Content and Caffeine

Content and Caffeine

By Kaya Ismail
How does content fit into your SaaS marketing strategy?

Kaya Ismail sits down with thought leaders to discuss the pivotal role of content. This podcast is presented by Wordify, a content marketing agency for SaaS companies.
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Episode Title: 14 | How InEvent Lands Billion Dollar Clients Through Content Marketing
This week, Kaya welcomes InEvent CEO, Pedro Góes on to the show to talk about how InEvent lands billion dollar clients through content marketing.
28:35
July 17, 2019
13 | Using a Headless CMS to Repackage Content
This week, Kaya welcomes Graph CMS Developer Advocate Jesse Martin on to the show to talk about headless cms and seeing content as a product and data that can be repackaged.
44:11
July 11, 2019
12 | The LeadFox Content Strategy for Gaining Trust & Leads
This week, Kaya welcomes Leadfox Marketing Strategist Pascal Cadorette on to the show to talk about email marketing and how to build trust through content.
33:43
July 4, 2019
11 | How Nextiva Outranks Competitors on Google
 This week, Kaya welcomes Gaetano DiNardi, Director of Demand Generation at Nextiva on to the show to talk about SEO tactics and content strategy.
46:53
June 26, 2019
10 | How Cosmic.js Does Content Marketing
This week, Kaya welcomes Cosmic.js Co-founder Carson Gibbons on to the show to talk about the software company's content marketing success. 
48:58
June 18, 2019
Ep 9 | Content, SEO & Commerce: Fuelling eCommerce Growth with Content
Kaya welcomes Novos Co-founder and Director Antonio Wedral on to the show to talk search engine optimization (SEO). Novos has served clients such as Made.com and Dyson. 
24:10
May 23, 2019
Ep 8: How Core dna Grew Its Traffic 227% In One Year
A content marketing strategy that's SEO-focused takes time to work, but when it works, it really works. Core dna (Coredna.com) is a digital experience platform (DXP) with an impressive blog that's growing every week both in terms of content and traffic. In fact, their traffic grew by 227% in a single calendar year. Dennis, the Head of Digital Marketing at Core dna, tells us how it happened.
24:18
March 18, 2019
Ep 7: How Time Doctor Transformed Its Content Strategy
Liam Martin, CMO of Time Doctor, talks to Kaya about how he led the transformation of the company's content strategy. Their SEO and video marketing efforts went from 0-60, real fast. And to make matters more interesting, the Time Doctor team is totally remote. Enjoy!
28:23
February 7, 2019
Ep 6: Why Build a Community Around Your Software?
Should you build a community around your software or SaaS? How is it even done? This week’s guest is Abdul Shakur, Founder of Etica Agency.
21:32
January 25, 2019
Episode 5: Using Content to Fuel Sales & Build Trust
Kaya chats with Lifedigital.co Co-Founder Mohammad Arshad to discuss how a sales team can engage with leads towards the end of the content marketing funnel. 
18:14
January 17, 2019
Episode 4: How to Create a Content Culture Within Your SaaS Company
If your team is predominantly technical, content marketing projects typically fall by the wayside. Kaya talks to Dennis Shiao about how marketers can plant seeds to build a culture of content creation, and how they can extract information from technical teams to fuel relevant content.
28:41
January 4, 2019
Episode 3: Inbound Marketing vs Outbound Marketing
How should a SaaS or software company use inbound marketing and outbound marketing? Should there be a difference in the strategy if your B2C versus B2B? Benjamin Utterback and Kaya Ismail discuss all of that, and more.
21:28
December 17, 2018
Episode 2: What's Your Audio Content Strategy?
In episode two of Content and Caffeine, Kaya chats with Robert Slaughter, Senior Marketing and Sales Executive at Ripple Effect Advisers, and Founder of Attivare. Together, Rob and Kaya discuss the growing role of audio and voice in the world of content marketing, as well as how brands can prepare themselves for a voice-centric customer experience. From Alexa Skills to voice search optimization, there’s plenty going on in this episode.
28:13
December 12, 2018
#1: Deepak Shukla on Video Content
Welcome to the very first episode of Content and Caffeine! In our premier show, Deepak Shukla, the Founder of Pearl Lemon, talks to us about the power of video content.
15:46
October 3, 2018
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