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Connected Marketing

Connected Marketing

By Natasha Berta
Connect your business with your customers. Stay connected to your integrity while you market and grow your business. And connect with me, Natasha Berta, here on this podcast.
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Launch Mindset Lessons - 7 things I found out
I launched a big thing! And I met all kinds of mindset challenges along the way. Here are my 7 big takeaways: Goals can steal the glory It really is all about your energy The pleasure factor The fine line between effort, anxiety, neuroticism and surrender "Everyone has already seen this" "People are getting sick of seeing this" I want to be a small, quiet person who doesn't bother people. Oh dear. More from me: https://connectedmarketing.com.au/more-ease-group-program
19:44
May 27, 2022
Pricing challenges and solutions if you want to make your work accessible to those in financial hardship
If you hold dear the value of inclusion for those customers who are experiencing financial hardship this episode may help you. I share my 2 main red flags around pricing strategies and scholarships and offer a solution to figure out your pricing. More from me: https://connectedmarketing.com.au/
05:55
May 18, 2022
Facebook for your Business
If you are at the considering Facebook as a tool to grow your business you are going to love this episode. I cover the 3 things you need to have on your Facebook page, the different types of content you can create and more. More from me: https://connectedmarketing.com.au/
10:35
April 07, 2022
Social Media for your business
I don't LOVE love social media...but I also wouldn't really have much of a business if it wasn't for social media. If you are new to business and you are thinking about getting a website, I would encourage you to jump on a social media platform first. Today I'm talking about the 3 important questions you can ask yourself to help you decide which platform you should be on and the 2 big ways a social media account can help you. Any more questions or comments? Let me know x More from me: https://connectedmarketing.com.au/
07:41
March 09, 2022
Don't get FOMO: what next in your business + some simple steps to create a course without a spiffy course platform
I have been talking about a course platform lately but I don't want you to get FOMO. What stage are you up to in your business? Do you need a course platform? Do you need to create a course or should you focus on a group program instead? And what are the next steps when creating a course? Any more questions or comments? Let me know x More from me: https://connectedmarketing.com.au/
12:39
March 02, 2022
Launch List
I didn't really want to create a list of the launch activities I do but people keep asking so here it is! Did I miss any? Let me know x More from me: https://connectedmarketing.com.au/
08:34
February 24, 2022
2021 Reflections - 2022 Intentions
Today's chat is a bit like public journalling but I hope it inspires or supports you in some way. It's all about my personal business reflections on 2021 and my intentions for 2022. More from me: https://connectedmarketing.com.au/
10:60
February 15, 2022
My Business Building Activities
Today I'm sharing more details about my latest business building activities. These have changed a bit over time and they keep changing but the one important thing about them is: I do them first. I prioritise my own business over just saying yes to clients all the time. I hope this inspires you to create some regular business growth activities in your business. More from me: https://connectedmarketing.com.au/
09:34
February 08, 2022
Grow your revenue and your business with Affiliates - what does affiliate mean?
Do you keep hearing about affiliates?  Does it sound a bit icky?  I used to think it was icky and now I understand how beautiful it is I want to share my perspective with you  My resources Page: https://connectedmarketing.com.au/resources/ Join the newsletter https://connectedmarketing.com.au/join-newsletter/
12:32
December 03, 2021
Easy tools to run an online business: Acuity
If you are new in online business, it can be helpful to know which steps in which order. As long as you have an ABN you are ready to roll and start making money in your business. In my other blog “Do You Need a Website” I mentioned having made 10k in my business before I even had a website. I said that if you just have a booking tool like Acuity and a social media account you can definitely make money and start your business online without a website. That’s how I did it. So today I’d like to go into a bit more detail about Acuity and help you get started making money in your business. The other podcast I mentioned in this episode is "Easy tools to run an online business: Zoom" Jump on the newsletter https://connectedmarketing.com.au/join-newsletter/
13:44
November 25, 2021
Easy tools to run an online business: Zoom
What do you REALLY need to start serving clients online? I have talked about this a bunch in a couple of other blogs - like “Do you need a website” and “Easy tools to run an online business: Acuity” so today I’m going to talk about Zoom. If you aren’t familiar with Zoom now I would be very surprised. Before the global lockdowns, I was using Zoom daily and running my business online with people having a variety of experience with Zoom - but now we have all been connecting digitally a bit more, even my in-laws can use Zoom! I do still want to talk about it in the online business context though. Because I really want you to know how I ran my business in the early days particularly without a website. Want to read this on the blog? Here it is: https://connectedmarketing.com.au/easy-tools-to-run-an-online-business-zoom/ Here are the other resources I mentioned in this episode:  How to set up your Acuity: https://connectedmarketing.com.au/easy-tools-to-run-an-online-business-acuity/ How to create recurring meetings in Zoom: https://youtu.be/_0Ra8Yo0RlM Jump on the newsletter here: https://connectedmarketing.com.au/join-newsletter/
13:59
November 25, 2021
Do you need a website? What DO you need to run an online business? A step by step guide
Do you really need a website? And what is the bare, absolute minimum you need to deliver services in an online business? I have a friend who I saw the other day and I know that she does not want to be on Facebook and she does not want to be on Instagram. I also know that she is basically a little bush fairy who does not want to spend much time on her computer or be very involved with technology. So when she told me that she was going to make a website I kind of freaked out. I would say the basic steps are: Get your ABN (this should be free) Set up a bank account for your business Set up PayPal business account Get Acuity - the paid version Get Zoom  Set up on one social media account Then you are ready to start serving people.  Want to jump on the newsletter? Do that here: https://connectedmarketing.com.au/join-newsletter/
16:06
November 25, 2021
Interview with boss babe Shailaja V: Time affluence, Stillness and Organic Audience Growth
I hope you enjoy this chat I had with Content + Productivity coach Shailaja V.  We chatted about:  Time affluence  Stillness  Organic Audience Growth  and so much more.    Shailaja is a content and productivity coach with over 14 years of blogging experience. Her website, Intentional and Creative Affluence, aims to simplify the art of content creation and infuse joy into the process.   Links   Shailaja's website: https://www.shailajav.com   Instagram page: https://www.instagram.com/shailajav   Podcast: https://anchor.fm/shailajav  More from me: https://connectedmarketing.com.au/
38:31
November 12, 2021
Boss Babe interviews: Supreme Leader of the Swear Bears: Leonie Dawson
I am thrilled to share a juicy little chat I had with Leonie Fucking Dawson this week... We talked about:  Body standards  ADHD Wearing pink  How to run your business without social media and more.  Leonie Dawson is an internationally best-selling author of the 2021 Goal Getter workbooks & planners which have been used by over 400,000 people worldwide.  A multi-passionate entrepreneur, Leonie has generated over $10 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.  Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast. Find more from Leonie here: https://leoniedawson.com/ and https://leoniedawson.com/goalgetterbooks/ And me here: https://connectedmarketing.com.au/
31:02
November 03, 2021
What's going on in my business behind the scenes
I thought I would try something a bit different. I know that a lot of people like to hear about my processes so I thought I would share a bit of a behind the scenes vid/chat. If this is something you like, please let me know and I'll keep making them! If you want to stay in touch, please jump on the newsletter (unsexy I know but that is where I keep people up to date): https://connectedmarketing.com.au/join-newsletter/
28:41
October 28, 2021
The secret to getting clarity in your business
How can you get clarity in your business? Brand strategy? Worksheets? Niching? Here's my take on it  And here's where you can jump on the newsletter: https://connectedmarketing.com.au/join-newsletter/
11:09
October 21, 2021
Creating content makes these 3 things so easy!
I know it doesn't seem possible, that creating content can make things in your business easier. But I have found it to be true. I also snuck in my own content creation tricks to make the content creation itself a bit easier.  Wanna hang? You can hear from me regularly in the newsletter: https://connectedmarketing.com.au/join-newsletter/
11:49
October 13, 2021
Q&A: 3 things (or ppl) you wish you had when you started your biz?
I had a great chat with the divine Jana Langford the other night and she asked me: What 3 things (or ppl) you wish you had when you started your biz? It was a bit hard for me to answer, because I really felt like I had what I needed in the early days of my business but i would say that the 3 main things that I had or wished I was better at are:  Colleagues A reliable system/mentor Consistency I also found that the courage to be vulnerable and authentic is a big contributor to business success.  Read the whole thing on the blog: https://connectedmarketing.com.au/blog
11:21
October 11, 2021
How to create content intuitively and productively
Today I'm going to share a simple, practical structure to support wild, rule-defying creatrix women to create content. What??? I mean: I work with a lot of women (and I myself am one) who dislike norms. Women who need to pave their own way. Who have a lot to share but say “f*&# you” to shoulds. Or maybe they’re not quite that shouty but they find it hard to follow a regular set of rules about content creation. I have been there. I thought I knew how to create content and I would just go with the flow. I would just pop into Facebook and post a bit there and then pop to Instagram and do a bit there and then pop to LinkedIn and then POP – the day was over and I wasn’t sure what I’d really achieved and where the time had gone. Plus, I wasn’t sharing my gold. I was kind of splatter gun promoting, not really building an audience around my deeper soul work. Sound familiar? Find more on the blog: https://connectedmarketing.com.au/how-to-create-content-intuitively-and-productively/
15:33
September 15, 2021
Your Offer
What do you offer your clients? Your offer is the solution you deliver, and it’s also your service that you promote. It’s the way you serve others and it’s the way you make money in your business. Generally when I’m supporting women in business I’m seeing 2 things: Making offers all the time and not sharing content Not making offers at all and just sharing content Other concerns people have about their offer is around pricing. I have spoken before about Compassionate Pricing. This can be pay what you can, or just affordable pricing that still allows you to feel fairly remunerated and feed your family. Other concerns that I have about people’s offers relate to: “how did you figure out what your offer is?” Did you just pluck it out of thin air, or receive a download? Or did you base it on intel from your customers and prospective customers? If your offer is not aligned with what your audience actually wants they will not buy. The easiest way to figure out what your audience wants is to ask them. Read the full article with all the links to past articles here: https://connectedmarketing.com.au/your-offer/
11:03
September 01, 2021
What is a sustainable business?
When I first heard the term sustainable business I thought people were talking about sustainability in terms similar to environmental sustainability. and I thought to myself “well I use recycled paper I try to reduce my impacts in terms of the environment so I don't really need to read that article do I?”. What I've learnt over time is a clearer understanding of what a sustainable business is. While it's not strictly about environmental sustainability, I think that when you look after yourself, care for yourself and craft a life where you are eating well and keeping mentally well, that you would naturally tend towards environmental sensitivity and care as a flow on effect. So it’s not explicitly about recycled paper and care for the environment but at a micro/macro level it is. What I'm really talking about today is having a business that can be sustained. a business where you're not going to burn out and a business that is going to provide what you need from it in terms of income and also in terms of what feeds your soul. You can read the blog version here: https://connectedmarketing.com.au/what-is-a-sustainable-business/
10:34
August 30, 2021
The Management, the Muse, the Mindset, the book - Interview with Tamara Protassow
If you're thinking about (or driven to) writing a book, I hope you enjoy this chat with book writing coach + editor Tamara Protassow. We talked about: Who writes the book? The Management The muse Mindset and more Tamara Protassow is a non-fiction writing coach and editor who specialises in developing and editing non-fiction books with visionary writers.   Tamara has developed and edited books with over 50 authors, including Denise Duffield Thomas, Leonie Dawson and Lisa Lister, and has edited both freelance for self-published authors as well as for Hay House UK.    Her favourite moment is when an author sees their book as real in their mind for the first time and believes that they can actually write it into existence, knowing it will go on to help their reader.    Tamara lives in the hills outside of Melbourne, Australia with her husband, two teenagers, dog, two cats and five chickens. More from Tamara https://tamaraprotassow.com/ and get on the waitlist for the next round of Tamara's course/group program: https://tamaraprotassow.kartra.com/page/BookWriteNowNotification More from Natasha https://connectedmarketing.com.au/
23:29
August 17, 2021
Should I start a YouTube channel lin 2021?
YouTube has become a large platform where some people seem to make a tonne of money making videos and doing affiliate and referral marketing. Most people say: it’s never too late to start a YouTube channel and I agree. I would like to make a distinction now There are 2 kinds of YouTube channels: The channel is the primary business The channel is for marketing to the primary business One type of YouTube channel is where creating the content is the main offering and you focus on having affiliate relationships and sponsorship deals to generate your income. Some people also like to create Merch merchandise to supplement their income. If you are a service based entrepreneur, you don’t need to have a YouTube channel at all...you aren’t looking at being famous like Mr Beast. You want to serve more people doing what you love. Right? This podcast is for you.  To view the video demo and written out article go to: https://connectedmarketing.com.au/should-i-start-a-youtube-channel-in-2021/
09:49
August 11, 2021
Why, What + How Australian Bush Flower Essences for marketing
Australian Bush Flower Essences are a vibrational medicine. They work on the subtle energy bodies/fields. Their biggest ninja powers are to correct imbalances in these fields. Imbalances in the energy field manifest as emotions. That’s why I love to use Australian Bush Flower Essences (ABFE) for issues that arise in business and marketing. Our resistances, fears and worries poke their little heads up when we are trying to grow our businesses. Learn more: https://connectedmarketing.com.au/why-what-how-australian-bush-flower-essences-for-marketing/
05:58
August 10, 2021
Norms in marketing; should you do what they tell you?
Of course there are norms in marketing; there are norms in all aspects of human life, so how do you deal with norms? I guess we all have our own reactions to norms, goodness knows I do. Reels have norms and email list building has norms. So how can we figure out what we should do amidst so much noise? Tell me what you think.
09:34
August 09, 2021
What do you need to have ready so you can get your branding done? and more...Interview with Emma Veiga-Malta
Today I chatted with Emma from Bespoke Backdrops and Branding about: What you need to have ready to get your branding done  How to choose a designer and  How to be free in your creative business.   What IS a logo  and more.... I hope you get a bunch out of this interview, I feel like I really understand the brand process a lot better now :) More from Emma:  Branding https://bespokebackdropsbranding.com/ Business mentoring https://bespokebusinesshub.com/ More from me: https://connectedmarketing.com.au/blog/
21:52
August 03, 2021
Fear and opportunities - Interview with Michelle Marie Whitehead lawyer
If you have a website or a business you have some legal obligations and opportunities! But you don't have to be a dry biscuit about it. You can actually do legals your way. And my favourite way to do that is by using Michelle's DIY Website T&Cs and other legal services. She is the only person I recommend  for all things biz legals.  I hope you get as much out of this convo as I did!   More from Michelle: https://www.michellewhitehead.com.au/  More from me: https://connectedmarketing.com.au/
38:02
July 29, 2021
"Why" to create content
Yesterday in the "Sharing your Brilliance: loving content" course and the "Grow an aligned Audience group program we talked about Content creation and the "Why" that sits behind it. Creating content can be hard if: you aren't clear on your why or your motivators are extrinsic First up - before you read this, I would encourage you to set a 5 minute timer and do some journalling about your own why. If you are coming up question marks you might be interested in these 4 "Why"s... Join the newsletter here: https://connectedmarketing.com.au/join-newsletter/
07:39
July 28, 2021
My personal content creation and inspiration flow
This podcast is about my own current content flow and inspiration. However, it does reference a few visual items that you can view on the. blog https://connectedmarketing.com.au/whats-my-personal-content-creation-flow-whats-a-carousel-post-what-is-headlinerapp/ 
08:56
July 27, 2021
I was interviewed by George Kao + a bit of my personal biz backstory
This year I am a member of George Kao's Masterheart Group Program. I am honoured to be interviewed by George as a member "progress" interview. What progress?  I have gone from be a free agent with my days to being a highly calendar driven person.  What made me decide to pursue this experiment?  I wasn't happy in my day to day. The idea of "Joyful Productivity" and finding joy in each moment held a lot of appeal for me. I was desperate so I tried the calendar experiment and now, not only is my business moving in new and wonderful directions, I am happier each day. Magic! Or is it?  Another fun thing is I give a bit of my business and life backstory which I don't go into very often so I hope you enjoy this chat with me and my current biz mentor :) Check out George here: https://www.georgekao.com/?ref=natashaberta
25:54
July 23, 2021
Interview with Master Trainer Jason Schneider
When people come to me for help with their marketing and to grow their business – they are open to and seeking change. But sometimes, change is challenging and most of us needs tools for that. I feel very lucky to have encountered Jason Schneider. What I really want to share with you is a part of all that he offers around managing our states. We are always in a state, but did you realise that you can summon up a state on command and consciously influence your life? I hope this interview inspires you and supports you in your business growth. Jason Schneider is an internationally recognized Master Trainer of Neuro-Semantics & NLP with 10+ years experience. He is the current president of the Institute of Neuro-Semantics USA and is passionate about facilitating individuals & organizations to unleash the highest and best of human potential using cutting edge psychological models. Follow Jason Instagram https://www.instagram.com/nlpjason/ Facebook https://www.facebook.com/perceptionacademy YouTube https://www.youtube.com/perceptionacademy
18:20
July 21, 2021
I love audio content!! and why
When I listen to a podcast or audiobook I feel like I’m right there with the host/author. It feels really intimate. They are right there in my ear. There is a lot of focus on video in social media and marketing in general at the moment. Tik Tok is huge, Instagram has just announced that they are no longer a photo sharing app but a video sharing one. Some of my clients don’t feel like video is right for them. They’re just not willing to do it even though they know it’s really great for business. Other clients deliver the transformation to their clients through their voice like through hypnosis or sound healing or light language transmission. Today I’m shouting from the rooftops about audio. I’m super excited about audio as an option especially for people trying to reduce their reliance on social media or who find it really hard to be online all the time. Join the newsletter: https://connectedmarketing.com.au/join-newsletter/
19:11
July 21, 2021
Interview with Instagram Strategist Jonah Richman
Instagram is one of those things that we wonder if we should do. What I love about Jonah’s approach to Instagram is the generosity and authenticity at the same time as the practical side of actually focussing on working with clients.  I highly recommend you follow Jonah if you want to grow your business using Instagram. His tips always light me up and get me excited about Instagram. In this interview he shares some great tips on: Why Instagram What to post How to connect with clients with a tiny following and more. I hope you enjoy this and find inspiration for your business growth. Jonah helps coaches, healers, and heart-centered educators grow their instagram following and attract clients. He has been studying online marketing since 2012 and has led over 100 in-person and online workshops. Jonah is also a trainer in Compassionate Communication, a modality that empathises authentic self expression and empathic listening. He combines Compassionate Communication with ethical marketing strategies to create a unique style of marketing that is perfect for solopreneurs who have strong needs to be authentic and respectful as they promote their business. Follow Jonah on Instagram https://www.instagram.com/jonah.richman/
26:54
July 19, 2021
Know Yourself - Grow Your Business w Mel White
When Mel told me she wanted to chat about knowing yourself I got so excited - because it's one of those seemingly throw-away statements that has really rung true for me in my business and life.   And I find it's helping me with my kid's weekend fights too.  Even though we are imperfect, we can really get a lot more out of life when we know ourselves. But Mel didn't actually take the conversation there.  She was talking about how knowing yourself can really help you to grow your business - and she should know.  She is a coach trainer at Wellness Coaching Australia and also runs successful businesses supporting coaches and clients to get more of what they want - including me.  I've been working with Mel for over 2 years and I love what coaching has helped me achieve - not just revenue - but on a personal level - with my family and with myself.  Find Melanie on her podcast: https://anchor.fm/habitology/ Or hang out with her in her awesome Facebook group: https://www.facebook.com/groups/CoachingSuccessAccelerator
29:14
November 01, 2020
Your website is ready - what now? Interview with SEO Specialist Karen Phillips
Join me for a fun chat with super boss babe, Karen Phillips about what you can do now that your website is live. No, sorry, it's not over yet. If you want your website to be found there is a little more to be done. And Karen is the woman I send everyone to who asks me about SEO because she is the boss of SEO in my eyes.  Karen helps you get found online. She helps women with SEO to get their website more discoverable by Google. It's not Field of Dreams - "Build it and they will come" with your website.  We discuss  do you need SEO even if you are not seeking local customers. What is you serve Australia wide or globally? what is SEO? what does Google use to decide whether or not people see your website when you search for it? what you can do to be found better by Google the multiple places where you need your keywords and 1-3 easy tips to improve your SEO right now even if your mind gets a bit blown by all of this.  Here is Karen's blog post that she mentioned https://blossomandgrow.com.au/keywords-what-are-they-how-find-them/ And from there you will find out how to contact her and get her help with your SEO.
12:57
October 25, 2020
Virgo Season with Claire Riley
In today's episode I'm talking with Claire Riley, the Recovering Perfectionist about Virgo Season and how taking small actions not only make you feel good, they also improve your happiness and SEO! Get more from Claire here:  http://www.claireriley.co/virgoseason https://www.facebook.com/groups/TheRecoveringPerfectionists/
19:29
September 08, 2020
What Why How Facebook Pixel - what to do first now that your website is live
What should you do first thing(!!!) when you have set up your website? In my opinion, the Facebook pixel is super important. Even if you're not planning on running ads yet. Here is my What, Why and How of the Facebook pixel.
07:35
April 02, 2020
Setting up Acuity for booking sessions, classes and taking payment
One of the best tools you can have in place for an online business is Acuity for booking sessions with clients and taking payments. You can save so much time: instead of sending endless emails or messages back and forth trying to find a mutually agreeable session time. PLUS you can start to deliver services, take payments and operate online using Acuity. What is Acuity? Acuity is an online tool you can use for free or you can use the paid version which enables you to take payments, sync to your calendar and customise the appearance to a greater extent. Here are the basic steps: Create appointment and class types Send the person a url where they will go and choose a time (and pay if needed) Easy huh? But there is a bit of set up to get you there. Don’t fret – it’s not too hard and I’ll show you how in the video above. No website? No worries…. The beauty of Acuity is that you can start setting up sessions and taking payments before you even have a website or as a way to side-step setting up eCommerce on your website. That’s how I started my business. What about costs? There is a free version which is the one I use. However, you can’t take payments on the free version. I use another tool in my swag for payment processing.  PLUS on the paid version you get calendar sync and customising the appearance more. Check out the post and video here: https://connectedmarketing.com.au/acuity-set-up/
14:48
March 27, 2020
Should I Pay for Canva? Canva Free vs Paid
Let me just answer your question straight away…should you get Canva for work? Should you pay for Canva? I don’t actually know! But I can help you to see what you will get with Canva for work and help you to decide for yourself. If all else fails, I recommend signing up for the free, 30-day trial and if you can’t live without the features once they’re gone, you should probably pay for it. In this blog and video, I will show you the paid features and why I love them – then it’s up to you. The main features I love about the paid version of Canva are the brand kit, the free premium phots, and graphics, animations, being able to export images as a png file with a transparent background, magic resize and being able to upload fonts & access premium fonts. So let’s run through those features briefly – I go into more detail in the video: 1. Brand Kit The Brand kit basically allows you to create an easy to access section in every design with your brand colours. This is great for me since I create designs for many brands in my Canva, so being able to access the brand colours for all of my clients in one easy click saves me heaps of time. Canva for work also lets you upload custom fonts and create a folder of logos. It will really depend on your level of usage as to whether this feature will make or break the deal for you. 2. Access to premium images and graphics When you pay for Canva you get access to Canva’s library of premium images and vector illustrations. This was not a deal-breaker for me because I am a huge fan of Unsplash for gorgeous, free photos and Creative Market for vector designs but I hardly use those two resources anymore. I seem to be able to get all I need in Canva lately. Scratch that, I do still adore Unsplash for royalty-free, stock photography. But, if you’re seeing a crown on some of the elements in Canva that you want to use or paying for them frequently, you might be better off paying for Canva for Work. 3. Transparent backgrounds in png This feature is just a logo and website maker geek out I think but sometimes, you want to put your logo on a social media image without that white space behind it…you can do that if the background of your logo is transparent. I don’t think I can explain it very well in words so check out the video if this isn’t making sense but basically, you can’t download your designs with a transparent background without the paid version – so if that matters to you as much as it does to me, you might want to pay for Canva. 4. Magic resize This is one feature I really can’t live without and that I find saves me a lot of time. If you create a design in one layout – for example as a Facebook post – and then you want to turn it into a Facebook header and an email header, you can do that with Canva for work in one click using the Resize option. This is gold. Check out the video for a demonstration. 5. Access premium fonts When you have Canva for work you can upload a custom font and use it inside your Canva designs. This is really helpful if you are using an unusual or custom font that isn’t available in the Canva selection. If you are creating a design and you like the look of the fonts with a crown beside them, you might be seeking more from the basic font selection. Personally, I recommend that brands stick to a Google font for website and branding to make it easy but if you want to stand out in the font world, you might like to play around with some premium fonts.
04:20
March 20, 2020
Next Level Marketing - Checklist
Once you’ve set up the Marketing Basics for your business you might be ready for MORE! More clients, more revenue and more marketing. If you have your website, branding and Facebook set up and you want more, I would encourage you to walk through the following steps to grow your business to the next level. If you don’t have your basics set up I suggest you check out the previous podcast where I outlined the basic steps and then you could pop back here and take your pick of excellent 2nd stage moves. If you are ready, then choose one of these at a time, dedicate yourself for 1-3 months and then choose another. If you follow all of these recommendations, you will definitely start to see some business growth over time. 1. Strategy There are way too many ways to grow your business and too many experts trying to sell you their latest product. If you have a strategy and a target you are shooting for with steps to follow, you will have HEAPS more mental clarity on the day to day level. You will have a bubble around you to protect you from shiny objects and random (latest, new, fantastic) marketing trends. So first things first, you need a strategy. Tick? Move on to the next step 🙂 2. IRL marketing If you are inclined, I ALWAYS recommend personal connections. Local networking events are one way to connect with actual humans. But don’t be a gross salesy person. Just go with the intention of meeting some humans. My coach Melanie White has a great podcast about this you can listen to here. Listen to that podcast HERE >> Word of mouth and referral marketing are frequently the best way to reach more clients so it’s a great option if that works for your personailty and nature. 3. Get the Facebook© pixel on your website Whether you are planning to ads yet or not, if you have a website and you have a long term vision for your business, you need the pixel on your site. It’s very easy to get the pixel on your site. If you have a WordPress site and you are a little savvy, you can use the Pixel My Site plug in and put the pixel on yourself. You’ll probably find these instructions from Facebook helpful: And if you’re not into stuff like that, your developer should be able to help you. If you don’t have a developer, I can help you! Basically, the pixel is a small piece of code that lets Facebook© know when someone who has a Facebook© account has been to your website. It stores that data for 180 days and allows you to target your promotional posts to those people. It’s very nifty and a bit creepy. But you don’t have to use it in a creepy way! It’s a great way to stay in touch with people who are interested in your service but need more information to decide whether or not to continue with you. I highly recommend! It takes 10 minutes and is a true business asset now and in the future. 4. Add people to your Facebook© Ad account And if you are ready to run ads…you might need a hand so you’ll need to know how to add other people to your ad account. It’s not too hard and while you’re in there you’ll find all kinds of other nifty info like your daily ads limit and your billing maximum. Make friends with your back end! Lucky for you I made this easy to understand video so you can do that! Read the whole blog HERE
08:09
March 14, 2020
How to put a temporary menu link in your Wordpress website
Do you want to put a temporary link in your menu for an upcoming workshop, or webinar? And then take it out later? Here's an easy Wordpress how to tutorial :) You may like to view the video. You can do that on this YouTube channel:  Ok - you can save time and money by learning a few simple Wordpress hacks and re-wire your brain: you are NOT going to break your site! So taking simple steps like this can help you feel more confident.  Basic steps:  Be logged in Go to "Customise" Go to Menu Click "Add items" Choose custom URL Add the URL and name then click add Drag it to where you want it to be in your menu. I like the number one spot! Click publish and have a look! You may like to edit the text size of your menu.  Easy!
12:48
March 08, 2020
What to set up first to create an online business presence
Whether you are online only, bricks and mortar only, service based or product based and whatever mix of those 4, there are some things I recommend ALL businesses set up FIRST. Obviously, every business has distinct needs and every industry has different recommendations that I would make. The recoommendations in this post apply to EVERYONE 🙂 This post if for you if you are very new to it all and you haven’t set up very much or you’re wondering what to focus on FIRST. If you already have a website and Facebook you would probably benefit more from my other post about the next steps after Facebook and website set up which you will find it in the next episode.  Now, if you’re at the very beginning, what do you need? #1 Facebook Business Page Whether you want to be active on Facebook or not, I still recommend that everyone set up a business page for your business. NOT a personal profile, but a PAGE. If you want to really focus on your website for ownership issues, or you just don’t like Facebook, I would still encourage you to have presence on the Face-beast. Facebook pages show up in Google searches easily and a lot of people will search Facebook BEFORE they Google search. If you aren’t really on Facebook because you love Instagram more – I would STILL recommend at least having a presence. You will thank me later 🙂 #2 Create a website A website is a business asset. Everyone “Googles it” these days and if you don’t even have a simple one page site you are missing out on customers. AND if you ONLY have a presence on Facebook you risk putting all of your eggs in one basket. Having said that, I made $10k in my business before I had a website so it’s not the FIRST step but it is a VERY.IMPORTANT.THING.FOR.EVERY.BUSINESS. So get a website! #3 Fonts If you aren’t cashed up enough to see a graphic designer and get your branding created professionally I recommend you choose at least 2-3 fonts that you are going to stick to for now. One heading font One sub-heading font and One paragraph/body font I recomend you check out Canva and find a design in their templates that you like then use the 2-3 fonts on that design. You can always get professional branding later or change your fonts later. Just don’t change then every week or people won’t be able to develop a visual relationship with your business. #4 Colours Just like fonts, it’s important to have some visual consistency in your online presence. From that Canva design you liked, you might be able to choose 1-3 colours to stick with for now. I recommend Black and White and 1-2 other colours. Even just one colour + black + white. Even just black + white. Keep it simple for now. And be consistent. You can get fancy later when you have more clarity about your business and audience. Need a hand to get set up? I help businesses set up all of these marketing assets: websites, Facebook pages, as well as affordable 101 branding with your fonts, logo and colours. Book in a time for a free chat if you are wondering whether I can help YOUR business. book a free chat
06:06
March 07, 2020
What is the Connected Marketing Podcast all about?
Welcome to the Connected Marketing Podcast! I wanted to take some time today to welcome you to the podcast by telling you what Connected Marketing really means to me and what kinds of things you can expect to hear on this podcast.  Some of these podcasts accompany my educational videos and blog posts that you can find on my website while others will be pure listening pleasure!  Basically, Connected Marketing helps you connect to your clients, stay connected to your self - your values, your integrity and your authenticity, AND you will be connecting with me - Natasha Berta - while we talk all things online business marketing.  So welcome!
12:47
March 01, 2020
What is SSL and why does it matter?
Have you heard of SSL? Do you sometimes get warnings that your website or sites that you are visiting are not secure? In this blog I’m going to explain a bit about what SSL is and why it’s important for your website and for browsing on the internet in general. Enjoy! What is SSL? SSL stands for Secure Sockets Layer and is an additional level of security you can place on your site. It basically encrypts and encodes any data that leaves one user and goes to another user. For example, when you enter your credit card details into a checkout on a website, your information travels through the internet as data. This data gets sent to the business who you are buying from or their payment processing company like PayPal and the like. That is the basis of the internet – data travelling from there to me. Why do I need SSL? If you don’t have an SSL certificate on your website, users may get a warning that your site is not secure. This will stop most people from visiting your site. Sometimes this warning will display very early in the process of your website being built if your developer hasn’t activated your SSL yet. You should get in touch with them and your host to resolve this if it’s displaying once your site is live. It used to be the case that only businesses who were selling products desired an SSL but nowdays all websites will use SSL to maximise trust with their visitors. Why does it matter? If you are the website user, it is important that you don’t enter any personal or payment details into a website that doesn’t have an SSL. It is very helpful to know how to check this if your browser doesn’t give you this information (see the video for how to check). And if you are the website owner, it is essential that your website visitors feel that their data is safe with you or they won’t want to make purchases and they may not even feel safe to visit your site at all! Do want to chat about your website? I help people create Simple, Beautiful websites. I also love to help people feel empowered about their website so they can use it without having to worry about breaking it! If you need a hand or would like to chat about how I can help you, go ahead and click the button below and make a time for a free chat (using my secure scheduling tool 🙂 ) Book a free chat now
05:56
February 29, 2020