The Real Concrete Coating Talk Pod

Welcome to the Real Concrete Coating Talk Podcast! Our special guest, Chuck Thokey, will explore the world of sales strategies for concrete coating projects. He brings decades of experience in high-performance sales training, making him a giant in the home improvement industry.

Chuck's journey from owning a floor coating business to coaching thousands of organizations across North America gives him a unique perspective on what it takes to succeed in sales. In this episode, we'll explore the keys to selling at a higher close rate, mastering mindset, navigating seasonality, and uncovering various approaches to sealing the deal on garage floors and concrete coating projects.

As Chuck shares his insights, you'll discover the importance of slowing down your pitch, asking the right questions, and building trust with potential clients. We'll also delve into the difference between being an order taker versus an actual sales professional and why understanding the nuances of human psychology is essential for success in this industry.

So whether you're a seasoned sales rep or a concrete coating entrepreneur looking to elevate your sales game, buckle up for a conversation packed with practical tips, real-world examples, and actionable strategies to take your sales to new heights. Get ready to transform your approach to selling concrete coatings with Chuck Toki on the Real Concrete Coating Talk Podcast!

Learn more about Chuck’s amazing sales training here: https://topreptraining.com

Learn more about us here: https://floorcoatingmarketers.com

Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

Join us on the latest episode of Real Concrete Coating TalkPod, where we delve into the fascinating entrepreneurial journey of Josh Latimer, a speaker whose story resonates with many in the business world. With insights from his mentor, Latimer’s narrative inspires all entrepreneurs and emphasizes the unity within our community.

Latimer enlightens listeners on diverse marketing perspectives through his acclaimed podcast, War Plan. He advocates that every facet of life involves marketing, from parenting to personal branding. He underscores the significance of consistency in marketing strategies, stressing the importance of choreography and attention to detail.

The episode further explores common entrepreneurial challenges, such as combating boredom and negative money mindsets, with self-sabotage identified as a prevalent issue. Latimer highlights the internal battle within one's mindset, particularly among rebellious entrepreneur personalities, often characterized by ADD traits or being slightly on the spectrum.

In closing, the episode reiterates the crucial role of mindset and strategic marketing in achieving entrepreneurial success. By embracing the redundancy of marketing and refining choreography skills, entrepreneurs can transcend failure and realize their ambitions. Tune in to Real Concrete Coating TalkPod and embark on a transformative journey toward entrepreneurial excellence.

Learn more about us here: https://floorcoatingmarketers.com

Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

Join us on the latest episode of Real Concrete Coating Talk Pod as we delve into the inspiring journey of Matt Budahn, the visionary owner of Bay Custom. In this captivating episode, Budahn shares his remarkable transition from a 16-year career in an entirely different field to becoming a pioneering force in the concrete coating industry.

Throughout the episode, Budahn unveils the five pillars underpinning his recipe for success. Learn firsthand about the crucial significance of finding and nurturing talent, ensuring the right people occupy the correct positions within the company. Budahn shares insights into leveraging cutting-edge AI-generated tools like HireBus to meticulously evaluate employee performance, further cementing Bay Customs's competitive edge.

Tune in as Budahn recounts the inception of Bay Custom in January 2020, a journey that was not without its share of challenges. His unwavering passion for festive lighting installations was the spark, but his entrepreneurial spirit propelled him to establish his business swiftly. Initially operating on the side for over a year, Boudin's dedication and hard work led him to embrace full-time ownership in February 2021.

Budahn’s remarkable journey epitomizes the profound impact of cultivating a stellar team and establishing a solid organizational framework. Join us as we uncover the invaluable lessons and strategies that have propelled Bay Custom to unparalleled heights, inspiring entrepreneurs and enthusiasts to chase their dreams relentlessly.

Learn more about Bay Custom: https://bay-custom.com/

Learn more about us here: https://floorcoatingmarketers.com

Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

In this client interview, you will hear German Ortega, owner of Proline Coatings, share how he went from $5k a month to $30k a month with us (Floor Coating Marketers) in 6 months! German has been with us for about 8 months now and it has always been a pleasure working with him! For more updates on marketing content for concrete coating contractors, subscribe to our channel.   

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In this Podcast: Concrete Coating Sales Call Audit Series - Episode # 4, you're going to hear me go through one of the close-to-perfection sales calls by one of my clients. You want to engage the lead and get them excited about what you have to offer, but you don't want to come across as pushy or sales-y. Most of the time, leads are approached in one of two ways: by being sold to or by being asked for their contact information so that someone can follow up with them later. Neither of these methods results in a sale. Watch this video to find out how you can convert a lead into a client by asking them questions, answering their answers THE RIGHT WAY, and motivating them to come to the point of booking an appointment with you, on the first call.

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In this Podcast: Concrete Coating Sales Call Audit Series - Episode # 3, you're going to hear me give a live demonstration of what not to do, ever, if you own a concrete coating business! Letting your calls go to voicemail is like setting yourself up for failure because guess what, the customer is not going to wait around for you to call back, they will move on to your competitors.  All your marketing efforts and investments will give you a return only when you are putting an active effort into the sales side of your business.  In this podcast, I talk about how you can manage these customer calls (even if you don't have the time). If you're a concrete coating contractor and you're struggling with closing leads into the concrete coating or epoxy floor projects, then you need to listen to this podcast.  

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In my latest episode of The Sales Call Audit Series, I talk about taking control of the SALE. This podcast is a perfect example of a call where you're not in control of the SALE. When your customers do all the probing and you are just responding for the sake of responding, know that the ball is not in your court. The key to solving a customer's problem is listening. It may seem like the best way of providing them with an answer, but if you really take your time and let me help out by asking open-ended questions then we'll find just what they need at no cost! Do you struggle with closing leads? If so then watch this video.  For more updates on the Concrete Coating Sales Call Audit Series, subscribe to our channel.

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In my latest podcast series The Sales Call Audit Series, I will share with concrete coating businesses: how to handle sales objections. I listen to my clients' sales calls to ensure they're running smoothly and that my clients understand WHAT their leads are trying to tell them. In this first episode, I have targeted how you can turn those sales objections into closed deals - so you can finally start making the money you deserve.

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

- How to get ranked for your most profitable concrete coating keywords? Hint: You need to think beyond just "concrete coating." 

- How to build authority so that the pages on your website rank 

- How to create relevant links that will move the needle in the Google search listings 

- Why having duplicate content on your city pages could be killing your rankings How to communicate your "true service area" to Google automatically 

- What are the most important online directories you should be listed in? 

- How to get rid of bad links that could be holding your company back 

- What are the most important concrete coating keywords that I should be targeting? 

- Can I still use fake addresses or UPS addresses on Google Maps to rank? 

-What are the most important online review sites? ....and much, MUCH More!

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

If you're running a website, it's essential to make sure you're doing everything you can to optimize it for conversions.  Learn how to optimize your website for maximum conversions! In this video, you'll learn the basics of conversion optimization, including how to test and measure your results. You'll also learn some tips for improving your website's design and usability.

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In this episode of the Real Concrete Coating Talk Pod, we talk about commoditization and how it can affect your concrete coating business.

You don’t want to miss this episode! Keep listening! 

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

Are you ready to take 2022 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the Online Space?  

On this live training, we'll be unpacking "Your 2022 Internet Marketing Plan" and what you need to do to MAXIMIZE your lead flow via the internet in your Concrete Coating business going into the New Year.

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

The easy answer is yes. It may be obvious to some, but there are A LOT of people, especially just starting out, that don’t even know what that is?

What it is, is critical to your success and growth as not only a business owner, but to your business, your employees, and your family!

What would you do with your time if all of a sudden you were able to free up 18 to 20 hrs a week?  Go fishing? Hang out with your kids for longer than an hour before bed?  What about focusing on growing your business instead of being stuck in it?

This episode talks about all that. I hope you enjoy it. Have a wonderful week everybody!

If you need help with marketing your concrete coating business, then there’s no better way than using an expert in the industry.

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

You're going to love this episode!  At least I sure enjoyed interviewing Melody Edwards from Home Service VA.  The year is 2021 and we have the internet at our fingertips.  Imagine how much time you could save every day or month if you had someone virtually next to you doing the tasks that are consuming your day. What would you do with that time?  Maybe spend more time with family?  Maybe make it home for dinner on time for once?  What about sales, would you have way more time to do estimates or train rockstars?

Melody Edwards Started Her Journey As An Employee Of A Window Cleaning Company Right After High School.

Over 25 Years In The Industry, She Bought And Sold Her First Company, And Then Started And Sold A Second Window Cleaning And House Washing Company. She Still Owns And Operates Renew Holiday Lights.

As Someone Who Struggles With Executive Functioning Skills, She Has Been On A Mission To Simplify Her Business To Make It Manageable And Fun.

After Struggling To Find The Right Type Of Office Help For Years, She Was Turned On To The World Of Virtual Assistants And Learned How To Hire, Train, And Develop Excellent VA’s.

Through Research, Study, Trial, And Error, She Has Found Virtual Assistants To Be Life-Changing For Her Production As A Business Owner.

With Her Partner Din, She Started Homeserviceva.Com To Help YOU Simplify YOUR Business And Gain Back YOUR Life.

She Personally Understands The Competing Expectations Between Home And Work And Wants To Help Other Business Owners And Their Families Experience

The Freedom That Comes With Smart Hiring And Delegation Practices.

You can reach out to her through her website here: https://homeserviceva.com/ 

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In episode 3 of the Real Concrete Coating Talk Pod, Jason Bickel from Profit Center Marketing and I talk about Google Ads and how it can benefit your concrete coating business.  

If you're the owner of a concrete coating business and you're struggling to try to find ways to use Google Ads and make a profitable campaign, then sometimes we just need to let go of that task and bring on experts into your team. Someone who actually cares about your success and well-being as a concrete coating business.  

Jason owns a Google Ads agency that helps only digital marketing agencies on the back end. So unfortunately you're out of luck if you want to hire him. But please reach out to us if you are in need of a Digital Expert as we may be able to help you grow your concrete coating business.

Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing