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Creatives on the Rise

Creatives on the Rise

By Creatives on the Rise Podcast
Welcome to Creatives on the Rise podcast where we take you deep inside the minds of creative entrepreneurs who made the jump from side hustlers to full-throttle careers in creative industries on their own terms. Your host, LaTecia Johnson, is your guide through the journey providing strategies, anecdotes, and practical lessons on how entrepreneurs just like you have pushed past fears, overcome insecurities and navigated overwhelming obstacles to achieve the highest levels of success.
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Hyperfocus + The Future of Work with Ruben Harris

Creatives on the Rise

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Greatness Takes Time (LaTecia Solo Episode)
In this solo episode, LaTecia tackles the decision-making process creators should follow when recognizing a season of their life has ended.  She explores ways to ensure alignment with your spirit and vision, in order to step fully into the next phase of your career, and she fully embraces her next career step.  She also discusses:  Vibrate Higher Daily - by Lalah Delia Thoughts on raising your vibration to welcome in new opportunities  ways to recognize when it's time to shift Sponsors: O-P-E-N | Use Code “CREATIVES” for 30-days free at open-together.com/creatives Resources: Start your week on an insight high with fresh takes delivered straight to your inbox via The Creative Brink Newsletter.
33:10
October 21, 2021
Creating New Rules with Mandela SH Dixon
LaTecia connects with Mandela SH Dixon, CEO of FounderGym, to discuss the importance of creating new rules, building your tribe, and investing in continuous self-care. The two women discuss Mandela’s history of “firsts, her take on the expansive opportunity available to investors who invest in diverse founders, and how freelancers can benefit from the new creator economy. We also talk about: Finite resources and how to take care of yourself How her priorities have shifted as a mother and founder Showing up as your full self in the world Sponsors: O-P-E-N | Use Code “CREATIVES” for 30-days free at open-together.com/creatives Top Level Design | Use code “CREATIVES” for 1-year free at porkbun.com About our Guest: In 2012, Mandela SH Dixon became one of the first Black women to raise venture capital from Silicon Valley investors. A few years later, she transitioned into the investing world, and became one of the first Black women to work at a venture capital firm. Now as the CEO of Founder Gym, Mandela leads the #1 training program teaching underrepresented founders how to raise venture capital. Founder Gym was launched in 2017 and leverages the best investors and funded-founders to help teach underrepresented entrepreneurs how to raise capital to scale their tech startups. To-date, Founder Gym has trained 550 founders across 25 countries, spanning 6 continents who have gone on to raise over $106 million. According to the ProjectDiane Report, only 93 Black women in all of history have ever raised $1 million or more, and 1 out every 10 of these trailblazers are Founder Gym Graduates. Prior to Founder Gym, Mandela was the Founding Portfolio Services Director at Kapor Capital, and the Global Director of Startup Weekend Education (acq. by Techstars). Mandela is an angel investor, Limited Partner, Sequoia Capital Scout, and inaugural member of First Round Capital's Angel Track. Her frameworks for success have been shared on over 150 stages and in more than 100 publications. Mandela has received various recognitions, including being named Entrepreneur magazine’s 100 Most Powerful Women, LinkedIn's Top 10 Voices in Venture Capital and Startups, and a Forbes 30 Under 30 awardee. Resources: Start your week on an insight high with fresh takes delivered straight to your inbox via The Creative Brink Newsletter. Get everything you need to level up your founder journey and level the playing field at Founder Gym.
47:58
October 11, 2021
The Masterful Pursuit of Now with Junae Brown
LaTecia sits down with Junae Brown, Founder of Browned 2 Perfection Agency, to discuss the future of the creator economy and digital creators. The two explore Junae's work through Browned 2 Perfection, her insights on creating timely content, and ways to continuously engage audiences.   About the Guest:  Junae Brown is a Marketing and Event Planning pro from Harlem, New York. The "Beyonce of Marketing", as she is regularly referred to, has always had a passion for connecting people and music. Recognized by both the public and her colleagues for her expertise, Junae has been recently featured in major trade platforms like AdWeek, Market Hire, AfroTech, and Morning Brew. After obtaining a Bachelors in Business Management with a concentration in music she dove straight into work and has worked with the best of them at Sony Music, Columbia Records, and RCA Records. In these roles she has had the opportunity to spearhead projects and work behind the scenes in various capacities with names like: Beyonce, AC/DC, Chris Brown, Usher, J. Cole., Tyler The Creator, T.I., A$AP Mob, Bryson Tiller, G- Eazy, Goldlink, H.E.R., Nao, Jazmine Sullivan, and more. It was within her cubicle at these office spaces that she created her business "Browned 2 Perfection Agency" where she and her team, comprised of all Black Women, offer traditional and digital marketing, brand strategy, and experiential event services. Sponsors:  How to Make a Living Storyblocks Visionary Rising Agency
01:29:10
August 4, 2021
Do the Work & Other Truths About Entrepreneurship
In this episode, LaTecia breaks down her lessons on the importance of doing the work and drowning out the noise.
20:02
April 1, 2021
Pushing through + Leveling Up Creativity with Jay Wile
In this episode, LaTecia sits down with recording artist, Jay Wile, to discuss his creative process for his last project "Better Times" and how the artist has adjusted to the new reality for musicians.  LaTecia also recaps her experiences during the #BigFreeze that occurred earlier this month in Austin, TX, and how the storm impacted her.  About the guest:  Jay Wile is a 26-year-old San Antonio, Tx native approaching R&B with a fresh perspective blending elements of funk, pop, and hip-hop into his music. Pulling from his inspirations -- John Legend, Stevie Wonder, and Miguel -- his style of heartfelt lyrics and smooth melodies over refreshing production give the audience a raw glimpse into Jay's world. Sponsors: LinkedIn Visionary Rising
50:50
February 28, 2021
Hyperfocus + The Future of Work with Ruben Harris
In this episode, LaTecia sits down with Career Karma’s, Ruben Harris, to discuss the future of work.  The two explore Ruben’s work at Career Karma, his big predictions on technology, and how being a creator is a superpower. About the Guest: Ruben Harris is a Bay Area transplant from Atlanta, Georgia where he served as an Advisor for Forge and organized Atlanta's first Healthcare Hackathon. Over the past decade, Ruben has worked with academics, organizers, politicians, and union leaders at Hustle, Honor and AltSchool focused on improving their personalized outreach, healthcare, and education. Ruben began his technology career working in Partnerships and Sales after writing a viral blog post called Breaking Into Startups about how moved to San Francisco without a job and landed a position 3 weeks later. After receiving thousands of e-mails asking how to break into tech, Ruben Co-Founded the Breaking Into Startups Podcast to demystify the process, resulting in a social media reach of ~3 million people, 200,000+ downloads, 10,000+ website visits per month, over 100+ reviews on iTunes, a Facebook Community of 10,000+ people, and invitations to be a Contributor for TechCrunch and Black Enterprise. He is now using his skills as the CEO of Career Karma, the easiest way to find a job training program online.  With a community of 150K+ people from all backgrounds and professions, Career Karma is helping over 1 million people navigate their careers each month through advice and coaching. Sponsors: LinkedIn Visionary Rising
42:13
February 9, 2021
From the Ground Up with Arlan Hamilton
In this episode, LaTecia sits down with Backstage Capital's Arlan Hamilton to discuss her book, "It's About Damn Time".  The women explore themes creators should be focused on during this time of uncertainty and how they can utilize principles from Hamilton's book to get through any obstacle. About the Guest:  Arlan Hamilton’s name is synonymous with success. In 2015, while homeless, she launched her venture capital fund, Backstage Capital. Built from the ground up, Backstage has raised more than $7 Million Dollars and invested in over 130 companies led by high-potential founders who are people of color, women, and/or LGBT. In 2018, Arlan Co-founded Backstage Studio, launching 4 accelerator programs for underestimated founders in Detroit, Los Angeles, Philadelphia, and London; and in the same year, was featured as the first woman of color to be profiled on the cover of Fast Company. Now, she’s adding even more highlights to her career by becoming an author. Sponsors:  Gusto Visionary Rising
18:29
May 6, 2020
Creating in the time of Covid
I'm breaking down my tips on how creatives can cope during this time of collective reset and reinforcing that you don't always have to look to produce as a way through. Sometimes, simply existing is enough, especially for creative entrepreneurs who are facing feelings of being overwhelmed or feeling out of control.  
24:43
March 30, 2020
The New Oil: Using Data to Inform Strategy in a Digital Age
This one is for the Independent Artist and their team.  Spotify Wrapped has released an annual recap for listeners and artists since 2013, with Apple Music joining the fray in the fall of 2019 providing even more streaming data for artists and their teams, it's clear that streaming isn't going anywhere. As the onslaught and influence of data continue across the charts, providing reach will become even more tantamount to the ongoing success of the music industry. Given the shifting tides of digital and the ongoing changes with algorithms, LaTecia breaks down the best ways to use data that is collected daily to build a strategy that will help indie artists and their teams to elevate to the next level.  This is a can't miss episode for every artist. #RiseOfTheCreatives
30:19
March 4, 2020
"(he)Art Work" w/ Indie Creator Society's Robin J.
In this episode, LaTecia discusses how creators can protect themselves in the digital age and sits down with guest, Robin J. of Indie Creator Society, to explore Robin's experience and journey as a creative entrepreneur.  Starting as a brand strategist and editor, Robin J. has spent her career as an advocate for creative talents and entrepreneurs from the walls of record labels to media organizations. For four years, her music discovery platform The TakeOvah filled the void of quality press for emerging artists as mainstream musicians dominated the airwaves and most large publications. Expanding her scope to tech, Robin transitioned to live programming to continue her mission of building pathways to success for creatives, this time working on amplifying a cross-functional creative workforce. While working for rideshare giant Uber, she recognized a unique opportunity for career creatives to pivot into or leverage tech companies for their own businesses, without the need for technical degrees or spending thousands of dollars. Her newest work Creator Week (under her creative community Indie Creator Society), is a free, 3 evening conference that opened doors to 500 creative entrepreneurs of color looking to transition into tech, entertainment or sustain scalable entrepreneurship. The 1st installment of the conference was featured in Forbes and dubbed a conference to watch. By day, Robin is a Creative Resource Manager at Apple, helping to manage the creative talents at the powerhouse company. Resources:  Indie Creator Society @ItsRobinJ Sponsors:  Gusto - Receive 3 months of HR & Payroll resources for FREE. Receive more love at creativesontherise.com 
57:25
February 21, 2020
Always Be Pitching: Steps to Securing High Value Partnerships for Creatives.
This episode breaks down the best ways to secure strategic partnerships and sponsorships to build brand traction, expand your customer base, access resources, and stimulate revenue growth for creatives and creative-focused companies. LaTecia, CEO of Visionary Rising Agency, and an advertising career spanning 10+ years outlines areas Marketing Directors examine during the review process; how to make your pitch stand out, and things to do in daily operations that will increase the chances of securing long-term sponsorship opportunities from the brands you love. Also discussed: Mutually beneficial partnerships KPI's to ensure the return of investment is beneficial to Sponsors and Partners, and Post-campaign measurement outreach to secure future partnerships. Sponsors: · Gusto | Exclusive offer for Creatives on the Rise Listeners. Visit gusto.com/creatives for 3-months of free access to payroll resources.  · Anchor.FM Find more love at creativesontherise.com
31:42
February 4, 2020
"Creating Your Legend"
Remembering the giant that was Kobe Bryant.   This episode features 8 Lessons LaTecia learned from being a fan of the prolific star and how creative entrepreneurs can continue using the mamba mentality to craft their own legends. 
27:48
January 29, 2020
January 7, 2020
00:56
January 7, 2020
Lessons on the Journey (So, far) - Season 2 Finale
In the Season 2 Finale, LaTecia breaks down her top 3 lessons she's learned so far this year through themes explored in the podcast.  She recaps an eventful season + drops knowledge on the lessons every creative should be walking away with from the year, so far - here's a hint, being a catalyst for yourself is just the start of the journey, you then have to keep putting in the work.     We're excited to wrap up Season 2 and will be back in 2020 for dynamic Season 3.  Sponsors: · Soundstripe| Receive 10% off all plans by visiting soundstripe.com/creatives · Anchor.FM · Visionary Rising Agency Find more love at creativesontherise.com
19:55
September 27, 2019
Hard Work + Patience with Oktober 1st
This week’s episode dives into the Roc Nation & NFL partnership, examining the factors to consider when engaging in strategic partnerships; breaks down the “Tsunami Effect” and how to use it to redefine goal setting for Q4 and beyond. LaTecia also sits down with Oktober1st, a prolific producer from Dallas, TX, who has made a name for himself by working with some of the top names in music, from signing a co-production deal with Maybach Music Group in 2009 to reinvesting in and helping to craft the sound of independent artists like Jayson Lyric, S. Fresh, and Knscry, Oktober1st proves that dedication and hard work are just some of the elements needed to carve out a lane all his own. We also discuss: · How Oktober1st’s upbringing plays a role in his career · Consistency with collaborators · Artist development & · Key factors to think about when pursuing a career in music And so much more! Sponsors: · Soundstripe| Receive 10% off all plans by visiting soundstripe.com/creatives · Anchor.FM · Visionary Rising Agency Find more love at creativesontherise.com
01:09:18
September 3, 2019
"Build the Future Now"
In this solo episode, LaTecia reflects on the lessons she's learned while guiding a startup through multiple pivots, celebrating 3-years in business, building a team, pivoting toward success and gaining a better understanding of the difference between a founder and CEO.  Sponsored by:  Anchor.FM   Skillshare | Exclusive offer for Creatives on the Rise Listeners. Visit www.skillshare.com/rising for 2-months of unlimited classes.   Soundstripe | Receive 10% off all plans.  Find more love at creativesontherise.com learn more at www.creativesontherise.com
33:51
August 9, 2019
I'm a Hustler, Baby
In this episode, LaTecia talks all things entrepreneurship including mentality shift and the importance of focusing on the work. She also discusses the launch of the Blueprint Collective: Retreat + Mastermind Experience designed to help creative entrepreneurs level up their output and lock in on the most important elements of success.     Resources:  Blueprint Collective  Visionary Rising  Sponsored by:   Anchor.FM   Skillshare | Exclusive offer for Creatives on the Rise Listeners. Visit www.skillshare.com/rising for 2-months of unlimited classes.   Soundstripe | Receive 10% off all plans by visiting Find more love at creativesontherise.com
22:40
July 26, 2019
"Genius Level Talent " with Brianna DeMayo of Taste Creators
In this episode , LaTecia talks about the power of discovering your inner genius as a creative entrepreneur (realization), identifying the habits preventing you from getting to the next level and what you can do to break the habits in order to manifest the creative career you desire. She also sits down with Brianna DeMayo, the founder of Taste Creators, a full service agency aimed at helping artists and their teams have successful careers on their own terms. With a decade of artist development and marketing experience, Brianna has coached, represented and booked hundreds of artists and aspiring entrepreneurs from all over the globe, including artists like Casey Veggies, China Mac, and many more.  Known for her music industry knowledge, Brianna's articles have been spread by industry leaders such as ASCAP, CDBaby and Wendy Day, as well as enabled her to speak at numerous panels and festivals including A3C Festival in Atlanta. Through Taste Creators, Brianna works hands on with artists and their teams to build their brands, create marketing strategies, solidify press to grow their audience, and set up their sales funnels so that they can make money doing what they love.  The epitome of hustle + heart, LaTecia & Brianna's conversation runs the gamut covering everything from trends artists should keep an eye out to proper DM etiquette when approaching industry professionals, and why having a strategy is the BEST thing creative entrepreneurs can do for themselves into today's digital climate.      Also discussed:  · Importance of being coachable · Lessons learned from past failures  · Setting Expectations, and · Learning to speak the Industry’s Language · Upcoming projects from Brianna & Taste Creators Resources:  · Learn more: tastecreators.com · Instagram stories: briannademayo · Twitter: briannademayo Sponsors:  · Skillshare | Exclusive offer for Creatives on the Rise Listeners. Visit www.skillshare.com/rising for 2-months of unlimited classes.  · Anchor.FM · The Infatuation App Find more love at creativesontherise.com 
01:26:10
July 16, 2019
"Elevate, Elevate: Navigating the Art of Manifestation"
In this week's episode, LaTecia breaks down the elements of using the power of manifestation to change every aspect of your life, how changing her relationship with money transformed her business, and examines a key element of her life: "SMALL STEPS EACH DAY LEAD UP TO BIG GAINS".  This episode is sponsored by Anchor.FM and The Infatuation App.  Follow @LaTeciarising everywhere on social media. Have thoughts about the episode or want to go deeper?  Share on social media using the hashtag #RiseOfTheCreatives.
28:41
July 2, 2019
"Walk it like I talk it" with JonLouis Gonzales
In this episode, LaTecia  discusses the importance of locking in on your goals, getting out of the habit of perception-based anything, and breaking down the key things creative entrepreneurs can do today that will help secure the bag tomorrow. She also interviews guest, Jonlouis Gonzalez, an amazing painter out of Miami, Florida, who went from working 3 jobs and selling $80 prints in his spare time to working with some of the biggest brands in the world like NASA, Saks Fifth Avenue, Billionaire Boys Club, and a whole lot more!  This episode also features the "Pass the Aux" segment, which celebrates the music of Iyla, highlighting songs from her debut EP "War & Raindrops".  Links to items mentioned in this episode: "War & Raindrops" - Iyla: https://music.apple.com/us/album/war-raindrops-ep/1451262498 ____ https://www.jonlouisstudios.com/- Jonlouis Studios http://www.whiteporchgallery.com/- White Porch Gallery https://www.rhousewynwood.com/- R House Wynwood https://www.spaceforartfoundation.org/- Space For Art Foundation
01:09:31
June 18, 2019
Love, Success + Other Things
In this episode, LaTecia discusses the conversations creatives have with themselves and others, examines ways to unlearn the false narratives we often tell ourselves in pursuit of our overarching goals, and the importance of balancing mental health with focused commitment in order to elevate to the next level.   This episode also features the first "Pass the Aux" segment, which celebrates the music of Lizzo, highlighting songs from her album "Cuz I Love You".  Links to items mentioned in this episode: "Love, Success + Other Things" Playlist: https://apple.co/2VzuNJE "Cuz I Love You(Deluxe)" - Lizzo: https://apple.co/2HBf9DZ
36:57
May 14, 2019
"Hustle + Motivate" - with Lynn Banks (Icon Island & The Famous Factory)
In this episode, LaTecia grapples with the loss of Nipsey Hussle and what that means for the culture of Music + Tech. She also discusses how creative entrepreneurs can use grief to help propel them to the next phase of creation.  Guest, Lynn Banks of Icon Island and The Famous Factory, breaks down her road to success, emerging trends artists should have on their radar, changes to the label model as we know it, augmented reality, #soberliving in the entertainment industry, and ways brands can effectively monetize their content without losing the essence or attention of their audience. 
01:36:01
April 17, 2019
SXSW Recovery: Self-care Beyond the hashtag
In this episode, LaTecia recaps her favorite sessions from SXSW, here’s a hint: Bozoma Saint John’s keynote session brought down the house, covering everything from cultural appropriation and the importance of showing up as your full self in any space you inhabit.  This episode also includes tips on self-care as a creative entrepreneur and the importance of restoring yourself so that you can pour from a full cup.  Notes for this episode: Bozoma Saint John's #SXSW Keynote: https://youtu.be/0uKRNLQX8Cc
26:29
March 25, 2019
"Turn the Corner" with Netta Dobbins of Mimconnect
In the first episode of Season 2, LaTecia focuses on the need for persistence and the art of the pivot when contemplating the next level as a creative entrepreneur.  She also sits down with Netta Dobbins, a New York based Strategist and Cofounder of Mimconnect - a platform and resource group for Minorities in Media.   The women discuss their shared journey through advertising and media, Netta's motivation for co-creating the Mimconnect community, and various ways to overcome obstacles that can sometimes keep entrepreneurs from moving forward in pursuit of their passion and purpose. 
49:18
March 5, 2019
Creatives on the Rise : Season 2 Trailer
We're back for Season 2 and bringing even more episodes, resources, and insights from guests who've successfully made the jump from side hustle to full throttle in pursuit of their goals. Episode 1 premiers 3/5/19, stay tuned!
00:49
March 1, 2019
A Catalyst for Myself + Others
In this episode, LaTecia reflects on the year she's had + the importance of recognizing when it's time to close a chapter. She breaks down a series of steps taken to create boundaries in personal + professional relationships, how she came to terms with the realization that she was her biggest barrier to success and how her time as part of Founder Gym changed her perspective on the importance of community. Follow @LaTeciarising everywhere on social media: Twitter: https://twitter.com/LateciaRising, Instagram: https://www.instagram.com/lateciarising, and Facebook www.facebook.com/latecia.rising.  Have thoughts about the episode or want to go deeper?  Share on social media using the hashtag #RiseOfTheCreatives or post at the official podcast Twitter(www.twitter.com/creativesrising.) or Instagram (www.instagram.com/creativesrising.).
42:38
December 13, 2018
"Hustle Sold Separately" with Tru Def
In this episode, LaTecia breaks down the importance of saying "no" to others so you can say "YES" to yourself. She also chats with Tru Def, CEO of Dreams Come True Records, about his deal with Roc Nation's Equity Distribution, navigating the cycle of entrepreneurship, balancing consistency with protecting your energy, and keys to maximizing your creative input to receive exponential results.
01:18:56
October 23, 2018
"They Call Me a Wanderer" with Ashley Williams (@LIONSROAM)
In this episode, LaTecia and Ashley, aka LIONSROAM, dissect what it's like to exist in spaces not designed to be occupied by black bodies, the impact of being a black woman, and delve into the importance of self-care + community as one navigates their life and career.
01:27:47
October 3, 2018
Establishing Authentic Connections
In this episode, LaTecia breaks down her quick tips on authentic branding, validation through the eyes of others, and finding your worth in healing as you progress toward your goals.
20:41
September 21, 2018
The Creative’s Journey with Kadeem Cobham (@_kadeeeem)
In episode 3, LaTecia and guest, affluent photographer, Kadeem Cobham aka Arrogant Watcher, dive into the importance of running your own race, learning how to tune out naysayers to become your biggest advocate and provide insight on working with big brands while recapping their shared Grammy's experience and more.
01:26:20
September 5, 2018
Navigating the "Glow Up" with EQ Hire's Kelechi Agwunobi
In episode 2, LaTecia delves into the phaseology of the glow up, how to handle when the people around you change, the importance of discernment and sits down with EQ Hire's Kelechi Agwunobi who went from working in Big 4 accounting to running his own company revolutionizing the recruitment process so that it considers emotional intelligence as a valuable metric to predict success.
01:08:18
June 15, 2018
Lessons for the Rise with Sarah Badran
In the premiere episode, LaTecia introduces the concept behind the podcast and sits down with Sarah Badra, a career publicist who has made a career out of helping creative entrepreneurs and musicians elevate their brands and navigate the entertainment industry.  This episode explores Sarah's creative process, what she looks for in clients, and lessons she has learned on her way to building a sought-after roster and a reputation as one of the rising creators in the music industry. 
01:15:39
May 4, 2018