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Conversion Shortcuts for Ecommerce

Conversion Shortcuts for Ecommerce

By Shanon Faneyte
Are you struggling to start up or scale up your Ecommerce business? Conversion Shortcuts is for entrepreneurs like you!

From a small island to running my agency and working with multi-millionaire entrepreneurs all over the world, my name is Shanon Faneyte, a student of direct-response marketing, consumer behaviors, and entrepreneurship.

I share everything I'm learning on my journey about entrepreneurship, direct-response marketing, and mindset so you can have the shortcuts to win.

Hit subscribe, share with your hungry friends, and let's convert more profit and keep impacting the world.
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Currently playing episode

Srdjan Popovic - How Crossope Grew 400% in 12 months| CSE9

Conversion Shortcuts for Ecommerce

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Dafina Smith - Founder + CEO, Covet & Mane - How To Deal With Adversity | CSE12
ARE YOU LOOKING TO START YOUR BRAND? OR ARE YOU LOOKING FOR OPPORTUNITIES TO GROW YOUR BRAND? Just know that the road to success is not easy. Dafina Smith is the founder and CEO of Cover & Mane. Their mission was to acknowledge the problems in the hair extension industry and take steps to overcome them. These three features distinguish Covet & Mane as the innovative leader in Hand-Tied Hair Extensions. Proprietary Cut-Point Wefts Silicone Free Hair Silicone Free Hair Dafina Smith's products have been featured in shows like The Real Housewives of Atlanta, The Braxtons, Love & Hip Hop, and What Chilli Wants. The brand developed partnerships with Film & TV Productions including Flight, The Fast & The Furious, The Hunger Games, Being Mary Jane, Teen Wolf, and The Game. In this episode of Conversion Shortcuts for Ecommerce, Shanon and Dafina talked about everything from how she started  to how to their vision of the company looking at the current online landscape.. You'll Learn: How Dafina dealt with adversity How She worked with Holywood How Dafina balanced being a new mom and running her business And much more. FAVORITE QUOTE: “Sometimes you got to honor the season of your life and what life gives you & prioritise"  CONNECT WITH DAFINA SMITH https://covetandmane.com/ THANKS FOR LISTENING!
42:48
June 7, 2021
Alex Fedotoff - How To Scale To $16 Million Using Facebook Ads & Funnels | CSE10
YOU WANNA KNOW HOW TO SCALE YOUR ECOMMERCE BRAND WITH FACEBOOK ADS? ARE YOU LOOKING TO SEE HOW A 7 FIGURE BRAND OPERATES? You want to know what sets them apart from high achievers with just as great a product and system? Alex Fedotoff has the ANSWERS. Alex Fedotoff is the founder of eCommerce Scaling Secrets and the founder of several 7 and 8 figure eCommerce brands. He helps our students in the eCommerce Scaling Secrets program to replicate our results for themselves. Alex Fedotoff and his team have generated over $120 million in sales and spend over $40 Million on Facebook Ads every Year. In this episode of Conversion Shortcuts for Ecommerce, Shanon and Alex talked about everything from how to set up your ads for success to how to prevent your ad account from getting banned... You'll Learn: The exact strategy Alex uses to turn 100K into 500K predictably. What you need to stand out from the competition. Is Dropshipping Dead or still alive? And much more. FAVORITE QUOTE: “I'll figure this shit out." CONNECT WITH ALEX FEDOTOFF: https://www.instagram.com/alexfedotofff/ https://www.alexfedotoff.com/about/ https://www.ecommercescalingsecrets.com/home THANKS FOR LISTENING!
01:15:06
May 24, 2021
Christine McAlister - Make $10k Months In Less Than 10 hrs/week | CSE10
ARE YOU STRUGGLING, BURNED OUT, OR FEELING OVERWHELMED IN YOUR PURSUIT OF MAKING 6 FIGURES IN YOUR BUSINESS? Christine McAlister is the founder of life with passion. She helps empower sensitive, high-achieving women to change their lives, live their dreams, and make the world a better place through entrepreneurship. In this episode of Conversion Shortcuts for Ecommerce, Shanon and Christine talked about everything from what is holding most people back to achieve their goals,  to how to craft an offer that your market audience is begging for... You'll Learn: How Chirstine bounced back after a painful lost What makes an offer a great offer. The one thing that will make you stand out from the crowd. And much more. FAVORITE QUOTE: “Who do I choose to become? That's where I've realized that I've been truly holding myself back ,not living the life that I was called to live." CONNECT WITH CHRISTINE MCALISTER: https://www.facebook.com/christine.a.mcalister https://www.lifewithpassion.com https://www.lifewithpassion.com/podcast https://www.lifewithpassion.com/facebookgroup THANKS FOR LISTENING!
36:53
May 17, 2021
Srdjan Popovic - How Crossope Grew 400% in 12 months| CSE9
DO YOU ASK YOURSELF HOW THESE BIG BRANDS ARE GROWING SO RAPIDLY? OR HOW CAN I SEE MORE GROWTH FOR MY BUSINESS? YOU'RE NOT ALONE... Srdjan Popovic, the CMO of CROSSROPE. Crossrope is on a mission to become a household name in the fitness space. In this episode of Conversion Shortcuts for Ecommerce, Shanon and Srdjan talked about his engineering background to the biggest opportunities in every business right now. We'll also go over some strategies on how best to approach your marketing. You'll Learn: How to build a community How to position yourself in the marketplace The 90% of what entrepreneurship really consists of And much more. FAVORITE QUOTE: “Marketing is everything" CONNECT WITH SRDJAN POPOVIC: https://www.linkedin.com/in/srdjanpopovic/ https://www.crossrope.com/
41:56
May 10, 2021
Ben Willson - Make Ads Funny Again To Sell More... | CSE8
DO YOU WANT TO SELL MORE PRODUCTS? ARE YOU STRUGGLING WITH HOW TO GET MORE ENGAGEMENT AND CONVERSIONS ON YOUR ADS? YOU'RE NOT ALONE, MOST BRANDS STRUGGLED WITH THIS AT SOME POINT... Ben Willson is the co-founder of Komedy.io. They Help Boring Brands Become Interesting. In this episode of Conversion Shortcuts for Ecommerce, Shanon and Ben talked about the reason why humanizing your brand is the best thing you can do on this online landscape right now. We'll also go over some strategies on how to approach your marketing, your advertising, and your target audience when it comes to increasing engagements and conversions.   You'll Learn: How to increase trust instantly in your ads  One of the biggest mistake entrepreneurs make in the online world The 90% of what entrepreneurship really consists of And much more. FAVORITE QUOTE: “The more you can be a human, the more other people will see you as a human"  CONNECT WITH BEN WILLSON: https://www.instagram.com/benllwillson/ https://www.MakeAdsFunnyAgain.com https://www.Komedy.io THANKS FOR LISTENING!
51:56
April 26, 2021
Stop Selling Your Products | CSE7
NOT SO LONG AGO, I HAD 2 SALES ENCOUNTERS...LIKE MOST BEGINNER ECOM STORE AND SOME VETERAN IN THE GAME, ALL THEY DID WAS TALK ABOUT THEMSELVES AND THEIR PRODUCTS. In this episode of Conversion Shortcuts for Ecommerce, Shanon talked about why you need to stop selling your products and what to do instead. You'll Learn: The 3 mistakes brands are doing when it comes to selling their products The exact 3 things that will help you get a better conversion in 2021 And much more. FAVORITE QUOTE: “People don't care about your product, they care about what your product can do for them“ - Shanon Faneyte CONNECT WITH SHANON FANEYTE: https://www.shft-media.co/home THANKS FOR LISTENING!
09:43
April 19, 2021
Michael Kelly - How To Use Words To Sell Your Product | CSE6
DO YOU WANT TO SELL MORE PRODUCTS? IT'S TIME TO LISTEN UP...AND START TAKING SOME NOTES THAT ROSE IS HANDING OUT FOR FREE! Michael Kelly is the co-founder of Ads and Funnels. They build high-converting sales funnels and run highly profitable ads for coaches and eCommerce. In this episode of Conversion Shortcuts for Ecommerce, Shanon and Michaell talked about everything from why it is important to focus on one thing,  to how you can bring humor to your marketing to get more sales.. You'll Learn: Why it's important to know who your dream customer is  What makes an offer a great offer.  One of the biggest mistakes brands make And much more. FAVORITE QUOTE: “No matter how good of a copywriter you are, or how good of a funnel builder you are, if the offer is shit it's always going to be shit in the end."  CONNECT WITH MICHAEL KELLY: www.facebook.com/therealmichaelkelly https://adsandfunnels.org THANKS FOR LISTENING!
36:39
April 12, 2021
The 4 Pillars You Need In Your Biz | CSE5
ABOUT 10 DAYS AGO I HAD A CONVERSATION WITH A PROSPECT. IN THIS CONVERSATION I REALIZE THAT THIS PROSPECT IS STRUGGLING WITH 4 KEY POINTS MANY ECOM STORES ARE STRUGGLING WITH! In this episode of Conversion Shortcuts for Ecommerce, Shanon talked about everything from what the mistakes he's seeing most ecom brands are doing, to what the 4 pillars are that your brand needs. You'll Learn: The 3 mistakes brands are doing when it comes to acquiring new customers The exact 4 things that will help you scale in 2021 And much more. FAVORITE QUOTE: “People is not scalable, systems are“ - Shanon Faneyte CONNECT WITH Shanon Faneyte: https://www.shft-media.co/home www.instagram.com/shanonfaneyte www.facebook.com/shanonfaneyte THANKS FOR LISTENING!
20:54
April 5, 2021
Rose Hankins - How Twisted Cookie Dough Went From 10 To 600 Orders/ Week In 18 Months | CSE4
DO YOU WANT TO SCALE YOUR WEEKLY ORDERS? IT'S TIME TO LISTEN UP...AND START TAKING SOME NOTES THAT ROSE IS HANDING OUT FOR FREE! Rose Hankins is the CEO of Twisted Cookie Dough. The cleanest edible Protein Cookie Dough on the market! In this episode of Conversion Shortcuts for Ecommerce, Shanon and Rose talked about everything from why is it important that you keep everything in-house,  to how she dealt with her CFO backstepping her in the back. You'll Learn: How she dealt with adversity How Rose turned a hobby into her bestselling product It's okay to slow down And much more. FAVORITE QUOTE: “I was gonna die from it, or I was going to come out of it“ - Rose Hankins CONNECT WITH Twisted Cookie Dough: https://www.instagram.com/twistedcookiedough/ https://twistedcookiedough.com/ To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes.
24:27
March 29, 2021
Kasey Brown - The Secret To Launch Over 500 Successful Facebook Ads Campaigns | CSE3
DO YOU WANT TO LAUNCH A SUCCESSFUL FACEBOOK ADS CAMPAIGN, OR ARE YOU STILL TRYING TO FIGURE IT OUT? AND IF YOUR ANSWER IS THE FIRST OPTION, IT'S TIME TO LISTEN UP...AND START TAKING SOME NOTES THAT KASEY IS HANDING OUT FOR FREE! Kasey Brown is the CEO of Digital Kairos. She helps her clients scale to 7 figures and beyond. In this episode of Conversion Shortcuts for Ecommerce, Shanon and Kasey talked about everything from why is it important that brands need to be different nowadays to the exact framework she is using for her clients that help them scale to 7 figures. You'll Learn: The 3 mistakes brands are doing when it comes to running Facebook ads The exact 3 things that will help you scale in 2021 The #1 skill you need other than Facebook ads  And much more. FAVORITE QUOTE: “All these new updates are going to expose the real marketers and exposing the real brands that really know how to market and know what their value props are“ - Kasey Brown CONNECT WITH KASEY BROWN: https://www.digitalkairos.com Elite eCommerce Growth Hacks (Don’t forget to join her free community) THANKS FOR LISTENING! To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes.
23:42
March 19, 2021
Parker Woodward - Discover How You Can Sell More With This 6 Steps Podcast Launch Strategy | CSE2
DO YOU WANT TO BUILD A TRIBE OF BRAND AMBASSADORS, OR THEY ONLY BUY YOUR PRODUCT FOR CONVENIENCE? AND IF YOUR ANSWER IS THE FIRST OPTION, IT'S TIME TO BUCKLE UP...AND START USING A PLATFORM THAT WILL TRULY MAKE YOU UNSTOPPABLE! Parker Woodward is the CEO of TribePodcast and the host of Your Podcast Funnel. He encourages his audience to use their story to call out and attract their ideal audience. In this episode of Conversion Shortcuts for Ecommerce, Shanon and Parker about everything from why is it important that brands start using podcasting to the exact launching strategy that helped one of his clients get over 25.000 downloads in no-time. You'll Learn: Why podcast is important for your brand The exact 6 steps system to start and launch your podcast What to do after you launch your podcast show. And much more. FAVORITE QUOTE: “The reason why you would want your own podcast is actually to control the conversation and to get people on your podcast to leverage their audience.“ -Parker Woodward CONNECT WITH PARKER WOODWARD: http://tribepodcasting.com Your Podcast Funnel (Don’t forget to subscribe, rate and review!) THANKS FOR LISTENING!
30:46
March 19, 2021
The Story Before The Journey | CSE 1
DO YOU WANT TO KNOW WHAT CONVERSION SHORTCUTS IS, WHAT IT STANDS FOR, AND FOR WHO IT IS?  THEN LET ME INTO THE JOURNEY BEFORE THE CONVERSION SHOW, AND YOU WILL UNDERSTAND WHY I STARTED THIS SHOW. In this episode of Conversion Shortcuts for Ecommerce, Shanon talked about everything from why he started the podcast, the purpose of the podcast, and everything in between. THANKS FOR LISTENING!
13:20
March 19, 2021