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Consumering

Consumering

By Rachel Martin
Join Rachel as she breaks down the focus group walls and brings the consumer interviews to you. Tune in to hear from all different consumer profiles and category trends. With over 10 years of experience, no consumer or topic is off limits.
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Currently playing episode

Episode 12: How to be more sustainably-minded

Consumering

Episode 12: How to be more sustainably-minded

Consumering

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Season 2, Ep 4: #Covid19--How consumers are coping
This current pandemic is unlike anything anyone has ever experienced. While watching the news makes it feel very doom and gloom, many people are taking a different perspective. People may be skipping their daily shower or even brushing their teeth, but they're also looking at this period for self improvement. Tune in to hear how a 22 year old and 49 year old male are taking advantage of this time.
01:04:47
March 31, 2020
Season 2 Ep 3: Getting older isn't so bad. Real people speak out
In Season 2, I continue to explore how America looks at 'getting older'. While I believe society is moving away from ageism, thanks to AARP's #disruptaging--we still have a long way to go. Tune in as I speak with women in their 40s, 50s and 60s. If you like what you hear, please rate, review and SHARE. 
01:01:43
February 26, 2020
S2Ep2: Is social media killing our creativity? An expert weighs in
We're back with more dialogue around 'digital detoxing' and how more people are taking breaks as a form of self-care. I don't mean to sound like a broken record, but I think it's an interesting topic to explore from all angles. This week we talk to James Cooper who has spent most of his career working with technology and thinking about the future of tech. If you missed the previous episodes on digital detoxing, you can find them here: Digital detoxing is the latest 'wellness trend', and The impact of social media  If you like what you hear, please share with others! Also leave a nice rating and review. 
30:18
December 9, 2019
Season 2, Ep 1: The impact of social media
Welcome to Season 2 of Consumering. This week we talk to Chelsea, a 33 year old living in Chicago. She takes us through her social media habits, how she interacts with brands and the impact it has had on her social life. Can she give it up? Probably not. Like what you hear: Rate, review, share 
32:31
November 21, 2019
Ep 21: Digital Detoxing is the latest 'wellness' trend
This week's topic is exploring how more people are taking a digital detox. I'm seeing this trend with consumers, Influencers (who rely on technology to make money!) and now CEOs. To help me understand the value behind a digital detox, I invited Kameka Dempsey, Founder/CEO of KD Leadership Strategies. You can find her on Twitter (where she talks about her Phone Free Saturday).  If you like what you hear, please rate, review, subscribe and SHARE! 
38:20
June 11, 2019
Ep 20: Are we grown-ups at 30? One consumer weighs in
On today's episode I interview, Lexy, an almost-30-year-old on how she feels about getting older and all the fun things that come along with aging. We talk the emotional stuff, the physical and the products that she's loving. As always, rate, review, subscribe! 
41:33
May 20, 2019
Ep 18: Is sustainability trendy yet?
On today's episode of Consumering we're taking a deeper dive into the world of sustainability and understanding how we can make a difference. If you missed the first episode on sustainability, you can listen to that here. As always, please rate, review and subscribe! 
31:30
May 14, 2019
Episode 17: Meet the Non-Millennial, Millennial
In today's episode we speak to Kacey, a 34 year old who talks about her values and how they're not so millennial. Let's stop generalizing, please. As always, please rate, review and subscribe. 
45:06
May 6, 2019
Episode 16: The motivations behind live streaming
In today's episode I talk to a 23-year old who spends hours at one time just watching people play video games. But why not play himself? Let's find out why Twitch and other live streaming websites are so popular.
36:01
April 29, 2019
Episode 15: Two teens and their mom talk all things social media
This week I talk to a mom and her teens about their social media habits. What they're using, why and how their personalities differ. Do they have rules when it comes to posting? Lesson 1: Facebook is still relevant to teens, but maybe not in the same way as previous generations. Lesson 2: Tune in to find out. As always, RATE, REVIEW, ETC
33:06
April 8, 2019
Episode 14: CBD. Is it all just hype?
On this episode of Consumering I talk to one consumer about her journey with CBD. Jess lives with a chronic condition: endometriosis, and every time her period would come around she would have to stop everything, pop pills, and get through the pain. Now she can manage the pain with the help of CBD. 
28:42
March 18, 2019
Episode 13: Subscription boxes--What works, what doesn't
On today's episode of Consumering, I interview a 38 year old male about his clothing and meal subscription boxes. What they need to offer and the overall experience he looks for. Join the discussion on Twitter. 
33:11
March 11, 2019
Episode 12: How to be more sustainably-minded
On this week's episode I talk all things sustainability with consumer and expert, Allison. If you have any questions about how to get started or why it's even important, she is happy to chat. Email her: allison@vicenzi.co
51:16
March 4, 2019
Episode 11: Defining brand loyalty in a saturated market
In this Episode of 'Consumering' I interview a 25 year old male on how he defines brand loyalty and what drives his loyalty to a brand. 
39:23
February 26, 2019
Episode 10: Making the switch to safer skincare
In this episode I interview a guy about how he switched to a higher end and safer skincare routine. We uncover the motivation behind the behavior change and much more.
43:40
February 18, 2019
Episode 9: 'Having kids just never felt right.' One woman's story.
In this episode of Consumering, I speak with Lesley a 41-year-old woman in Chicago about her decision to not have kids. Hear about the factors that brought her to this decision and how she lives a fulfilling life.
37:59
February 11, 2019
Episode 8: Meet Ryan, a transgender male influencer
This is our 2nd influencer to join me on the show. Nothing about his success is luck. He has worked hard since the age of 14, being an advocate for the transgender community. Oh and the music for this podcast is all him! Find him, www.ryancassata.com
29:50
February 4, 2019
Episode 7: Meet extreme Gamer, Earl
On today's episode of Consumering, I talk with Earl--a 38-year old extreme gamer. Find out what it adds to his life and much more!
44:46
January 28, 2019
Episode 6: What retirement looks like now
Meet Steve Snider, a 75 year old retiree who has embarked on his 2nd act.  He now takes photos (with his iPhone) of walls in major cities. You can find his work on instagram, @stevesnidernyc or steveswalls.com
31:03
January 21, 2019
Episode 4: An Influencer's World
What's so great about being an influencer? Who is it for...and not for? And...is it going to be less of a thing in a few years? Let's hear what @sandihartke, an influencer in the music industry, has to say.
31:52
December 10, 2018
Episode 5: Low income mom
On this episode of Consumering we speak with Clarissa, a 27 year old mother of 2 who wants to make sure her kids enjoy their childhood, but also understand that life can be challenging and you have to be prepared for what life throws at you.
23:22
December 3, 2018
Episode 3: Stay at home dad
Today we talk to Joshua, a 44 year old stay at home dad to 3 boys. It's been a learning curve... Hear his story... And if you missed last week's episode with a stay at home mom, check it out
22:03
November 26, 2018
Episode 2: Midwest #momlife
Tune in as I interview Alyssa, a stay at home mother of 2 boys (a 3 year old and a 1 year old) and she's expecting #3 in a couple of months. She talks about the good, the bad and the inevitable flying poop.
20:34
November 19, 2018
Episode 1: Understanding Gen Z
On this week's episode of Consumering we hear from Gwen, a 14 year old, on issues she cares about + of course her social media habits and more.
28:04
November 12, 2018