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Creators Are Brands

Creators Are Brands

By Tom Boyd

Welcome to Creators Are Brands, hosted by Tom Boyd. This is the show that explores how storytellers are building brands online.

From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission.

We talk to creators, their teams, the platforms that power them.

Learn how to make money as a solo creator by subscribing to the BonusFootage.co Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.
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Steal this wildly successful strategy for shorts & learn how to make a digital product w/ Steven Mellor: 185K on IG & 17,000 email subs

Creators Are BrandsOct 05, 2022

00:00
48:08
Steal this wildly successful strategy for shorts & learn how to make a digital product w/ Steven Mellor: 185K on IG & 17,000 email subs
Oct 05, 202248:08
HOW I MAKE SHORT VIDEOS as a "creator educator" (that has NOTHING to do with dancing/pointing/or the algorithm)

HOW I MAKE SHORT VIDEOS as a "creator educator" (that has NOTHING to do with dancing/pointing/or the algorithm)

get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

subscribe to the "Bonus Footage" newsletter for more resources for creators: http://www.bonusfootage.co

please share this podcast with ONE creator who you think would get some value (or share to your instagram stories and tag @BonusFootage on IG.)

these are tips that you can use to create instagram reels, tiktoks, and youtube shorts in a way that you actually enjoy. 

www.CreatorsAreBrands.com

thanks for listening and have an inspired day!

Sep 21, 202221:44
STARTING FROM SCRATCH: 0 to 300K+ Followers (TikTok & YouTube) With Shorts

STARTING FROM SCRATCH: 0 to 300K+ Followers (TikTok & YouTube) With Shorts

get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

In this episode, I talk to Cullen Honohan from @AllHailBBall on YouTube and TikTok. I love his storytelling style and I knew there'd be much to learn from his process. 

The coolest part, he's actually a listener of this show and he attributes some of his success to ideas that he's learned from the podcast. That's whasssssup! That's the GOAL of these conversations. 

He started this year with 500 followers, and now has 120K on YouTube and and 200K on TikTok.

In this episode, we discuss:

  • His process for creating short form video
  • What he's learned getting over 300K followers
  • How he thinks about the business/making money
  • and MUCH more

Thanks for listening to the show. 

For more, subscribe to the @BonusFootage newsletter at BonusFootage.co


Sep 13, 202201:16:41
The FUTURE OF CREATIVE WORK in the independent economy

The FUTURE OF CREATIVE WORK in the independent economy

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

Welcome to this episode of the Creators Are Brands podcast. Hosted by Tom, the creator of @BonusFootage. 

In this show, we talk to Samantha Taylor who is the head of social strategy at Contra. 

She is a creator for the brand, but also super knowledgeable about the independent economy for creators. 

We discuss:

  • How she blew up the brand's TikTok account
  • How creatives should be landing paid gigs
  • How to approach discovery calls with brands
  • The types of independents that people WANT to hire
  • The importance of communication
  • And MUCH MORE. 

Share this episode to a homie if you liked it. 

Subscribe to the Bonus Footage newsletter for the best resources and creator breakdowns on the internet. 

Sep 06, 202256:21
How "Miss Excel" built a multi-million dollar business on TikTok

How "Miss Excel" built a multi-million dollar business on TikTok

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

I am your host Tom Boyd. This is the show that discovers how creators are building businesses online.

And today we talk to a creator that has built a multimillion dollar business with her smartphone.

Her name is Kat Norton, but you might know her online as Miss Excel

I feel like she’s been popping up everywhere, including Forbes, the Verge and Business Insider… so I was thrilled to have this conversation and learn more about her creative process and how she’s built her business, so we can apply her insights to what we’re doing.

On the surface, she teaches Microsoft Excel on TikTok… but as you’ll hear in this conversation, there’s much more that goes into it.

In this episode we discuss:

  • Her process for creating short form content
  • How she makes her content creation process streamlined and efficient
  • Why her content works so well on TikTok
  • What she uses to edit her content
  • Why being an entrepreneur doesn’t have to be hard
  • Why she didn’t wait for instructions and just got scrappy instead
  • How she makes money and what he business breakdown is
  • Her process for creating her courses
  • How she sees creating courses as an artform
  • How she can do a 100 video course in a week
  • Building a multimillion dollar course empire with a smartphone
  • Creating online courses with over 10,000 students

This is one of my favorite creator stories. It’s one of those episodes that had me inspired to stop editing the podcast because I wanted to start building something epic. I hope you enjoy this show as much as I do… and if that’s the case… please share it to a friend and like and subscribe and do all the things.

Jul 07, 202252:15
Jera Bean on how to make short form videos, TikTok vs. Reels, and how to price creative work (1.5M on TikTok)

Jera Bean on how to make short form videos, TikTok vs. Reels, and how to price creative work (1.5M on TikTok)

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

Welcome to the creators are brands podcast, this is the show that discovers how storytellers are building brands online. In today’s episode, we talk to Jera Bean.

She has over 1.4 million on TikTok and almost 200K on Instagram.

In this convo we break down:

  • Her way of thinking about REELS vs. TikTok
  • How she thinks about using trends in a creative way
  • What is her production process for producing short form videos
  • Why there are really no rules when it comes to short form videos
  • How she structures hooks for short form video
  • Why she’s created content themes for her Tiktok
  • How to create inside jokes with your audience on instagram stories
  • What her business looks like and how she makes money
  • How she structures her course and coaching programs
  • How she likes to work with brands for sponsorships
  • And my favorite thing, mindsets for pricing creative work.

I hope you enjoy this convo with Jera as much as I did…

And make sure to follow Jera on social media as you follow along.

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Jun 07, 202201:13:03
How to get paid sponsorships with Nina Zadeh (of SideWalker Daily)

How to get paid sponsorships with Nina Zadeh (of SideWalker Daily)

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

In today’s episode, we talk to Nina Zadeh from SideWalker Daily, who has helped thousands of influencers and creators around the globe turn their social media into full-time income.

  • We discuss exactly how her business helps creators build their businesses
  • Her signature course is “Pitching to brands” mastercourse (which is linked wherever you’re listening to this pod)
  • How many followers do you need to have before you start landing brand deals
  • The importance of positioning your brand
  • How there isn’t a ONE WAY approach for landing brand deals
  • Where to start when you’re first approaching brands
  • How to identify brands who are actually paying
  • Why you should start doing discovery calls with brands
  • Why the creator needs to take control of the strategy. Make the brand feel safe
  • How you should be DM’ing brands
  • The importance of having an abundance mindset when it comes to ideas
  • How to collaborate with other creators on affiliate partnerships and much more.

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Have a wonderful day. 

May 18, 202201:02:29
Austin Hankwitz | 42,000 downloads from one video, the best gear for TikTok, and building an engaged audience of over 500K followers

Austin Hankwitz | 42,000 downloads from one video, the best gear for TikTok, and building an engaged audience of over 500K followers

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

Welcome to the CreatorsAreBrands.com podcast, this is the show that discovers how storytellers are building brands online. 

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

In today’s episode, we talk to Austin Hankwitz…who is a creator slash media company slash venture capitalist that has invested in over 18 companies.

  • These are some of the points we discuss: 
  • Why he focused on building his audience first before thinking about monetizing
  • How he brought 42,000 funded accounts, from one organic video for a brand.
  • How he thinks about short form video content
  • Genius Advice from his friend Tejas Tellur for how to approach TikTok
  • The importance of being friends with your audience
  • Why his first video went so viral
  • His simplified production process that only requires his phone,  wired headphones and the TikTok app,
  • How he approached his Patreon and pricing formats
  • The most money he made in a month on Patreon
  • Why he started a newsletter and how he produces it.
  • The value of building with a business partner who can handle the administrative duties of your creator brand, so the creator can focus on what they do best.

Have an inspired day and thanks for listening!

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Apr 27, 202201:46:53
Mila Holmes: Treating TikTok like Instagram stories, creating a digital course the authentic way, and overcoming impostor syndrome.

Mila Holmes: Treating TikTok like Instagram stories, creating a digital course the authentic way, and overcoming impostor syndrome.

Learn how to make money as a solo creator by subscribing to the Bonus Footage Newsletter where we breakdown creator businesses in emails you can read as fast as watching a TikTok.

Welcome to the CreatorsAreBrands.com podcast, hosted by Tom Boyd. This is the show that discovers how storytellers are building brands online. In today’s episode, we talk to Mila Holmes. She’s built a thriving business through social media where she helps entrepreneurs establish themselves as masters of their crafts by using Tiktok instagram and Pinterest.

She has over 500K followers on TikTok and over 50K on Instagram.

These are some of the topics from the this convo:

  • How she blew up on TikTok although she wasn’t trying to build on that platform initially
  • Why she treats tiktok as instagram stories
  • The book that has helped her overcome trying to be a perfectionist online
  • Why creating a product gives you leverage for working with only brands you want to work with.
  • How she created her digital product through workshops
  • The one thing she recommends doing before you build a digital product online and much more.

I hope you enjoy this convo as much as I did..

HMU at tomboyd.co for free resources and such. 

Apr 18, 202251:14
Blake Michael: The future of how companies work with creators

Blake Michael: The future of how companies work with creators

Welcome to this episode of Creators Are Brands hosted by Tom Boyd.

In this episode we talk to Blake Michael (https://www.instagram.com/blakemichael14) who is a creator and the Chief Evangelist of Lumanu.com (Yes, the platform who sponsors this show!)

When I saw his role with Lumanu, I thought that sounds like the perfect role for a creator and I wanted to know more…. And Blake goes into detail how he got the role and how he thinks the industry will shift to hire more positions like this one.

We also discuss…

How he was the youngest magician on YouTube

How he was one of the first people to be in the YouTube partnership program

Why he became so passionate about being a creator as opposed to going the traditional film hollywood route

His love for the start-up ecosystem

How Lumanu.com is focusing on putting more money in your pocket and taking the stress out of the business side of being a creator.

Enjoy the show and subscribe on your favorite podcast platform.

Hit me on the gram: Instagram.com/BonusFootage

Mar 31, 202239:10
How to produce a top 1% podcast in the world with Danny Miranda

How to produce a top 1% podcast in the world with Danny Miranda

Welcome to this episode of creators are brands. The show that discovers how storytellers are building brands online.

In this episode we talk to my friend Danny Miranda, he is the host of the Danny Miranda Podcast, a top 1% podcast in the world where he interviews the top creators, entrepreneurs and thinkers in the world.

At the time of this recording, Danny published 3 podcasts a week for a year… so the obvious direction of the conversation was all about his process for making his show.

We discuss…

How his show started just by simply having phone calls, how he gets lands well known guests, how he researches, how podcasting improves your communication skills. We talk about the time GaryVee called his mom and left a voicemail, and much much more.

Danny’s enthusiasm is contagious and if you’re looking for an episode to amp you up to start putting your ideas into the world and connecting with people through a podcast, this is the show for you.

This episode is powered by Lumanu.com, the go-to place to get paid as a creator.

Mar 18, 202259:53
How to pitch & negotiate brand deals (with Kristen Bousquet)

How to pitch & negotiate brand deals (with Kristen Bousquet)

Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist

Welcome to the Creators Are Brands podcast hosted by Tom Boyd (@BonusFootage)

In this episode, we talk to Kristen Bousquet (https://www.instagram.com/kbousq/). Kristen is an influencer/creator coach that helps people turn their impact into income.

Get Kristen's book on Pitching & Negotiating brand deals here: https://etsy.me/3sbIkFU

I bought Kristen’s ebook on pitching & negotiating brand deals, which is linked wherever you’re listening to this episode… and I loved it so much, applied what I learned immediately, and told her that she should charge more for it.

Then I asked her to be on the podcast to talk through some of my favorite parts.

That’s what this episode is all about….

  • We discuss getting clarity on your creator brand and creating a mission statement.
  • How to START talking to brands
  • The importance of building LOYAL AF audience
  • What deliverables should you include when pitching a brand?
  • Working with brands for package deals & long term partnerships.
  • How do you get in touch with the brands and start building the relationship
  • What to include in your media kit…
  • The importance of confidence when negotiating rates as an influencer
  • The mistake the majority of influencers make when pitching brands.

This episode is powered by Lumanu.com

Feb 23, 202201:00:41
The Content Creator Attorney who helps you protect your passion: Veronica Ramirez

The Content Creator Attorney who helps you protect your passion: Veronica Ramirez

Listen to this episode with Veronica Ramirez who breaks down all the legal stuff behind being a creator. 

You can get in touch with Veronica at @Curator_Counsel

We talk influencer contracts, following FTC rules, and how creators should be communicating with brands. 

Get your notepad ready for this convo!

This episode is powered by Lumanu.com (the platform I used for getting paid as a creator.)

If you like the show, remember to reach out to me on IG with your feedback. 

Love you and keep creating. 

Tom

Feb 14, 202201:03:26
JT Barnett: How you can make money on TikTok with a small following, a look inside his "anti-agency" for brands, and tips for making short form videos
Jan 27, 202201:08:56
1.2 million followers on TikTok (as a side hustle): Gabriel Nussbaum

1.2 million followers on TikTok (as a side hustle): Gabriel Nussbaum

In this episode, we talk to Gabriel Nussbaum

He is a creator who hit 1 Million followers in just a couple of months on TikTok by educating his audience with short entertaining videos on what they need to learn outside the classroom….

In this episode… we learn…

  • Exactly how he hit 1 million followers on TikTok
  • Why he pivoted his style on TikTok and how it lead to more engagement on this videos
  • How he thinks about this creative process (from research to scripting to publishing)
  • He frames hooks, how long his videos are, his thinking on the TikTok algorithm
  • Building this TikTok account as a side hustle while maintaining a full-time job
  • How he met one of the biggest educational Youtubers at a barbecue then collaborated with him
  • How he thinks about sponsors on his channel
  • Why the user interface on TikTok is the best user experience…
  • The three things he looks for in each video he’s creating

POWERED BY LUMANU.COM

Get my resources for creators at TomBoyd.co/shorts

FOLLOW YA BOY at @BONUSFOOTAGE on TikTok & IG

Jan 21, 202201:03:16
Hosting 700+ podcasts & how to start your show today (with Espree Devora)

Hosting 700+ podcasts & how to start your show today (with Espree Devora)

If you’ve wanted to make a podcast, or even considered what it would look like to start one, this episode is for you. We talk to Espree Devora who is a full-time creator and podcaster. She publishes multiple episodes a week across her two shows: We Are LA Tech and Women In Tech Show… Harpers Bazaar ranked her show as a top ten podcast, she’s an icon on Clubhouse, and most importantly, she’s known as the “Girl Who Gets It Done”. In this episode, we learn all about her process for creating a podcast…. And she shares her best tips and insights straight from her experience in producing over 700 podcast episodes. The outline for this conversation is based on her framework for creating a podcast… The P’s and the M&M’s. Purpose Process Production Marketing Monetization Throughout this whole episode, we unpack all of these elements. Between me and you, selfishly, I was asking her these questions so I could continue to improve the quality and reach of the Creators Are Brands podcast… and this free consultation has already been a game changer for how I think about the show. This episode is essentially a master class on how to podcast, and I can't wait for you to apply these ideas to your very own show. This show is sponsored by Lumanu.com
Jan 14, 202201:17:03
What is a "Social Token" and how should creators use Web3? (with Eliot Couvat of Coinvise.co)

What is a "Social Token" and how should creators use Web3? (with Eliot Couvat of Coinvise.co)

In this episode I talk to my friend Eliot Couvat… (https://twitter.com/CDTEliot) 

Eliot specializes in Community, Web3 & Social Tokens.

He’s head of community and growth at CoinVise, who helps creators make their own social tokens, and he just wrote a book called “The Social Token Revolution” where he shares everything Social Token and Web3…

So if you’re like myself, who is curious about exploring Web3 as a creator this conversation is for you.

As Eliot breaks down, in the simplest of terms for newbies like me, exactly how creators can be leveraging Social Tokens.

Listen on any podcast platform: CreatorsAreBrands.com

This episode is sponsored by Lumanu.com

Jan 03, 202234:50
How to build relationships with the “Creator Dot Connector” (Zack Honarvar of One Day Entertainment)

How to build relationships with the “Creator Dot Connector” (Zack Honarvar of One Day Entertainment)

Zack Honarvar manages some of the biggest creators in the world. He’s also the founder of Fan Of A Fan and CreatorNow. Zack is a friend and someone who I consult with on a consistent basis and I’m excited to bring some of his ideas to you. He has an amazing way of simplifying complex ideas and providing helpful frameworks for thinking about your brand as a creator.

My favorite part of the show was highlighting some of my favorite tweets of his and having him elaborate on his thinking. This is one of those shows that you might have to listen to twice to fully unpack the gems from Zack.

One of my favorite quotes from the show was:

“When you’re passionate about something, and you’re building it for the right reasons, and you have really good intentions, you attract good people around you.”

In this episode, we discuss :

  • How to build genuine relationships in the creator economy
  • What to look for in talent
  • What creators can learn from musicians and vice versa.
  • Why it’s easier to put in the work when you know your “why”
  • What the true measure of success is for him
  • How he build his management team
  • Why people need to make moves and less announcements
  • Why it’s important to be clear on the expectations on money with your team

This episode is powered by Lumanu.com

Dec 14, 202158:46
How to be a relatable content creator with Jasmine Watt (68K on TikTok)
Dec 02, 202140:31
Betting on his YouTube channel by taking out a loan (Michael Downie 275K on YouTube)

Betting on his YouTube channel by taking out a loan (Michael Downie 275K on YouTube)

This week on Creators Are Brands, I chatted with the adventure creator Michael Downie.

Michael Downie is a full-time YouTuber who is coming up on 300,000 subscribers. He has a super inspiring story of how he got started and trusted his vision to be a full-time creator.

In this episode, we discuss:

  • Why he called himself a YouTuber before he was full-time
  • How he took out a loan and bet on himself with only 1500 subscribers
  • How he thinks about working with sponsors and investing it back into the business
  • His creative process with his team
  • His exact TIPS for storytelling

Here’s my favorite piece of knowledge Jules dropped in the episode:

“Back when I had 200 subscribers. I decided I was going to introduce myself as a YouTuber even though I had a full-time job at a junk removal company. I decided that I was going to make this my career, that I was going to be a YouTuber.”

This episode is powered by Lumanu.com 

The creator economy is hiring // Creators Are Brands Job Board: https://creators-are-brands.pallet.xyz


Nov 17, 202101:05:55
Jules Montgomery (TikTok 280K) is building the Glassdoor for creators & influencers

Jules Montgomery (TikTok 280K) is building the Glassdoor for creators & influencers

Welcome to the Creators Are Brands podcast, hosted by Tom Boyd of @BonusFootage. This is the show that discovers how creators are building brands online.

In this episode, I chatted with creator Jules Montgomery. 

Listen to the episode here:

Jules is a content creator with 280K followers on TikTok where she teaches her audience how to create with confidence. She’s also an agency owner who connects brands with influencers and she is in the process of building “the glassdoor for influencers.”

In this episode, we discuss:

  • The first company she started that saw 6 figures within 2 months of launching
  • How she started her own influencer agency
  • What she would do differently in her earliest brand deals
  • Why she is starting the glassdoor for influencers and creators
  • Exactly how brands should be working with creators
  • How you should reach out to brands
  • What you should include in your pitch deck

Here’s my favorite piece of knowledge Jules dropped in the episode:  “People want to know what the result is going to be before you start and it’s just NEVER going to work like that. I didn’t trust it… I just sent it.”

For the next few months, I’ll be sharing exclusive insights from each episode with the Lumanu community at Lumanu.com.

Listen to the show on your favorite platform:

This episode is powered by Lumanu.com

I hope you’ll tune in! See you back next week. Thank you for listening.

Get my resource and GEAR GUIDE at tomboyd.co/resources

Nov 12, 202159:29
Mitchell Cohen: The producer of Noah Kagan’s successful YouTube channel & Director of Influencer Partnerships at APPSUMO.com ($100M/year company)

Mitchell Cohen: The producer of Noah Kagan’s successful YouTube channel & Director of Influencer Partnerships at APPSUMO.com ($100M/year company)

In this episode I chatted with Mitchell Cohen.

He is the Director of Influencer Partnerships at APPSUMO.com which is a digital product marketplace for entrepreneurs (they do over $100 million a year). Essentially, they’re the Amazon for entrepreneurs and people with digital products.

Mitchell is also the producer of Noah Kagan’s YouTube channel.

Noah is the founder and CEO of APPSUMO, employee #30 at Facebook and #4 at mint. and

He’s someone who consistently shares practical insights around lessons he’s learned as an entrepreneur…

Michell leads the team who helps him do that successfully on Youtube.

In this episode, we learn how Mitchel Landed his job, how he works with influencers, what he’s learned from Noah, and how he would approach YouTube if he was starting from scratch.

APPSUMO.com

Follow Mitchell on Twitter: https://twitter.com/mitchelllandon?lang=en

Nov 04, 202147:33
Building the global marketplace for creatives (w/ Andrew Stoner & Alec Ploof of the Moment marketing team)

Building the global marketplace for creatives (w/ Andrew Stoner & Alec Ploof of the Moment marketing team)

In this episode, we chat with Andrew Stoner and Alex Ploof of the ShopMoment.com marketing team. 

We discover: How they work with creators, why Twitter is the best place to network, How to signal to a brand that you actually want to work with them, Exactly HOW you should pitch Moment to work with them, How to be come a successful affiliate partner with Moment, The future of shopping on Instagram, When you can start calling yourself a photographer…  

Listen at CreatorsAreBrands.com

Watch on YouTube. 

You're a legend. 

Love, Tom

Oct 26, 202150:02
How to ask podcast questions & what Andrew Warner learned from over 2000+ interviews

How to ask podcast questions & what Andrew Warner learned from over 2000+ interviews

Andrew Warner is a legend in the podcasting space. He's been podcasting since before podcasts were a thing. He just released a new book called Stop Asking Questions, that you can get check out here: https://www.stopaskingquestions.co/

Andrew Warner is an entrepreneur and host of the hit startup podcast, where he uncovers the secrets of the world’s best founders. Over the course of 2000+ episodes, Andrew has interviewed everyone from Barbara Corcoran, to Gary Vee, to founders of AirBnB.

The reason I was so excited to interview Andrew… is because I first started podcasting, trying to think of questions and outline the interviews was a challenge… and it’s still a challenge, there’s no guide or clear direction. I was just guessing.

Thankfully, Andrew just wrote a book about it called “Stop Asking Questions”, How to lead High Impact Interviews and Learn from ANYTHING From Anyone.”

This exact book I was looking for.

If you don’t believe me… take it from Seth Godin… who says…

"This is a book about respect. Respecting others enough to interview them well. Respecting your audience enough to do the work. And respecting yourself enough to be clear about what you're doing and why."

This conversation served almost as a free one on one consultation from one of the best interviewers in the world, on how how to have an engaging conversation.

Please don’t tell Andrew, because I don’t want him to bill me...

Crazy enough... Andrew even shared this interview on his OWN podcast, Start Up Stories, which was one of the highest compliments coming from someone like him.

Watch & Subscribe on YouTube: https://www.youtube.com/tomboydmedia

Download the free guide for creating shorts on TikTok: TomBoyd.co/tips

Hit APPSUMO.com for all your favorite tools & resources for creative entrepreneurs. 

Oct 19, 202153:29
Scaling to 2M TikTok followers & 750K YouTube subs, building a creative team, and how much YOU should charge per brand deal. (with Josh Horton)

Scaling to 2M TikTok followers & 750K YouTube subs, building a creative team, and how much YOU should charge per brand deal. (with Josh Horton)

In this episode we are talking with Josh Horton, also known as Jugglin Josh.

Go check out Josh's channel: https://www.youtube.com/channel/UCc4JGh0O0_AO0Asj6MAS0-w

With 750,000 subscribers on YouTube and over 2M on TikTok. He’s known for creating family friendly content with a focus on world records, trickshots, juggling and having a whole lot of fun in the process. He’s been featured on Ellen, Steve Harvey and Sports Center…

And this show,

We talk about to what platforms he’s focusing on and tips for each, how he integrates branded collaborations into his content, how much you should charge for 100,000 followers on TikTok, why he is his own manager and handles the business side of being a creator, what the most important part of your TikTok video is and what you need to do in order to hook people’s attention, the importance of having a community of creators around you.

This was a fun conversation where I learned how important it is to understand the business side of being a creator.

http://www.TomBoyd.co

Sep 29, 202151:20
Danny Gevirtz on Filmmaking for YouTube, Working with Brands, and Building An Engaged Community Online
Sep 09, 202101:16:16
How to build an audience of 200,000+ as a side hustle

How to build an audience of 200,000+ as a side hustle

In today’s conversation we talk to Jim Mullane. Jim created one of the largest non-fiction book communities with over 200,000+ members called @GetBetterWithBooks. By creating content through Instagram, TikTok, and YouTube, Jim brings you only the best bites from the best non-fiction books in the world.

We discover how he built this account as a side hustle, how it has led to collaborations with some of his favorite authors, why all self-help content might not be helpful, and we go deep into some principles he’s learned from his favorite non-fiction books.

My name is Tom Boyd, and this is the show that explores how storytellers are building brands online.  

Watch these podcasts on YouTube: https://youtube.com/playlist?list=PLgnJEpT9cmTp6GQUH0bV6Wd5KMMlvH5RR

Aug 12, 202151:43
How to work with brands as a creator (w/ Natalie Allport)

How to work with brands as a creator (w/ Natalie Allport)

Natalie Allport is a former national team snowboarder, CrossFit athlete, and lifelong entrepreneur. She loves nerding out on growth mindset & human performance, hosts the ALL IN with Natalie Allport podcast, and is a passionate advocate for athlete mental health. She runs a marketing agency, 93 Agency, with over a decade of experience in social media, sports marketing and athlete branding.

Follow Natalie on all the things (https://natalieallport.com/)

That is STRAIGHT from Natalie’s website. Thank you for making that available and making my job easy.

In this convo, Natalie breaks down exactly how to reach out brands, how she approaches her content, how she works with athletes to build their digital presence, how she landed a TedTalk opportunity, and much more.

My name is Tom Boyd, and this is the show that explores how storytellers are building brands online.

Apple: https://podcasts.apple.com/us/podcast/creators-are-brands/id1493357557

Spotify: https://open.spotify.com/show/4KRlapHQCCGZ2v2KUUFRQj

Listen on Anchor: https://anchor.fm/creatorsarebrands

Watch on YouTube: https://www.youtube.com/channel/UCCu0W4xiABBQuQPOmm5ryfQ

Aug 04, 202101:02:01
A "Teaching On TikTok" Masterclass w/ Noah Brierley (@Noahxboa 1.4M Followers)

A "Teaching On TikTok" Masterclass w/ Noah Brierley (@Noahxboa 1.4M Followers)

At the age of 16, Noah Brierley gained 1 million followers in ONE year on TikTok by "teaching you what school never will". 

This is his TikTok: https://vm.tiktok.com/ZMdtP7xb7/

In this episode, Noah tells us exactly how he did it and breaks down actionable insights that you can apply to your short form content today.

His success is proof that TikTok is so much more than what most people think it is and it might be a good time to start teaching via short form content.

Watch on YouTube: https://youtube.com/playlist?list=PLgnJEpT9cmTp6GQUH0bV6Wd5KMMlvH5RR

My name is Tom Boyd and this is the show that explores how storytellers are building brands online.

From the creative process, the mental frameworks, to monetization strategies, I am fascinated how these individuals are building brands around their individualities.

In this show, we learn what’s working, so we can apply that to your mission.

Follow on: 

YouTube

Instagram

TikTok


Jul 21, 202101:17:34
10 Lessons For Aspiring Creators (Reaction to Matt Ragland's Atomic Essay)

10 Lessons For Aspiring Creators (Reaction to Matt Ragland's Atomic Essay)

So I’m scrolling through Twitter….

And I come across this atomic essay from Matt Ragland.

This is what it reads….

10 Lessons For Aspiring Creators… (https://twitter.com/mattragland/status/1399073914039459841?s=20)

The intro reads…

“I started creating content with my first blog in 2011. In the 10 years since, I’ve hosted two podcasts, built a YouTube channel, worked at creator-centric start-ups (ConvertKit then podia, and made the jump to full-time creator.”

In my 10 year overnight success, I learned a lot of lessons. Here are the best for aspiring creators.

I read the rest of the essay… and it’s gold. I resonated with a lot of the points and said...

I gotta’ share this with my buddy.

Which I normally do when I see fire content. But then I thought, it’d actually be fun to call him and record ourselves breaking down these ten lessons and share our hot takes.

And this buddy, is a fellow creator. Here’s worked with me on various projects through the years. He’s created for multiple multi platinum artists, billion dollar brands, and he’s built successful media platforms.

Now, he’s not really an in front of the camera kind of guy. He’s more of a behind the scenes builder. As opposed to me, who puts myself out there, my name on everything, yells at the camera, he’s in the cut, just cooking. But that’s his style of being a creator. Neither is better than the other. You have to find what works for you and your personality.

I thought it’d be awesome to share his perspective.

Again, here's the original tweet if you want to follow along: https://twitter.com/mattragland/status/1399073914039459841?s=20


Jul 14, 202124:15
"My First Million" pod clips are made by his team - HERE'S HOW THEY DO IT

"My First Million" pod clips are made by his team - HERE'S HOW THEY DO IT

In today’s show we talked to the creative mastermind… Henry Belcaster.

Henry and his team are responsible for some of the dopest video edits on the internet. Yeah I said it. They’re able to take “traditional podcast” clips to a whole new level which makes them stand out on any social media timeline you’re scrolling.

One of their clients happens to be one of my favorite podcasts, My First Million hosted by Shaan Puri and Sam Parr who are uber successful angel investors, entrepreneurs, and creators.

These guys aren’t especially easy to get in front of….

But somehow...Henry and his team were able to cold contact them and make this relationship happen.

In this episode we learn all about it, how he approaches his creative work, how he has built a team, and talk about his personal content mission with his own YouTube channel and stories.

He’s one of those guys where you look at his content and you go… oh yeah. This dude is gonna’ blow up.

This is Henry's YouTube Channel. Watch it. Now. https://www.youtube.com/user/hbelcaster

My name is Tom Boyd, and this the show that explores how storytellers are building brands online.

From the creative process, the mental frameworks, to monetization strategies, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission.

Watch this show on YouTube: https://youtube.com/playlist?list=PLgnJEpT9cmTp6GQUH0bV6Wd5KMMlvH5RR

This is my website: https://www.tomboyd.co/  Discover how to script short videos for social: https://www.tomboyd.co/ballinshorts

Jul 07, 202159:19
Making a media empire one video at a time with JT Barnett

Making a media empire one video at a time with JT Barnett

JT Barnett is the founder of HoneyHouse, the very first adult content house, the founder of Reset (a festival for the hottest wellness brands), and a hockey brand media/company called TripleDekke.

JT played professional hockey… but now he specializes in business and internet strategy all rooted in wellness and positivity.

He’s currently teaching everything he’s learned from his experiences on his personal TikTok account.

In this episode we discuss his strategy and JT gives you actionable insights you can use for your own creative process today.

Do ya boy a big fave “Click the Apple Podcasts Link and subscribe and write a sweet review that I can screenshot and send to my Mom proving that actual humans listen to content.”

Follow JT on TikTok: @JTBarnett

Follow JT on Instagram: https://www.instagram.com/jtbarnett/

Listen to the full episode on your favorite platform: https://plnk.to/creatorsarebrands?to=page

Watch on YouTube: https://www.youtube.com/channel/UCCu0W4xiABBQuQPOmm5ryfQ

Welcome to “Creators Are Brands", the show that explores how storytellers are building brands online.

From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission.

We’ll do this by talking to creators, their teams, the platforms that power them, and doing solo shows that break down specific ideas from my own experiences or perspective of how others are thriving.

We focus on impact driven creators. The storytellers who seek to make a positive impact on the world with their content.

Hi... I am Tom Boyd. I am a full-time content creator and digital strategist.

I've been writing, directing and producing content for digital landscapes for over 12 years. I absolutely love creative storytellers, principles of marketing and purpose driven entrepreneurs.  I do not seek to be an expert on this show. The goal in this show is to be a journalist, a detective, an explorer who reports back to you with what’s working for these successful creators so you can apply what you learn to your own mission.

This is my website -> https://www.tomboyd.co/

Jun 30, 202140:06
The Case For Teaching On TikTok (500K in 6 months)

The Case For Teaching On TikTok (500K in 6 months)

Sean Oulashin is a creator who is helping you lead a more impactful life by making entertaining and insightful videos on TikTok.

  • He’s sitting at around 500,000 followers that he’s accrued in the last couple of months.. but more importantly, he created… in my opinion the most relaxing video on TikTok
  • He also has a full-time job as a video creator for a successful clothing brand

In this episode....

  • Sean makes the case for why you should be on TikTok as a creator
  • He breaks down his creative process that has helped him build this large audience so quickly.
  • And we break down practical ways creators should think about monetizing their account.

Do ya boy a big fave “Click the Apple Podcasts Link and subscribe and write a sweet review that I can screenshot and send to my Mom proving that actual humans listen to content.”

Follow Sean on on TikTok: @SeanOulashin

Listen to the full episode on

Apple: https://podcasts.apple.com/us/podcast/creators-are-brands/id1493357557

Spotify: https://open.spotify.com/show/4KRlapHQCCGZ2v2KUUFRQj

Listen on Anchor: https://anchor.fm/creatorsarebrands

Watch on YouTube: https://www.youtube.com/channel/UCCu0W4xiABBQuQPOmm5ryfQ

Welcome to “Creators Are Brands", the show that explores how storytellers are building brands online.

From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission.

We’ll do this by talking to creators, their teams, the platforms that power them, and doing solo shows that break down specific ideas from my own experiences or perspective of how others are thriving.

We focus on impact driven creators. The storytellers who seek to make a positive impact on the world with their content.

Hi... I am Tom Boyd. I am a full-time content creator and digital strategist.

I've been writing, directing and producing content for digital landscapes for over 12 years. I absolutely love creative storytellers, principles of marketing and purpose driven entrepreneurs.  I do not seek to be an expert on this show. The goal in this show is to be a journalist, a detective, an explorer who reports back to you with what’s working for these successful creators so you can apply what you learn to your own mission.

This is my website -> https://www.tomboyd.co/

Jun 23, 202101:02:02
How Creators Are Building Brands (and why I love creators so much...)

How Creators Are Building Brands (and why I love creators so much...)

Welcome to “Creators Are Brands", the show that explores how storytellers are building brands online.

From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission.

We’ll do this by talking to creators, their teams, the platforms that power them, and doing solo shows that break down specific ideas from my own experiences or perspective of how others are thriving.

We focus on impact driven creators. The storytellers who seek to make a positive impact on the world with their content.

Hi... I am Tom Boyd. I do not seek to be an expert on this show. The goal in this show is to be a journalist, a detective, an explorer who reports back to you with what’s working for these successful creators so you can apply what you learn to your own mission.


The #1 Marketplace for tools for creative entrepreneurs -> https://appsumo.com/

This is my website -> https://www.tomboyd.co/

Jun 16, 202131:15