The bulk of this episode is about the importance of updating your software no matter how painful it is, and we learn some valuable information about the FREE services of Trackd from its CEO Mike Starr that will help you do that with minimum fuss.

But the REAL reason I did this interview is that in their pitch to me and in Mike's interview, they used some statistics about the problem of cybercrime and its effects that are not based on truth. They've just been repeated over and over again.

That is an inherent problem in technology companies in particular: nobody checks their "facts" and, eventually, the customers learn that the vendors don't know what they are talking about, which kills sales. That is at the heart of the SEC lawsuit against SolarWinds. What the company thought their services and tools could do was not accurate. They weren't trying to fool the customers, but they did fool themselves.

For the next few months, I'll be digging into the theme of "Lies, damn lies, and statistics" in this podcast and on Cyber Protection Magazine. This is the first shot. That's why people like me exist...and there aren't many of us left, which explains why mis/disinformation is so widespread.

Episode 4:20 -- Why does bad marketing happen to good products?

Crucial TechBy Lou CoveyOct 14, 2021