The Creative One

In times of uncertainty and economic challenges the music world offers music licensing as a solid financial stream for artists or entrepreneurs in the space. Karabo Senna is a proponent of diversity and unconventional music business ways and he shares valuable insights on how you can leverage on licensing. This episode also features a guest presenter Ronzzie M.

Bandile Mngoma of Old Mutual (South Africa) knows all about dealing with artists. With his rich background coming from a family of renowned musicians and his many years of working hands on with artists he brings his knowledge of insurance and financial literacy to this informative episode.

Learn the tricks of this booming trade from Africa’s content entrepreneurs who are building real businesses online. Tumie Ramsden facilitates an engagement between Nana Asihene, Zuziwe Gcuku and Osei Kwame at SEAfrica 2021.

Now and again we are called upon to deliver on tasks that are completely new and beyond our comfort zones. As creatives we cherish that kind of challenge and Botswana’s Tumie Ramsden is taking the bull by its horns. Meet the new host of SEAfrica 2021 and in a chilled conversation she reveals one of her greatest challenges to date and discusses all new things that are coming with this year’s arts and entertainment conference and exhibition show – SEAfrica.

Music royalties are an important income stream for musicians, especially at this time of COVID-19 when live performance is non existent. The Trompies legend, Eugene Mthethwa feels aggrieved and wrongly done by in a career that spans more than 30 years. In this episode he tells his side of the story. It’s an in-depth discussion about a relationship between music artists and collecting societies in South Africa.

The Black Panther actor, Dr. John Kani sat down with Peter Blasto Sibeko to reflect on his contribution at one of South Africa’s annual Arts industry event (SEAfrica), his illustrious and outstanding international career in the performing arts. His passion for life and for his life-long investment in the arts sector is evident in this episode.

The veteran and multi award winning South African producer and songwriter Terry Pinana takes us through his journey of integrating his sound design skills set with his new found passion of software development. He takes us into the advent of AI and digital advancement and how it practically plays out in music studios and why African creators should embrace the change.

Under lockdown so many things, if not all, have been questioned. This hard-hitting episode provides a fresh perspective to the importance of the arts and what the sector’s role is to the economy, the country and its people. It takes a road less travelled and provides a deeper and thought-provoking understanding of the subject.

In this episode, the CEO of ACT Marcus Desando, a proponent for change within the performing arts, unpacks how the South African arts landscape has been impacted and what the future of practitioners and other stakeholders looks like. He unequivocally lays down hard hitting facts and provides speculative solutions for a sector whose future looks bleak during COVID-19 lockdown in South Africa.

We have all been thrown a curve-ball by COVID-19. We have, almost instantly, been asked to conduct our lives and our way of doing business differently and almost entirely online. To chat to us about online marketing and trends that have emerged during this time is an online expert, having being voted the #1 most influential PPC expert by PPC Hero and Microsoft, and a global speaker Mark Irvine from Wordstream (US).

The minister of the department of Sport, Arts & Culture (DSAC), Nathi Mthethwa announced relief funds to soften the economic impact of the Coronavirus pandemic on the livelihoods of artists and practitioners in the creative industries. Here the spokesperson of the minister, Masechaba Khumalo gives a comprehensive report on the funds that have been dispersed as of 04 May 2020.

Webinars are a great marketing strategy and this episode shares the essential information about webinars. The guest also reveals plans for a webinar that will teach on best practices for webinars when it comes to creating the content, setting up the tech, and marketing and promoting your next webinar.

This is how the marketing landscaping is changing due to COVID-19. The episode provides specific key learnings and insights gained into the marketing shifts that have affected both the B2B and B2C markets.

With the latest formulated Events Industry Re-opening Guidelines Peterblasto engages safety representatives of the S.A. Events Council on safety measures, protocols and the readiness of the industry to re open at level 3 and going forward.

Tanya Kunze reveals how to stay positive during this time of a crisis.  She gets into the neuroscience principles that she applies in her neuroscience influenced profession as a business coach and global speaker.  This episode is packed with practical neuroscience and sales closing techniques and a whole lot more.

With the performing and events industries being arguably hit by the global novel virus this episodes puts a microscope on the viability of the music industry from a global perspective post the pandemic. Tony van Veen (U.S.A) gives insights into what musicians and labels can do to sustain the business of music.

Following a series of protests across the country (South Africa) by various groups from the creative industries the president made an announcement to open economic activities at level 1 of lockdown. The spokesperson of the Flightcase Movement protest goes deep into this issue and has a strong message for the events and technical sub sector.

Under lockdown so many things, if not all, have been questioned. This hard-hitting episode provides a fresh perspective to the importance of the arts and what the sector’s role is to the economy, the country and its people. It takes a road less travelled and provides a deeper and thought-provoking understanding of the subject.