Creative Disruption Podcast

Creative Disruption Podcast

By Ricky Ray Butler & Derral Eves
Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment and data science are converging.

‘Creative Disruption’ is hosted by Ricky Ray Butler, entrepreneur, innovator, and CEO of BEN, the world’s industry leader in influencer marketing and brand integration on film and TV, and Derral Eves, the world’s leading expert on YouTube’s algorithm and an advisor to Fortune 500 companies on how they can grow digital audiences through content.
Where to listen
Apple Podcasts Logo
Breaker Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
PodBean Logo
RadioPublic Logo
Spotify Logo
Stitcher Logo
CD30: The Next Billionaire will be an Influencer!
In this episode Derral Eves and Ricky Ray Butler discuss the important factors Creators and Brands should learn from each other. From a blended approach of data driven decisions, being authentic to the viewer, and creating systematic processes Creators and Brands can find massive success.    Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe To YouTube
44:27
May 23, 2020
CD29: Branding Success: the Right Influencer w/ the Right Product
In this episode we discuss the risks of social influencers and brands marketing. Gleam Futures’ Head of Talent Lucy Loveridge stops by to share how her industry is pivoting. For the last 7 year’s Lucy has been a liaison for social media influencers and brands.  As head of talent at the UK’s top influencer agency, Lucy manages big names like Tanya Burr and Zoella. Lucy is known to - be on the pulse of what’s next of influencers.   Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe To YouTube
47:20
May 18, 2020
CD: 28 Data Doesn't Lie: Messaging is Greater than Creative w/ Jeffrey Harmon
Jeffrey Harmon, Co Founder of VidAngel, comes to Creative Disruption to discuss the importance of making marketing decisions based on data. Come listen to Jeffrey Harmon, Derral Eves, and Ricky Ray Butler deep dive into strategies that will help you use the power of video to promote your business.   Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe To YouTube
1:09:36
May 2, 2020
CD27: Building Products your Audience will Love! w/ JerryRigEverthing
Join us as we talk with Zack to learn how you can take your YouTube videos and make a career. With over 5 million subscribers on JerryRigEverything, Zack turned his love of repairing, into the most viewed cell phone repair channel on the internet. He found his niche by performing strength and durability tests on cell phones. With his simple explanations and brief tutorials have helped millions of people with repairs of their own.   Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.  Subscribe  -  Subscribe To YouTube
59:11
April 21, 2020
CD 26: Is MrBeast a YouTube GENIUS or a Clickbait King?
Jimmy "MrBeast" Donaldson comes to Creative Disruption to share how he has exploded on and how he grew his YouTube Channel to over 30 million subscribers and 4.7 billion views. MrBeast began mastering social media when he  followed his heart creating philanthropic attention-grabbing stunts. As one of the smartest and most generous creators, MrBeast tells us what drives him everyday to continue to make new content.
1:18:44
February 19, 2020
CD25: Benji Travis Shares His Top Brand Deal Tricks
When Benji's wife began creating YouTube videos in 2011. Benji saw the potential to create a massive business. He quit his job in real estate and focused his time 100% into creating online content. As they grew, Benji created his own influencer channel and has since been recognized on Forbes’ as “Top 20 Must-Watch YouTube Channels."   Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe To YouTube
58:17
December 14, 2019
CD24: Stay relevant, expand your content on multiple platforms
Carly Incontro and Erin Gilfoy come to Creative Disruption to share their experiences of growing their social followings on Vine and YouTube. In 2015 Carly and Erin realized the importance to expand their brand and created the YouTube channel to reach a larger audience. As Vine went defunct they teamed up with the Vlog Squad to double down on YouTube to create their own vlog content. Since shifting over to YouTube Carly and Erin have surpassed over a million subscribers.   Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.   Subscribe To YouTube
45:25
November 2, 2019
CD23: It's a CRAZY time and people need to laugh - All Things Comedy CEO Mike Bertolina
All Things Comedy CEO/President Mike Bertolina stops by Creative Disruption to discuss the latest trends occurring with digital media. Working at Brand Entertainment Network, Mike led over 1600 digital campaigns for Microsoft, General Motors, and many other world renowned companies. Mike has been able to take his experience and provide transforming leadership for comedians to own their brand and IP content. Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe to YouTube
50:31
October 26, 2019
CD22: Heath Hussar's pivot from Defunct Vine to YouTube
Heath Hussar, vlogger extraordinaire comes to Creative Disruption to share his experience of social media success with now defunct Vine to starting all over with YouTube. Heath breaks down his tips and tricks he used to adapt his content for a new platform and how he found similar success. Creative Disruption Podcast with Ricky Ray Butler and Derral Eves. Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe to YouTube
36:52
October 19, 2019
CD21: Matt Stephanina - crossing his social media brand into mainstream media growth
In this video Matt Stephanina shares how he grew his YouTube channel to over 11 million subscribers and was able to naturally incorporate brand advertisements into his videos. Matt began learning to dance at age 18 by watching music videos. As his expertise for music and dance grew Matt began teaching dance through YouTube tutorial videos. His YouTube channel not only connected him with many viewers across all social platforms, but with famed music stars from Taylor Swift, Snoop Dogg, and Wiz Khalifa.  Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.   Subscribe to YouTube
1:06:23
October 12, 2019
CD20: Empower Artist, That's What's Remembered in History - Reed Duchscher
The creator of Night Media, Reed Duchscher, comes to Creative Disruption to discuss brand integration moving into social media. From managing NFL Hall of Fame players, Reed foresaw the shift occurring within social media. Reed created Night Media and now manages MrBeast, Preston Playz, and some of the most influential YouTubers.  Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.   Subscribe to YouTube
57:51
October 5, 2019
CD 19: The marketing industry is just Lazy with Derral Eves
Derral Eves is one of the world’s top YouTube and online video marketing experts. First and foremost, though, he is a loving husband and father of five children. Derral is known as one of the top leading authorities in the creator influencer space. He works tirelessly to to stay on top of the latest online marketing trends to provide off the charts video content across all platforms.  Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.    Subscribe on YouTube
53:06
September 28, 2019
CD18: Consistency is Awesome Quality is Better with PrestonPlayz
Preston Arsement better known as PrestonPlayz, started creating fan-worthy content at just fourteen. From there Preston has become one of the most popular faces of YouTube. His high-energy and incredible gaming skills have helped solidify him as one of the hottest influencers in Minecraft and Fortnite. Preston’s 4 YouTube channels have grown to a combined 19 million subscribers and 300 million views per month.  Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.    Subscribe to YouTube
1:01:00
September 21, 2019
CD17: The World of YouTube's Quasi Legal System - LegalEagle Devin Stone
The creator of LegalEagle Devin Stone comes to Creative Disruption to breakdown the legalese needed for YouTube copyright claims. As a successful legislation and trial lawyer who graduated with honors from UCLA, Devin Stone spent his time in the 9th circuit where he drafted position of public opinions. Devin found his passion helping creators navigate the legal waters of a YouTube creator. Since becoming a YouTube creator Devin has been able to grow LegalEagle from 10,000 to 500,000 subscribers in just a few months.  Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe on YouTube
58:06
September 19, 2019
CD16: It Doesn't Really Matter If It's Illegal Or Not - Corridor Digital
Corridor Digital has amassed over 6 million subscribers by creating visually entertaining viral videos. Sam Gorski and Niko Pueringer co-founded Corridor Digital in 2010, a year later Jake Watson came on as a partner. They have gone on to win several Streamys including the “Visual and Special Effects Award” in 2017.  Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. https://www.youtube.com/channel/UCUA8eH81InvAPd9kNoHQtWw
56:06
August 24, 2019
CD15: Un-traditionalist and the convergence of the digital industry with Deniese Davis
Deniese Davis, COO of Color Creative comes to Creative Disruption to share her intake on what's disrupting the industry. Working at Color Creative Deniese strives to provide access and opportunities for diverse and new voices. Deniese is know for successfully producing multiple low budget digital films and producing Insecure on HBO.   Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. https://www.youtube.com/channel/UCUA8eH81InvAPd9kNoHQtWw?sub_confirmation=1
1:06:32
August 19, 2019
CD14: I'm Quitting My Job at LinkedIn to make YouTube videos with Carter Sharer and Lizzy Chang
Carter and Lizzy are Social Media influencers who have earned over 4.8 and 3.4 million subscribers on their YouTube channels. Their video content is best known for experiments, challenges, and vlogs. Carter and Lizzy met at Carnegie Mellon University and soon intertwined their adventurous personality with their knowledge of engineering and statistics to create fun and innovative video content.  Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging https://www.youtube.com/channel/UCUA8eH81InvAPd9kNoHQtWw?sub_confirmation=1
1:06:42
August 17, 2019
CD13: Knee deep into Hollywood Steve Sandoval
CD13: Knee deep into Hollywood Steve Sandoval  Acclaimed Producer Steve Sandoval is an award winning Producer who has developed shows for HBO, Disney, NBC, and Netflix. Steve most known work is producing the live audience filmed Will & Grace. He has gone on to produce multiple series. These shows included Shake It Up, Girl Meets World and Netflix’s Fuller House.  Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.  https://www.youtube.com/channel/UCUA8eH81InvAPd9kNoHQtWw?sub_confirmation=1
55:57
August 12, 2019
CD12: Future of Influencers is the of TV today Ricky Ray Butler & Derral Eves
CEO of Branded Entertainment Network (BEN), Ricky Ray Butler is a passionate advocate of brand integration into social media. Ricky Ray’s influence and reach has led him to working with some of the largest companies; Microsoft, Ubisoft, and General Motors. Ricky Ray has been named in AdAge’s 40 under 40, and one of the top 100 people in influencer marketing by Influence Directory.
55:20
August 10, 2019
CD 11: Be your own media company. Build your own ladders with Think Media’s Sean Cannell
Listed by Forbes as one of the top 20 channels to watch. Sean Cannell cut out his niche by creating four channels. He is best known for Think Media and Video Influencers. You can find Sean giving great tips and tricks on the latest tech gear for your channel or learn from him on how to optimize and build your brand on YouTube.  Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. 
1:03:08
July 2, 2019
CD 10: 215 Song Parodies Copyright Claims. Project Zorgo and Ninja Hackers. with Chad Wild Clay and VY Qwaint.
Chad and Vy have been pivoting through content from day one. Using YouTube’s analytics and studying viewer trends. They have adapted their content in order to grow their audience. They have pivoted from making channels such as Make Review, DIY, Fruit Ninja, to their latest Project Zorgo. Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.
53:19
June 29, 2019
CD 9: Inverted Technological Innovation, Empowering Creators with Tubefilter CEO Drew Baldwin
Drew Baldwin is an advocate for original video programing online. A passionate and outspoken advocate of original video programing online, Drew is Founder and CEO of Tubefilter and Creator and Executive Producer of the Streamy Awards. Drew is the Executive Director of Social Media Week Los Angeles. He chairs the New Media Committee for the Caucus for Producers, Writers & Directors, and proudly serves on the Interactive Media Peer Group for the Academy of Television Arts and Sciences (Emmys), the New Media Council for the Producers Guild of America, and the Media Council of the Paley Center for Media. A Los Angeles native, Drew is proud to serve on the Salon LA Programming Committee for the Getty House, the Official Residence of the Mayor of Los Angeles.
58:58
June 15, 2019
CD 8: Linkedin Native Video. Influencer Fraud. Pods, Bots and Glots with Goldie Chan!
CD 8: Linkedin Native Video. Influencer Fraud. Pods, Bots and Glots! Goldie Chan is the top LinkedIn Video creator, global keynote speaker and digital strategist. Her video channel won LinkedIn Top Voice and is the longest running daily show on the LinkedIn platform with over 4 million views and counting. She's known as the "Oprah of LinkedIn" by Huffington Post. Her current partnerships include global brands such as WeWork, Skype and London & Partners. She also runs Warm Robots, a social media strategy agency based in Los Angeles and writes for Forbes on “Personal Branding and Storytelling in the Digital Age.” In 2018, she represented the US in the UK as part of an inaugural Women in Tech delegation through the Mayor of London's office and is a Forbes Fellow. She is a proud member of the Producer’s Guild of America, New Media Council, Stanford University graduate and has been featured as a fresh voice in Forbes, Inc. Magazine, Fast Company and more. Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. Subscribe Creative Disruption Podcast on Youtube. 
1:10:48
June 2, 2019
CD 7: Agents Infulencers and Craziness. eSports and Gamers Disrupting Entertainment
Liam Chivers. Liam is a highly successful talent manager and sales specialist whose company, OP Talent, has pioneered YouTube and online influencer management in the U.K. Since founding OP Talent in 2012, Liam has educated hundreds of global brands and entertainment companies on the value and best practices of brand marketing and content promotions, utilizing the modern-day mainstream platforms of YouTube and social media. Liam has been instrumental in developing once unknown individuals into some of today’s most powerful online influencers. Creative Disruption Podcast with Ricky Ray Butler and Derral Eves Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging
1:00:37
May 24, 2019
CD 6: VidCon and the Evolution of the Digital Industry. Disrupting Old Media and Creating New Ones. Talking with Jim Louderback GM of VidCon.
Jim Louderback. Jim is one of the most respected figures in digital media with a 20-year history of leadership at the intersection of publishing and technology. Jim currently runs VidCon as a stand-alone division of Viacom. VidCon is the world’s largest online video conference in Anaheim, Amsterdam, London and Australia. Jim joined VidCon in 2014 as editorial director of the industry track and took over as CEO in 2017. In early 2018 he played the leading role in the sale of VidCon to Viacom. Throughout his career, Jim has earned a reputation as a visionary who excels at leading startups, growth businesses and turnarounds. His most well-known role prior to VidCon was as CEO of Revision3, where he helped drive a 20x increase in viewers and a 12x increase in revenue from 2007 to 2012. Creative Disruption Podcast with Ricky Ray Butler and Derral Eves - Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging. 
46:55
May 16, 2019
CD 5: Content is the Modern Day Cocaine. The Power of Story Telling. The Year of Instagram Video. Talking with Jon Youshei
CD 5: Content is the Modern Day Cocaine. The Power of Story Telling. The Year of Instagram Video.  Talking with Jon Youshei (Product Marketing Manager of Instagram IGTV). Jon Youshaei. Jon is a YouTube marketing guru, business writer and creator of Every Vowel, a popular workplace cartoon series called “the Dilbert for millennials.” As YouTube's Head of Creator Product Marketing, Jon worked with the platform’s stars to grow their communities and create viral content with millions of views. Today, he works at Instagram as Product Marketing Manager for their new video platform, IGTV. Jon has also been named a top marketer by Forbes and Entrepreneur.
54:21
May 9, 2019
CD 4: Fine Brothers Entertainment. Building Teams and Processes. Creativity and Busting Out of Hamster Wheel. Talking with Rafi Fine & Marc Hustvedt
Today we talk with Rafi Fine and Marc Hustvedt. They lead one of the most successful studios creating entertainment for YouTube. Rafi, and his brother Benny are the founders of Fine Brothers Entertainment, which operates three successful channels: “TheFineBros”, “TheFineBros2” and “React”. FBE currently produces fifteen serialized shows every week for over 30 million subscribers. Marc Hustvedt is FBE’s recently appointed CEO and an internet video veteran in his own right. Marc has an impressive track record of establishing and managing other digital-first companies, such as Tubefilter, the Streamy Awards, and Supergravity Pictures.
1:21:59
May 2, 2019
CD 3: Cobra Kai 2. Netflix Biggest Worry is YouTube. Be 100% disciplined. Talking with Caleeb Pinkett
Caleeb Pinkett is one of the fastest rising and most influential producers in Hollywood. As Head of Overbrook Film and Television, which is the production home of Will Smith and Jada Pinkett Smith, Caleeb has helped launch YouTube Premium hit Cobra Kai, Netflix breakout hit To All the Boys I’ve Loved Before, and the feature film I am Legend. Caleeb has also been instrumental in increasing Will and Jada’s presence on social platforms like YouTube and Facebook Watch. Caleeb is currently working on the second season of Cobra Kai as well as “Food & Familia,” an ABC television show starring Danny Trejo.
56:09
April 25, 2019
CD 2: YouTube Algorithms. Artificial Intelligence & Clickbait. Talking with MatPat & Stephanie
Today we talk with one of the most successful couples on YouTube. Matthew Patrick, also known as MatPat, is best known as the creator and narrator of the YouTube channels The Game Theorists, The Film Theorists and YouTube’s largest live-streaming channel, GTLive, which he co-hosts with his wife and fellow YouTube star Stephanie Patrick. Their channels are currently at 20 million subscribers and 60 million monthly views. Matthew and Stephanie, who manages the business side of their partnership, are co-owners of Theorist Media, where they use data-based methods to accelerate the growth of social media audiences, particularly on YouTube. 
1:28:33
April 18, 2019
CD 1: Disrupting Hollywood. Creators Are The New Studios. Talking With Chris Moore
In this episode, we sit down with Chris Moore. Chris is one of the most successful producers in Hollywood. His films include the Oscar- award-winning Manchester by the Sea – which was one of the first Amazon films to have a theatrical release – the Oscar-award winning Good Will Hunting, and the box-office hit American Pie. Chris has also broken new ground in television and music, having co-founded Live Planet along with Matt Damon, Ben Affleck, and Sean Bailey, and produced the Emmy-nominated Project Greenlight. Chris is currently developing the second season of The Chair, which puts burgeoning creatives in the director’s chair for the first time.  Creative Disruption Podcast Insights and stories from leading creators, writers, producers and marketers on how the worlds of advertising, entertainment, and data science are converging.
1:08:45
April 15, 2019