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The Content Marketing Playbook

The Content Marketing Playbook

By Josh Culler

Content marketing is something that can be challenging to understand. Especially for small business owners and solopreneurs, but understanding how content marketing can elevate your business is a must! On this show, I break this subject down into specific topics making it easy for anyone to understand. Subscribe and enjoy!
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User Generated Content (Why It Matters)

The Content Marketing PlaybookFeb 18, 2020

00:00
18:18
Using Customer Content to Promote Your Products

Using Customer Content to Promote Your Products

Everyone knows that getting testimonials is marketing 101, but do you know the meaning behind why you need testimonials or other forms of customer content? On this episode, I want to talk to you about the reasons why getting customer content is so powerful, what it means, and how to implement it.  

Sep 01, 202022:09
Content Collaboration

Content Collaboration

One of the most effective and efficient ways to be successful with your content marketing and marketing in general is to collaborate.

Aug 25, 202021:53
Written Content Tips & Tricks | The Content Marketing Playbook

Written Content Tips & Tricks | The Content Marketing Playbook

Written content is the most underrated and underutilized form of content out there. The reality is that whether you're a writer or not, writing is one of the most valuable skills you can possess in the business world. In this episode, I walk through tips and tricks to maximize your writing content in order to get more results. . Shoot me an email! josh@cullermedia.com Connect with me on Facebook: https://www.facebook.com/cullerjosh/ Follow me on Instagram: https://www.instagram.com/joshkculler/

Aug 18, 202027:12
Instagram Reels | What It Is & How to Use It

Instagram Reels | What It Is & How to Use It

A new platform has arrived! It's a platform inside another platform. It's called Instagram Reels. As a direct competitor to Tik Tok, there are still many questions in the air of how to actually use it correctly. Here is my take on what it is and how to use it.

Shoot me an email! josh@cullermedia.com 

Connect with me on Facebook: https://www.facebook.com/cullerjosh/ 

Follow me on Instagram: https://www.instagram.com/joshkculler/

Aug 11, 202018:29
Keeping Up With Content Marketing

Keeping Up With Content Marketing

Keeping a pulse on the direction, the changes and ever-evolving content marketing field, can be such a challenge, so how do you keep up with it if you're not a content marketing expert? I have a few things that are very simple that you can do in order to keep up with the changes of content marketing as a whole.

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Shoot me an email! josh@cullermedia.com
Connect with me on Facebook: https://www.facebook.com/cullerjosh/
Follow me on Instagram: https://www.instagram.com/joshkculler/

Jul 21, 202024:38
Website Content Marketing Tips & Tricks

Website Content Marketing Tips & Tricks

Content marketing doesn't stop with social media like Facebook, Instagram, or LinkedIn. The most important place to put your content marketing is out on your website. Navigating what content to put on your website can be tricky, but keeping it simple is the key. On this episode, I walk you through the essentials of what content to focus on when it comes to your website. 

Jul 07, 202028:18
Using Content Marketing to Unveil A New Product

Using Content Marketing to Unveil A New Product

One thing that we can learn from the movie industry as a business is the way they use content marketing to build anticipation for a movie opening. From the initial movie poster (graphic) to the critic reviews and movie trailers. All of this is extremely applicable to unveiling a new product or service! 

Jun 30, 202024:11
YouTube Content Marketing Tips & Tricks

YouTube Content Marketing Tips & Tricks

YouTube is a content platform that can be difficult to figure out, but is vital to understand in your content marketing plan. Utilizing YouTube can be a great way to bring leads into your business and establish true authority and credibility. Let's talk about the ways to navigate the YouTube jungle.

Jun 23, 202031:19
Instagram Content Marketing Tips & Tricks

Instagram Content Marketing Tips & Tricks

Understanding how to properly use Instagram as a content marketing platform can be very confusing. So how do you properly use this dominating platform and get the most out of it?


Here are my tips and tricks in order to crush it on Instagram!

Jun 16, 202029:18
Facebook Content Marketing Tips & Tricks

Facebook Content Marketing Tips & Tricks

Facebook is the "OG" of social media platforms for businesses, but there are so many different things to understand when it comes to putting content marketing out on Facebook. From how to distribute content to understanding the algorithms, on this episode, I cover all the tips in order to get the most out of putting content out on your Facebook business pages!

Jun 09, 202026:02
Using Organic Content to Promote Your Podcast or YouTube Channel

Using Organic Content to Promote Your Podcast or YouTube Channel

If you have a podcast or a YouTube channel that you are wanting to grow organically, creating micro-content to push your audience to your pillar content is one of the best things you can do. Here are a few ideas for you to juice out your full podcast episodes in order to promote it!

May 26, 202024:41
Creating Live Content Marketing

Creating Live Content Marketing

Going live on social media platforms is an excellent way to drive real-time traffic to your content. There are endless possibilities when it comes to creating live content and what you can do with it. Here are my tips on creating live content and how to juice out the life of your live content.

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Subscribe to the show at: http://contentmarketingpb.com/

May 19, 202025:03
Creating Fun & Engaging Content

Creating Fun & Engaging Content

Creating content doesn't always have to be all serious and about business all the time. You can make it fun and more importantly, you can make it engaging. In this episode, I let you in on how I'm using fun content like GIF's, emojis, Bitmojis, and other fun content to create engagement!

May 12, 202021:42
Structuring Content Marketing to Convert

Structuring Content Marketing to Convert

Continuing from last week's episode talking about generating leads with content marketing, this episode, let's address converting those leads into customers with content marketing. In this episode, I'll give you 7 core pillars of building your content marketing in order to drive your leads into converting.

Apr 28, 202023:22
How to Generate & Convert Leads with Content Marketing

How to Generate & Convert Leads with Content Marketing

Walking your target audience through a funnel in order to convert is not something a lot of people think about when it comes to content marketing. On the other hand, if your content marketing isn't driving people to convert, then you have no reason why you should be doing it. So how exactly do you build a converting piece of content, and how do you structure a content funnel to get someone from a prospect to a lead to a customer?

Apr 21, 202023:43
Where & How to Distribute Your Content Marketing

Where & How to Distribute Your Content Marketing

Distribution of your content marketing is one of the final steps when it comes to content marketing. So where do you distribute your content to and how do you do it?

Apr 14, 202018:12
My Top Online Content Marketing Tools

My Top Online Content Marketing Tools

When getting into content marketing, there are so many different Softwares, tools, platforms, etc, to use to create and distribute your content. In this episode, I'm going to break it down for you to my top tools that the Culler Media team uses to produce and publish over 1,000 pieces of content every week. Every single one of these tools are usable from anyone so you don't have to be a professional content marketer to use them!

Apr 07, 202025:18
Using Transcriptions & Closed Captions in Your Content Marketing

Using Transcriptions & Closed Captions in Your Content Marketing

One of my favorite topics to talk about when it comes to content marketing is transcribing content in order to juice out the potential of your video and audio content. Here are some actionable items to make that happen.

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Make sure to check out REI.Video!

Mar 31, 202021:51
Why Right Now Is The Time To Start Content Marketing

Why Right Now Is The Time To Start Content Marketing

Of course, this episode is being published during the whole COVID-19 pandemic, but this isn't me trying to capitalize on the situation. It's of trying to inform you that now is the time to crack down on your content marketing. To get it started and I'll walk you through how to get it started.

Mar 24, 202027:54
Creating Content for Your Landing Page

Creating Content for Your Landing Page

Landing pages are something that not every business is using, but could contribute to converting more customers. Lining up the right content is extremely vital to the conversion process of your customers, so let's talk about the content you should be putting out to your customers!

Mar 17, 202021:55
Where to Start with Video Content

Where to Start with Video Content

When it comes to content marketing, typically people think of video first and foremost. Well, there's a reason that's the case. Video DOMINATES the internet. So how exactly do you get started with no budget for creating video content?

Mar 10, 202027:55
How to Create A Consistent Flow of Content Marketing

How to Create A Consistent Flow of Content Marketing

One of the key factors in getting results with your content marketing is keeping it consistent. When you go 5 months and see no results, most people give up on what they're doing (podcast, videos, etc), but those who do succeed in their content marketing are those who keep the drum beating. But forget about mindset and patience, what are some actionable things you can do to make sure you stay consistent with your content marketing? Lets chat about it!

Mar 03, 202024:32
How Copywiritng Affects Content Marketing

How Copywiritng Affects Content Marketing

Copywriting is such an essential part of the content being discovered on any platform and making a good impression to go along with it. Understanding how to actually utilize and compliment you're content marketing visual with good writing could propel results for you!

Feb 25, 202023:23
User Generated Content (Why It Matters)

User Generated Content (Why It Matters)

The most powerful content that a business can put out is content that YOU don't put out. That's called user-generated content. Content put out by your super fans that love your product or service so much that they'll basically be a brand ambassador for you. Let's chat about how to make this happen.

Feb 18, 202018:18
Using Content to Educate Your Audience

Using Content to Educate Your Audience

A very simple question to ask yourself......does my target audience even know who I am and what I am/do? As we get caught up in our day to day business, we sometimes forget that not everyone knows what we know and sometimes it's easy to put marketing out there that goes over the head of your target audience. Using content to educate your audience is the best and easiest way to correct this!

Feb 11, 202009:28
Crafting the Messaging In Your Content Marketing

Crafting the Messaging In Your Content Marketing

Messaging in your content is extremely vital if you truly want to convert your leads. Understanding ways to craft your messaging and dig deep into solving the potential customer's problem will yield more results for you whether you have a product or service.

Feb 04, 202025:25
Using Stock Assets (Photos, Videos, Music, etc) Properly

Using Stock Assets (Photos, Videos, Music, etc) Properly

Stock images, videos and music are a great tool to bump the quality of your content marketing, but there are things you need to know before downloading an entire library of "corporate" images to use on social media. I'm going to give you the best practices when it comes to using stock assets for your content marketing.

Jan 28, 202014:06
Podcasting | Why & How You Should Start One

Podcasting | Why & How You Should Start One

We all know what a podcast is (since you're listening to this one now), but what are the benefits of a podcast and how easy is it to create one?

Jan 21, 202025:53
Leveraging Content Marketing in the Customer Experience

Leveraging Content Marketing in the Customer Experience

Customer experience is a very underrated function in most businesses but can be the most powerful marketing you can do. There is one very key way to leverage content in order to improve the customer experience pretty largely. Listen in and make sure to focus on customer experience as much as possible! 

Jan 14, 202019:22
How Long Should Your Videos Be & Where Do You Publish Them?

How Long Should Your Videos Be & Where Do You Publish Them?

Short videos or long videos? Specific platforms or publish everywhere?! Many people ask me how long their video content should be and if they should put their videos on all platforms. There is a lot that goes into the science behind that, but there is an easy answer!

Jan 07, 202014:39
Leveraging Testimonials in Your Content Marketing

Leveraging Testimonials in Your Content Marketing

Getting testimonials from your customers/clients is marketing 101, but how do you get the most out of those testimonials? I'm going to give you the best way to acquire testimonials and and how you get the most out of them!

Dec 31, 201916:49
Using Quora For Content Marketing

Using Quora For Content Marketing

Quora isn't a platform that many people talk about when it comes to marketing, especially not content marketing. But with 300 million active users (rivaling Twitter's 330 million active users), Quora is a force to reckon with. I always say that content marketing is just answering people's questions about your product/service and industry, Quora is literally a platform for that.

Dec 17, 201918:20
Building Credibility with Content Marketing

Building Credibility with Content Marketing

When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They'll read reviews, see if you have detailed information about your product or service, etc. So building credibility with content is essential. Here's how to do it!

Dec 10, 201912:22
The 5 Level of Awareness & How to Use Content In Those Levels

The 5 Level of Awareness & How to Use Content In Those Levels

When it comes to your audience converting with your product or service, there are 5 levels of awareness (or a funnel if you will) that you have to get them through. On this episode, I'll discuss the levels and how you can utilize content marketing to move your customers along in the levels.

Dec 03, 201915:22
Advertising Vs. Educating with Content

Advertising Vs. Educating with Content

When most people think of "marketing" the first thing that comes to mind is "advertising." The interesting thing is that advertising is only it's own silo in the realm of marketing. On the flip side, educational content can be such a deeper way to connect with your audience and eventually convert them.

Nov 26, 201915:30
Raw Content Vs. Produced Content (The Epic Battle!)

Raw Content Vs. Produced Content (The Epic Battle!)

A huge discussion in the marketing world right now is the topic of raw content vs. produced content. We live in a world today where creating content is easier than ever, but does that mean that the better quality content will get more traction?

Nov 19, 201914:19
Building Your Content Around Relevance

Building Your Content Around Relevance

If you were to choose one word to base ALL of your content on, it would be "RELEVANCE." Every single piece of content that you put out should be relevant to your audience. Listen in as I explain the process of building relevant content for your audience.

Nov 12, 201913:26
Getting The Most Out of Your Content

Getting The Most Out of Your Content

Being efficient with your content plays a big role with you sticking to it or not. If you're able to take a large piece of pillar content and juice out 20-45 pieces of micro-content, you'll never have problems with distributing content consistently. This episode will explain the way I do it for all of my clients!

Nov 05, 201913:46
The Purpose of Content Marketing

The Purpose of Content Marketing

Content marketing is something that not a lot of brands and personal brands focus on in their marketing efforts. I find that most of the time, the reason is that they don't understand content marketing. I'm here to settle that for you!

Oct 29, 201914:01
Content Is A Marathon

Content Is A Marathon

This is directed to all my business owners and entrepreneurs out there with Maverick type personalities! When it comes to content marketing, you have to look at it as a dating relationship with your audience. If you play it right, stay consistent, deliver enough value, eventually, they'll say "YES!" and then pull the trigger on your product/service.

Oct 23, 201912:22
Vertical Video Dominates

Vertical Video Dominates

For the past several years video has completely dominated our newsfeeds on social media. Over time, curating your videos has become extremely important in order to get the traction you need on your videos. At this point in time, vertical video is dominating news feeds for one reason. Real estate.

Oct 15, 201912:34
Google My Business
Oct 08, 201916:36
The Social Media Cocktail (What Elements Create A Perfect Social Media Post)
Oct 01, 201916:08
Creating Ideas for Content Marketing
Sep 24, 201914:26
Where to Start with Content Marketing
Sep 16, 201918:10