Marti Sanchez, CEO of Influence Podium , drops by to help us learn how to become an influential thought leader by using storytelling.
Marti and his team have helped c-suite leaders CRUSH it on social media with their personal brand in a box service offering.
They even have their own process:
Define objectives and prepare the Content Pillar series that will drive all the content volume.
Assign a personal brand manager that will place and lead the right team around you — producing, creating, and publishing your content assets across all platforms to build your personal brand and drive business opportunities.
Constantly audit and report analytics, apply newfound audience insights, monitor social media trends, and take advantage of dynamic opportunities.
Marti also tells us his story, which is bound to get you determined.
Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.
As social creatures, we depend on others for our survival and happiness. A decade ago, my lab discovered that a neurochemical called oxytocin is a key “it’s safe to approach others” signal in the brain. Oxytocin is produced when we are trusted or shown a kindness, and it motivates cooperation with others. It does this by enhancing the sense of empathy, our ability to experience others’ emotions. Empathy is important for social creatures because it allows us to understand how others are likely to react to a situation, including those with whom we work.
Do you wanna learn how to tell more effective stories?
Stories that move your audience?
Stories that will inspire viewers to stand up, take action, and make a change?
Then you won't want to miss Kristian Altuve, Creative Director at ZeroDegreeStory.com, dish the filmmaking secrets that marketers use in kick-ass video content.
Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire. Too often, they get lost in the accoutrements of companyspeak: PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications department. Even the most carefully researched and considered efforts are routinely greeted with cynicism, lassitude, or outright dismissal.
McKee believes that executives can engage listeners on a whole new level if they toss their PowerPoint slides and learn to tell good stories instead. In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting, published in 1997 by Harper-Collins, McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”
We all enjoy a good story, whether it’s a novel, a movie or simply something one of our friends is explaining to us that they’ve experienced. But why do we feel so much more engaged when we hear a narrative about events?
We know that we can activate our brains better if we listen to stories. The still unanswered question is: Why is that? Why does the format of a story, where events unfold one after the other have such a profound impact on our learning?
You'll want to tune in to understand the why before you dig into the how.
Do you want to know the secret to massive success in healthcare marketing?
Then you won't want to miss Matthew Ray Scott, CEO of FEED the Agency, discuss how he's helped surgeons and medical device companies unlock massive growth thanks to storytelling.
But Matthew didn't start out in marketing.
He's a former psy-ops officer in the US military.
He's also led massive sales teams and marketing operations.
What is storytelling?
Why should you care about storytelling?
How to use storytelling in your marketing?
For more information on Matthew and FEED:
LinkedIn - https://www.linkedin.com/in/matthewrayscott
Website - https://feedtheagency.com/
Welcome to Creator Stories by Prewrite.com
Topics include: the art and science of storytelling (duh!), content creation, and the business of creativity.
Follow us on: