Business Video Secrets by Corné Lategan

How To Price Your Services To Convert More Sales

Back in the day, I would spend 8 hours crafting a proposal that barely turned into any sales.

Over the years I've made a few tweaks that meant I only spend 10 minutes to create a proposal and conversions skyrocketed.

I hate talking in front of the camera.

This is something I hear almost every single day as our clients fear of being in front of the camera.

I have to confess, it's not something I love but over time I have learned a few things that will make it more comfortable.

In this podcast a tell the story of how English is my second language and how that affects my confidence when I need to get on camera

Throughout the years of talking to prospects, I've noticed that when pitching only the results that your business can achieve, you can miss a massive opportunity to increase conversion.

The value is in including the journey that accompanies the results. People love to hear about the story behind the outcome. They want to know about how your business has helped the person or business get the results that they have achieved.

How to Create Case Study Videos that are not Boring.

Case Study Videos are powerful. If you do them the wrong way though it won't get you great results. In this podcast I talk about the formula we've used hundreds of times with Case Study Videos that actually hook, engage and inspire people to get results.

The Cost of Not Following Up

We all fall victim to this. We get way to busy to nurture out leads and as a result, we lose out on some potential opportunities.

Is your Business Good or Bad?

In my opinion, a "good" business is: ethical, solves problems, provide value, positive impact on the world and makes a profit.

It's important to know because.......

How a simple story convinced me to attempt the biggest Mountain Bike race in the world.

The thing is, I had a ton of 'false beliefs' about myself and reasons why I wasn't able to do the race. In the same way, your prospects actually have false beliefs that stop them from going ahead with your offering.

In this podcast, I share a story of how a story got me over the line. Try it.

3 Ways to use Story in your Follow Up to Convert more Deals.

The money is in the follow up. Problem is if you follow up with no creativity you will be boring and your prospects won't make time for you.

How a Selfie Video fast-tracked a Deal by 5x.

The money is in the follow-up. More importantly, if you successfully follow your chances of helping more people increases.

I've learned that if you can personalize your communication to the prospect you will have a bigger chance of getting in front of him/her.

I've been taught "don't talk to strangers". The fact is the best business partnerships will start off as strangers. If you are in sales, your ideal client will start of as a stranger. In this podcast I tell a story of how strangers can have a big impact on your life and chances are these relationships can and will create big opportunities and value.

How To Overcome False Beliefs That Are Holding Your Sales Back

Your prospects 'false beliefs' are the biggest barrier between you and your potential clients.

In this podcast I talk about how you can identify these false beliefs and what type of stories will help your prospects overcome the false beliefs in their own minds.

The best part is, you don't need to sell. Your prospect will sell themselves.

In this podcast, I give a Secret Formula Any Sales Person Can Use to Convert More Clients Using Storytelling ... even if You Have No Video or Storytelling Experience!

If you're in Sales have you ever thought how you can personalize a video to a specific person?

One thing we have to realize is no matter what type of business you're in, you're not in B2B or B2C. You're in the P2P space. Your target market is People.

Here's how to create video content that will actually give value to your prospects so they trust you.

If your prospect is not certain, it will be impossible to convert them.

In this podcast a share 3 ways to create certainty in your buyer's mind.

In this podcast I tell the story of how we actually grew our business like crazy by knowing what problems our product created for our clients.

I’ve been battling with this for years. How do we track video? How do we track the success?

In this episode, I tell a personal story of the time I did bodybuilding and how it relates back to the success of video...

Don't worry, it will make sense when you listen.

Story is so powerful it can literally get people to sell themselves. In this podcast I tell a recent story of how I sold myself on a product.