Copy & Content with Jon Cook: For Thought Leaders Who Give an 'Ish' About Their Audience

Copy & Content with Jon Cook: For Thought Leaders Who Give an 'Ish' About Their Audience

By Jon Cook | Keynote Content
Spoiler alert: there's an 'ish'-load of information about how to build thought leadership. How do you know what actually works?

The Copy & Content podcast features episodes obsessed with helping thought leaders better serve their audiences. Keynote Content founder and Copy & Content host Jon Cook shares insight and interviews with leading voices in the areas of speaking, copywriting, content creation, branding, and marketing. Learn you-proof tactics and processes that actually work.

Copy & Content isn't for everyone; it's only for thought leaders who give an 'ish' about their audience.
Available on 10 platforms
The Copy & Content Podcast with Jon Cook - 016 // Bryce Anderson, Lightswitch Video
Bryce Anderson is the Vice President of Business Development for Lightswitch Video. He studied film production and helped lead thousands of video productions across the U.S. and beyond over the past four years. Bryce shares his video savvy-expertise and practical tips for using video to grow your brand and share your message in 2019 and beyond on this week’s episode of the Copy & Content Podcast with Jon Cook. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: YouTube stars are the new celebrities. Everyone is becoming a video producer to some degree or another. The quality of your video is easier to forgive if you have a great message that cuts through any deficit in quality. Published videos get more plays than videos stuck in your draft folder. It may seem like a Captain Obvious statement, and yet, it’s likely you have an idea or even a recorded video you haven’t published yet because you’re stuck in perfection mode. Using quality audio is one of the best ways to improve your overall video quality. Another one of the best investments you can make with video is better understanding the equipment you already have. Having a video on your website makes you 52 times more likely to show up higher on Google. Great video isn’t about being perfect; it’s about showing the parts of your business and life that are relatable to your viewers. Resource List: Connect with Bryce and his team at Lightswitch Video by visiting lightswitch.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
47:16
February 14, 2019
Copy & Content with Jon Cook - 015 // Monica Miller, Monica Writes
Monica Miller is a Content Strategist and Writing Coach for Business Coaches who want to stand out from the crowd, speak their truth, and bring in new leads while creating the business they desire. After crafting and writing over 200+ blog post, she helps her clients stand out from the crowd by unleashing their brilliance into the world in a powerful and unique way, all through content creation and strategy. Monica lives in Cheyenne, Wyoming, with her husband and son, Anthony. She is an Author of three books, International Speaker and Writer who lived and traveled all around Europe. Now she fills her days by chasing down her son, drinking coffee, reading fantasy, and traveling with her family. Monica joins Copy & Content host Jon Cook to talk ‘all things content’ for this episode. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: Craft your brilliance because YOU are unique. No one can say what you can the way you can. You need to embody your client avatar. Always have a content schedule. Whatever type of content you decide to create, be consistent. The style of content that connects best in 2019 will tend to be more empowering and vulnerable. Share all of your story, even the embarrassing, uncomfortable parts. Resource List: Claim Your Power: A 40-Day Journey to Dissolve the Hidden Blocks That Keep You Stuck and Finally Thrive In Your Life’s Unique Purpose by Mastin Kipp Girl, Wash Your Face by Rachel Hollis Start a conversation with Monica by visiting monicawrites.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
46:34
January 12, 2019
Copy & Content with Jon Cook - 014 // Dr. Chris Zaino, I Am Hero
With a new year comes a chance to transform how you think about and see yourself. Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, and HERO. After winning Mr. America in 1998 and being a leader in the fitness industry, he found himself defying a deadly disease in his late 20's. Dr. Zaino leveraged his experience to establish one of the largest health and wellness clinics in the world, seeing thousands of patients per week (yes, per week), teaching mindset and health principles that have allowed thousands of people to finally receive results where other health and medical systems failed them in the past. His message is set to reach hundreds of thousands this year via his social media platforms, and to allow those sleepwalking through life, to awaken. In doing so, each one becomes a Hero, maximizing their dreams and influence, so they can help serve and wake up others at an even higher level. Together each of us can rise to our full Hero potential! Dr. Zaino joins Copy & Content host Jon Cook to talk about how speakers, coaches, and consultants can change their mindset heading into 2019. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: + You are worthy of living a heroic life for the good of others. + Choose your vehicle of influence for 2019 and go ALL IN! + We’re the only species on earth that can wake up tomorrow, tear up the script our lives are following, and start writing a new story. + Focus on your uniqueness, never on your sameness. + Embrace your hero mindset. + Self-awareness leads to self-love. Resource List: + The Compound Effect by Darren Hardy + Unleash the hero within and start living a heroic life by connecting with Dr. Zaino at drzaino.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
55:27
January 1, 2019
Copy & Content with Jon Cook - 013 // Marc Gutman, WILDSTORY
What if the most overlooked advantage in your business is your brand story? Marc Gutman is the founder and lead storyteller at WILDSTORY. Marc is a former screenwriter working with Disney, Warner Bros., Fox, and Oliver Stone. He pivoted that season of life with the silver screen into a brand story-focused adventure. Marc and his team now help brands of all backgrounds build powerful, authentic conversations that change the way people feel about you and your brand. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode.  Takeaways: Our stories help us tribe together with brands, products, and causes worth supporting. By telling your customers who you are, you’re telling them who they are as well. Two questions to raise the quality of your brand story: 1) what’s the story you can’t stop thinking about?, and 2) What’s the story you don’t really want to tell? Storytelling builds empathy. Resource List: Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. Pearson Invisible Ink: A Practical Guide to Building Stories that Resonate by Brian McDonald Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini The Dream Society: The Coming Shift from Information to Imagination by Rolf Jensen See what Marc and his crew at WILDSTORY are up to by visiting wildstory.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX
56:27
December 25, 2018
Copy & Content with Jon Cook - 012 // Kyle Gray, The Story Engine
Kyle Gray is a story artisan and bestselling author who helps businesses grow with storytelling and content marketing. He has helped hundreds of companies create scalable content marketing strategies. His book "The Story Engine" outlines his process for making content marketing and brand storytelling easy and effective. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School. Kyle joins Copy & Content host Jon Cook to share about how speakers can best prepare for upcoming TED Talks and craft a powerful message to share. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + No matter your business, background, or industry, you need to have a written marketing strategy. + Your story isn’t about you; it’s about your audience. Where is your audience right now and how can you help them take the next right step? + Revisit your marketing strategy at least once every six months. + Being different is better than being better. Resource List: + Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller + Breakthrough Advertising by Eugene M. Schwartz + The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing by Kyle Gray + Connect with Kyle and learn more about his work by visiting thestoryengine.co. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
53:51
December 18, 2018
Copy & Content with Jon Cook - 011 // Margaret Watts Romney, Impact Moments Messaging
Margaret Watts Romney is a public speaking and communications coach who helps purpose-driven individuals and organizations find their message, connect with their audience, and influence their community. She has prepared over 1,000 stage performances, judged 1,000 more, and supported over 100 TEDx speakers. One of her mottos is "Speakership is Leadership" and she is thrilled to see her clients step into their own leadership through their speaking. Margaret joins Copy & Content host Jon Cook to share about how speakers can best prepare for upcoming TED Talks and craft a powerful message to share. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + You are the only one who has walked your path who can share your message as only you can. Others may have similar messages, but only you have yours. + Add several points of view to different key talking points - it gives a wider range of connection for more people in your audience. + Our most precious resource is time. Resource List: + TED Talks: The Official TED Guide to Public Speaking by Chris Anderson + Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown + Are you a fan of what Margaret shared? Continue the conversation with Margaret by visiting margaretwattsromney.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
45:23
December 12, 2018
Copy & Content with Jon Cook - 010 // Cheri Ruskus, Business Victories
Cheri Ruskus is the founder and Chief Motivational Officer of Business Victories. She has a passion for creating great, consistent content, as proven by her weekly email publication “The Victory Letter” that she’s sent out every Monday for the past seventeen years! Cheri joins Copy & Content host Jon Cook to talk about how to build a consistent content stream. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + Learn how to ask great questions with your content. If you’re not asking a great question of your audience, someone else is. + Good consistent content is better than trying to create extraordinary content once in a while. + Consistent content is a great touchpoint for your audience to hear your perspective. Even if you’re sending a 100-word email once a week, the consistency will pay off over time. Resource List: + Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine by Ryan Serhant + Shoe Dog: A Memoir by the Creator of Nike Shoe Dog: A Memoir by the Creator of Nike by Phil Knight + The Portable Coach: 28 Sure Fire Strategies For Business And Personal Success by Thomas J. Leonard and Byron Larson + Sign up for “The Victory Letter” and connect with Cheri by visiting www.businessvictories.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
44:04
December 4, 2018
Copy & Content with Jon Cook - 009 // Daundra Becker, The Story Magician
Daundra Becker helps entrepreneurs tap into their creativity, get their brilliant stories out into the world, and support the growth of their businesses using the magic of storytelling marketing. You may not think your story is that magical - let Daundra change your mind on this week’s episode of Copy & Content with Jon Cook. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + Be okay with an awful first draft. + Tracking your analytics is one of the most effective opportunities to uplevel the quality of your content. Resource List: + You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero + Boundaries: When to Say Yes, How to Say No to Take Control of Your Life by John Townsend and Dr. Henry Cloud + Continue the conversation with Daundra by visiting www.daundrabecker.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
44:51
November 26, 2018
Copy & Content with Jon Cook - 008 // Jeff Tippett, Targeted Persuasion
With great power comes great responsibility. This principle guides Jeff Tippett of Targeted Persuasion in how he masters the art of persuasion with a conscience. Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive communications. He is an acclaimed speaker, consultant, and author with his upcoming book Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need due out in January 2019. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways + We all live or die based on our ability to persuade. + Thought leaders who care about helping others know how to persuade instead of manipulating their audience. + Our inability to capture the attention of our audience is one of the greatest obstacles for speakers. Resource List + Get your copy of Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need + Connect with Jeff to talk about the art and power of persuasion at jefftippett.com. Learn more about his work with Targeted Persuasion at targetedpersuasion.com. Episode Production Credits + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
43:17
November 20, 2018
Copy & Content with Jon Cook - 007 // Meghann Conter, The Mistress of Marketing
When it comes to marketing, content is king and Meghann Conter is its mistress. She is a marketing and branding expert who specializes in helping companies led by female industry leaders make their services indispensable in the eyes of their ideal clients. Meghann leverages her 15 years of expertise to help women-led organizations leap over their revenue targets. Meghann is also the founder of The Dames, a national community celebrating high-level leaders in corporations and nonprofits. She shares her unique approach to ‘catapulting’ her clients to greater recognition as thought leaders in their industry. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways + You are enough. + Your packaged offer(s) must be ‘right-sized’ to what your audience expects and include a process for meeting your audience’s expectations. + If you’re struggling with any area of life that’s a dependency, your future will be brighter, stronger, and more fulfilling when you embrace loving yourself first. + Survey your past ideals clients and then use their answers to better position your content to connect with their interests and everyday content consumption patterns. Resource List + The Grit & Grace Podcast + Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz + The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer + Traction: Get a Grip on Your Business by Gino Wickman + Making Money Is Killing Your Business by Chuck Blakeman + The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber + Did you love Meghann’s interview? Start a conversation with Meghann by visiting www.meghannconter.com or thedames.co. Episode Production Credits + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
52:59
November 13, 2018
Copy & Content with Jon Cook - 006 // Valerie Morris, Tintero Creative
Valerie Morris is the founder of Tintero Creative based in the Denver metro area. Valerie and her team of designers, writers, and social media experts create digital strategies that tell YOUR story in a way that works with your industry, digital trends, and marketing best practices. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways + Batching your content is a great way to accelerate your creative process, reduce ‘down time’, and make it easier for your support team to get fresh content published. + If you want to create true momentum on social media, you can’t automate the experience all the time. Be social! + Growing your online reach as a thought leader means investing in creating valuable, Google-friendly content over a long period of time. SEO is a marathon, not a sprint. Resource List: + Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz + You can connect with Valerie and her team at Tintero Creative by visiting www.tinterocreative.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
42:55
October 30, 2018
Copy & Content with Jon Cook - 005 // M. Shannon Hernandez, Marketing Consultant
M. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she built a multi-six figure business. As a sought-after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel™. She has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. Shannon founded The Content Strategy Academy in 2016 where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to every.single.day. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways + The intersection of joy and money is the key to creating a life and business you love waking up to every single day. + Shannon recommends raising your rates every quarter - are you bold enough to take that step? + Moving from the Invisible Expert to the Highly Paid Confident Expert starts with identifying your Content Personality™. Resource List: + The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath + Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz + Discover your Content Personality and start a conversation with Shannon by visiting mshannonhernandez.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
47:33
October 30, 2018
Copy & Content with Jon Cook - 004 // Dan Russell, Vivid Labs
Dan Russell is the Founder and CEO of Vivid Labs where he and his team of superhero marketing specialists are using technology to help improve humanity. Dan’s ongoing obsession is leveraging the science of neuromarketing in tandem with ethical business and sociological practices. The end result is a data-informed, science-supported approach to building and growing world-class marketing and ad campaigns. Every month, Vivid Labs’ completed client projects add to their monthly charitable giving goal to ShareTheMeal, a United Nations campaign to combat world hunger. Every meal that Vivid Labs donates helps save lives and bring children and their parents closer to better lives. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways: + Neuromarketing and brain science-based persuasion should be used only with ethics in mind. As with anything powerful, they can be used for good or for evil and with great power comes great responsibility. + Marketing without measured analytics and reiterative corrections is ‘hope marketing’, as in “I hope this works!” + Great content is the intersection of your brand and true personality and what others see in your truth. Resource List: + Thinking, Fast and Slow by Daniel Kahneman + Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely + Buyology: Truth and Lies About Why We Buy by Martin Lindstrom + Abundance: The Future Is Better Than You Think by Peter H. Diamindis and Steven Kotler + Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamindis and Steven Kotler + Connect with Dan and his team at Vivid Labs by visiting www.thevividlab.com or Dan’s personal writings at speakingofbrilliance.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
41:27
October 30, 2018
Copy & Content with Jon Cook - 003 //Gina Daschbach, Perooz
Gina Daschbach is the founder and Creative Director of Perooz where she and her team create work-of-art print publications for thought leaders. Gina fell in love with magazines as a little girl. After twenty years of bringing creative leadership to marketing and communications teams in the audio, video and electronics industry, Gina Daschbach brings her marketing expertise and enthusiasm to Perooz. The ever-accelerating wave of digital communication, especially in the marketing space, has marginalized print publications. Gina’s four-step inkCredibility Method is designed to break through the digital noise of your industry to place your credibility squarely into the minds, hearts, and hands of your audience. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways: + Studies show that magazines engage audiences with content for between 30 and 60 minutes of undistracted viewing time. + 65% of magazine readers are inspired to take action after reading something in print! + Print publications have the power to create both a ‘wow’ impression and nostalgia marketing for thought leaders to connect with a multigenerational audience. + 82% of Millennials view direct mail messages as more trustworthy then online messaging. - U.S. Postal Service + Print communications have the power of passive interruption that is almost impossible for digital communications to replicate. Resource List: + Canva.com - freemium online graphic design program for beginners + Issuu.com - paid publication design and online distribution platform + Get your free print copy of Gina Daschbach’s latest issue of Inkcredibility magazine at peroozme.com/free-magazine. + Connect with Gina and check out her work by visiting www.peroozme.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
48:04
October 30, 2018
Copy & Content with Jon Cook - 002 // Cody Burch, Red Anchor Marketing
Cody Burch is the founder of Red Anchor Marketing, creator of the One Hour Funnel, host of the "Cody Builds a Business podcast", and author of "One Hour Funnel: Nine Steps to Creating Your High-Converting Profitable Sales Funnel In Only an Hour". Cody is in the process of building his second-straight seven-figure business for thought leaders using digital marketing, namely marketing funnels, Facebook advertising, and high-level automation to help thought leaders scale their businesses to seven-figure success and beyond. His insight has helped highly sought-after influencers in the health and wellness, marketing, mindset, entrepreneur lifestyle, and faith-based industries generate unprecedented results. Cody’s newest venture The One Hour Funnel helps thought leaders map, build, and launch their next marketing funnel in less than 60 minutes. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways: + A marketing funnel is a series of pages designed to add continuous, incremental value to your audience. + You don’t have to spend thousands of dollars and hundreds of hours to build your next marketing campaign. Resource List: + Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich + Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller + Tribe: On Homecoming and Belonging by Sebastian Junger + Influence: The Psychology of Persuasion by Robert B. Cialdini + Are you interested in connecting with Cody and his team with Red Anchor Marketing and One Hour Funnel? Check out www.redanchormarketing.com and www.onehourfunnel.com to start a conversation. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
51:13
October 30, 2018
Copy & Content with Jon Cook - 001 // Andrea Albright, Beverly Hills Publishing
What if you could launch a movement in 90 days or less? That’s the message and mission of Andrea Albright with Beverly Hills Publishing, our guest for this episode of Copy & Content. She is not just a publisher; she is a Legacy Maker. Andréa's first movement took the health and fitness industry by storm. She amassed 10M+ views on YouTube, was featured on the Women's Health and Fitness magazine cover, and grew her health business to a $200M+ valuation. Since then, she has become the author of 25 books - reaching tens of millions worldwide in 40 different countries. Now, she’s recognized as The Thought Leader Publisher. Andréa works exclusively with thought leaders who know their book is more than just a book. Andrea shares about her brilliant process for transferring the genius of thought leaders into their next book without writing a single word! Hit that play button and get fired up to join Andrea’s movement! Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways: + More U.S. adults want to write a book than be a rockstar. + “A book without a Magic Money Hook ™ will flop. A book with a Magic Money Hook ™ will create a legacy.” + “You deserve a book worthy of your Thought Leader Legacy.” Resource List: + Connect with Andrea and her team at Beverly Hills Publishing by visiting www.beverlyhillspublishing.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
45:16
October 30, 2018
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