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Consumering

Consumering

By Rachel Martin

Join Rachel as she breaks down the focus group walls and brings the consumer interviews to you. Tune in to hear from all different consumer profiles and category trends. With over 10 years of experience, no consumer or topic is off limits.
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Episode 15: Two teens and their mom talk all things social media

ConsumeringApr 08, 2019

00:00
33:06
Season 2, Ep 4: #Covid19--How consumers are coping

Season 2, Ep 4: #Covid19--How consumers are coping

This current pandemic is unlike anything anyone has ever experienced. While watching the news makes it feel very doom and gloom, many people are taking a different perspective. People may be skipping their daily shower or even brushing their teeth, but they're also looking at this period for self improvement. Tune in to hear how a 22 year old and 49 year old male are taking advantage of this time.

Mar 31, 202001:04:47
Season 2 Ep 3: Getting older isn't so bad. Real people speak out

Season 2 Ep 3: Getting older isn't so bad. Real people speak out

In Season 2, I continue to explore how America looks at 'getting older'. While I believe society is moving away from ageism, thanks to AARP's #disruptaging--we still have a long way to go. Tune in as I speak with women in their 40s, 50s and 60s. If you like what you hear, please rate, review and SHARE. 

Feb 26, 202001:01:43
S2Ep2: Is social media killing our creativity? An expert weighs in
Dec 09, 201930:18
Season 2, Ep 1: The impact of social media

Season 2, Ep 1: The impact of social media

Welcome to Season 2 of Consumering. This week we talk to Chelsea, a 33 year old living in Chicago. She takes us through her social media habits, how she interacts with brands and the impact it has had on her social life. Can she give it up? Probably not. Like what you hear: Rate, review, share 

Nov 21, 201932:31
Ep 21: Digital Detoxing is the latest 'wellness' trend
Jun 11, 201938:20
Ep 20: Are we grown-ups at 30? One consumer weighs in

Ep 20: Are we grown-ups at 30? One consumer weighs in

On today's episode I interview, Lexy, an almost-30-year-old on how she feels about getting older and all the fun things that come along with aging. We talk the emotional stuff, the physical and the products that she's loving. As always, rate, review, subscribe!
May 20, 201941:33
Ep 18: Is sustainability trendy yet?
May 14, 201931:30
Episode 17: Meet the Non-Millennial, Millennial

Episode 17: Meet the Non-Millennial, Millennial

In today's episode we speak to Kacey, a 34 year old who talks about her values and how they're not so millennial. Let's stop generalizing, please. As always, please rate, review and subscribe. 

May 06, 201945:06
Episode 16: The motivations behind live streaming

Episode 16: The motivations behind live streaming

In today's episode I talk to a 23-year old who spends hours at one time just watching people play video games. But why not play himself? Let's find out why Twitch and other live streaming websites are so popular.

Apr 29, 201936:01
Episode 15: Two teens and their mom talk all things social media

Episode 15: Two teens and their mom talk all things social media

This week I talk to a mom and her teens about their social media habits. What they're using, why and how their personalities differ. Do they have rules when it comes to posting? Lesson 1: Facebook is still relevant to teens, but maybe not in the same way as previous generations. Lesson 2: Tune in to find out. As always, RATE, REVIEW, ETC

Apr 08, 201933:06
Episode 14: CBD. Is it all just hype?

Episode 14: CBD. Is it all just hype?

On this episode of Consumering I talk to one consumer about her journey with CBD. Jess lives with a chronic condition: endometriosis, and every time her period would come around she would have to stop everything, pop pills, and get through the pain. Now she can manage the pain with the help of CBD. 

Mar 18, 201928:42
Episode 13: Subscription boxes--What works, what doesn't
Mar 11, 201933:11
Episode 12: How to be more sustainably-minded

Episode 12: How to be more sustainably-minded

On this week's episode I talk all things sustainability with consumer and expert, Allison. If you have any questions about how to get started or why it's even important, she is happy to chat. Email her: allison@vicenzi.co

Mar 04, 201951:16
Episode 11: Defining brand loyalty in a saturated market

Episode 11: Defining brand loyalty in a saturated market

In this Episode of 'Consumering' I interview a 25 year old male on how he defines brand loyalty and what drives his loyalty to a brand. 

Feb 26, 201939:23
Episode 10: Making the switch to safer skincare

Episode 10: Making the switch to safer skincare

In this episode I interview a guy about how he switched to a higher end and safer skincare routine. We uncover the motivation behind the behavior change and much more.

Feb 18, 201943:40
Episode 9: 'Having kids just never felt right.' One woman's story.

Episode 9: 'Having kids just never felt right.' One woman's story.

In this episode of Consumering, I speak with Lesley a 41-year-old woman in Chicago about her decision to not have kids. Hear about the factors that brought her to this decision and how she lives a fulfilling life.

Feb 11, 201937:59
Episode 8: Meet Ryan, a transgender male influencer
Feb 04, 201929:50
Episode 7: Meet extreme Gamer, Earl

Episode 7: Meet extreme Gamer, Earl

On today's episode of Consumering, I talk with Earl--a 38-year old extreme gamer. Find out what it adds to his life and much more!

Jan 28, 201944:46
Episode 6: What retirement looks like now
Jan 21, 201931:03
Episode 4: An Influencer's World

Episode 4: An Influencer's World

What's so great about being an influencer? Who is it for...and not for? And...is it going to be less of a thing in a few years? Let's hear what @sandihartke, an influencer in the music industry, has to say.
Dec 10, 201831:52
Episode 5: Low income mom

Episode 5: Low income mom

On this episode of Consumering we speak with Clarissa, a 27 year old mother of 2 who wants to make sure her kids enjoy their childhood, but also understand that life can be challenging and you have to be prepared for what life throws at you.
Dec 03, 201823:22
Episode 3: Stay at home dad
Nov 26, 201822:03
Episode 2: Midwest #momlife

Episode 2: Midwest #momlife

Tune in as I interview Alyssa, a stay at home mother of 2 boys (a 3 year old and a 1 year old) and she's expecting #3 in a couple of months. She talks about the good, the bad and the inevitable flying poop.
Nov 19, 201820:34
Episode 1: Understanding Gen Z

Episode 1: Understanding Gen Z

On this week's episode of Consumering we hear from Gwen, a 14 year old, on issues she cares about + of course her social media habits and more.
Nov 12, 201828:04