Experimarketing

On this episode of Experimarketing, Matt and Colin once again connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss an experiment that Brent conducted regarding the impact of zero click search on actual website clicks. Interest findings ahead!

On this episode of Experimarketing, Matt and Colin connect with Ilana Shabtay, Director of Marketing at AutoLeadStar, to talk about what types of advertising and campaigns dealers can create and launch when inventory is at an all-time low! No Inventory? No problem!

On this episode of Experimarketing, Matt and Colin have a chat with Matt Childers, Dynamo Performance Manager at DealersLink, to discuss Google My Business, how to nest departments within a business' main Google My Business listing, and the importance of doing so. Learn some quick tips by giving the episode a listen! 

On this episode of Experimarketing, Colin and Matt connect with Karla Guleserian, Director of Marketing at Velocity Automotive Solutions, to discuss automotive websites, search results pages (SRPS), vehicle details pages (VDPS), and the idea of making them "sticky." Listen to learn why it's so important to ensure that you're providing potential dealership customers with all of the information they will need on both a dealership's SRPs and VDPs. This could be a controversial topic because many automotive vendor partners think/proclaim the most important part of a dealership's website are the VDPs, but are they? 

On this episode of Experimarketing, Matt and Colin connect with Greg Ross, Connected Car Practice Manager at motormindz, to discuss how dealers can leverage connected car technology to enhance the customer experience and ultimately, positively impact their dealership's bottom line.  Dealers need to unite and become more vocal asking for connected car data so they can change the automotive space for the better! 

The dynamic duo is back and this time, they're talking to Adam Dennis, Founder & Principal of SurgeMetrix, about tapping an untapped audience! Marketers and advertisers alike, does your dealership or business have a strategy in place to attract and properly handle the Hispanic customer. Listen and learn!

On this episode of Experimarketing, Colin and Matt are joined by Ilana Shabtay, Director of Marketing for AutoLeadStar and Co-Host of the InsideAuto Podcast, about the pain points in the automotive space when it comes to advertising! Watch to learn about the pain points and how to combat them!

On this episode of Experimarketing, Matt and Colin connect with Dane Saville, Co-Founder and Brand Manager of Reunion Marketing, as well as the host of the KPI Cafe podcast, to discuss local campaigns on Google! Dealers are going loco for local advertising and you should be going loco for it too! Listen to find out why! 

On this episode of Experimarketing, Colin and Matt connect with Amy Hughes, Senior Director Dealer Intelligence at Experian, to discuss everything data! Data, data, data! In their conversation with Amy, the dynamic duo learns that they're on to something when it comes to marketing towards an individual based upon his or her lifestyle preferences. Marketing for 2021 and beyond!

On this episode of Experimarketing, Matt and Colin connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss how dealers can leverage User Generated Content (UGC) to increase visibility of dealerships' Google My Business (GMB) listings. There are more types of UGC than you would originally think! Listen to learn more! 

On this episode of Experimarketing, Colin and Matt connect with the famous Car Lady of Canada, Christine Mitchell. Christine discusses the importance of building a customer for life strategy at your dealership, as well as ways to implement said strategy to ensure that you hold on to your customers for life!

On this episode of Experimarketing, Colin and Matt connect with Jeremy Sacco, Director of Dealer Communications at CarGurus, to discuss how your dealership can get real about digital retailing. Jeremy authored an awesome article for Dealer Marketing Magazine titled "Digital Retail: 4 Steps for Setting Your Dealership up for Success," let's get real about it!   Thank you to our sponsors Dealer Marketing Magazine and AutoLeadStar. Use the code POD50 to receive 50% of your first three months on the AutoLeadStar platform, or click here: https://bit.ly/3tp7fn9

On this episode of Experimarketing, Matt and Colin connect with Terry Lancaster, Dealer Marketing panel member, sales trainer, speaker, and #1 selling author, about the most overlooked tool that a dealer can use to benefit operations, it's blog! Learn the secrets on how to unlock the true power of your dealership's blog!

On this episode of Experimarketing, Matt and Colin connect with David O'Brien, President and CEO of Quantum5, a state-of-the-art training company that adds gamification into the training process! Quantum5 is a social advocacy community aimed at transforming the traditional 7-touchpoint car buying process into an effective, relationship-driven 2-part experience that builds genuine, lifetime value relationships along a customers buying journey.

On this episode of Experimarketing, Matt and Colin connect with Troy Scheer, Managing Director of Binary Marketing Solutions, to discuss the importance of and impact that social listening can have on your dealership's operations!

On this episode of Experimarketing, Matt and Colin connect with Dealer Marketing Magazine expert panelist and accomplished author Jack Nerad, to discuss mobile-first advertising in 2021 and beyond!

In this episode of Experimarketing, Colin and Matt discuss all things Twitter with Guy Schueller, Industry Director, Automotive at Twitter, Inc. The dynamic duo and their esteemed guest discuss the Twitter platform, its unique audience, why people utilize Twitter, the idea that brands are people on the platform, how dealers can leverage Twitter with both organic and paid content including live video, and even get a sneak peek at the things to come in 2021 and beyond! That's the word on the "tweet!"

In this episode of Experimarketing, Colin and Matt speak with Naveen Nanja, Regional Sales Manager of Adpearance and Foureyes, about how dealers can "cut through the noise" in their advertising and identify quality sales prospects (QSP's). Dealers need to ask their agency partners: Who? What? Where? When? Why? And finally, How?

On this episode of Experimarketing, Matt and Colin connect with Craig Weingarten, Global Head of Industry, Automotive & QSR at Spotify, and discuss the world's largest streaming platform, its application to the auto industry, campaign ideas and why you shouldn't "ruin peoples' vibes."

On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond!

Oh, Snap! On the first episode of Experimarketing, Colin and Matt chat with Shane Dwyer, Head of U.S. Automotive at Snap, Inc. about the power of snapchat and how dealers can leverage the social platform to attract a new, unduplicated audience! We then chat with Jeff Gonzales, CEO and Founder of AET Media, and Betsy Brookshire, C00 of AET Media, about how their all-in-one ad studio can be utilized to enable dealers to create their social campaigns quickly and efficiently.

On this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that making informed decisions is more important, now than ever before, due to the COVID-19 pandemic and the need for dealers to run "lean and mean;" eliminate the waste! Joe shares how Polk Automotive Solutions can turn your advertising campaigns from zero to hero and how the team at Polk makes this data accessible to dealers. Joe also teases some new Polk Automotive Solutions tools coming out in the not too distant future that will make this data even more accessible to dealers; you heard it here first!

On this episode of Experimarketing, Colin and Matt discuss Pinterest and what they call the "power of the pin." They are joined by John Gray, Global Automotive Strategy Lead at Pinterest. The dynamic duo discuss why dealers should leverage the popular photo sharing site, tips and tricks when it comes to getting started on Pinterest and even delve into paid advertising strategies and campaigns!

SHOW LESSOn this episode of Experimarketing, Colin and Matt come face-to-face with Facebook! Your favorite Experimarketers chat with Bob Lanham, Head of Automotive Retail at Facebook, and discuss the evolution of the platform, Facebook as a "private" social network, and how dealers can leverage Facebook Groups to increase opportunities for sales. Experimarketing is hosted by Colin Carrasquillo, digital marketing manager at the Nielsen Automotive Group and self-proclaimed Experimarketer, and co-hosted by Matt Wilson, host of the Mostly Automotive Marketing with Matt Wilson podcast and account director at SilverBack Advertising.

On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success!