Content Performance Culture
By Christoph Trappe
40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: authenticstorytelling.net/content-performance-culture-book/
23 - Mobile and other final content thoughts
Mobile content creation has gotten easier and here are some tips on how to create content quicker from your mobile devices. On the flipside mobile usability needs to work for our consumers. We are addressing both of these in this episode.
March 16, 2020
22 - How to be audience first
In this chapter from my book I talk about how to be audience first in all of your campaigns to drive long-term results. The book can be found here: https://authenticstorytelling.net/content-performance-culture-book/
March 9, 2020
21 - The importance of going into the weeds for leaders
In this chapter from the Content Performance Culture book I talk about the importance of diving into tasks and rolling up your sleeves. Even for leaders. At least from time to time. Here are my tips and stories on why that’s important.
March 2, 2020
20 - How to not get in a rut (Content Performance Culture)
Getting into a rut in a content performance culture or just any marketing culture is so easy to do. Let’s talk about how to notice that you have gotten into a rut and how to get out of it to drive performance.
February 24, 2020
19 - How to keep up with all this content
For executives, team leaders and team members it can be hard to keep up on all the content that’s being produced. In this episode I’m talking about my favorite tools on how to accomplish the task. Find the book here: https://authenticstorytelling.net/content-performance-culture-book/
February 21, 2020
18 - Content Performance Culture: How to handle corrections
This chapter of my new content marketing book talks about how to handle corrections to mistakes in web content. Don’t forget you can also get the book here: https://authenticstorytelling.net/content-performance-culture-book/
February 18, 2020
17 - Content Performance Culture: SEO
This episode talks about how to build on accidental SEO success, how long it actually takes to rank for a term, how social media and podcasts play into search and voice search. Find the book for more here: https://authenticstorytelling.net/content-performance-culture-book/
February 14, 2020
16 - Content Performance Culture: Using automation
In this chapter from the Content Performance Culture book I talk about how to learn automation, what are the most common ways marketers can use automation and how to learn the tools that matter.. The book: https://authenticstorytelling.net/content-performance-culture-book/
February 10, 2020
15 - Content Performance Culture: Avoiding duplicate content
In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/
February 7, 2020
14 - Content Performance Culture: The tools I use to cover just about all stories
What tools to use is often an interesting debate among content creators. In this episode I share how I spend the least amount of money to get the most out of my equipment. From my book: https://authenticstorytelling.net/content-performance-culture-book/
February 3, 2020
13 - Content Performance Culture: Things that drive performance but don’t require content creation
A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites.
January 31, 2020
12 - Content Performance Culture Book: How to stop trying to catch up and be more efficient
It’s pretty much impossible to catch up. In this episode I’ll talk about how you can prioritize to truly create that constant performance culture. From my book: https://authenticstorytelling.net/content-performance-culture-book/
January 27, 2020
11 - Content Performance Culture: How to maximize a successful but accidental SEO strategy
In this chapter of the book I’m talking more about the next play mentality and give some examples that you can use to move forward with more success. https://authenticstorytelling.net/content-performance-culture-book/
January 24, 2020
10 - Content Performance Culture: Do NOT edit for preference
Highly performing content teams edit for performance and not preference. Let’s dive into why that is important to create a culture of performance.
January 20, 2020
9 - Futuristic: Editing Video with just your voice
I heard about experiments of video editing through only voice commands at the Adobe Summit in 2018. I think it’s an interesting topic and strategy that can help us create content even more efficiently as the technology matures.
January 17, 2020
8 - Content Performance Culture: Creating content in the CMS can help with efficiency
In this chapter I discuss how content can be created directly in a Content Management Systems and how that helps in a content performance culture.
January 13, 2020
7 - Content Performance Culture Book: Some of the answers to political content questions
Should we put our webinar on YouTube and social media, link shorteners and how to pick software. Get the whole book here: https://authenticstorytelling.net/?p=18790
January 10, 2020
6 - Content Performance Culture: Immersive Video and more Video Tips
Video can be shot from our phones, including VR. A look at how you can easily make immersive video part of your content performance mix. I also discuss live video.
January 6, 2020
5 - Content Performance Culture book: Podcasts
A look at why and how podcasts can help you drive content performance. From my book: https://authenticstorytelling.net/content-performance-culture-book/
January 3, 2020
4 - How to become a publicly recognized expert
Of course it’s not as simple as following steps, but these steps give you a chance to be seen as a public expert. Content from Content Performance Culture https://authenticstorytelling.net/content-performance-culture-book/
December 30, 2019
3 - Content Performance Culture - The importance of ongoing evaluation
A look at how you can continuously review the strategy and keep the latest in content strategy in mind to always try to drive results.
December 27, 2019
2 - Who should be the analyst on your team?
This episode which is also a chapter from my book discusses this important question. Other topics covered include how to be the expert and how to add by subtracting in workflows.
December 23, 2019
1 - Content performance philosophy
In this episode I talk about the section of my book that discusses content performance philosophy. We will dive even deeper in the next few episodes as well. Order the book here: https://authenticstorytelling.net/content-performance-culture-book/
December 20, 2019
How I wrote my third content book and how you can consume it
A behind-the-scenes look at how I used the blog-to-book strategy for my Content Performance Culture book.
December 16, 2019
How did Content Performance Culture author Christoph Trappe get into content marketing?
A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.
November 29, 2019