Common Mistakes
By Envision Horizons
Common MistakesNov 01, 2021
Common Mistakes S2E17 Andrew Forman: Pivoting Your Business Model, Hiring, and Why Brands Love Givz
Common Mistakes Podcast Season 2 Episode 17
Andrew Forman, founder of Givz, meets with Laura and Todd to discuss the common mistakes he has seen and experienced throughout his entrepreneurial journey. Andrew discusses lessons learned while pivoting his business model, consequences of not trusting your gut and acting fast, how the Givz model works, and why brands are seeing higher AOV (average order value) and ROI (return on investment) with Givz.
Topics Discussed:
- Why discounts can be problematic for the long-term, and how Givz can help
- How brands are embracing the consumer movement toward social good
- How donation incentives truly work and the math behind the ROI
- Short-term vs long-term effects of incentives
Andrew Forman founded Givz, the first Purpose Driven Performance marketing platform. Prior to Givz, Andrew spent six years in finance (mergers and acquisitions investment banking), was the treasurer of a nonprofit with the mission of enhancing literacy in Africa, and loved playing any sport/game available. He now lives with his wife and two children, adapting sports and games to relay races and hide and seek. Andrew received his MBA from Harvard Business School and his BA in mathematics and economics from Hamilton College.
Givz is the ecommerce marketing platform that grows sales, creates social impact, and reduces discount dependency. Check out Givz: https://www.givz.com/ https://www.instagram.com/getgivz/ https://www.linkedin.com/company/givz...
Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management sign up today for your free 30 day trial with the code myHorizonsLITE: https://www.envisionhorizons.com/myhorizons
Common Mistakes S2E16 Nathan Hirsch: Bookkeeping, Financials, Hiring, Selling a Business, & More!
Common Mistakes Podcast Season 2 Episode 16
Nathan Hirsch, CEO of EcomBalance and Outsource School, meets with Laura and Todd to discuss the common mistakes he has seen and experienced throughout his entrepreneurial journey. Nathan discusses lessons learned during the sale of his first business, bookkeeping mistakes many entrepreneurs are making, understanding your business financials, common hiring mistakes, and the difference between a follower, a doer and an expert.
Nathan Hirsch is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Today, he leads EcomBalance, an online bookkeeping service for eCommerce and digital businesses, and Outsource School, a membership teaching business owners how to hire effectively online. Nathan has appeared on 400+ podcasts, is a social media personality. Him and his wife live in Denver, Colorado with his two dogs where they are foster parents.
Social Channels: @Nathan Hirsch https://www.linkedin.com/in/nathanhirsch/
EcomBalance: https://ecombalance.com/
*mention the Common Mistakes podcast to get 2 months free
Outsource School: https://www.outsourceschool.com/
Visit www.envisionhorizons.com for support selling on Amazon.
myHorizons is automating Amazon brand management sign up today for your free 30 day trial: https://my.envisionhorizons.com/Auth/Register
Common Mistakes S2E15 Natalie Mackey: Hiring, Finding Manufacturers, Winky Lux Collab with Applebees, & more!
Common Mistakes Podcast Season 2 Episode 15
Natalie Mackey, co-founder of Winky Lux, meets with Laura and Todd to discuss the common mistakes she has seen and experienced throughout her journey as a brand founder. Natalie discusses lessons learned about hiring and building a strong team, her journey pivoting from an initial business idea to launching a brand, disrupting the industry through Winky Lux's wild collaboration with Applebee's, mistakes brands make working with manufacturers, why Winky Lux was able to stay nimble during the pandemic, and more!
Natalie Mackey is a brand-builder + beauty entrepreneur. She began her career in finance, but soon became drawn to growing companies as an operator. In 2015, she launched Winky Lux, a fast-to-market brand of whimsical color cosmetics. A Francophile at heart, she’s always been inspired by ornate patterns and joyful messages. Her thesis is that beauty is rooted in play and interacting with products should be, first + foremost, a joyful experience.
Connect with Natalie:
Instagram: @natmack1
Instagram: winky_lux
TikTok: winkylux
Twitter: @WinkyLux
Facebook: @winkylux
Winky Lux on Amazon: https://amzn.to/3NQxwGl
Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management sign up today for your free 30 day trial: https://my.envisionhorizons.com/Auth/Register
Common Mistakes S2E14 Lesley Hensell: Amazon Suspension, Brand Protection, Editorial Recommendations
Lesley Hensell, co-founder of Riverbend Consulting, meets with Laura and Todd to discuss the common mistakes she has seen in her 10+ years of experience in the Amazon space. Lesley discusses mistakes when handling Amazon account suspension, the process of getting editorial recommendation placements, consequences of platform/review manipulation, how to protect your brand from bad actors on Amazon, mistakes with buying liquidation inventory, why you need to be keeping good invoices, and more!
Lesley is the co-founder of Riverbend Consulting and has 10+ years in selling on Amazon and serving Amazon sellers. Lesley currently oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability.
Connect with Lesley at Riverbend Consulting...
Riverbend: https://riverbendconsulting.com/
LinkedIn: https://www.linkedin.com/in/lesleyhensell/
Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management sign up today for your free 30 day trial: https://my.envisionhorizons.com/Auth/Register
Concepts Discussed in this Episode:
Amazon Editorial Recommendations - Editorial Recommendations are distinct from organic and PPC product listings. They support consumer decision making and influence buyers to purchase certain products by providing opinions and product claims from independent publishers, not the product seller or Amazon.
Amazon Review Manipulation - Any attempt to manipulate reviews, including by directly or indirectly contributing false, misleading or inauthentic content, is strictly prohibited by Amazon.
Amazon Account Suspension - Account suspension revokes Amazon selling privileges. This occurs when a seller has violated Amazon's policies, terms, or conditions while carrying out selling activities. During this time, none of your amazon product listings will be visible to shoppers.
Common Mistakes S2E13 Scott Ohsman: How to Thrive on Amazon, Brand Growth Strategy & Hiring Mistakes
Common Mistakes podcast Season 2 Episode 13
Scott Ohsman is an expert in the Amazon space with over 16 years of experience helping brands scale on the platform. Scott meets with Laura and Todd to discuss the common mistakes he has seen throughout his entrepreneurial journey. Scott discusses hiring the right people, mistakes made using Amazon Seller Central reporting, why brands should choose between focusing on profit or market share, the consequences of going out of stock, having too large of a catalog, Amazon DSP & OTT, and why brands that have patience and plan for sustained growth thrive on Amazon's platform.
Scott Ohsman is the VP of Digital Commerce for Quickfire LLC, a small full service digital agency for consumer goods. Scott is responsible for the company’s Amazon practice along with overall digital strategy across all platforms. Quickfire works with clients in many categories and also has its own brands. Scott’s been in retail for 27yrs in retail and has experience running his own agency for 13yrs before joining Quickfire. He has worked for the last 16yrs helping over 200 brands sell to and on Amazon. More specifically, Scott spent the first 10yrs on Vendor Central and has been deep into Seller Central since 2018.
Connect with Scott...
https://www.quickfirenow.com/
https://www.linkedin.com/in/scott-ohsman-861196a6/
https://podcasts.apple.com/us/podcast/always-off-brand/id1568133448
Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. https://www.envisionhorizons.com/myhorizons
Concepts Discussed in this Episode:
Amazon DSP
Amazon DSP stands for “demand-side platform”, and it allows advertisers to programmatically buy ad space on Amazon.com and other Amazon-owned websites. Amazon DSP provides access to exclusive inventory, including first-party data, and offers unique targeting capabilities that allow advertisers to reach their desired audience. Advertising on Amazon DSP can help you increase brand awareness, drive traffic to your website, and generate sales. Amazon DSP is unique in that it allows advertisers to expand their advertising reach beyond Ad Console and utilize both on-Amazon and offsite placements. This enables advertisers to drive traffic not only to their Amazon pages, but to their direct-to-consumer websites.
Amazon OTT
Amazon OTT is short for “over-the-top,” and refers to the delivery of streaming video content via the internet, without the need for a traditional cable or satellite TV subscription. Amazon offers its own streaming service, called Prime Video, which features a mix of original programming, movies, and TV shows. By distributing videos through Amazon OTT, sellers can take advantage of Amazon's massive customer base and reach viewers who may not be aware of their products or services. As more and more shoppers turn to streaming video for entertainment and information, Amazon OTT provides a unique opportunity for sellers to connect with customers.
The Amazon Flywheel
The Amazon Seller Flywheel is a positive feedback loop that begins when sellers receive an influx of new customers. This increased customer base then results in more sales, which leads to improved seller rankings and increased visibility on the Amazon marketplace. This, in turn, attracts even more customers and further improves seller rankings. The flywheel effect can be powerful for driving long-term growth on Amazon's platform.
Common Mistakes S2E12 John Cavendish: Dealing with Amazon Seller Support
Common Mistakes podcast Season 2 Episode 12
John Cavendish, founder of Seller Candy, meets with Laura and Todd to discuss the common mistakes he has seen throughout his entrepreneurial journey. John discusses mistakes when communicating with Amazon seller support, how to resolve account issues without talking to Amazon, growing pains for an Amazon agency like Seller Candy, finding the right leadership coach, and more!
John Cavendish is the founder of Seller Candy. Through his eCommerce journey John has owned and managed his own 7-figure brands on Amazon, leading him to start a full service Amazon agency. John quickly realized there was a gap in the market for what Seller Candy now offers. Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support. No more templated responses, complicated POAs or being bounced between departments - we'll deal with all of that and free up your time and energy to focus on growth.
Connect with John at Seller Candy: www.sellercandy.com
https://www.facebook.com/SellerCandyPro/
https://www.instagram.com/sellercandyamz/
Visit www.envisionhorizons.com for support selling on Amazon.
myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. https://www.envisionhorizons.com/myhorizons
Concepts Discussed in this Episode: Amazon Seller Support is the main point of contact for sellers with problems or questions. However, many sellers have found that Amazon Seller Support is unresponsive or unhelpful, leading to frustration and lost sales. In some cases, Seller Support has even been known to give contradictory information to different sellers, making it difficult to resolve issues. If you are having trouble with Amazon Seller Support, there are a few things you can do to try to get the help you need.
1. Make sure that you are using the correct support channel for your issue. Seller Support can be reached by phone, chat, or email.
2. Try to be as specific and concise as possible when describing your problem. The clearer information you can provide, the easier it will be for Seller Support to understand and resolve your issue.
3. Remember that Seller Support is not perfect. If you are not getting the help you need, consider reaching out to other resources, such as online forums or Amazon Seller Central.
4. Work with an agency like Seller Candy for handling Seller Central issues, or an agency like Envision Horizons for full service Amazon account management.
Common Mistakes S2E11 Brock Weatherup: Business lessons on closing deals, egos, leadership, & more!
Common Mistakes podcast Season 2 Episode 11
Multi exit startup founder Brock Weatherup meets with Laura and Todd to discuss the common mistakes he has seen throughout his entrepreneurial journey. Brock discusses the ups and downs of nearly losing a $200M deal with PetSmart, learning to manage his ego earlier in his career, key qualities of a strong leader, celebrating business failures, focusing on star employees, discouraging back channeling, and much more!
Brock Weatherup is a growth leader, c-suite executive, multi/3x exit startup founder, leader of high growth value creation opportunities in consumer businesses, active angel investor and passionate advocate about the consumer and their interactions with digital media & commerce.
Connect with Brock: https://www.linkedin.com/in/brockweatherup/
Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. https://www.envisionhorizons.com/myhorizons
Common Mistakes S2E10: Michelle Covey at GS1 Discusses Product Identification Mistakes on Amazon - UPCs vs GTINs, Amazon Error Messages, Hijacked Listings, and More!
Common Mistakes podcast Season 2 Episode 10
Michelle Covey, VP of Commercialization at GS1 US, meets with Laura and Todd to discuss the common mistakes she has seen while assisting brands with product identification at GS1. Michelle discusses the importance of avoiding third party barcodes, the difference between UPC and GTIN, navigating common Amazon error messages, what should sellers do if their listings are “hijacked” on Amazon, and more!
GS1 RESOURCES...
Next Level Supply Chain Podcast: https://next-level-supply-chain-with-gs1us.podcastpage.io/
GS1 US: https://www.gs1us.org/
Education: https://www.gs1us.org/gs1-us-education-training/overview
GS1 Company Database: https://www.gs1us.org/tools/gs1-company-database-gepir
GS1 US is part of one of the largest identification and standards organizations in the world. Best known as the administrator of the U.P.C. barcode, GS1 US maintains and advocates for the use of a host of other data standards that support the supply chain. As a global, not-for-profit organization, GS1 US helps companies uniquely identify products, locations, and other assets and share information about them with trading partners and consumers in a consistent way. Additionally, the organization collaborates with a variety of industries to develop best practices for developing efficient supply chains, effective business relationships, and providing consumers access to trustworthy information about the products they buy. Concepts discussed in this episode of Common Mistakes: GTIN stands for Global Trade Item Number. This is the number encoded into a barcode that uniquely identifies a product when it is listed online or is read by a barcode scanner. A U.P.C. (universal product code) is the most common type of barcode symbol—you see it on products every day and they are scanned at a store’s checkout counter. It is a common misconception that a U.P.C. and GTIN are interchangeable and the same thing, however, the U.P.C. is a barcode symbol with black lines and the GTIN is the identification number.
The three most common issues sellers find related to product identification are:
1. Choosing the wrong type of product identification. Although GTINs are encoded into U.P.C. and EAN symbols, the Amazon menu will ask a brand owner to select from EAN, U.P.C., or GTIN when listing products. Knowing which one to select is linked to the number of digits of a brand’s product identification number. If the GTIN has 12 digits, the brand owner should select U.P.C., as GTIN-12s are encoded into U.P.C. barcodes. If the GTIN has 14 digits, this signifies an outer case identification number and should be used for when a case of six drinks are listed on Amazon, as well as the individual drink. Sellers in Europe will likely choose the EAN option, as their GTINs typically have 13 digits.
2. Details do not match. This message is usually seen when sellers are listing a product that has a different brand or registered seller information than the details that are associated to the number being listed.
3. Product already exists. Sometimes sellers will see an error message saying that the product you have listed may already be in the Amazon catalog. Sellers should check to see if the product already exists with the same details–this is what causes Amazon to flag this as an error. Their systems maintain one product page per product and remove duplicates, also in an effort to reduce the instances of product listing hijacking.
Common Mistakes S2E9: Kim Salzer on the Phygital World, Martech Stacks, Consumer Brands in the Metaverse...
Common Mistakes podcast Season 2 Episode 9
Kim Salzer, partner and CMO at Chief Outsiders, meets with Laura and Todd to discuss the common mistakes she has seen throughout her helping consumer brands navigate the worlds of omni-channel or DTC in today's "phygital" world. Kim discusses the importance of Martech (marketing tech) stacks, how to break down internal silos, the key to building a strong marketing team, why consumer brands are getting involved with NFTs and the metaverse, and much more!
More About Our Guest: Kim Salzer is an outsourced, fractional Chief Marketing Officer who helps clients ignite their Growth Engines through Insight, Strategy and Execution. Kim loves to help consumer brands navigate the worlds of omni-channel or DTC in today's "phygital" world. Kim works with CEOs in consumer technology, e-commerce, consumer goods, ed tech, health and wellness, and interactive entertainment in building strong brands, focusing on demand creation to drive profit through great products, creating desire, acquiring users, building teams and driving innovation.
Connect with Kim...
LinkedIn: @kimberlysalzer, @chiefoutsiders
Twitter: @kasalzer
URL: www.chiefoutsiders.com
Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.
myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. https://www.envisionhorizons.com/myhorizons
Concepts discussed in this episode of Common Mistakes:
A Martech Stack (or Marketing Technology Stack) is essentially a cluster of technology-based tools that digital marketers use to efficiently perform marketing activities, across various digital channels. Martech stacks often vary from business to business depending on both the size of the business and their priorities.
Phygital marketing is a blended customer experience where digital applications relate to the physical world and actual space of the customer journey. Most often, phygital experiences are immersive, interactive real-time experiences that offer immediate transactions and/or engagement.
The metaverse refers to both current and future integrated digital platforms focused on virtual and augmented reality. It is widely hyped as the internet's next frontier and seen as a significant business and financial opportunity for the tech industry and other sectors.
Common Mistakes S2E8 Michael Erickson Facchin Talks Amazon Advertising Mistakes, Strategies, Trends
This week on the Common Mistakes Podcast, we're speaking with Michael Erickson Facchin, CEO of Ad Badger. Todd Piechowski and Laura Meyer meet with Michael to discuss the common Amazon advertising mistakes he has experienced and seen. Michael discusses Amazon PPC management, advertising budgets, Sponsored Display vs DSP spend on branded vs non-branded keywords, and much more!
Ad Badger Website: https://www.adbadger.com/
Connect with Michael on LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866/
Follow Ad Badger on LinkedIn: https://www.linkedin.com/company/adbadger/
Envision Horizons Website: www.envisionhorizons.com
Follow Envision Horizons on LinkedIn: https://www.linkedin.com/company/envision-horizons/
Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauracatherinemeyer/
More About Our Guest: Michael Erickson Facchin guides Amazon Marketers and Entrepreneurs with the tools, know-how, and feedback they need to scale Amazon PPC Advertising campaigns. Michael and his team at Ad Badger are dedicated to creating the best Amazon PPC software and resources for Amazon sellers and PPC agencies. With Ad Badger, users save time, save money, and boost revenues and profits.
Michael's weekly podcast, The PPC Den, focuses on the fundamentals of Amazon PPC, and includes commentary and insight on the evolving world of “What’s Working Now in Amazon Advertising”. https://www.adbadger.com/amazon-advertising-ppc-den-podcast/
Common Mistakes S2E7: Dan Brownsher on owning an Amazon agency, Amazon brand awareness, competitive advantages, and more!
This week on the Common Mistakes Podcast, we're speaking with Dan Brownsher, CEO and co-founder of Channel Key. Todd Piechowski and Laura Meyer meet with Dan to discuss the common mistakes he has seen throughout his experiences as an Amazon seller and as an Amazon agency owner.
Dan discusses mistakes made an as agency owner, restructuring your business and using an EOS model, leaning into your competitive advantage on Amazon, the benefits of brand awareness on Amazon, bringing value to the customer, why product is king, and much more!
Channel Key Website: https://channelkey.com/
Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-brownsher/
Follow Channel Key on LinkedIn: https://www.linkedin.com/company/channel-key-llc/
Envision Horizons Website: www.envisionhorizons.com
Follow Envision Horizons on LinkedIn: https://www.linkedin.com/company/envision-horizons/
Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauracatherinemeyer/
Learn more about Envision Horizon' Amazon brand management platform, myHorizons.
myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons
Common Mistakes S2E6: Jordan Buckner discusses mistakes when launching your brand in retail
This week on the Common Mistakes Podcast, we're speaking with Jordan Buckner, founder of Foodbevy. Todd Piechowski and Laura Meyer meet with Jordan to discuss the common mistakes he has seen throughout his ecommerce and retail journey. Jordan discusses leaning into 1 or 2 meaningful product differentiators, tapping into existing consumer problems / demand, the importance of product market fit, Amazon as part of multi-channel strategy, building momentum on Amazon in the food/beverage category, mistakes when launching in retail, avoiding distribution leakage issues, and more!
More About Our Guest: Jordan Buckner is on a mission to help food and beverage companies build successful businesses, and launched Foodbevy.com to create a pipeline for companies to grow from startup to scale by reducing the resource and network gaps. Jordan previously co-founded TeaSquares, a line of superfood energy bars designed to help people stay focused and alert so they could achieve their passions.
Follow Jordan: @foodbevy
Check out Foodbevy www.foodbevy.com
Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.
Learn more about Envision Horizon' Amazon brand management platform, myHorizons. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons
Common Mistakes S2E5: Chad Rubin on Amazon Pricing Strategy, Maximizing Profits, & Successful Exits
This week on the Common Mistakes Podcast, we're speaking with Chad Rubin, Founder and CEO of Profasee. Todd Piechowski and Laura Meyer meet with Chad to discuss the common mistakes he has seen throughout his ecommerce journey.
Chad discusses Amazon pricing strategy, his dynamic pricing platform Profasee, maximizing profitability, navigating successful exits, and the future of Amazon.
Check out Profasee: https://profasee.com/Profasee’s dynamic pricing platform enables Amazon brands to predict the perfect price for every product at each precise moment.
More About Our Guest Chad Rubin is the CEO and founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. Prior to founding Profasee, Rubin successfully exited e-com operations platform Skubana (a tool which solved a lot of inventory and order management problems for multi-channel sellers) and e-commerce marketing company Seller’s Choice. He is also the founder of an e-commerce business of his own, Think Crucial.
Connect with Chad...
Email: chad@profasee.com
LinkedIn: https://www.linkedin.com/in/itschadrubin/Instagram: @itschadrubin
Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.
Learn more about Envision Horizon' Amazon brand management platform, myHorizons. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons
Common Mistakes S2E4: Destaney Wishon on Amazon Ad Types, Campaign Budgets, Bid Management, and More
Common Mistakes podcast Season 2 Episode 4
Destaney Wishon, Co-Founder and CEO of BetterAMS, meets with Laura and Todd to discuss the common mistakes she has seen throughout her Amazon advertising journey. Destaney discusses the pros and cons of various Amazon Ad types, mistakes when managing campaign budgets, the importance of bid management, mistakes when using Amazon Search, knowing when DSP should enter your playbook, advertising mistakes during Prime Day and other high traffic sales events, and much more!
Check out BetterAMS: https://betterams.com/
Destaney Wishon is Co-Founder and CEO of BetterAMS. Her career in Amazon Advertising began six years ago when she got a start managing AMS campaigns for some of the most well-known brands on the platform. Since then she has personally managed ads for over 30 Amazon brands, and her team at BetterAMS currently manages over 75 million dollars a year in advertising spend across Amazon Search and Display.
Connect with Destaney on LinkedIn: https://www.linkedin.com/in/destaney-...
Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.
myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. Or start your month long free trial with the code 1MONTHTRIAL. https://www.envisionhorizons.com/myhorizons
With myHorizons...
✅ Analyze Profitability - Visualize profitability data by brand as a whole or down to ASIN level.
✅ Measure Individual Product Goals & Pacing - Easily track performance by product with data that goes down to ASIN level.
✅ Gain Insight into Customer Behavior - Utilize pages such as dayparting analysis, returns analysis, and customer review analysis.
✅ Consolidate Data from 80+ Amazon Reports - Get a bird’s eye view of your overall performance on Amazon in minutes, or dig deeper with ASIN level data on multiple pages. - View 25+ unique metrics not available in Seller Central, including LTV, Repurchase Rates, Forecasted Sales, etc.
✅ Utilize Internal Research Tools - Product and Keyword Lookup: Use the Product Lookup Table to search your products by Parent or Child and investigate a curated page. - Use the Keyword Lookup Table to search your keywords and see where all they are applied, view a curated detail page for every keyword.
Reach out to tristan@envisionhorizons.com to schedule your personal demo.
Common Mistakes S2E3: Taryn Laeben on Mono-Channel to Multi-Channel, Managing Hyper Growth, and More
Common Mistakes Podcast Season 2 Episode 3
Taryn Laeben, start-up advisor president of IRL Ventures, and operating partner at Victress Capital, meets with Laura and Todd to discuss the common mistakes she has seen throughout her entrepreneurial journey. Taryn discusses the mindset shift when moving a business from single to multi-channel, the operational/logistical complexities associated with multi-channel selling, how leaner businesses can ease into multi-channel with drop-shipping, how to prioritize your core business during hyper-growth periods, why the "growth at all costs" mindset is no longer attractive to investors, and much more!
Check out IRL Ventures: https://www.irlpartners.com/
More About Our Guest: Taryn’s career has been spent focused on empowering founder vision and unlocking hyper-growth for mission driven companies. Taryn Jones Laeben is the former Chief Operating Officer (COO) of SoulCycle, the revolutionary indoor cycling brand, founded in New York City in 2006. Before her time at SoulCycle, Taryn was the Chief Commercial Officer (CCO) at Casper, the fast-growing sleep company, where she led rapid expansion across retail, wholesale, partnerships, customer experience, and strategy at large. Prior to joining Casper, Taryn spent many years generating industry leading results in fashion & retail. Taryn led NYC-based jewelry brand Alexis Bittar as President after having run the North America and International businesses for Kate Spade New York as Senior Vice President of North America and Vice President of International, respectively. At Kate Spade New York, Taryn led multi channel growth across 120+ retail stores, 500+ points of wholesale distribution, and the e-commerce channel. She was a key member of the executive team that lead Kate Spade New York to become the eponymous global lifestyle brand it is today. Capitalizing on Taryn's years as a seasoned executive and day-to-day operator, with the ability and passion to quickly fuel growth, Taryn founded an integrated advisory firm, IRL Partners. Taryn and her team work with a select number of startups across the broader consumer & healthcare landscape, including MIRROR, Parade, Real, and Daring.
Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.
myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES at www.envisionhorizons.com/myhorizons/ or use the code 1MONTHTRIAL for your free trial during sign up.
S2E2 Common Mistakes Annie Evans: Attracting Investors, Finding the Right Partners, Fundraising, Bootstrapping.
Annie Evans talks about doing due diligence on business partners, attracting the right investors, determining how much to fundraise, the benefits of bootstrapping, and much more...
Check out Dream Ventures: https://www.dreamventures.co/
Connect with Annie... https://www.linkedin.com/company/dream-ventures-co
https://www.linkedin.com/in/annierevans/
https://www.instagram.com/dreamventures.co/
Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES. https://www.envisionhorizons.com/myhorizons
S2E1 Chris Gronkowski: Starting a Business, Presenting on Shark Tank, Developing a 5 Year Plan.
Chris Gronkowski talks about his journey founding Ice Shaker post-NFL, presenting on Shark Tank, learning from failed investments, and realizing the importance of a 5-year business plan.
Check out Ice Shaker: https://www.iceshaker.com/
Follow Chris... https://www.instagram.com/chrisgronkowski/
https://www.linkedin.com/in/chris-gronkowski-053374124
https://www.tiktok.com/@chrisgronkowski?lang=en
Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management. Sign up today for 75% off your first 90 days with the code COMMONMISTAKES.
https://www.envisionhorizons.com/myhorizons
With myHorizons... ✅ Analyze Profitability - Visualize profitability data by brand as a whole or down to ASIN level. ✅ Measure Individual Product Goals & Pacing - Easily track performance by product with data that goes down to ASIN level. ✅ Gain Insight into Customer Behavior - Utilize pages such as dayparting analysis, returns analysis, and customer review analysis. ✅ Consolidate Data from 80+ Amazon Reports - Get a bird’s eye view of your overall performance on Amazon in minutes, or dig deeper with ASIN level data on multiple pages. - View 25+ unique metrics not available in Seller Central, including LTV, Repurchase Rates, Forecasted Sales, etc. ✅ Utilize Internal Research Tools - Product and Keyword Lookup: Use the Product Lookup Table to search your products by Parent or Child and investigate a curated page. - Use the Keyword Lookup Table to search your keywords and see where all they are applied, view a curated detail page for every keyword.
Reach out to tristan@envisionhorizons.com to schedule your personal demo.
Amazon Listing Optimization
Envision Horizons website: https://www.envisionhorizons.com/
Mindful Goods website: https://mindfulgoods.co/
Doing Sh*t That Gets You Suspended on Amazon
Not Using Amazon Return Data to Your Advantage
Not Investing in Creative Assets for Amazon
Allowing Distribution Leakage on Amazon
Listing Your Entire Catalog on Amazon
Running Out of Inventory on Amazon
Ignoring Harmful Unauthorized Sellers on Amazon
