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Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

By Jon Cook | Keynote Content
Spoiler alert: there's an 'ish'-load of information about how to better connect with your audience as a speaker, coach, or industry experts. How do you know what truly works?

The Copy and Content podcast features episodes obsessed with helping you better serve your audience. Keynote Content founder and Copy and Content host Jon Cook shares insight and interviews in the areas of speaking, copywriting, content creation, branding, and marketing. Learn you-proof tactics and processes that work.

Copy and Content isn't for everyone; it's only for you if you give an 'ish' about your audience.
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Adding Empathy into the PAS Formula
If you've written any type of sales page or ad copy, you're probably familiar with the PAS Copywriting Formula: Problem-Agitation-Solution. Here's why you're better served revamping the PAS formula and what to use instead for writing copy, content, and your overall messaging approach as a speaker, coach, or consultant. In this episode of Copy & Content, you will learn: What are the three parts of the PAS formula? Problem, Agitate/Agitation, Solution Why the PAS formula doesn't truly serve your audience Which part of the PAS formula to adjust first - and how to infuse hope through your messaging in its place. How to replace Agitate with Empathy - and the three types of empathy that can better connect with your audience. How to Humanize your Solution by using compassionate empathy throughout your messaging, specifically your copywriting How the human brain is wired for hope in place of shame with neurotransmitters like dopamine and serotonin. How I can help you create a better version of the PAS formula with empathy for your business ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
13:08
April 16, 2021
4 Lies Every Invisible Expert Must Reject to Grow Their Business
You're talented, experienced in your industry, and ready to help change lives... but you're an invisible expert for a reason. There are four deadly lies that are keeping you from growing your business - and if you reject these lies and replace them with truth, you will start going from invisible expert to can't-miss expert in your industry. In this episode of Copy & Content, you will learn: The first lie invisible experts believe is that they're not ________ enough. The second lie invisible experts believe is that they're not as good as another expert in their industry. The third lie invisible experts believe is that their industry is too crowded to stand out to the right audience. The fourth lie invisible experts believe is that they missed their window of opportunity. The best motivational speech every invisible expert needs to read to get the confidence and momentum to grow their business and change lives. How I can help you get the confidence and focus you need to go from invisible expert to can't-miss expert in your industry. ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
12:07
March 5, 2021
What Every Business Coach Needs to Attract and Close More Clients | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
"I'm just not seeing the results I want to see in my coaching business. What am I missing?" After working with over 1,100 coaches and consultants one-on-one since 2017, these four components are crucial for any coaching business if you want to attract and close more clients. In this episode of Copy & Content, you will learn: Why it's not always about niching down as far as possible as a coach - it's all about right-sizing your niche Why you need both a Market Pathway AND a proprietary process as a coach Why you need to eliminate most of your product suite (coaching offers) to focus on one solid offer with the best potential for results. Why you need to create consistent, value-first content and what that means for you and your audience of prospective coaching clients How I can help you create a powerful offer that attracts and closes the right coaching clients so you can make a greater impact through your coaching business. ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
11:01
February 15, 2021
Creating New Content Vs. Repurposing Content? | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
Is it better to create brand-new content as much as possible or focus on repurposing existing content? It depends on your industry, how developed your content ecosystem is, and where you're wanting to go with your message as an industry expert. In this episode of Copy & Content, you will learn: Why any aspiring thought leader needs to create 'cornerstone' content BEFORE creating 'brick' content Why one-and-done content strategies limit your content's growth potential to around 10% Two of the most powerful tech tools for repurposing your content The value of connecting new content with existing content beyond just reposting your content How I can help you maximize your content's growth potential and impact ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
13:38
February 12, 2021
Market Pathway Mapping for Coaches | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
One of the best investments any coach can make is in developing their customer journey map. We call this your Market Pathway, a seven-stage process for attracting, engaging, and signing on the right coaching clients who you know you can serve the best. This concept of mapping out a Customer Journey was first mastered by Ron Zemke and Chip Bell many years ago and Market Pathway Mapping is what I've learned from working with over 1,100 coaches and consultants one-on-one since 2017. In this episode of Copy & Content, you will learn: The ultimate purpose of a Market Pathway for coaches to use when attracting the right clients Why the first stage of a great Customer Journey Map or Market Pathway is "Pre-Aware" The second stage of a great Customer Journey Map or Market Pathway is "Problem Aware" -- what's the key problem that your ideal coaching prospect is facing that you KNOW you can talk about in greater detail and with more empathy than anyone else. The third and final stage of the first part of a great Customer Journey Map: "Solution Aware" How to divide your Customer Journey Map ("Market Pathway") into two distinct parts. The value of raising awareness of your expertise in the fourth part called "Expert Aware" - and the three key components of "Expert Aware" How to package your expertise into 'an offer they can't refuse' - an Irresistible Offer Why arguably the most crucial part of a Customer Journey Map is validating a coaching prospect's decision to sign up for your offer. How to activate a satisfied coaching client to become a raving advocate for your expertise. How I can help you build out your Market Pathway with Keynote Content ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
20:48
January 31, 2021
The #1 Way for Coaches to Create a Step-by-Step Proprietary Process | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
"So, where are we going with this coaching program?" For many coaches, that question is enough to stop them in their tracks. Not you though, no, you have a great proprietary process that's documented and defined so your coaching client and prospects know exactly what to expect and where they are in the process. So, how do you build that proprietary process? In this episode of Copy & Content, you will learn: Why you need to think about your client or prospect's MVP: Minimal Viable Pathway to success with you How many steps should a coach's proprietary process be? The two key factors you need to focus on with each step of your proprietary process How to create a simple, memorable name for your proprietary process and each of its steps  An example of how proprietary processes working using our Expert Message Method with Keynote Content as an example Does your process pass the napkin test? Clear beats clever - all day, every day, any day... How I can help you create a great proprietary process with Keynote Content ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
12:45
January 22, 2021
How to Niche Your Message as an Industry Expert | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
Choosing your target market (your 'niche') is one of the fastest ways to start growing your business as an industry expert, but how do you align your new message with your niche? In this episode of Copy & Content, you will learn:  Four key steps for niching down your message to connect with the right niche market for your business. How to focus on the first 100 prospects with your messaging inside your niche market Why you need to label or name your market niche in your messaging The value of embedding self-select messaging that helps prospects identify if they may be a great fit with you and your business How to learn and adopt the language of communication inside your niche market so you can reflect back to them the same priorities, values, questions, and desires they have - and prove you're there to serve them. ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
14:35
January 21, 2021
Top Places to Find Podcast Guest Opportunities | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
Growing your business through podcast guest opportunities gives you the flexibility and reach you need from anywhere at any time. The challenge is finding the right podcast guest openings that align with your message.  In this episode of Copy & Content, you will learn: The top three podcast directories for finding podcast guest openings How to leverage Amazon Bestseller Lists to find podcasts with guest opportunities The two best media platforms for podcast guests Why associations and organizations are gold mines for prospective podcast guests ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
11:27
January 17, 2021
Best Way to Pitch Yourself as a Podcast Guest | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
Being a great guest on podcasts is one of the fastest ways to grow your business and impact as an industry expert. So, how do you get on more podcasts? What's the right way to pitch yourself as a podcast guest?  ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
11:50
January 13, 2021
How to Pick Your Speaker Topics | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
Whether you're creating a new webinar, creating a new training series, or wanting to speak at more events, having a great talk title, description, and takeaways is crucial. Here is the best approach to creating an irresistible talk topic, description, and takeaways that will catch anyone's eye. ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
11:19
January 11, 2021
How to Ask to be a Guest on Podcasts | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
One of the fastest ways to grow your business as an industry expert is by being a guest on relevant, growing podcasts. So, how do you get to be a guest on a podcast? Where do you start? How do you find great podcasts that align with your business and also have the right audience for you? ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
11:38
January 8, 2021
Fastest Way to Create Great Content as a Coach | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
Two of the worst enemies to a coach's marketing are lousy content and unpublished content. What's the fastest way to create great content as a coach without sacrificing quality heading into 2021? Jon Cook shares what he's learned from working with 1,100 coaches and consultants one-on-one since 2017 and writing almost three million words of content. ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
13:26
December 31, 2020
Is Blogging or Video Better for Building Your Business in 2021? | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
"Blogging is dead!" "Videos are oversaturating the market" There are so many opinions about whether blogs or videos are better for building your business. How do you know whether blogging or video is better for growing your business in 2021? In this episode of Copy & Content, Jon Cook, founder of Keynote Content, shows you how to know whether blogging or video (vlogging) is better for your business.  ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
12:54
December 24, 2020
The Best Way to Start Blogging in 2021 - Even If You Hate Writing | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
Yes, blogging is still one of the most effective marketing tactics for growing your business as an industry expert. Where do you get started though? What's the best way to start your blog in 2021? Learn the exact steps you need to launch and grow your blog in 2021 and beyond. ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
14:57
December 18, 2020
The Best Copywriting Formula to Use In 2021 | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
After generating millions of dollars in sales for clients working with over 1,100 coaches and consultants one-on-one, this is the best, most effective copywriting framework I use for sales pages and website copy. It is the #1 formula I'm using to write any type of copy heading into 2021.  ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
12:45
December 11, 2020
What Every Heart-Based Entrepreneur Needs to Make a Meaningful Impact | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
The group most likely to change the world are heart-driven entrepreneurs. And yet, it's not enough to simply say "Your message matters." What you need is to know how to leverage that message in the right context to maximize your impact as an industry expert. In this video Jon Cook, founder of Keynote Content, #1 international bestselling author, and creator of the Expert Message Method, shares the three elements you need as a heart-based entrepreneur to create the impact and results you need with your business message. ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
13:39
December 3, 2020
Making the Second Pivot with Your Message Heading into 2021 | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
When COVID-19 disrupted the entire speaking and coaching industries in March 2020, one key word was "pivot". Now that we're starting into 2021, it's time to make the second pivot with your message. What changes do you need to make? Where is your audience needing you to show up more that's different than your first pivot?  ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.
14:42
November 19, 2020
Creating Great Last-Minute Holiday Content for 2020 Even If You Have Zero Ideas and No Content Already Made | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
So you want to create great content for the holidays? It is about a couple of weeks before Thanksgiving. You're saying, "I don't know, I haven't created any holiday-themed content. I don't have any ideas. I didn't know where to start." What I'm going to show you today is how to create great last-minute holiday-themed content, even if you have zero ideas and no content created already. My name is Jon Cook and I'm the founder of Keynote Content. I am a #1 international bestselling author, and I am the creator of the Expert Message Method. Over the last four years, I've worked with over 1100 different business coaches and consultants one-on-one, helping them craft and share their messages. And that includes over 800 speakers saying, how do they get their message out to the right audience? And especially as we go through different seasons of the year, you're looking at this 2020 saying, "2020's already been an awful year," but there's light at the end of the tunnel. 2021 looks like there might be a vaccine coming for this COVID-19. We have some amazing new opportunities coming up from a business standpoint and how the market's changing, I think 2021 is going to be so much better than 2020. And as we finish off 2020, you're saying, "I want to make these holidays special." I mean, I can't tell you how many people I've talked with over the last couple of weeks saying, "I just want the holidays to just be so much better this year, that it just needs to mean that much more. I just want to get into the holiday spirit and feel like the eggnog, and the Christmas trees, and the caroling. And yes, the holiday Hallmark Christmas movies, absolutely." For your audience that are going, how do they engage with your content through the holiday season in a way where you say, "I know that this is what they're looking for. And I know that I also haven't done any work on it. I haven't done any prep, any idea how to put content together that's holiday theme." I'm going to show you a few different tips for today. So the first thing I want you to look for is, when you're creating kind of great last-minute holiday content here for 2020, look for patterns and look for problems. Patterns and problems. And what do I mean by that? People leave patterns. You leave patterns, I leave patterns, whether it's how we go through our relationships, or through our everyday life, or schedule, or business, or finances, whatever it might be, we leave patterns. And so, for you to understand where your target market is, is saying, "What are the patterns that they're leaving through their social media, through how they reach out to me, how they search online? What are the patterns that they're leaving, that I can identify? They keep searching for this." And largely those patterns are probably tied to consistent problems. What are the problems that are cropping up right now? (Transcription continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com. Sponsorships: off for this episode
11:48
November 12, 2020
The 3 Types of Empathy Your Audience Needs Now More Than Ever | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
Hey, it's Jon Cook with Keynote Content. I wanted to connect with you today because specifically when you look around the world with COVID-19, it's disrupted virtually every industry in the world. And then with the recent U.S. Elections, and there's still some uncertainty about kind of the fallout from that, what that might mean from a change standpoint, opportunities, loss opportunities, whatever it might be. There's just a lot of stress. And what your audience is needing right now is that they need to know. Does anybody care about what I'm feeling? Does anybody care about what I'm experiencing, what I'm going through, what it means for my coworkers, my family, for my business, whatever it might be and what they need right now is empathy. You've probably heard this term of empathy before several different times. It's a popular word that I hear many different speakers, many different service experts and authors use this idea of empathy. But what does empathy actually mean? And what does that actually convey to your audience that they need to know from you? What I want to share with you is this definition first of what is empathy. I've seen a number of different definitions, but the best definition I've seen so far comes from the Cambridge English Dictionary. Empathy is defined as "the ability to share someone else's feelings by imagining what would it be like to be in that person's situation." Very simple definition, but it's so accurate. What can I share from a feelings, from an experience to standpoint, if I could just picture myself in their shoes. You've heard the term about walking a mile in someone else's shoes. There's a lot of truth to that because it says, how do I know what somebody is going through? How can I be able to identify what they're feeling, unless I can imagine myself in that situation. Now I will say that empathy is far more natural for some of us compared to others. And some people might even ask like, can I even nurture empathy? Can I even cultivate empathy? I absolutely believe that you can, but there are different types of empathy. I want to look again with empathy, there are three different types. Really there are five different types and I'll mention two of the five types first that we won't really focus on today. The two types I won't really focus on is somatic and spiritual empathy. Somatic empathy is really tied into that feeling somebody else's physical pain by inflicting that same physical pain on yourself, or giving yourself license to experience the same physical pain. There's also some weird phenomenon like somebody can say like identical twins, there've been reports in different studies that show an identical twin can sometimes almost sense when their twin experienced some physical taints and saying where it's like, Oh, my sister hurt her knee. (Transcription continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
15:33
November 6, 2020
How to Create a Podcast One Sheet That Will Get You Booked On More Podcasts | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
So you want to get booked on more podcasts, but you say, how do I put together the right podcast info sheet or a one sheet? What is a podcast one sheet? Well, I'm going to show you how to create a best podcast one sheet that will get you booked on virtually any podcasts you actually want to be on. So we're going to jump in with the first little detail, what is an info sheet? What is a podcast one sheet? Well, a podcast one sheet, think of it like a one to two page info that has some information about who you are, your headshot, your information about your topics. So we're going to cover about all these different details, but essentially it's a little like a PDF that you can email to a podcast host so they can get an idea of who you are, make sure it's right fit, topics that you're passionate about, and make sure that you can be a good, interesting guest for their audience. So first thing is what is a podcast info sheet or a one sheet? It's one to two pages. I've seen some go to three or four pages, but make sure it is brief. Go for brevity, pack the value without making it too busy. You might say, how do I put this together? I recommend, if you're a design novice, go to canva.com, C-A-N-V-A dot com, I think I spelled that right. C-A-N-V-A dot com. You can sign up for a free account, they have all these templates in place. I also have a podcast one sheet template. You can ask about that. I can tell you about that a little bit later. But anyways, what do you actually include on your podcast one sheet? The first thing I want you to include is your headshot. Make sure your headshot is there. You might say I don't have a great headshot. Invest in a great headshot. Find somebody who is a photography student, find somebody who's passionate about photography saying, I just need a great looking headshot, kind of a blurred out background. Make sure that you're wearing a great shirt or a great top, and that it actually can show you smiling. That you're actually going to have an engaging conversation with them. So invest in a headshot. The thing is also include a bio about who you are. Now we'll get into that a little bit, but actually before we get into that, let me add on that, not just a headshot, but make sure it's branded for your business or for your message. So branded with logo. So all throughout your podcast one sheet, is a front page, second page, even if you go three or four pages, make sure you have your logo, make sure you use your color, make sure it looks and feels like your website because it is an expression of you and your message just like your website is. So you can have that included. I also recommend putting in of course your bio. Now you can have two different forms of bios. I've talked about this on other different recordings, is that you have a short form. I like that being about 60 to 80 words. (Transcription continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
11:48
October 29, 2020
How to Be the Best Podcast Guest Ever | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content
So you want to be the best podcast guest ever. How do you make that happen? What do you need to do ahead of time? What do you need to do during the podcast? And even what do you need to do after the podcast to make that a reality? My name is Jon Cook. I'm the founder of Keynote Content. I am the creator of the Expert Message Method, a number one international best-selling author. And I'm here to show you how I've guided over 800 different speakers to get on more podcasts and the different tips and different practices we put in place to help make that a reality. So the first thing I want you to think of is be the right fit, be the right fit. And what do I mean by that? It means that there are over 800,000 active podcasts just on the Apple podcast store right now. So how do you know which one's the right fit for you? Well, you do your homework. You try to figure out what is the right podcast for my niche, for the people I want to connect with, but also the host. What is the host like? What are they interested in? And making sure that for the different episodes that they've had coming up before you, what would potentially be a right dovetail fit into that. And so it's saying out of all the ones in your industry, try to focus on like the niche podcasts, see if you can find what are the rising podcasts or the new podcasts that are getting a lot of traction that are looking for guests. Podcast hosts are often looking for great guests, make sure you're their best one. And this is what today is about. So first thing is, make sure you're the right fit. Not just any podcast, but the right podcast for you. Second thing I want you to do is prove your homework. And what I mean is prove that you've done your homework as far as like, "Hey, I know what the podcast is about. I know who the host is, what their business is, what their emphasis is. And I can be able to show that with how my communications go from the very first message or email." So I can't tell you how many different times that I have reached out and I've seen so many different podcast guests who want to come onto my podcast or come on to other podcasts, just send an email saying, "Hi, first name." And they just use a template. And they don't even take out the first name placeholder text. It's so confounding to me, how just a little simple thing can be missed right off the bat. But by doing your homework, you can reach out and say, "Hi, Steve, or Hi DeAndre." Or, whatever your name is, making sure that for the host that they know you've listened to their podcasts, you've listened to a couple of recent episodes, you even said, "Hey, I even put out this review of your podcast recently. And here's what I know is going to be a great fit because I've done my homework. I know that I've listened. I see what your podcast is about. And here's why I would be a right fit." And so from there, there's also this next part of saying, if you're going to be proving that you're the right fit, show them examples. And what I like to say is you put together a podcast info sheet, or one sheet, whatever you want to call it, some people call it an info sheet. Some people call it kind of a podcast one sheet, whatever it might be saying, give topics. (Transcription continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
12:38
October 22, 2020
Top 5 Lessons I Learned from Presenting on Virtual Summits | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content
It's Jon Cook with Keynote Content. Thank you so much for connecting with me today. I want to talk with you about virtual summits. Now of course, with COVID-19 disrupting so many in-person events and we're still quite aways away from seeing more in-person events coming back, a lot of questions I hear from clients of ours, who are speakers, are saying, "How do I leverage my time as kind of a virtual summit contributor?" Whether as a panel contributor or as an actual feature guest, "How do I use that to provide the best possible experience to meet the expectations for the host, but also really serve the audience well?" So I'm going to walk you through, there are five different lessons that I've learned. I've been on several virtual summits over the last year. I want to share with you. Here's what I've learned. Here's some tips, some techniques, that you can use to help make this a great experience for everyone, including yourself and how you can grow your business, your list, like as a subscriber list, or you can grow kind of your influence as an industry authority using virtual summits. So the first thing I want to share with you today, is that I want you to have a great background. Now, I'm traveling right now and so if you're watching this, happen to see the video of this, is going like, "Hey, that's not necessarily a great background." Well, it's one where I like to say, I have a background that isn't distracting. So don't have a ton of artwork, don't have a ton of different sayings or whatnot in the background. So not what I have right now, but like choose a green screen background or whatever it might be. So have a great virtual background, and from there it says... If you're saying, "I don't know if I have the space or what," just choose a blank wall. Maybe hang up some artwork, maybe have just a little picture you can put up kind of like, "Hey, this is my speaking background wall." You can have something that is a great, very much a white or a gray kind of just a solid color background. That's a great background for you as a virtual summit presenter, because it limits the distraction. That way people won't say, "Oh, I have that book," or, "Hey, what's that article? Really, they believe that?" Or, "I didn't know they..." It takes with the distractions and make sure it's a great experience. So that's the first thing, have a great virtual background or actual physical background. (Transcript continues) Recommended Lavalier Mic: Deity V.Lav Pre-Polarized Lavalier Lapel Microphone Omnidirectional Condenser Mic Recommend Video Camera: Logitech HD Pro Webcam C920 ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
13:47
October 15, 2020
How to Ethically Activate Endorphins Through Your Marketing Message | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. Thanks so much for joining me. We are in the last of the four-part series we've been doing, talking about neuroscience, talking about specifically the four main chemicals inside your brain, inside your audience's brain that you want to be able to activate, and then connect on that activation with your products and services to better serve your audience. And again, as we go into all of this content and we talk about neuroscience, there's this amazing power that exists in the human brain. I believe it's one of the greatest forces in the world. But the key part is that with great power comes great responsibility. So, as I share all this information for you, it's with this belief, with this hope that you use this information with integrity, that you actually use it to serve your audience, not manipulate. So, we've gone through these first four, but again, one of the ways I love to remember these four chemicals, is what I call DOSE: D for dopamine, O for oxytocin, S for serotonin, and E for endorphins. We're going to talk about endorphins today. But before we get into this you might say, "Okay, Jon, who are you? What's your credibility?" I spent the last four years studying a little over 11,000 hours worth of time invested into studying neuroscience: how the brain is wired for impact, for influence, for messaging, sales copy, social media, how a speaker from the stage can share a story and know it's going to connect with a specific part of your audience's brain. Now take that information, I've brought it into working with clients. I've worked with over 1100 different business coaches and consultants, and more than 800 different speakers since 2017. That's my credibility. And today, endorphins is the one that I think might be the most misunderstood of all the four brain chemicals. This is the one that's most misunderstood. In fact, you might even see the idea of endorphins, you might think adrenaline junkies, people jumping out of perfectly good airplanes, or swimming with sharks, or dirt bike racing down a mountainside, or something crazy, just getting your adrenaline going. That's what I thought for as well. But then about three or four years ago I connected with Dr. Reef Karim. He's from the Semel Institute of Neuroscience with UCLA. And I asked him, and it was supposed to be about a 10, 15 minute conversation. We sat and talked for about two hours about neuroscience, about how the brain is wired for imaging, for impact, for messaging, for even different words, phrases, the way that our brains are wired. And he said, endorphins, he said, "Jon, what I wish people understood about endorphins is that endorphins is not about me. It's not even about you. It's about other people and what we can do on their behalf, risking our status quo." And I thought it was interesting and so we talked about a little bit more. I said, "What do you mean about the status quo?" And as we went through the conversation it occurred to me... (Transcript continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
13:30
October 8, 2020
How to Ethically Activate Serotonin Through Your Marketing Message | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. Thanks so much for connecting with me today. I want to connect with you about the four main chemicals inside our brain. We have dopamine, oxytocin, serotonin, and endorphins. Not just the main chemicals but the main happy chemicals... The chemicals that your audience wants to experience through your products, your services, your coaching, your talks, your webinar, or whatever might be. When you give a message with your audience, those are the four chemicals that your brain, that your audience brains are craving that they want to experience. And so we were going through the series talking about D for dopamine, O for oxytocin, S or serotonin, E for endorphins. Those are the four kind of happy chemicals. And I've already done a couple of videos about dopamine and oxytocin. Today I want to talk with you about serotonin, but before I really jump into this, you might be saying like, "Who is this guy? Who is Jon? What's your credible ability that you can talk to me about brain chemistry and how our brains are wired for influence and impact?" I spent over 11,000 hours and over $50,000 researching these four chemicals, testing them with sales copy, Facebook ad copy, Google ad words copy, website pages, creating contents for speakers from stages, working with over 1100 different business coaches and consultants, and more than 800 different speakers over the last four years. And what I've learned is here, our brains are wired for these chemicals and how our audience can respond to those inside our messaging, that we can then activate with our wording, with our phrasing, our messaging. And then we can deliver on that with our products and services. So we can know how to activate these chemicals and then deliver on that in a way that we say we feel good about activating that chemical because anybody can activate a brain chemical with manipulation and that's icky. We don't want that, but say, if I know how to activate that with certain words and the phrasing that I use inside my messaging, that I know can lead them to a product or service or solution that ethically delivers on that desire, then I've truly served my audience. So serotonin is what we're going to focus on today and serotonin what I call kind of a happy chemical, that sunshine chemical. And I live in Denver, Colorado, here in the United States. And we have over 300 days of abundant sunshine. I know if you live, maybe in the Midwest of the United States, it might be a little dreary, a little cold, whatnot, overcast. We have sunshine. And now you probably have had these moments where you say, "I kind of feel like in a funk." Like it's just a funky day where it's overcast, cloudy, kind of a blah type of day. I've been there too. I've been there a lot of times, where it says, it just kind of feels like there's just not a lot of sunshine, but then the sun comes out and you take a five-minute walk and come back and you say, "Wow. I just feel like this is a great day." (Transcript continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
12:27
October 2, 2020
How to Leverage Virtual Summits to Grow Your Audience With Mark Wade | Copy & Content with Jon Cook, Presented by Keynote Content
Sign up for Summit Talks with Mark Wade to catch my session on "Neurempathy: Why Your Audience Craves a No-Bulls*** Perspective from Someone Who's Been In Their Shoes".  We're giving away a Summit Pass for Summit Talks (valued at $70). You need to sign up for Summit Talks and screenshot me a copy of your registration and I will choose one person to win our complimentary Summit Pass. Grab your spot for free here: https://bit.ly/summit-talks-JC ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
44:04
September 25, 2020
How to Ethically Activate Oxytocin Through Your Marketing Message | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content
It's Jon Cook with Keynote Content. Thanks so much for joining me. Last time I connected with you, I talked about the first of the four happy chemicals that our brains have, dopamine. We have the four main brain chemicals, dopamine, oxytocin, serotonin, endorphins. What it is, I spent the last four years spending a little over 11,000 hours, investing over $50,000, researching neuroscience, doing testing, split ad testing for Facebook Ads, Google Ad, copy, sales page copy. What it is, I found out here is how the brain is wired for influence, for persuasion and the ethical responsibility that we have. If we really want to serve our audiences, how do we make sure that we connect with them in a way that is powerful and is not going to feel like any type of manipulation? I previously talked through dopamine is the first of the four brain chemicals. Today, I want to talk with you about oxytocin. Now, oxytocin, and before we jump into oxytocin, we use the acronym DOSE, D for dopamine, O for oxytocin, S for serotonin, E for endorphins. Really easy to remember that way, say, "What is the right DOSE of connection I want with my audience that can then ethically deliver on that connection with my products, my services, my programs, whatever it might be?" We already talked about dopamine, now talking about oxytocin. Oxytocin is so interesting. I call this kind of the connection or the love chemical, and it's the same chemical that's released during a hug or when you get your paycheck. It's when a mother gives birth. My wife and I, we just welcomed our third child into the world, our son Nolan. He's just a ball of joy, and so figuring out life. He's about two, three months old now, and what I've realized is that oxytocin is the strongest chemical that's actually released during childbirth on the brain chemical side of things. What it does is it's released through the birth process, and it creates this oxytocin drive and a connection between the mother and baby. You've heard of the terms like nothing stronger than a mother's love and, chemically speaking, that's absolutely true with oxytocin. Oxytocin kind of gives you that baseline of saying, "I am connected to something or someone bigger than myself or greater than myself." With that oxytocin, it's that same chemical that we also drive to be I want to be a part of something extraordinary, something that's beyond what even I can bring into the world just on my own. With oxytocin, you see that same chemical that's manifested during protests or when people are seeing the part of a groundswell or a movement. Likely if we could have done any type of MRI, kind of a functional MRI of the blood flow that was going through the mind of Thomas Jefferson when he was penning the Declaration of Independence, we would have likely seen a massive spike in oxytocin [inaudible 00:02:48] was thinking about we, the people, so protest movement. ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
12:30
September 17, 2020
How to Ethically Activate Dopamine Through Your Marketing Message | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content, thank you so much for joining me for today. What I want to walk you through is the understanding of how our brain is wired for four main chemicals, dopamine, oxytocin, serotonin and endorphins. Those are four chemicals that some people refer to as the happy chemicals, or the upbeat, positive chemicals in our brains. They're the brain chemicals that are tied to desire and fulfillment and happiness. Things that we could all use a little bit more of in our life, especially with things that are going on with COVID-19 and the economic meltdown, and uncertainty in so many different areas and spaces. So what I want to walk you through is we're going to start a series of trainings here about how to leverage, and ethically deliver on those brain chemicals, dopamine, oxytocin, serotonin and endorphins, and how to ethically activate them and then deliver on them with your products, your services, your coaching, whatever that might be. So what I want you to focus on today is with dopamine. Let's talk about the base of dopamine and who am I to be able to share this with you? Well, over the last six years, I've spent over $50,000 and a little over 11,000 hours studying neuroscience and these four chemicals and the effects that they have on influence and impact and the way that our messagings for websites, for speaking from stages, for podcasting, YouTubes, whatever it might be, and how our brains are wired to be influenced by this messaging. So, inside that space, I've learned quite a bit about how our brain is uniquely wired, and how we can first reject negative manipulative messaging and how we can embrace messaging from people that have built that trust and have proven that they are industry experts. And for you with your audience, you want your audience to know that you are someone that you can trust, that somebody that I can be able to understand here's exactly what you're thinking, here's exactly what you're going through, what you're feeling. And here's how I know I can fulfill on those unmet desires and questions and problems for you, with my products and services. Of the four chemicals, dopamine, oxytocin, serotonin, endorphins, you want to say, "How do I even remember that?" Well, I love using the acronym, dose. D-O-S-E. D for dopamine, O for oxytocin, S for serotonin, E for endorphins. I'm going to walk you through each of those in different videos, different trainings. I'm going to do, I'm going to share this with you. So this first one is dopamine. Dopamine is arguably the strongest chemical that our body naturally produces, and that we can actually experience inside our human bodies. And it's what happens when these things, these phones that we have glued to our faces, in our hands, when it vibrates or when the notification goes off or you hear that email alert, what it does is it's activating that sense of dopamine. That feeling of somebody's values my perspective, my contribution to life. And dopamine is also tied into the desire of love, power, success, fulfillment, even intimacy. ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
14:24
September 10, 2020
Ditch Your Mission Statement. Do This Instead. | The Copy & Content Podcast with Jon Cook presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. Thank you so much for joining me. For today, we're going to talk about mission statements. And frankly, I think you should just ditch whatever mission statement that you have, even if you say, "I really like it. I worked so hard on it." Hear me out here. I believe that mission statements are basically bingo sheets of buzzwords. They're this conglomeration of words that we expect to see inside a mission statement. Now think about the last time that you looked at your mission statement. If you have a mission statement for your company, when was the last time you even looked at it? It's probably on a business plan somewhere, or maybe it's on a page of your website, and it's just there and it's just filled with a lot of buzzwords, things where you say "It doesn't really inspire me." You might say, "Okay, but what are the words we expect to see inside a mission statement?" Words like leadership and excellence and integrity. Now, why would I pick those three words? Because those are three of the exact words that were included in Enron's mission statement. And if you're familiar with US business history, Enron was the largest corporate bankruptcy with over $50 billion of corruption, and that's billions with a capital B, that's not exaggeration, $50 billion plus in corruption. There are levels of corruption on all levels of Enron was corrupted and so when you look at leadership, excellence and integrity, their mission statement really had very little to do with how they actually operate, with how they actually built in the culture and the environment for their business. But look at your business, look at it what it is saying, if I want to have a statement, something that really speaks to the ethos, the DNA of who I am as a leader, as an expert in my industry and how I want my team and my clients to engage with our company, how do I want to inspire them? So take that mission statement, kind of ball it up, throw it away. What I want you to do is write a manifesto and the beauty of a manifesto is that it's tied in with something that seems to be more tied into the very depths of who we are. In a manifesto, it inspires, it can be a series... We believe statements, or it can be a poem, it could be some type of document that helps you say, "This is the guiding lens for how we see every conversation, every interaction, every opportunity with our clients, whether we say yes to something, or we say no to it, whether we say this is something we're going to pursue in the future or something, and we say this is worth living and breathing and dying and fighting for." That's what sets your lens because business and life is too short. Just work with anybody, just work with any opportunity, just to take any moment to say, "I guess we'll do that." A manifesto sets the right lens. (Transcript continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
12:40
September 4, 2020
Why You Need a Start Here Page on Your Website | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content, thank you so much for joining me today. As I talk with different coaches, speakers, industry experts, they're saying, "I have my website, I put it together but my traffic goes to all these different pages. Whether it's going to blog articles, whether it's going to a lead magnet, whether it's going to the about page, or services page. How do I make sure that [inaudible 00:00:22] coming into my website... Is there a preferred landing spot that I want them to go?" And I recommend putting together what I call a 'Start Here' page. And a 'Start Here' page gives you a smaller sandbox to be able to present, "Here's exactly what I want my audience, every website viewer... I would ideally like them to go to my 'Start Here' page to read about a few important details that strips away everything else that's good but maybe not as important for the first time viewer. For somebody coming to my website for the first time, how do I know I want them to read this exact section of content?" So, on a 'Start Here' page... I'm just going to put, 'Start Here' page. I recommend putting in what I call your ... this is your cornerstone content. Initial, we talk about is, who is this for? So, I like adding in like, "What is your unique value proposition?" So, your UVP. I recommend having that towards the top of your page on your homepage and then reinforcing it in a creatively redundant way on your 'Start Here' page. And how you can do that is saying, "We work with this people by doing this so they can that. And we do this and we are the only agency or firm or organization that focuses on these unique characteristics that make us different than these other competitors or other people in our industry." So, you start with a unique value proposition but then what I like to do is say, "We're not just saying, 'Here's the unique value proposition,'" but embed the exact core problem that you focus on with your services, with your content, whatever it might be. Focus on that exact problem and then raise or amplify the intensity of that problem. Make them know that you understand. On your 'Start Here' page, I also like to include a manifesto. And a manifesto, it doesn't have to be several thousand words, certainly not. In fact, the best manifestos that I've ever seen are ones that are about 150 to 200 words. So, aim for about 150 to 200 words for your manifesto. And it really focuses on what is your why? You're probably very familiar with [inaudible 00:02:23] start with why. But if you have a way to articulate that why, right off the bat for somebody coming to your website, they're not looking at your services page and they're not looking at your about page or all these other different pieces. But they're looking at, what is the exact info that is most relevant to me right now on this website right here? By putting in your why in your manifesto, what it does is it [inaudible 00:02:45] a lens for how they... You want them to see the rest of the content on your website because your why, yes, it's about what motivates you but in some sense it also says what is important to them. (Transcript continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
12:46
August 27, 2020
How to Align Your Messaging with the Right Prospects for Optimal Fit | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. Thank you so much for joining me today. While you're watching this, as you're listening to this, what I would love for you to do is hit the subscribe button. You can connect and catch up with content as I share it each week. And today, I want to talk about how to align your messaging, how to align the way that you talk about your services, your business, for the right prospects, for the optimal fit. Something I've found about four or five years ago. Really, I started to see these frustrations with different clients and they're saying, "Well, I'm getting business in, I'm getting projects, I'm getting companies who are connecting with me but I'm kind of miserable." I said, "Okay, tell me about the people that are making you the most miserable." And we started to see this pattern that the people that were making them the most miserable, even though they said, "Hey, I'm bringing in a fortune," but the fit wasn't right and they were miserable. They're saying, "It's scope creep, or it's just wrong personalities. Or they're just, frankly, they're just jerks and I don't want to work with them." And so I said, "Let's put more emphasis on the fit and how do we then align your messaging to attract those optimal prospects so you can know it's the right fit?" I'm going to walk you through a few different things today. But one thing I want you to keep in mind is fit beats fortune all day, every day. Fit beats fortune. It means that I would much rather have a lower number of clients that are coming in that are at maybe even the same income per project or per contractor engagement, same amount, but a low number of clients and say, "I feel more fulfilled. I'm happier. I get to work with amazing people." As opposed to saying, "Yeah, I have a flood of clients are coming in. Most of them are making me miserable, make my team miserable, making the fulfillment process just kind of a nightmare." Fit beats fortune. And you've seen a number of different studies. You've probably heard about a number of different times where people will say, "I would much rather take a salary of this amount and know that I can be fulfilled in my work, doing something I love as opposed to a salary that's twice as much or business that's twice as big and just feel miserable." Fit beats fortune. But as you say, how do we then align the messaging? The first thing I love saying is let's look at your unique value proposition or your UVP as it were. Unique value proposition. And from that, there's the more specific we are about who it is that you want to serve and how you do what you do and what you do, the more it's going to automatically connect with the people who are the best aligned with that already. And it's also going to allow people who are not aligned with that to find out, is that something that I want to pursue? Or do I self select myself away from that and find another service provider, another expert that might be a better fit for them? And the way I like to look at is going, fit is about serving your audience before they even become your clients. (Transcript continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
13:28
August 21, 2020
The 5 Levels of Content Ideas (And How to Know Which Types of Content to Create With Each Level) | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. I'm so excited to be sharing this idea with you today. I was talking with a client earlier this week about, you come up with an idea, you have a concept, you have a question, you have an Aha moment while you're working with your clients. You're putting together some content you say, "But, I don't know what to do with that idea. I know it's a great idea, but I don't know what type of content do I create off of the idea." What I wanted to talk to you about today is how do you find out what is the quality or the depth of an idea that matches the type of content you can create off of that idea? Because, not all ideas are created equal and not all ideas deserve the same level of attention for your audience from idea to idea. So, I want to share with you five different levels of content you can create based off the ideas so it's matching ideas with content levels. The first one that I have is just a status update. A simple status update. And, this could be same thing as like a Facebook post could be a Tweet. It could be any number of things like a Tweet. It could be a LinkedIn status. It could be Facebook post, not even a post but more like a question or something like that. A question, what it is, is it's intended to only have about a 20 to 30 second consumption. And, then from there to have people say, "Okay, give your thoughts, give your ideas inside the comment section we'll go from there." And, really starting a conversation. These are some of the best engagement starters for your audience. These are not intended for you to share long pieces of content. It's not a 20, 30, but it's asking a question or it's giving idea. And, most of the ideas that I came across, working with clients, I've worked with over 1100 different coaches and consultants over the last four or five years. And, from there, assigned most of the ideas that you come across are really just status updates, they're tweets. They're not intended to have you going on camera for five, 10, 20 minutes, whatever it might be. Or on your microphone, they're intended to be short, very much engagement driven. Too many of these short form or these status update questions get turned into blog articles, and that's not the intent of that. That idea is the right size to just a status update. Second one though, it's kind of a short form content. And, I would say a short form content really, it's less than five minutes. So, can you share this idea and really give it the value that it deserves in five minutes or less? And, a lot of these are articles. These are, in some instances, it is a true Facebook post where you go into depth and detail. It takes you about three to five minutes to truly read, consume. From a blog article standpoint, it is five to 600 words about that length of time. It's a short form concept, and it's not intended to be a full concept in that regard. I would say the ideal or the likely place for this is a true Facebook post and not just a status update or not just a question on Facebook or a poll, but it's an actual Facebook post. (Transcript continues) ------------ Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
15:25
August 14, 2020
How to Get More Clients Through Your About Page | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. And I want to talk to you today about probably the most undervalued page on your website. It's not your homepage, it's not your sales page, it's not your services pages, it's not even any of the pages about contact or lead generation. It is your about page. It is arguably the most underappreciated, undervalued and underutilized page on your website. So, I want to talk to you about how to make your about page, actually be a lead generation or a customer generating tool. So, first thing I want to start is, what does your about page... Really, who is it for? Your about page, first and foremost, is not about you. It is not about you. You might say, "Well then who's it about?" The about page is about how you can communicate the value of the interest, the perspective that you have for the potential reader. You don't write this for you to read it. That's called a diary. You write your about page or you create your about page so that other people can see, what is it that you are about that matters to me? What is your purpose? What is your passion? What is it from a credibility standpoint? So we're going to get into each of those, but what I want you to know, first and foremost, your about page is not about you, in the end goal. The end game is for somebody to read it and say, "I know what's important about you, that matters to me." So when we look at your about page from saying, what are the details you need to have on that about page? Why does somebody even come to your about page? You may not realize it, but your about page [inaudible 00:01:28], usually a website, one of the top pages from a traffic standpoint is your about page because people want to know, I don't want to do business with the brand or with some company that doesn't have a name and a face. I want to do it with a person who happens to represent that brand. People aren't doing business with your business because, Oh, you have a great logo or you have a great statement or you have great services, first and foremost, they want to know, are you somebody that I can trust? Are you somebody that I know that I can reach out to and say, I know that by looking at your credibility, that the person I'm connecting with can actually deliver on this promise that I'm reading on this website page. So, for your about page, putting a face with a brand name is also a big part of this. So, for your about page, it's amazing to me, to how many different businesses still don't have headshots on their brand page, on their about page. So, okay, if you're going to say, hey, this is the founder or the president, and this is all the team members listing it off, put faces with them, take nice headshots, just a nice, solid background, great smiling headshot. So people can say it doesn't matter what you look like. It just matters that they can tell what you look like, whether it's, oh, wears glasses or they look like me, or she looks like me, he looks like my brother, whomever it might be, what is they want to have some type of name recognition to go with the brand recognition... (Transcript continues) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
11:01
August 6, 2020
How to Write Better Blog Posts In Less Time (Even If You Hate Writing) | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. Today, we're going to focus on a topic that I think is very unexpected, especially here in 2020 and coming into 2021. A lot of people were saying, "I want to start a blog. I want to write blog content for my audience." I'm going, "Wait a second, didn't the blogging go the way of the Dodo? We have videos. We have social media. We have Facebook groups. We have podcasting, all these different other forms of content. Where are people coming back to the written content?" As with many things in life, you start this pendulum swing, "Oh, my gosh." Blogging was so incredible from the mid, actually, late 90s into late 2000 and what not. And people are like, "Wait a second. Video is coming up." And now it's going to make this pendulum swing back to videos where it is. And they're like, "No, I want to start a podcast." And then it goes, "Wait a second. We have this inundation of all these videos and audio." Saying, "People taking the actual time to craft written content. How do I make sure that I get back in front of that curve when we do this pendulum swing back to written content?" Because it's easy to whip out your phone and shoot a quick video and say, "Yeah, that's great," whatnot. And it's off the cuff. It's not that well-prepared but saying, if I take the time to actually write great content on a consistent basis, from my brand perspective, from my brand voice and expertise, it shows that this is not just on a whim, but this has a lot more planning and intentionality behind it. So what I want to do with you today is I want to walk you through, here's how to create a better blog post, better blog content in a shorter period of time. Because did you know that the average blog post... Orbit Media did a survey. They found that the average blogger spends three hours and 57 minutes on one blog article or one blog post. That's insane from a period of time. For me, I do writing every day on a consistent basis. Over the last 10 years, I've written over 2200 blog articles for myself and for my clients. I'm here to tell you, you can create better blog content in a shorter period of time. And it's not that hard to cut down that prep time to create great quality blog content. Even if you're saying, "I'm crunched for time," or, "I may not even have the great ideas," or maybe even, "I hate writing," this is for you. So I'm going to walk you through. The first thing I want you to know is that you need to start with a big idea. So big idea is your first one, and that big idea is I want to help people know how to lose 10 pounds in two weeks. Even if you have no time, no exercise equipment, no, whatever it might be. Taken up all those objections, the big idea is I can help you lose 10 pounds in two weeks of healthy weight, even if you have all these things where you say it's not possible. There's no way that that can happen. I'm here to tell you, yes. So, that's one big idea. My big idea for this, show you how to create better blog content, even if you hate writing and do it in less time. So there are other different variances, but it's creating better blog content. That's my one big idea. (Transcription continues)  -----   Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
16:58
July 30, 2020
How to Write a Speaker Bio that Doesn't Suck | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. Thanks so much for joining me today. One of the key challenges I hear from so many different speakers is, "Jon, I have an amazing speaking opportunity that I'd love to be a part of, but I don't want to send my speaking info because frankly my speaker bio sucks. It is boring, it is putting people to sleep just reading it. I need a better speaker bio." These aren't just new speakers who are just starting out. These are speakers who have been well-established, they are industry experts, they are ones who are saying, "I already have established that I have a best-selling book. I have clients, I can get results, my name is recognized," but for some reason there is this almost like, "I don't know how to talk about myself in my speaker bio. Either I sound like a narcissist or I feel like I'm underselling myself. Can you help me?" In fact, this is a couple years ago, I got a call from a New York Times best-selling author. He said, "Jon, your name was given to me as somebody to write my speaker bio. I have been staring at my screen, a blank page for the last hour writing things, deleting everything, writing, deleting and I am just frustrated and I saw your information, I want to reach out to you. Can you help me?" Yes. For the last four years, I've written over 800 different speaker bios, speaking bios for over 800 different speakers. Worked with them one on one, crafting the message, getting them on the right stages, helping them deliver their content, helping them put together their speaker bios or speaker promotion material. This is what I do. So I'm going to walk you through here's how to create a speaker bio that doesn't suck or put your audience to sleep. So there are two different types of speaking bios that I've put together. Initially what I recommend is putting together your feature-length, and your feature-length is about 170 to 200 words long. So I'm going to write it here, I'm writing on a whiteboard here, 170 to 200 words long for your feature-length bio, and then once you have that in place, then I'd like to trim that down to what I call your short-form bio. Your short-form is about 80 to 100 words and what you want to do is you want to make it so super easy for the person who is the decision-maker for an event, somebody who's like ... Whether it's a podcast host or whether it's an event planner, meeting planner, whoever it might be, for them to essentially copy, paste your bio right into the promotional material for their event. That way they don't have to rewrite it. They don't have to edit it. They don't have to change from first person to third person, whatever it might be. The way to do it is by writing your bio so they can just copy, paste. Now I might have just tipped my hand there a little bit. You're saying, "Okay, do I write in first-person or third-person?" I recommend for a speaking bio always writing in third person. Third-person gives it a little bit more of a professional take as far as like the content goes. So third person allows you to say, "Hey, Jon Cook is the founder of Keynote Content, he is the creator of the expert message method and a number one best-selling author," that gives you the chance... (Transcription continues) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
12:35
July 23, 2020
What's the Best Way to Improve the Quality of My Online Content? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. Today, we're going to talk about what are the ways to improve the quality of your online content, specifically as a speaker, as a coach, as a podcaster, YouTuber, or as some type of industry expert, whatever you're doing to put out great content in the world, how do you make sure that the quality that content continues to increase over time? So I'm going to give you six different tips, different ways I know to improve the quality of content, different ingredients to keep adding into your content. So people keep saying, "I've got to read your content. I've got to watch your video. I've got to listen to your podcast. I've got to read that blog," whatever it might be. These are ways to improve the quality of your content over time, actually over in a pretty short period of time, you can improve the quality of your content with these six different ingredients. So the first one I want to mention is just be yourself. And I'm going to start with this because there's a lot of pressure just to be a parrot. You know, you hear something online, you hear something from this favorite podcaster or from this favorite expert, this guru, whatever it might be. And you're like, "Oh my gosh, I love the way they say that." Then you take that and you start to almost talk like them or try to create videos like them and try to be somebody that you're not. And it sounds exhausting because it is exhausting. So I'm giving you permission, permission that you already have. This is me kind of writing out your permission slip as it were for you to be able to create content that's you. That has your flair, your personality. Even if it's weird, it's wacky, it's out there, whatever it might be, even if it's a bit nerdy, just be yourself. Take that deep breath, embrace the fact that you can create content in a unique, fresh way because your audience signed up to connect with you. Not to connect with that other person's content. If they want to connect with that other person's content, they can get on their list, but they didn't get on your list as far as you know, what they got on your list. And it's your responsibility to show up the way that they expect you to show up in a way they're going to look for your personality, for your perspective, your insight, the quirkiness, whatever it might be, just be yourself. So that's the first thing. (Transcription continues) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
13:14
July 15, 2020
Navigating the 3 Speed Levels of Prospective Buyers | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Hey, it's Jon Cook with Keynote Content. Thanks for joining me again, as we look at the three lanes of buyers action, whether you are a coach who's selling a program, whether you are a course creator, who's selling a digital course or community, whether you have some type of done-for-you service, you have a workshop, you have training, something that you're selling online. Something that you have a prospective buyer that's looking at to purchase from you, you need to recognize that there are three distinct lanes for each buyer, each prospect that's coming to your sales page to connect with you, whether it's at a conference or whether it's connecting for a sales call, recognize that there are three speeds. And today, I want to walk you through what those three speeds are and how to carefully navigate each of those, so that you generate and you curate that interest over time so that they can purchase when they're ready. So, you have the pieces in place to make it an easier decision for them. So, as I walk you through, the first thing we need to recognize is that of these three lanes, 70%, as many as 70% of the leads coming to your website or connecting with you at a conference or through a call or some type of prospective interaction, as many as 70% of those leads are not ready to buy in the first 30 days. Databox just came out with a survey recently that talks about, of all the people that they surveyed, different types of digital marketing and different product presenters, whatnot, people who have a rather high ticket, thousand dollars plus type ticket that they want to offer their prospective buyers, saying that as many as 70% of the prospects coming to those websites, landing on those sales pages, were not ready to buy. And so, as we look at your prospects, the three lanes are fast, medium, slow. I know that's very groundbreaking, fast, medium, slow, but for this, I'm going to walk you through these three lanes and how you can nurture the interest for all three of these, in a way that makes sense for your business, with your timing. So, when people say, when they're ready to buy, you already know you've given them the best opportunity to understand, to get the objections of the way, to get their questions answered, to have that confidence in place that they know they're making the best decision with you and your business. So, the first one, fast lane, these are for prospects who are, the first 48 hours after connecting with you and your offer. It's not that they've just connected with you, but they've connected with your offer. They've heard your offer for the first time. They've landed on your sales page. They've seen you make that presentation, do that webinar, some type of breakout, whatever it might be, in the first 48 hours, these are the fast acting. And so, different people say, "Well, you can add in a ..." Like if you're doing an online course or some type of coaching program, you've probably heard the pitch, "Here's also a fast action bonus, for the first 15 people who sign up, here's what's also included." And that tends to create what we call a table rush or what we call that wave the card in the air, and the first 10 people can get back to my assistant at the table, she's the one sitting in the back, or he's the one sitting back there, that's my sales team, the first 10 people, you get this type of bonus added in. (Transcription continues) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
16:54
July 1, 2020
Best Online Referral Sources for Coaches and Consultants In 2020 | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
What we've seen over the last several months is that there's been a big shift, a big disruption, of course, in the coaching and consulting industries because of COVID-19, because of this global pandemic. What I want to walk you through today is here are the ways to get online referrals and what are the best online sources for getting referrals, specifically as a coach or consultant here in 2020, and as we finish out this year and going into 2021, where the best place for you to find those referrals or the best places to hang out, to give value, to make sure that those are turning into actual lead generation sources for you with your coaching and consulting business. I'm going to give you four different ideas for today, but before we jump into this, you might say, "I don't know how any of this is set up. I don't even know what to do or where those places might be. I don't know, this whole COVID-19 has disrupted so much of my business, my industry." That's why you're here. Just you listening to this, watching this, wherever you might be, you're seeing that this is an opportunity for you to get the traction and then momentum that you need as a coach or consultant. Brush the dust off, pick yourself back up. Let's do this, okay? The first place that I know that you can get great referrals online is what I call your LinkedIn or Facebook groups. What I'm going to give you today is not necessarily content where you say, "Oh my gosh, this is groundbreaking," but it's saying for all the different options that are out there. You know these options, you probably know all four of these options I'm going to give you. What I'm doing is I'm narrowing down and saying I know these are the top four, instead of the top 25, 30, I could do this, this, this, posting, liking, sharing, tweeting. Oh my gosh, how do you make sure that you're narrowing in on the top three or four that you know will work? The first one here is LinkedIn or Facebook groups. LinkedIn has started to pour a ton of different emphasis on the actual group, the community aspect of LinkedIn. You don't just go on, you don't just have connections, but you go on and you jump into a small hub, a small conversation as part of a LinkedIn group. Facebook's been pushing groups for a couple of years now because they recognize that people don't just want to be in on a platform, they want to be connected. They want to be in a group that's continuing the conversations that matter to them about topics that are most important to their future, to their interest. Facebook groups are starting to get pretty well overrun, as far as they're fairly well saturated there, millions and millions of groups now, but LinkedIn still is fairly well on the early adoption side of LinkedIn groups. If you can find a LinkedIn group that's not necessarily tied just into your industry, but into your industry specifically tied to a problem that you solve. It's not just I'm going to join a coaches group, but maybe if I'm helping parents be able to figure out how to be better parenting or if I want to help people who want to get out of, I'm not joining necessarily a coaching group, but I'm joining a group of people who are getting rid of financial debt or getting financial freedom. I would join that group far more than just joining any other group about coaching. (Transcript continues) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
13:54
June 24, 2020
Conversational Marketing Is Replacing Traditional Inbound Marketing | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
As we look at the landscape of marketing, a big question is “How do we make that transition to where our audience knows we are more engaged, more in tune with where they need us to be so we can serve them better than ever before?" Now, I read an article "The Ultimate Guide to Conversational Marketing (+Examples)" that came out yesterday on WPForms by Lisa Gennaro. I think that's how you pronounce her last name. So Lisa, my apologies if I somehow messed up the pronunciation of your last name. But it's an amazing article talking about conversational marketing. And this has been a concept that's been around for a couple years now that's really started to gain traction, because picture this idea of you are at a dinner table or at a party, a Thanksgiving dinner, or you're at a cocktail hour and you're talking with different people, and then they ask you three or four questions in a row and they don't give you a chance to respond. They just start talking, talking, talking, or they ask you a question and they give you just an explanation, all things concerned about that topic or about that idea. Then, you're going, "Well, wait a second. You didn't take the time to listen for my response. You just want to give me this information. You just want to give me all these amazing details and stories. That all could be great and interesting, but you didn't listen. You didn't pay attention to what I wanted to share with you about what's important to me to actually answer the question that you asked me in the first place." So it would be rude to interrupt with them giving you that answer and saying, "Oh, you do have interest in this. Well, let me tell you about this opportunity, about this trip." And you're going, "Well, wait a second." It seems like it's rushed. It seems like there's just this flow of information coming out and it doesn't really feel like a conversation. It would be a weird dinner party, right? It'd be a weird cocktail hour. And that's why there's this shift that's happening on the conversational marketing side, out of a more traditional inbound marketing. Think about traditional inbound marketing. Your traditional inbound marketing has where it's inbound, is typically blog articles, podcasts. It's all very content-based. It's giving great content out there. And it's amazing that content marketing is out there and it's giving people the answers they're looking for through the search engines, through Google. They're saying, "I'm looking for a podcast that talks about this," "I'm looking for a website that answers this question," or whatnot. And on the inbound side of things, it's saying people are inbound into your website based on what they found on Google or other search engines, through smart home devices, Alexa, Siri, whatever it might be. They're coming to your website and they want to know, "You have what I think is the answer to, but I want to know if this is the right answer, not just for this question, but for my question." (Transcript continues) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
13:33
June 18, 2020
How Do I Choose the Right Audience for Your Message as a Speaker, Coach, or Expert? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
After working with over 1,100 coaches and consultants and more than 800 speakers since 2016, one of the top challenges I hear is "How do I pick the right audience to serve?" How do I make sure that I connect with the right audience, I understand, that I even know that this is an audience that I'm excited to serve with my message?" So, giving you a little bit of context, for our team here with Keynote Content, we have our M3 Clarity Framework. We start with manifesto, market, message. Those are the three M's of the M3 clarity. Manifesto: What do you do? What makes you different? And why does it matter? What gets you out of bed in the morning, and what do you really want to say to the people that you want to serve? That's our second M which is market. This is the people that you really want to help with your message, that you know you can serve with your expertise. And then we talk about your message, and the expression of your message as the content that you want to give to the people inside your market. So let's focus on market, on audience, for today. When it comes to, whether you're a coach, whether you're an expert, you're a speaker, consultant, podcaster, whatever it might be, you might say, well, I could connect with this audience, or I could connect with this audience. Or even, maybe even in some situations, you might have a third audience where there's enough distinction between the three audiences that you say, this is the crowd that I think I want to serve, but I don't know because I have other options. So what I'm going to walk you through today, is what I call my Five P Method, where it goes, here are the five Ps that we're going to use to help you identify the right audience for you and how you can be able to best position and focus, just on that audience, with your message and your content moving forward. The first P that we start with, is what I call purpose. What is the greater purpose of you being able to serve that audience? What is the greatest purpose that you can deliver on? Saying, if I can connect, if I can get results for these people in this audience, what type of greater purpose does that add to the world, to history, to the universe, or whatever you want to say. So the first P with purpose, is saying, that's one of the more overlooked ones saying, well, I know I can do this because this is my expertise. Well, just because it's your expertise, doesn't necessarily mean that it adds a lot of purpose. But think beyond just what you can do with your expertise. If you can open up five more hours a week for your audience, what could that do for them, with their parenting, with their relationships, their friendships, their mental health, all these other different aspects. So purpose is not just about right here and now, but what's the end game with your purpose. So, that's the first piece. The second one is what I call passion. Very self-explanatory. Are you really fired up? Are you really excited about serving this audience? And how does that look in your everyday calendar, how does it look in your everyday conversations, the different ways that you talk about that audience, with the people around you. (Transcript continues) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
14:26
May 27, 2020
How to Overcome Buyer Objections Through Your Sales Copy | The Copy & Content Podcast with Jon Cook, presented by Keynote Content
One of the biggest problems that I'm hearing from different people as we go through this COVID-19 crisis is that there's this question of, how do I overcome buyers' objections? I have an amazing offer or I think I have a good offer, but I'm not sure if it's the right offer for my audience. How do I know what my audience might potentially object to, and how do I then address that in my sales copy or my speaking presentation? Let's say you're on a webinar or on a summit, and you want to make an offer. How do you know that the different objections that your audience might have can be already addressed, so that it pre-qualifies and pushes through those objections or overcomes those objections, in a way that gives your potential buyers peace of mind, so they can make that decision with confidence? So the first thing I want you to do is think about, is it even the right solution? The right solution may not be as obvious. You might say, well, of course it's the right solution. I know my audience. I know that this is what they're looking for. Many times, the offer that you put out there needs to be tweaked just a little bit or given just a little bit of an adjustment. So you say I know it's the exact solution that they're looking for. Because for the audience that you might have, saying, that is their solution, but is it truly understanding the problem? It might be an amazing solution, but it might be off just a little bit on understanding what the exact problem is. By getting to understand the exact problem first, then you can create the solution. Don't create the solution first and then retrofit it to a problem. Because that might be a force fit on the solution to that problem. Identify the exact problem first, and then go and identify then, here is the perfect solution for that exact problem. So the right solution is key, but then you also say, are you the right person? And you might say, well, what makes me the right person? I'm already connected with my audience. How do they know that you are the expert to give them the answers they're looking for with that solution? It might be the right solution. Let's say it's helping with weight loss or helping with wellness. But if you look out of shape or if you look like you're not showing up as a professional, they might say, how do I know? I'm not convinced that you're the right expert for this. So the right person, proving that you have the pedigree, that you have the results that says I can get you the results you're looking for with this solution, because I have this as my background. Right solution, right person. And then you also say, what is the right timing? This is key right now, especially as we're going through this COVID-19 crisis. There are so many people that I've come across where they say, hey, all of a sudden I started getting some negative comments on my ads. What's going on? (Transcript continues) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com
13:54
May 21, 2020
What's the Best Way to Monetize Your Expertise As a Consultant or Coach During a Recession? | The Copy & Content Podcast with Jon Cook, presented by Keynote Content
So much of our audience involves coaches and consultants, people who are trainers or experts that speak into these different businesses, that speak into these different conversations. And during this COVID-19 crisis, it also has kind of kickstarted this recession, at least here in the United States. And so what I'd like to do is I like to share with you, here are a couple of ways I know how to monetize your expertise as a coach or as a consultant during a global recession or during a difficult time or a downturn in the economy. The first thing that I recommend that you do is I recommend you set up a calendar with a payment link. Calendly has a great option that you can set up, and you can set up with Stripe. You can set up with PayPal as well. It's something where you just have a couple of different ways that people can book a time with you, 30 minutes, 50 minutes. They can hop on a call with you via Zoom or via phone and connect and get the insight that they need from you on the coaching or consulting space. Start with that Calendly, AppointmentCore, or Acuity. I believe there are a lot of different integrations to integrate payment opportunities with that scheduling link.  But then block out some times, like 1:00 to 5:00 PM or 9:00 to noon, whatever it might be, block out certain times, but don't necessarily block out the entire day. Create some scarcity in your calendar so that it's not just this open season, anybody can book a time any time, 7:00 AM, 7:00 PM. You don't want that. Start with that calendar, include a payment link. And then if you want to do this, you can include what I call a vanity URL. You can go to bitly.com, I'll write that in here, Bitly, B-I-T-L-Y.com, and that allows you to put in the link to your calendar, and you can say bit.ly/coachingcall or consultant call or on-demand coaching, whatever it might be.  By including that link in, it's easier for you to share that where you don't say, "Okay, what is the link to my calendar?" You can just use a Bitly link and just keep reusing that again and again. That's the first thing you need to do. The second thing that I recommend that you do is I recommend that if there's an opportunity, you can record your coaching or consulting calls with... Do a video recording or even audio recording. Record the calls. You might say, "Well, I'm in a situation where they're asking me about sensitive intellectual property, or maybe if it's more personal, they may not want to have that fully disclosed." What you can do is you can grab excerpts from the call.  You don't necessarily have to broadcast the entire call by recording it. You can record calls using Zoom, and Zoom has an amazing feature.  And you say, "Well, I have set up Zoom, but I don't know if I'm ready to pay for Zoom right now." Well, Zoom has I believe a 40 or 50 minute, then just offer a 30-minute call and you can record that. That's a great opportunity there. By recording those calls, it means that you have content then that you can be able to piecemeal out using whether you want to use a full call, if that's okay, or you can use even like a one to two-minute snippet from that conversation. (Transcript continues) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
12:51
May 13, 2020
What's the Most Effective Way to Pivot My Message and Content During a Crisis? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Hey, it's Jon Cook here with Keynote Content. So great to be able to connect with you and talk through a topic that I think is very important for a lot of different businesses, a lot of different people. Whether you're a speaker, coach, an expert, you're a thought leader, you're a trainer, you're hearing, “You've got to pivot! You've got to pivot, pivot, pivot!” and I'm here to tell you that before you pivot there are some important details you need to have in mind, especially when it comes to your messaging. Today I'm going to walk you through a couple of different details to help you pivot with your message the right way, clearly and effectively. The first thing is, instead of just pivoting, what I want you to do is I want to start with knowing your why. This is something that can hold to any type of season, any type of economy, any type of situation, or industry, whatever it might be, is going this is why you do what you do. This is what gets you fired up. This is what gets you excited. This is what gets you being able to get out of bed in the morning, make sure that this is why I'm making a difference in the world around me, and so knowing your why is a huge part. If you don't know your why, take half a day, take an hour, whatever it might be, and think about what am I most excited about? What do I really want to do with my life? What do I really want to share with the world around me that I know is my gifting, or this is my calling, and how can I make a difference in a meaningful way? Knowing your why is a huge place to start. The second thing I want you to do is know your audience. Know your who, as it were. Know the people that you really want to serve, and you might say, "Gosh, I don't really know my audience. I don't really know who it is I want to serve and what makes them tick, and what are the challenges, what are the problems." Well, you can head to workwithjoncook.com, fill an application, we'll hop on a call, we'll talk about your audience, we'll talk about your why, talk about what is it that you want to share with the world around you, and what makes you different. Once you know your why and you know your audience, that might have changed in the last several weeks, especially as we go through this COVID-19 pandemic, and the economy changing, you might say, "The people that I really want to serve ..." whether it's like ... Let's say it's in person events. I was just talking with a guy who's a good friend of mine, Cody, his wife Christy is an event planner for live events, and her entire business vaporized over the last couple of weeks. She has no events really planned for the next several months, and who knows when live events might come back, and so the pivot of that sort of going ... She could switch to online events. It’s still event planning, right? And if it's event planning, what does that even look like for her business? Your why probably hasn't changed, your audience may has changed because your audience context might've changed, their environment. They're not onsite or they're not in person or this economy has entirely shut down, whether it's entertainment, whether it's the hospitality space, whatever it might be... (Transcript continues...) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
10:32
May 6, 2020
What’s the Best Type of Lead Magnet to Create During a Recession? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
All signs seem to point towards some type of economic downturn, if not a full recession in the U.S. and across many parts of the world. One of the biggest questions I keep hearing from different clients is, “What’s the best type of lead magnet to create during a recession?” More specifically, how do I stay on the forefront of different people inside my target market so that I can help connect with people, keep my business going, and keep growing and thriving even during a recession? Is it even possible?” And I would say yes, it absolutely is. So what I want to walk through today for you is: What are the characteristics of a good lead magnet? Spoiler alert: most lead magnets are terrible because they’re jam-packed with faux-value (fake value) and only seem like they’re valuable. What are the best types of lead magnets to create during a recession so you can help serve more people and generate more leads for your business? I’m going to show you five different types of lead magnets. What Are the Characteristics of a Great Lead Magnet? For the sake of refresher or in case you’re unfamiliar with the term “lead magnets”, the name is self-explanatory. A lead magnet is supposed to magnetize or attract different prospects or leads into your business, so you can start a conversation, give value in advance, and then, guide them toward the right solution for them. A great lead magnet needs to have at least three different characteristics. It needs to be focused. What is the specific, exact problem you want your ideal prospect to solve by using your lead magnet? One of the biggest problems I see with most lead magnets is that they try to do too much for the user. Don’t try to take the user from A-to-Z with your lead magnet — focus on taking them from A-to-B. It’s about getting the quick win instead of aiming for the moon. And that leads to the second characteristic: fast. What is the exact problem that your lead magnet can solve in the next eight to 10 minutes? It’s ideally designed specifically for your perfect prospect to consume in 10, maybe 15 minutes, or at least in one sitting. In 10 minutes, they need to get an exact result for their business, relationship, parenting, mindset, finances, whatever area you’re focusing on with your lead magnet. Your lead magnet needs to get your audience the result they’re looking for as quickly as possible. Lastly but just as important as the first two characteristics, I also want to make sure that it is foolproof. Great lead magnets are focused, fast, and foolproof. Foolproof means that you can give this resource to your ideal prospect and it would be much harder not to implement the resource that it would be to be successful with it. Great lead magnets often have a step-by-step process guiding the user to success. Your ideal prospect needs to believe, “I feel like I could do this in my sleep.” When your lead magnet is focused, fast, and foolproof, it’s guaranteed to serve your audience better, especially during a time when your audience is craving results from you. (Transcript continues...) ----- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
14:55
April 29, 2020
What's the Best Way to Answer My Audience's Questions Through Content? | The Copy & Content Podcast with Jon Cook
Hey, it's Jon Cook here with Keynote Content. I'm so excited to join with you today. As we're going through this COVID-19 crisis, hopefully looking like we're at the tail end of that or at least towards a bit of a downturn, so that's great as far as the number of cases. Continue to stay home, stay safe, wash your hands, and have hope and love and share that with the world around you. I wanted to connect with you today to give you an idea of how to create content right now that addresses the different questions and concerns that your audience has. One of the best ways for us to serve our audiences right now is create content that specifically addresses the different questions that your audience might have. What I want you to do is think about the content as each piece of content comes out from you, what question, concern, problem, fear, uncertainty are you addressing with that specific piece of content? For today, I'm going to give you a couple of ideas how to create content that speaks to those questions. Before we really jump into this, if you're saying, "Jon, I have so much uncertainty with my question, with my message. I'm not used to having an online audience. I'm used to being in-person, speaking at events, coaching, consulting, whatever it might be." If that's you, if you're saying, "I need help getting my message out to an online audience to focus on serving people, digital products, digital content that's getting out there and connecting with your crowd," you can go to workwithjoncook.com. Fill out an application - it doesn't cost you a dime to do that. We can hop on a call after filling out your application, talk about your message, talk about your business, talk about where you're at, and then create a couple of different action steps that you can follow and implement right away to get the results that you need with your message. When you create this content, what I love looking for is saying, "Where are you getting your research?" I like going to a few different websites. I recommend going to AnswerThePublic.com or you can go to BuzzSumo or you can go to SEMrush. Those are a couple of great different places you can go to search for the different pieces of content, different questions that your audience is looking for, so you can start out with questions like, "What's the best way?" Or, you can start with questions that are like "How do I..." Just those two formats of questions, what's the best way to answer the blank? How to finish that is according to your questions, your problems, your industry, your target audience, we call it your target market, what are they really looking for from you? What's the best way to do blank or how do I blank? Start with that research. Again, you're going to BuzzSumo, SEMrush. You can go to Google, just Google and let that Google auto-complete finish off the rest of your query saying, "What's the best way to lose weight during a crisis or during a breakup, during a new shift in parenting, new season of parenting?" Whatever it might be. Whatever your area of emphasis is, you can fill in the blank there using Google auto-complete. It gives you a lot of different ideas. (Transcript continues) -----  Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
11:01
April 22, 2020
What's the Best Way to Use Podcasts to Grow My Business In 2020? | The Copy & Content Podcast with Jon Cook
What's the best way to use podcasts to reach my audience in 2020 and especially as we're going through this COVID-19 crisis? Hopefully, you're staying safe, you're staying strong and you're being able to stay focused with growing your audience and being able to help more people. And one of the best ways that people are found, especially if you're a speaker, a coach, a consultant, you know the power of using podcasts. But you're saying, "How do I really use podcasts the best way so I can connect my audience, grow my business and continue making a meaningful impact?” So what I want to do is I want to walk you through a few different ways that I know of how to use podcasts to grow your business, especially here in 2020 as we continue on through the rest of this year and into 2021. Now, before we go too far, what I want you to know is that I don't think everybody should have their own podcast. Because I think it's maybe not the right fit for you from an audience standpoint or from a time standpoint or from a different way, but you can still use podcasts to continue to grow your message. So before we jump into this, you're saying, "Jon, I want to get better results for my message. I need more clarity. I need a way of how to be able to connect to the people that I want to serve. How do I do that?" You can go to workwithjoncook.com and you can apply the application. The application takes $0.00 to fill out the application. It just takes a little bit of time, about five, 10 minutes, and then we hop on a call and we can talk about your message, your business, where you want to go with your audience, how you can best serve them through the rest of this year and on into the future. So you can go to workwithjoncook.com, fill out the application and we'll go from there. So for today, what I wanted to show you is that for podcasting, all these different people are saying like, "Oh my gosh, since the whole crowd is home now around the world. So many people are home now, the live events are not happening. Let's do a podcast." A podcast is a great way to get your message out there. And you might be thinking of, "Gosh, I can start my own podcast. This is a great time. I need a microphone. Or I can just use my phone, be able to record the audio." But what I want to caution you against is not everyone is set up to record a great podcast. And you might think once you get into podcasts, you might say, "I'm six, seven and eight episodes in and I hate it. I don't want to do a podcast." Guess what? You don't have to do your own podcast. What you can do is you can say, "How do I leverage other people's podcasts, be able to serve the same number of people without me having to be the one doing all the audio, editing, the recording, scheduling the guests, what-not." You can help serve so many more people by taking the same time you would with building out your own podcast and take that time and dedicate it towards serving on other people's podcasts. --- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
13:16
April 17, 2020
How Do I Generate Sales Faster Through Content During a Recession? | The Copy & Content Podcast with Jon Cook
Hey, it's Jon Cook here with Keynote Content. I want to say thank you so much for connecting with me today. Thank you for taking the time, especially with so much going on in the world, so many different things going on. As different people have reached out to us, whether they're speakers, coaches, consultants, podcasters, YouTubers, they're saying, "I feel like especially with this COVID-19, that there is this chance for me to be able to serve a lot of people. How do I get my message out there? How do I make sure that I'm connecting with the crowd that I want to serve?" But the reality is, I'm also looking at what business has done, what economies around the world are doing with so many families, so many different countries are affected. Virtually, every country in the world is affected right now by this COVID-19 crisis. So I'm saying if that's you, if you're saying, "Gosh, I'm part of that economy, I'm seeing the effect it's having on businesses and I want to know how do I keep connecting with the people I want to serve, how I keep making sure that I'm serving people with my message?" So as I'm looking at today, I've reached out to our list and said, "How do I make sure I'm giving you the content that you're looking for so that you can face whatever that challenge is?" It may be where they're saying, "Hey, I'm now online. I haven't really had to focus on online before, how do I create great content online?" To also people saying, "No, I've been online, but I also need to generate sales faster, I need to generate more sales to keep my business going and serving more people," or you're saying, the third option I gave is like, "No, I'm busier than ever, how do I keep creating great content to connect and serve with my crowd?" So getting the curation of 1,800 people on our list. We've received dozens and dozens of replies from people are saying, "I know this is what I'm looking for." The option that people are saying over and over again this thing, "I need to generate more sales, I need to be able to serve more people and keep my business going. How do I do that?" Especially for speakers who are saying, "I'm used to getting a speaking fee, but now that these couple events are canceled, I don't have that speaking fee. How do I transition online, focus on an online only audience right now and keep my business going, especially as a speaker, as a coach, as a consultant during this time?" So, I want to share with you a couple of ideas that I've seen working very well and what's worked for a couple of our clients. So, this first one is that I call it a "Pay what you want." idea. With this "Pay what you want", it gives you a chance to offer what you have for digital content, a product, a course, whatever it might be, a book. "Pay what you want" allows you to say put in that information and they can enter in ... basically, they fill in the blank for whatever it is that they want to pay for the purchase price. You can do that through ClickFunnels, you can do it through a few other different ways where you can be able to have your information entered in so somebody can say, "Here's what I can pay right now." Great. The whole point is that I'm getting a product out there that I know can help people, while also being able to keep my business going, if you're in the situation, keeping your business going..." -- Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
13:57
April 9, 2020
The Copy & Content Podcast with Jon Cook - 020 // Caleb Breakey, Speak It To Book
Caleb Breakey is the founder of Speak It To Book and Sermon To Book, the premier ghostwriting agencies for faith-filled influencers and thought leaders. He was an ECPA Award finalist and the winner of the prestigious Genesis Contest for fiction writers. Caleb writes in the beautiful Pacific Northwest alongside his wife, Brittney, enjoying visits from two mischievous mini huskies and a smiley Shiba Inu. Caleb joins Copy & Content host Jon Cook to talk through how faith-centered thought leaders can best follow their calling to create and share their books for the greater good. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: Pastors create a significant amount of content on a weekly basis - it’s often a question of what to edit out than what needs writing. Sermons need to be touching lives, not collecting dust. Marketing reminds us relationships are everything. Never value profit over people. Self-publishing was the only book publishing segment that generated a profit in 2018. Books are a fantastic Swiss Army knife of marketing. Resource List: ReadItfor.Me Connect with Caleb and his team by visiting www.speakittobook.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
46:50
March 20, 2019
The Copy & Content Podcast with Jon Cook - 019 // Kri Edholm, Leadership Excursion Company
Show Notes Kri Edholm is the owner of Leadership Excursion Company, founder of Spark Women's Retreat, and the featured host of the Leadership Looks Like podcast. Kri served as an EMT and senior mountain rescue volunteer with the Las Vegas Metropolitan Police Department Search and Rescue Unit. Over the course of her career, Kri was on call 24/7/365 and participated in hundreds of training and rescue missions in Southern Nevada, Southern Utah, and Arizona. She now leads teams of high-level female business leaders to escape their comfort zone and immerse in an outdoor experience to better develop as a rising thought leader. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: If you want to grow as a leader, you need to get out of your comfort zone. Your audience needs you to be vulnerable before you can expect their trust. Stay true to your authenticity. Resource List: Tribe of Mentors: Short Life Advice from the Best in the World by Tim Ferriss Crucial Conversations Tools for Talking When Stakes Are High by Kerry Patterson Connect with Kri by visiting leadershipexcursion.co. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
37:38
March 13, 2019
The Copy & Content Podcast With Jon Cook - 018 // Seth Silvers, Story On
Seth Silvers started his first nonprofit at age 16 and was immediately hooked on the power of storytelling. His work with Story On empowers rising thought leaders to grow their marketing through the science and craft of great storytelling. Seth joins Copy & Content host Jon Cook on this week’s episode to talk about the nuances of telling a consistent brand story. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: It’s more important for us as rising thought leaders to show up with new content on a consistent basis than to try to create more content at an unpredictable rate. Consistency in your brand story means focusing on the core stories or memories in your business that you believe are most interesting to your audience. When it comes to the Hero’s Journey for your audience, you are not the hero; your audience is the hero, and you are the guide on your audience. Resource List: The Hero With a Thousand Faces by Joseph Campbell Sales Funnel Radio The Angie Lee Show hosted by Angie Lee (angielee.com) Are you interested in crafting a better story? Connect with Seth by visiting www.storyon.co. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
44:43
March 5, 2019
The Copy & Content Podcast with Jon Cook - 017 // Benita Samuels
Benita Samuels is the founder of Benita Samuels Marketing and Communications. She combines years of experience across B2B, B2C, and non-for-profit marketing at traditional agencies with fresh thinking in the craft of marketing. Benita grew her skills in marketing for Nestle, Tyson Foods, Centrum Vitamins, and Chapstick and worked with high-profile companies such as Disney, Nickelodeon, and Warner Bros. She has also worked with a broad range of artists and celebrities including Mark Wahlberg, Billy Joel, Cindy Crawford, Kermit the Frog, and U2 among others. Benita found her ultimate place in helping thought leaders shift their perception of marketing to using LinkedIn as a marketing tool. Without a doubt, Benita is one of the most prestigious guests to join Jon Cook on Copy & Content so far. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: LinkedIn is one of the most underused resources for rising thought leaders to grow their voice. LinkedIn is not your digital resume; it’s the next extension of your brand. Not every content channel is a great fit for every brand. Show your perspective by engaging in conversations, not just comments, on LinkedIn. Resource List: Learn more about the power of LinkedIn by connecting with Benita Samuels at benitasamuels.com or on LinkedIn at linkedin.com/in/benita-samuels. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
47:22
February 28, 2019
The Copy & Content Podcast with Jon Cook - 016 // Bryce Anderson, Lightswitch Video
Bryce Anderson is the Vice President of Business Development for Lightswitch Video. He studied film production and helped lead thousands of video productions across the U.S. and beyond over the past four years. Bryce shares his video savvy-expertise and practical tips for using video to grow your brand and share your message in 2019 and beyond on this week’s episode of the Copy & Content Podcast with Jon Cook. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: YouTube stars are the new celebrities. Everyone is becoming a video producer to some degree or another. The quality of your video is easier to forgive if you have a great message that cuts through any deficit in quality. Published videos get more plays than videos stuck in your draft folder. It may seem like a Captain Obvious statement, and yet, it’s likely you have an idea or even a recorded video you haven’t published yet because you’re stuck in perfection mode. Using quality audio is one of the best ways to improve your overall video quality. Another one of the best investments you can make with video is better understanding the equipment you already have. Having a video on your website makes you 52 times more likely to show up higher on Google. Great video isn’t about being perfect; it’s about showing the parts of your business and life that are relatable to your viewers. Resource List: Connect with Bryce and his team at Lightswitch Video by visiting lightswitch.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
47:17
February 14, 2019
Copy & Content with Jon Cook - 015 // Monica Miller, Monica Writes
Monica Miller is a Content Strategist and Writing Coach for Business Coaches who want to stand out from the crowd, speak their truth, and bring in new leads while creating the business they desire. After crafting and writing over 200+ blog post, she helps her clients stand out from the crowd by unleashing their brilliance into the world in a powerful and unique way, all through content creation and strategy. Monica lives in Cheyenne, Wyoming, with her husband and son, Anthony. She is an Author of three books, International Speaker and Writer who lived and traveled all around Europe. Now she fills her days by chasing down her son, drinking coffee, reading fantasy, and traveling with her family. Monica joins Copy & Content host Jon Cook to talk ‘all things content’ for this episode. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: Craft your brilliance because YOU are unique. No one can say what you can the way you can. You need to embody your client avatar. Always have a content schedule. Whatever type of content you decide to create, be consistent. The style of content that connects best in 2019 will tend to be more empowering and vulnerable. Share all of your story, even the embarrassing, uncomfortable parts. Resource List: Claim Your Power: A 40-Day Journey to Dissolve the Hidden Blocks That Keep You Stuck and Finally Thrive In Your Life’s Unique Purpose by Mastin Kipp Girl, Wash Your Face by Rachel Hollis Start a conversation with Monica by visiting monicawrites.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
46:34
January 12, 2019
Copy & Content with Jon Cook - 014 // Dr. Chris Zaino, I Am Hero
With a new year comes a chance to transform how you think about and see yourself. Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, and HERO. After winning Mr. America in 1998 and being a leader in the fitness industry, he found himself defying a deadly disease in his late 20's. Dr. Zaino leveraged his experience to establish one of the largest health and wellness clinics in the world, seeing thousands of patients per week (yes, per week), teaching mindset and health principles that have allowed thousands of people to finally receive results where other health and medical systems failed them in the past. His message is set to reach hundreds of thousands this year via his social media platforms, and to allow those sleepwalking through life, to awaken. In doing so, each one becomes a Hero, maximizing their dreams and influence, so they can help serve and wake up others at an even higher level. Together each of us can rise to our full Hero potential! Dr. Zaino joins Copy & Content host Jon Cook to talk about how speakers, coaches, and consultants can change their mindset heading into 2019. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: + You are worthy of living a heroic life for the good of others. + Choose your vehicle of influence for 2019 and go ALL IN! + We’re the only species on earth that can wake up tomorrow, tear up the script our lives are following, and start writing a new story. + Focus on your uniqueness, never on your sameness. + Embrace your hero mindset. + Self-awareness leads to self-love. Resource List: + The Compound Effect by Darren Hardy + Unleash the hero within and start living a heroic life by connecting with Dr. Zaino at drzaino.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
55:28
January 1, 2019
Copy & Content with Jon Cook - 013 // Marc Gutman, WILDSTORY
What if the most overlooked advantage in your business is your brand story? Marc Gutman is the founder and lead storyteller at WILDSTORY. Marc is a former screenwriter working with Disney, Warner Bros., Fox, and Oliver Stone. He pivoted that season of life with the silver screen into a brand story-focused adventure. Marc and his team now help brands of all backgrounds build powerful, authentic conversations that change the way people feel about you and your brand. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: Our stories help us tribe together with brands, products, and causes worth supporting. By telling your customers who you are, you’re telling them who they are as well. Two questions to raise the quality of your brand story: 1) what’s the story you can’t stop thinking about?, and 2) What’s the story you don’t really want to tell? Storytelling builds empathy. Resource List: Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson Invisible Ink: A Practical Guide to Building Stories that Resonate by Brian McDonald Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini The Dream Society: The Coming Shift from Information to Imagination by Rolf Jensen See what Marc and his crew at WILDSTORY are up to by visiting wildstory.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
56:28
December 25, 2018
Copy & Content with Jon Cook - 012 // Kyle Gray, The Story Engine
Kyle Gray is a story artisan and bestselling author who helps businesses grow with storytelling and content marketing. He has helped hundreds of companies create scalable content marketing strategies. His book "The Story Engine" outlines his process for making content marketing and brand storytelling easy and effective. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School. Kyle joins Copy & Content host Jon Cook to share about how speakers can best prepare for upcoming TED Talks and craft a powerful message to share. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + No matter your business, background, or industry, you need to have a written marketing strategy. + Your story isn’t about you; it’s about your audience. Where is your audience right now and how can you help them take the next right step? + Revisit your marketing strategy at least once every six months. + Being different is better than being better. Resource List: + Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller + Breakthrough Advertising by Eugene M. Schwartz + The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing by Kyle Gray + Connect with Kyle and learn more about his work by visiting thestoryengine.co. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
53:51
December 18, 2018
Copy & Content with Jon Cook - 011 // Margaret Watts Romney, Impact Moments Messaging
Margaret Watts Romney is a public speaking and communications coach who helps purpose-driven individuals and organizations find their message, connect with their audience, and influence their community. She has prepared over 1,000 stage performances, judged 1,000 more, and supported over 100 TEDx speakers. One of her mottos is "Speakership is Leadership" and she is thrilled to see her clients step into their own leadership through their speaking. Margaret joins Copy & Content host Jon Cook to share about how speakers can best prepare for upcoming TED Talks and craft a powerful message to share. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + You are the only one who has walked your path who can share your message as only you can. Others may have similar messages, but only you have yours. + Add several points of view to different key talking points - it gives a wider range of connection for more people in your audience. + Our most precious resource is time. Resource List: + TED Talks: The Official TED Guide to Public Speaking by Chris Anderson + Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown + Are you a fan of what Margaret shared? Continue the conversation with Margaret by visiting margaretwattsromney.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
45:23
December 12, 2018
Copy & Content with Jon Cook - 010 // Cheri Ruskus, Business Victories
Cheri Ruskus is the founder and Chief Motivational Officer of Business Victories. She has a passion for creating great, consistent content, as proven by her weekly email publication “The Victory Letter” that she’s sent out every Monday for the past seventeen years! Cheri joins Copy & Content host Jon Cook to talk about how to build a consistent content stream. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + Learn how to ask great questions with your content. If you’re not asking a great question of your audience, someone else is. + Good consistent content is better than trying to create extraordinary content once in a while. + Consistent content is a great touchpoint for your audience to hear your perspective. Even if you’re sending a 100-word email once a week, the consistency will pay off over time. Resource List: + Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine by Ryan Serhant + Shoe Dog: A Memoir by the Creator of Nike Shoe Dog: A Memoir by the Creator of Nike by Phil Knight + The Portable Coach: 28 Sure Fire Strategies For Business And Personal Success by Thomas J. Leonard and Byron Larson + Sign up for “The Victory Letter” and connect with Cheri by visiting www.businessvictories.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
44:04
December 4, 2018
Copy & Content with Jon Cook - 009 // Daundra Becker, The Story Magician
Daundra Becker helps entrepreneurs tap into their creativity, get their brilliant stories out into the world, and support the growth of their businesses using the magic of storytelling marketing. You may not think your story is that magical - let Daundra change your mind on this week’s episode of Copy & Content with Jon Cook. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + Be okay with an awful first draft. + Tracking your analytics is one of the most effective opportunities to uplevel the quality of your content. Resource List: + You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero + Boundaries: When to Say Yes, How to Say No to Take Control of Your Life by John Townsend and Dr. Henry Cloud + Continue the conversation with Daundra by visiting www.daundrabecker.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
44:51
November 26, 2018
Copy & Content with Jon Cook - 008 // Jeff Tippett, Targeted Persuasion
With great power comes great responsibility. This principle guides Jeff Tippett of Targeted Persuasion in how he masters the art of persuasion with a conscience. Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications. He is an acclaimed speaker, consultant, and author with his upcoming book Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need due out in January 2019. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways + We all live or die based on our ability to persuade. + Thought leaders who care about helping others know how to persuade instead of manipulating their audience. + Our inability to capture the attention of our audience is one of the greatest obstacles for speakers. Resource List + Get your copy of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need + Connect with Jeff to talk about the art and power of persuasion at jefftippett.com. Learn more about his work with Targeted Persuasion at targetedpersuasion.com. Episode Production Credits + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
43:17
November 20, 2018
Copy & Content with Jon Cook - 007 // Meghann Conter, The Mistress of Marketing
When it comes to marketing, content is king and Meghann Conter is its mistress. She is a marketing and branding expert who specializes in helping companies led by female industry leaders make their services indispensable in the eyes of their ideal clients. Meghann leverages her 15 years of expertise to help women-led organizations leap over their revenue targets. Meghann is also the founder of The Dames, a national community celebrating high-level leaders in corporations and nonprofits. She shares her unique approach to ‘catapulting’ her clients to greater recognition as thought leaders in their industry. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways + You are enough. + Your packaged offer(s) must be ‘right-sized’ to what your audience expects and include a process for meeting your audience’s expectations. + If you’re struggling with any area of life that’s a dependency, your future will be brighter, stronger, and more fulfilling when you embrace loving yourself first. + Survey your past ideals clients and then use their answers to better position your content to connect with their interests and everyday content consumption patterns. Resource List + The Grit & Grace Podcast + Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz + The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer + Traction: Get a Grip on Your Business by Gino Wickman + Making Money Is Killing Your Business by Chuck Blakeman + The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber + Did you love Meghann’s interview? Start a conversation with Meghann by visiting www.meghannconter.com or thedames.co. Episode Production Credits + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
52:59
November 13, 2018
Copy & Content with Jon Cook - 006 // Valerie Morris, Tintero Creative
Valerie Morris is the founder of Tintero Creative based in the Denver metro area. Valerie and her team of designers, writers, and social media experts create digital strategies that tell YOUR story in a way that works with your industry, digital trends, and marketing best practices. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways + Batching your content is a great way to accelerate your creative process, reduce ‘down time’, and make it easier for your support team to get fresh content published. + If you want to create true momentum on social media, you can’t automate the experience all the time. Be social! + Growing your online reach as a thought leader means investing in creating valuable, Google-friendly content over a long period of time. SEO is a marathon, not a sprint. Resource List: + Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz + You can connect with Valerie and her team at Tintero Creative by visiting www.tinterocreative.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
42:56
October 30, 2018
Copy & Content with Jon Cook - 005 // M. Shannon Hernandez, Marketing Consultant
M. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she built a multi-six figure business. As a sought-after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel™. She has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. Shannon founded The Content Strategy Academy in 2016 where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to every.single.day. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways + The intersection of joy and money is the key to creating a life and business you love waking up to every single day. + Shannon recommends raising your rates every quarter - are you bold enough to take that step? + Moving from the Invisible Expert to the Highly Paid Confident Expert starts with identifying your Content Personality™. Resource List: + The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath + Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz + Discover your Content Personality and start a conversation with Shannon by visiting mshannonhernandez.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
47:34
October 30, 2018
Copy & Content with Jon Cook - 004 // Dan Russell, Vivid Labs
Dan Russell is the Founder and CEO of Vivid Labs where he and his team of superhero marketing specialists are using technology to help improve humanity. Dan’s ongoing obsession is leveraging the science of neuromarketing in tandem with ethical business and sociological practices. The end result is a data-informed, science-supported approach to building and growing world-class marketing and ad campaigns. Every month, Vivid Labs’ completed client projects add to their monthly charitable giving goal to ShareTheMeal, a United Nations campaign to combat world hunger. Every meal that Vivid Labs donates helps save lives and bring children and their parents closer to better lives. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways: + Neuromarketing and brain science-based persuasion should be used only with ethics in mind. As with anything powerful, they can be used for good or for evil and with great power comes great responsibility. + Marketing without measured analytics and reiterative corrections is ‘hope marketing’, as in “I hope this works!” + Great content is the intersection of your brand and true personality and what others see in your truth. Resource List: + Thinking, Fast and Slow by Daniel Kahneman + Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely + Buyology: Truth and Lies About Why We Buy by Martin Lindstrom + Abundance: The Future Is Better Than You Think by Peter H. Diamindis and Steven Kotler + Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamindis and Steven Kotler + Connect with Dan and his team at Vivid Labs by visiting www.thevividlab.com or Dan’s personal writings at speakingofbrilliance.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
41:27
October 30, 2018
Copy & Content with Jon Cook - 003 //Gina Daschbach, Perooz
Gina Daschbach is the founder and Creative Director of Perooz where she and her team create work-of-art print publications for thought leaders. Gina fell in love with magazines as a little girl. After twenty years of bringing creative leadership to marketing and communications teams in the audio, video and electronics industry, Gina Daschbach brings her marketing expertise and enthusiasm to Perooz. The ever-accelerating wave of digital communication, especially in the marketing space, has marginalized print publications. Gina’s four-step inkCredibility Method is designed to break through the digital noise of your industry to place your credibility squarely into the minds, hearts, and hands of your audience. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways: + Studies show that magazines engage audiences with content for between 30 and 60 minutes of undistracted viewing time. + 65% of magazine readers are inspired to take action after reading something in print! + Print publications have the power to create both a ‘wow’ impression and nostalgia marketing for thought leaders to connect with a multigenerational audience. + 82% of Millennials view direct mail messages as more trustworthy then online messaging. - U.S. Postal Service + Print communications have the power of passive interruption that is almost impossible for digital communications to replicate. Resource List: + Canva.com - freemium online graphic design program for beginners + Issuu.com - paid publication design and online distribution platform + Get your free print copy of Gina Daschbach’s latest issue of Inkcredibility magazine at peroozme.com/free-magazine. + Connect with Gina and check out her work by visiting www.peroozme.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
48:04
October 30, 2018
Copy & Content with Jon Cook - 002 // Cody Burch, Red Anchor Marketing
Cody Burch is the founder of Red Anchor Marketing, creator of the One Hour Funnel, host of the "Cody Builds a Business podcast", and author of "One Hour Funnel: Nine Steps to Creating Your High-Converting Profitable Sales Funnel In Only an Hour". Cody is in the process of building his second-straight seven-figure business for thought leaders using digital marketing, namely marketing funnels, Facebook advertising, and high-level automation to help thought leaders scale their businesses to seven-figure success and beyond. His insight has helped highly sought-after influencers in the health and wellness, marketing, mindset, entrepreneur lifestyle, and faith-based industries generate unprecedented results. Cody’s newest venture The One Hour Funnel helps thought leaders map, build, and launch their next marketing funnel in less than 60 minutes. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways: + A marketing funnel is a series of pages designed to add continuous, incremental value to your audience. + You don’t have to spend thousands of dollars and hundreds of hours to build your next marketing campaign. Resource List: + Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich + Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller + Tribe: On Homecoming and Belonging by Sebastian Junger + Influence: The Psychology of Persuasion by Robert B. Cialdini + Are you interested in connecting with Cody and his team with Red Anchor Marketing and One Hour Funnel? Check out www.redanchormarketing.com and www.onehourfunnel.com to start a conversation. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
51:13
October 30, 2018
Copy & Content with Jon Cook - 001 // Andrea Albright, Beverly Hills Publishing
What if you could launch a movement in 90 days or less? That’s the message and mission of Andrea Albright with Beverly Hills Publishing, our guest for this episode of Copy & Content. She is not just a publisher; she is a Legacy Maker. Andréa's first movement took the health and fitness industry by storm. She amassed 10M+ views on YouTube, was featured on the Women's Health and Fitness magazine cover, and grew her health business to a $200M+ valuation. Since then, she has become the author of 25 books - reaching tens of millions worldwide in 40 different countries. Now, she’s recognized as The Thought Leader Publisher. Andréa works exclusively with thought leaders who know their book is more than just a book. Andrea shares about her brilliant process for transferring the genius of thought leaders into their next book without writing a single word! Hit that play button and get fired up to join Andrea’s movement! Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways: + More U.S. adults want to write a book than be a rockstar. + “A book without a Magic Money Hook ™ will flop. A book with a Magic Money Hook ™ will create a legacy.” + “You deserve a book worthy of your Thought Leader Legacy.” Resource List: + Connect with Andrea and her team at Beverly Hills Publishing by visiting www.beverlyhillspublishing.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
45:17
October 30, 2018