The Crush @ Social Podcast

The Crush @ Social Podcast

By Chloe
Helping Wineries & Wine Businesses create a Results Driven Social Media Presence through Brand Awareness, Content Creation & Organic Growth Hacks
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Should you hire a Social Media Manager who has worked in Your Industry?

The Crush @ Social Podcast

Should you hire a Social Media Manager who has worked in Your Industry?

The Crush @ Social Podcast

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Interview with Georgia Panagopoulou - (@wine.gini) - one of the TOP 10 Wine Accounts in the World.
Welcome back to another episode on the CRUSH @ SOCIAL PODCAST where we chat with various Wine Industry Professionals across the globe regarding Wine, Secret Social Media Strategies & Insider Marketing Tips. In this Episode we talk with Georgia Panagopoulou, the creator of one of the top 10 Wine Instagram Accounts in the world (@wine.gini). She shares her insights on online winery branding, explains how social media is used in different wine regions, what a killer digital marketing strategy looks like & how to win over MILLENNIALS.  P.S Sorry about the feedback in the audio, we were both traveling during the making of this episode & stumbled into a few WIFI problems Minute rundown: 0.00 - Meet Georgia Panagopoulou (@wine.gini) - Follow her journey from being an engineer, to working for CocaCola, to studying a masters in wine, creating one of the TOP 10 IG wine accounts & traveling and working in 31 countries around the world. 14.00 - In gaining 100k followers on IG - what has been the top strategies to growing this community? 17.00 - How how stand out on Social Media just by being yourself. 19.45 - What online trends are you seeing that are working right now for Wineries & Wine Businesses. 22.45 - How are wine regions around the world are using Social Media differently? 25.30 - ITALY & Social Media - are the KINGS of wine marketing, but why don’t they see the value in Social Media Marketing? 29.15 - What does a killer Digital Strategy look like for a Winery or a Wine Business? 34.20 - Why your Social Media posts are NOT about you. 36.00 - The hot topic on everyone's lips - how to win over MILLENNIALS when consumption is going down. 40.15 - Questions from the COMMUNITY 44.00 - Keltie Maguire from @outshinery With a constant barrage of expert opinions and voices on how to show up on social, the best ways to grow your following, etc - how do you quiet the noise and determine the most effective strategies to use? 45.45 - Cristian Ventura What is the path you follow from connecting on IG with people and creating a relationship, to actually selling wine? 49.00 - Peter Klerkx  What was your best decision in relation to your business and life? You must have had at least one moment or circumstances that was of high influence to your CV/ personal & business development that you learned from, what was it? 54.30 - Ami from OnCloudWine I would like to learn how to become a brand ambassador and get invited to press trips. How did you make it happen? 58.40 vinovanny Will you be visiting Canada soon, more specifically British Columbia? And have you tried Canadian wines? If so, which one(s) and what did you think? 100.00 Amybellotti Please ask on tips for how may I reach natural and organic wine consumers? Piedmont to begin with.. Are natural wine drinkers looking for these wines in Michelin starred restaurants or other? Do they consider the Chef’s cuisine for pairing potential? 104:30 Palm & Vine: What are your tips for growing an authentic, ENGAGED social media audience? 108:30 Di.vin.e How do you get started in social media, wine & creating a lifestyle like yours? Thank you so much for your time Georgia, your expert advice, your insight into the wine industry & how we can progress using Social & Digital Marketing. Enjoy!
1:13:05
January 31, 2020
How to grow your Instagram Organically for Wineries & Get REAL FOLLOWERS!
In this video, I will teach you how to grow your Instagram account organically for your Winery or Wine Business. If you want to know how to grow your followers to get more brand awareness - then this video is for you (especially if you are in the Wine Business). “CRUSH YOUR SOCIAL MEDIA” - GET MY FREE E-BOOK 2019 SOCIAL MEDIA TRENDS FOR WINERIES & WINE BUSINESSES 1. Go to www.crushatsocial.com & head to "Freebies" 2. Tell us where to send the E-BOOK 3. In 5 minutes it’ll appear in your inbox!!! I will tell you the exact strategies I use when growing my Instagram account to get REAL followers.  Oh and a super special ANNOUNCEMENT if you are hungry to learn more. #INSTAGRAM #INSTAGRAMGROWTH #WINERY #WINEBUSINESS RESOURCES TO SUPPORT YOU: Grab my FREE Cheat Sheet – “Social Media Strategy Cheat Sheet?!” This cheat sheet reveals all the necessary steps you MUST have to make or break or Social Media: http://crushatsocial.com/freebies/ Looking to outsource your Social Media to a professional? - Fill out this 10Q questionnaire & let’s jump on a call: https://chloecristallini.typeform.com/to/QxvjBv Need digital marketing consulting advice for your Winery or Wine Business? - Fill out this 10Q questionnaire & let’s jump on a call: https://chloecristallini.typeform.com/to/QxvjBv Want to be on the waiting list for the release of my INSTAGRAM & LINKEDIN MASTERCLASSES? Sign up here: https://crushatsocial.com/masterclasses/ CONNECT WITH ME ON SOCIAL MEDIA: INSTAGRAM: https://www.instagram.com/chloe_cristallini LINKEDIN: https://www.linkedin.com/in/chloe-cristallini/ FACEBOOK: https://www.facebook.com/crushatsocial TWITTER: https://twitter.com/CrushAtSocial JOIN THE CRUSH YOUR SOCIAL MEDIA COMMUNITY Opening SOON ---https://www.facebook.com/groups/CrushYourSocialMedia/
07:30
September 19, 2019
How to save an OPENNED bottle of WINE * 3 Tips that YOU DON'T KNOW!! 🍷
How to save an OPENED bottle of WINE * 3 Tips that YOU DON'T KNOW!! “CRUSH YOUR SOCIAL MEDIA” - GET MY FREE E-BOOK 2019 SOCIAL MEDIA TRENDS FOR WINERIES & WINE BUSINESSES Go to www.crushatsocial.com & head to "Freebies" Tell us where to send the E-BOOK In 5 minutes it’ll appear in your inbox!!! In this video, I will teach The Best Way To Save an Open Bottle of Wine. Don't want to open a bottle of wine in case you won’t be able to finish it before it goes off?? Are you tired of tipping unopened good bottles of wine down the drain? Maybe you don't feel like you want to drink the entire opened bottle of wine in one evening! If you are looking for an affordable wine preservation system that you can use or perhaps you need to open up a few different bottles of wine for your studies, If you're a wine student or a sommelier testing different kinds of wines - then this video is for you! Oh and a super special ANNOUNCEMENT is revealed (if you are hungry to learn more). #WINEPRESERVATION #SAVEYOURBOTTLEOFWINE #KEEPWINEFRESH #WINESTUDIES RESOURCES TO SUPPORT YOU: Grab my FREE Cheat Sheet – “Social Media Strategy Cheat Sheet?!” This cheat sheet reveals all the necessary steps you MUST have to make or break or Social Media: http://crushatsocial.com/freebies/ Looking to outsource your Social Media to a professional? - Fill out this 10Q questionnaire & let’s jump on a call: https://chloecristallini.typeform.com/to/QxvjBv Need digital marketing consulting advice for your Winery or Wine Business? - Fill out this 10Q questionnaire & let’s jump on a call: https://chloecristallini.typeform.com/to/QxvjBv Want to be on the waiting list for the release of my INSTAGRAM & LINKEDIN MASTERCLASSES? Sign up here: https://crushatsocial.com/masterclasses/ Free Learn How to Taste & Evaluate a Glass of Wine in under 20 Minutes E-Book mentioned in this video: https://www.scarletandhues.com/free-tasting-ebook Get your hands on the Repour Product! AUS & NZ ONLY: www.mywinesaver.com.au CONNECT WITH ME ON SOCIAL MEDIA: INSTAGRAM: https://www.instagram.com/chloe_cristallini LINKEDIN: https://www.linkedin.com/in/chloe-cristallini/ FACEBOOK: https://www.facebook.com/crushatsocial TWITTER: https://twitter.com/CrushAtSocial JOIN THE CRUSH YOUR SOCIAL MEDIA COMMUNITY Opening SOON. https://www.facebook.com/groups/CrushYourSocialMedia/
08:52
September 12, 2019
Episode 3 🍷WINERIES WHO ARE CRUSHING @ SOCIAL SERIES ft Moriah Wilson from Peltzer Family Farm & Winery
  Welcome back to another episode on the CRUSH @ SOCIAL PODCAST where we chat with various Wineries across the globe regarding their Wine, Secret Social Media Strategies & Insider Marketing Tips. In this (well overdue) Episode we talk with Moriah Wilson, the Marketing Manager at Peltzer Family Farm & Winery - where Instagram has been a DRIVING force for the business’ growth, since the very beginning.  Some Episode Highlights:    ⭐️ Balancing a seasonal digital marketing plan with ad hoc realtime content ⭐️ Using Facebook to gauge the turnout of your offline Winery Events ⭐️ Growing your FB page with 100% ORGANIC GROWTH (no paid advertising people) ⭐️ How to stay onto of your online brand voice, with a large team  ⭐️ When to use Instagram as opposed to Facebook - what to do on each platform ⭐️ Where to look when you’ve run out of content ideas  ⭐️ The Future of Social Media for the Wine Industry Moriah has true passion & skill for the mix of these two industries. If you're in the Wine Business & needing some Social Media pick me up, this episode is for you.  Pour some wine, press play & get ready to learn & geek out with us.  Looking for more? Sign up for your FREE copy of the Crush @ Social E-Book - Digital Trends for 2020 and how they relate to the Wine Industry. Grab your copy here: https://crushatsocial.com/freebies/
37:27
August 18, 2019
How to reach your ideal customer on LinkedIn - with 3 powerful tips 🍷
 **“CRUSH YOUR SOCIAL MEDIA” - GET MY FREE E-BOOK 2019 SOCIAL MEDIA TRENDS FOR WINERIES & WINE BUSINESSES** 1. Go to www.crushatsocial.com & head to "Freebies"  2. Tell us where to send the E-BOOK 3. In 5 minutes it’ll appear in your inbox!!! In this video, I will teach you how to reach your ideal customer on LinkedIn.  If you want to know how to reach your ideal customer on LinkedIn, so you can get your service or product in front of more of your ideal customers or clients, this video is for you (especially if you are in the Wine Business).   I will tell you the exact strategies I use when trying to reach my ideal customer on LinkedIn Oh and a super special ANNOUNCEMENT if you are hungry to learn more.  #LINKEDIN #SELLINGONLINKEDIN #LINKEDINIDEALCLIENT #USINGLINKEDINTOSELL RESOURCES TO SUPPORT YOU: 1. Grab my FREE Cheat Sheet – “Social Media Strategy Cheat Sheet?!” This cheat sheet reveals all the necessary steps you MUST have to make or break or Social Media: http://crushatsocial.com/freebies/ 2. Looking to outsource your Social Media to a professional? - Fill out this 10Q questionnaire & let’s jump on a call: https://chloecristallini.typeform.com/to/QxvjBv 3. Need digital marketing consulting advice for your Winery or Wine Business? - Fill out this 10Q questionnaire & let’s jump on a call: https://chloecristallini.typeform.com/to/QxvjBv Want to be on the waiting list for the release of my INSTAGRAM & LINKEDIN MASTERCLASSES? Sign up here: https://crushatsocial.com/masterclasses/ CONNECT WITH ME ON SOCIAL MEDIA:  INSTAGRAM: https://www.instagram.com/chloe_cristallini LINKEDIN: https://www.linkedin.com/in/chloe-cristallini/ FACEBOOK: https://www.facebook.com/crushatsocial TWITTER: https://twitter.com/CrushAtSocial *** JOIN THE CRUSH YOUR SOCIAL MEDIA COMMUNITY*** Opening SOON.  https://www.facebook.com/groups/CrushYourSocialMedia/
07:03
August 6, 2019
Number 1 advice for a Winery or Wine Business with a BRAND New Instagram Account
 **“CRUSH YOUR SOCIAL MEDIA” - GET MY FREE E-BOOK 2019 SOCIAL MEDIA TRENDS FOR WINERIES & WINE BUSINESSES** 1. Go to www.crushatsocial.com & head to "Freebies"  2. Tell us where to send the E-BOOK 3. In 5 minutes it’ll appear in your inbox!!! In this video, I will tell you my number one advice for a Winery with a brand new Instagram account.  If you want to know the number one advice for a Winery with a brand new Instagram Account, are an established Winery with a brand new Instagram account or a Winery who wants to revamp their Instagram account, then this video is for you! I will tell you the exact strategies I use when working with a Winery or Wine client with a new Instagram account.  Oh and one extra bonus that will SAVE your Winery for future success.  #WINERYINSTAGRAM #WINEINSTAGRAM #NEWINSTAGRAMACCOUNT #NEWWINERY RESOURCES TO SUPPORT YOU: 1. Grab my FREE Cheat Sheet – “Social Media Strategy Cheat Sheet?!” This cheat sheet reveals all the necessary steps you MUST have to make or break or Social Media: http://crushatsocial.com/freebies/ 2. Looking to outsource your Social Media to a professional? - Fill out this 10Q questionnaire & let’s jump on a call: https://chloecristallini.typeform.com/to/QxvjBv 3. Need digital marketing consulting advice for your Winery or Wine Business? - Fill out this 10Q questionnaire & let’s jump on a call: https://chloecristallini.typeform.com/to/QxvjBv CONNECT WITH ME ON SOCIAL MEDIA: INSTAGRAM: https://www.instagram.com/chloe_cristallini LINKEDIN: https://www.linkedin.com/in/chloe-cristallini/ FACEBOOK: https://www.facebook.com/crushatsocial TWITTER: https://twitter.com/CrushAtSocial *** JOIN THE CRUSH YOUR SOCIAL MEDIA COMMUNITY*** Opening SOON.  https://www.facebook.com/groups/CrushYourSocialMedia/
06:54
July 31, 2019
Episode 2 🍷WINERIES WHO ARE CRUSHING @ SOCIAL SERIES ft Becky Williams from Naked Winery
Welcome back to another episode, where we chat with various Wineries across the globe regarding their Wine, Secret Social Media Strategies & Insider Marketing Tips.  In this second Episode, we talk with Marketing Manager Becky Williams, the "secret weapon" behind Naked Winery.   She is CRUSHING the Wineries Online Voice & attracting a serious crew of die-hard Winery Fans.  Some Episodes Highlights:    ⭐️ Sleek Facebook & Instagram Ad-Campaign tricks for increasing E-commerce  ⭐️First Steps necessary for your Winery as a Social Media Newbie  ⭐️How much time you NEED to dedicate to have a Social as successful as their's  ⭐️The Future of Social for Wineries & the 2 takeaways that helped them to a total 35k+ following  There is a TON of value in this 2nd Episode - Becky know's how to create a loyal following of brand passionates who continuously show up & is a QUEEN at Online Sales. If you're looking to increase sales at the Winery via the tool of Social - this is an episode for you.  Looking for more? Sign up for your FREE copy of the Crush @ Social E-Book - Digital Trends for 2020 and how they relate to the Wine Industry. Grab your copy here: https://crushatsocial.com/freebies/
38:56
June 2, 2019
Should you hire a Social Media Manager who has worked in Your Industry?
In this episode I attempt to answer IF you need to hire a Social Media Manager who has YOUR industry experience. 
05:59
May 20, 2019
Episode 1 🍷WINERIES WHO ARE CRUSHING @ SOCIAL SERIES ft Emily Maze from Wines of Substance
Welcome to this BRAND NEW SERIES where we chat with various Wineries across the globe regarding their Wine, Secret Social Media Strategies & Insider Marketing Tips. In this first Episode, to launch off the series we talk with Emily Maze, the Social Media & Marketing Manager from WINES OF SUBSTANCE who is absolutely CRUSHING the brands Digital Marketing & Social Accounts (and trailblazing trends you'd be sorry not to follow).  Some Episodes Highlights:   ⭐️ Fresh Ninja Content Trends (that are SO easy & SO effective to implement)   ⭐️FB & Instagram Advertising Ideas   ⭐️How to Plan Your Content with Puns   ⭐️Branding & Influencer Marketing Insight What a WOMAN to watch (& Wine Brand to Follow @Kickasswawine) - I hit Jackpot in having Emily as my first guest and think you'll feel the same from the value she spills in this episode.  Looking for more? Sign up for your FREE copy of the Crush @ Social E-Book - Digital Trends for 2020 and how they relate to the Wine Industry. Grab your copy here: https://crushatsocial.com/freebies/
41:15
May 19, 2019
How to be Strategic with your Social Media for your Winery or Wine Business
Are you being Strategic with your Social Media?  If not, you could be wasting your precious time by being online. Reveal in this episode 3 top tips to becoming more strategic with your Social today in order to get more followers, increase your sales & creating a raving audience of Wine Loving Fans.  P.S Grab your FREE Strategy Cheat Sheet talked about in the Podcast here  P.S.S This was originally made for video viewing so sorry if some of the vocab is missing. You'll get the idea. Cheers!
07:44
April 16, 2019
What is the ROI of hiring a Social Media Manager or Strategist?
Thinking about hiring a Social Media Manager or Strategist to increase your Wine Brands Awareness, create Thriving Community or Nurture the Relationships of with your Current & Soon to be Customers BUT don't know what the Return On Investment will be? This episode might help you find a little clarity. P.s this was originally created  for YouTube hence some of the missing vocab. Thought there was still some value here so put it up as a podcast. 
05:09
April 16, 2019