Learning Machine
By Content and Coffee
This is Learning Machine. A podcast about digital marketing, content, strategy, startups, and business. If you like Mixergy, Entrepreneur on Fire, Tropical MBA, Rocketship.fm, SaaStr, Tim Ferriss show, or Startups for the Rest of Us, you will love Content and Coffee.
Learning MachineJul 19, 2018
00:00
18:52
Ep 22. How to Unlock Customer Insights Through Analytics with Ruben Ugarte
Ruben Ugarte, the founder of Practico Analytics, came on the podcast to talk to us about how companies should be using data. We go over how to increase revenue per user, reduce churn, and gain key insights into customer behavior to build a better SaaS business.
You can find Ruben on Twitter at @ugarteruben on his website at practicoanalytics.com. He also publishes awesome in-depth insightful content on the Practico Analytics blog: practicoanalytics.com/blog/
You can find Ruben on Twitter at @ugarteruben on his website at practicoanalytics.com. He also publishes awesome in-depth insightful content on the Practico Analytics blog: practicoanalytics.com/blog/
Dec 13, 201801:00:59
Building A Multi-Million Dollar Business By Helping Agencies Grow with Alex Berman of Experiment 27
Building A Multi-Million Dollar Business By Helping Agencies Grow with Alex Berman of Experiment 27
In this episode of Content and Coffee Kimia sits down with Alex Berman of Experiment 27. Experiment 27 helps digital agencies grow by handling all their demand generation and inbound marketing helping them book more meetings and close more deals.
We talk about a wide range of topics from how Alex got started to mistakes he has made along the way, and how he has built his team to run Experiment 27.
If you would like to learn more about Alex and what he is doing you can find him here: experiment27.com/ or check out his youtube videos here: www.youtube.com/user/alxberman
If you would like to learn more about the host of this episode you can find Kimia here: www.ghostit.co/ or send me an email at kimia@ghostit.co
In this episode of Content and Coffee Kimia sits down with Alex Berman of Experiment 27. Experiment 27 helps digital agencies grow by handling all their demand generation and inbound marketing helping them book more meetings and close more deals.
We talk about a wide range of topics from how Alex got started to mistakes he has made along the way, and how he has built his team to run Experiment 27.
If you would like to learn more about Alex and what he is doing you can find him here: experiment27.com/ or check out his youtube videos here: www.youtube.com/user/alxberman
If you would like to learn more about the host of this episode you can find Kimia here: www.ghostit.co/ or send me an email at kimia@ghostit.co
Aug 07, 201851:27
Ep. 20 SEO 101 - What You Need To Know To Get Started
In this episode of Content and Coffee, Kimia and Sean talk all about SEO. This is SEO 101. How you get started, what you need to know about ranking in Google, and where is the low hanging fruit to maximize your organic traffic.
If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
Jul 30, 201821:52
Ep. 19 Should You Offer Free Trials?
In this episode of Content and Coffee, Kimia and Sean talk about free trials. Should you offer one? Should you charge right out of the gate? We go in-depth into service and product businesses talking about the merits of trials and what the alternatives are.
If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
Jul 19, 201818:52
Ep. 18 How Ghostit Is Growing By Doubling Down On Outbound Sales, Customer Success, and Marketing
In this episode of Content and Coffee, Sean interviews Kimia from Ghostit on how he is doubling down on outbound sales, customer success, and marketing.
You will learn how Ghostit is building out their outbound funnel, creating more trials, and get an inside look into the marketing efforts.
If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ or khamidi.com/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
You will learn how Ghostit is building out their outbound funnel, creating more trials, and get an inside look into the marketing efforts.
If you want to learn more about the hosts, you can go www.north.digital/ for Sean or www.ghostit.co/ or khamidi.com/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
Jul 05, 201823:02
Ep. 17 How North Digital Is Growing Faster By Saying No
In this episode of Content and Coffee Kimia interviews Sean from North Digital on how he is growing his agency by saying no to low value customers to focus on higher leverage tasks.
In this episode, you will learn how he prioritizes which customers to go after, what their value is, and how to decide where to focus your time to grow the quickest.
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
In this episode, you will learn how he prioritizes which customers to go after, what their value is, and how to decide where to focus your time to grow the quickest.
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
Jun 26, 201822:07
Talking Growth Automation and Tech With Will Fraser from SaaSquatch
Will Fraser is the CEO at SaaSquatch, a speaker, and Chair at GrowthAutomation.org.
We have an excellent chat about his past, how he got into tech, what he is working on right now, and how they are changing the future of marketing through growth automation.
You can find him on Twitter @getFraser. Check out growthautomation.org/ and saasquatch.com/ to learn more about what SaaSquatch is up to.
We have an excellent chat about his past, how he got into tech, what he is working on right now, and how they are changing the future of marketing through growth automation.
You can find him on Twitter @getFraser. Check out growthautomation.org/ and saasquatch.com/ to learn more about what SaaSquatch is up to.
Apr 09, 201853:28
Ep. 16 Hiring - The Pros And Cons Of Hiring Full-time, Part-time, Or Contracting An Agency
In this episode of Content and Coffee, Sean and Kimia go over the pros and cons of hiring someone full-time, part-time, or bringing on an agency to do the work.
As always please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
As always please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Or if you want to email us at kimia@ghostit.co and Sean@north.digital
Apr 03, 201815:54
Ep. 15 How To Drive Referrals And Grow Your Business
In this episode of Content and Coffee Kimia and Sean dive into mastering the art of driving referrals.
Going through your marketing funnel:
- Attraction
- Consideration
- Decision
- Conversion
- Retention
- Referral
It's crucial that you are continually driving referrals because word of mouth growth is the cheapest and most effective way to grow.
It is not as simple as doing great work, and Sean and Kimia dive into how you can incentivize your customers to drive more referrals to grow your business.
Going through your marketing funnel:
- Attraction
- Consideration
- Decision
- Conversion
- Retention
- Referral
It's crucial that you are continually driving referrals because word of mouth growth is the cheapest and most effective way to grow.
It is not as simple as doing great work, and Sean and Kimia dive into how you can incentivize your customers to drive more referrals to grow your business.
Mar 26, 201817:55
Ep. 14 B2B Digital Marketing - How To Drive More Leads
In this podcast, we talk about B2B digital marketing and what businesses can do to improve it.
When trying to drive more leads through B2B marketing you have to be aware of the funnel and how to structure that funnel so you can capture the maximum amount of customers. Sean and I highlight a checklist of what you can do to improve your efforts immedietly.
As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
When trying to drive more leads through B2B marketing you have to be aware of the funnel and how to structure that funnel so you can capture the maximum amount of customers. Sean and I highlight a checklist of what you can do to improve your efforts immedietly.
As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Mar 02, 201818:03
Ep. 13 Software Tools Ghostit and North Digital Are Using To Run The Buisness
In this episode of Content and Coffee, Kimia and Sean talk about the different tools we are using to run our businesses.
We highlight what the tools are, and how they help us run our businesses.
As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
We highlight what the tools are, and how they help us run our businesses.
As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Mar 01, 201816:49
Ep. 12 When To Say No To A Potential Client Or Customer
In episode 12 of Content and Coffee, we talk about when to say no to potential customers or existing clients.
We highlight 4 major points that will help you decide whether or not to say yes or no. With most things in business, there are always trade-offs and this episode of the podcast will help you think these through.
As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
We highlight 4 major points that will help you decide whether or not to say yes or no. With most things in business, there are always trade-offs and this episode of the podcast will help you think these through.
As always we love feedback so give us a rating or review as it encourages us to make more content! As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Feb 22, 201815:39
Ep. 11 Actionable Advice On How to Become A Better Salesperson
In this episode of Content and Coffee, Sean and Kimia give actionable advice on how to become a better salesperson.
Selling is one of the most important skills you can have as both a founder, CEO, or employee and this episode goes over what you can do to improve upon your base of skills.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Selling is one of the most important skills you can have as both a founder, CEO, or employee and this episode goes over what you can do to improve upon your base of skills.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Feb 10, 201820:05
Ep. 10 How To Market By Email and How To Grow Your Email List
In this episode of Content and Coffee, we answer a listener question asking how to market by email and how they can grow their email list.
Sean and Kimia go over tactical advice to grow your email list and outline the different goals of email marketing. Should you design your email newsletters for sales, brand awareness or click throughs? All those questions are answered in this episode of Content and Coffee.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Sean and Kimia go over tactical advice to grow your email list and outline the different goals of email marketing. Should you design your email newsletters for sales, brand awareness or click throughs? All those questions are answered in this episode of Content and Coffee.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia
Jan 30, 201816:49
Ep. 9 How to Use Data to Inform Your Content Marketing Strategy
In this episode of Content and Coffee Kimia and Sean go over how you should use data to add purpose and structure to your content marketing strategy. Without using data to inform your content marketing strategy you are leaving a lot of money on the table.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Jan 14, 201816:24
Ep. 8 90% of Success Is Showing Up
Kimia and Sean dig into how in businesses 90% of success is showing up. This does not mean you don't have to do your best, there is a level that you have to meet but if you have the discipline to persist in your endeavors your goals can be achieved.
We dive into how this has applied to both of our businesses resulting in. This law has allowed Ghostit to grow 1700% over 2017 so it is not to be ignored.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
We dive into how this has applied to both of our businesses resulting in. This law has allowed Ghostit to grow 1700% over 2017 so it is not to be ignored.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Jan 02, 201817:36
Ep. 7 The Co-Founder Versus Solo-Founder Debate
In this episode of Content and Coffee Kimia and Sean debate which is better co-founder vs. solo-founder. There is a lot of upsides and downsides to both. Kimia has been a co-founder most of his entrepreneural career while Sean is currently a solo-founder which allows very different perspectives to be brought forward.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Dec 27, 201720:54
Ep. 6 Updates from Ghostit and North Digital + How Many Times Should You Follow Up With A Lead
In this episode of Content and Coffee Kimia Hamidi and Sean Wiggins share updates about their companies. What is in the works for Ghostit as well as North Digital.
We also dive into how many times you should follow up with a lead, giving tactical advice as well as sharing funny and relevant stories from when we closed deals. For a digital agency you may hear the longest sales cycle ever from Sean.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
We also dive into how many times you should follow up with a lead, giving tactical advice as well as sharing funny and relevant stories from when we closed deals. For a digital agency you may hear the longest sales cycle ever from Sean.
Please give us a rating or review as it encourages us to make more content. As always we appreciate questions and shares to get found!
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Dec 18, 201721:22
Ep. 5 Top Mistakes Businesses Make - Content and Coffee
In this episode of Content and Coffee Kimia Hamidi and Sean Wiggins analyze the top mistakes we see businesses make. Because we see so many businesses on a day to day basis we break down the mistakes we see into two sections; 1. High level and 2. Actionable. Our high-level mistakes that we see businesses make are things that businesses owners should look to change over the long run of their businesses and the short term mistakes are things that can be changed right away.
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Dec 11, 201716:49
Ep. 4 Should You Be A Generalist Or Niche Down In Your Business - Content and Coffee
In this episode of Content and Coffee, Kimia and Sean break talk about the benefits of niching down or being a generalist in your business. There are pro's and con's to both which we explore. Which one can you ask more money from your clients?
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Dec 06, 201723:07
Ep. 3 What is Retargeting And How It Works on Facebook, GDN, and Search - Content and Coffee
In this episode of Content and Coffee, Kimia and Sean break down what is retargeting, Why you’re going to need it, what are the main platforms, should you even do it, it is expensive, and what your biggest takeaways are going to be. Advertising in retargeting can be complicated but we make sure that we break it down so it is easy to understand and give the listener all the information to see if it is a right fit for their business.
Retargeting is directing an advertisement or an advert online to someone based on the fact that they have already viewed the content of yours.
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Retargeting is directing an advertisement or an advert online to someone based on the fact that they have already viewed the content of yours.
If you want to learn more about the hosts you can go www.north.digital/ for Sean or www.ghostit.co/ for Kimia.
Nov 29, 201715:44
Ep. 2 How Ghostit and North Digital Made It's First Dollar - Content & Coffee
In this episode of Content and Coffee Kimia and Sean talk about how our businesses made our first dollar. We talk about what our companies do and provide lessons on how our listeners can get their first sale.
You can learn more about what Sean and Kimia are building at www.north.digital and www.ghostit.co
You can learn more about what Sean and Kimia are building at www.north.digital and www.ghostit.co
Nov 18, 201718:40
Ep. 1 What Is A Content Marketing Strategy And Do You Need One? - Content and Coffee
In our first episode of Content and Coffee, we delve into why you need a content marketing strategy, what is content marketing, how to get started and much more. Sean and Kimia also cover the question does your content need to be perfect?
You can learn more about what Sean and Kimia are building at and www.north.digital and www.ghostit.co
You can learn more about what Sean and Kimia are building at and www.north.digital and www.ghostit.co
Nov 07, 201721:27