Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.
Claudio Guglieri is a designer and the Group Creative Director at Huge, a full-service digital agency headquartered in Brooklyn, NY. He's also a keynote speaker at the Ingeniux User Conference. Guglieri believes we can leverage the most important human abilities we use when interacting with digital content to improved to improve the application and website experience. In this podcast, Guglieri shares his insights on interactive design, how it's changed and how we need to think about it going forward. (Note: you can also watch his Tedtalk, Making Technology More Natural.
Chris Willis is the CMO of Acrolinx, an API powered content governance platform. Willis shares his insights on the challenges organizations face today creating impactful, quality content for customer experience. We talked about what he means by "strategy-aligned content" and the importance of active content governance. If you're struggling to create a brand voice that is cohesive, on message and delivers a great experience, then you'll want to hear what Willis has to say.
Cathy McKnight is the VP Strategy at the Content Advisory and Partner at Digital Clarity Group, which means Cathy knows a lot about web content management, content marketing and content strategy. We pick Cathy's brain about everything from building the right ecosystem for content, what technology is required to build the right foundation to support content successfully, to the critical role content operations plays in building great content-driven experiences.
Account-based marketing is on the to-do list of every B2B organization. We talk with Matt Heinz, President of Heinz Marketing about this opportunities and challenges of ABM and how it relates to intelligent content management.
Deane Barker is the Chief Strategy Officer at Blend Interactive and the author of Web Content Management: Systems, Features and Best Practices. Deane talks with us about headless CMS, the concept of a distributed architecture for content management and the role content plays in digital experience.