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Crypto Marketing with Ty Smith | A Coinbound Podcast

Crypto Marketing with Ty Smith | A Coinbound Podcast

By Coinbound

Digital marketing in the age of crypto, Web3, and blockchain. Hosted by the fastest-growing Web3 marketing agency, Coinbound. Learn top crypto marketing tips and tools daily in this very binge-able podcast.

Follow Ty Smith on Twitter: twitter.com/tydanielsmith
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How to Write the Perfect Email Subject Line | Ep. 32

Crypto Marketing with Ty Smith | A Coinbound PodcastMay 20, 2020

00:00
08:45
Web3 Fractional CMOs Explained (& Why You Probably Need One) | Ep. 78

Web3 Fractional CMOs Explained (& Why You Probably Need One) | Ep. 78

In this episode, we explain everything you need to know about Web3 fractional CMOs. We cover what a fractional CMO does for Web3 companies, how they work, how (and how much) they charge, and why they might be a good fit for your Web3 business.


0:05 - What a Web3 Fractional CMO is

0:57 - What does a Web3 Fractional CMO do?

2:29 - Benefits of hiring a Fractional CMO

3:45 - How Fractional CMOs bill clients

Find us online:

Website: Coinbound.io Ty on Twitter (X): x.com/tydanielsmith

Coinbound on Twitter (x): x.com/coinboundio

Feb 14, 202405:23
Decentralizing Success: Andrew Hyde on the Power of Community in Web3 Marketing
Nov 29, 202327:19
Let’s Talk Community Growth in Web3 Marketing with Kelsey McGuire, CGO of Shardeum

Let’s Talk Community Growth in Web3 Marketing with Kelsey McGuire, CGO of Shardeum

🚀 In this exciting episode of The Web3 Marketing Show, Ty invites another successful trailblazer to the virtual stage. Join us as we delve into the fascinating world of Web3 marketing and community development with none other than Kelsey McGuire, the Chief Growth Officer (CGO) of Shardeum.

🚀 Kelsey McGuire is a seasoned expert in the Web3 space, known for her exceptional insights into the rapidly evolving digital landscape. As the CGO of Shardeum, a pioneering platform at the forefront of Web3 innovation, Kelsey has played a pivotal role in shaping the future of marketing and community building.

🚀 Throughout this engaging conversation, Ty and Kelsey will explore Kelsey's journey into the Web3 realm, her experiences in navigating this decentralized landscape, and shares her expertise on how businesses can harness these emerging technologies to foster vibrant and engaged communities.

🚀 Tune in to gain a deeper understanding of Web3 marketing strategies, community development tactics, and the evolving role of digital marketing in the decentralized era. Whether you're a marketing enthusiast, a crypto enthusiast, or simply curious about the future of online communities, this episode promises to be an enlightening and informative experience.

🚀 Don't miss out on this thought-provoking conversation with Kelsey McGuire, where we unlock the secrets to successful Web3 marketing and discover how to build thriving communities in the age of decentralization. Subscribe now and stay ahead of the curve in the ever-evolving Web3 landscape!

🚀 Connect with Kelsey on LinkedIn:
www.linkedin.com/in/kelseykmcguire

🚀 Resources:
Follow Ty on Twitter: twitter.com/tydanielsmith
Check out our agency: Coinbound.io
Oct 09, 202336:07
Let’s Talk Web3 Marketing with Blocknative CMO John Jefferies

Let’s Talk Web3 Marketing with Blocknative CMO John Jefferies

In this episode, we're joined by an exceptional guest, John Jefferies, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing strategies within this space are second to none.

🚀 About Blocknative 🚀
Blocknative is at the forefront of Web3 infrastructure, specializing in empowering decentralized applications (dApps) with real-time transaction data and analytics. With John Jefferies at the helm, Blocknative has played a pivotal role in shaping the marketing strategies and user experiences that drive adoption in the Web3 ecosystem.

🎯 What to Expect in Today's Episode 🎯
In this insightful conversation, Ty Smith and John Jefferies will delve into the strategies and tactics that have made Blocknative a household name in the Web3 world. They'll discuss the challenges and opportunities of marketing in the blockchain space, explore the role of real-time data in dApp adoption, and share their predictions for the future of Web3 marketing.

So, whether you're a crypto enthusiast, a blockchain entrepreneur, or simply curious about the exciting world of Web3 marketing, this episode is a must-listen. Join Ty Smith and John Jefferies as they navigate the ever-changing landscape of Web3 marketing and provide you with invaluable insights to stay ahead of the curve.

Connect with JJ on LinkedIn:
www.linkedin.com/in/johnjefferies

HIGHLIGHTS:
Intro (0:00)

Resources:
► Follow Ty on Twitter: twitter.com/tydanielsmith
► Check out our agency, Coinbound: Coinbound.io
Sep 13, 202333:54
Let’s Talk Web3 Marketing (Katie Butler Interview)

Let’s Talk Web3 Marketing (Katie Butler Interview)

In this episode, we have a very special guest, Katie Butler, a trailblazer in the realm of web3 marketing and the Director of Marketing at Moonbeam, is an experienced marketing professional with a unique expertise in web3 technologies and decentralized ecosystems. She possesses an extensive background in digital marketing, brand strategy, and community engagement, which she expertly intertwines with her deep understanding of blockchain and the web3 space.

As the Director of Marketing at Moonbeam, a leading blockchain platform, Katie has been instrumental in driving the adoption of web3 applications and services. Moonbeam's mission is to make decentralized applications (dApps) more accessible to developers by providing compatibility with Ethereum and other major networks. Under Katie's leadership, Moonbeam has been successful in empowering developers to build, deploy, and scale their web3 projects more efficiently.

Don't miss this opportunity to learn from the expertise of Katie Butler, as she shares her journey, insights, and predictions for the future of marketing in the web3 era. Tune in to our episode with Katie and let's unlock the secrets of web3 marketing together!

Connect with Katie Butler on LinkedIn:
www.linkedin.com/in/kathleenlyonbutler

HIGHLIGHTS:
Intro (0:00)

Resources:
► Follow Ty on Twitter: twitter.com/tydanielsmith
► Check out our agency, Coinbound: Coinbound.io

#Web3Marketing #CryptoMarketing #NFTMarketing #DecentralizedMarketing #BlockchainMarketing #DigitalAssets #TokenEconomy #DeFiMarketing #CryptoAdvertising #MetaverseMarketing #DAOs #Web3Strategy #SmartContracts #Cryptocurrency #InfluencerMarketing #DAppsMarketing #Web3Trends #CryptoEconomy #Web3Branding #DecentralizedApps #CryptoInnovation #NFTs #BlockchainBusiness #digitalmarketing
Sep 05, 202323:34
Crypto Press Releases: Everything You Need to Know | Ep. 73

Crypto Press Releases: Everything You Need to Know | Ep. 73

In this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible.


Follow Ty on Twitter: https://twitter.com/tydanielsmith.


Try Coinscribble: https://coinbound.io/coinscribble

Jun 13, 202308:53
How to Become a Web3 Thought Leader | Top Tips to Try | Ep. 74

How to Become a Web3 Thought Leader | Top Tips to Try | Ep. 74

This week, Ty discusses everything you need to know about thought leaders in Web3. What they are, why Web3 thought leadership is important, and how you can become a thought leader yourself. Key Takeaways: 0:00 Being seen as a thought leader 0:26 What does thought leadership mean? 0:55 Main benefits of being a thought leader 1:52 Examples of thought leaders 2:22 Top Tactics to Build Yourself as a Thought Leader 5:24 Working with an Agency 7:27 Conclusion Resources ► Connect with Ty: https://twitter.com/tydanielsmith ► Check out our crypto marketing agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Join the #1 NFT Newsletter: https://NFTLately.com/#cryptomarketing #cryptomarketingstrategy #cryptomarketingagency #nftmarketing #nftmarketingstrategy #nftmarketingagency #nftmarketing101 #web3marketing #web3marketingstrategy #thoughtleaders #markcuban #kevinoleary

Jun 08, 202308:06
Inside Blockchain Bandicoots Growth With Armen Tamzarian | Ep. 73

Inside Blockchain Bandicoots Growth With Armen Tamzarian | Ep. 73

Armen Tamzarian joins us to discuss dropping his ambitious and exciting new multimedia NFT project, "Blockchain Bandicoot." It's much more than just an NFT collection. See how Blockchain Bandicoot is a multimedia, cross-platform breakthrough in Web3 entertainment-- and how you can get a chance to win $10k every month.  

Resources: 

►Connect with Ty: https://coinbound.io/ty-consulting/

► Check out our agency, Coinbound: https://coinbound.io

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8... 

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our Twitter: https://twitter.com/coinboundio

► Blockchain Bandicoots website: https://www.blockchainbandicoots.com/ 

Dec 21, 202228:54
Limit Break's NFT Super Bowl Ad | What Does It Mean for Web3 Marketing? | Ep. 72

Limit Break's NFT Super Bowl Ad | What Does It Mean for Web3 Marketing? | Ep. 72

Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad. 

Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3.


Highlights:

0:00 Intro

0:08 Limit Break Super Bowl Ad

0:29 Limit Break is a Web3 Gaming Company

1:55 They Just Bought a Super Bowl Ad

2:58 Why is This Significant?


Resources:

►Connect with Ty: https://coinbound.io/ty-consulting/

► Check out our agency, Coinbound: https://coinbound.io

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our Twitter: https://twitter.com/coinboundio

Oct 26, 202207:14
Top Crypto Ad Networks | Are They Worth It? | Ep. 71

Top Crypto Ad Networks | Are They Worth It? | Ep. 71

Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency?


We discuss the top crypto ad networks:

1. CoinZilla

2. Bitmedia

3. CoinTraffic


We'll weigh the pros and cons of each method here to help you decide which one is right for you.

0:00 Introduction

0:22 What is a Crypto Ad Network?

01:42 Top 3 Crypto Ad Networks

3:27 How do they compare to other forms of web3 display advertising?

3:44 Crypto Ad Network PROS

5:46 Crypto Ad Network CONS

7:43 Direct Media Buy

8:03 Direct Media Buy PROS

8:27 Direct Media Buy CONS

10:20 Working with an Agency PROS

12:27 Working with an Agency CONS

13:13 Should I use a Crypto Ad Network?


Resources:

►Connect with Ty: https://coinbound.io/ty-consulting/

► Check out our agency, Coinbound: https://coinbound.io

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our Twitter: https://twitter.com/coinboundio

Oct 26, 202215:18
Ultimate Web3 Networking Hack for 2022 | Ep 70

Ultimate Web3 Networking Hack for 2022 | Ep 70

Description:

Since its inception, Coinbound’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry. In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to launch Coinbound Entrepreneurs’ Circle, an exclusive platform designed to connect and foster strong, synergistic relationships amongst business owners and leaders in the Web3 space.

In this episode, Ty is providing all of the need-to-know details of Coinbound Entrepreneurs’ Circle! He is breaking down what CEC is, CEC membership perks,  the CEC application process, and more! You don’t want to miss your chance at early access– join Coinbound Entrepreneurs’ Circle today via the link below!

Key Takeaways:

0:17 Coinbound’s Entrepreneur Circle is now live!

0:59 Key to Web3 Success?

1:53 The Main Mission of CEC?

2:11 CEC Membership Perks?

5:08 CEC Application Overview

Resources:

►Check out Coinbound’s Entrepreneur Circle: https://coinbound.io/cec/

►Check out Zoop!: https://bit.ly/ZoopCards

►Connect with Ty: https://twitter.com/tydanielsmith

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

Jun 13, 202206:54
What Are Soulbound Tokens? | SBTs Explained

What Are Soulbound Tokens? | SBTs Explained

The world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs.

Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are held in a wallet indefinitely.

The non-transferability factor is what seems to throw a lot of people off, however, in this episode Ty will not only use real-world examples to help you better understand the concept of SBTs, but he’s answering the most common questions people currently have around SBTs. From what they truly are, how they differ from NFTs, and the true applicability and need for soulbound tokens!

Key Takeaways:

0:06 Episode Overview

0:25 Episode Sponsor: Zoop Cards!

0:47 What are SBTs?

1:29 How are they different from NFTs?

2:01 How can SBTs be utilized?

3:30 Why were SBTs created and needed?

3:46 Three Main Reasons For SBT Creation from Vitalik Buterin’s Recent Article

5:04 Ty’s 4th Reason For SBT Creation

Resources:

►Check out Zoop!: https://bit.ly/ZoopCards

► Vitalik Buterin et al SBT Article: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4105763

►Connect with Ty: https://coinbound.io/ty-consulting/

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

Jun 02, 202206:46
Crypto Marketing Agencies Explained| Ep 68

Crypto Marketing Agencies Explained| Ep 68

Timestamps 0:02 Ty Intro Topic 1: 0:04 Crypto Marketing Agencies: Explained 0:08 Coinbound Screen Recording 0:12 We’ve Worked With 100 + Web3 Brands(LIST) 0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO (Can you add their logos on screen? Like pop up around Ty’s head as he lists them?) Topic 2: 0:43 What are Crypto Marketing Agencies & What Do They Do? Topic 3: 1:43 How Do Crypto Marketing Agencies Differ From Traditional Agencies?(“CHECKLIST”) 1:51 Tactics 1:53 Experience 2:25 Media Connections Topic 4: 2:39 Signs You Need To Hire A Crypto Marketing Agency? 2:46 RESOURCES(“CHECKLIST”) 2:49 Time 2:51 Expertise 2:54 Money Description In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies.  The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether its a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed. Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing! Key Takeaways 0:08 Crypto Marketing Agencies: Explained 0:47 What are Crypto Marketing Agencies & What Do They Do? 1:48 How Do Crypto Marketing Agencies Differ From Traditional Agencies? 2:43 Signs You Need To Hire A Crypto Marketing Agency? Resources ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
May 10, 202205:04
Web3 Marketing: Bull Market vs Bear Market | Ep 67

Web3 Marketing: Bull Market vs Bear Market | Ep 67

The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry.

So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? In this episode, Ty disclosed his top tips to market and position your Web3 brand in bear vs bull markets, and how to take advantage of each one! More specifically, how do you build your brand in these markets? How do you get people to care about your project during times of volatility? And what messages need to be tailored towards a bullish or bearish crypto market?

You can’t miss this episode!

Key Takeaways

Main Topic: 0:03 Web3 Marketing in Bull vs Bear Markets

Sub Topic 1: 0:55 How To Position Yourself

Sub Topic 2: 3:00 Content Strategies

Sub Topic 3: 4:00 Conference Attendance Strategies

Sub Topic 4: 5:24 How Marketing Pricing and Costs Change

Sub Topic 5: 6:23 Ty’s Market Hack

Resources

►Connect with Ty: https://coinbound.io/ty-consulting/

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

May 03, 202207:50
IN-DEPTH Bitcoin Miami 2022 RECAP | Conference Review Ep 66

IN-DEPTH Bitcoin Miami 2022 RECAP | Conference Review Ep 66

As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!

In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022. 

You DON’T want to miss this!

Key Takeaways

0:14 BTC Miami Overview

►Notable Speakers

Michael Saylor

Cathy Woods

Keth O'Leary

►Move to Miami Convention Center and South Beach👍

►Closer to Miami Nightlife = Better Networking!

2:46 Favorite Marketing Campaigns from BTC Miami 2022

1. Ride The Bull from Bullish

2. NEXO The Infinity Tunnel

3. TradeStation Miami Bull

4. CashApp as The Title Sponsor

5. TaxBit & Koinly

6. Circle Versace Mansion Party!

7. Physical Ad Presence in & around Miami Beach

8. Crypto Airport & Airplane Ads

9. BTC Miami Gift Bags

10. Arculus Hardware Wallet Vending Machine

Resources

►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/

►Connect with Ty: https://coinbound.io/ty-consulting/

►Connect with Jared: https://twitter.com/jared413

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundioAs always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!

In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022. 

You DON’T want to miss this!

Key Takeaways

0:14 BTC Miami Overview

►Notable Speakers

Michael Saylor

Cathy Woods

Keth O'Leary

►Move to Miami Convention Center and South Beach👍

►Closer to Miami Nightlife = Better Networking!

2:46 Favorite Marketing Campaigns from BTC Miami 2022

1. Ride The Bull from Bullish

2. NEXO The Infinity Tunnel

3. TradeStation Miami Bull

4. CashApp as The Title Sponsor

5. TaxBit & Koinly

6. Circle Versace Mansion Party!

7. Physical Ad Presence in & around Miami Beach

8. Crypto Airport & Airplane Ads

9. BTC Miami Gift Bags

10. Arculus Hardware Wallet Vending Machine


Resources

►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/

►Connect with Ty: https://coinbound.io/ty-consulting/

►Connect with Jared: https://twitter.com/jared413

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

May 01, 202213:28
How to Master Crypto TikTok in 2022 Featuring Crypto Wendy O | Ep 65

How to Master Crypto TikTok in 2022 Featuring Crypto Wendy O | Ep 65

TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, and influencer success rides on being a pro at navigating this algorithm.

Who better to speak to this than an OG Crypto Influencer? We are so happy to bring long-time friend of Coinbound, Crypto Wendy O, on our podcast to chat about her experiences in the DeFi space, how she utilizes TikTok for digital marketing, and so much more!

Apr 19, 202208:48
NFT Minting Websites Explained | Setting Up Your NFT Project for Success! | Ep 64

NFT Minting Websites Explained | Setting Up Your NFT Project for Success! | Ep 64

Key Takeaways

0:08 Topic Intro: What are the essentials for an effective NFT Minting Website?

0:31 Why do you need a project website?

0:56 What are the top tools & CMS to set up your website?(LIST)

2:36 5 Essential Components that will set your project up for success

6:11 *DISCORD reference CARD on right*

Resources

►Setting Up A NFT Website Blog Post: https://coinbound.io/nft-website-set-up/

►Connect with Ty: https://coinbound.io/ty-consulting/

►WordPress: https://wordpress.com/

►WebFlow: https://webflow.com/

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

Apr 04, 202209:24
How To Host Successful Twitter Spaces For Web3 | Ep 63

How To Host Successful Twitter Spaces For Web3 | Ep 63

Created to become a viable competitor to Clubhouse, Twitter Spaces has become an excellent way for Web 3.0 projects to promote themselves. While Clubhouse has faltered in popularity, Twitter Spaces has become one of the most popular places to conduct live audio conversations, with participants being able to listen in, across the internet. In terms of developing brand awareness, Twitter Spaces is an extremely potent tool for marketers.

In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith and Social Media Manager Tom Vavassis discussed the different ways that NFT brands have used Twitter Spaces to promote their projects, such as AMAs and interviews. Smith and Vavassis even offered advice on how brands can effectively use Twitter Spaces for marketing purposes.

Mar 23, 202210:12
Crypto Marketing Agencies Explained | Episode 62

Crypto Marketing Agencies Explained | Episode 62

In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies.  The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether it's a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed.

Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing!

Mar 17, 202204:29
When To Hire A Community Manager? Web3 Marketing 101 | Episode 60

When To Hire A Community Manager? Web3 Marketing 101 | Episode 60

When many first start a Web3 project, they are the face of the project. All of the updates, all of the interactions, all of the customer service- it’s all the responsibility of the founder(s). So you may wonder: When should I hire a community manager? What does a community manager do? How do I hire a community manager? And finally- how much should I pay them?

Community managers are a beautiful thing. They come onto a team and tasked with developing an environment that is consistent with your company goals and ethics that drive people to rally behind your project. Because of this, community managers are extremely important assets to any Web3 project or business. They help keep the discussion flowing, build trust with investors and potential customers, and can save you valuable time and money by providing key support in tasks that you wouldn't have the time to do before onboarding this team member. There is a lot more to it than this, but that gives you an idea of why it's such an important position to have within your team!

In this episode, Ty Daniel Smith, the Founder & CEO of Coinbound, dove into the topic of community management to discuss the most frequently asked questions we get surrounding community managers!

Mar 10, 202204:02
The Top 3 Social Media Channels for NFT Marketing 2022 | Ep 59

The Top 3 Social Media Channels for NFT Marketing 2022 | Ep 59

NFTs are continuing to take the world by storm in 2022, and understanding NFT Marketing has become a vital skill, whether you're a Web3 creator,  investor, or enthusiast. Social media channels have proven to be key in marketing strategies of every industry, but especially within the web3 space. Social media can take a NFT project from ground zero to the moon, but social media optimization is not as easy as many think. You must do research into communities within these platforms, connect with the people you are attempting to reach, and gain insights from your usage of social media.  As a Web3 Marketing Agency, this is our bread and butter! In this episode, The CEO and Founder of Coinbound Ty Daniel Smith is breaking down the top 3 Social Media channels we recommend in your NFT Marketing Strategy and why!   If you’re new to NFT Marketing, you won’t want to miss this!  

Mar 01, 202202:24
Our Top Crypto Super Bowl Ads 2022 | Ep 58

Our Top Crypto Super Bowl Ads 2022 | Ep 58

Description:

The 2022 Super Bowl wasn't just the biggest sporting event of the year, it marked the moment when crypto finally became mainstream. Some of the most talked-about moments after the Big Game were the ads aired by crypto companies. Coinbase took an ultra-simplistic approach to their Super Bowl ad, which ended up being so effective that it crashed their site! FTX utilized star power in its ad for the Big Game by featuring Larry David, and so did Crypto.com with LeBron James.

In the latest episode of the crypto marketing podcast, Coinbound CEO Ty Smith went over what worked and what didn't in the crypto Super Bowl ads. He also gave his thoughts on where he sees the future of crypto ads moving forward. Stay tuned for future episodes of the crypto marketing podcast and subscribe to us today!

Key Takeaways:

0:07 Introduction: Crypto Bowl 2022

1:28 Top 3 Commercials

1:31 Coinbase Ad

3:21 FTX Ad

5:18 Crypto.com Ad

6:39 Strengths?

8:28 Predictions: Future of Crypto Ads

Timestamps:

0:02 Ty Intro

0:04 Crypto Marketing in the Super Bowl

1:38 Coinbase’s Ad (b-roll video: coinbase ad?)

3:18 FTX’s Ad

3:22 Larry David(stock image to pop on screen somewhere around Ty)

3:30 FTX Commercial B-roll video: Can we include clips from ads without getting in trouble? Would love to ad clips while Ty is explaining the ads

5:01 Crypto.com’s Ad

5:04 Lebron James(stock image to pop on screen somewhere around Ty)

5:10 Crypto.com Commercial B-roll video(same notes and questions as above)

Topic Footer Timestamps

(Footer appears on screen as ty’s intro comes off?)

0:07- 1:21 Introduction: Crypto Bowl 2022

1:24-6:15 Top 3 Commercials

6:16-8:04 Strengths?

8:05-10:05 Predictions: Future of Crypto Ads

Resources

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

Feb 24, 202210:51
The Most Common NFT Scams & How to Avoid Them | Ep 57

The Most Common NFT Scams & How to Avoid Them | Ep 57

The Most Common NFT Scams & How to Avoid Them

From rug pulls to phishing scams, NFT scams have unfortunately become increasingly prevalent. If you are interested in the NFT space and want to avoid being scammed, you need to stay smart and vigilant! Fortunately, Coinbound’s CEO Ty Smith is here to give you the rundown on the most common types of scams in the NFT space and how to avoid them.

This episode of the Crypto Marketing Podcast might be the most important ever, especially if you’re looking to have a profitable and fun journey in the NFT ecosystem!

Feb 18, 202207:19
How To Cultivate An Engaged Crypto Community with Zac McKenna

How To Cultivate An Engaged Crypto Community with Zac McKenna

A strong community is enormously powerful in the crypto ecosystem. Projects such as Bored Ape Yacht Club and Crypto Punks became massively successful due to their passionate and hyper-engaged online communities. While many NFT projects are struggling to organically grow an online community, we at Coinbound have helped build some of the strongest crypto brands in the industry. In our latest episode of the crypto marketing podcast, we spoke to none other than Zac McKenna, Senior Marketing and Business Development Strategist at Token Metrics. Topics that we covered included Token Metrics’ rise in popularity on YouTube, community engagement tactics, the importance of affiliate marketing, and so much more! 

Feb 10, 202217:48
 How To Make Your NFT Launch A Success | NFT Marketing 101
Feb 02, 202205:53
Are Crypto Conferences Worth It? | Best Crypto Conferences in 2022

Are Crypto Conferences Worth It? | Best Crypto Conferences in 2022

Crypto conferences are predicted to be bigger than ever before in 2022. Many are searching for the BEST conference of the year. These events are key in getting involved in the crypto community or networking your way to your dream DeFi career. How do you choose which conference is best for you? Each event is different. The one that may be perfect for you may not be perfect for the next person. You have to consider an array of variables: cost, travel time, who is sponsoring, and more.

In this episode, Ty & Liz took the time to discuss their favorite conferences, tips & tricks to make the most of your time, and why they believe attending Crypto Conferences is money well spent!

💸BONUS💸: Stay tuned until the end to receive a special discount code to use towards attending our favorite crypto conference!

Jan 28, 202214:03
BREAKING!!! The Top Crypto Marketing Trends & Predictions For 2022

BREAKING!!! The Top Crypto Marketing Trends & Predictions For 2022

With 2021 coming to a close as the biggest year for crypto, it is no surprise that we have crypto marketing predictions and key trends to break down going into 2022.

The root of every successful crypto project is strong digital marketing strategies. These strategies align with marketing trends, such as the increasing necessity for media, advances in content marketing, the growing prevalence of in-house community management, and so many more!

As a crypto marketing agency, we are constantly strategizing and adjusting to key marketing trends, and making the most educated predictions we can for our clients. In this episode, Ty is discussing the Crypto Marketing Trends of 2021 that he believes will live on in 2022, and how he predicts these trends will manifest in 2022.

Jan 28, 202203:53
How To Optimize Your Content Marketing Strategy | Is Social Media Automation Worth It?

How To Optimize Your Content Marketing Strategy | Is Social Media Automation Worth It?

Social media automation software, such as Sprout Social and Later, are indispensable tools in any digital marketing strategy. Through these platforms, you can schedule out content months in advance, export detailed analytical reports on your audience and engagement, collaborate with your team on multiple platforms, and so much more. Many successful crypto projects and crypto marketing experts utilize social media automation tools for their Twitter marketing initiatives and have grown both followers and engagement while leveraging automation.

In the latest episode of the Crypto Marketing Podcast, Ty and Liz discuss what marketing automation is and how to utilize it, both the pros and cons of social media automation, the best platforms for social media automation, and where the future of the field is going in 2022 and beyond. This podcast is a must-listen not just for aspiring crypto marketers, but anyone interested in establishing a strong crypto marketing strategy.

Jan 28, 202218:44
How To Become A Top Crypto Influencer in 2022 | Crypto Influencer Marketing Lesson

How To Become A Top Crypto Influencer in 2022 | Crypto Influencer Marketing Lesson

Crypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency.  With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin Sara! With a social media audience of over 60k and over 4 years of industry experience, Sara was able to provide her unique view of the crypto industry through the lens of an experienced content creator.  In their discussion, Ty and Altcoin Sara discuss her journey from DEV 👉 Content Creator 👉  CMO of DEFIT. The beauty of crypto is that if you have a passion for this space, you can find a niche for yourself, and Altcoin Sara is the perfect example.



Jan 07, 202223:34
Earned Media vs Paid Media | Ep. 50
Dec 23, 202122:07
Women In Crypto | Ep. 49
Dec 16, 202119:29
NFT NYC: Breaking Down Top NFT Marketing Trends | Ep. 48
Dec 01, 202117:15
NFT Influencer Marketing 101 | Ep. 47

NFT Influencer Marketing 101 | Ep. 47

Influencer marketing is a kind of marketing that is more authentic and reaches out to a wider audience than traditional advertising.  With an influencer at the helm of your product launch, you have a chance to bring in a ton of new viewers and expand your reach so you can get your business going at a much faster rate.

However, influencer marketing is getting more and more crowded everywhere you turn, and there's a growing sentiment that no one is going to notice if you promote your brand. If you’re looking to leverage influencer marketing for your NFT brand, then this podcast is for you.

Join Ty and Liz as they cover everything you need to know about NFT influencer marketing, why influencer marketing is important for NFT brands, how to properly vet NFT influencers and what it takes to cut through the noise and get influencers to actually answer.

Key Takeaways:

  • The importance of Amplifying your NFT content
  • Identifying your audience and making sure it's a good fit for your project
  • How to build trust among your audience
  • How to make sure you’re not sending money to fake influencers
  • Getting influencers to actually listen to you
  • Tips to make sure your NFT influencer marketing campaign successful

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► Check out NFT Lately: https://nftlately.com/

► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

Nov 14, 202117:21
How to Set Up an NFT Discord Server | Top Channels and Bots for 2021 | Ep. 46
Nov 04, 202110:15
Getting Your First 1,000 Twitter Followers! | Ep. 45
Sep 30, 202124:17
[Urgent!] Clickbait in Crypto Marketing | Ep. 44

[Urgent!] Clickbait in Crypto Marketing | Ep. 44

In this episode, Ty and Liz cover the topic of clickbait in crypto marketing. Does it work? What type of brands should use it (or not use it)?



——  

► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

Aug 24, 202123:50
How Gate.io 3X'd Their Users: An Interview with Marie Tatibouet | Ep. 43

How Gate.io 3X'd Their Users: An Interview with Marie Tatibouet | Ep. 43

In this exclusive interview, Ty Smith interviews Gate.io CMO, Marie Tatibouet. Marie recently lead a nearly 3X growth of Gate.io, a cryptocurrency exchange, by users in less than a year. Ty asks important questions about how to do crypto marketing for an exchange, how to get listed on Gate.io, and more.   

Follow Marie Tatibouet on Twitter: https://twitter.com/marietatibouet

Follow Ty Smith on Twitter: https://twitter.com/tydanielsmith 

Visit Our Agency: https://coinbound.io/

Aug 12, 202138:02
Crypto Instagram Marketing [Everything You Need to Know] | Ep. 42
Jul 29, 202114:04
How to Build Trust in Crypto | Ep. 41
Jul 20, 202118:13
Crypto Twitter: How Frequently You Should Tweet & Quality vs Quantity | Ep. 40
Jun 29, 202112:14
Marketing in a Crypto Bear Market: How & Why It's Important | Ep. 39
Jun 24, 202110:14
Bitcoin 2021 Recap: Conference Summary & Event-based Crypto Marketing | Ep. 38
Jun 17, 202138:23
Crypto Twitter: Corporate Accounts vs Personal Accounts | Ep. 37
Jun 03, 202116:24
SEO vs Social Media. What's Better for Crypto Marketing? | Ep. 36
Jun 01, 202113:32
What is Social Listening? (and Welcome Liz!) | Ep. 35
May 25, 202117:59
NFT Marketing: How to Make an NFT Drop Successful | Ep. 34
May 07, 202116:40
Why Crypto Companies Should Have an Email Newsletter | Ep. 33
May 27, 202011:35
How to Write the Perfect Email Subject Line | Ep. 32
May 20, 202008:45
How Can Crypto Companies Create a Lead Magnet? | Ep. 31
May 13, 202009:04
When Should You Pay for Press Releases? | Ep. 30
Apr 07, 202010:10