The Optimizely Podcast

The Optimizely Podcast sits down with Tom Downing, tech director of Freestyle, to discuss ways to protect your business by investing in innovation. Click below for more.

The Optimizely Podcast sits down with Mando Agency Ltd.’s CEO, Ian Finch, Strategy Director, Jon Seal, and Product Director, Andy Pimlett, to discuss why migrating to Optimizely’s DXP has yielded benefits of scalability through product, support and strategy. Click below for more.

Stephanie Nivinskus, CEO of SizzleForce Marketing, sits down with the Optimizely Podcast to explain how you can ensure your website’s content will convert time and time again. Click below for more.

The Optimizely Podcast sits down with Dom Graveson, Director of Strategy and Experience at Netcel, and Deane Barker, Global Director of Content Management at Optimizely, who will be discussing how digital is evolving and what businesses can do to keep up and maintain efficient operations. Click below for more.

The Optimizely Podcast sits down with Griffin Cox, Senior Technical Product Manager here at Optimizely to talk about feature flags, what they are, how they can help improve your development velocity while reducing risk, and if they’re the right move for your business. Click below for more.

Lindsay Stuebe, Director of Global Events at Optimizely, joins The Optimizely Podcast to talk about this year’s Opticon event, taking place in San Diego, CA from October 3-5, and what attendees will experience at Optimizely’s annual flagship conference this year. Click below for more.

The Optimizely Podcast welcomes Rafe Blandford, Chief Product Officer of Digitas, one of Optimizely’s partners, who will be discussing how the company is using tech for good. Click below for more. 

The Optimizely Podcast welcomes Kara Andersen, Senior Product Marketing Manager at Optimizely, who will be talking about how Optimizely is revolutionizing the way teams produce content with a complete, end-to-end solution for enhanced content planning and authoring. Click below for more.

Content Intel welcomes Erik Newton, VP of Marketing at Milestone Inc., who will be talking about the best way to optimize and leverage your existing content as well as how to disambiguate your keywords in schema markup language to yield better SEO. Click below for more.

Content Intel welcomes Richard Jones, Chief Strategy Officer at twentysix and Deane Barker, Global Director of Content Management at Optimizely, to discuss how to generate an effective web content strategy that is sure to resonate with your audience. Click below for more.

Content Intel welcomes Chris Willis, Acrolinx’s Chief Marketing Officer, to discuss the importance of content governance and how it provides value to a range of audiences in tech, operations, leadership and brand alignment. Click below for more.

Content Intel welcomes Senior Director of Product Marketing, Anthony Aiosa, who recently came over from our Welcome acquisition and will be talking about how digital asset management (DAM) will be integrated into the overall digital experience platform (DXP). Click below for more.

Content Intel sits down with Mark Raffan, the Founder & CEO of Content Callout, who will be discussing how B2B brands are jumping on the influencer train in an effort to reach new audiences, educate and increase credibility. How can it be done? And how can it be done, right?

Josh Schoonmaker, Senior Director of Strategy for Commerce and Mary Rebecca Harakas, Product Marketing Manager for Commerce at Optimizely, join Content Intel to talk about how brands can personalize their commerce strategies and rapidly adapt to evolving customer demands.

Content Intel welcomes James Scherer, VP of Growth at Codeless, where he focuses on internal brand growth as well as managing client strategy for brands such as monday.com. In this episode, we will be discussing the pros and cons of investing in a content marketing strategy and what that will look like for business websites this year.

Content Intel welcomes Hazjier Pourkhalkhali, VP of Strategy Consulting at Optimizely, who will be discussing how he leverages experimentation benchmarks to improve personalization and recommendations that will help customers improve their businesses and increase their revenue.

It’s a full house on Content Intel as we sit down with Matt Simpson, Managing Director of Candyspace, Simon Culley, Omnichannel Retail Manager at Mazda, and our own Joey Moore, Optimizely’s Senior Director of Product, to discuss how Mazda is meeting its customers’ purchasing demands in the digital space with its new ecosystem of dealer websites.

Content Intel welcomes Shondell Varcianna, CEO & Founder of Varci Media, to discuss how her business saves financial institutions time by writing content and building robust strategies that are sure to grab your audience’s attention and increase engagement. Listen in for more.

Content Intel sits down with Cate Waters, Optimizely’s Enterprise Account Executive & Content Management Strategist, to talk about her recent presentation that she gave at a Digital Summit on how to steadily improve your digital results incrementally.

Optimizely’s Manager of Marketing Operations, Michelle King, sits down with Content Intel to talk about the effect going digital has had on marketing ops and how companies have adapted over the last almost two years since the pandemic started.

Content Intel welcomes Tommy Walker, Founder of The Content Studio, to discuss how to streamline content operations and workflows with automation.

Alex Castro, CEO of M Corp, joins Content Intel to discuss how closing the gap between strategy and execution will yield more potential for digital transformation and growth opportunities.

Optimizely’s Senior Content Marketing Manager, Deane Barker and Blend Interactive’s Director of Strategy, Corey Vilhauer, join Content Intel to talk about their book on CMS development, The Web Project Guide.

We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, Banking on Digital Growth, to talk about the importance of optimizing your website’s content to build trust among your customers in the FinServ and FinTech industries.

If you’d like to learn more about Eva, follow her on Twitter, LinkedIn and visit Evinco Strategies.

If you’d also like to learn more about Dana, follow her on Instagram, Facebook, LinkedIn and visit CHIP.

Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way -- by turning cremated ashes into diamonds.

But while the story is certainly sensational, grief is sensitive subject matter, which means that Co-founder Adelle Archer has to stay focused on education and transparency in order to gain customer trust.

Lalo is the modern baby and toddler company that’s simplifying the process for millennial parents-to-be by offering just two products -- The Daily Stroller and The Chair. And Lalo Co-founder, President, and CMO Michael Wider isn’t trying to to recreate the traditional big box retail experience when it comes to baby gear. Instead, he’s focused on pairing a great product with an unbeatable customer experience. 

The duo crafted JAJA (pronounced ha-ha), a tequila brand inspired by their trip to Jalisco, Mexico that doesn’t take itself too seriously. JAJA Tequila has only been around for a year, but the silver and gold spirits are already sold in 28 states in over 2,000 locations across the US. 

Because of his passion for natural food and beverage, David founded his own marketing agency, Retail Voodoo. He’s known for helping natural and organic brands like KIND, Essentia Water, and Sahale succeed both online and on shelves. 

He focuses on building brand longevity that transcends the trends. But it’s not always easy to make a snack or beverage stand out when there are so many others fighting for consumers’ attention.

As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process. But that is changing. Veronica Armstrong is personally looking to infiltrate the wedding industry with an ecommerce mindset.  She is the head of marketing at Mayflower Venues, an online marketplace that helps you discover and book unique wedding venues. And Veronica is no stranger to building a brand from the ground up. As employee #4 at Lovepop cards, she saw that brand go from unknown to Sharktank to dominating the specialty card market.

This is exactly the method that helped Josh Zloof find the right customers for Sudden Coffee. He faced what seemed like an insurmountable challenge -- how do you change the bad reputation of instant coffee? To most people, it’s seen as cheap, fast, and pretty tasteless. In comparison, Sudden Coffee offers coffee snobs everywhere a fast and delicious cup that you can buy today on Amazon or at Whole Foods. 

But it wasn’t an easy path to get there! After working at Groupon, Josh was determined to start a company in the food space, but couldn’t settle on the right idea. It took him tons of experimentation, a lot of customer research, and a complete re-brand before Sudden found its identity and core market.

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 68% of all ecommerce sales in 2018. And a large portion of Amazon’s massive sales go through third-party sellers that are Fulfilled by Amazon, or FBA sellers. This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io, a fast-growing acquirer of Amazon FBA businesses. Formerly head of acquisition at LovePop, he's now focused entirely on the wild world of Amazon. 

Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats. Jessica van Rooyen is the Regional Marketing Lead for Uber Eats Canada, the massively successful offshoot of Uber that delivers food to your door. She’s tasked with growing the service not only into new markets, but also with new restaurant partners. 

That’s what drove Brian Lim, the CEO and Founder of The Emazing Group, to start three massively successful ecommerce brands -- Emazing Lights, iHeartRaves and INTO THE AM. The brands collectively gross over $20M per year and Brian was on season 6 of ABC’s Shark Tank, where he received offers from all five sharks.

But Brian didn’t just have a good idea for a business out of nowhere -- he was a huge fan of the rave scene and he was able to transition for a hobby to a powerhouse business in just a few years.