Community Marketing for Real Estate Podcast
By Community marketing
Join hosts Marguerite Martin and Alyssa Christensen as they interview successful real estate agents who are tapping into the power of community marketing to sell more homes (without selling their souls).
Want to learn more about how to attract great clients by being true to who you are? Visit CommunityMarketingCourse.com
Community Marketing for Real Estate PodcastMar 13, 2020
Covid-19 Content Strategy with Marguerite & Alyssa
It's a pandemic, ya'll.
If part of your real estate business is creating content for your community your work is important, but it can't be business as usual.
Alyssa and Marguerite have been reworking blog posts, social posts, and podcast episodes to mobilize MoveToTacoma.com's platform to support the community. We talk about how we're doing that, best practices, dos and don'ts for content creation, and how to stay home and help others right now.
Keeping a cool head and focussing on how to help is key for content creators, we'd love to know what you're doing!
Also, if you'd like to bounce ideas off of Alyssa and Marguerite we are blocking out time on Saturday 3/14 to answer questions, share content ideas, and support you however we can for free. Email us at communitymarketingcourse@gmail.com.
Teaching Community Marketing to Agents with Jasmyn Jefferson
Community Marketing at the Brokerage Level with Windermere Owner Kevin Mullin
Episode 3: What Makes a Real Estate Website Successful? Web Developers Seamus Holman & Justin Mayfield Share the Secret Sauce
Both Seamus Holman of Gridwork and Justin Mafield of Eternia Web Solutions are incredibly talented web developers, and they’ve both worked with real estate agents, teams, and brokerages to create real estate websites.
We ask Seamus and Justin the BIG questions, like:
- Do you need IDX on your real estate website?
- How do agents and brokerages find a web developer?
- How much does a custom real estate website cost?
We also talk about:
- Why an agent/team/brokerage would choose to invest in a website designed for community marketing vs. a website focused on lead generation.
- What some agents have to learn the hard way (hint: Content really is KING).
- How so many of Seamus and Justin’s real estate clients think that having an awesome website is some kind of magic bullet.
- Why some real estate websites are successful (and some just sit there gathering dust).
Thanks for tuning in!
Stay tuned for more episodes of the Community Marketing Podcast where we interview fascinating agents who are attracting a steady flow of great clients by being themselves and creating meaningful content for their communities. To learn more about Marguerite and Alyssa's course visit CommunityMarketingCourse.com.
Episode 2: Real Estate Rockstar & Content Machine Leslie Heindel Shares How She Gets it All Done
New Orleans Real Estate Agent Leslie Heindel of Crescent City Living is practicing Community Marketing on a very high level. She created BeNewOrleans.com in 2017. In 2018 she sold 69 houses (her third year in the business) and wrote more than 60 blog posts. This year she’s wrapping up 365NewOrleans, a blogging project where she interviews an artist or small business person in New Orleans every single day. That’s right ya’ll- every.single.day. Listen and find out how she does it!
Stay tuned for more episodes of the Community Marketing Podcast where we interview fascinating agents who are attracting a steady flow of great clients by being themselves and creating meaningful content for their communities. To learn more about Marguerite and Alyssa's course visit CommunityMarketingCourse.com.
Episode 1: How Marguerite Built a Community Marketing Website That Funds Her Sabbatical
Can real estate agents ever take a break? In our first episode Alyssa interviews Marguerite about how she built MoveToTacoma.com into what it is today. After 14 years actively selling real estate in Tacoma, Washington Marguerite now creates content for her Community Marketing Website MoveToTacoma.com. Instead of transacting traditionally, Marguerite makes her living connecting clients to awesome real estate agents and makes her money 100% from referral fees from those agents—a business model she calls "matchmaking." Marguerite spills the beans about testing the limits of Community Marketing and maintaining MoveToTacoma.com while being a stranger in a new city (on sabbatical!).
Stay tuned for more episodes of the Community Marketing Podcast where we interview fascinating agents who are attracting a steady flow of great clients by being themselves and creating meaningful content for their communities. To learn more about Marguerite and Alyssa's course visit CommunityMarketingCourse.com.