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Common Mistakes

Common Mistakes

By Envision Horizons
Laura Meyer and Todd Piechowski are eCommerce experts at Envision Horizons, an eCommerce solutions provider that has helped over 200 brands reach their full potential on Amazon. In the series, Common Mistakes, Laura and Todd discuss common eCommerce mistakes with business leaders, investors, and other industry experts so that listeners can learn from experience shares and not have to learn everything the hard way.
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Doing Sh*t That Gets You Suspended on Amazon

Common Mistakes

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Common Mistakes S2E6: Jordan Buckner discusses mistakes when launching your brand in retail
This week on the Common Mistakes Podcast, we're speaking with Jordan Buckner, founder of Foodbevy. Todd Piechowski and Laura Meyer meet with Jordan to discuss the common mistakes he has seen throughout his ecommerce and retail journey.   Jordan discusses leaning into 1 or 2 meaningful product differentiators, tapping into existing consumer problems / demand, the importance of product market fit, Amazon as part of multi-channel strategy, building momentum on Amazon in the food/beverage category, mistakes when launching in retail, avoiding distribution leakage issues, and more!   More About Our Guest: Jordan Buckner is on a mission to help food and beverage companies build successful businesses, and launched Foodbevy.com to create a pipeline for companies to grow from startup to scale by reducing the resource and network gaps. Jordan previously co-founded TeaSquares, a line of superfood energy bars designed to help people stay focused and alert so they could achieve their passions.    Follow Jordan: @foodbevy   Check out Foodbevy www.foodbevy.com   Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.   Learn more about Envision Horizon' Amazon brand management platform, myHorizons.  myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons
31:48
August 02, 2022
Common Mistakes S2E5: Chad Rubin on Amazon Pricing Strategy, Maximizing Profits, & Successful Exits
This week on the Common Mistakes Podcast, we're speaking with Chad Rubin, Founder and CEO of Profasee. Todd Piechowski and Laura Meyer meet with Chad to discuss the common mistakes he has seen throughout his ecommerce journey.    Chad discusses Amazon pricing strategy, his dynamic pricing platform Profasee, maximizing profitability,  navigating successful exits, and the future of Amazon.   Check out Profasee: https://profasee.com/Profasee’s dynamic pricing platform enables Amazon brands to predict the perfect price for every product at each precise moment.    More About Our Guest  Chad Rubin is the CEO and founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. Prior to founding Profasee, Rubin successfully exited e-com operations platform Skubana (a tool which solved a lot of inventory and order management problems for multi-channel sellers) and e-commerce marketing company Seller’s Choice. He is also the founder of an e-commerce business of his own, Think Crucial.    Connect with Chad...  Email: chad@profasee.com  LinkedIn:  https://www.linkedin.com/in/itschadrubin/Instagram: @itschadrubin   Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.   Learn more about Envision Horizon' Amazon brand management platform, myHorizons. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons
31:54
July 26, 2022
Common Mistakes S2E4: Destaney Wishon on Amazon Ad Types, Campaign Budgets, Bid Management, and More
Common Mistakes podcast Season 2 Episode 4  Destaney Wishon, Co-Founder and CEO of BetterAMS, meets with Laura and Todd to discuss the common mistakes she has seen throughout her Amazon advertising journey. Destaney discusses the pros and cons of various Amazon Ad types, mistakes when managing campaign budgets, the importance of bid management, mistakes when using Amazon Search, knowing when DSP should enter your playbook, advertising mistakes during Prime Day and other high traffic sales events, and much more!   Check out BetterAMS: https://betterams.com/  Destaney Wishon is Co-Founder and CEO of BetterAMS. Her career in Amazon Advertising began six years ago when she got a start managing AMS campaigns for some of the most well-known brands on the platform. Since then she has personally managed ads for over 30 Amazon brands, and her team at BetterAMS currently manages over 75 million dollars a year in advertising spend across Amazon Search and Display.   Connect with Destaney on LinkedIn: https://www.linkedin.com/in/destaney-...  Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.  myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons With myHorizons...   ✅ Analyze Profitability - Visualize profitability data by brand as a whole or down to ASIN level.   ✅ Measure Individual Product Goals & Pacing - Easily track performance by product with data that goes down to ASIN level.   ✅ Gain Insight into Customer Behavior - Utilize pages such as dayparting analysis, returns analysis, and customer review analysis.    ✅ Consolidate Data from 80+ Amazon Reports - Get a bird’s eye view of your overall performance on Amazon in minutes, or dig deeper with ASIN level data on multiple pages. - View 25+ unique metrics not available in Seller Central, including LTV, Repurchase Rates, Forecasted Sales, etc.   ✅ Utilize Internal Research Tools - Product and Keyword Lookup: Use the Product Lookup Table to search your products by Parent or Child and investigate a curated page. - Use the Keyword Lookup Table to search your keywords and see where all they are applied, view a curated detail page for every keyword.   Reach out to tristan@envisionhorizons.com to schedule your personal demo.
24:25
July 19, 2022
Common Mistakes S2E3: Taryn Laeben on Mono-Channel to Multi-Channel, Managing Hyper Growth, and More
Common Mistakes Podcast Season 2 Episode 3   Taryn Laeben, start-up advisor president of IRL Ventures, and operating partner at Victress Capital, meets with Laura and Todd to discuss the common mistakes she has seen throughout her entrepreneurial journey. Taryn discusses the mindset shift when moving a business from single to multi-channel, the operational/logistical complexities associated with multi-channel selling, how leaner businesses can ease into multi-channel with drop-shipping, how to prioritize your core business during hyper-growth periods, why the "growth at all costs" mindset is no longer attractive to investors, and much more!   Check out IRL Ventures: https://www.irlpartners.com/  More About Our Guest: Taryn’s career has been spent focused on empowering founder vision and unlocking hyper-growth for mission driven companies. Taryn Jones Laeben is the former Chief Operating Officer (COO) of SoulCycle, the revolutionary indoor cycling brand, founded in New York City in 2006. Before her time at SoulCycle, Taryn was the Chief Commercial Officer (CCO) at Casper, the fast-growing sleep company, where she led rapid expansion across retail, wholesale, partnerships, customer experience, and strategy at large. Prior to joining Casper, Taryn spent many years generating industry leading results in fashion & retail. Taryn led NYC-based jewelry brand Alexis Bittar as President after having run the North America and International businesses for Kate Spade New York as Senior Vice President of North America and Vice President of International, respectively. At Kate Spade New York, Taryn led multi channel growth across 120+ retail stores, 500+ points of wholesale distribution, and the e-commerce channel. She was a key member of the executive team that lead Kate Spade New York to become the eponymous global lifestyle brand it is today.   Capitalizing on Taryn's years as a seasoned executive and day-to-day operator, with the ability and passion to quickly fuel growth, Taryn founded an integrated advisory firm, IRL Partners. Taryn and her team work with a select number of startups across the broader consumer & healthcare landscape, including MIRROR, Parade, Real, and Daring.    Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.   myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES at www.envisionhorizons.com/myhorizons/ or use the code 1MONTHTRIAL for your free trial during sign up.
35:18
July 12, 2022
S2E2 Common Mistakes Annie Evans: Attracting Investors, Finding the Right Partners, Fundraising, Bootstrapping.
Annie Evans talks about doing due diligence on business partners, attracting the right investors, determining how much to fundraise, the benefits of bootstrapping, and much more...   Check out Dream Ventures: https://www.dreamventures.co/  Connect with Annie... https://www.linkedin.com/company/dream-ventures-co  https://www.linkedin.com/in/annierevans/  https://www.instagram.com/dreamventures.co/  Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. https://www.envisionhorizons.com/myhorizons
23:26
June 28, 2022
S2E1 Chris Gronkowski: Starting a Business, Presenting on Shark Tank, Developing a 5 Year Plan.
Chris Gronkowski talks about his journey founding Ice Shaker post-NFL, presenting on Shark Tank, learning from failed investments, and realizing the importance of a 5-year business plan.    Check out Ice Shaker: https://www.iceshaker.com/ Follow Chris... https://www.instagram.com/chrisgronkowski/  https://www.linkedin.com/in/chris-gronkowski-053374124  https://www.tiktok.com/@chrisgronkowski?lang=en  Visit www.envisionhorizons.com for support selling on Amazon.  myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES.  https://www.envisionhorizons.com/myhorizons  With myHorizons...  ✅ Analyze Profitability - Visualize profitability data by brand as a whole or down to ASIN level.  ✅ Measure Individual Product Goals & Pacing - Easily track performance by product with data that goes down to ASIN level.  ✅ Gain Insight into Customer Behavior - Utilize pages such as dayparting analysis, returns analysis, and customer review analysis.  ✅ Consolidate Data from 80+ Amazon Reports - Get a bird’s eye view of your overall performance on Amazon in minutes, or dig deeper with ASIN level data on multiple pages. - View 25+ unique metrics not available in Seller Central, including LTV, Repurchase Rates, Forecasted Sales, etc.  ✅ Utilize Internal Research Tools - Product and Keyword Lookup: Use the Product Lookup Table to search your products by Parent or Child and investigate a curated page. - Use the Keyword Lookup Table to search your keywords and see where all they are applied, view a curated detail page for every keyword.   Reach out to tristan@envisionhorizons.com to schedule your personal demo.
23:42
June 14, 2022
Amazon Listing Optimization
Envision Horizons CEO, Laura Meyer, met with Daniela Bolzmann of Mindful Goods to discuss common mistakes and best practices when it comes to listing optimization. Envision Horizons website: https://www.envisionhorizons.com/Mindful Goods website: https://mindfulgoods.co/
17:36
December 01, 2021
Doing Sh*t That Gets You Suspended on Amazon
This week we're talking about the mistakes that can lead to account suspension on Amazon. Envision Horizons CEO, Laura Meyer, reviews the most common reasons for suspension from purposeful tactics like review manipulation to slip-ups in your copy such as false advertising and copyright violations.
07:38
November 04, 2021
Not Using Amazon Return Data to Your Advantage
This week we're talking about the common mistake of not paying attention to your return data on Amazon. Envision Horizons CEO, Laura Meyer, reviews four commonly made mistakes and discusses ways brands can use return data to their advantage.
04:58
November 03, 2021
Not Investing in Creative Assets for Amazon
We review another frequent problem for Amazon sellers- not investing in creative assets. CEO Laura Meyer reviews the top 5 areas where brands fail with Creative.
07:41
November 01, 2021
Allowing Distribution Leakage on Amazon
Laura discusses another frustrating problem for Amazon sellers: being unsystematic with your distribution. Laura reviews 3 reasons why you should have a button-up distribution channel and only work with partners you can trust.
07:35
November 01, 2021
Listing Your Entire Catalog on Amazon
In our series, Common Mistakes, CEO Laura Meyer offers her expertise and explains recurrent e-commerce errors that your brand may be making. In our first ever episode Laura reviews five reasons why your brand may want to reconsider listing your entire catalog on Amazon and Walmart.
09:16
November 01, 2021
Running Out of Inventory on Amazon
Another common problem we see for Amazon sellers is being unsystematic with distribution. Laura reviews 3 reasons why you should have a button-up distribution channel and only work with partners you can trust.
05:54
November 01, 2021
Ignoring Harmful Unauthorized Sellers on Amazon
Laura interviews Brand Guarde's co-founder Joe Kovacs, and discusses unauthorized sellers on Amazon, the consequences of distribution leakage, preventative strategies to protect your brand, and more!
14:59
October 13, 2021
Having Imagery That Doesn't Stand Out on Amazon
Envision Horizons CEO, Laura Meyer, interviews Endia Turney from Soona to get her expert advice on making your creative assets stand out from competitors on Amazon. Tune in for best practices on eCommerce imagery and common mistakes to avoid.
11:57
October 12, 2021