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Crawling Mondays by Aleyda - SEO News, Tips and Interviews

Crawling Mondays by Aleyda - SEO News, Tips and Interviews

By Aleyda Solis

Crawling Mondays is the YouTube and Podcast from Aleyda Solis, International SEO Consultant and Founder of Orainti, where she shares SEO reviews, interviews and news covering the different activities of the SEO process.

Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger, speaker, author, awarded as the European Search Personality of the Year in 2018. She's the wrapper of #SEOFOMO (a weekly free SEO Newsletter to keep updated with the latest in the industry) and LearningSEO.io (a free roadmap to learn SEO).
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Currently playing episode

Wordpress SEO: How to Optimize your Wordpress Site for Organic Search

Crawling Mondays by Aleyda - SEO News, Tips and InterviewsDec 13, 2021

00:00
27:38
Conversion Optimization for SEOs - Challenges, Do's and Dont's and Tools

Conversion Optimization for SEOs - Challenges, Do's and Dont's and Tools

Learn about Conversion Optimization (CRO) for SEOs in this edition of Crawling Mondays with Talia Wolf and Sergio Simarro, going through: 01:55 SEO and CRO: How do they align together? 07:25 Top CRO vs SEO Mistakes 11:11 How do you Handle Dark Patterns? 17:45 Steps to recommend your site conversions and tools to use 24:35 A last CRO tip for SEOs And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Feb 18, 202427:52
SEO Product Management: What is it and How To Succeed at It?

SEO Product Management: What is it and How To Succeed at It?

Learn what is SEO Product Management and How to Succeed at it with SEO consultants Sam Torres and Adam Gent: 02:04 - When is an SEO Product Manager Role Needed? 08:26 - Fundamental Steps for SEO Product Management Success 12:42 - Common SEO Product Management Mistakes 18:25 - SEO Product Management Tools and Resources 21:36 - A last SEO Product Management Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/#seopm #seoproductmanagement #seo

Nov 26, 202327:53
Getting SEO Buy-in: Learn How to Get SEO Resources and Support

Getting SEO Buy-in: Learn How to Get SEO Resources and Support

Learn how to get SEO Buy-in for your SEO recommendations with Tom Critchlow and Petra Kis-Herczegh, going through: 02:05 More Challenging Scenarios for SEO Buy-In 05:05 Common Mistakes When Getting SEO Buy-In 12:14 What are the Steps to Get SEO Buy-In 21:36 Guides, Tools and Resources to Learn From 24:28 Last SEO Buy-In Tips And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #seobuyin #seoresources #seo

Oct 28, 202332:23
SEO for Google Discover - Learn to Optimize Google Discover Content

SEO for Google Discover - Learn to Optimize Google Discover Content

Learn about how to optimize your content to perform well in Google Discover with experienced SEOs for major publications Jessie Willms and Shelby Blackley: 01:42 How to integrate Discover into your SEO strategy 03:42 Factors to maximize Discover visibility 06:35 How to develop Authority & get recommended 09:26 Top mistakes when optimizing for Discover 14:24 Favorite tools for Discover Optimization 18:49 Optimizing Media for Discover 20:44 A last Google Discover Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #googlediscover #discoveroptimization #seo

Sep 23, 202324:35
The Top SEO Myths and How to Dispel them

The Top SEO Myths and How to Dispel them

Learn about the most common SEO Myths when doing search engine optimization processes and how to dispel them to avoid issues with guest SEOs Azeem Ahmad and Garrett Sussman, going through: 02:37 The worst and most common SEO Myths 11:51 Steps and Resources Used to Dispel SEO Myths 22:49 A last tip to address SEO Myths challenges And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Aug 23, 202325:07
Optimize your Website Content for Multilingual Markets
Jul 05, 202320:26
How to Identify and Leverage Trending Topics for SEO

How to Identify and Leverage Trending Topics for SEO

Learn how to identify and leverage trending topics for SEO with the wonderful Crystal Carter from Wix and Abby Gleason from Scribd: 01:50 Main Errors to Identify Trending Topics 06:29 Main Steps to Identify Trending Searches 11:57 Allocating resources to Target Trending Searches 14:38 Top Tools to Identify Trending Searches 20:52 Last Tip to Identify Trending Searches


And more! -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/. #TrendingTopics #KeywordResearch #SEO

Jun 03, 202325:10
SEO Auditing Large Websites

SEO Auditing Large Websites

Learn how to develop effective SEO audits for Large Websites with Jamie Indigo and Patrick Stox. In this episode of Crawling Mondays we go through: 01:49 What differentiates an SEO audit for a large vs a small site 05:53 When a site is actually big? 08:13 What are the top steps to take in large site audits? 11:38 Favorite tools when auditing large Websites 14:52: Top Errors to avoid in Large site Audits 18:18 A last tip when SEO auditing big Websites -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/#SEOAudits #SEO #SEOAnalysis

Apr 20, 202322:31
Machine Learning for SEO

Machine Learning for SEO

How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays with Lazarina Stoy and JS Chouinard, with whom I go through: 01:29 What is Machine Learning and Best Use Cases in SEO? 03:27 Steps to start using Machine Learning in SEO 07:19 How to Validate the Quality of Output in ML? 09:51 What Machine Learning Tools do you recommend using? 20:47 Last Tips to Use ML in SEO

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/


#SEO #MachineLearning #MLforSEO

Mar 19, 202322:49
ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search

ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search

Learn all what you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search with Mordy Oberstein (Head of SEO Branding at Wix) and Darth Autocrat, Digital Marketing Consultant, going through:  

02:59 ChatGPT for SEO: Good or bad? 

07:49 Use cases to leverage ChatGPT for SEO  

14:55 ChatGPT for SEO Tools & resources  

19:21 The future of ChatGPT & Search 

25:12 A last ChatGPT for SEO Tip  


-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/ 


#chatgpt #chatgptseo #seo

Jan 26, 202330:20
Creating Content that Earns Backlinks

Creating Content that Earns Backlinks

Learn how to successfully create content that attracts backlinks with guests Hannah Smith and Jess Peace from Neomam, going through the following topics:

1:17 - Main mistakes that make content not attract backlinks 

9:58 - Building blocks to create content that attracts backlinks 

17:56 - Examples of successful content attracting backlinks 

26:57 - A last tip to create popular content    


-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 


#linkbuilding #linkbuildingseo #seo

Dec 14, 202232:00
SEO Clients Management, Communication & Coordination

SEO Clients Management, Communication & Coordination

Learn how to effectively management, communicate and coordinate with SEO clients with Sophie Brannon and Tessa Voecks, going through the following topics: 

  • 1:30 - What are the main client management mistakes?  
  • 5:46 - The building blocks of successful client management 
  • 12:17 - Choosing SEO client communication frequency 
  • 19:10 - Choosing SEO communication medium 
  • 22:00 - Best SEO Communication tools  
  • 26:46 - A Last SEO Management tip  


-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 


#SEO #SEOManagement #SEOCommunication

Oct 31, 202232:28
SEO Agency Growth: How to Grow Your SEO Agency in a Sustainable Way

SEO Agency Growth: How to Grow Your SEO Agency in a Sustainable Way

Learn to grow your SEO agency in a sustainable way! In this episode of Crawling Mondays I have Chris Simmance and Ross Hudgens who share their in-depth experience growing agencies, going through:   

  • 3:09 The biggest Agencies Growth Challenges  
  • 12:00 Advice to Avoid Employees Churn 
  • 15:49 Building Blocks for Sustainable Growth 
  • 22:46 Effectively closing new clients 
  • 26:37 Last Tips for Agency Growth   

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #AgencyGrowth #SEOAgency #SEOManagement

Sep 28, 202230:39
JavaScript SEO: How to Optimize JavaScript Content for Search

JavaScript SEO: How to Optimize JavaScript Content for Search

Learn about the main challenges, do's and dont's and tools to optimize JavaScript based Websites for Search in this insightful conversation with Tomek Rudzki from Onely and Olga Zarzeczna from SEOsly, going through:   

  • 02:26 Can Google Render all JavaScript based Content?  
  • 09:02 Top Issues To Avoid when Optimizing JS based Sites 
  • 14:52 Favorite Tools and process to follow to Optimize JS sites 
  • 19:19 Last Tips when doing SEO for JS based sites  

 -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #javascriptseo #seotips #seo

Aug 25, 202224:55
SEO For Startups - Tips, Do's & Dont's to Optimize & Grow Startups Organic Search Results

SEO For Startups - Tips, Do's & Dont's to Optimize & Grow Startups Organic Search Results

Learn how to do SEO for Startups with Nitin Manchanda and Fabrizio Ballarini in this Crawling Mondays edition going through:  

 

01:43 What differentiates doing SEO for Startups vs other Companies 

06:18 The most common SEO for Startups Mistakes 

12:51 The Building Blocks for Successful Startup SEO  

21:08 Useful Tools & Resources When Doing SEO for Startups   


-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 


#SEOforStartups #seotips #SEO

Jul 23, 202225:54
Digital PR Strategies & SEO - How They Work Together

Digital PR Strategies & SEO - How They Work Together

Learn how Digital PR can help SEO, How Digital PR strategies work and much more with Jasmine Granton and Alex Hickson: 

  • 2:19 How Digital PR Overlay with Link Building & Traditional PR?  
  • 5:04 What are common Digital PR Goals?  
  • 8:36 Top Digital PR Mistakes  
  • 13:07 Digital PR Validations 
  • 16:20 The Building Blocks for Successful Digital PR  

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/

Jun 28, 202228:02
SEO Testing: How to Run Successful SEO Tests

SEO Testing: How to Run Successful SEO Tests

Learn how to run successful SEO Tests with Emily Potter and Nick Swan! In this episode of Crawling Mondays we go through:   

  • 1:41 Top Types of SEO Tests 
  • 6:26 Top Mistakes when Running SEO Tests 
  • 8:54 Building Blocks of Successful SEO Tests 
  • 12:17 Surprising Results from SEO Tests 
  • 18:39 Last SEO Testing Tip  

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 


#seo #SEOTests #SEOTesting

Apr 23, 202225:29
Optimizing Categories Pages in E-Commerce SEO Processes

Optimizing Categories Pages in E-Commerce SEO Processes

Lean how to optimize Categories and Facets pages in E-Commerce websites when doing SEO in this conversation with the fantastic Lidia Infante and Tory Gray, covering: 

  • 1:59 Why Optimizing Categories Pages is so Critical in E-commerce 
  • 6:16 Main mistakes when optimizing Categories Pages 
  • 12:39 The Steps to Optimize Categories Pages 
  • 16:35 How to Optimize Categories Pages Content 
  • 21:54 A last Tip when Optimizing Categories Pages  

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#CategoriesOptimization #EcommerceSEO #SEO

Mar 06, 202225:44
Content Strategy for SEO: What Is It, Top Errors and Tips for Success

Content Strategy for SEO: What Is It, Top Errors and Tips for Success

Learn about Content Strategy for SEO! In this edition of Crawling Mondays we go through the topic with the experienced content specialists Shelley Walsh and Himani Kankaria, covering:   

  • 01:41 What is Content Strategy  
  • 05:46 The Main Content Strategies Mistakes 
  • 09:01 The Building Blocks of a Successful Content Strategy  
  • 15:21 Favorite Content Tools   

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#ContentStrategy #ContentOptimization #SEO

Feb 04, 202220:50
Content Hubs: How to Create and Optimize your Topic Clusters

Content Hubs: How to Create and Optimize your Topic Clusters

Learn what are content hubs and topic clusters, how to use and optimize them in your SEO Process in this edition of Crawling Mondays with Andy Chadwick and Chima Mmeje, going through:  

  • 00:47 What is a Content Hub 
  • 06:46 What are the most common Content Hubs Mistakes?  
  • 15:32 What are the building blocks of Successful Content Hubs  
  • 20:28 What are your favorite content tools?  
  • 25:19 A last Content Hub Tip  

This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ 

#ContentHubs #TopicClusters #SEO

Jan 13, 202231:41
Wordpress SEO: How to Optimize your Wordpress Site for Organic Search

Wordpress SEO: How to Optimize your Wordpress Site for Organic Search

In this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw:  

  • 1:03 The most common Wordpress Optimization Mistakes  
  • 9:23 The building blocks of an optimized Wordpress site 
  • 14:35 The top plugins, themes, features you use  
  • 20:24 A last Wordpress Optimization Tip   

#seoforwordpress #wordpress #wordpressseo

Dec 13, 202127:38
Accessibility for SEOs: How to take Accessibility into consideration as an SEO

Accessibility for SEOs: How to take Accessibility into consideration as an SEO

In this edition of Crawling Mondays we cover accessibility for SEOs with Ashley Berman Hale and Billie Geena, going through the most important aspects:   

  • 1:46 Why accessibility should be important for SEOs 
  • 5:57 The most common accessibility issues  
  • 7:42 The steps to identify accessibility problems  
  • 11:20 A top to check tool or resource to use  
  • 13:07 A last Accessibility Optimization   

-- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/  

#accessibility #seo #accessibilityguide

Dec 05, 202119:25
Internal Linking Optimization: How to Optimize your Internal Links for SEO

Internal Linking Optimization: How to Optimize your Internal Links for SEO

In this edition of Crawling Mondays you'll learn why and how to optimize internal links to help you achieve your SEO goals with Natalie Arney and Geoff Kennedy. This episode of Crawling Mondays has been sponsored by ContentKing https://www.contentkingapp.com/, Real Time SEO Auditing and monitoring Platform.  

This Internal Links edition of Crawling Mondays covers the following topics:   

  • 2:17 SEO scenarios in which internal link optimization helped to achieve results 
  • 9:47 Low Hanging Fruit Scenarios to Optimize Internal Links 
  • 15:43 Main steps to optimize internal links 
  • 20:49 Tools you use to optimize Internal Links 
  • 24:41 A last tip to optimize Internal Links 

If you like this episode remember to share it with your SEO colleagues and friends!

#SEO #InternalLinks #TechnicalSEO

Nov 07, 202128:38
Affiliate SEO: How to Develop and Optimize Affiliate Websites

Affiliate SEO: How to Develop and Optimize Affiliate Websites

Learn how to develop and optimize Affiliate Websites in this edition of Crawling Mondays with Sue Dawson and Adam Riemer; sponsored by ContentKing, real time SEO auditing and monitoring system: https://www.contentkingapp.com/lp/seofomo/

This Affiliate SEO Crawling Mondays edition covers:   

  • 1:18 What are the most common mistakes for SEOs when starting with affiliate sites 
  • 07:27 Must take steps when starting with a new affiliate site 
  • 12:58 How to identify new affiliate opportunities 
  • 15:00 Which affiliates sites are doing successful, clever stuff 
  • 19:27 A last affiliate marketing advice    

#affiliateseo #affiliatemarketing #seo

Oct 07, 202122:58
SEO Reporting: How to Develop Effective & Impactful SEO Reports

SEO Reporting: How to Develop Effective & Impactful SEO Reports

Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting:   

  • 1:02 Top Misconceptions and Issues when doing SEO reports 
  • 7:35 What to Not Do When Developing SEO Reports  
  • 12:53 What steps to take when developing SEO Reports 
  • 19:24 What Tools do you Use to Develop SEO Reports?  
  • 22:34 A last SEO Reporting Tip   

#SEO #SEOReports #SEOReporting

Sep 12, 202127:08
How to Increase your Link Building Campaigns Outreach Emails Open Rates & Success

How to Increase your Link Building Campaigns Outreach Emails Open Rates & Success

Learn how to craft and send outreach emails that are actually opened and allows you to achieve link building success with the amazing Bibi The Link Builder and Surena Chande! In this episode, we cover:   

  • 1:06 What are the main challenges and what to expect from the process? 
  • 6:29 What are the top errors?  12:54 What are the must to get your emails opened? 
  • 20:24 What tools do you use for outreach?  
  • 22:10 What tweaks tend to change campaign performance?  
  • 24:10 A last outreach tip of something not yet covered  

#LinkBuilding #EmailOutreach #OutreachCampaigns

Aug 18, 202130:16
SEO For Paginations: How to Optimize your Paginated URLs for Search

SEO For Paginations: How to Optimize your Paginated URLs for Search

Learn how to optimize your paginations for search in this episode about SEO for Paginations, with the amazing SEO specialists Orit Mutznik and Patrick Stox, covering:   

  • 1:38 Top SEO Scenarios Showing the Importance of Paginations 
  • 3:38 Top SEO for Paginations Errors You've seen  
  • 9:47 Guidelines to Follow when Optimizing Paginations 
  • 17:18 What do you do to troubleshoot Paginations and identify opportunities 
  • 21:40 A last SEO Tip for Optimizing Paginations   

#SEOforPaginations #PaginationsOptimization #TechSEO

Jul 26, 202126:06
How to Become a Successful Independent or Freelance SEO Consultant

How to Become a Successful Independent or Freelance SEO Consultant

How to become a successful independent or freelance SEO Consultant? In this episode of Crawling Mondays I interview Silvia Martin and Brodie Clark who have become freelance SEOs in the last couple of years and we go through the main aspects: 

  • 01:26 When is the right time to become an independent SEO? 
  • 06:26 What are the Pros and Cons of being an independent SEO? 
  • 17:00 Top Steps to become a Successful independent SEO?  
  • 22:50 Resources you've found useful in your independent SEO journey
  •  28:30 A last tip when becoming an Independent SEO Consultant  

#freelanceseo #independentseo #seoconsultant

Jul 01, 202132:49
How to Succeed as an In-House Enterprise Level SEO
Jun 07, 202129:24
From SEO to CEO: How to become a successful SEO or Digital Marketing Agency Founder and CEO

From SEO to CEO: How to become a successful SEO or Digital Marketing Agency Founder and CEO

How to grow from being an SEO to a CEO of your own agency? In this episode of Crawling Mondays I interview Lisa Paasche and Bastian Grimm who share how they started a SEOs and established successful SEO and digital marketing agencies: 

  • 01:22 How did you make the switch to become an entrepreneur 
  • 07:20 Did you have any business background?  
  • 08:31 What would be the one thing that you would change?  
  • 18:31 What are your tips to be a successful CEO?  
  • 26:02 How do you hire specialists to whom you can delegate to? 
  • 30:26 How do you scale in a sustainable way?   

#SEO #SEOEntrepreneur #SEOAgency

May 20, 202135:40
Project Management for Freelance SEO Consultants

Project Management for Freelance SEO Consultants

How to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull:   

  • 01:38​ How different and important is project management as a freelance consultant? 
  • 06:23​ How to allocate time and resources for Projects?  
  • 12:18​ What are the top Do's and Dont's when managing SEO processes?  
  • 23:53​ What are the most useful SEO Project Management Tools you use?  
  • 28:20​ A last Project Management Tip  

#SEO#SEOProjectManagement#SEOManagement

May 06, 202132:14
SEO Automation: What Can Be Automated in SEO? Status, Trends, Scenarios & Tools!

SEO Automation: What Can Be Automated in SEO? Status, Trends, Scenarios & Tools!

What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini:   

  • 00:43​ A tribute to Hamlet Batista 
  • 05:45​ What are the opportunities of SEO Automation in 2021?  
  • 10:54​ What are the best and worst scenarios to automate?  
  • 13:43​ What can be automated within the SEO process?  
  • 23:46​ What are the steps to start automating SEO tasks? 
  • 31:18​ A Last SEO Automation Tip  

#SEOautomation#AutomateSEO#SEO

Apr 20, 202134:06
Content Ideation in Content Marketing & Link Building Campaigns

Content Ideation in Content Marketing & Link Building Campaigns

How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:   

  • 01:22​ Where does content ideation sits within the content marketing process? 
  • 05:42​ What are the building blocks of the content ideation process? 
  • 17:30​ How do you align ideas with the business purpose?  
  • 23:28​ Which are the most common errors?  
  • 29:37​ What are the best content pieces you've recently seen and why? 

#ContentIdeation#ContentCreativity#ContentMarketing

Mar 22, 202137:28
SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency

SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency

How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour:   

  • 01:38 How do you manage SEO Processes as Agencies with Clients?  
  • 05:45 How to integrate account management roles that handle the project with clients?  
  • 09:10 What are the top do's and dont's when managing SEO processes?  
  • 20:00 What tools do you use to manage SEO processes?  
  • 28:00 A last SEO Project Management Tip  

#seo #seoprojectmanagement #seomanagement

Mar 01, 202133:19
Strategical Content Optimization in an SEO Process

Strategical Content Optimization in an SEO Process

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:   

  • 01:05 What are the most common content mistakes in an SEO process 
  • 12:48 Which are the building blocks for successful search optimized content 
  • 20:00 Aligning content optimization with demand generation 
  • 22:38 What are your favorite content optimization tools?  
  • 29:20 A heads-up on over-relying on content optimization tools metrics 
  • 34:50 A last content optimization tip  

#ContentOptimization #ContentStrategy #SEO

Feb 09, 202139:13
How to do Local SEO Today: Top Do's and Dont's, Tools, and Guide to Grow

How to do Local SEO Today: Top Do's and Dont's, Tools, and Guide to Grow

In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays:   

  • 1:06 Most important areas to optimize in Local SEO  
  • 04:30 Top Recommendations to get Positive Reviews 
  • 07:48 Favorite Local SEO Tools 
  • 11:44 Most Common Issues of Local SEO Clients 
  • 15:24 Top Link Building Mistakes of Local Businesses and How to do it well 
  • 20:14 How do you measure your Local SEO efforts  
  • 25:00 What's the status of Spam in Local Search  
  • 30:25 Last Top Local SEO Tips  

#LocalSEO #SEOguide #SEOforSmallBusiness

Jan 11, 202134:20
How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Dont's and Mistakes to Avoid

How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Dont's and Mistakes to Avoid

In this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics:   

  • 1:20 Common mistakes when setting an SEO strategy  
  • 06:56 Steps to set a winning SEO strategy  
  • 16:05 Best and Worst SEO Strategies you've seen  
  • 31:27 A last tip for SEO struggling to set an SEO strategy  

#seostrategy #seoguide #seo

Dec 16, 202036:38
Keyword Research for SEO in 2020: Guide, Steps, Tips, Tools, Mistakes and more!

Keyword Research for SEO in 2020: Guide, Steps, Tips, Tools, Mistakes and more!

How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover:   

  • 1:10 The most common mistakes in a keyword research process 
  • 9:32 Main steps for a successful keyword research  
  • 14:36 Keyword research tools to use and dealing with data inconsistencies 
  • 26:36 Overlooked keyword research tips
Nov 23, 202037:38
YouTube SEO: Video Optimization Tips & Advice for YouTube

YouTube SEO: Video Optimization Tips & Advice for YouTube

How to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering:  

  • 00:47 What are the main areas/factors to optimize to rank better in YouTube? 
  • 04:51 What's the importance of search as a traffic drive in YouTube 
  • 09:00 How to optimize your videos retention and engagement?  
  • 13:53 Which are your favorite video optimization tools?  
  • 16:42 Video content vs. production quality  
  • 19:57 SEO Tools that you can leverage for YouTube 
  • 21:40 A last, usually overlooked Video SEO Tip    

#YouTubeSEO #VideoSEO #SEOGuide

Nov 10, 202026:26
SEO for News Publications or Media Websites

SEO for News Publications or Media Websites

How to do SEO for news websites? I asked John Shehata from Condé Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications!  

01:19 What's different when you do SEO for a news Website?  

09:29 Will publications move on from AMP once it's not a requirement?  

15:33 What's the workflow to crawl, index and monitor results fast for news sites?  

25:58 How you optimize for Google Discover  

33:53 A last news SEO tip  

#SEOforNews #newsseo #seoguide

Oct 26, 202040:17
Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success

Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success

Learn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering:   

02:10 What does a link building process look like in 2020?  

08:03 What are the top misunderstanding that you see in Link Building?  

15:02 What are the most common errors that break link building processes?  

22:45 What are the key for success of an outreach process?  34:22 A last link building tip   

#linkbuilding #seo #backlinks

Oct 05, 202041:26
Edge SEO: Implementing Technical SEO Changes via CDN - How does it work and when to use it

Edge SEO: Implementing Technical SEO Changes via CDN - How does it work and when to use it

This special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT):   

  • 0:44 How did you started with Edge SEO & What are its main advantages
  • 07:19 Which are the best scenarios for Edge SEO & How do you Tackle Disadvantages 
  • 12:15 Which are not good scenarios for Edge SEO?  
  • 16:15 A last recommendation about Edge SEO?  

#EdgeSEO #TechnicalSEO #SEO

Sep 17, 202021:24
Confidence & Resilience for Search Marketers

Confidence & Resilience for Search Marketers

How can search marketers avoid suffering from confidence and resilience issues? In this special edition I interview Kirsty Hulse and Hannah Butcher who are coaches and have been or are SEOs too to cover:   

  • 01:05 Do Search Marketers suffer from more confidence and resilience issues?  
  • 04:39 Which are those issues you see SEOs suffer the most from and tips to avoid them?  
  • 14:54 Advice to SEOs who would like to start speaking but are afraid to do it so?  
  • 24:18 A last confidence tip for search marketers?   

#coaching #confidence #resilience

Aug 31, 202031:50
SEO & Web Speed - How to Optimize Your Web Performance

SEO & Web Speed - How to Optimize Your Web Performance

How to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas:   

  • 00:45 What the most common Web Speed Issues? 
  • 04:30 What are your top recommendations to improve Web speed?  
  • 07:50 What are good Web speed metrics to have as a reference?  
  • 12:00 What to expect from Core Web Vitals?  
  • 13:45 What tools do you use when doing Web Speed Analysis?  
  • 17:21 A last Web Speed tip to the audience?  

Remember, like the video if you enjoyed it, and subscribe to the channel :)   

#WebSpeed #SEO #WebPerformance

Aug 18, 202020:02
How to Develop Successful SEO Audits: Avoiding Top Issues & Challenges

How to Develop Successful SEO Audits: Avoiding Top Issues & Challenges

Learn how to make your SEO audits successful in this edition of Crawling Mondays with Stephen Kenwright (Founder and Director at Rise at Seven) and Chris Green (Head of Marketing Innovation at Footprint Digital), in which we cover:   

  • 01:22 Which are the main challenges and Issues with SEO Audits? 
  • 05:55 How have you tackled the most important SEO challenges? 
  • 11:38 What are the keys to get your SEO audits implemented? 
  • 18:25 How do you see the automation of SEO audits?  
  • 22:46 Last Tips to make SEO audits successful?   

If you liked the video, remember to like it and subscribe to the channel 🙌  

#SEOaudits #SEOrecommendations #SEO

Aug 09, 202026:46
SEO for Web Migrations - Most Common Issues and Top Tips & Tools to Fix Them

SEO for Web Migrations - Most Common Issues and Top Tips & Tools to Fix Them

What are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Góralewicz from Onely to go through them:   

  • 00:41 Which are the most common SEO issues happening during Web migrations?  
  • 03:51 What are the top configurations you prioritize to validate?  
  • 08:21 What are the craziest Web migrations you've worked at?  
  • 12:07 What are the top tools you use for Web migrations?  
  • 16:25 What tools you find useful but usually overlooked?

#WebMigrations #SEOforWebMigrations #SEOTips

Jul 26, 202023:49
Structured Data and Entity Search Optimization

Structured Data and Entity Search Optimization

How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy.  

00:27 Why Structured Data & Entity Search Optimization is so important?  

03:37 What are the fundamental steps for entity optimization? 

 09:00 What are the structured data or entity search tools that you love? 

15:00 What's your last structured data or entity search tip?   

#structureddata #entitysearch #seotips

Jul 13, 202020:38
Agency vs. In-House SEO: Differences, Advantages, and tips to succeed in each case

Agency vs. In-House SEO: Differences, Advantages, and tips to succeed in each case

Learn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven:   

1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies? 

3:07 - What are the advantages and disadvantages of being an SEO at an agency and in-house? 

7:06 - Have you enjoyed more your in-houses or agencies side SEO positions experiences? 

9:38 - In which scenario would you advice to hire an agency and in which an in-house SEO? 

16:25 - What would you advice to your agency self now that you're in-house and viceversa? 

19:18 - Last Tips to succeed as an In-House & Agency SEO  

#inhouseseo #agencyseo #seoguide

Jun 21, 202022:06
SEO for SaaS (Software as a Service) Companies

SEO for SaaS (Software as a Service) Companies

How to do SEO for SaaS (Software as a Service) Websites? Learn in this interview with Matthew Howells-Barby from Hubspot and Jackie Chu from Uber:  

 0:40 What are the differences that can be found when doing an SEO process for Saas (Software as a Service) Companies? 

3:21 What are the tactics that you’ve found to be particularly useful in SaaS SEO processes, especially with content? 

10:18 What are the top actions you prioritize in your SaaS SEO process? 

13:12 What are the non-traditional search efforts that pay off in SaaS?  

#SEOforSAAS #SAASSEO #SEOtips

Jun 09, 202018:39
E-Commerce SEO: Top Tips for Success, Common Mistakes, Best & Worst Web Platforms, and more!

E-Commerce SEO: Top Tips for Success, Common Mistakes, Best & Worst Web Platforms, and more!

How to do SEO for an E-Commerce Website? Learn in today's episode:   

0:36 What are the biggest differences of an E-commerce SEO process vs. the one of other types of sites?  

4:38 What's the No. 1 mistake in Ecommerce SEO processes?  

10:17 What are the initial most important steps that you'll take when doing an Ecommerce SEO audit?  

16:12 What's the best and worst e-commerce platform that you've had to work with?  

20:51 What's something usually overlooked in e-commerce SEO that you would like to share?   

Learn with two amazing special guests Kristina Azarenko, Ecommerce SEO Consultant & Founder at Marketing Syrup and Luke Carthy, E-Commerce SEO Consultant.    

#ecommerceseo #ecommerce #seotips

May 19, 202026:22