you want to build connections in your area, you need to network — and always do so with intention. Even with more businesses online than ever, networking remains an incredibly important tool for growing your business. You are no longer limited to meeting people in-person, with the internet around, so you can start growing your business through networking at literally any time. On September 9, we invited professional speaker Tisha Marie Pelletier — who is also a business mentor, brand builder and the chief experience officer (CEO) of Tisha Marie Enterprises — to provide her key tips for making every networking opportunity count. Read our summary of her talk, “Purposeful Networking: Tips to Build & Boost Your Biz,” below.
September 11, 2020
How to optimize your GMB listing & outrank your competition
When you own a local business, you need to get familiar with Google. This search engine is the go-to resource for local shoppers who are seeking your products or services—and even better, shoppers who are ready to buy within one day. Making sure your brand shows up on Google and Google Maps searches first requires you to get on Google My Business (GMB) and optimize your listing. Stephanie Erickson—an SEO professional and the owner of Erickson Built—will guide you through “How to Optimize Your GMB Listing & Outrank Your Competition,” one step at a time.
September 11, 2020
Small Business Digital Strategies For a Post Pandemic America
Searches take place every single second from all over the world. When COVID-19 rose, it brought with it an even deeper dive into the digital space. There’s no more turning back from digital marketing for any business these days. That’s why we invited Kris Jonson — owner of digital ad agency Upward Haus and co-founder MTBBOXX, a subscription service for mountain bikers — to help you dive into the world of online promotions the right way. Read below for tips from his September 4 talk, “Small business digital strategies for a post-pandemic America.
September 08, 2020
7 Steps To Generating Leads Using LinkedIn
As professionals across hundreds of industries continue to move further onto the web, LinkedIn has become the home for all things networking. If your goal is to nurture leads for your B2B business or become an industry expert, LinkedIn is the ideal home base for your brand, too. On August 26, we invited Tom Bukacek — founder and CEO of digital marketing agency Sinova Solutions— to provide his “7 Steps To Generating Leads Using LinkedIn,” summarized below.
September 08, 2020
How to Capture and Conquer Your Financials
No matter what kind of business you run, you need to understand your financials to know where you’re at and where you’re headed. Luckily, you don’t have to be a math wiz to handle the basics of accounting. When you take the time to plan for your future, using more than your checkbook as a guide, you can avoid the biggest reasons for business failure. To help you figure out where to start, we invited Cristina Garza — founder of Accountingprose, CannaComply and Kaya Insights — to give you the run-down on “How to Capture and Conquer Your Financials.
September 04, 2020
The Almost-Free Guide to Promoting Your Business
Getting the word out about your brand isn’t always easy on a small business budget. It can feel like everything costs money. Luckily, there are great practices you can implement to use your marketing budget wisely, no matter how limited it is. On August 27, we invited Ashley Oakes Scott, founder of AOS Marketing, to present her helpful talk, “The Almost-Free Guide to Promoting Your Business.” With a background in public relations, advertising and much more in diverse industries, Ashley has tips to help almost any brand.
September 04, 2020
Recover Faster by Maximizing Your Business’s Position on Google, Part 2
Learn Google tools for enhancing business profiles online and in the greater digital marketplace. 
September 02, 2020
Maximizing Profits by Leading Rockstar Teams
Running a business would be easier if we had superpowers, but since we can't clone ourselves 100 times, having a great team is the next best thing. No business owner can be everywhere at once. This is why employees are an essential part of your success story. Rebekah Goldman, owner of Taking the Wheel Consulting, says your team helps you reach customers better and faster, so you can earn and grow — as long as you know how to lead one. With over 20 years in the food and beverage industry, managing everything from operations to profitability, Rebekah is the professional team-builder who will show you how to do so. In her August 25 talk, “Maximizing Profits by Leading Rockstar Teams,” she breaks down effective leadership into six steps.
August 28, 2020
6 Ways to Build a Better Service Business
Tanya teaches us all about the ways we can build better businesses by answering 6 questions. 
August 21, 2020
How Businesses Can Navigate the Noise on Social Media
Vincent Orleck talks about how to make the most out of your business's social media presence and turn engaged followers into leads. 
August 21, 2020
Introduction to Facebook Ads Manager
Lizzy Moore walks through Facebook Ads Manager and talks about how to get the most from your Facebook Ad Campaigns. 
August 21, 2020
An Introduction to the Power of Media Outreach
Michelle Streeter talks about the benefits of Media Outreach and PR for your business.
August 21, 2020
Recover Faster by Maximizing Your Businesses Position on Google
Matthew Focht & Clark Richardson of Truly 360 talk about the power of maximizing your business position on Google. 
August 21, 2020
Power of Social Media, Digital Marketing Best Practices, Strategies & Trends
Brain Matson walks through the highlights of Social Media, Digital Marketing Best Practices, Strategies and Trends to help supercharge your business.
August 21, 2020
Hiring & Building Your A-Team Post Covid
When times are tough, it's the people behind your brand that keep your business at its best. Your job is to make sure your employees are supported enough to support you. Great human resource practices are key to business survival, especially when you're faced with challenges (which may include a certain global pandemic). According to Teresa Marzolph, founder of HR support company Culture Engineered, HR aligns what employees do with how you need your company to perform.
August 19, 2020
Best Practices to Keep Your Finances in Check
Even if you outsource to a bookkeeper, Jennifer says knowing your stuff is essential. Paying attention to your business — and always having a plan and backup plan — can help you guide your provider, maximize deductions and catch errors before it’s too late.
August 15, 2020
Who's Liable? Must-Have Legal Protections for Your Grand Reopening
As we settle further into these pandemic times, the right actions for businesses to take are becoming more clearly defined. This means that you need to give your policies an update to keep your team safe and liability low before your grand reopening.
August 14, 2020
Graphic Design Best Practices & Tools
Graphic Design Best Practices & Tools with Tori Hauser.
August 14, 2020
Marketing Research on Any Budget (Even No Budget)
No matter what’s happening in the world, marketing is a basic necessity for growth. When you’re operating in a time of uncertainty, smart marketing is the ultimate key to maximizing your budget.  At the heart of great marketing is always market research. That’s why we invited 20-year media veteran Liz Scott to offer her pro tips and suggested research tools.
August 14, 2020
Get your business back on track with clear and simple planning
Unique times call for unique measures and the COVID-19 pandemic is definitely creating one of those times. To successfully weather this storm — as well as any challenges you may face in the future — you need to know how to shift your planning between the short-term and long-term. We invited Pamela Slim, the co-founder of K'é Main Street Learning Lab and a multi-book author, to explain how you can make planning a regular part of your operations. Pamela has 24 years of experience as a consultant, especially for entrepreneurs. Get the tips from her talk — “Get your business back on track with clear and simple planning”
August 13, 2020
PPP Loan & EIDL Forgiveness & Repayment
The rules are constantly changing and with the recent extension of the PPP loans, you'll want to make sure you know what is forgivable and what is not before submitting your forgiveness form. Leave with a full list of what you need to have in place before your loan can be forgiven and details on the most recent updates on regulations.
August 13, 2020
Messaging & Storytelling at Times of Crisis
No matter what type of business you run, your audience has already heard all the pandemic response cliches. Does the phrase “unprecedented times” sound familiar to you? Before you post “we’re all in this together” on your next social media post, you should consider how your message actually reflects on your brand. Like many business tactics during COVID-19, your communications processes can help you thrive in “the new normal” if you proactively adapt. That’s why we invited Catherine Alonzo, CEO of Javelina, to show you how to effectively respond to a crisis, even when you’re not at fault. 
August 01, 2020