Permanent RCRD | How To Create Successful Content

Matt Cisneros, the founder of Backyard Ventures, joins us to discuss podcast advertising. Matt and his company connect podcasters with advertisers/sponsors to help them monetize their show. Matt’s been helping content creators connect with sponsors for years, and he represents some great shows including The Ross Bolen Podcast and The Daily Stoic. He’s partnered podcasters with sponsors like Quip, Manscaped, Postmates, Felix Grey, Leesa, and Away just to name a few.

We asked Matt tons of questions about sponsorships and ads for podcasts, and he offered some great advice for podcasters at any level looking to land sponsorships or to just make a good show that will attract sponsors. If you want to get in touch with Matt and Backyard Ventures just visit wearebv.com. 

Every episode of Create Pod is recorded at Permanent RCRD, a podcast studio in Austin, TX. Learn more at permanentrcrd.com.

The music heard in this episode is by Black Ant, used under Creative Commons.

Were back with another interview episode. This time, we chat with Ivy Le, a podcaster here in Austin and an alum of the 2018 Spotify Sound Up accelerator program. Ivy was chosen to be a part of the program that Spotify put together last year to educate and support women of color in developing podcasts. Ivy talks a lot about the Spotify program, what she learned there, there are lots of takeaways for podcasters in this interview.

Ivy’s podcast is called FOGO, which is short for Fear of Going Outside. It’s a very unique show, sort of a hybrid of comedy show, narrative storytelling, and personal journal. She’s currently in production on the first season. 

And like a lot of podcasters we talk to , she’s also a writer, she covered the Beer beat for a long time for the Austin Chronicle, and she’s also master marketer with a history in marketing and communication, and she is great at all that stuff. So lots to to learn from Ivy in this episode. Did I mention she’s also a comedian? She does it all, and it was great to learn form her experience. 

The music heard in this episode is by Black Ant, used under Creative Commons.

Welcome back to Create Pod. We’re continuing our season 2 interview series with Brian Salisbury, co-host of one of our favorite movie podcasts, the Austin based cult movie show Junkfood Cinema.  Brian co-hosts the show with C. Robert Cargill, a celebrated writer and former film critic who’s written a number of novels and movies, including one you may have heard of, Marvel’s Dr. Strange. 

We wanted to talk to Brian because, not only is he a very successful veteran podcaster, but because Junkfood Cinema is fueled by his and Cargill’s passion for cult and exploitation movies. Their primary driver for the show is the duo’s desire to share their deep knowledge of and affection for cult films like Deep Blue Sea, Piranha, and Killer Clowns From Outer Space with listeners (while having a fucking great time doing it). It makes for a uniquely entertaining podcast, and that’s why they’ve cultivated such a large audience for the show and tons of support over on Patreon.

In this chat, Brian covers everything from starting Junkfood Cinema, transitioning from writer to podcaster, and the success of the show and how they put it all together.

The music heard in this episode is by Black Ant, used under Creative Commons.

We kick off season 2 of Create Pod with Miranda Wylie, host of Seen with Miranda, an Austin, TX, based interview podcast about identity and self-expression.

Miranda is also the co-founder of Bedpost Confessions, a celebrated live storytelling show in Austin, and a programmer for South by Southwest.

We caught Miranda at an interesting time in her podcasting career. She had just wrapped up an incredible first season of her podcast, which focuses on in-depth personal interviews with creatives and other talented people. And she was considering how, when, and maybe even why to start another season of the show.

Stream this ep to hear Miranda discuss her intimate interviewing style, how she creates a safe and inviting space that inspires her podcast guests to get personal on the mic, and the struggles of juggling multiple creative projects at once.

The music heard in this episode is by Black Ant, used under Creative Commons.

The host of the Unapologetic Geek Out podcast and Pod Against Evil, Nick Thyes, joins us to talk niche podcasting. Nick has found loyal listeners and good friends by becoming an authority in his chosen niches, obscure TV shows and fan convention culture. Listen to learn about Nick’s successes, his missteps, and his tips for fun podcast interviews.

The music heard in this episode is “Depressed” by The Lookers and The Inventors’ “Land Water,” used under Creative Commons.

We chat with Austin-based podcast producer Myrriah Gossett on this episode of Create Pod. Myrriah joined us at Permanent RCRD Studios in Austin to discuss her important role as a producer on great shows like Seen with Miranda, Creative Queso, and Masters and Founders. 

We began our chat by asking Myrriah about some of her failures, or the more challenging moments, that she learned from on the road to becoming a producer. 

You can learn more about Myrriah and her work at her website.

What we used to produce this episode of Create Pod Hardware

• 2 Shure SM7B microphones
• 2 Cloudlifter mic activators
• 1 Audio Technica ATR 2100 microphone
• 1 Behringer U-Phoria UMC404 HD audio interface
• 1 Mac Mini
• 1 Zoom H1 portable recorder (backup)

Software and Services

• Adobe Audition CC
• Auphonic Multitrack (desktop)
• Libsyn

The music heard in this episode is “Depressed” by The Lookers and The Inventors’ “Land Water,” used under Creative Commons.

 

Double Toasted host Korey Coleman shares his experience cultivating a large following as an entertainment podcaster and content creator. He also offers great tips about how to keep your audience engaged in the second episode of Create Pod.

Korey has been creating entertainment content for more than a decade. He's won awards for his shows, and his Austin-based podcast and video streaming network, Double Toasted, boasts a huge, dedicated audience. Mike and Grant chat with Korey about building his empire and the importance of connecting with your listeners.

What we used to produce this episode of Create Pod

Hardware

• 2 Shure SM7B microphones
• 2 Cloudlifter mic activators
• 1 Audio Technica ATR 2100 microphone
• 1 Behringer U-Phoria UMC404 HD audio interface
• 1 Mac Mini
• 1 Zoom H1 portable recorder (backup)

Software and Services

• Adobe Audition CC
• Auphonic Multitrack (desktop)
• Libsyn

The music heard in this episode is “Depressed” by The Lookers and The Inventors’ “Land Water,” used under Creative Commons.

Learn some great podcasting tips from veteran podcaster and host of the award-winning The Beerists podcast, John Rubio, on the first episode of Create Pod.

John, a fellow Austinite, shares everything about how he created his craft beer podcast and how he grew his audience over the years. He also shares his philosophy for creating compelling niche podcast content and tells us how he turned The Beerists into a popular, award-winning show. And finally, John walks us through his meticulous editing process and how he built his home podcast studio. This is a great behind-the-scenes look at creating a successful podcast you don't want to miss!

This episode was recorded at Permanent RCRD Studios in Austin, TX, a boutique podcast studio open to everyone.

What we used to produce this episode of Create Pod

Hardware

• 2 Shure SM7B microphones
• 2 Cloudlifter mic activators
• 1 Audio Technica ATR 2100 microphone
• 1 Behringer U-Phoria UMC404 HD audio interface
• 1 Mac Mini
• 1 Zoom H1 portable recorder (backup)

Software and Services

• Adobe Audition CC
• Auphonic Multitrack (desktop)
• Libsyn

What John uses to produce The Beerists

Hardware

• 4 Shure SM7b microphones
• 4 Cloudlifter mic activators
• 1 DBX 286 X mic preamp
• 1 Behringer mixer

Software and services

• Adobe Audition CC
• Auphonic.com
• Libsyn

The music heard in this episode is "Depressed" by The Lookers and The Inventors' "Land Water," used under Creative Commons.

Welcome to a short preview episode of Create Pod, a new podcast about the art of podcasting. 

The co-founders of Permanent RCRD Studios share the knowledge and experiences we’ve accumulated over the years as professional podcast producers. We also bring you candid stories, tips, and guidance from some of the most innovative podcasters and content creators on the internet.

Follow @createpodatx on Twitter and Instagram. And visit us at CreatePodATX.com.

Music heard in this episode is "Depressed" by the Lookers, used and licensed under Creative Commons.