Dex, Zach, Tony, Josh, and Alicja discuss the need of communication and trust within teams. Share stories and tactics on how to navigate conflict with clients and teammates. Lastly, we dive into how to lead the culture inside and outside of the agency.
Dex Alexander http://Blackroses.com
Zach McNair http://zachmcnair.com
Tony Romain http://www.tonyromain.com / www.5stonesmedia.com
Josh Ellis http://lioncastlecreative.com/
You can sign up for the next #CreativeAMChats at https://thricestudio.com/creativeamchats
Maxim Leyzerovich: @round / Capital One
Alejandra Quintero: @alequintero / alejandraquintero.com
Colin Wilson: @_thecolinwilson / Tide University Laundry
Darold Pinnock: @dpcreates / daroldpinnock.com
Salil Malkan: @salilmalkan / Zeus
Going Beyond UI Design Systems
What is a UI Design System?
Salil - is a set of UI components that you can reuse across screens and devices to make a product that wholistic and designed thoughtfully. There’s not bespoke
Max - a lot of the goal is to quickly put together - not just concepting, ideation - but actual production.
They could whiteboard and send over to engineer and could quickly get together
Colin - they are getting in a place to get where th elements are packaged other in a site
UI Design System = or not UI kit
DS isn’t as useful for the design team, but more for the engineer (code)
Salil - overarching goal is crank things out really fast
So there’s trade-offs: limitations of brand vocabulary
Colin - DS allows you to move faster, to learn and pivot
Ui kit - is just the working sketch or figma file. It’s one half of full system
Going Beyond UI Design Systems // what does this mean?
Alejandra - what’s behind? The brand? The reason why you’re doing
Colin - this hits the topics that Tide univ is going through right now
What’s the mission, goal?
How can it flex and scale?**
Darold - question: in the course I’m taking: stuff like that would be done before being the actual system
Colin - having an understanding of a mission/vision and how it relates to sprint goals - we have to the know how when using it, is it 100% appropriate to make a decision to keep or break it
Colin: How do you go about the why? Why do I need to use an UI kit?
Max: the why - saved time, original source of truth, needs to be flexible not 100% prescription
Alejandra: UI systems do designers and engineers get people on the same page
Salil - when there’s an existing product, app - even when people see those inconsistencies - it’s really hard to get people to systemize things
How do you guys stay inline with brand while expanding the UI?
Colin: so collaboratively with brand and engineer - iteratively and together, quickly
Each team brings their insight
Names user for a person, to help hone it
Collaborative: open space, defined steps, bring in people as the steps occur, the reviews are at the end of sprint/week and engineers are there. Open conversation
Darold: Idea of building a persona - the time and effort helps with streamlining it from brand to engineer
Salil: my assumption has been that DS support brand cause they bring consistency. But you don’t use DS to bring out and grow brand. How does ui system grow the brand?
Max: DS is the primary channel of expressing a brand
Colin: people aren’t build for systems but systems are built for people
Brand is well-told story: DS is the extension
How do you
#CreativeAmChats (click to sign up!) is a monthly hour long Google Hangout with 5-7 people you don’t even know (or maybe you do, or you heard of… you know, let’s not split hairs) talking about a monthly topic/question.
Alicja will schedule, assemble, and lead the discussion. Participates will change monthly, and will have to agree to a code of conduct.