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Create More Customers

Create More Customers

By Orren Prunckun
If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career working out the answer to that question. Subscribe to this podcast so I can share the best secret marketing & sales hacks with you. My name is Orren Prunckun and welcome to my podcast.
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Create More Customers - Episode 128: How to generate B2B leads when you have brand restrictions
In this episode you’ll hear my thoughts on: Why Twitter bio disclaimers are redundant; How to use 2 of a 3 step sales funnel to overcome brand use restrictions; What to communicate to overcome brand use restrictions; How these topics relate directly to lead generation for your employer; How these topics build your personal brand as an employee; What the practical steps to get started are; Why organizers get brand benefits and attendees don't; and What the practical examples of this organizing look like. So, watch here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
04:54
November 30, 2021
Create More Customers - Episode 127: What the substance of content should be
In this episode you’ll hear my thoughts on:  What should be in your content;  Why giving away too much isn’t an issue; What the problem is with a one-way conversation; How to overcome that Problem; How to get attention for the content; and Why more content is better than less. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
10:03
June 23, 2020
Create More Customers - Episode 126: How To Build A Brand (Or Rebrand)
In this episode you’ll hear my thoughts on: What a brand is and is not; What an easy way to rebrand is; How this way creates awareness, recognition and recall; and How you can and cannot control your brand. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:45
June 10, 2020
Create More Customers - Episode 125: Why the best customer is both the buyer and the user
In this episode you’ll hear my thoughts on: What happens to your product usage when the buyer and the seller are not the same person; What sales is and why it is different that pitching; and What to do when the buyer and the seller are not the same person. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:20
June 03, 2020
Create More Customers - Episode 124: An example of cold contact that doesn't work
In this episode you’ll hear my thoughts on: • How to help prospects know, like and trust you when you cold contact. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com  
09:21
May 26, 2020
Create More Customers - Episode 123: Why helping prospects save face is a great sales strategy
In this episode you’ll hear my thoughts on: • What conversation rates you should be aiming for with your cold contact; • Why being different is superior to being better (etc); • Why focusing on this is the key to navigating objections; and • What the two tactics are for navigate objections. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
12:15
May 19, 2020
Create More Customers - Episode 122: How to prepare for selling after Coronavirus
In this episode you’ll hear my thoughts on:  What you should be doing now when you cannot sell due to Coronavirus and having no ad budget. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
18:57
May 12, 2020
Create More Customers - Episode 121: Using callouts for custom marketing & sales
In this episode you’ll hear my thoughts on:  What a marketing & sales communication should match with;  What the current targeting criteria that is available;  What possible targeting criteria will be available in the future;  What technology will allow this to happen;  What most brands do despite both of these;  What the middle ground is practically in 2020;  What an example this targeting is; and  What you can do to better target your marketing & sales communication.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com  
15:51
May 05, 2020
Create More Customers - Episode 120: An example of a fantastic billboard ad
In this episode you’ll hear my thoughts on: What most brands do with their billboards, ads and marketing and sales communication; Why you should not be following in their footsteps;  The only purpose of a billboard or ad;  What an example of this is; and How to use this example for your own billboards and ads.  So, watch here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com  
04:31
April 28, 2020
Create More Customers - Episode 119: An example of my own biz dev process
In this episode you’ll hear my thoughts on:  Who the best partners are to do business development deals with;  Who to find these partners are to do business development deals with; Why business development is different that selling and pitching prospects;  Why I do certain types of business development deals;  How these business development deals fit into business models; and What the correct processes for business development deals to create partnerships.  So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com  
09:07
April 21, 2020
Create More Customers - Episode 118: An example of my own cold outreach
In this episode you’ll hear my thoughts on: How most brands go about cold outreach and contact; Why that approach rarely works; What to do instead; Why some ways of cold contact are better than others; What an ideal cold outreach and contact process looks like; What types of brands this works for; and What types of results are possible with this alternative method. If you like what was on here and want more, go to http://orrenprunckun.com
14:25
April 14, 2020
Create More Customers - Episode 117: How to get referrals
In this episode you’ll hear my thoughts on:  What the only factor that matters is for getting referrals; How to implement that for your brand; and What the results will be if you do so.  So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com
03:35
March 10, 2020
Create More Customers - Episode 116: Don't cut corners with your marketing & sales
In this episode you’ll hear my thoughts on: Why you shouldn’t automate any new marketing or sales activity; Why manual marketing or sales activity at first is a very smart decision; and  When you should start marketing or sales automation.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
06:13
March 03, 2020
Create More Customers - Episode 115: The common things prospects despise about salespeople
In this episode you’ll hear my thoughts on: Why salespeople have a bad reputations; The common reasons why prospects despise salespeople; How to overcome these reasons; and What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:38
February 24, 2020
Create More Customers - Episode 114: The temptation of engaging content
In this episode you’ll hear my thoughts on: Why producing engaging content discredits your expertise; Why producing content not aligned with your expertise is bad for your brand; What the majority of your content should convey; and What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:55
February 18, 2020
Create More Customers - Episode 113: An example of a fantastic billboard
In this episode you’ll hear my thoughts on: What targeting ability traditional media has; What types of messages capture attention; Why consistent brand messaging is important; Why your brand needs to speak to as many as possible; and Why evoking emotion is important. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com
07:37
February 14, 2020
Create More Customers - Episode 112: Who are the best salespeople?
In this episode you’ll hear my thoughts on: • Why pitching alone doesn’t work; • What the most important sales skill is; • Who the people are that have that skill (you’ll be surprised); and • What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:44
February 11, 2020
Create More Customers - Episode 111: The best way to explain the value of something
In this episode you’ll hear my thoughts on:  Why you need to explain the value of your product, service or solution;  Why explaining the of your product, service or solution can be difficult; How to correctly explain the value of your product, service or solution; and Why doing so helps you sell. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:29
February 07, 2020
Create More Customers - Episode 110: Why salespeople are the best thing for retail
In this episode you’ll hear my thoughts on: Why consumers go to physical retail outlets; and How to overcome the chicken-before-egg retail dilemma. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:02
February 04, 2020
Create More Customers - Episode 109: Why your opinion doesn’t matter
In this episode you’ll hear my thoughts on: Which opinion is correct when everyone has one; When even then it is likely in correct; Why brands find it difficult to put out communication; and How to test if communication will work or not. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
06:06
January 31, 2020
Create More Customers - Episode 107: The real purpose of chatbots
In this episode you’ll hear my thoughts on:  Why chatbots are not a new strategy; Why the 100+ year history of chatbots are; What the purpose of a chatbot is; and Why chatbots are more useful now. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:58
January 24, 2020
Create More Customers - Episode 106: Why Checkout Mazes are good for vendors & prospects
In this episode you’ll hear my thoughts on: Why Checkout Mazes annoy prospects; Why Checkout Mazes are actually good for prospects; Why Checkout Mazes are good for vendors; Why Checkout Mazes work; and How to create a great Checkout Maze. So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com
04:36
January 21, 2020
Create More Customers - Episode 105: An example of great upselling
In this episode you’ll hear my thoughts on:  How to offer and upsell well; Why upsells work; and How to make an upsell even more compelling.  So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com
07:03
January 17, 2020
Create More Customers - Episode 104: Why WIIFM Is Important
In this episode you’ll hear my thoughts on: • When design matters in your marketing and when it does not; • Why WIIFM matters; and • What will happen if you change your marketing & sales communication to WIIFM. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
04:42
January 14, 2020
Create More Customers - Episode 103: When Logos (Etc) Matter
In this episode you’ll hear my thoughts on:  How memories are created;  What “memory reminders” are;  How “memory reminders” work;  How to create “memory reminders”; and  When logos matter and when they do not.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:43
January 09, 2020
Create More Customers - Episode 102: How to create effective brand road signage
In this episode you’ll hear my thoughts on: What the different purposes of road brand road signage are; How to create brand road signage for each purpose; and What some simple examples of each are. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:49
January 06, 2020
Create More Customers - Episode 101: How to use technology to solve advertising problems
In this episode you’ll hear my thoughts on: How to use technology to solve advertising problems; What an example of this technology is; and How to utilise unused attention. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com
08:22
January 03, 2020
Create More Customers - Episode 100: Marketing & sales predictions for 2020 & beyond
In this episode you’ll hear my thoughts on: Why you need to think about the future; What will remain relevant next year;  How to predict the future;  What the history of marketing & sales is;  Where attention is and is going;  What medium and messaging will work; and  What you 2020 plan should look like.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
12:45
December 31, 2019
Create More Customers - Episode 99: How to make prospects problem aware
In this episode you’ll hear my thoughts on:  Why making people problem aware is important;  Why ways of making people problem aware do not work;  Why these ways do not work;  What the ways of making people problem aware are that do work; and  Why these ways work.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:40
December 27, 2019
Create More Customers - Episode 98: How to improve an already great lead generator
In this episode you’ll hear my thoughts on: How to get targeted leads; How to get qualified leads; How to create a great free offer; How to better qualify prospects; and How to be congruent with the lead generation. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:57
December 24, 2019
Create More Customers - Episode 97: How to send meaningful branded communication
In this episode you’ll hear my thoughts on:  What makes meaningful branded communication; How to build trust through it; What the two factors you should consider are; and Why they are contradictory.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:18
December 19, 2019
Create More Customers - Episode 96: Who is your best prospect?
In this episode you’ll hear my thoughts on: What the 2 ways to sell are, so you know what is harder and what is easier which means you can save time, money and effort selling. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com
06:11
December 16, 2019
Create More Customers - Episode 95: How to explain highly technical products
In this episode you’ll hear my thoughts on:  Why technical products are hard to sell, so you become aware of the problem you actually have, which means you won’t continue to struggle with sales;  How to sell a technical product, so you know what to do specifically which means sales becomes easier; and How this style of selling also helps sell new products, so you can apply the same principles to innovations, which means innovative products also become easier to sell.  So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com
05:46
December 12, 2019
Create More Customers - Episode 94: How to create sales bullets
In this episode you’ll hear my thoughts on: Why most pitches do not work; Why other pitches do work; Why having one type of ad is a bad idea; Why you need messaging for different people; and What the real purpose of ads are. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
04:10
December 09, 2019
Create More Customers - Episode 93: Why credentials are content are different in self promotion
In this episode you’ll hear my thoughts on: What self-promotion is; Why people self-promote; How you get the same outcome via content; Why content is the superior way; and How both credentials are content work together.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:30
December 05, 2019
Create More Customers - Episode 92: Why your prospect and customer list need to be different
In this episode you’ll hear my thoughts on:  What happens when the lists are confused; and How to solve this problem.  So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com
05:07
December 02, 2019
Create More Customers - Episode 91: Who should you learn marketing from
In this episode you’ll hear my thoughts on: What the three skillsets related to teaching are; Why only one of them really matters; and How to pick a teacher for marketing. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
06:42
November 28, 2019
Create More Customers - Episode 90: How to capture great testimonials and case studies
In this episode you’ll hear my thoughts on: What the two elements all testimonials need are; Why those elements are needed; and What results are possible when you include them.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:03
November 25, 2019
Episode 89: How to fix confusing messaging
In this episode you’ll hear my thoughts on: What confusing messaging looks like; Why messaging can be confusing; How to fix confusing messaging; What sales really is and does; and What results are possible when you do this. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:34
November 21, 2019
Create More Customers - Episode 88: What confusing positioning looks like
In this episode you’ll hear my thoughts on: What examples exist of vendors selling the same thing; What their respective positioning on those products are; and Why only one vendor will win. So, listen here as I discuss these!
03:43
November 18, 2019
Create More Customers - Episode 87: How to properly pitch your customer acquisition strategy
In this episode you’ll hear my thoughts on: Why founders are bad at pitching their customer acquisition strategy so you understand the dilemma they face which means you will know what not to do; Why properly pitching your customer acquisition strategy is important so you can reap the benefits of a great summary which means better buy-in; and How to explain your customer acquisition strategy in a short period so you can hit the right points which means an effective pitch. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:37
November 16, 2019
Create More Customers - Episode 86 How to get customers to use and consumer products
In this episode you’ll hear my thoughts on: Why customers buy but don’t use a product so you can understand customer motivation which means you can create a plan to increase use and consumption; What could happen if this occurs so you can make a plan which means you will be better prepared if it does happen; How to overcome this so you know what exact steps to take which means you have a suitable plan; and What that means for them and your brand, so you can implement a plan which means customers get value and your brand will be less vulnerable to buyers’ remorse. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:06
November 16, 2019
Create More Customers - Episode 85: Why customers buy but don’t use the product
In this episode you’ll hear my thoughts on: What the psychology behind non-use is so you can understand customer motivation which means you can create a plan to increase use and consumption. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com
05:23
November 16, 2019
Create More Customers - Episode 84: Where is attention in 2019 and beyond
In this episode you’ll hear my thoughts on: Where prospect attention is so you know where to focus which means your targeting can be precise; How to get awareness so you can convert that to leads which mean you can get more sales; and What to do next so you can capitalize on leads which means better marketing ROI. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:28
November 16, 2019
Create More Customers - Episode 83: How to troubleshoot a marketing & sales campaign
In this episode you’ll hear my thoughts on: What elements make up a marketing & sales campaign; and What factors you should look at to troubleshoot a campaign. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
06:52
November 16, 2019
Create More Customers - Episode 82: How to troubleshoot your marketing & sales
In this episode you’ll hear my thoughts on: What elements make up marketing; and What factors you should look at to troubleshoot. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:54
November 16, 2019
Create More Customers - Episode 81: How to create a great PR promotional partnership
In this episode you’ll hear my thoughts on: How to take your product and create a new marketing angle; How to use that angle for a complimentary promotional partnership; and How to use that positioning for further media reach. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
10:26
November 16, 2019
Create More Customers - Episode 80: How do you measure physical ad ROI
In this episode you’ll hear my thoughts on: What the two easy ways to measure physical ad ROI are; and How to calculate them. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
09:31
November 16, 2019
Create More Customers - Episode 79: Common but wrong sales propaganda
In this episode you’ll hear my thoughts on: What most suggest you should do with your sales; Why that is not good; and What to do instead. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
09:17
November 16, 2019
Create More Customers - Episode 78: Common but wrong marketing propaganda
In this episode you’ll hear my thoughts on: What most suggest you should do with your marketing; Why that is not good; and What to do instead. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:32
November 16, 2019
Create More Customers - Episode 77: How to use money can't buy value adds
In this episode you’ll hear my thoughts on: An example of a great way to create value; Why it needs a certain price point; and What industries it could be used for. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
06:20
November 16, 2019
Create More Customers - Episode 76: All prospects aren’t created equal
In this episode you’ll hear my thoughts on: The reason why you can’t close 100% of prospects; and Why not all prospect created equal. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:59
November 16, 2019
Create More Customers - Episode 75: Content should overcome buying objections
In this episode you’ll hear my thoughts on: An example of content that addresses buying concerns; and Examples of buying concerns. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
03:53
November 16, 2019
Create More Customers - Episode 74: Marketing channels are everywhere if you look
In this episode you’ll hear my thoughts on: Why there are prospects everywhere; and How to leverage that. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
04:08
November 16, 2019
Create More Customers - Episode 73: Facebook now allows you to steal targeting criteria
In this episode you’ll hear my thoughts on: How you can view your competitors advertising targeting criteria; Why this helps you target prospects; and How to use this information to target prospects. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:24
November 16, 2019
Create More Customers - Episode 72: Marketing in a recession
In this episode you’ll hear my thoughts on: What most businesses do when a recession hits; and What you should be doing instead. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:47
November 16, 2019
Create More Customers - Episode 71: Congruence and Believability
In this episode you’ll hear my thoughts on: Why congruence matters; Why congruence affects believability; and Why believability matters. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
04:48
November 16, 2019
Create More Customers - Episode 70: Perceived value and pricing
In this episode you’ll hear my thoughts on: Why perceived value matters; What the consequences are when you get it wrong; and How to get perceived value right. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:52
November 16, 2019
Create More Customers - Episode 69: How to sell your new product or service
In this episode you’ll hear my thoughts on: What the easiest way to create a great offer is; What the other two steps needed are; Why these are important for selling new products and services; and What to do next. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
04:33
November 16, 2019
Create More Customers - Episode 68: An example of a great offer
In this episode you’ll hear my thoughts on: How this vendor won my business; and Why this vendor won my business. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
06:47
November 16, 2019
Create More Customers - Episode 67: Do you need a website
In this episode you’ll hear my thoughts on: What the factors you should be considering are; and What a websites purpose is. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:34
November 16, 2019
Create More Customers - Episode 66: How to do exhibition stalls well
In this episode you’ll hear my thoughts on: Examples of great uses of exhibition stalls; and What the two things exhibition stalls could do better with are. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
09:20
November 16, 2019
Create More Customers - Episode 65: The two main reasons prospects and customers are lost
In this episode you’ll hear my thoughts on: What the two main reasons are; Examples of each; and What to do instead. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
04:57
November 16, 2019
Create More Customers - Episode 64: How much time and effort you should be spending on your marketing and sales
In this episode you’ll hear my thoughts on: How brands get this wrong; How much you should be spending per day; and What the other focuses should also be. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:17
November 16, 2019
Create More Customers - Episode 63: An example of a compelling ad
In this episode you’ll hear my thoughts on: What this vendor did to create a compelling ad; and Why it was so effective. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:33
November 16, 2019
Create More Customers - Episode 62: Breaking the magician's code
In this episode you’ll hear my thoughts on: Why what you seek it in front of you, for free; and How you can take this and get what you want. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:37
November 16, 2019
Create More Customers - Episode 61: Search, interruption and buying intent
In this episode you’ll hear my thoughts on: What buying intent is; How search selling works; and How to replicate that with interruption selling. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
15:09
November 16, 2019
Create More Customers - Episode 60: How to get attention that causes people to care about what you are doing
In this episode you’ll hear my thoughts on: What people care about; Why constant and consistent advertising works; and How to target people. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
06:12
November 16, 2019
Create More Customers - Episode 59: How to get leads
In this episode you’ll hear my thoughts on: What the four steps to generating leads are; and What the different process is between paid and earned leads. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
13:55
November 16, 2019
Create More Customers - Episode 58: Using different communication channels for different purposes
In this episode you’ll hear my thoughts on: What the two main communication types you should have are; and Why you shouldn’t mix them up. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:18
November 16, 2019
Create More Customers - Episode 57: How You can show appreciation for customers
In this episode you’ll hear my thoughts on: Why showing customers appreciation is important; and What one of the easiest ways to show appreciation for customers is. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
04:36
November 16, 2019
Create More Customers - Episode 56: This is why people ignore you
In this episode you’ll hear my thoughts on: Why people ignore you; What you can do to solve this; and Why the solution is an advantage for marketing. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:26
November 16, 2019
Create More Customers - Episode 55: Is Instagram’s ban on post likes a bad thing?
In this episode you’ll hear my thoughts on: Why Instagram has banned post likes; What this means for your brand; and How you should react to it. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
14:59
November 16, 2019
Create More Customers - Episode 54: Is cold contact overrated?
In this episode you’ll hear my thoughts on: What the essence of cold contact really is; and How you should approach cold contact. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:35
November 16, 2019
Create More Customers - Episode 53: Is networking overrated?
In this episode you’ll hear my thoughts on: The two ways to approach networking; Why one is better than the other; and How to approach both ways properly. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:45
November 16, 2019
Create More Customers - Episode 52: If you have to ask you can't afford it
In this episode you’ll hear my thoughts on: What JP Morgan meant when he said this; and Why you should be using this in your marketing and sales. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
03:38
November 16, 2019
Create More Customers - Episode 51: How to decommodify your product to sell
In this episode you’ll hear my thoughts on: Why 99% of businesses are in the commodity market; The three ways to decommodity your business; and Why doing so matters for more sales. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
11:20
November 16, 2019
Create More Customers - Episode 50: How to retain customers
In this episode you’ll hear my thoughts on: Who has the most risk in a transaction; Why the initial transaction matter so much; and How to de-risk a transaction for future benefit. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:24
November 16, 2019
Create More Customers - Episode 49: How to lose customers
In this episode you’ll hear my thoughts on: What one major factor is losing customers is; and What a (real) extreme example of it is. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
03:42
November 16, 2019
Create More Customers - Episode 48: How to close a sale without feeling guilty or begging for the sale
In this episode you’ll hear my thoughts on: How to use the same things rescue vessels do so you don’t beg for a sale; and What your obligation is that reduces guilt in asking for a sale. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:54
November 16, 2019
Create More Customers - Episode 47: How to determine what specific words to use in a sales script
In this episode you’ll hear my thoughts on: The 2 frameworks I use to create sales scripts; How each framework fits together; and What to put into each. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
04:32
November 16, 2019
Create More Customers - Episode 46: How to create a marketing partnership
In this episode you’ll hear my thoughts on: Why reputation matters more than money; Why risk is always bigger for one party than the other; and How to build a marketing partnership the right way. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:49
November 16, 2019
Create More Customers - Episode 45: How to make a compelling ad
In this episode you’ll hear my thoughts on: What AIDA is and why it matters; and How two similar ads can be so different in their effectiveness. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:59
November 16, 2019
Create More Customers - Episode 44: How to overcome rejection when selling
In this episode you’ll hear my thoughts on: How I learnt to overcome rejection and negotiate; and Why you should start as a consumer not a vendor. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:33
November 16, 2019
Create More Customers - Episode 43: All sales happen because of this
In this episode you’ll hear my thoughts on: How all humans acquire knowledge; and How you can use this to sell. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
07:33
November 16, 2019
Create More Customers - Episode 42: One of the biggest mistakes people make when trying to sell
In this episode you’ll hear my thoughts on: Why choice is a bad idea; and What to do instead. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
05:41
November 16, 2019
Create More Customers - Episode 41: Adelaide best head jobs
In this episode you’ll hear my thoughts on: What a pattern interrupt is; Why it is important; How to use this to get interaction; Why polarity is a good thing; and How to not overdo it. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:04
November 16, 2019
Create More Customers - Episode 40: How to do what ever you want and never lose customers
In this episode you’ll hear my thoughts on: One way to lock your customers into your business; What you can get away with when you do this; and What makes this a risk for your business; and How to then de-risk that for your business. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
03:42
November 16, 2019
Create More Customers - Episode 39: How to validate a product prior to building
In this episode you’ll hear my thoughts on: Why people buy; What he 4 ways to validate any product, service or solution are; What the best option of these 4 is; and How to implement this option. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:28
November 16, 2019
Create More Customers - Episode 38: How to get more customers than every other hospitality competitor
In this episode you’ll hear my thoughts on: What this tool is; When to use this tool; and How to use it. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
12:09
November 16, 2019
Create More Customers - Episode 37: How to not waste time, money and effort on marketing & sales
In this episode you’ll hear my thoughts on: What the only two things you need to save time, money and effort are; and How you apply them to your marketing and sales. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:23
November 16, 2019
Create More Customers - Episode 36: How to overcome the buying objection of “will this work for me”
In this episode you’ll hear my thoughts on: What the two different tool you can use are; What the difference is between them; and When and where to use each. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
08:40
November 16, 2019
Create More Customers - Episode 35: How to ask for a sale and close the deal
In this episode you’ll hear my thoughts on: Why asking for a sale is difficult; How to go about asking for a sale; What is needed to successfully close a sale; and How to overcome sales rejection. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
11:15
November 16, 2019
Create More Customers - Episode 34: How to never run out of content ideas
In this episode you’ll hear my thoughts on: What the connection between education and marketing & sales is; Why this is an opportunity not a hinderance for content creation; What topics you should be creating content on; and How to multiply that content for even more content. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
11:55
November 16, 2019
Create More Customers - Episode 33: How to get past gatekeepers and talk to the right person
In this episode you’ll hear my thoughts on: Why these 4 factors matter when finding the right person; What some specific examples of getting past gatekeepers look like; and What your message should be once to find the right person. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
07:48
November 16, 2019
Create More Customers - Episode 32: How to educate people on a need for your product or service
In this episode you’ll hear my thoughts on: What the best way to educate an unaware prospect is; What order to educate an unaware prospect in should be; and What the multiple forms and formats to educate an unaware prospects are. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
04:17
November 16, 2019
Create More Customers - Episode 31: Differentiate the channels & platforms you use or be burned
In this episode you’ll hear my thoughts on: What the hierarchy of channels is are; What the related platforms are; What content you should distribute on each; and Why frequency, length and effort matters. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
10:11
November 16, 2019
Create More Customers - Episode 30: How to create a lot of content
In this episode you’ll hear my thoughts on: How software is eating the world; What that looks like for marketing & sales content; What that means for the content you create; and Examples of types of content to create; So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
10:30
November 16, 2019
Create More Customers - Episode 29: How to best show the benefits of your product or service
In this episode you’ll hear my thoughts on: The two common ways to show product or service benefits; and How you can experience which way is more convincing. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
08:49
November 16, 2019
Create More Customers - Episode 27: How to get attention and interaction with your ads
In this episode you’ll hear my thoughts on: What a pattern interrupt is; Why it is important; and How to use this to get interaction. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
04:36
November 16, 2019
Create More Customers - Episode 26: How to increase your shopping cart value
In this episode you’ll hear my thoughts on: What an impulse purchase is; Why they are good for your business; Why they are good for your prospects; and How to create an impulse offer. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
08:21
November 16, 2019
Create More Customers - Episode 25: How to create compelling offers
In this episode you’ll hear my thoughts on: Why emotion is not the sole reason people buy; Why you need appeal to self-interest; and Examples of compelling offers. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
05:49
November 16, 2019
Create More Customers - Episode 24: Why your opinion is likely wrong
In this episode you’ll hear my thoughts on: Why your first guess is usually adequate; Why it is also likely wrong; and What to do to solve this. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
05:11
November 16, 2019
Create More Customers - Episode 23: Should you be talking or listening?
In this episode you’ll hear my thoughts on: Why one is better than the other; and What happens when you don’t do the important one. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
07:01
November 16, 2019
Create More Customers - Episode 22: Why I don’t consume the LinkedIn feed
In this episode you’ll hear my thoughts on: How LinkedIn feed has evolved; How people use the LinkedIn feed; Why people follow you on LinkedIn; and How you can differentiate yourself. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
06:52
November 16, 2019
Create More Customers - Episode 21: Perceptions matter in communication
In this episode you’ll hear my thoughts on: Why first impressions matter; and Why setting expectations can win over customers. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
03:35
November 16, 2019
Create More Customers - Episode 20: How to think about your marketing and sales content strategy
In this episode you’ll hear my thoughts on: What different questions prospects have; Why certain content needs to align with each of these questions; and How these questions determine content length, medium and format. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
05:21
November 16, 2019
Create More Customers - Episode 19: How to determine where you should tell your marketing message
In this episode you’ll hear my thoughts on: Where to find prospects; Why market research is important; and How to get prospects attention. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
04:38
November 16, 2019
Create More Customers - Episode 18: How to determine when to tell your marketing message
In this episode you’ll hear my thoughts on: Why context matters when communicating; and Why you need to have multiple marketing messages. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
02:33
November 16, 2019
Create More Customers - Episode 17: How to determine what your marketing message is
In this episode you’ll hear my thoughts on: When to deliver a message; What the two main types of messages are; How long each message should be; Why these work the way they do; and How to determine where a prospect is in the buying cycle. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
04:55
November 16, 2019
Create More Customers - Episode 16: How to find the prospect you want to talk to
In this episode you’ll hear my thoughts on: How to get past gatekeepers successfully; How to get referrals to the right person; How to make sure the prospect you want to talk to responds; and Why both of these tactics work. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
02:57
November 16, 2019
Create More Customers - Episode 15: How to follow-up with prospects without being annoying
In this episode you’ll hear my thoughts on: How most brands get follow-up wrong; How to leverage what works with publicity and product launches; What you should be doing when you follow-up with prospects; and What to do after your follow-up fails. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
04:42
November 16, 2019
Create More Customers - Episode 14: Make sure you understand the different buying concerns prospects have
In this episode you’ll hear my thoughts on: Why people don’t buy from you; What the most common busying concerns are; and How to address one of the most important buying concerns. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
04:01
November 16, 2019
Create More Customers - Episode 13: What you buy will help your marketing & sales
In this episode you’ll hear my thoughts on: Why looking at what you buy is a good idea What to pay attention to in your current purchases So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.co
03:39
November 16, 2019
Create More Customers - Episode 12: Snail mail works as long as you do it right
In this episode you’ll hear my thoughts on: Why snail mail works; What purposes snail mail should be used for; and How to improve snail mail campaigns. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
06:04
November 16, 2019
Create More Customers - Episode 11: The power of free to build likeability and trust
In this episode you’ll hear my thoughts on: Why “free” is important; How “free” helps build likeability and trust; and Why “free” needs to be scalable to be effective. So, listen here to hear as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
04:01
November 16, 2019
Create More Customers - Episode 10: Don’t make an ad look like an ad
In this episode you’ll hear my thoughts on: Why ads should not look like ads; What the original click bait is; What all marketing & sales communication should have; and How to create marketing & sales communication that gets opened, read and acted on. So, listen here to hear as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
11:04
November 16, 2019
Create More Customers - Episode 9: The power of follow-up
In this episode you’ll hear my thoughts on: Why you should follow-up with prospects; and Why prospects that have the budget, authority, need and timing want to hear from you. So, listen here to hear as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
02:24
November 16, 2019
Create More Customers - Episode 8: Confused prospect never buy
In this episode you’ll hear my thoughts on: Why your marketing message needs to be clear & simple. So, listen here to hear as I discuss this! And if you like what was on here and want more, go to http://orrenprunckun.com
03:55
November 16, 2019
Create More Customers - Episode 7: Instagram’s checkout makes offer testing easy
In this episode you’ll hear my thoughts on: What Instagram’s new checkout is; Why Instagram’s checkout matters for both Instagram and brands; and How you can use Instagram’s checkout for testing offers. So, listen here to hear as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
03:31
November 16, 2019
Create More Customers - Episode 6: Political marketing via fliers
In this episode you’ll hear my thoughts on: What not to do with a marketing message; and Why your marketing communication should be in the language of your market. So, listen here to hear as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
02:12
November 16, 2019
Create More Customers - Episode 5: Revealing secrets to win trust
In this episode you’ll hear my thoughts on: Why giving information is useful in creating epiphanies for customers; Why epiphanies for customers are valuable; and Why both of these make your brand trustworthy and different. So, listen here to hear as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
04:42
November 16, 2019
Create More Customers - Episode 4: Mother Teresa and the myth of being selfless
In this episode you’ll hear my thoughts on: Why Mother Teresa was selfish and that is okay; and Why you should focus on what value your product provides your customers. So, listen here to hear as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
03:26
November 16, 2019
Create More Customers - Episode 3: Selling commodity products in a competitive market
In this episode you’ll hear my thoughts on: Why once-off sales make marketing difficult; Why competing on price is bad for your brand; and How to find ways to differentiate yourself in a competitive market. So, listen here to hear as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
03:43
November 16, 2019
Create More Customers - Episode 2: Irresistible offers
In this episode you’ll hear my thoughts on: How to make sales easy for you. How to overcome sales objections; and How to make it easy for customer to buy. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
03:48
November 16, 2019
Create More Customers - Episode 1: Facebook now allows you to steal customers from your competitors
In this episode you’ll hear my thoughts on: What Ads Library is; Why it is important; and How you can use it for your brand. So, listen here as I discuss these! And if you like what was on here and want more, go to http://orrenprunckun.com
07:26
November 16, 2019