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Creative Capes

Creative Capes

By Future London Academy
Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made on the way and opinions on what's going on in the industry. Get inspired!
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Business Psychologist Sinead Keenan on The Skills Future Business Leaders Need to Have
Our fourth guest in our Leadership Series was Sinead Keenan, Business Psychologist at SpencerStuart – a global leadership consultancy firm with 57 offices in over 30 countries. We discussed what are the future skills Business Leaders need to have. Sinead also gave advice on how to find your purpose and how to give and receive feedback.  Sinead will also be a teacher on our Executive Programme For Design Leaders. Learn more here
September 29, 2021
Asana On Creative Operations For Agencies
We were super inspired speaking to Ariel Ross, a creative operations expert with over 15 years in scaling agency processes. Her expertise lies in developing operational frameworks for creative agencies, making projects run smoothly and keeping teams happy. We chatted about what three qualities every great project manager should have. Also, the biggest mistake every company makes on creative operations that we can learn from. If you want to see their faces, check out this chat on our YouTube 📺  Ariel has also curated all her tools/frameworks into an online course – Creative Ops 👉
August 31, 2021
Ragged Edge On 14 Years of Growing from its Mistakes
We loved how honest Max Ottignon was in our chat. Max is the Co-founder of Ragged Edge – a fantastic London-based branding agency working with some of the fastest-growing startups such as Mindful Chef, Bulb, to name a few. We discussed mistakes Ragged Edge made throughout the 14 years it has been running. What makes its company culture so special, and what makes a bad haircut. For those who want to see their faces, you can watch this chat on our YouTube Channel 📺
August 02, 2021
Illo TV on Illustration in Branding and Picking the Right Business Partner
We were super inspired by our interview with Ilenia Notarangelo, Co-founder, CEO and Creative Director of Illo TV. The Turin-based creative agency specialises in Illustration and motion design and has created some remarkable work for the likes of Google, Airbnb and Samsung. We talked about how Ilenia started her career from a not-so-creative place. Also, the importance of picking the right business partner, and overcoming the psychological struggles of running your own company. For those who want to see their faces, you can watch this chat on our YouTube Channel 📺 
July 26, 2021
Dixon Baxi on Starting and Running Your Own Branding Agency
We learnt so much speaking to Aporva Baxi, founder and ECD of branding agency, DixonBaxi. Aporva has an amazing career working as a creative director across the world and is now running the agency for more than 18 years. We chatted about what it was like to drop the career of a creative director in high demand to start your own agency. And how important it is to always stay creative. If you're a visual listener, watch this conversation on our YouTube Channel 📺 
July 20, 2021
Steve ‘Buzz' Pearce on The Power of Design in Business
Our final guest in our Leadership Series was the legend that is Buzz Pearce, SVP of Design at Buzz has over 20 years of experience in the design industry, leading teams at Skyscanner, Skype, and Microsoft, to name a few. We discussed how to communicate the value of design to your leadership team. Also, he explained how to build a safe, company culture to give honest feedback.  Buzz will also be a teacher on our Executive Programme For Design Leaders. Learn more here 
June 25, 2021
Lovework Studio on Why Ugly Logos are a Good Thing
Obsessed with branding? Then listen to these great tips from Campbell and Robyn Butler, Co-founders of Lovework Studio. Together they have worked with some of the best brand agencies around. From Wolff Olins, Design Studio, Dragon Rouge and many more. In our chat, they explained why ugly logos are a good thing, and how to present your ideas to clients in an unconventional way. If you're a visual listener, watch this on our YouTube Channel.  Campbell and Robyn also curated The Ultimate Course on Brand Design & Strategy, Branding Now. Learn more here.
June 25, 2021
Guy Duncan, CTO of Tide: How to Reduce Work Stress and Prioritise Your Time as a C-level Executive
The third guest in our Leadership Series was Guy Duncan, Chief Technology Officer at Tide – one of the fastest-growing FinTech companies in the UK. Guy has over 20 years of tech leadership, previously as a CTO of BMW and other large organisations like Valtech and PayU. Be prepared to get really practical insights on how to convince your leadership team to launch your idea, how to reduce your work stress and how to prioritise your time as a C-level executive.  Guy will also be a teacher on our Executive Programme For Design Leaders. Learn more here 
May 19, 2021
Huge Inc. On Why Creative Leaders Make Great Business Leaders
In our second interview in our Leadership Series, we were joined by Fura Johannesdottir, Chief Design Officer of Huge Inc. Fura has over 20 years of experience in the industry, working for brilliant companies like R/GA, Publicis Sapient and loads more. We discussed her approach to design leadership and the best way of talking to business leaders about the power of design.  Fura will also be a teacher on our Executive Programme For Design Leaders. Learn more here 
May 06, 2021
Zaha Hadid Architects on Bauhaus, Design Leadership and Why Creatives Should Question Everything
Our first guest in our new Leadership Series is Bidisha Sinha, Senior Associate at the legendary Zaha Hadid Architects. We chatted about the need for a new Bauhaus, what it was like to work with Architecture pioneer, Zaha Hadid, and the challenges and rewards of being a design leader.  Bidisha will also be a teacher on our Executive Programme For Design Leaders. Learn more here
April 27, 2021
Superframe on How to Use Trends and Foresight in your Business Strategy
We had a great chat with Sébastien Van Laere, Founder of Superframe – an agency using insight and foresight to develop brand-, innovation- and business strategy for some of the biggest global brands. We discussed why thinking about the future is important in our lives, some of his favourite trends of 2021 and whether Clubhouse is a trend or just a fad.  Sébastien also curated our Innovation Strategy Course – A practical course for Senior Strategists who want to level up their strategic thinking 👉  
February 19, 2021
Reed Words on Copywriting, Tone of Voice and Branding with Words
In a Design Hotline edition of the Creative Capes Podcast, we sat down with Mike Reed and Sam Russell of Reed Words – chatting about all things brand language, played some quick-fire, brand writing games and answered our special guests' burning questions on brand writing and language.   Mike and Sam are also curated our Building A Brand Language course –  learn how to write for brands consistently and with impact 💥 more info here 👉
February 12, 2021
Tendril On Building Creative Partnerships
On episode 16 of the Creative Capes Podcast, we had a great time speaking with Christopher Bahry, Co-founder and Creative Director of Tendril - a design-driven animation, VFX, and digital innovation studio with offices in Canada and Brazil. Christopher shares how important creative partnerships are in growing as a designer, human and a business. We also discuss his learnings from co-founding Tendril 10 years ago to now, as well as what's the next big thing in motion design. If you want to see Ekaterina's and Christopher's faces, head over to our Youtube Channel @futurelondonacademy  Christopher is also one of our industry experts on our Creative Business Masterclasses 👉 Learn how to run and scale your design business 
November 25, 2020
Base Design On Taking Creative Risks
On episode 15 of the Creative Capes Podcast, we had so much fun speaking to Thierry Brunfaut, Founding Partner and Creative Director of Base Design  - an international network of studios based in Brussels, New York, Geneva and Melbourne. Thierry shares how he set up Base Design 30 years ago - as well as the risks he took, and everything he learnt along the way. If you want to see Ekaterina's and Thierry's faces, head over to our Youtube Channel @futurelondonacademy.  Thierry is also one of our experts on our Creative Business Masterclasses 👉 Learn how to run and scale your design business 
November 19, 2020
JKR On How To Create An Effective Brand Strategy
On episode 14 of the Creative Capes Podcast, we sat down with Sean Thomas, Executive Creative Director of JKR - a global creative agency that has been reigniting some of the world’s most well-known brands for over 30 years, from Budweiser, Burger King, Dunkin to Heinz, Snickers, The National Lottery and many others. In this conversation, Sean will share his thoughts on how to create an effective brand strategy as well as his learnings on winning and losing clients. If you want to see our faces, head over to our Youtube Channel @futurelondonacademy. 
November 06, 2020
Dropbox On Authentic Leadership
On episode 13 of the Creative Capes Podcast, we had a blast speaking to Elizabeth Gilmore, Creative Director of the brand studio at Dropbox. We are certain you've all heard of Dropbox! Dropbox originally started as a files storage service and now is more of a smart workspace with products like Dropbox Paper that allow teams to collaborate on creative projects wherever they are. In today’s conversation, Liz will share her thoughts on how to build strong brands, increase conversions and why authentic leadership is important for any creative team. We hope you enjoy our chat and if you want to see Ekaterina's and Liz's faces and matching lipsticks, head over to our Youtube Channel @futurelondonacademy. 
October 30, 2020
Mars Inc. on Scaling Design Thinking
We've got a special episode of Creative Capes Podcast 🎙 for anyone who is trying to scale Design Thinking in their organisation. We sat down with Nicole Licciardi – Global Design Thinking Senior Manager at Mars Inc 🍫 who is the driving force behind their User Centricity movement and, in our opinion, a superhuman. 🔥 We've been collaborating with Nicole for the past 2 years on building and scaling Design Thinking learning programmes across the globe and it's really amazing what she and her team managed to achieve. In our chat with Nicole, we talked about how the movement started, the challenges at every step of building Design Thinking capacity in the organisation and how they overcame them and managed to scale the movement at Mars globally. We hope you enjoy our chat and if you want to see our faces, watch on our Youtube Channel @futurelondonacademy. 
October 22, 2020
intO on De-Westernising Research
We sat down with Joanna Brassett, Founding Director of intO – an innovation consultancy that works across the world developing strategies for companies like Uber, Skyscanner and Nike. In this episode, Joanna explains what cultural context in research is and how it can help us understand socio-cultural trends that are relevant, that influence business in the future and improve user experiences. We hope you enjoy our chat and if you want to see our faces, watch on our Youtube Channel @futurelondonacademy. 
October 14, 2020
Wolff Olins on Design Leadership and Dyslexia
We had a chat with Emma Barratt, Creative Director and Head of Design at Wolff Olins London. In this conversation, Emma spoke about design leadership and her journey of becoming a Creative Director in the most admired agency in the world. We also discussed the challenges of being in high positions and her personal battle with dyslexia. We hope you enjoy it and if you want to see Wolff Olins’s work and our faces – check out this interview on our Youtube Channel @futurelondonacademy. 
October 08, 2020
Anyways Creative On How Collaboration Is Key
We sat down with Claire Campion, Senior Creative at Anyways Creative. In this conversation, Claire shares some amusing stories from her career, including how she messed up an interview at Anyways and still got hired. We also dive into how Anyways created an immersive experience for Sonos in New York while being in London, what creative process they have in the studio and why collaboration is a big part of everything they do. We hope you enjoy it and if you want to see Anyway’s work and our faces – check out this interview on our Youtube Channel @futurelondonacademy 
July 24, 2020
BUCK On How To Learn Anything You Want
We sat down with Ben Langsfeld, Group Creative Director at BUCK. We chatted about how Buck created a very special culture that makes people leave their egos at the door, how to work on a project for 8 months and not to get bored, and how to learn anything you want. We hope you enjoy it and if you want to see Buck’s work and our faces – check out this interview on our Youtube Channel @futurelondonacademy 
July 03, 2020
Wolff Olins Founder Michael Wolff Telling Stories
From how he got his first clients, the importance of branding, founding Wolff Olins and stories about his time in the army – British graphic design legend Michael Wolff reveals details about his past never heard before in this first episode of 'Michael Wolff Telling Stories'.
August 22, 2019
Jonny Burch on How To Progress In Your Design Career!
We visited the founder of Progression Jonny Burch to all talk about career progression and design. We spoke about how to find a founder with the same values as you, what skills you need to be a design manager and what Jonny wishes he knew about career progression before working at Deliveroo! 
August 08, 2019
DeepMind - Design Functionality over Beauty
We sat down with Dem Gerolemou at DeepMind - an AI research company that joined Google in 2014. In 2016 Deepmind Health was launched to explore how advanced technologies can support clinicians in providing patients the care they need quickly and efficiently. We discussed ethics and empathy in relation to AI technology in healthcare, how Dem approaches his role as a User Interface Designer, and how much he benefitted from being a mentor.
July 05, 2019
Depop: Gen Z and Millennials – What's The Key Difference?
We sat down with Ilaria Squicciarini from Depop – a social marketplace where over 13M people go to buy, sell and discover unique items. Their mission is to empower fashion creatives, offering them with a platform that celebrates their individuality. We talked about changes in customers’ behaviour in the past years, how Gen Z use technology and how they create campaigns that go viral.
June 20, 2019
John Lewis On Innovation Catalysts, Alpha State & Change!
We sit down with Hilary Lovie, Commercial Innovation Manager at John Lewis & Partners. We talked about how to drive innovation within a big organisation, what role innovation catalysts play in this transformation and how to get your brain into the alpha state!
March 28, 2019
Service Design For Horses, Future Proofing Yourself and Making Up a Brief!
 We sit down with Liz LeBlanc, Associate Head of Design at Livework, the oldest service design in the world. We talked about the service design process, how to manage a studio and how to future proof yourself. 
March 14, 2019
Why Startups Fail, Hiring a COO & The Best Marketing Channels!
We sat down with Dharmesh Raithatha, Product Partner at Forward Partners and talked about how to acquire your first customers, hire people, go from Pre-Seed to Series A and how to test your MVP.
February 13, 2019