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Content Rookie

Content Rookie

By Nicole Michaelis

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
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How to get paid for writing

Content RookieJan 26, 2021

00:00
34:13
Can UX Writers manage other designers?
Mar 12, 202434:34
Is content design still our dream job?
Mar 04, 202428:35
My UX Writing and Content Design focus areas this year

My UX Writing and Content Design focus areas this year

Episode 61: My UX Writing and Content Design focus areas this year

I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why.


Read my article on the topic: https://medium.com/p/f6cc9983e4dc


Learning outcomes: 

  • How to focus your craft and leadership skills
  • What I'm focusing on this year
  • How I view AI
  • What I think about team dynamics
  • How being a content design lead is different from other lead roles


Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Jan 12, 202423:08
How to be creative when the world is on fire

How to be creative when the world is on fire

Episode 60: How to be creative when the world is on fire

Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial.


Learning outcomes: 

  • What is creativity?
  • Tips for being creative in strange times
  • Mindfulness practice for creatives
  • Creative communities and how they can help you
  • Claiming your time off
  • Why you need to be authentic
  • How to survive as creative freelancers


Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com


Connect with guest, Anders Tallvik:

https://anders-creative.com/

https://anders-creative.com/podcasts



Nov 15, 202355:54
Get started with information architecture

Get started with information architecture

Episode 59: Get started with information architecture

Information architecture can elevate lots of content design and UX writing efforts. But how do you get started on it and how do you manage the many stakeholders that need to be involved when working on IA? In this episode I share my experience working with IA and what has worked well for me (and what hasn't)


Learning outcomes: 

  • What is Information Architecture?
  • What is taxonomy?
  • How to lead IA projects and collaborate with others
  • How to document IA
  • Why IA impacts other content design efforts


Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com


Oct 19, 202324:24
Am I crazy or am I just context-switching?

Am I crazy or am I just context-switching?

Episode 58: Am I crazy or am I just context-switching?

Context switching is one of the leading causes of overwhelm and burnout among content designers and UX writers. But why is it like that and what can you do to help yourself (and others)? In today's episode, I share my best tips for tackling the context overwhelm and managing up!


Learning outcomes: 

  • What is context switching?
  • Why are UX Writers and Content Designers context-switching more?
  • How to mitigate it
  • Hang in there!


Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com


Sep 20, 202319:35
Why I no longer believe in Content Design v 2.0

Why I no longer believe in Content Design v 2.0

Episode 57: Why I no longer believe in Content Design v 2.0

A while ago I wrote an article for UX Collective on the above topic. It went viral and started a major debate. In this episode, I talk a little bit more about my points from the article and how we can save Content Design.

Link to article: https://medium.com/p/e71aeb5f060c


Learning outcomes: 

  • Why is Content Design struggling?
  • How can we help Junior UX Writers?
  • What can leaders do to help?
  • What can you do to be a more successful Content Designer?


Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Aug 31, 202323:18
How poetry, search intent, and social media can make you a better Content Designer

How poetry, search intent, and social media can make you a better Content Designer

Episode 56: How poetry, search intent, and social media can make you a better Content Designer

In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole


Learning outcomes: 

  • What is SEO/search intent?
  • How can you use SEO for Content Design?
  • The future of SEO
  • What does Poetry and UX Writing have in common?
  • How Social media can inform your tone and voice


Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com


Connect with the guest, Dan Porder:



Jul 03, 202321:34
Getting promoted as a UX Writer
Jun 15, 202324:39
Freelance writing is hard but worth it

Freelance writing is hard but worth it

Episode 54: Freelance writing is hard but worth it

In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the effort, talks about hustle culture and pricing, and shares what she believes it takes to make it as a freelance writer in the long run. We also dive into how AI is changing the market for writers and what we can do to stand out.

Learning outcomes: 

  • Freelance writing day-to-day
  • How to get started as a freelancer
  • What to look for when scaling your business
  • Negotiating with clients
  • Pricing for freelance writing and content design


Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com


Connect with the guest, Jenn Marie:
Linkedin: https://www.linkedin.com/in/jennifermcknight/

Website: https://www.whoisjennmarie.com/



Apr 18, 202330:40
(Content) Design that includes all

(Content) Design that includes all

Episode 53: (Content) Design that includes all

My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like.

Learning outcomes: 

  • What is accessibility?
  • Why is it important?
  • How to improve accessibility
  • Working on accessibility day-to-day

Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com


Connect with the guest, Lizzie Cass-Maran:
Twitter: https://twitter.com/LizzieCassMaran

Linkedin: https://www.linkedin.com/in/lizziecassm


Apr 04, 202329:51
Upskilling as a UX Writer and going into leadership

Upskilling as a UX Writer and going into leadership

Episode 52: Upskilling as a UX Writer and going into leadership

Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you.

Learning outcomes: 

  • Learning leadership and management
  • Activating your network
  • New skills are everywhere
  • Upskill opportunities such as AI, Chatbot design, Content Marketing
  • Upskilling in your current position

Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Leadership workshops:
https://mjmetts.com/upcoming-workshops/leading-like-you-march-2023

Mar 02, 202318:50
UX Writing at IKEA and why AI probably won't steal your job
Feb 05, 202327:59
I was laid off
Jan 28, 202312:29
What's the ROI of UX Writing?
Jan 16, 202331:42
How to lead content design and stay sane while juggling different design philosophies
Dec 21, 202230:16
Writing is designing and Figma ain't that great
Nov 02, 202229:52
Misfit? This is why you're great at content.
Oct 06, 202238:27
You're underestimating the importance of SEO for UX writing
Sep 20, 202224:50
Running a successful project with a UX writer, designer and researcher

Running a successful project with a UX writer, designer and researcher

Episode 44: Running a successful project with a UX writer, designer and researcher

In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here!


Learning outcomes:

  • What makes a design project successful
  • How do writers, designers and researchers best collaborate
  • How to create an inclusive hiring process
  • How to scale a team
  • How to successfully design user tests

***

Connect with your host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Connect with the guest, Jack Garfinkel:
Content at Scope: https://medium.com/content-at-scope

Jack on Twitter: https://twitter.com/CuriousScutter

Aug 29, 202226:53
How to explain what you do as a designer or writer

How to explain what you do as a designer or writer

Episode 43: How to explain what you do as a designer or writer

In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one challenge that never seems to get any easier to solve: how to best describe what we do to clients or employers. No matter if it's about choosing a title or understanding a brief, going broad or niching down can make or break a career. Here are our thoughts on understanding what we do (as creatives) and explaining it to others.

Learning outcomes:

  • Popular titles in design
  • Popular titles for writers
  • How titles affect a pitch
  • Describing what you do
  • Defining what you do
  • How niching down or being a generalist affect your chances of finding work

Connect with your host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Connect with the guest, Anders:


https://twitter.com/andersotherwise

https://anders-creative.com/


Anders' new podcast 'How creatives work':

https://anchor.fm/howcreativeswork/episodes/Welcome-to-How-Creatives-Work-e1mhemu

Aug 17, 202242:55
Get over your tone and voice guidelines

Get over your tone and voice guidelines

Episode 42: Get over your tone and voice guidelines

Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long run, are inclusive, and are maintained properly is one of the biggest challenges in the field - not just for UX writers. In today's episode, I share my take on creating writing guidance for companies and teams and what has to change (IMO) to make sure It stays relevant. 

Learning outcomes:

  • What is Tone and Voice?
  • What do writing guidelines cover
  • Guideline formats
  • New formats on the rise
  • Ensuring contribution and maintenance of guidelines for all 
  • Who follows writing guidance and who doesn't 
  • Challenges in creating/maintaining/distributing guidance


Connect with your host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Jul 05, 202227:16
Junior UX writers! This one is for you.

Junior UX writers! This one is for you.

Episode 41: Junior UX writers! This one is for you.

Today's guest has had quite a journey: from working in advertisement in Nigeria to freelancing and finally landing a job as a Junior UX writer in Europe. Ifi shares what courses and resources helped him switch careers, why there aren't enough junior content design positions, and what the industry needs to improve to attract diverse talent.


Learning outcomes:

  • Day2day of a Junior UX writer
  • Landing your first job in UX writing
  • Building a content design portfolio from scratch
  • Relocating to Europe
  • Diversity in UX writing
  • Why we need more positions for juniors


Connect with the guest, Ifi:

https://www.linkedin.com/in/ifeanyichukwu-ekwegbalu-00223b161/

https://twitter.com/Dera__UX

Connect with your host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Mar 30, 202230:24
Freelancing as a content designer or UX writer

Freelancing as a content designer or UX writer

Episode 40: Freelancing as a content designer or UX writer

Running your own business as a content designer/UX writer is certainly empowering, but more complex than freelancing in most other writing disciplines. In this episode, I dive into what it takes to get started as a freelance content designer, what to look out for, how to set boundaries, what to charge, plus I share some of the things I've learned freelancing in content design over the years. Enjoy!

Learning outcomes:

  • How does freelancing as a UX writer work
  • How to get clients
  • How to scope out work and write proposals
  • What to charge
  • What processes work for me
  • and more!

Connect with your host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Mar 04, 202221:39
UX writing compensation, negotiating your salary, and working in tech (EMEA focus)

UX writing compensation, negotiating your salary, and working in tech (EMEA focus)

Episode 39: UX writing compensation, negotiating your salary, and working in tech (EMEA focus)

In today's episode, my guest Fran Cantanuso and I talk about negotiating salaries and perks as content designers as well as our experience with compensation levels as we developed our careers. The episode also dives into how UX writing is different from other content and writing disciplines, why it often pays more, what salary levels in EMEA look like, and what working in tech feels like. Come for the thoughts on €€€, stay for the discussion of first-hand experiences.

Learning outcomes:

  • Compensation levels in UX writing/content design
  • Why UX writing pays 'better'
  • Working in tech
  • Salary development as you grow your career
  • Negotiating your salary + perks

Connect with the guest, Fran:

https://twitter.com/AmsterFran

https://www.linkedin.com/in/francesca-catanuso-0571a924/


Connect with your host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Feb 07, 202240:08
Why you don't need to hire a native English UX writer

Why you don't need to hire a native English UX writer

Episode 38: Why you don't need to hire a native English UX writer

UX writer or Content designer but not native in English? This shouldn't limit your success. Sadly, the reality often is that it's difficult to get hired if you're not on a native English level. In today's episode, my guest Stanislav and I discuss the challenges non-native English candidates face and how we can overcome them.


Learning outcomes:

  • Why native English doesn't automatically make you a better writer
  • How to raise awareness with recruiters and hiring managers
  • How to present yourself as a non-native English speaker
  • Avoiding discrimination


Connect with the guest, Stan:

https://www.linkedin.com/in/stanislav-olenchenko-25792b179/


Connect with your host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Jan 21, 202223:56
 Career transitioning to UX Writing and building content guidelines from scratch

Career transitioning to UX Writing and building content guidelines from scratch

Episode 37: Career transitioning to UX Writing and building content guidelines from scratch

Final episode of the year! Join my guest Aladrian Goods (Senior Content Designer at Intuit) and me in an episode where we talk about her path into UX Writing, tips and tricks when working with content partners, setting up content guidelines from scratch, and much more.


Learning outcomes:

  • Career transitioning into UX (from marketing and startups)
  • Establishing yourself in UX Writing
  • Working with content partners
  • Creating content guidelines


Connect with the guest, Aladrian:

Twitter: https://twitter.com/AladrianNo_L

Linkedin: https://www.linkedin.com/in/aladriangoods/


Connect with your host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Dec 20, 202128:01
Content design hacks for your everyday life

Content design hacks for your everyday life

Episode 36: Content design hacks for your everyday life

Content design is awesome! But did you know you can apply it to your everyday life and communication as well? In this episode, I talk about some of the content design tools and approaches you can take to e.g. writing emails, asking for input from colleagues, and writing documents. A short but sweet exploration of content design thinking for anyone - even content newbies. 

Learning outcomes:

  • Writing better emails
  • Glossaries for everything
  • How the table of contents can simplify your life
  • Do's and don'ts writing


Connect with the host, Nicole Michaelis:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Dec 03, 202118:51
UX Writing, but not in English - how culture shapes writing in different languages
Nov 19, 202128:24
Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion!
Nov 01, 202137:48
How UX Writers and UX Designers collaborate - or why you should always keep asking questions

How UX Writers and UX Designers collaborate - or why you should always keep asking questions

Episode 33: How UX Writers and UX Designers collaborate - or why you should always keep asking questions

Magic happens when UX Designers and UX Writers collaborate as equals. But how do you set up the collaboration and what are some of the challenges? Today's guest, Silvi Toader from Adobe, shares her experience of working with writers throughout her career and has some encouraging words for those just starting out in the field.

Learning outcomes:

  • How UX Writers and UX Designers collaborate
  • Convincing stakeholders together
  • How to get a seat at the table
  • How to work under high pressure and a fast pace

Connect with the guest, Silvi:

https://twitter.com/silvianatoader

https://www.linkedin.com/in/silvianatoader/

https://medium.com/stage13

Connect with the host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Oct 11, 202127:42
Burnout and exhaustion while working in content - you're not alone

Burnout and exhaustion while working in content - you're not alone

Episode 32: Burnout and exhaustion while working in content - you're not alone

Today's episode is a discussion with two guests, Jane Ruffino and Candi Williams. We talk about how common burnout is when working in content and specifically as UX Writers in tech. We discuss our experience, what you can do to help yourself and others experiencing exhaustion, and how you can involve managers to help you. Most of all, we acknowledge that there are systemic issues when working as a UX Writer or Content Designer that may be contributing to feelings of fatigue and depression.


Learning outcomes:

  • Challenges when working in content
  • How to set boundaries
  • Speaking up when you're being spread too thin


Connect with the guests, Candi and Jane:

Candi Williams: https://linktr.ee/candwrites

Jane Ruffino: https://www.linkedin.com/in/jane-ruffino-ab490158/


Connect with the host, Nicole:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com

Aug 31, 202143:45
A/B-testing designs and copy

A/B-testing designs and copy

Episode 31: A/B-testing designs and copy

In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests every day. We talk about what to look out for when designing A/B-tests, what you can do when you're first getting started with testing, and how the day2day in a Growth team looks like.

Learning outcomes:

  • What is A/B-testing?
  • A/B-testing for copy
  • A/B-testing top tips
  • Working in Growth
  • Examples of easy things to test and how to break down more difficult scenarios
  • Skillsets needed to run successful tests (for copy or design)


Connect with the guest, Anna:

https://www.linkedin.com/in/annahatzisavas/


Connect with the host, Nicole:

https://www.linkedin.com/in/nicoletells/

nicoletells.com

Twitter: @nicoletellsit

hi@nicoletells.com

Aug 22, 202117:46
Your first 90 days on the job as a UX Writer/Content Strategist

Your first 90 days on the job as a UX Writer/Content Strategist

Episode 30: Your first 90 days on the job as a UX Writer/Content Strategist

Are you starting a new job or project as a UX Writer, Content Strategist, or Content Designer? Congrats! I've bundled all my tips and tricks into this quick episode. Focus on what matters most (relationships, processes, metrics, your well-being) and educate others about what you do.

Bookmark contentrookiepod.com!


Learning outcomes:

  • What to focus on first
  • Documentation
  • Who to build relationships with
  • How to establish processes from scratch
  • How to not get overwhelmed
  • Sharing with your manager
  • Educating others about UX Writing


Connect with the host, Nicole:

https://www.linkedin.com/in/nicoletells/

nicoletells.com

Twitter: @nicoletellsit

hi@nicoletells.com

Jun 29, 202127:21
Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills

Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills

Episode 29: Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills

It was hard to find a title for this episode, which is a fruitful discussion between Patrick Stafford, Co-founder of the UX Writers Collective, and me. We talk about mentoring and coaching and why they are important, why everyone wants Senior Content Designers, and how to (potentially) solve this, plus other topics such as salary, development, and diversity challenges in the field. 


Learning outcomes:

  • Hiring junior writers and why everyone wants a Senior UX Writer
  • Getting mentored and coached
  • Mentoring vs Coaching
  • Negotiating your salary
  • Diversity in the field and why it is lacking
  • Developing your skills as a UX Writing or Content Design Lead


Connect with Patrick:

http://pdstafford.com/

https://www.linkedin.com/in/patrick-stafford/

https://uxwriterscollective.com/


Connect with the host, Nicole:

https://www.linkedin.com/in/nicoletells/

nicoletells.com

contentrookiepod.com

hi@nicoletells.com


Jun 08, 202101:05:24
UX Writing and Content Documentation

UX Writing and Content Documentation

Episode 28: UX Writing and Content Documentation

Starting on a new project or new to the Content Design world? Documentation is key to creating a consistent experience with your content. But what type of documentation do you need when and how should it look like? In this episode, I share what works for me when it comes to documentation and why I think this could be valuable for you even if you're not a writer.


Learning outcomes:

  • What is content/UX Writing documentation?
  • What formats should you use?
  • Which documents should you start with?
  • What about Slack, Trello, and Figma?
  • Where does UXW Documentation fit into the Design System?
  • ...many more tips!


Connect with Nicole: hi@nicoletells.com

contentrookiepod.com // nicoletells.com

https://www.linkedin.com/in/nicoletells/


May 23, 202126:06
Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher

Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher

Episode 27: Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher

Need some practical tips for getting into UX Writing? Are you wondering if being a generalist is even appreciated? And why the heck are UX Writers paid more than most other writers? Well, in today's episode with Yuval Kreshtcher we dig into all these topics and more. Join us for a fun episode that'll is aimed to make you feel a little more welcome in the field of UX Writing.


Learning outcomes:

  • Transitioning into UX Writing from other fields
  • Learning UX Writing - what does that even mean?
  • Why UX Writing pays more
  • Easy tips to get you started in the field or help you figure out if UX Writing is right for you


Connect with Yuval:

https://www.linkedin.com/in/yuvalkesh/

https://uxwritinghub.com/


Connect with your host, Nicole:

https://www.linkedin.com/in/nicoletells/

nicoletells.com

contentrookiepod.com

hi@nicoletells.com

May 06, 202149:35
How to do UX writing without a UX Writer

How to do UX writing without a UX Writer

Episode 26: How to do UX writing without a UX Writer

Don't have the budget for a UX Writer, Content Strategist or Content Designer yet? Well, there's plenty you can do to improve your microcopy anyway and it will pave the way for future UX Writers. This episode is especially for young companies and start-ups looking to create better UX copy on a small budget.

Learning outcomes:

  • Who can do UX writing in your team?
  • How to keep track of copy throughout the design process
  • How to get better at UX writing as a non-writer
  • Budget ideas

Connect with the host, Nicole Michaelis:

Websites:

nicoletells.com

contentrookiepod.com


Social media:

https://twitter.com/nicoletellsit

https://www.linkedin.com/in/nicoletells/


Apr 30, 202119:09
Your UX Writing Portfolio

Your UX Writing Portfolio

Episode 25: Your UX Writing Portfolio 

All your questions around UX Writing portfolios are answered in this episode with Senior UX Writer Anjana Menon (currently at Spotify). Anjana and Nicole talk about whether you need a UX Writing portfolio, what should be in it, how it should look and how a portfolio review works. Tune in if you're looking to break into UX Writing or get your portfolio up to speed.


Learning outcomes:

  • UX Writing portfolio yes or no?
  • How many cases do you need?
  • What format should you use?
  • How to present your portfolio
  • How to get started with 0 experience


Connect with our guest, Anjana:

https://www.linkedin.com/in/anjimenon/

https://www.anjanamenon.com/

Content with the host, Nicole:

Email: hi@nicoletells.com

nicoletells.com

https://twitter.com/nicoletellsit

https://www.linkedin.com/in/nicoletells/


Apr 09, 202120:34
UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships
Mar 02, 202142:01
UX Writing, Content Strategy, and Content Design - Then, now, and in the future

UX Writing, Content Strategy, and Content Design - Then, now, and in the future

Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future

(Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder?

The longest episode of Content Rookie to date! But it's so worth it.

Learning outcomes:

  • What is UX Writing (really)?
  • What is Content Strategy (really)?
  • Challenges in UX Writing
  • Why Copywriting isn't bad
  • How a diverse background makes you a better (UX) Writer


Connect with the host:

nicoletells.com

https://www.linkedin.com/in/nicoletells/


Connect with the guest:

http://www.workwithjane.com/

https://www.linkedin.com/in/jane-ruffino-ab490158/



Feb 10, 202159:59
How to get paid for writing

How to get paid for writing

Episode 22: How to get paid

I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content marketer. I talk about how I got started freelancing and give full transparency of my rates through the years. What impacted my rate, how did I increase it, and what can help you negotiate your salary if you're working in-house?

Learning outcomes:

  • Starting from 0, building your portfolio
  • Rate vs experience/value
  • Negotiating your rate/salary
  • How to increase your value as a writer

Connect with the host:

nicoletells.com

https://www.linkedin.com/in/nicoletells/


Jan 26, 202134:13
How User Research can take your copy to the next level

How User Research can take your copy to the next level

Episode 21: How User Research can take your copy to the next level

A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!). 

Learning outcomes:

  • What is User Research?
  • User Research for (UX) Writers
  • How to do your own User Research
  • How to work with your bias


Connect with my guest:

https://www.linkedin.com/in/estellevanravestyn/


Connect with the host:

nicoletells.com

https://www.linkedin.com/in/nicoletells/

Dec 11, 202031:51
You don't need to be a writer to be a copywriter

You don't need to be a writer to be a copywriter

Episode 20: You don't need to be a writer to be a copywriter

A conversation with my friend Jörgen Kjellgren on how our backgrounds affect our writing and our ways of working. We talk about topics such as staying creative and focused on personal projects while also working creatively, how music-making could make you a better writer, and how being very firm with who you are can make it easier to find the right clients.


Learning outcomes:

  • A different perspective on writing
  • How creativity changes with seniority
  • Standing up for yourself throughout your writing career


Connect with my guest:

https://www.linkedin.com/in/j%C3%B6rgen-kjellgren-8237ba178/

Jörgen's music: 

https://www.ruralsounds.com/jorgen-kjellgren

https://open.spotify.com/artist/49dj9JMf1fRLv9VqBggYfi


Connect with the host:

nicoletells.com

https://www.linkedin.com/in/nicoletells/


Nov 18, 202032:16
How cultural context affects your UX writing

How cultural context affects your UX writing

Episode 19: How cultural context affects your UX writing 

With hundreds of markets and different cultures, creating a one-size-fits-all approach to writing is simply not possible - no matter if you're a UX Writer, Copywriter or Content Marketer. Join me and my guest Robin Reidl (Spotify) in today's episode on Culture + Design. How can you test for cultural aspects and immerse your writing processes with the right amount of context? What are low- and high-context and how do they differ? And how do you convince stakeholders to make culture a core of design and writing?


Learning outcomes:

  • The caveats of arguing for a culture-focus to writing
  • Testing UX copy for different markets
  • The benefits of bringing together culture and design
  • Low context vs high context for UX writing
  • Localizing high-context scenarios


Connect with my guest Robin Reidl:

https://www.linkedin.com/in/tidalreidl/


Connect with the host:

https://www.linkedin.com/in/nicoletells/

nicoletells.com


Oct 22, 202027:22
From Copywriter to UX Writer - Which writing discipline suits you?

From Copywriter to UX Writer - Which writing discipline suits you?

Episode 18: From Copywriter to UX Writer - Which writing discipline suits you?

Many writing disciplines, even more career opportunities. But what does a Content Writer do vs a UX Writer? How does Content Marketing differ from Content Writing or Content Management? Who needs to know SEO, have a thing for data or design? And who does the actual writing? Tune into this episode to get insights into my experience from working across various writing disciplines and find the one that suits your interests, skills, and lifestyle.

Disciplines discussed: Copywriting, UX Writing, Technical Writing, Content Writing, Content Marketing, SEO Writing, Editing, Translating, Content Management.

Learning outcomes:

  • Which disciplines work best for freelancing?
  • How do disciplines differ in salary range?
  • How can you progress?
  • What skills are beneficial for each discipline?
  • How does the day to day work look like?


Oct 08, 202033:13
How localization can accelerate the quality of your content
Sep 28, 202027:38
Why you need to pay attention to localization
Sep 18, 202031:17
7 common UX Writing issues
Aug 07, 202022:29
What is technical writing?
Aug 04, 202029:53